KR20160080567A - System and method for providing advertisement push service in local area - Google Patents

Abstract

The present invention allows an individual of an advertiser or a store manager to easily author an advertisement content with respect to an advertisement, an event, and a promotion content, pushes the authored advertisement content only to a user terminal in a short- Provided is a system and method for providing an advertisement push in a close range that provides ad content.

Description

[0001] SYSTEM AND METHOD FOR PROVIDING PUBLIC AD PUSH IN SUBSEQUENT ZONES [0002] SYSTEM AND METHOD FOR ADVERTISING PUSH SERVICE IN LOCAL AREA [

The present invention relates to a system and a method for providing an advertisement push that can push an advertisement message to an unspecified number of users in a close range area.

Typically, online or offline advertising is performed by an advertiser or an ad specialist who wants to advertise their products, and they try to produce high quality ads to get the buyer's response. Therefore, an advertiser or an advertisement specialist commits an advertisement content to an advertisement maker while paying a high advertising cost.

Conventional advertisement contents produced in this manner are displayed on a specific web site or provided to a plurality of user terminals to expose advertisements to an unspecified number of users. In order to provide the advertisement contents to a user terminal, a registration operation for a user terminal must be performed in advance.

For example, the user can be provided with the advertisement after receiving the user registration through the service subscription, the purchasing history even once for the first time, or the user's approval for the advertisement provision.

However, since advertisers or service providers have to go through a pre-registration process of customer information, there are troublesome problems. In the case of a customer, Complaints are growing.

Related prior art documents include Korean Patent Laid-Open Publication No. 10-2006-0109843 (entitled " Online Advertising Method and System Using Personal Authoring Content ", published on May 14, 2008).

SUMMARY OF THE INVENTION The present invention has been made to solve the above-mentioned problems, and it is an object of the present invention to provide a method and apparatus for an advertiser or a store manager who can easily author an advertisement content, The present invention provides a system and method for providing an advertisement push in a local area where a user pushes only to a user terminal in a short range and provides the advertisement contents when necessary.

Another object of the present invention is to provide an authoring tool capable of authoring an advertisement content, so that an advertiser or a store manager can easily provide an advertisement content that is provided as a one-time event such as a time event, And to provide an advertisement authoring apparatus having the same.

To this end, the advertisement push providing system in the local area according to the embodiment of the present invention includes: a plurality of advertisement receiving terminals located in the near area and receiving and reproducing the advertisement contents; The method includes the steps of authoring an advertisement content based on an advertisement content input from an advertiser or a store manager using the advertisement authoring tool, temporarily reproducing the authored advertisement content in a preview form, To the advertisement receiving terminal of the advertisement creating device; And a wireless connection device for interfacing communication between the advertisement authoring device and the plurality of advertisement receiving terminals existing in the close range area.

According to another aspect of the present invention, there is provided a system for providing an advertisement pushing service in a near-field area, the system comprising: an advertisement authoring tool for receiving and managing the authored advertisement content from the advertisement authoring device for each advertiser or store manager, And an advertisement service providing server that can share the stored advertisement contents with other advertisers or other store managers.

In addition, the plurality of advertisement receiving terminals may include an advertisement screen for reproducing advertisement contents in the near-site area, and a plurality of customer terminals visiting the store.

Also, the advertisement authoring device may generate the authored advertisement content as a file for an advertisement application and transmit the created advertisement content file to the advertisement service providing server, It comes with apps.

Also, the wireless access device may be an access point using any one of Bluetooth, Bluetooth low energy (BLE), and WiFi.

The advertisement authoring device may provide the authored advertisement content to the advertiser or the store manager as a mobile phone, and when the mobile phone of the advertiser or the store manager is located in the near area, To the plurality of advertisement receiving terminals via the Internet.

In addition, the advertisement authoring apparatus selects a product, a character and a background object to be included in the advertisement, designates a state attribute including an operation attribute and an execution order of the operation attribute for each selected object, The advertisement authoring tool provides an advertisement authoring tool capable of giving an effect to perform a predefined action when it is input to a specific input of a user, and the advertisement authoring tool can drag and drop the objects, And dragging and dropping a desired operation method on an object on the screen.

According to another aspect of the present invention, there is provided a method of providing an advertisement push in a short range, the method comprising: authoring an advertisement content based on an advertisement content received from an advertiser or a store manager using the advertisement authoring tool; Temporarily reproducing the authored advertisement content in a preview form and receiving a push request from the advertiser or the store manager for the authored advertisement content; The advertisement authoring apparatus attempting to access a wireless access apparatus capable of short range communication; The advertisement authoring apparatus pushing the authored advertisement contents to a plurality of advertisement receiving terminals located in a short range region through the wireless access device; And reproducing the authored advertisement contents by the plurality of advertisement receiving terminals.

After the step of authoring the advertisement content, the advertisement authoring device generates the authored advertisement content as a file for an advertisement application and transmits the generated advertisement content file to an advertisement service providing server. And providing the advertisement application file together with the advertisement application when receiving the request for the advertisement application file generated by the advertisement service providing server.

The method may further include the step of authoring the advertisement content, wherein the advertisement authoring device provides the authored advertisement content to the other terminal of the advertiser or the store manager, and when the other terminal of the advertiser or the store manager is located in the near area, And the authored advertisement contents can be pushed to a plurality of advertisement receiving terminals through the wireless access device.

According to the present invention, an individual of an advertiser or a store manager can maximize advertisement effect by pushing an advertisement, an event, and an advertisement content to be promoted to a user terminal in a close range area. In addition, There is an advantage that contents can be received and utilized.

In addition, an individual of the advertiser or the store manager can author the advertisement contents directly, thereby reducing the cost of producing the advertisement. Particularly, there is an effect that an advertiser or a store manager can easily produce an advertisement content that is provided as a single event such as a time event and can provide the advertisement contents to a customer in real time.

BRIEF DESCRIPTION OF THE DRAWINGS FIG. 1 is a block diagram showing a system for providing an advertisement push in a close range according to an embodiment of the present invention; FIG.
2 is a detailed configuration diagram of an advertisement authoring apparatus applied to an advertisement push providing system according to an embodiment of the present invention;
Figure 3 is an example of a creative authoring tool according to an embodiment of the present invention.
FIG. 4 is an example of authoring advertisement contents using the advertisement authoring tool according to the embodiment of the present invention.
FIG. 5 illustrates an embodiment of applying an advertisement push delivery system according to an embodiment of the present invention in a store; FIG.
6 is a flowchart for explaining a method of providing an advertisement push in a short range according to an embodiment of the present invention;

It is noted that the technical terms used herein are used only to describe specific embodiments and are not intended to limit the invention. Also, the technical terms used herein should be interpreted in a sense that is generally understood by those skilled in the art to which the present invention belongs, unless otherwise defined in this specification, and it should be understood that an overly comprehensive It should not be construed as a meaning or an overly reduced meaning.

Also, the singular forms "as used herein include plural referents unless the context clearly dictates otherwise. In the present application, the term "comprising" or "comprising" or the like should not be construed as necessarily including the various elements or steps described in the specification, Or may be further comprised of additional components or steps.

Hereinafter, the present embodiment will be described in detail with reference to the accompanying drawings.

1 is a block diagram illustrating a system for providing an advertisement push in a short range according to an embodiment of the present invention.

Referring to FIG. 1, a system according to an embodiment of the present invention may include an advertisement authoring apparatus 100, an advertisement service providing server 200, and a plurality of advertisement receiving terminals 300.

The advertisement authoring apparatus 100 is provided with an advertisement authoring tool capable of authoring advertisement contents. Therefore, the advertisement authoring apparatus 100 authorizes the advertisement contents by receiving contents to be advertised from the advertiser or the store manager, and provides the authored advertisement contents to the advertisement service providing server 200 or the plurality of advertisement receiving terminals 300 .

At this time, the advertisement authoring apparatus 100 is located in a near area together with a plurality of advertisement receiving terminals 300. The advertisement authoring apparatus 100 accesses the communication network 400 or the wireless connection apparatus 410 and pushes the advertisement contents to a plurality of advertisement receiving terminals 300.

The communication network 400 may include various types of mobile communication networks such as 2G, 3G, 4G, WiBro, WiMax, and LTE, and wired and wireless Internet using a wireless LAN (WLAN).

The wireless access device 410 interfaces communication between the advertisement authoring apparatus 100 and a plurality of advertisement receiving terminals 300 existing in the near area. The wireless access device 410 may include an access point (AP) using any one of Wi-Fi, Bluetooth, and Zigbee capable of short-range communication. Recently, as the Bluetooth low energy (BLE) technology has developed, it can include a BLE access point using it.

Bluetooth Low Power (BLE) refers to the standard short-range communication technology that connects low-power devices and sensors to mobile devices such as smart phones as the fourth generation of Bluetooth (based on Bluetooth 4.0).

Conventional Bluetooth is a wireless technology standard for exchanging data and voice at close range. The technology is widely used to transmit data, audio and video between devices such as smart phones, laptops, PC peripherals, and earphones. However, this typical Bluetooth consumes high currents, making it unsuitable for battery-powered applications that perform long hours of operation without battery replacement or charging.

Bluetooth low-power technology works in the same spectrum as existing Bluetooth technology, but it can support stable data transmission up to 100m compared to conventional Bluetooth, effectively improving pairing and communication interference. In particular, Bluetooth low-power technology does not require a constant connection for data sharing unlike conventional Bluetooth. Only when entering within the effective range, the beacon signal is detected and the information is transmitted. Above all, unnecessary power consumption can be reduced.

In this embodiment, it is possible to provide a service for easily pushing the advertisement contents to the terminals located in the near area through the wireless connection device using the Bluetooth low power (BLE) technology.

The plurality of advertisement receiving terminals 300 reproduce the advertisement contents received from the advertisement authoring apparatus 100 on the screen. The advertisement receiving terminal 300 may include an advertisement screen, a customer terminal, and the like.

The plurality of advertisement receiving terminals 300 can reproduce the received advertisement contents through an associated advertisement application when the advertisement contents are reproduced on the screen. In this case, the plurality of advertisement receiving terminals 300 may download the advertisement application from the advertisement service providing server 200 or the application store in advance. When the installed advertisement application is executed, each of the advertisement receiving terminals 300 operates as a reproducing device of the advertisement contents and can play the authored advertisement contents through the advertisement authoring apparatus 100.

For example, the advertisement authoring apparatus 100 located in the random store A may push the advertisement contents directly to the advertisement screen located in the store A, or to the customer terminal visiting the store through the wireless access device 410 . Accordingly, there is an advantage that an advertiser or a store manager can easily perform an advertisement while simultaneously authoring contents to be advertised for a short time such as a time event.

The advertisement service providing server 200 provides an advertisement authoring tool and receives and manages the authored advertisement contents from the advertisement authoring apparatus 100 for each advertiser or store manager.

Also, the advertisement service providing server 200 may provide the authored advertisement contents to be shared with other advertisers or other store managers. In this case, the advertisement service providing server 200 is allowed to approve (permit) the shared service in advance from the author of the authored advertisement contents.

In addition, the advertisement service providing server 200 receives and manages the advertisement application file from the advertisement authoring apparatus 100, and provides the advertisement application file with the related advertisement application when receiving the request for the advertisement application file. Accordingly, the reproduction of the file for the advertisement app is performed through the related advertisement app.

At this time, although the advertisement service providing server 200 can directly provide the advertisement application, the advertisement service providing server 200 provides the access information (url address) to the web page or the app store in which the advertisement application is stored, .

2 is a detailed configuration diagram of an advertisement authoring apparatus applied to an advertisement push providing system according to an embodiment of the present invention.

The advertisement authoring apparatus 100 according to an embodiment of the present invention includes an advertisement authoring unit 110, a preview executing unit 120, an advertisement app generating unit 130, a transmitting unit 140, a wireless connection setting unit 150, And a storage unit 160.

The advertisement authoring unit 110 author the advertisement content using the advertisement authoring tool shown in FIG. Upon authoring, the advertisement request information may be received from the advertiser or the store manager, and the advertisement content may be authored based on the received advertisement request information. The advertisement request information may include a text phrase, an image, a moving picture, and the like that contain contents to be advertised.

The advertisement authoring tool provides a user interface similar to the contents producing tool such as PowerPoint, Photoshop, and Flash, so that the user can easily and easily operate the computer even if the user does not handle the computer well. In particular, it supports pages and layers, and various screens can be configured. Various effects such as animation can be dragged and dropped on each page or layer, and simple operations such as touch & drag It is easy to manufacture.

For example, referring to FIG. 4, when an author selects and uploads an object such as a product (product), a character or a background to be included in the advertisement content, an action to be executed when the uploaded object is triggered can be designated. A trigger is an operation that is performed automatically when a predetermined condition is satisfied or an operation is performed. Examples of actions include, but are not limited to, jump, move, disappear, flicker, fly, jump, diminish, swell, walk, walk, drop and drop. Therefore, it is possible to arrange the object on the screen by dragging and dropping the object to the desired position by the author, and by dragging and dropping the desired operation method to the object on the screen, You can add actions to be performed by the object. The object may be an object provided through the ad authoring tool, or it may be an object that the author has imported.

The added operation is triggered in response to the user's input. When a plurality of operations are executed, the execution order can be specified using the status box tool AS1, AS2, and the like. This is called state information and the state information can be triggered by an internal timer. For example, a status attribute may be assigned to each action attribute such that the action attribute whose state attribute is 1 is executed first, the action attribute whose state attribute is 2 is executed second, and so on. This status attribute can be automatically generated according to the position where the operation attribute is assigned to each object, and the status box tool AS1, AS2, etc. are automatically generated on the screen.

Accordingly, the advertisement authoring unit 110 according to an embodiment of the present invention continuously performs predefined actions for each object according to the user's input, such as loading the advertisement content or selecting or focusing a specific object, It is possible to provide not only the advertisement effect but also the interaction advertisement contents adaptively responding to the input of the user.

The preview execution unit 120 can preview the advertisement contents through the advertisement authoring unit 110 before storing and generating the advertisement contents.

The advertisement application generating unit 130 may convert the advertisement contents authored through the advertisement authoring unit 110 into a file for advertisement application. The generated ad app file can only be played through the relevant advertising application. In this case, the advertisement application generating unit 130 provides the generated advertisement application file to the advertisement service providing server and pushes the generated advertisement application file to a plurality of advertisement receiving terminals, so that the related advertisement application is provided in connection with the advertisement service providing server.

When the pushing request for the advertisement content is input from the advertiser or the store manager, the transmission unit 140 transmits the authored advertisement content through the preview execution unit 120 or the advertisement application file generated through the advertisement application generation unit 130 To a plurality of advertisement receiving terminals. In addition, the preview execution unit 120 can transmit the authored advertisement contents or the advertisement application file generated through the advertisement application generation unit 130 to the advertisement service providing server.

When pushing to a plurality of advertisement reception terminals, the transmission unit 140 can attempt connection to the wireless connection apparatus capable of short-distance communication through the wireless connection setup unit 150. [

At this time, the wireless connection setting unit 150 performs a process of initially connecting to the wireless access device, and maintains the connection after the setting. If the user leaves the area and then re-enters the area, or if the connection is canceled due to necessity and the user tries again, automatic connection can be made by the initial connection.

The storage unit 160 stores not only the advertisement contents authored through the advertisement authoring unit 110 but also the advertisement request information inputted from the advertiser or the store manager with respect to the advertisement contents. The storage unit 160 may store screen configuration information, environment setting information, object information, and operation information of the advertisement authoring tool. In this case, the advertisement authoring unit 110 may call the information related to the advertisement authoring tool stored in the storage unit 160 and use it for authoring.

Therefore, the advertisement authoring apparatus 100 configured as described above can reduce the cost required for the advertisement production because the advertiser or the store manager can directly author the advertisement content when the advertiser or the store manager is the individual. In addition, by using the advertisement authoring tool of the present invention, it is possible to maximize the interest of the user and the advertisement effect by authoring the interactive advertisement contents to perform the predefined action according to the user's input. In addition, an advertiser or a store manager can easily produce advertisement contents that are provided as a single event such as a time event, and can provide the advertisement contents to the customers located in the near area in real time.

For example, FIG. 5 illustrates an embodiment of providing advertisement contents to customer terminals located in the store 40, which is a local area.

The administrator terminal 41 may be a commercial authoring device. Or a mobile terminal that has received ad content from the ad authoring device.

The administrator terminal 41 pushes the advertisement content to a plurality of customer terminals 43 or advertisement screens 44 located in the same store 40 via the access point 42 in the store 40 . Here, the administrator terminal 41 can push all the terminals connected to the access point 42 regardless of the types thereof.

For example, if a customer wants to advertise 'Cake or a waffle 50% discount to a customer who bought a drink' from 3 to 4 o'clock in the coffee shop, the advertisement contents inserted in the advertisement can be reproduced on the advertisement screen of the coffee shop, To all of the customer terminals.

These advertising services can also be implemented in classrooms such as schools and academies. For example, an advertisement related to learning can be provided to a student screen on the advertisement screen or a customer in a specific classroom, thereby providing an advertisement targeting the student. In particular, the interactive advertising content of the present invention may be more interesting to the student.

Hereinafter, a method of pushing an advertisement to an unspecified number of users in a near region using the advertisement authoring apparatus and system will be described in detail with reference to FIG.

First, in step S1, the advertisement authoring apparatus 100 receives the advertisement request information from the advertiser or the store manager, and writes the advertisement content using the established advertisement authoring tool.

The advertisement request information includes a text phrase, an image, a moving picture, and the like that include contents to be advertised. The advertisement request information can use the data stored in the advertisement authoring apparatus 100, or the advertiser or the store manager can directly take and use the data.

The authoring method can be performed using the advertisement authoring tool described above with reference to FIGS. 3 and 4. Once the author selects an object such as a product (product), a character or a background to be included in the advertisement, And a state property to specify a predefined action (e.g., jump, move, disappear, flicker, fly, jump, shrink, swell, dumb walk, appear, drop, etc.) ) Is basically performed. In this way, pages and layers are additionally configured to author various ad screens.

In the next steps S2 and S3, the advertisement authoring apparatus 100 completes authoring of the advertisement content and temporarily stores it in the storage section.

In the next step S4, the advertisement authoring apparatus 100 can generate the advertisement application file for the advertisement content that has completed the authoring. This can be selectively performed to manage and provide advertising content through the application.

If the advertisement application file is generated in the above process, the advertisement authoring apparatus 100 transmits the advertisement application file to the advertisement service providing server 200 in step S5.

In step S6, the advertisement service providing server 200 stores and manages the advertisement application file for each advertiser or store manager. Accordingly, when a request for the advertisement application file is received from the advertisement authoring apparatus 100 or the advertisement receiving terminal 300, the advertisement service providing server 200 transmits the advertisement to the advertisement authoring apparatus 100 or the advertisement receiving terminal 300 You can provide an advertising app with files for apps. Therefore, a file for an advertisement app can be linked to be reproduced through an associated advertisement app.

At this time, the advertisement service providing server 200 can directly provide the advertisement application, or can provide the access information (url address) in which the advertisement application is stored, thereby guiding the access to the access information. Also, the advertisement service providing server 200 may be provided through an online application store.

On the other hand, in step S7, the advertisement authoring apparatus 100 can execute a preview function on the temporarily stored advertisement contents without going through a series of steps S4 to S6 for creating and processing a file for advertisement application. The preview function provides an opportunity for the advertiser or the store manager to directly check the completed advertisement contents.

On the other hand, in step S7, the advertisement authoring apparatus 100 may provide the advertisement contents checked by the advertisement application file or the preview function according to the request of the advertiser or the store manager to the other terminals. Here, the other terminal may be a file for advertisement application other than the advertisement authoring apparatus 100 such as a smart phone, a tablet, a TV, or a terminal capable of reproducing the advertisement contents confirmed through the preview function. In this case as well, the advertisement authoring apparatus 100 can provide it to the other terminal through the wireless access device, or can provide it using the mobile communication network, the wired / wireless Internet network, the home network, or the like.

In the next step S8, the advertisement authoring apparatus 100 receives a push request from the advertiser or the store manager for the authored advertisement content. Or receive push requests from other terminals. In this case, the other terminal may perform the following process in place of the advertisement authoring apparatus 100 instead.

That is, in step S9, the advertisement authoring apparatus 100 tries to access the wireless access device.

If the wireless connection is successful, the advertisement authoring apparatus 100 may push the advertisement content or the advertisement application file to a plurality of advertisement receiving terminals 300 located in the valid local area in the next step S10.

Then, in steps S11 and S12, the advertisement receiving terminal 300 receives the advertisement content or the advertisement application file and displays or reproduces the advertisement content on the screen.

The foregoing description is merely illustrative of the present invention, and various modifications may be made by those skilled in the art without departing from the spirit of the present invention. Accordingly, the embodiments disclosed in the specification of the present invention are not intended to limit the present invention. The scope of the present invention should be construed according to the following claims, and all the techniques within the scope of equivalents should be construed as being included in the scope of the present invention.

100: Advertisement authoring apparatus 200: Advertisement service providing server
300: Advertisement receiving terminal 400:
410: wireless connection device (AP) 110:
120: preview execution unit 130: advertisement application generation unit
140: Transmitting unit 150: Wireless connection setting unit
160:

Claims (10)

A plurality of advertisement receiving terminals located in a near area and receiving and reproducing advertisement contents;
The method includes the steps of authoring an advertisement content based on an advertisement content input from an advertiser or a store manager using the advertisement authoring tool, temporarily reproducing the authored advertisement content in a preview form, To the advertisement receiving terminal of the advertisement creating device; And
And a wireless connection device for interfacing communication between the advertisement authoring device and the plurality of advertisement receiving terminals existing in the short-
Wherein the advertisement push delivery system comprises:
The method according to claim 1,
The advertisement authoring tool may further include an advertisement service providing server that receives the authored advertisement content from the advertisement authoring device and stores and manages the advertisement content by an advertiser or a store manager and can share the stored advertisement content with another advertiser or another store manager
Further comprising: means for determining whether the advertisement is to be delivered to the user terminal.
The method according to claim 1,
The plurality of advertisement receiving terminals
An advertisement screen for reproducing advertisement contents in the near-site area, and a plurality of customer terminals visiting the store.
The method according to claim 1,
The advertisement authoring apparatus comprises:
The authored advertisement content is generated as a file for an advertisement application and transmitted to the advertisement service providing server,
Wherein the advertisement service providing server provides the generated advertisement application file together with the advertisement application to play the generated advertisement application file through the advertisement application.
The method according to claim 1,
The wireless connection device
Wherein the access point is an access point using any one of Bluetooth, Bluetooth Low Energy (BLE), and WiFi.
The method according to claim 1,
The advertisement authoring device
Providing the authored advertisement contents to another terminal of the advertiser or the store manager,
Wherein the authored advertisement content can be pushed to a plurality of advertisement receiving terminals through the wireless access device when the other terminal of the advertiser or the store manager is located in the near area.
The method according to claim 1,
The advertisement authoring apparatus comprises:
A user selects a product, a character to be included in the advertisement, and an object related to the background, designates a state attribute including an operation attribute and an execution order of the operation attribute for each selected object, Provides a creative authoring tool that can give effects to perform defined actions,
The advertisement authoring tool may include a user who can drag and drop each of the objects on the screen in a dragging and dropping manner and add the desired action method to the objects on the screen by dragging and dropping, Wherein the advertisement providing unit provides an interface to the advertisement providing unit.
Authoring the advertisement content based on the advertisement content received from the advertiser or the store manager using the advertisement authoring tool by the advertisement authoring device;
Temporarily reproducing the authored advertisement content in a preview form and receiving a push request from the advertiser or the store manager for the authored advertisement content;
The advertisement authoring apparatus attempting to access a wireless access apparatus capable of short range communication;
The advertisement authoring apparatus pushing the authored advertisement contents to a plurality of advertisement receiving terminals located in a short range region through the wireless access device; And
Wherein the plurality of advertisement receiving terminals reproduce the authored advertisement contents
The method comprising the steps of:

9. The method of claim 8,
After authoring the ad content,
The advertisement authoring device generating the authored advertisement content as a file for an advertisement application and transmitting the created advertisement content to an advertisement service providing server; And
When the advertisement service providing server receives the request for the created advertisement application file, providing the advertisement application file together with the advertisement application
The method comprising the steps of: receiving an advertisement push request from a user;
9. The method of claim 8,
After authoring the ad content,
Wherein the advertisement authoring device provides the authored advertisement content to the other terminal of the advertiser or the store manager,
Wherein the authored advertisement contents can be pushed to a plurality of advertisement receiving terminals through the wireless connection device when the advertiser or the other terminal of the store manager is located in the near area.

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