KR20160139769A - Method for providing advertisement service and system therof - Google Patents

Abstract

The present disclosure relates to techniques for Sensor Network, Machine to Machine (M2M), Machine Type Communication (MTC), and Internet of Things (IOT). The present disclosure can be applied to intelligent services based on the above technologies (smart home, smart building, smart city, smart car or connected car, health care, digital education, retail, security and safety related services, etc.).
A method of operating a first terminal according to an exemplary embodiment of the present invention includes: receiving first information from a server; transmitting the first information to a second terminal; receiving third information from the server; And a control unit.

Description

[0001] METHOD FOR PROVIDING ADVERTISEMENT SERVICE AND SYSTEM THEROF [0002]

The present invention relates to advertisement service provision.

The Internet is evolving into an Internet of Things (IoT) network that exchanges information between distributed components such as objects in a human-centered connection network where humans generate and consume information. IoE (Internet of Everything) technology, which combines IoT technology with big data processing technology through connection with cloud servers, is also emerging. In order to implement IoT, technology elements such as sensing technology, wired / wireless communication, network infrastructure, service interface technology and security technology are required. In recent years, sensor network, machine to machine , M2M), and MTC (Machine Type Communication).

In the IoT environment, an intelligent IT (Internet Technology) service can be provided that collects and analyzes data generated from connected objects to create new value in human life. IoT is a field of smart home, smart building, smart city, smart car or connected car, smart grid, health care, smart home appliance, and advanced medical service through fusion of existing information technology . ≪ / RTI >

Hyundai has various advertising services using media such as the Internet and TV. The advertisement service can provide information to the consumer using the coupon and discount information and can induce the consumer to purchase. Areas related to home and internet networks are generally similar in level of service, and areas of daily necessities related to commodities and commodities related to commodities and low-cost commodities may be sensitive to such coupon and discount information . While there is a market that is sensitive to coupon and discount information as above, there is a market that is more sensitive to the quality of service. For example, services such as beauty, travel, and dining out on special occasions, in which individualized personalities and preferences are important, or services in which results are more important than costs such as childcare and education, exist. The market that is sensitive to the quality of service responds sensitively to the service evaluation of others rather than the discount, and it trusts the information collection through the similarity and trustworthiness group of the acquaintance and the community. Especially, these services have low credibility about late anonymity due to the negative effects of viral marketing. Therefore, these services are highly reliable in terms of objective evaluation. A good example of a blind test result in a TV program is an increase in sales. Therefore, there is a need for a method for providing highly reliable advertising services to consumers in a market that is sensitive to service quality.

One embodiment of the present invention is to provide a method and system for providing an advertisement service.

Another embodiment of the present invention is to provide an apparatus and a method for providing an advertisement service through consumer recommendation.

A method of operating a first terminal according to an exemplary embodiment of the present invention includes: receiving first information from a server; transmitting the first information to a second terminal; receiving third information from the server; And a control unit.

A method of operating a second terminal according to an embodiment of the present invention includes the steps of receiving first information from a first terminal and transmitting second information based on the first information to a server do.

A method of operating a server according to an exemplary embodiment of the present invention includes the steps of transmitting first information to a first terminal and transmitting third information to the first terminal when receiving second information from a second terminal, .

The first terminal device according to the embodiment of the present invention is characterized by receiving the third information from the server, the first information to the second terminal, and the receiver from the server, do.

The second terminal device according to the embodiment of the present invention includes a receiver for receiving first information from a first terminal and a transmitter for transmitting second information to the server based on the first information.

The apparatus of a server according to an embodiment of the present invention includes a transmitter for transmitting first information to a first terminal, a receiver for receiving second information from a second terminal, And a transmitting unit for transmitting the third information.

According to the embodiment of the present invention, it is possible to induce a service purchase with a highly reliable service recommendation.

According to the embodiment of the present invention, there is an effect that the recommended propagation power is increased due to the service recommendation compensation.

Also, according to the embodiment of the present invention, advertisement effect can be detected by service recommendation reception report.

1 illustrates an operation for providing an advertisement service according to an embodiment of the present invention.
2 shows a flow of a recommender sender terminal operation according to an embodiment of the present invention.
FIG. 3 shows a flow of a terminal operation of a recommendation receiver according to an embodiment of the present invention.
4 shows a flow of operations of a service provider server according to an embodiment of the present invention.
5 is a block diagram of an apparatus for providing an advertisement service according to an embodiment of the present invention.
FIG. 6 illustrates a process of providing a recommended advertisement service by recommendation of a recommender according to an exemplary embodiment of the present invention.
7 illustrates a process of providing an advertisement service through recommendation of a recommended sender according to a setting condition according to an embodiment of the present invention.
FIG. 8 illustrates an advertisement service exchange process for a conditional recommendation service according to an embodiment of the present invention.
FIG. 9 shows a digital shear distribution and a customer recommendation card distribution process according to an embodiment of the present invention.
FIG. 10 shows a flow of compensation information due to provision of an advertisement service according to an embodiment of the present invention.
11 shows a flow of advertisement service information using a sharing function according to an embodiment of the present invention.
12 shows a configuration of a recommendation card for transmitting an advertisement service according to an embodiment of the present invention.
13 shows a display screen of a service recommendation application according to an embodiment of the present invention.
FIG. 14 shows a process of establishing a trust level of a recommended sender according to an embodiment of the present invention.
15 shows an application control screen of an affiliate shop according to the embodiment of the present invention.
16 illustrates advertisement service information sharing through a service recommendation application according to an embodiment of the present invention.
17 illustrates advertisement service information provision through a messenger according to an embodiment of the present invention.
18 shows advertisement service provision using a social network service (SNS) according to an embodiment of the present invention.
FIG. 19 shows advertisement service information provision using Short Message Service (SMS) according to an embodiment of the present invention.
20 shows advertisement service information provision not through a service recommendation application according to an embodiment of the present invention.
21 shows an advertisement service providing operation according to an embodiment of the present invention.
22 shows an advertisement service providing operation according to the first scenario embodiment of the present invention.
23 shows an advertisement service providing operation according to the second scenario embodiment of the present invention.
24 shows an advertisement service providing operation according to the third scenario embodiment of the present invention.
25 shows an advertisement service providing operation according to the fourth scenario embodiment of the present invention.

DETAILED DESCRIPTION OF THE PREFERRED EMBODIMENTS Reference will now be made in detail to the preferred embodiments of the present invention, examples of which are illustrated in the accompanying drawings. In the following description of the present invention, a detailed description of known functions and configurations incorporated herein will be omitted when it may make the subject matter of the present invention rather unclear.

Hereinafter, the present invention will describe a technique for recommendation service control. In the following description, the terminal may be a smartphone, a tablet personal computer, a mobile phone, a videophone, an e-book reader, a desktop personal computer, a laptop PC such as a laptop personal computer, a netbook computer, a personal digital assistant (PDA), a portable multimedia player (PMP), an MP3 player, a mobile medical device, a camera, or a wearable device An electronic garment, an electronic bracelet, an electronic necklace, an electronic app apparel, an electronic tattoo, or a smart watch), such as a head-mounted device (HMD)

1 illustrates an operation for providing an advertisement service according to an embodiment of the present invention.

Referring to FIG. 1, the recommended sender 20 delivers a recommendation card to the recommended sender 30. When the recommendation recipient 30 that has received the recommendation card from the recommendation sender 20 makes a service purchase using the recommendation card to the merchant 10, the merchant 10 transmits the recommended recommender card 20 directly to the recommender 20 or the recommendation recipient 20 30 can be rewarded. The merchant 10 can provide compensation to the recommended sender 20 not only in the case of the actual delivery using the recommendation card of the recommendation recipient 30 but also in the case where the recommended sender of the recommended sender 20 is confirmed. The franchisee 10 may provide compensation to the recommendation recipient 30 not only in the case of the actual purchase using the recommendation card of the recommendation recipient 30 but also in the recommendation reception report of the recommendation recipient 30. At this time, the recommendation reception report of the recommendation receiver 30 may be automatically reported when the recommendation receiver 30 installs the service recommendation application.

The service provider 40 can grasp the recommendation card distribution status using the service purchase information using the recommendation card when the recommendation recipient 30 purchases the service using the recommendation card to the merchant 10. The service provider 40 transmits the recommendation card distribution status to the merchant 10, and the merchant 10 can pay the service provider 40 the advertisement fee accordingly.

2 shows a flow of a recommender sender terminal operation according to an embodiment of the present invention.

Referring to FIG. 2, in step 210, the recommended sender 20 may receive first information. Here, the first information may be recommendation card information received from the merchant 10.

In step 220, the recommended sender 20 may transmit the first information to a second user. The second user can receive the first information from the recommended sender 20 and become a recommendation recipient.

If the second user transmits the first information received from the recommended sender 20 to the service provider in step 230, the recommended sender 20 may receive the third information from the service provider in step 240. [ Here, the third information may be the benefit information that the service provider provides to the recommended sender. If the second user transmits the first information to the service provider, the service provider may provide the benefit information to the second user as well as the recommended sender. A case where the second user purchases the service through the service provider may be included.

FIG. 3 shows a flow of a terminal operation of a recommendation receiver according to an embodiment of the present invention.

Referring to FIG. 3, in step 310, the recommendation recipient 30 can receive first information. Here, the first information may be information that the recommendation sender 20 receives from the merchant 10 and transmits the recommendation card information to the recommendation recipient.

In step 320, the recommendation recipient 30 may provide the second information to the service provider 40. The second information may be service purchase information that the recommendation recipient provides to the service provider using the first information.

When the recommendation recipient 30 transmits the second information to the service provider 40, the service provider 40 can transmit the third information to the recommended sender 20.

4 shows a flow of operations of a service provider server according to an embodiment of the present invention.

Referring to FIG. 4, in step 410, the service provider may transmit the first information to the recommender 20. The first information may be recommendation card information provided by the service provider 40 to the Singing Recommendation Sender 20.

In step 420, the service provider may receive the second information. The service provider may receive the second information including the service purchase information from the recommendation recipient 30.

In step 430, the service provider may transmit the third information. When the service provider receives the second information, the service provider can transmit the third information to the recommender 20 or the recommender. Here, the third information may include compensation information.

5 is a block diagram of an apparatus for providing an advertisement service according to an embodiment of the present invention.

5, the apparatus for controlling the advertisement service includes a communication unit 510, a storage unit 520, and a control unit 530. [

The communication unit 510 performs a function for transmitting and receiving signals. That is, the communication unit 510 transmits and receives signals provided from the control unit 530 and the storage unit 520. Accordingly, the communication unit 510 may be referred to as a transmitting unit, a receiving unit, a transmitting / receiving unit, or a communication unit. The communication unit 510 according to the embodiment of the present invention can transmit / receive advertisement service information and can transmit / receive compensation information.

According to the embodiment of the present invention, if the communication unit 510 exists in the terminal for the recommended sender, the communication unit 510 can transmit the recommendation card information, the merchant evaluation information, and receive the compensation information. If the communication unit 510 exists in the terminal for the recommendation recipient, the communication unit 510 can receive recommendation card information, recommended sender information, and compensation information, and can transmit service purchase information and recommender evaluation information. If the communication unit 510 exists in the server, it can transmit and receive the recommendation card information, the merchant evaluation information, the recommender information, and the compensation information.

The storage unit 520 stores data such as a basic program, an application program, and setting information for operation of the advertisement service control apparatus. In particular, the storage unit 520 may store service recommendation information. The storage unit 520 provides the stored data according to the request of the controller 530.

The controller 530 controls overall operations of the apparatus for controlling the advertisement service. For example, the control unit 530 may control the apparatus for controlling the advertisement service to perform the procedures shown in FIGS. 2 to 5 and FIGS. 21 to 25. The controller 530 may include a recommendation service controller 525. The specific operation of the recommendation service controller 525 is as follows.

According to the embodiment of the present invention, if the recommendation service controller 525 is located in the terminal of the recommender 20 or the recommender, the recommender service controller 525 can control the other terminals to be set to a specific relationship. The specific relationship can be designated by selecting a user who is known in advance by the recommender 20 or the recommender 30. If the recommendation service controller 525 is located in the server, the recommendation service controller 525 may control the server to determine information to be transmitted to the recommended sender 20 or the recommender 30.

FIG. 6 illustrates a process of providing a recommended advertisement service by recommendation of a recommender according to an exemplary embodiment of the present invention.

Referring to FIG. 6, the recommended sender 20 can receive a recommendation card from the merchant 10. The recommended sender 20 can receive the recommendation card from the merchant 10 by visiting the merchant 10 or purchasing a service from the merchant 10.

The recommended sender 20 may share the received recommendation card with other users. When the recommended sender 20 shares the recommendation card with other users and the other users receive the recommendation card, the user who received the recommendation card may be referred to as a recommendation recipient 30. When the recommendation recipient 30 who has received the recommendation card purchases a service from an affiliated store using the recommendation card, the affiliated store 10 can provide benefits to the recommendation recipient 30 and provide the customer's own recommendation card. Also, the merchant may provide the recommended customer benefits to the sender 20 when the recommender 30 purchases the service at the merchant using the recommendation card.

7 illustrates a process of providing an advertisement service through recommendation of a recommended sender according to a setting condition according to an embodiment of the present invention.

The recommended sender 20 may set recommendation conditions and send / receive recommended service information when a situation that meets the recommended conditions occurs. The recommendation condition may include at least one of a region, a keyword, a terminal state, and a recommender reliability. For example, when the recommended sender 20 is located in a specific area, when the terminal of the recommended sender 20 is allowed to use transmission / reception information, if the capacity of the terminal of the recommended sender 20 is more than a certain amount, The recommended service transmission / reception can be performed through recommendation of When a recommendation condition according to the setting condition is satisfied, a group with users meeting the recommendation condition can be automatically generated. The group may be a Bluetooth low energy (BLE) mesh or a wireless fidelity mesh. Recommendation information according to the set conditions can be automatically transmitted and received between the groups. According to one embodiment of the present invention, when the user is located in a place related to education such as school using the recommendation information according to the above condition, information of a problem collection, a school, etc. can be recommended from the users of the group meeting the condition . According to another embodiment of the present invention, when a user is located in a theater, information on nearby restaurants, cafes, etc. can be recommended from the group of users who meet the conditions.

FIG. 8 illustrates an advertisement service exchange process for a conditional recommendation service according to an embodiment of the present invention.

Referring to FIG. 8, when the terminal 810 is located in an established area, the terminal 810 can transmit / receive information according to a set condition. In order to facilitate understanding of the description, the terminal 810 is located in a specific area. The terminal 820 can transmit and receive recommendation information to the other terminals 830 and 840 satisfying the setting condition when the terminal 820 is located in the set area. The setting condition may include at least one of a region, a keyword, a terminal state, and a recommender reliability. For example, when the terminal 820 is located in a specific area, when the terminal of the terminal 820 is allowed to use the transmission / reception information, if the capacity of the terminal of the recommended terminal 820 is more than a certain amount, Recommendation service transmission through recommendation can be performed. When the recommendation conditions according to the setting conditions are satisfied, groups with other terminals 830 and 840 meeting the recommendation conditions can be automatically generated. The group may be a Bluetooth low energy (BLE) mesh or a wireless fidelity mesh. Recommendation information according to the set conditions can be automatically transmitted and received between the groups. According to one embodiment of the present invention, when the user is located in a place related to education such as school using the recommendation information according to the above condition, information of a problem collection, a school, etc. can be recommended from the users of the group meeting the condition . According to another embodiment of the present invention, when a user is located in a theater, information on nearby restaurants, cafes, etc. can be recommended from the group of users who meet the conditions.

FIG. 9 shows a digital shear distribution and a customer recommendation card distribution process according to an embodiment of the present invention.

9, the terminal 910 distributes the recommendation card to the other terminals 920 and 930, and the information that the other terminals 920 and 930 have received the recommendation card to the service provider 40 by purchasing a service through the recommendation card The service provider 40 can provide the recommendation card distribution status to the merchant 10.

Further, the franchisee 10 can distribute the digital shear to the terminal located around the franchisee. The franchisee 10 can distribute a digital front end including the information of the franchisee 10 to the terminal when there is a terminal using the recommended service in a range set based on the franchisee 10. 9, if the terminals 940, 950, and 960 exist within a range set based on the merchant 10, and the terminals 940, 950, and 960 use the recommended service, the merchant 10 transmits the recommended services to the terminals 940 and 950 , Digital shear can be distributed to 960. The digital shear may be distributed through a terminal or a beacon installed at the merchant 10, or distributed via a terminal or a beacon installed outside the merchant 10. For example, if the user is located around a particular store, or if the user is located in front of an apartment elevator, etc., the digital shear may be distributed using NFC or the like.

FIG. 10 shows a flow of compensation information due to provision of an advertisement service according to an embodiment of the present invention.

Referring to FIG. 10, each element can transmit and receive information with other elements.

The franchisee 10 in FIG. 10 can perform a service according to the present invention by paying a fee for a profit or advertisement to the service provider 40. 10 may provide a compensation service to the recommended sender 20 when the recommended sender 20 provides recommendation information about the service to the recommender 30. According to the embodiment of the present invention, the recommended sender 20 can use a recommendation card to provide recommendation information. The compensation service may be provided directly to the recommended sender 20 by the merchant 10 or may be delivered through the service provider 40. The compensation service may include services such as points, discounts, coupons, customer rating upgrades, and the like. Alternatively, the merchant 10 may provide a compensation service to the recommender 30 when the recommender 30 recommended by the recommender 20 has purchased the service through the merchant 10. The compensation service at this time may also be provided directly to the recommendation recipient 30 or may be delivered through the service provider 40.

11 shows a flow of advertisement service information using a sharing function according to an embodiment of the present invention.

Referring to FIG. 11, the recommender 20 can use the share 1110 function to deliver the advertisement service to the recommender 30. As the sharing method 1110, there is a method using the service-dedicated application 1120, the SNS 1130, the SMS 1140, and the messenger 1150. There is a method of delivering the advertisement service through the sharing function existing in the application 1120 in order to use the sharing method 1110 or there is a method of delivering the advertisement service through the self sharing function existing in the terminal of the recommended sender 20 Lt; / RTI >

12 shows a configuration of a recommendation card for transmitting an advertisement service according to an embodiment of the present invention.

According to the embodiment of the present invention, the recommended sender 20 can use the recommendation card 1200 to provide advertisement service information. Referring to FIG. 12, the recommendation card 1200 may include merchant information 1210, discount information 1220, and recommendation information 1230. The merchant information may include information on a service provider providing the service. The discount information 1220 may include information such as a type discount discount rate and the like. The recommendation information may include information such as recommender identification information and recommender evaluation. The recommendation card may be issued using a service recommendation application, or issued using a URL address (Uniform Resource Locator) via near field communication (NFC) or short message service (SMS).

13 shows a display screen of a service recommendation application according to an embodiment of the present invention.

13 (a) shows an example of a screen displayed when the consumer has executed the service recommendation application. Referring to FIG. 13A, the service recommendation application 1300 may include service provider information 1311, 1313, 1315, internal information icons 1321, 1323, 1325, service provider recommendation icons 1331, 1333, 1335.

13 (b) shows an example of a screen for a recommendation customer card. When the user selects the information icons 1321, 1323, and 1325, a screen as shown in FIG. 13B may be displayed. The screen 1340 for the recommender customer card may include merchant information 1341, discount information 1343, and recommendation information 1345. In the case of selecting the information icons 1321, 1323 and 1325 in FIG. 13A, the information about the recommender customer card can be activated, and the user can additionally select the merchant store evaluation icon 1350 and the recommender evaluation icon 1360. When the user selects the merchant store evaluation icon 1350, the user can submit ratings or opinions for the merchant store. If the user selects the recommender rating icon 1360, a trustworthiness rating of the recommender can be submitted. For example, the user can perform an assessment as to whether the referrer was helpful in reviewing the merchant. The service recommendation application may provide compensation to the service recommendation application by way of point accumulation or the like to induce the user to perform evaluation.

FIG. 13C shows an example of the recommender information screen 1370. The recommender information screen 1370 can be displayed when the user selects the recommendation information 1345 in (b) of FIG. The recommender information screen 1370 may include a profile picture 1371 of a recommender and a basic matter 1372 for the recommender. The basic information 1372 on the recommender includes information on the number of subscribers who subscribe to recommendation recommendation information recommended by the recommender, ID (Identification) for the recommender, age range of the recommender, gender of the recommender, .

Also, the recommender information screen 1370 can display the categories of the recommender and the categories of the recommender. For example, information about a grade of a restaurant sector in a specific area of the recommender, information 1374 about a grade of a meeting field in a specific area of the recommender, and information 1375 about a grade of education in a specific area of the recommender .

Also, the recommender information screen 1370 may display an icon 1376 indicating that the referrer frequently visits the merchant information, a recommended recommendation, and an icon 1377 for subscription. When the user selects the icon 1376, the user can check the list of the franchisees that the recommender frequently visits or recommend information about the specific franchisee from the recommender. If the user selects the icon 1377 for subscription, the user can subscribe to recommender's recommendation information.

Figure 13 (d) shows an example of a recommender rating. In the embodiment of the present invention, only the indication for the five grades is shown, but the number of the grades may vary according to the embodiment, and the name for the grade may also be changed. According to the embodiment of the present invention, the rating of the recommender may be composed of 1st level, 2nd level, 3rd level, 4th level and 5th level. The higher the rating of the recommender, the higher the rating from the person in charge. Thus, the user can trust the recommender with higher rating and visit the merchant accordingly.

FIG. 14 shows a process of establishing a trust level of a recommended sender according to an embodiment of the present invention.

The recommender class of FIG. 13D can be determined by the elements shown in FIG. Referring to FIG. 14, the recommended sender trust level 1400 can be determined by the evaluation 1410 of the recommendation recipient, the confidence level 1420 of the recommendation recipient, the number of repurchase of the recommendation sender 1430, the purchasing field of the recommendation sender, . The evaluation 1410 of the recommendation recipient includes the evaluation information of the recommendation recipient who has received recommendation information from the recommended sender. The higher the rating score of the recommender of the recommendation recipient, the greater the confidence level 1400 of the recommender. The reliability level 1420 element of the recommendation recipient may be evaluated with the same score with respect to the recommendation sender even if the recommendation sender's confidence level is higher than the recommendation sender's confidence level is lower than the recommendation sender's confidence level High scores can be reflected. The higher the number of repurchases at the merchant recommended by the recommended sender itself, the higher the confidence level 1400 of the recommended sender. The recommended sender purchase field, the most recent property, and the regionality factor 1440 are set so that the more frequently the recommended sender frequently purchases, the more recently recommended by the recommended sender, the more frequently the recommended sender visits, Can be highly appreciated.

15 shows an application control screen of an affiliate shop according to the embodiment of the present invention.

15, the screen may include a display screen 1511 for service information, an icon for editing an affiliate store information 1510, an icon 1520 for managing existing customers, and a new customer registration icon 1530. The merchant can install the application through the service recommendation application to perform customer attraction and management. The service recommendation application may use the merchant 10 as well as the merchant who operates the merchant, as well as the service employee belonging to the merchant. For example, a service worker belonging to a merchant shop, such as a hairdresser, a chef, a lecturer, or an extracurricular teacher, can install the recommended application to perform customer attraction and management.

If the user of the merchant 10 selects the icon 1520 for managing the existing customer, the user can be informed. The user of the merchant 10 can provide the customer with information such as the event and the change of the merchant through the entire announcement. Alternatively, the user of the merchant 10 can provide the customer with information on the customer's rating improvement through personal announcement. Also, the user of the merchant 10 may provide location-based advertisements to the customer.

If the user of the merchant 10 selects the icon 1530 for registering a new customer, the service recommendation application may provide a menu for issuing a recommendation card to a new customer.

16 illustrates advertisement service information sharing through a service recommendation application according to an embodiment of the present invention.

The user can select the recommendation icons 1331, 1333, and 1335 of the service recommendation application 1300 to provide information on the specific merchant to other users. When the user selects the recommendation icons 1331, 1333, and 1335, the service recommendation application can display the screen 1610 shown in FIG. 16 to the user. The screen 1610 may include an icon 1611 for sharing, merchant information 1613, discount information 1615, recommendation information 1617, and a dedicated application installation link icon 1619. The discount information 1615 may include information such as a type discount discount rate and the like. The recommendation information 1617 may include information such as recommender identification information and recommender evaluation. Also, the user can select the dedicated application installation link icon 1619 to acquire the link information for the service recommendation application. The user can recommend recommending the other user to install the recommendation application by using the link information for the obtained recommendation application.

17 illustrates advertisement service information provision through a messenger according to an embodiment of the present invention.

Referring to FIG. 17, a user can provide information about a recommended service to another user through a messenger. The user can provide recommended service information 1710 in a chat window 1700 of the messenger. The recommended service information 1710 may include a sender's profile photo 1720 information, merchant information 1730, discount information 1740, recommendation information 1750, and dedicated application installation link information 1760. When the icon for each information is clicked, each information can be provided through the recommendation application. If the user who has received the recommended service information 1710 purchases the service from the merchant using the recommended service information 1710, the merchant may provide the reward information to the sender who provided the recommended service information 1710. If the user receiving the recommendation service information 1710 selects the dedicated application installation link information 1760 icon, the user can know the compensation that can be received when the dedicated application is installed.

18 shows advertisement service provision using a social network service (SNS) according to an embodiment of the present invention.

Referring to FIG. 18, the user can provide information on the recommendation service to another messenger through the SNS. The user can provide the recommended service information by interposing the recommended service information to the SNS page 1800. [ The recommended service information may include a profile image 1816 of a sender, merchant information 1820, discount information 1830, recommendation information 1840, and dedicated application installation link information 1850. When the icon for each information is clicked, each information can be provided through the recommendation application. If the user who has received the recommended service information purchases the service from the corresponding merchant using the recommended service information, the merchant may provide the reward information to the sender who provided the recommended service information.

FIG. 19 shows advertisement service information provision using Short Message Service (SMS) according to an embodiment of the present invention.

Referring to FIG. 19, a user can provide information on a recommended service to another user via SMS. The user can provide the recommended service information by interposing the recommended service information in the SMS dialog window 1900. The recommended service information may include merchant information 1910, discount information 1920, recommendation information 1930, and dedicated application installation link information 1940. When information on a recommended service is provided to another user via the SMS, the user can provide information to other users without a dedicated application for service recommendation. When the icon for each information is clicked, each information can be provided through the recommendation application. If the user who has received the recommended service information purchases the service from the corresponding merchant using the recommended service information, the merchant may provide the reward information to the sender who provided the recommended service information.

20 shows advertisement service information provision not through a service recommendation application according to an embodiment of the present invention.

The user can transmit and receive the service recommendation information using the sharing function of the terminal without using the recommendation application. Referring to FIG. 20, the user can share the merchant information 2030, the discount information 2040, and the recommendation information 2050 included in the recommendation card 2010 with other users through the sharing icon 2020. When the user selects the sharing icon 2020, an application list screen 2060 to be used for sharing is displayed. When the service recommendation information is transmitted / received using the sharing function of the terminal without using the recommendation application, the user can not receive compensation for distribution of service recommendation information.

21 shows an advertisement service providing operation according to an embodiment of the present invention.

Referring to FIG. 21, the merchant 10 may download 2111 the recommended service-dedicated application 2141 provided by the service provider 40. The merchant 10 can register the merchant in the service provided by the service provider 40 after downloading the application. When the franchisee 10 registers with a franchisee of a service provided by the service franchise 40, the franchisee 10 may provide a registration fee 2142 to the service provider 40. When the recommended sender 20 performs the service purchase 2121 after completing the merchant registration 2112, the merchant 10 can issue a customer registration and recommendation card to the recommended sender 20, 2113. The recommended sender 20 receiving the customer registration and recommendation card can distribute the recommendation card 2122. When a recommendation recipient 30 receives a recommendation card 2131 from the recommended sender 20 and purchases a service 2132 using the recommendation card, the affiliated shop 10 can issue a customer registration and recommendation card 2114 to the recommendation recipient 30. At this time, the merchant 10 may provide the service provider 40 with a commission fee for the recommended service 2143. When the merchant 10 receives the service purchase information from the recommender 30, the merchant 10 may award the recommender benefits to the recommended sender 20 and pay compensation according to the recommendation card distribution.

Although not shown in the drawing, the recommendation recipient 30 can transmit the received recommendation card to another user. If another user purchases a service from the merchant 10 using the received recommendation card, the recommendation recipient 30 The recommended sender 10 can receive the compensation of the recommended sender 10.

22 shows an advertisement service providing operation according to the first scenario embodiment of the present invention.

Referring to FIG. 22, the merchant 10 may download 2211 the recommended service-dedicated application 2241 provided by the service provider 40. After the merchant 10 downloads the application, the merchant may register the merchant in the service provided by the service provider 40. When the franchisee 10 registers with a franchisee of a service provided by the service franchise 40, the franchisee 10 may provide 2242 a registration fee to the service provider 40. When the recommended sender 20 performs the service purchase 2221 after the merchant registration 2212 is completed, the merchant 10 can issue a customer registration and recommendation card 2213 to the recommended sender 20. The recommended sender 20 having received the recommendation card can download 2222 a dedicated application for the recommended service. After downloading the dedicated application, the recommended sender 20 can perform evaluation 2224 on the merchant 10 after subscribing to the recommended service 2223. The recommended sender 20 may distribute the recommended card to another user 2225. A user who receives the recommendation card 2231 may be referred to as a recommendation recipient 30. The evaluation of the merchant 10 and the distribution to the recommended card may be reported 2226 to the service provider 40. Although it is shown in the drawing that the evaluation and distribution report 2226 is made after the recommendation card distribution 2225, the report on the merchant evaluation 2224 and the report on the recommendation card distribution 2225 may be separately performed, and the merchant evaluation report may be generated by the merchant evaluation 2224 Can be done immediately. The service provider 40 having received the merchant evaluation and distribution of the recommendation card may perform the monitoring 2243 on the merchant evaluation and recommendation card distribution and give the distribution beneficiary according to the monitoring result 2244 to the recommender 20. The service provider 40 may notify the merchant 10 of the advertisement effect and the merchant evaluation information 2245 based on the monitoring 2243 of the merchant evaluation and recommendation card distribution. The merchant 10 may receive the advertisement effect and the merchant evaluation information 2245 from the service provider 40 and provide 2246 an advertisement fee to the service provider 40.

When the recommendation card 30 receives a recommendation card 2231 from the recommended sender 20 and provides the service purchase information 2232 to the merchant 10, the merchant 10 can issue a customer registration and recommendation card 2214 to the recommendation sender 30. Accordingly, the merchant 10 can provide the service provider 40 with a fee for using the service according to the service purchase 2232 of the recommendation recipient 30. The franchisee 10 may provide the recommendation sender 20 with a recommendation benefit 2215 according to the service purchase 2232 of the recommendation sender 30. Also, the service provider 40 can provide the recommender benefits 2248 according to the advertisement effect to the recommended sender 20.

The recommendation recipient 30 may also download a dedicated application 2233 as in the recommended sender 20 and subscribe to the recommended service 2234 and perform the merchant evaluation 2235. The recommender 30 can perform recommender evaluation 2236 on the recommender 20, and when information on the recommender evaluation is transmitted to the service provider 40, the service provider 40 can determine the trust degree of the recommender 2249. The service provider 40 notifies the recommended sender 20 of the determined trustworthiness level to the recommender 20 and the recommended sender 20 can utilize the service using the determined trustworthiness.

Although not shown in the figure, when the recommendation recipient 30 sends the recommendation card to another user, the recommendation recipient 30 may be the recommender 20.

23 shows an advertisement service providing operation according to the second scenario embodiment of the present invention.

In the case of FIG. 22, if feedback is provided to the service provider 40 about the evaluation of the merchant 10 and the distribution of the recommendation card by the recommender 20, the recommended sender 20 informs the recommender 30 After distributing the recommendation card, feedback is made as to whether the recommended recipient 30 actually subscribed to the recommended service.

Referring to FIG. 23, the merchant 10 can download 2311 the recommended service-dedicated application 2341 provided by the service provider 40. The merchant 10 can register the merchant in the service provided by the service provider 40 after downloading the application. When the franchisee 10 registers with a franchisee of a service provided by the service franchise 40, the franchisee 10 can provide a registration fee to the service franchisee 40. After the merchant registration 2312 is completed, if the recommender 20 performs the service purchase 2321, the merchant 10 can issue a customer registration and recommendation card to the recommender 2013 for the recommender 20. The recommended sender 20 having received the recommendation card can download a dedicated application for the recommended service 2322. After downloading the dedicated application, the recommended sender 20 can perform evaluation 2324 on the merchant 10 after subscribing to the recommended service 2323. When the recommended sender 10 performs the evaluation 2324 on the merchant 10, the service provider 40 performs the monitoring 2343 on the merchant evaluation, and notifies the merchant 10 of the evaluation result 2344.

When the recommendation sender 10 distributes a recommendation card to the recommendation recipient 20 and the recommendation recipient 20 receives the recommendation card 2331 and downloads 2332 the recommendation service dedicated application accordingly and subscribes to the recommendation service 2333, May perform monitoring 2345 for the distribution of the recommended cards. The service provider 40 may assign the recommendation card to the recommendation sender 30 and the recommendation sender 20 according to the monitoring result 2346. [ The service provider 40 can notify the affiliated shop 10 of the advertisement effect of the recommended service distribution. The merchant 10 who is informed of the advertisement effect may pay an advertisement fee to the service provider 40 for payment 2348.

When the recommendation card 30 receives the recommendation card 2331 from the recommended sender 20 and provides the service purchase information 2334 to the merchant 10, the merchant 10 can issue the customer registration and recommendation card 2314 to the recommendation sender 30. Accordingly, the merchant 10 can provide the service provider 40 with a fee for using the service according to the service purchase 2334 of the recommendation recipient 30. The franchisee 10 may provide the recommendation sender 20 with a recommendation benefit 2315 according to the service purchase 2334 of the recommendation sender 30. Also, the service provider 40 may provide the recommender's benefit 2350 according to the advertisement effect to the recommended sender 20.

The recommender 30 can perform recommender evaluation 2335 on the recommender sender 20, and when information on the recommender's evaluation is transmitted to the service provider 40, the service provider 40 can determine the trustworthiness of the recommender. The service provider 40 informs the recommender 20 of the trustworthiness of the determined recommender 2052 and the recommender 20 can use the service using the determined trustworthiness.

Although not shown in the figure, when the recommendation recipient 30 sends the recommendation card to another user, the recommendation recipient 30 may be the recommender 20.

24 shows an advertisement service providing operation according to the third scenario embodiment of the present invention.

24, the service user 1 2450 receives the customer registration and recommendation card 2411 from the merchant 10 and the service user 2 2460 receives the customer registration and recommendation card from the merchant 2 although it is not shown in FIG. 24 I suppose.

The service user 1 2450 may issue a recommendation card from the merchant 1 10, perform an evaluation 2451 on the merchant 1 10, and set a recommendation transmission / reception condition 2452. In addition, the service user 2 2460 may issue a recommendation card from the merchant 2, perform an evaluation 2461 on the merchant 2, and set a recommendation transmission / reception condition 2462. If the recommendation transmission / reception conditions of the service user 1 2450 and the service user 2 2460 are matched 2453 and 2463 after each user sets the recommended transmission / reception conditions, group formation and recommendation card transmission / reception may be performed.

The service user 1 2450 may report 2454 the result of sending and receiving a recommendation card to the service provider from the service user 2 2460 after the group formation. Similarly, the service user 2 2460 may report 2464 the result of sending / receiving a recommendation card from the service user 1 2450 to the service provider after the group formation. After receiving the recommended card transmission / reception reports 2454 and 2464 from the user 1 2450 and the user 2 2460, the service provider 40 performs monitoring 2441 according to the merchant evaluation and distribution of the recommended card, 2442 can be granted. Thereafter, the service provider 40 notifies the merchant 1 10 of the evaluation 2443 and receives the advertisement fee from the merchant 1 2444.

Then, when the service user 2 purchases the service using the information received through the recommendation card provided from the service user 1 2450 2465, the merchant 10 issues a customer registration and recommendation card to the service user 2 2412 . Accordingly, the merchant 110 may provide the service provider 40 with a profit commission 2445. Also, the franchisee 1 10 may grant 2413 a recommendation benefit to the service user 1 2450 in accordance with the service purchase 2465 of the service user 2 2460. Also, the service provider 40 may grant 2446 a recommender benefit according to the advertisement effect of the service user 1 2450.

Then, the service user 2 2460 downloads the recommended service application 2466, joins the service 2467, performs the merchant evaluation 2468, performs the recommender evaluation 2469, and provides the information to the service provider 40, The trustworthiness level of the recommender for the service user 1 2450 is determined 2447 and the information about the recommender trustworthiness level is transmitted to the service user 1 2450. [

25 shows an advertisement service providing operation according to the fourth scenario embodiment of the present invention.

Referring to FIG. 25, the merchant 10 can download the leaflet making application 2541 produced by the service provider 40. The merchant 10 can make a digital flyer 2512 using the downloaded flyer production application. The merchant 10 can register the produced digital flyer in the digital flyer distribution board 2513. [ When the digital flyer is registered, the digital flyer may be distributed 2514 in a predetermined range. The distributed digital flyer may be distributed to users, service user 1 2550, and service user 2 2560 and received 2551, 2561. The distributed digital flyer is monitored 2544 by the service provider 40, so that the service provider 40 can notify the affiliated shop 10 of the advertisement effect according to the monitoring result.

If the service user 1 2550 receiving the digital front end downloads the dedicated application 2552, subscribes to the recommended service 2553, and then purchases the service of the merchant 10, the merchant 1 10 stores the commission for the service purchase 2554 To the service provider 40. Thereafter, when the service user 1 2550 performs the evaluation on the merchant 10, the service provider 40 can grant the evaluator benefit 2347 to the evaluation, and the result on the evaluated merchant is notified 2548 to the merchant 10 . In addition, the merchant 10 can issue a customer registration and recommendation card 2515 to the service user 1 who purchased the service, and send a customer notice 2516.

Methods according to the claims or the embodiments described in the specification may be implemented in hardware, software, or a combination of hardware and software.

When implemented in software, a computer-readable storage medium storing one or more programs (software modules) may be provided. One or more programs stored on a computer-readable storage medium are configured for execution by one or more processors in an electronic device. The one or more programs include instructions that cause the electronic device to perform the methods in accordance with the embodiments of the invention or the claims of the present invention.

Such programs (software modules, software) may be stored in a computer readable medium such as a random access memory, a non-volatile memory including a flash memory, a ROM (Read Only Memory), an electrically erasable programmable ROM (EEPROM), a magnetic disc storage device, a compact disc-ROM (CD-ROM), a digital versatile disc (DVDs) An optical storage device, or a magnetic cassette. Or a combination of some or all of these. In addition, a plurality of constituent memories may be included.

In addition, the program may be transmitted through a communication network composed of a communication network such as the Internet, an Intranet, a LAN (Local Area Network), a WLAN (Wide LAN), or a SAN (Storage Area Network) And can be stored in an attachable storage device that can be accessed. Such a storage device may be connected to an apparatus performing an embodiment of the present invention via an external port. In addition, a separate storage device on the communication network may be connected to an apparatus that performs an embodiment of the present invention.

In the concrete embodiments of the present invention described above, the elements included in the invention are expressed singular or plural in accordance with the specific embodiment shown. It should be understood, however, that the singular or plural representations are selected appropriately according to the situations presented for the convenience of description, and the present invention is not limited to the singular or plural constituent elements, And may be composed of a plurality of elements even if they are expressed.

While the present invention has been described in connection with what is presently considered to be the most practical and preferred embodiment, it is to be understood that the invention is not limited to the disclosed embodiments, but is capable of various modifications within the scope of the invention. Therefore, the scope of the present invention should not be limited by the illustrated embodiments, but should be determined by the scope of the appended claims and equivalents thereof.

Claims (60)

In an operating method of a first terminal,
Receiving first information from a server;
Transmitting the first information to a second terminal;
And receiving third information from the server.
The method according to claim 1,
Wherein the first information includes recommendation information including information on a service provided by an affiliated store connected to the server.
The method according to claim 1,
Wherein the third information is transmitted from the server when the second terminal transmits second information based on the first information to the server,
And the third information includes compensation information provided by a merchant connected to the server.
The method according to claim 1,
Transmitting and receiving the first information to and from the second terminal when the first terminal is located in the set area,
Wherein the information is transmitted using a short-range connection.
The method according to claim 1,
And transmitting / receiving information corresponding to the set condition to / from the second terminal when a condition set by the first terminal matches a condition set by the second terminal.
The method according to claim 1,
Wherein the server is controlled by a service provider,
Wherein the service provider includes a merchant and a service provider.
The method according to claim 6,
Wherein the merchant transmits fee information to the service provider when the second terminal transmits information based on the first information to the server.
The method according to claim 1,
And transmitting the first information to the second terminal,
And if the user of the first terminal knows the user of the second terminal.
The method according to claim 1,
Further comprising the step of transmitting the first information to the second terminal using a dedicated application,
Further comprising transmitting information on the first terminal when the first information is transmitted using the dedicated application,
Wherein the information about the first terminal includes at least one of age, sex, region, number of subscribers, and rank information of the first user.
10. The method of claim 9,
The rating information of the first terminal may include an evaluation of a user using the second terminal, a rating of a user using the second terminal, a number of repurchase of a user using the first terminal, , Freshness, and locality of the user.
In an operating method of a second terminal,
Receiving first information from a first terminal,
And transmitting the second information to the server based on the first information.
12. The method of claim 11,
Wherein the first information includes recommendation information including information on a service provided by an affiliated store connected to the server.
12. The method of claim 11,
When the second terminal transmits the second information to the server, the third information is transmitted from the server to the first terminal,
And the third information includes compensation information provided by a merchant connected to the server.
12. The method of claim 11,
And transmitting and receiving the first information to the first terminal when the first terminal is located in the set area,
Wherein the information is transmitted using a short-range connection.
12. The method of claim 11,
And transmitting / receiving information corresponding to the set condition to / from the first terminal when a condition set by the first terminal matches a condition set by the second terminal.
12. The method of claim 11,
Wherein the server is controlled by a service provider,
Wherein the service provider includes a merchant and a service provider.
17. The method of claim 16,
Wherein the merchant transmits fee information to the service provider when the second terminal transmits information based on the first information to the server.
12. The method of claim 11,
Wherein the step of receiving the first information from the first terminal comprises:
And if the user of the second terminal knows the user of the first terminal.
12. The method of claim 11,
Further comprising the step of receiving the first information using a dedicated application,
Further comprising the step of receiving information on the first terminal when receiving the first information using the dedicated application,
Wherein the information about the first terminal includes at least one of age, sex, region, number of subscribers, and rank information of the first user.
20. The method of claim 19,
The rating information of the first terminal may include an evaluation of a user using the second terminal, a rating of a user using the second terminal, a number of repurchase of a user using the first terminal, , Freshness, and locality of the user.
12. The method of claim 11,
And transmitting the received first information to another terminal.
In a method of operating a server,
Transmitting first information to a first terminal,
And transmitting third information to the first terminal when receiving second information from the second terminal.
23. The method of claim 22,
Wherein the first information includes recommendation information including information on a service provided by an affiliated store connected to the server.
23. The method of claim 22,
And the third information includes compensation information provided by a merchant connected to the server.
23. The method of claim 22,
Wherein the server is controlled by a service provider,
Wherein the service provider includes a merchant and a service provider.
26. The method of claim 25,
And the merchant transmits the fee information to the service provider when the second terminal transmits information based on the first information to the server.
26. The method of claim 25,
Wherein the service provider transmits compensation information to the first terminal when the second terminal transmits information based on the first information to the server.
26. The method of claim 25,
And the service provider transmits information received from the first terminal and the second terminal to the merchant.
23. The method of claim 22,
And transmitting the terminal information to the terminal when the terminal exists in the set area.
30. The method of claim 29,
Further comprising transmitting compensation information to the terminal when the terminal transmits information to the server based on the previous information.
In the first terminal device,
A receiver for receiving first information from a server;
Transmitting the first information to a second terminal,
And the receiving unit receives the third information from the server.
32. The method of claim 31,
Wherein the first information includes recommendation information including information on a service provided by an affiliated store connected to the server.
32. The method of claim 31,
Wherein the third information is transmitted from the server when the second terminal transmits second information based on the first information to the server,
And the third information includes reward information provided by an affiliate that is connected to the server.
32. The method of claim 31,
The receiving unit receives the first information with the second terminal when the first terminal is located in the set area
Wherein the transmitting unit transmits the first information to the second terminal when the first terminal is located in the set area,
Wherein the first information is transmitted / received using a short-range connection communication.
32. The method of claim 31,
Wherein the transmitter transmits information corresponding to the set condition to the second terminal when the condition set by the first terminal and the condition set by the second terminal match,
Wherein the receiving unit receives information corresponding to the set condition from the second terminal when a condition set by the first terminal matches a condition set by the second terminal.
32. The method of claim 31,
Wherein the server is controlled by a service provider,
Wherein the service provider comprises a merchant and a service provider.
37. The method of claim 36,
And the merchant transmits the fee information to the service provider when the second terminal transmits information based on the first information to the server.
32. The method of claim 31,
Wherein the transmitting unit transmits the first information to the second terminal when the user of the first terminal knows the user of the second terminal.
32. The method of claim 31,
Wherein the transmitting unit transmits the first information to the second terminal using a dedicated application,
Wherein the transmitting unit further includes information on the first terminal when transmitting the first information using the dedicated application,
Wherein the information about the first terminal includes at least one of age, sex, region, number of subscribers, and rank information of the first user.
40. The method of claim 39,
The rating information of the first terminal may include an evaluation of a user using the second terminal, a rating of a user using the second terminal, a number of repurchase of a user using the first terminal, , Freshness, and locality of the user.
In the second terminal device,
Comprising: a receiver for receiving first information from a first terminal;
And a transmitter for transmitting the second information to the server based on the first information.
42. The method of claim 41,
Wherein the first information includes recommendation information including information on a service provided by an affiliated store connected to the server.
42. The method of claim 41,
When the second terminal transmits the second information to the server, the third information is transmitted from the server to the first terminal,
And the third information includes reward information provided by an affiliate that is connected to the server.
42. The method of claim 41,
Wherein the receiving unit receives the first information with the first terminal when the first terminal is located in the set area,
Wherein the transmission unit transmits the first information to the first terminal when the first terminal is located in the set area,
Wherein the first information is transmitted / received using a short-range connection communication.
42. The method of claim 41,
The transmitting unit transmits information corresponding to the set condition to the first terminal when the condition set by the first terminal and the condition set by the second terminal match,
Wherein the receiving unit receives information corresponding to the set condition from the first terminal when the condition set by the first terminal matches the condition set by the second terminal.
42. The method of claim 41,
Wherein the server is controlled by a service provider,
Wherein the service provider comprises a merchant and a service provider.
47. The method of claim 46,
And the merchant transmits the fee information to the service provider when the second terminal transmits information based on the first information to the server.
42. The method of claim 41,
Wherein the receiving unit receives the first information from the first terminal when the user of the second terminal knows the user of the first terminal.
42. The method of claim 41,
Wherein the receiving unit receives the first information using a dedicated application,
When the receiving unit receives the first information using the dedicated application, the receiving unit further receives information on the first terminal,
Wherein the information about the first terminal includes at least one of age, sex, region, number of subscribers, and rank information of the first user.
50. The method of claim 49,
Wherein the controller is further configured to perform an evaluation of a user using the second terminal, a rating of a user using the second terminal, a number of repurchase of a user using the first terminal, a purchasing field of a user using the first terminal, Based on at least one of information on the first terminal and the second terminal.
42. The method of claim 41,
And the transmitter transmits the received first information to another terminal.
In an apparatus of a server,
A transmitter for transmitting first information to a first terminal,
A receiver for receiving second information from a second terminal,
And a transmitter for transmitting third information to the first terminal when the second information is received.
53. The method of claim 52,
Wherein the first information includes recommendation information including information on a service provided by an affiliated store connected to the server.
53. The method of claim 52,
And the third information includes reward information provided by an affiliate that is connected to the server.
53. The method of claim 52,
Wherein the server is controlled by a service provider,
Wherein the service provider comprises a merchant and a service provider.
56. The method of claim 55,
And the merchant transmits the fee information to the service provider when the second terminal transmits information based on the first information to the server.
56. The method of claim 55,
Wherein the service provider transmits compensation information to the first terminal when the second terminal transmits information based on the first information to the server.
56. The method of claim 55,
And the service provider transmits information received from the first terminal and the second terminal to the merchant.
53. The method of claim 52,
Wherein the transmission unit transmits the front end information to the terminal when the terminal exists in the set area.
60. The method of claim 59,
Wherein the transmitter transmits compensation information to the terminal when the terminal transmits information to the server based on the previous information.

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