KR20190023696A - An advertisement providing system and method - Google Patents

Abstract

The present invention relates to an advertisement information providing system and a method for providing advertisement information.
According to the present invention, when a data originator sends data to a data recipient through a data transmission server of a network service medium, or when a data recipient receives data from a data originator through a data reception server of the network service medium, And an advertisement that matches the currently most interested interest in the data recipient in real time and delivers it to the data sender or the data recipient.

Description

TECHNICAL FIELD [0001] The present invention relates to an advertisement information providing system and an advertising information providing method,

BACKGROUND OF THE INVENTION 1. Field of the Invention The present invention relates to an advertisement providing system and method, and more particularly, to an advertisement providing system and a method thereof that provide advertisements according to user's preferences through a network.

With the rapid spread of the Internet, web pages, blogs, instant messengers, electronic mail, and the like are used as information delivery means in addition to conventional newspapers, televisions, and radios.

 Like commercial advertisements in newspapers, televisions, and radios, advertising information is added to web pages, blogs, instant messengers, and e-mails, which are means of information delivery using the Internet, and are used as revenue sources for service providers.

According to the related art, a web browser installed with a video advertisement window is used for the user, and the advertisement effect of the advertiser is maximized by multicasting the customized advertisement suitable for the user's preference in the video advertisement window. However, according to the related art, since the advertisement effect is improved to some extent by providing the customized advertisement suitable for the user's preference, the user's preference does not change to the state set at the initial registration, There is a problem that it can not expect a big advertising effect.

SUMMARY OF THE INVENTION The present invention has been made in view of the above problems, and it is an object of the present invention to provide a method and apparatus for generating an advertisement matching a current interest field of a data sender or a data recipient in real time in information exchanged between a data sender and a data receiver The present invention provides an advertisement providing system and a method thereof.

According to an aspect of the present invention, there is provided an advertisement information providing system, which is connected to a network service medium through a network to provide advertisement information,

A user information database storing user information including user personal information registered by the user and user preference information updated at any time;

An advertisement information database storing advertisement information including advertisement contents, advertisement ID, and advertiser information; And

And a real-time advertisement generation system for generating advertisement information matching the current interest information of the user in real time based on the preference information of the user stored in the user information database and the advertisement information stored in the advertisement information database.

According to another aspect of the present invention, there is provided a method of providing advertisement information by being connected to a network service medium through a network,

 (a) requesting an inquiry about a sender of data to a user information database including user preference information and user registration information and receiving inquiry result;

 (b) obtaining, from the user information database, a highest priority advertisement category matched to the interest of the data sender and a content type selected by the data sender;

(c) updating a priority of an advertisement category recorded in the user information database; And

(d) retrieving an advertisement information database storing advertisement data based on the highest priority advertisement category and a content type selected by the data sender, and acquiring the highest priority advertisement content matching the highest priority advertisement category .

According to the present invention, it is possible to maximize the advertisement effect by creating and adding to the information exchanged between the data sender and the data receiver in real time, an advertisement matching the current interest field of the data sender or the data receiver.

1 is a diagram illustrating an advertisement providing system according to an embodiment of the present invention.
FIG. 2 is a view showing the configuration of the advertisement providing system of FIG. 1 in more detail.

 Hereinafter, embodiments of the present invention will be described in detail with reference to the accompanying drawings so that those skilled in the art can easily carry out the present invention. The present invention may, however, be embodied in many different forms and should not be construed as limited to the embodiments set forth herein. In order to clearly illustrate the present invention, parts not related to the description are omitted, and similar parts are denoted by like reference characters throughout the specification.

Throughout the specification, when an element is referred to as "comprising ", it means that it can include other elements as well, without excluding other elements unless specifically stated otherwise. Also, the terms " part, "" module," " module, "and " block" refer to units that process at least one function or operation, Lt; / RTI >

Now, an advertisement providing system according to an embodiment of the present invention will be described in detail with reference to the drawings.

1 is a diagram illustrating a targeted advertisement providing system for a network service medium according to an embodiment of the present invention.

As shown in FIG. 1, a targeting advertisement providing system according to an embodiment of the present invention includes a network service media system 100, an advertisement system 200, and a service medium providing system 300.

 The network service media system 100 includes a network service medium 120, a data reception server 140, and a data transmission server 160.

The network service medium 120 is a medium used by a data originator or a data recipient and means an e-mail, a homepage, a blog, a messenger, a short message (SMS), or the like. At this time, the network service medium 120 according to the embodiment of the present invention is not limited to these media, and may include any one of video streaming, still image, and audio, as long as it is transmitted and received via a network.

According to the embodiment of the present invention, a user who is a data sender registers his / her preference information and an advertisement content type (text, still image, moving image, voice) to be received and transmits data via a network service medium 120 And accepts an advertisement addition and delivery completion confirmation message from the advertisement providing system according to the embodiment of the present invention when sending the advertisement. In addition, the user who is the data receiver according to the embodiment of the present invention registers the preference information and the advertisement content type to be received by himself / herself, and transmits data to his / her arrival via the network service medium 120 he / The ad-providing system according to the example is a person who has accepted the addition of the advertisement addition data.

The network service medium 120 according to the embodiment of the present invention is provided with a user information acquisition unit 122 for acquiring browser browsing history information. At this time, the browser browsing history, which is a behavior pattern of the user, is a user information acquisition unit (hereinafter referred to as " user browsing history ") that is installed in advance in an affiliate web site and an advertisement on the web of the advertiser when the user accesses an affiliate website or when the advertiser is exposed to an advertisement on the web 122 along with the user ID. The browser browsing history, which is an automatically collected behavior pattern of the user, is used to update user preference information as will be described later.

 The data receiving server 140 receives the data received via the network service medium 120 and the data transmitting server 160 transmits the data via the network service medium 120. [

The service media providing system 300 according to the embodiment of the present invention is provided in the network service medium 120

System includes a network service media support interface device 320, a data structure interpretation and creation device 340, a message delivery device 350 and a service data storage database 360.

The network service media support interface device 320 is networked with the data transmission server 160 of the network service medium 120 and the data reception server 140 of the network service medium as an open system. The network service media support interface device 320 is provided in the network service media 120 to provide an interface through which the network service media can freely use the system according to an embodiment of the present invention and includes a data transmission server back interface 324, And a data receiving server back interface 322.

The data structure analysis and creation device 340 is connected to the network service media support interface device 320 via a network and is connected to the network service media support interface device 320 in accordance with a request of the data transmission server back interface 324 or the data reception server back interface 322, Interpret the structure of data in the service medium. The data structure analyzing and generating unit 340 receives the advertisement generated by the real-time advertisement generating system 220, creates new advertisement addition data in accordance with the interpreted data structure, and transmits the data to the data transmission server back interface 324 And provides it to the data reception server back interface 322. In addition, when the network service medium 120 directly serves data to the user,

ID is received immediately. Then, the data structure analysis and creation apparatus 340 finds data stored in the service data input database 360 and adds the real-time advertisement provided.

The message delivery device 350 is connected to the network service media support interface device 320 via a network and is connected to the data delivery server back interface 324 or the data reception server back interface 322 through a network, The advertisement addition delivery completion confirmation message is transmitted in the same structure as the service data structure of the network service medium 120, and if the advertisement addition delivery delivery completion message is received, In the case of a data structure that can not be forwarded, it is forwarded to the e-mail structure.

The advertisement system 200 according to an embodiment of the present invention includes a real-time advertisement creation system 220, a user information database 240, and an advertisement information database 250.

The user information database 240 stores user preference information and user information composed of user personal information registered by the user. At this time, the user preference information is always updated to be always optimal in association with the information obtained from the browser browsing history of the user extracted by the user information acquiring unit 122, and is stored in the user information database 240.

The advertisement information database 250 stores advertisement information such as a delivery time, a payment ceiling amount, advertising contents (text, still image, moving picture, voice) registered by an advertiser or an advertisement agency requested by the advertiser.

The real-time advertisement creation system 220 is an internal system that is connected to the network service media support interface apparatus 320 via a network and is connected to the data transmission server back interface 324 of the network service media support interface apparatus 320, In real time, from the user information database 240 and the advertisement information database 250 according to the request of the interface 322, an advertisement matched to a user's interest field that is most interesting now. The real-time advertisement creation system 220 provides the generated real-time advertisement to the data transmission server back interface 324 or the data reception server back interface 322.

FIG. 2 is a view showing the configuration of the targeted advertisement providing system of FIG. 1 in more detail.

2, the real-time advertisement generating system 220 according to the embodiment of the present invention includes a user information registration unit 221, an advertisement information registration unit 222, a user information analysis unit 223, 224, a pointer manager 225, and a URL (Uniform Resource Locator) information analyzer 226.

The user information registration unit 221 inputs user information including user preference information, and the advertisement information registration unit 222 inputs advertisement information.

 The user information analyzing unit 223 analyzes the user information such as the user's preference based on the browser browsing history provided from the user information obtaining unit 122 and updates the user information database 240 based on the analyzed user preference information do.

The advertisement information analyzer 224 acquires the highest priority advertisement data corresponding to the data receiver or the data sender from the advertisement information database 250 and updates the priority of the advertisement stored in the advertisement information database.

The point manager 225 manages and clears the data originator, the data receiver, the data server, and the advertiser's points. The URL information analyzer 226 analyzes the user ID included in the link URL, Obtains the advertisement site URL from the ID, provides the acquired advertisement site URL to the user, and adds points to the user and the advertiser.

The advertisement system 200 also includes an advertiser information database 261, a data transmission server information database 262, a data reception server information database 263, and an affiliation line information database 264.

2, the user information database 240 stores user information such as a user ID, an e-mail address, a mobile phone number, and user preference information that is constantly updated. In the advertisement information database 250, Content, advertisement ID, advertisement information such as an advertiser, and the like.

The advertiser information database 261 stores advertiser information requested for advertisement, and the affiliation line information database 264 stores information of an affiliate line.

In the data transmission server information database 262, transmission server information of the network service medium is stored. In the data reception server information database 263, data reception server information of the network service medium is stored.

On the other hand, the service data storage database 360 of the service medium providing system 300 stores data to be directly served by the network service medium.

2, the data structure analysis and creation apparatus 340 according to the embodiment of the present invention includes a data structure analysis unit 344 and a data structure creation unit 342. [

The data structure analyzing unit 344 issues a data ID to the network service medium 120 when the network service medium 120 directly stores the data served by the user to the service data storing database 360, (120). ≪ / RTI > The data structure creating unit 342 creates data in accordance with the data structure of the network service medium 120.

The message delivery device 350 delivers the message to the same structure as the data structure of the network service medium.

On the other hand, next, an example of adding an advertisement to a general blog is described. In the case of a general blog, an advertisement space for displaying an advertisement is set in advance in the blog page, and a user information acquiring unit 122 for acquiring information of a user receiving the blog service is provided in the advertisement space.

At this time, the user information acquisition unit 122 receives the advertisement insertion HTML statement from the advertisement system according to the embodiment of the present invention and inserts the advertisement insertion HTML statement into the advertisement space in which the user information acquisition unit 122 is located. At this time, the advertisement insert statement is a structure of <a href = "light link"> advertisement data ", and the blog service medium interprets this insert statement to display the advertisement.

 As described above, according to the embodiment of the present invention, by prioritizing the preference order of the preference information based on the user preference information obtained from the browser browsing history and the preference registration information previously registered, And updates the preference information in real time. According to the embodiment of the present invention, the advertisement effect can be maximized by generating and adding an advertisement matching the interest of the data sender or the data receiver to the information exchanged between the data sender and the data receiver in real time.

The embodiments of the present invention are not limited to the above-described apparatuses and / or methods, but may be implemented through a program for realizing functions corresponding to the configuration of the embodiment of the present invention, a recording medium on which the program is recorded And such an embodiment can be readily implemented by those skilled in the art from the description of the embodiments described above.

While the present invention has been particularly shown and described with reference to exemplary embodiments thereof, it is to be understood that the invention is not limited to the disclosed exemplary embodiments, It belongs to the scope of right.

Refer to drawing

Claims (1)

A system for providing advertisement information through a network service medium and a network,
An advertisement information database storing advertisement information including advertisement contents, advertisement ID, and advertiser information, the user information database storing user information including user personal information registered by the user and user preference information updated at any time; And a real-time advertisement generation system for generating, in real time, advertisement information matching the current interest information of the user based on the user's preference information stored in the user information database and the advertisement information stored in the advertisement information database, Delivery system.

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