KR20160109668A - Network Integration Type Promotion System and Method therefor - Google Patents

Abstract

The present invention relates to a network-integrated promotion system and method, in which a seller establishes a promotion based on information of a user, provides a promotion to a user and proceeds with a promotion, The user can apply for a promotion by configuring a network directly and the user can apply for a promotion directly to not only the central server but also the seller, Promotions can be provided regardless of the situation, and it is possible to maximize the efficiency of the social commerce service, such as enhancing the convenience of the user and increasing the profit of the seller by enabling real-time promotion using various networks depending on the situation Network-integrated promotion system and method.

Description

[0001] The present invention relates to a network integration type promotion system and method,

The present invention relates to a system and method for network-integrated promotion, in which a seller establishes a promotion based on information of a user, provides a promotion to a user, performs a promotion, and sells a product in the future, It is possible to carry out promotion regardless of the type of the terminal or the type of the network, and the user can apply for the promotion by configuring the network directly, and the user can apply for the promotion directly to the central server as well as the seller, , It is possible to provide promotions regardless of the type of the service, and it is possible to maximize the efficiency of the social commerce service, such as enhancing the convenience of the user and increasing the profit of the seller by enabling real- The present invention relates to a network integrated promotion system and method.

Recently, as information and communication technologies such as the Internet have been developed rapidly, attempts have been made to link networks to various business models. Typical examples include online product advertisement or sales service.

The initial online commodity sales service started from the level of being able to advertise or sell the commodities online, but recently, various discounts have been given in order to link them to actual sales, a new system suitable for the changing network Methods are emerging.

As one of related arts related to the online merchandise sale service, Korean Patent Laid-Open No. 10-2012-0076694 discloses an online merchandise display method and an online merchandise selling system for the online merchandise sale site. The system includes a general user and a user who has already purchased a specific merchandise . This technology is a technology that improves the online commodity sales service from another point of view.

However, the online merchandise sales service includes a user terminal and a seller terminal. In this case, various system changes are required depending on the type of user terminal or the seller terminal or the network, and accordingly, inconveniences of a user or a seller, There is a problem that further arises. In Korean Patent Laid-Open No. 10-2012-0076694, such a problem still remains.

Korean Patent Publication No. 10-2012-0076694

It is an object of the present invention to overcome the above-mentioned problems, and it is an object of the present invention to provide a method and apparatus for providing a promotional service to a user by establishing a promotion based on information of a user, The user can apply for the promotion by configuring the network directly and the user can apply for the promotion directly to not only the central server but also the seller, Promotions can be provided regardless of the type of communication, and it is possible to maximize the efficiency of social commerce services such as enhancing the convenience of users and increasing the profit of the seller by enabling real time promotion using various networks depending on the situation The present invention provides a network integrated promotion system and method.

The present invention relates to a network integrated promotion system,

A user terminal 100 for transmitting user information to the central server 300 and receiving promotion information from the central server 300; A network 200 for transmitting and receiving information between the user terminal 100 and the central server 300; And a central server 300 for receiving user information from the user terminal 100 and transmitting the registered promotion information to the user terminal.

Further, in the network integrated promotion system according to the present invention,

Further comprising a seller terminal (400) for generating promotion information and transmitting the promotion information to the central server (300) so that the promotion information can be registered in the central server,

The central server 300 is configured to receive promotion information from the seller terminal 400 and to register the promotion information in the system.

At this time, the central server (300)

And a function of receiving a promotion information request from the user terminal 100 and transmitting the promotion information suitable for the user to the user terminal 100.

Also, at this time, the central server 300,

And a function of accumulating points for the user terminal 100 that has received the promotion information and managing the point status.

Also, at this time, the central server 300,

The user terminal 100 provides the goods, promotion information, promotion progress status, and promotion participation result to the user terminal 100 through an application or a web page installed in the user terminal 100, and provides specific products, promotion information, And providing the search result to the user terminal (100).

Also, at this time, the user terminal 100,

The promotion information is transmitted to the seller terminal 400 based on the network formed by forming a network for a specific promotion with another user terminal, receiving the promotion group participation acceptance from another user terminal, transmitting the promotion group participation proposal to another user terminal, And a function of transmitting the data.

Also, at this time, the user terminal 100,

It is also possible to transmit the promotion information to the seller terminal 400 through the Ad-hoc mode using WiFi or to transmit the promotion information to the seller terminal 400 without using the Ad-hoc mode while using the WiFi, And transmitting promotion information to another user terminal 100 via a virtual beacon formed using the virtual beacon.

Also, at this time, the central server 300,

A function of receiving the user information by SMS or MMS, interpreting the user location code by the received SMS or MMS, and transmitting the SMS or MMS type promotion information corresponding to the user's location code to the user terminal 100 .

Also, at this time, the central server 300,

When the user terminal 100 confirms the promotion information using WiFi, the user terminal 100 receives the user location search request from the user terminal 100 and transmits the promotion information corresponding to the user location to the user terminal 100 .

Also, at this time, the user terminal 100,

And a function of delivering promotion information to another user terminal through a virtual beacon formed using the BLE of the user terminal 100.

Also, at this time, the central server 300,

When the user terminal 100 confirms the promotion information through the Ad-hoc mode using WiFi, if the user terminal 100 is connected to the data use state via the buddy AP, the SSID of the user terminal 100 Information on the location of the user is identified and the user's location is confirmed, thereby providing the user terminal 100 with the promotion information corresponding to the user's location.

Also, at this time, the central server 300,

When the user terminal 100 confirms the promotion information without using the Ad-hoc mode using WiFi, the user terminal 100 transmits promotion information to the user terminal 100 based on the AP location information accessed by the user terminal 100 .

Also, at this time, the user terminal 100,

And receives the promotion information from the central server 300 through the Ad-hoc mode and performs a virtual beacon function formed using the BLE.

In addition, the present invention provides a network-

(A) The central server 300 receives the user information from the user terminal 100, transmits the registered promotion information to the user terminal 100, receives the promotion information request from the user terminal 100 And transmitting promotion information suitable for the user to the user terminal 100 and the seller terminal 400.

Further, in the network integrated promotion method according to the present invention,

The step (A)

The central server 300 receives the promotion information from the seller terminal 400 and registers the promotion information in the system.

In addition, the present invention provides a network-

(B) managing the point status by accumulating points on the user terminal (100) receiving the promotion information, by the central server (300);

(C) receiving, from the user terminal (100), a product purchase request by a predetermined amount or more from the central server (300) and transmitting the received product purchase request to the seller terminal (400); And

(D) The central server 300 provides the product, promotion information, promotion progress status and promotion participation result to the user terminal 100 through an app or a web page installed in the user terminal 100, , The promotion information, the promotion progress status, and the promotion participation result to the user terminal 100.

At this time, the step (A)

(A1) a step in which the central server 300 receives promotional information transmitted to the seller terminal 400 based on a specific promotional network formed by the user terminal 100 with another user terminal .

In this case, the step (A)

(A2) The central server 300 receives the user information by SMS or MMS, interprets the user location code by the received SMS or MMS, and transmits the SMS or MMS type promotion information corresponding to the user's location code To the user terminal (100).

In this case, the step (A)

(A3) When the central server 300 confirms the promotion information using the WiFi, the central server 300 receives a user location search request from the user terminal 100, And transmitting the information to the user terminal (100).

In this case, the step (A)

(A4) When the central server 300 confirms the promotion information through the Ad-hoc mode using the WiFi, the user terminal 100 connects to the data use state through the buddy AP (SSID) information of the user terminal 100, identifying the user location through the SSID information, and providing the promotion information corresponding to the user location to the user terminal 100 .

In this case, the step (A)

(A5) When the central server 300 confirms the promotion information without using the Ad-hoc mode while the user terminal 100 uses WiFi, the central server 300 transmits the AP location information accessed by the user terminal 100 And providing promotion information to the user terminal (100).

According to the present invention, when a seller establishes a promotion based on information of a user, provides a promotion to a user, proceeds with a promotion, and sells a product in the future, the promoter, regardless of the type of the terminal or network, , Users can apply for promotions by directly configuring their network, and users can offer promotions regardless of the type of mobile communication they use by allowing users to apply for promotions directly to not only central servers but also sellers The efficiency of the social commerce service can be maximized by enhancing the convenience of the user and increasing the profit of the seller by enabling real time promotion using various networks depending on the situation.

Brief Description of the Drawings Fig. 1 is a general configuration diagram of a network integrated promotion system according to a preferred embodiment of the present invention; Fig.
2 is a reference diagram for explaining a network integrated promotion system according to a preferred embodiment of the present invention;
3 is a reference diagram for explaining a method of providing promotion information in a 2G network;
4 is a reference diagram for explaining a method of providing promotion information through Ad-hoc mode in a 3G / 4G network.
5 is a reference diagram for explaining a method of providing promotion information without going through the Ad-hoc mode in a 3G / 4G network.
6 is a reference diagram for explaining a method of providing promotion information to other users.
7 is a reference diagram for explaining a method of providing promotion information through Ad-hoc mode in WiFi.
8 is a reference diagram for explaining a method of providing promotion information without going through the Ad-hoc mode in WiFi.
9 is a reference diagram for explaining a method of forming a network through the beacon in the Ad-hoc mode.
10 is a reference diagram for explaining a method of forming a network without going through a beacon in the Ad-hoc mode.
Figure 11 is a reference diagram illustrating how to participate in a promotion through a client server without Bluetooth;
FIG. 12 is a reference diagram for explaining a detailed promotion method; FIG.
13 is an overall flowchart of a network integrated promotion method according to a preferred embodiment of the present invention.

Before describing the specific details for the practice of the invention, terms and words used in the specification and claims should be construed to enable the inventor to properly define the concept of a term in order to best describe its invention It should be interpreted as meaning and concept consistent with the technical idea of the present invention.

It is to be noted that the detailed description of known functions and constructions related to the present invention is omitted when it is determined that the gist of the present invention may be unnecessarily blurred.

Hereinafter, a network integrated promotion system according to a preferred embodiment of the present invention will be described in detail with reference to FIG. 1 to FIG.

FIG. 1 is a general configuration diagram of a network integrated promotion system according to a preferred embodiment of the present invention. FIG. 2 is a reference diagram for explaining a network integrated promotion system according to a preferred embodiment of the present invention, 4G is a reference view for explaining a method of providing promotion information through the Ad-hoc mode in a 3G / 4G network, FIG. 5 is a view for explaining a method of providing a promotional information in a 3G / 4G network FIG. 6 is a reference diagram for explaining a method of providing promotion information to other users, and FIG. 7 is a diagram for explaining a method for providing promotion information to Ad-hoc FIG. 8 is a view for explaining a method of providing promotion information through a mode, and FIG. 8 is a view for explaining promotion information FIG. 9 is a reference diagram for explaining a method of forming a network through a beacon in the Ad-hoc mode, and FIG. 10 is a reference diagram for explaining a method of forming a network without passing through a beacon in the Ad- FIG. 11 is a reference diagram for explaining a method of participating in a promotion through a client server without Bluetooth, and FIG. 12 is a reference diagram for explaining a detailed promotion method.

1, a network integrated promotion system according to a preferred embodiment of the present invention includes a user terminal 100, a network 200, a central server 300, and / or a seller terminal 400.

The user terminal 100 transmits the user information to the central server 300, receives the promotion information from the central server 300, transmits the promotion information request to the central server 300, and transmits the promotion information to the central server 300 And receives a point for the promotion information request from the central server 300. In the future, when purchasing a product using the point, or when purchasing the product using the point, To the central server (300).

The user terminal 100 transmits a promotion group participation proposal to another user terminal, receives a promotion group participation acceptance from another user terminal, forms a network for a specific promotion with another user terminal, The promotional information can be transmitted to the user.

The user terminal 100 transmits promotion information to the seller terminal 400 through the Ad-hoc mode using WiFi, transmits the promotion information to the seller terminal 400 without using the Ad-hoc mode using WiFi, Or may transmit promotion information to another user terminal 100 through a virtual beacon formed using the BLE of the user terminal.

The user information transmitted from the user terminal 100 to the central server 300 includes a user location, a user orientation, user purchase history information, and user promotion application information.

The user information is transmitted to the seller terminal 400, which is used by the seller to plan the promotion, and the seller uses the product as a basic data for advertising the product to a specific user.

The user terminal 100 may be a smart phone, a tablet, a laptop, a desktop, etc., such as a 2G phone, a 3G phone / a 4G phone, and a 5G phone, Which enables the transmission and reception of information using an optimized network according to the type of the network.

In addition, the network 200 is capable of transmitting and receiving various information for a service according to the preferred embodiment of the present invention. In particular, the present invention is implemented irrespective of the type of network, 4G, 5G, and the like.

Specific examples of the network 200 include an SMS, an MMS-based 2G network, a Mobile Gateway-based 3G / 4G network, an AP-based WiFi network, a WiFi-based Ad-hoc network, and a Bluetooth-based Ad-hoc network. In addition, various Bluetooth-based short range location based communication device networks such as Beacon or iBeacon can be included.

When the user terminal 100 or the seller terminal 400 is a 2G phone, when the central server 300 transmits / receives information to / from the user terminal 100 or the seller terminal 400, 4G, and 5G when the user terminal 100 or the seller terminal 400 is a smart device, and a specific example is a Mobile Gateway-based 3G / 4G network, an AP-based WiFi Network, a WiFi-based Ad-hoc network, and a Bluetooth-based Ad-hoc network.

The central server 300 also includes a user information management unit 310 and a promotion management unit 320.

The user information management unit 310 periodically receives user information from the user terminal 100 when the promotion information request is received from the user terminal 100 and transmits the user information to the seller terminal 400.

The promotion management means 320 receives the promotion information from the seller terminal 400, registers it in the system, transmits the registered promotion information to the user terminal 100, receives the promotion participation application from the user terminal 100 , Promotes promotion of a plurality of user terminals 100 to transmit promotion information suitable for a user to the user terminal 100 and transmits the promotion information to the seller terminal 400 and transmits the promotion information to the user terminal 100 Points, and manages the point status, receives a product purchase request based on a predetermined amount or more from the user terminal 100, and transmits the product purchase request to the seller terminal 400.

In addition, the promotion management means 320 provides products, promotion information, promotion progress status, promotion participation results, and the like to the user terminal 100 through an application or a web page installed in the user terminal 100, And provides the user terminal 100 with search results of specific products, promotion information, promotion progress status, and promotion participation results.

Hereinafter, the function of the central server 300 will be described in more detail.

The user terminal 100 installs the app according to the preferred embodiment of the present invention and transmits the user information to the central server 300 through the app. User information can be provided to sellers and used as basic data for marketing. If the user terminal 100 is a 2G phone, the user information is transmitted to the central server 300 through a 2G network using SMS and MMS.

The seller terminal 400 generates and transmits a sales promotion to the central server 300. Promotions can be special sales for a period of time, special sales for the lowest priced items, and so on. The sales promotion is transmitted to the central server 300 through the app or web page.

The central server 300 provides a promotion to a user, which provides a promotion according to the network type and allows the user to check the promotion regardless of the receiving device or the operating system. The user decides to participate in the promotion and applies for participation, and the participation is transmitted to the central server 300, thereby promoting the promotion.

Referring to FIG. 3, when the user terminal 100 is a 2G phone, a promotion progress method is as follows.

When the promotion information is transmitted to the user terminal 100 through the 2G network, the central server 300 receives the user information such as the location and the purchase time of the user. The following two methods can be adopted.

First, when the user terminal 100 transmits SMS and MMS to the central server 300 in the form of #xxx, etc., the central server 300 interprets the location code of the user, and the promotional SMS, MMS By sending a message to the user terminal 100, the user can be prevented from being classified as spam.

Second, the central server 300 transmits the promotion information to the user terminal 100 by using the recognized user information so that the information of the user can be recognized at the entrance of the store through the tag. The information of the user recognized by the tag may include an inclination, a name, a contact, and the like.

Referring to FIG. 4, a method for the user terminal 100 to confirm and participate in the promotion through the ad-hoc using the 3G / 4G network is as follows.

Promotion is a method of confirming a product or promotion information when a user receives a promotion through Beacon or the like. The promotion is received in the form of RMS, SMS, or MMS when 3G / 4G data is activated. Otherwise, SMS, and MMS.

Referring to FIG. 5, if the user terminal 100 confirms and participates in the promotion using the 3G / 4G network, i.e., does not activate the Bluetooth, the user searches for the location from the central server 300 Promotion can be provided.

6, when the user terminal 100 exchanges promotion information with other users without using an ad-hoc using the 3G / 4G network, the promotions provided by the user terminal 100 through the central server 300 When other users do not search, or when other users do not receive promotions in places where Beacon is not installed, promotional information can be propagated to other users via virtual beacon formed using BLE. Since the promotional information received by other users is received or discarded according to their preferences, the information propagation will mainly be performed through a similar type of user, and the method of participating in the subsequent promotions is the same in terms of other users.

7, when the user terminal 100 confirms the promotion through the Ad-hoc mode using the WiFi and the user terminal 100 is connected to the data using state through the 3G / 4G buddy AP, The user connected through the SSID information can receive the indoor location based on the SSID information. Therefore, the user can receive and participate in the promotion through the beacon in the ad-hoc mode.

8, when the user terminal 100 confirms the promotion without using the Ad-hoc mode using WiFi, when the user accesses the AP, the central server 300 transmits the promotion information Can be transmitted via WiFi to activate the promotion, and even if there is no Ad-hoc mode, the promotion information can be transmitted via WiFi.

9, the user terminal 100 receives a promotion through the Ad-hoc mode from the central server 300, and transmits the promotion information to the user 300 via the Ad-hoc mode, And forms a network in which a virtual beacon formed using the BLE (Bluetooth Low Energy) of the terminal is transmitted to another user terminal. As a result, a network capable of promoting promotion between the seller and the user is formed.

Referring to FIG. 10, a method of participating in a promotion through a WiFi without passing through a beacon in the Ad-hoc mode may be described as follows. That is, the user terminal 100 transmits the promotion information without using Beacon (Bluetooth) Upon receipt, the promoter can form a network between the seller and the user, which can be referred to as an ad-hoc mode promotion network using WiFi.

Referring to FIG. 11, the user terminal 100 may collect the users through a designated server to participate in the promotion without Bluetooth, thereby forming a promotion progress network.

Referring to FIG. 12, it can be seen that the method of proceeding with the detailed promotion can be performed in a manner of informing the user in real time of the situation that the promotion is sold for a predetermined time or for a certain period of time. Points can be set to expire in order to enter the promotion, points can be earned by purchasing goods or participating in promotions, or acquired by auction or game.

According to the present invention, the central server 300 can provide promotions suitable for the network environment by grasping the state of the terminal network of the user. It is possible to classify the priorities of the promotions according to the network status, .

In order to provide appropriate promotional services according to the user's network situation, the importance of each network can be set. The BLE is a network based on mLBS (mobile Location-Based Service) as in the store, And is categorized as the first important network for top-level services.

Next, WiFi is a network that can be responsible for inside or beyond the store, and is classified as a store or a network capable of promoting approximate merchandise.

Next, 3G / 4G is classified as a network based on its location via GPS, either as a user request or as a network for promoted promotions.

Then, finally, 2G is classified as a random or a large number of networks for one-way or two-way promotion as the network to use when the user's location can not be determined.

The seller terminal 400 is a terminal of a seller who sells products at a retail store such as a wholesale store or a department store, plans a promotion as an event for selling goods on-line by a service according to a preferred embodiment of the present invention, Or proceeded by the central server 300.

An arbitrary promotion may be, for example, a discount event for a specific commodity, and the promotional information may include information such as a target commodity, a discount price, a participant, and a participation period.

The seller terminal 400 receives user information from the central server 300, generates promotion information using the received user information, and transmits the generated promotion information to the central server 300 so that the promotion information can be registered in the central server 300 Receives the promotion participation result from the central server 300, receives the point accumulation status from the central server 300, receives the product purchase request by the predetermined amount or more from the central server 300, .

The user can participate in the promotion and purchase the arbitrary goods at a low price by the benefit of the promotion itself. Even if the user can not be selected as the promotion discount target, if the user applies for the promotion, certain points are continuously accumulated, The benefit of being able to receive a certain commodity at a discounted price from a specific seller is obtained.

The seller terminal 400 may be a smart phone, a tablet, a laptop, a desktop, etc., such as a 2G phone, a 3G phone / a 4G phone, and a 5G phone, Which enables the transmission and reception of information using an optimized network according to the type of the network.

Meanwhile, in the present invention, the user accesses the central server 300 after receiving the promotion information and sets the promotion to be performed in the central server 300. However, when the user directly communicates with the specific seller terminal 400 using the promotion information The seller terminal 400 may proceed with the promotion and provide the result of the promotion participation to the user.

Hereinafter, a network integrated promotion method according to a preferred embodiment of the present invention will be described in detail with reference to FIG.

13 is an overall flowchart of a network integrated promotion method according to a preferred embodiment of the present invention.

First, the central server 300 receives the promotion information from the seller terminal 400 and registers it in the system (S10).

Step S10 may include a step in which the central server 300 periodically or periodically receives user information from the user terminal 100 and transmits the user information to the seller terminal 400. [

Next, the central server 300 transmits promotion information suitable for the user to the user terminal 100 and receives a promotion information request from the user terminal 100 (S20).

Step S20 may include receiving the promotion information transmitted from the central server 300 to the seller terminal 400 based on the network for the specific promotion formed by the user terminal 100 with another user terminal .

In step S20, the central server 300 receives the user information by SMS or MMS when the user terminal 100 is a 2G phone, analyzes the received user location code by SMS or MMS, And transmitting the corresponding SMS or MMS type promotion information to the user terminal 100.

If the central server 300 confirms the promotion information through the Ad-hoc mode and the user terminal 100 is a 3G / 4G phone and the 3G / 4G data is activated, the central server 300 transmits the RMS, SMS or MMS And transmitting the promotion information to the user terminal 100 in the form of SMS or MMS if the 3G / 4G data is not activated.

In step S20, the central server 300 receives the user location search request from the user terminal 100 when the user terminal 100 confirms the promotion information using the 3G / 4G phone and WiFi, And transmitting the corresponding promotion information to the user terminal 100. [

In step S20, when the central server 300 confirms the promotion information through the Ad-hoc mode using the WiFi, the user terminal 100 transmits the data usage state through the 3G / 4G buddy AP And if so, acquiring the SSID information of the user terminal 100, confirming the user location through the SSID information, and providing the promotion information corresponding to the user location to the user terminal 100.

If the central server 300 confirms the promotion information without using the Ad-hoc mode while the user terminal 100 uses the WiFi, the central server 300 performs the promotion based on the AP location information accessed by the user terminal 100 And providing information to the user terminal 100.

Next, the central server 300 promotes a plurality of user terminals 100, transmits the promotion participation result to the user terminal 100, and transmits the promotion participation result to the seller terminal 400 (S30).

Next, the central server 300 accumulates points for the user terminal 100 receiving the promotion participation application and manages the point status (S40).

Next, the central server 300 receives the merchandise purchase request from the user terminal 100 by a predetermined amount or more, and transmits it to the seller terminal 400 (S50).

Finally, the central server 300 provides products, promotion information, promotion progress status, promotion participation results, and the like to the user terminal 100 through an application or a web page installed in the user terminal 100, (Step S60), and provides the user terminal 100 with search results of the specific product, the promotion information, the promotion progress status, and the promotion participation result.

In the present invention, a network integrated promotion system and method according to a case where a user terminal is a 2G phone, a 3G phone, or a 4G phone is described as a preferred embodiment, but it is apparent that the present invention is not limited thereto. That is, it enables service regardless of the type of terminal or mobile communication subscriber network.

Also, in the present invention, Beacon is exemplified as a medium for transmitting and receiving information in the Ad-hoc mode, but it is obvious that the present invention is not limited thereto.

While the present invention has been particularly shown and described with reference to preferred embodiments thereof, it will be understood by those skilled in the art that various changes in form and details may be made therein without departing from the spirit and scope of the invention as defined by the appended claims. It will be appreciated by those skilled in the art that numerous changes and modifications can be made without departing from the invention. Accordingly, all such modifications and variations are intended to be included within the scope of the present invention.

100: User terminal
200: Network
300: central server
310: User information management means
320: Promotion management means
400: Merchant terminal

Claims (21)

In a network integrated promotion system,
A user terminal 100 for transmitting user information to the central server 300 and receiving promotion information from the central server 300;
A network 200 for transmitting and receiving information between the user terminal 100 and the central server 300; And
And a central server (300) for receiving user information from the user terminal (100) and transmitting the registered promotion information to the user terminal (300). The method according to claim 1,
The network integrated promotion system comprises:
Further comprising a seller terminal (400) for generating promotion information and transmitting the promotion information to the central server (300) so that the promotion information can be registered in the central server,
Wherein the central server (300) is configured to receive promotion information from the seller terminal (400) and register the promotional information in the system. The method according to claim 1,
The central server (300)
And a function of receiving a promotion information request from the user terminal (100) and transmitting the promotion information suitable for the user to the user terminal (100). The method of claim 3,
The central server (300)
And a function of collecting points for the user terminal (100) that has received the promotion information and managing the point status of the user terminal (100). The method of claim 3,
The central server (300)
The user terminal 100 provides the goods, promotion information, promotion progress status, and promotion participation result to the user terminal 100 through an application or a web page installed in the user terminal 100, and provides specific products, promotion information, And providing the search result to the user terminal (100). The method according to claim 1,
The user terminal (100)
The promotion information is transmitted to the seller terminal 400 based on the network formed by forming a network for a specific promotion with another user terminal, receiving the promotion group participation acceptance from another user terminal, transmitting the promotion group participation proposal to another user terminal, The network-integrated promotion system comprising: The method according to claim 1,
The user terminal (100)
It is also possible to transmit the promotion information to the seller terminal 400 through the Ad-hoc mode using WiFi or to transmit the promotion information to the seller terminal 400 without using the Ad-hoc mode while using the WiFi, And transmits the promotion information to another user terminal (100) through a virtual beacon formed using the virtual beacon. The method according to claim 1,
The central server (300)
A function of receiving the user information by SMS or MMS, interpreting the user location code by the received SMS or MMS, and transmitting the SMS or MMS type promotion information corresponding to the user's location code to the user terminal 100 Wherein the network-integrated promotion system comprises: The method according to claim 1,
The central server (300)
When the user terminal 100 confirms the promotion information using the WiFi, the user terminal 100 receives the user location search request from the user terminal 100 and transmits the promotion information corresponding to the user location to the user terminal 100 Wherein the network-integrated promotion system comprises: The method according to claim 1,
The user terminal (100)
And transmitting the promotion information to another user terminal through a virtual beacon formed using the BLE of the user terminal (100). The method according to claim 1,
The central server (300)
When the user terminal 100 confirms the promotion information through the Ad-hoc mode using WiFi, if the user terminal 100 is connected to the data use state via the buddy AP, the SSID of the user terminal 100 And provides the promotion information corresponding to the user location to the user terminal (100) by confirming the location of the user through the information. The method according to claim 1,
The central server (300)
When the user terminal 100 confirms the promotion information without using the Ad-hoc mode using WiFi, the user terminal 100 transmits promotion information to the user terminal 100 based on the AP location information accessed by the user terminal 100 Wherein said network-based promotion system comprises: The method according to claim 1,
The user terminal (100)
Receives the promotion information through the Ad-hoc mode from the central server (300), and performs a virtual beacon function formed using the BLE. In a network integrated promotion method,
(A) The central server 300 receives the user information from the user terminal 100, transmits the registered promotion information to the user terminal 100, receives the promotion information request from the user terminal 100 And transmitting the promotional information suitable for the user to the user terminal (100) and the seller terminal (400). 15. The method of claim 14,
The step (A)
Further comprising the step of the central server (300) receiving the promotion information from the seller terminal (400) and registering the promotion information in the system. 16. The method of claim 15,
In the network integrated promotion method,
(B) managing the point status by accumulating points on the user terminal (100) receiving the promotion information, by the central server (300);
(C) receiving, from the user terminal (100), a product purchase request by a predetermined amount or more from the central server (300) and transmitting the received product purchase request to the seller terminal (400); And
(D) The central server 300 provides the product, promotion information, promotion progress status and promotion participation result to the user terminal 100 through an app or a web page installed in the user terminal 100, And providing the user terminal (100) with search results of the promotion information, the promotion progress status, and the promotion participation result. 15. The method of claim 14,
The step (A)
(A1) a step in which the central server 300 receives promotional information transmitted to the seller terminal 400 based on a specific promotional network formed by the user terminal 100 with another user terminal Wherein the network-integrated promotion method comprises: 15. The method of claim 14,
The step (A)
(A2) The central server 300 receives the user information by SMS or MMS, interprets the user location code by the received SMS or MMS, and transmits the SMS or MMS type promotion information corresponding to the user's location code To the user terminal (100). The network integrated promotion method according to claim 1, further comprising: 15. The method of claim 14,
The step (A)
(A3) When the central server 300 confirms the promotion information using the WiFi, the central server 300 receives a user location search request from the user terminal 100, And transmitting the information to the user terminal (100). 15. The method of claim 14,
The step (A)
(A4) When the central server 300 confirms the promotion information through the Ad-hoc mode using the WiFi, the user terminal 100 connects to the data use state through the buddy AP (SSID) information of the user terminal (100), identifying the user location through the SSID information, and providing the promotion information corresponding to the user location to the user terminal (100). Network integrated promotion method. 15. The method of claim 14,
The step (A)
(A5) When the central server 300 confirms the promotion information without using the Ad-hoc mode while the user terminal 100 uses WiFi, the central server 300 transmits the AP location information accessed by the user terminal 100 And providing promotional information to the user terminal (100).

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