KR20150056692A - Image service system using functional film and image service method using the same - Google Patents

Abstract

The present invention relates to a building, structure. A functional film is attached to a transparent window provided on a transportation means, etc. to provide an advertisement exposure space, and when advertisers provide image data for promoting a product, a video service using a functional film that outputs an advertisement for the product through a functional film System. And a beam projector installed in the transparent window for displaying the advertisement image on at least one of the both sides of the screen and the advertisement film installed in the space separated from the transparent window to output the advertisement image toward the functional film, And a management server connected to the beam projector through a communication network and transmitting the image data including the advertisement image to the beam projector. According to the present invention, a transparent window provided on a high building or a bus or a screen guide of a subway station can be utilized as a billboard, so that a sufficient advertisement exposure space can be secured.

Description

TECHNICAL FIELD [0001] The present invention relates to a video service system and a video service method using a functional film,

The present invention relates to a video service system and a video service method using a functional film. More specifically, the present invention relates to a video service system and a video service method using a functional film, in which a functional film is attached to a transparent window provided in a building, a structure, a bus, a taxi subway, And more particularly, to a video service system and a video service method using a functional film that provides video data for promoting a product and outputs an advertisement for the product through a functional film.

Advertising is one form of marketing communication in which an advertiser advertises a particular product, idea, or service using a mass media for a fee. These advertisements typically contain information that informs consumers about products, ideas, and services or encourages them to purchase. For example, in a product advertisement of an electronic product or an automobile, the product is an advertisement content, and in a political advertisement, a candidate, a political party's policy, or an opinion is an advertisement content. As such, every ad has a message that it wants to inform consumers.

In addition, advertisements may be exposed to consumers using mass media such as newspapers, magazines, TVs, and radios, or they may be exposed to consumers using large billboards outdoors. At this time, the billboard is mainly installed in a busy street, a public place, a subway station, a train station, etc., and widely informs its products, services and ideas.

However, since the billboards installed offline are limited in the place of installation, the fee for use is high, and most people are often overlooked without carefully observing them carefully. Therefore, most people do not remember for a long time in the case of ads that are not directly related to themselves, such as advertisements for products they want to purchase.

Accordingly, in order to improve the exposure effect of the advertisement, there is a need to secure enough space for providing the video advertisement and exposing the advertisement at low cost, rather than exposing the still image.

Korean Patent Laid-Open No. 10-2010-0012577 (published Feb. 28, 2010) Korean Patent No. 10-1089374 (Announcement of Dec. 2, 2011) Korean Patent Publication No. 10-2004-0084324 (published October 10, 2004)

Accordingly, it is a first object of the present invention to provide a variety of outdoor advertising exposure spaces by using a transparent window or a screen door of a transportation means such as a building, various structures or buses as a billboard, A transparent window or a screen door is made transparent or translucent to provide the original function and a video service system using a functional film that provides advertisements suitable for time and location.

A second object of the present invention is to provide a video service method using the above-described video service system.

According to an aspect of the present invention, there is provided a display device comprising: a functional film installed on a transparent window to display an advertisement image on at least one of both surfaces; And a management server for transmitting image data including the advertisement image to the functional film.

In order to achieve the second object of the present invention, according to an embodiment of the present invention, the management server analyzes the installation position of the functional film connected to the communication network, Extracting the included image data from the built-in image data DB and transmitting the extracted image data to the functional film; And displaying the advertisement image on the at least one side of the transparent window attached to the transparent window by receiving the image data from the management server connected to the functional film through the communication network, ≪ / RTI >

According to another aspect of the present invention, there is provided a method of analyzing a position of a beam projector connected to a communication network by a management server, Extracting data from the built-in image data DB and transmitting the extracted data to the corresponding beam projector; and receiving the image data from the management server connected to the communication network by the beam projector and attaching the advertisement image included in the image data to the transparent window To a functional film to be displayed on at least one of both sides of the transparent window.

According to another aspect of the present invention, there is provided a method of analyzing a location of a user terminal connected to a management server through a communication network, A main video data transmission step of extracting main video data from a built-in video data DB and transmitting the extracted main video data to a corresponding user terminal; A main image data storing step of receiving main image data from a management server connected to the user terminal through a communication network and storing the main image data in a built-in memory; And applying power to the functional film attached to the transparent window at a position spaced apart from the exposure time of the main advertisement set by the user terminal, extracting the advertisement image included in the main image data from the memory, And a main advertisement image output step of illuminating the main advertisement image.

According to another aspect of the present invention, there is provided a method of analyzing a location of a user terminal connected to a management server through a communication network, A main image data transmission step of extracting main image data from the built-in image data DB and transmitting the extracted main image data to the corresponding user terminal, a main image data transmission step of receiving main image data from a management server connected to the communication network, The user terminal is powered off the functional film attached to the transparent window at a position spaced apart from the exposure time of the set main advertisement, extracts the advertisement image included in the main image data from the memory, The main advertising image that illuminates the advertising video on the functional film through Output stage, provides the image service comprises a transparent functional film comprising: the user terminal is supplying power to the functional film attached to the transparent window of the spaced locations to set advertising-off time.

The present invention can be utilized as a billboard, such as a building having a high population density or a soundproof wall of a road, or a transparent window provided in a transportation means such as a bus, a taxi or a subway or a subway door or a screen guide of a subway station, A sufficient space can be secured.

In addition, since the present invention can easily attach and detach an expensive functional film to a transparent window, the functional film can be recycled at another place.

In addition, the present invention can maximize advertisement effects by providing not only nationwide advertisements but also local advertisements corresponding to areas where the functional film is installed to advertisement holders such as pedestrians.

In addition, the present invention can provide transparency of a transparent window of a building in which a functional film is installed, so that a resident of the building can control the function of the private function and transparent window.

Further, the present invention allows an advertiser to select an output position and an output time of an advertisement through the Internet, thereby making it easier for an advertiser to access and simplifying an advertisement sales process.

1 is a block diagram illustrating a video service system according to an embodiment of the present invention.
2 is a block diagram illustrating a video service system according to another embodiment of the present invention.
3 is a flowchart illustrating a video service method according to an exemplary embodiment of the present invention.
4 is a flowchart for explaining a video service method according to another embodiment of the present invention.

Hereinafter, a video service system and a video service method using a functional film according to preferred embodiments of the present invention (hereinafter referred to as a video service system and a video service method) will be described in detail with reference to the accompanying drawings.

1 is a block diagram illustrating a video service system according to an embodiment of the present invention.

1, a video service system according to the present invention includes a functional film 10 attached to a transparent window, an advertisement, a variety of TV images, and the like through a wired / wireless connection or a wired / wireless communication network And a management server 20 for transmitting image data extracted from a video data DB including an image to the outside.

Here, the functional film may be a transparent display that displays an image by itself in association with a power source, and the transparent display may be an LCD, an OLED, an AMOLED, or an electronic ink liquid crystal. The transparent display is transparent in a state in which the image is not displayed, plays the same role as a general window, and has a characteristic that when the power is applied and the image data is transmitted, the corresponding image is displayed.

In addition, the functional film may be a translucent film or an opaque film or a transparent / opaque conversion film which is connected to an external power source and converts the transparent window into a transparent state when power is applied thereto. Since the functional film of this kind can not display an image itself, the functional film further includes a beam projector 30 that receives the image data through a communication network and illuminates an advertisement image of the image data with the functional film 10 .

Hereinafter, each component will be described in more detail with reference to the drawings.

Referring to FIG. 1, a video service system according to the present invention includes a functional film 10.

The functional film 10 is a film that is displayed on at least one of both sides of the advertisement image, and is attached to a transparent window capable of providing a large screen.

As the functional film 10, a transparent display or a transparent / opaque conversion film, a semi-transparent film or an opaque film may be used as described above.

The transparent display does not require a separate projector and can display images or images on its own. For example, the transparent display may be an LCD, an OLED, an AMOLED, an electronic ink liquid crystal, or the like, and may be applied to a curved billboard by adopting a flexible screen.

Here, the transparent / opaque conversion film refers to a film that is instantly changed from an opaque state to a transparent state by applying power. In addition, the transparent / opaque conversion film is connected to an external power source to provide a function of converting a transparent transparent window into opaque state while the power is off, and maintaining transparency of the transparent transparent window when power is applied.

As described above, the transparent / opaque conversion film can freely produce transparency of a transparent transparent window according to a change in voltage, and has the advantage of being able to freely produce a size and a shape. This transparent / opaque conversion film has a structure in which a mixture of a liquid crystal and a polymer is disposed between two conductive films. At this time, an ITO (Indium Tin Oxide) film may be used as the conductive film.

Particularly, when the voltage is not applied, the rod-like liquid crystal molecules align along the inner wall of the liquid crystal capsule. In this state, the light incident on the transparent / opaque conversion film is refracted from the surface or inside of the liquid crystal capsule due to the difference between the refractive index of the polymer and the liquid crystal and the birefringence of the liquid crystal. As a result, the light does not go straight and it becomes scattered and opaque or translucent.

On the contrary, in the state where the voltage is applied, the rod-like molecules are arranged in the direction perpendicular to the electrode (conductive film) because of the property of being parallel to the direction of applying the voltage. When the refractive index coincides with the refractive index of the polymer in the arrayed state, the light is not scattered and goes straight, as a result that the interface of the liquid crystal capsules is not present, and as a result, the functional film 10 appears transparent.

On the other hand, in contrast to the case where the opaque film is formed in one direction, the translucent film forms images in both directions. At this time, the higher the transparency of the semitransparent film, the more the image that is formed on the semitransparent film is not visible, and the lower the transparency, the better the image is formed on the semitransparent film. And the image that is formed on the translucent film is recognized smoothly at night than at night.

These translucent films include opaque white film in addition to ordinary translucent film, gray film containing a small amount of black beads, and dark gray film containing a large amount of black beads. At this time, the sharpness is excellent in the order of dark gray film, gray film and white film.

The degree to which the image is projected in both directions is 20% in the direction of the projector and 80% in the opposite direction, but it is generally adjustable to 50:50 or 80:20. This depends on the concentration of beads such as silica (Slilica) and PMMA as various organic and inorganic powders in the inside and outside of the PET film.

In addition, the above-mentioned transparent window may be installed in a room by attaching the functional film to a transparent material such as a plate glass or an acryl plate, or may be installed outside. For example, it includes transparent windows of structures such as buildings and soundproof walls of roads, transparent windows provided in transportation means such as buses, taxis and subways, and transparent windows of facilities such as subway doors and screen guides of subway stations.

The transparent window may be made of glass, polycarbonate (e.g., lexane resin), acrylic resin, or the like. However, when used for a curved surface structure, it is preferable to use a transparent synthetic resin such as polycarbonate or acrylic resin.

If necessary, the functional film 10 according to the present invention may be provided with a conductive film having a performance of heat shielding and ultraviolet ray shielding instead of the conventional ITO film so as to impart a heat insulating function to a transparent window.

In addition, the functional film 10 according to the present invention may be mounted on the transparent window according to a user's choice, or may be mounted as a removable module so that the functional film 10 can be detached and attached. As the detachable module, any structure can be used as long as the functional film 10 can be selectively detached and attached to the transparent window. For example, a double-sided tape or a suction plate can be used. Furthermore, it is preferable to use the functional film so that it can be folded and rolled into a roll-screen form in order to increase convenience in use, storage and construction. In order to prevent discoloration due to light and to increase the heat insulation effect, such a functional film can use known techniques for blocking ultraviolet rays or infrared rays.

Meanwhile, as the functional film 10, a semitransparent window or translucent sheet may be attached or a semitransparent sheet may be attached / detached. In the present invention, a transparent window provided with the semitransparent sheet may be used. As such a translucent sheet, a rear screen film, a projection film, or the like can be used.

Referring to FIG. 1, a video service system according to the present invention includes a translucent film or an opaque film as the functional film, or a transparent / opaque conversion film that is connected to an external power source and converts the transparent window into a transparent state, And a beam projector 30 when used.

The beam projector 30 is installed in a space separated from the transparent window to which the functional film 10 is attached and is connected to the management server 20 through a communication network and is included in the image data provided from the management server 20 And outputs the image of the advertisement image to the surface of the functional film 10 by outputting the advertisement image toward the translucent functional film 10.

At this time, the beam projector 30 is installed in a building, a structure, a transportation means, and the like equipped with a transparent window.

As such a beam projector 30, any beam projector connected to a communication network and equipped with a communication function for receiving image data may be used. The communication network may be the Internet or an intranet. If you are using the Internet, you can configure the system or method to use the entire region where you can connect to the Internet. Alternatively, you can use the intranet network to configure this system or method to use a specific building, region, or group It is possible.

Referring to FIG. 1, a video service system according to the present invention includes a management server 20.

The management server 20 may be connected in a general manner using the Internet, or in a form of a general server that is limited to a specific space or group through an intranet, but also may be connected to the management server 20 through a physical wired connection or a wireless connection means such as Bluetooth It covers all connected forms. In this case, the wired / wireless connection includes a form in which a USB type storage, a flash memory, an HDD, and an SSD are directly connected to the functional film or a projector described later through a connector or a cable. In this case, No environment is required.

In this case, when the functional film is attached to a transparent plate such as an acrylic plate and the storage medium is connected, the mobility is secured and the application range of the system according to the present embodiment is widened and a separate external server It is easy to configure the system that does not need the system. For example, the present invention can be easily installed by hanging on a ceiling of a moving walk or an escalator without a separate network connection, and an interactive effect is also possible because an interactive advertisement is possible.

The management server 20 is connected to one or more functional films or a beam projector 30 through a communication network to provide image data including the advertisement image periodically or selectively to each functional film or the beam projector 30, To this end, a video data DB storing various video data is built in.

If necessary, the management server 20 may convert the image data corresponding to the positions where the functional films or the beam projector 30 are installed so as to provide customized image data to the functional films or the beam projector 30, And transmits it to the functional film or the beam projector 30.

For example, when each functional film or the beam projector 30 uses a fixed IP address, the management server 20 classifies and stores the IP address of each object by region, and classifies the image data stored in the image data DB into regions And transmits the image data for each region to the functional film or the beam projector 30 located in the corresponding region.

In this manner, the management server 20 provides advertising images promoting large-sized industrial products and the like to the functional films or the beam projector 30 installed in all areas, while providing advertisements promoting shops located in specific areas such as coffee shops and restaurants And to provide the image to the functional film or the beam projector 30 installed in the area.

In a specific aspect, the management server 20 according to the present invention comprises communication means for communicating with the outside, information storing means for storing the uploaded image data, a host portion for controlling the overall operation of the system, And a network connection for connecting to the communication network. If necessary, the management server 20 may further include input means for an administrator interface.

The input means is provided so that the manager of the management server 20 directly uploads the image data to the management server 20 without being communicated through the communication means. The input means can be connected to the information storage means so as to store the uploaded image data. Here, any input means may be used, but it is preferable to use input means commonly used in the art, and CD-ROM, USB, etc. are preferably used in particular.

The host unit is connected to communication means and information storage means, and includes a processor for controlling the means and a program for controlling the processor.

Here, when there is a request for transmission of image data from the input means, the processor analyzes the installation position of the functional film connected to the communication network or the position of the beam projectors 30 and determines the position of each functional film or the beam projector 30 Extracts the image data corresponding to the position from the built-in image data DB, and transmits the extracted image data to the functional film or the beam projector 30.

The host unit also receives member information such as name, resident registration number, sex, age, address, e-mail address, wireless terminal number, ID, password, etc. from the advertiser terminal 50 Receive it, authenticate it, grant an ID and a password, and then store the related member information in the information storage unit.

In addition, the host unit stores the image data transmitted from the advertiser terminal 50 through the communication unit in the information storage unit. When the corresponding image data is updated from the advertiser terminal 50, the host unit updates the image data stored in the information storage unit with the updated image data.

The information storage means constituting the management server 20 according to the present invention includes a plurality of databases DB and preferably includes a beam projector DB for storing position information of each functional film or the beam projector 30, And a video data DB for storing video data to be provided to the functional film or the beam projector 30. If necessary, the information storage means may further include an advertiser management DB in which information of the advertiser terminal 50 uploading the image data is stored.

Such an advertiser management DB may include information on the advertiser ID and password, the information of the advertiser's personal information, the amount of advertisement to be paid from the advertiser as the advertisement price of the advertisement image, and the like.

2 is a block diagram illustrating a video service system according to another embodiment of the present invention.

Referring to FIG. 2, the video service system according to the present invention may further include a user terminal 40.

The user terminal 40 is installed between the management server 20 and the functional film or the beam projector 30 in order to use the functional film or the beam projector 30 having no communication function. 20, and receives the image data transmitted from the management server 20, and provides the advertisement image included in the image data to the functional film or the beam projector 30. In other words, the user terminal 40 controls the advertisement image provided from the management server 20 to be output by the functional film or the beam projector 30. [

In addition, the user terminal 40 controls the on / off state of the power source provided to the functional film 10 between the external power source such as commercial power source and the functional film 10.

When a transparent display is used as the functional film, the transparent display is powered to display images or images on its own.

In another embodiment, the user terminal 40 may be provided with a switch for controlling the transparency of the functional film 10 by receiving a power control signal from the outside. At this time, the switch may be configured as an ON button and an OFF button.

Specifically, the user terminal 40 cuts off the power applied to the functional film 10 so that the advertisement image can be output at the self-set advertisement exposure time, but the transparent window with the functional film 10 is transparently converted The power can be applied to the functional film 10 through the ON button of the switch.

On the contrary, the user terminal 40 applies power to the functional film 10 so that the functional film 10 can be kept in a transparent state during the self-set advertisement blocking time. However, when the private function or the heat insulation function is used The power applied to the functional film 10 can be cut off through the off button of the switch.

Such a user terminal 40 may be a PDA, a smart phone, a smart pad (tablet PC), a notebook computer, a desktop computer, or a communication device that can receive image data transmitted from the management server 20 and provide the image data to the beam projector 30. [ A terminal or the like may be used.

Referring to FIG. 2, the online video service system according to the present invention may further include an advertiser terminal 50.

The advertiser terminal 50 is connected to the management server 20 via a communication network and provides image data for a product or a service industry to the management server 20.

The advertiser terminal 50 can directly produce the functional film or the advertisement image output to the beam projector 30 by using the advertisement image production program installed in the management server 20. [ More specifically, the advertisement image production program provides a function of allowing the advertiser terminal 50 to select an output advertisement image by providing an advertisement basic production tool to the advertiser terminal 50 connected to the management server 20.

The advertiser terminal 50 can access the management server 20 and set the position and number of the functional film or the beam projector 30 that exposes the advertisement image and the advertisement output time.

The advertiser terminal 50 means a means capable of connecting to an operator server through a wireless communication network including a plurality of base stations, a base station controller, a mobile communication exchange and a WAP gateway, and a wired communication network such as the Internet. Specifically, the advertiser terminal 50 may be a PDA, an IMT-2000, a smart phone, a smart pad (tablet PC), a notebook computer, a desktop computer, a mobile communication terminal, or the like.

The embodiment may further include a content supply server for transmitting image data including advertisement images classified into categories to the functional film to the functional film. If advertisers or users who want to advertise on the functional film or expose the content have difficulties in producing ads or contents on their own, it is possible to provide advertisements or contents classified or classified by category such as business type A content provider or the like may be provided to the advertiser or the user through the content providing server. The content providing server may be configured integrally with the management server or separately.

Further, image data including the advertisement image classified by the category and information provided by the advertiser may be provided together with the functional film.

For example, in the content supply server, contents (kara-related contents such as car shops, coffee shops, coffee related contents such as coffee common sense and coffee making method, karaoke rooms are karaoke related contents such as latest fashion songs and rhythm) Specific information that an advertiser wants to provide for interactive communication between an advertiser and a consumer can be displayed together on a single screen.

In other words, in the case of restaurants, when the food related content is going out, a phrase such as "Today's special menu *****, 100 minutes 50 minutes DC on the first come first served basis" goes out and the master says in real time, "Remaining 20 minutes left. "You can also send text to that phrase.

A video service method using the video service system including the above-described components will be described as follows.

In the video service method according to an embodiment of the present invention, the management server analyzes the installation position of the functional film connected to the communication network, and transmits the video data including the local advertisement corresponding to the installed position of each functional film to the self- Extracting the data from the data DB and transmitting the extracted data to the functional film; And receiving the image data from the management server connected to the functional film through the communication network and displaying the advertisement image on at least one of the both sides of the transparent window by attaching the advertisement image included in the image data to the transparent window.

In the video service method according to another embodiment of the present invention, the management server 20 analyzes the positions of the beam projectors 30 and transmits the advertisement information corresponding to the positions of the respective beam projectors 30 to the corresponding beam projector 30 And transmitting the advertisement image to the functional film 10 attached to the transparent window by receiving the image data from the management server 20 in operation S30. At this time, as the functional film 10, a film in which an advertisement image is displayed on at least one of both surfaces is used.

The method of image service according to another embodiment of the present invention is such that the management server 20 analyzes the position of the user terminal 40 and transmits main image data corresponding to the position of each user terminal 40 to the corresponding user terminal 40 A main image data storing step (S200) for receiving and storing main image data from the management server (20), a main image data transmitting step (S200) for transmitting the main image data from the user terminal A main advertisement image output step S300 for turning off the power to the functional film 10 attached to the transparent window and reflecting the advertisement image included in the main image data on the functional film 10, And a function of transparentizing the functional film 10 supplying power to the functional film 10 (S400). At this time, a transparent / opaque conversion film is used as the functional film 10.

Hereinafter, each step will be described in more detail with reference to the drawings.

3 is a flowchart illustrating a video service method according to an exemplary embodiment of the present invention.

First, a video service method according to the present invention includes an advertisement contract step (S10).

In the advertising contract step S10, an administrator of the video service system and an advertiser enter into an agreement related to the advertisement business, and the image data provided from the advertiser terminal 50 connected via the Internet based on the agreement is transmitted to the management server 20 ) Is stored in the information storage means. At this time, the image data includes a business name, a company logo, a product photograph, a publicity content, and an advertisement image.

More specifically, in this step, the manager of the video service system enters an advertisement contract with an advertiser who desires to display an advertisement, calculates the advertisement cost according to the area (location), time, and the number of the beam projector 30 selected by the advertiser And receive payment from the advertiser.

That is, when the advertiser terminal 50 accesses the management server 20 and designates the time and the number of the functional film or the beam projector 30 in which the advertisement image is exposed, , The time and the number of the functional film or beam projector 30 to be used in the advertisement exposure area.

Thus, When the high contract is concluded, the video service system administrator receives the image data of the desired advertisement from the advertiser terminal 50 and stores it in the management server 20.

Meanwhile, at this stage, the image data may be provided by the advertiser terminal 50, but the manager may directly upload the image data to the management server 20.

In addition, the image service method according to the present invention includes an image data transmission step (S20).

In the image data transmission step S20, the management server 20 analyzes the positions of the functional films or the beam projectors 30 connected to the network, extracts image data corresponding to each position from the built-in image data DB, To the functional film or the beam projector 30.

This process is effective for advertising in a specific location that provides services through off - line restaurants such as restaurants rather than franchises that have nationwide chain stores or products sold in various stores. This is because advertisements for shops in a specific location are highly effective when they are exposed to a nearby audience.

In this step S20, the management server 20 transmits the image data to the designated functional film or the beam projector 30, receives the image data transmitted from the management server 20, stores it in the advertisement library DB do.

In addition, the video service method according to the present invention includes an advertisement video output step (S30).

In the advertisement image output step S30, the advertisement image is extracted from the image data stored in the advertisement library DB, and the advertisement image for the image data is output. At this time, the functional film or the beam projector 30 can output the advertisement image at the set advertisement exposure time even if the image data is not transmitted from the management server 20 in real time. As described above, the functional film or the beam projector 30 operates to illuminate the advertisement image with the functional film 10 at the set advertisement exposure time, and does not illuminate the advertisement image with the functional film 10 at the set advertisement blocking time .

4 is a flowchart for explaining a video service method according to another embodiment of the present invention.

First, the advertisement information transmission step S100 is a step of transmitting a local advertisement for publicity to a user terminal 40 together with a nationwide advertisement for publicity of a nationwide unit, and the management server 20 is connected to a communication network A process of analyzing the location of the user terminal 40 and extracting the main image data including the local advertisement corresponding to the location of each user terminal 40 from the built-in image data DB and transmitting the main image data to the corresponding user terminal 40 .

The main image data storing step S200 is a step in which the user terminal 40 installed in each area stores the main image data transmitted from the management server 20, When the main image data is received from the main memory 20, the image data is stored in its own built-in memory.

Next, in the main advertisement image output step S300, the main advertisement image included in the main image data is controlled so that the functional film 10 is kept in an opaque state so that an advertisement receiver such as a pedestrian can confirm it, and the functional film 10 ) Of the advertisement image.

For this, in step S300, the user terminal 40 cuts off power to the functional film 10 attached to the transparent window at a position spaced apart from the set time of the main advertisement, And then illuminates the advertisement image on the functional film 10. Here, the exposure time of the main advertisement is set by the management server 20, but may be changed by the user terminal 40. [

When the beam projector 30 illuminates the advertisement image in the state where the functional film 10 is translucent, a screen of the advertisement image is formed on the functional film 10, and the beam projector 30 The screen of the advertisement image can be confirmed not only in the direction of the beam projector 30 but also in the opposite direction of the beam projector 30. In other words, not only an advertisement receiver located inside a building or a bus but also an advertisement receiver located outside a building or a bus can check the advertisement image.

Finally, in the functional film transparentization step S400, the user terminal 40 controls the transparent functional film 10 attached to the transparent window to remain transparent so that the transparent window can provide the original function during the advertisement blocking time to be.

In this step S400, the user terminal 40 performs a process of supplying power to the functional film 10 attached to the transparent window at a position spaced apart from the set advertisement blocking time.

If necessary, the video service method according to the present invention may further include an auxiliary video data input step and an auxiliary advertisement video output step.

The assistant image data input step and the auxiliary advertisement image output step are steps for promoting the shop of the user terminal 40 and the operator such as the shop where the functional film 10 is installed.

More specifically, the auxiliary video data input step is provided between the video data transmission step S100 or between the video data transmission step S100 and the advertisement video output step S300, And receives the auxiliary video data through the interface and stores it in the memory.

In the step of outputting the auxiliary advertisement image, the user terminal 40 outputs the advertisement image included in the auxiliary image data at the exposure time of the set auxiliary advertisement. The user terminal 40 displays the advertisement image in a transparent window The power is turned off to the attached functional film 10, and the advertisement image included in the auxiliary image data is extracted from the memory to illuminate the advertisement image on the functional film 10. Here, the exposure time of the auxiliary advertisement is set in the management server 20, but may be changed in the user terminal 40. [

The auxiliary advertisement image output step may be performed before the main advertisement image output step S300, between the main advertisement image output step S300 and the functional film transparency step S400, or after the functional film transparency step S400.

The manager of the above-described image service system can generate profit through rental of the functional film 10 and the beam projector 30 since the functional film 10 is detachably attachable to the transparent window. In other words, when the lender of the advertisement space moves in the store or the lease period ends, the functional film 10 and the beam projector 30 can be moved to another place and used.

Further, the owner of the store, which has a space (for example, an outer wall or a window of a store) that can be advertised using the functional film 10, but can not easily bear the construction cost and the operation cost of the functional film 10 By renting the advertising space to the manager of the video service system, profit can be generated by renting the advertising space in addition to the profit from the operation of the store. If necessary, the lender of the advertisement space may utilize the video service system of the present invention to obtain the exposition time of the auxiliary advertisement and promote the store by itself, instead of obtaining rental cost from the administrator.

It will be apparent to those skilled in the art that various modifications and variations can be made in the present invention without departing from the spirit or scope of the present invention as defined by the following claims. It can be understood that it is possible.

10: Functional film 20: Management server
30: beam projector 40: user terminal
50: Advertiser terminal

Claims (23)

A functional film provided on a transparent window and displaying an image on at least one of both surfaces; And
And a management server for transmitting image data including an image to the functional film. The video service system according to claim 1, wherein the management server transmits video data to the functional film through the Internet or an intranet. The video service system according to claim 1, wherein the management server is a storage medium for transmitting the image data to the functional film through a wired / wireless connection. The method according to claim 1,
Wherein the functional film is a transparent display for displaying an image interlocked with a power source. 5. The method of claim 4,
Wherein the transparent display is an LCD, an OLED, an AMOLED, or an electronic ink liquid crystal. The method according to claim 1,
Further comprising a beam projector installed in a space separated from the transparent window and outputting the advertisement image toward the functional film,
Wherein the management server is connected to the beam projector through a communication network and transmits image data including the advertisement image to the beam projector. The method according to claim 6,
Wherein the functional film is a transparent film, a semi-transparent film, an opaque film, or a transparent / opaque conversion film. The method according to claim 6,
Wherein the functional film is a transparent / opaque conversion film for converting the transparent window into a transparent state when the functional film is connected to an external power source and power is applied thereto. The method according to claim 6,
And a control unit for controlling the power supply to the transparent / opaque conversion film, wherein the control unit is configured to receive the image data transmitted from the management server and installed between the management server and the beam projector to output the advertisement image included in the image data through the beam projector, - < / RTI > 10. The video service system of claim 9, wherein the user terminal comprises a switch for receiving a control signal of the power source from outside and controlling transparency of the transparent / opaque conversion film. The method according to claim 1,
Further comprising an advertiser terminal connected to the management server via a communication network and providing image data for a goods or service industry to the management server, and capable of being stored or carried. 2. The apparatus of claim 1, wherein the transparent window
And a transparent window provided on a building, a structure, or a transportation means. The method of claim 1, wherein the functional film
And a detachable module for detachably attaching to the transparent window according to a selection of the installer. The method of claim 1, wherein the functional film
Wherein the image data can be folded or unfolded in the form of a roll screen. The image service system according to claim 1, wherein the functional film has an ultraviolet or infrared ray blocking function. The method according to claim 1,
Further comprising a content supply server for transmitting image data including advertisement images classified into categories to the functional film to the functional film. 17. The method of claim 16,
Wherein the image data including the advertisement image classified by the category and the information provided by the advertiser are displayed together with the functional film. The management server analyzes the installation position of the functional film connected to the communication network and extracts the image data including the local advertisement corresponding to the installation position of each functional film from the built-in image data DB and transmits it to the functional film ; And
Receiving a video data from a management server connected to the functional film through a communication network and displaying an advertisement image included in the video data on at least one of both sides of a transparent window attached to a transparent window; . Analyzing the positions of the beam projectors connected to the communication network by the management server, extracting the image data including the local advertisement corresponding to the position of each beam projector from the built-in image data DB, and transmitting the extracted image data to the corresponding beam projector; And
The beam projector receives image data from a management server connected to the communication network and reflects the advertisement image included in the image data on a functional film attached to a transparent window and displayed on at least one of both sides of the transparent window Video service method. The management server analyzes the position of the user terminal connected to the communication network, extracts the main image data including the local advertisement corresponding to the position of each user terminal from the built-in image data DB, Transmitting step;
A main image data storing step of receiving main image data from a management server connected to the user terminal through a communication network and storing the main image data in a built-in memory; And
The user terminal applies power to the functional film attached to the transparent window at a position spaced apart from the exposure time of the set main advertisement, extracts the advertisement image included in the main image data from the memory, and reflects the advertisement image on the functional film And a main advertisement image output step. 21. The method of claim 20,
An auxiliary video data input step of receiving the auxiliary video data through the self interface of the user terminal before the video data transmission step or between the video data transmission step and the advertisement video output step,
The user terminal applies power to a functional film attached to a transparent window at a position spaced apart from an exposure time of the set auxiliary advertisement, extracts an advertisement image included in auxiliary video data from the memory, and reflects the advertisement image on the functional film And outputting an auxiliary advertisement image. The management server analyzes the position of the user terminal connected to the communication network, extracts the main image data including the local advertisement corresponding to the position of each user terminal from the built-in image data DB, Transmitting step;
A main image data storing step of receiving main image data from a management server connected to the user terminal through a communication network and storing the main image data in a built-in memory;
The user terminal cuts off the power to the functional film attached to the transparent window at a position spaced apart from the exposure time of the set main advertisement, extracts the advertisement image included in the main image data from the memory, A main advertisement image output step of illuminating the advertisement image; And
And supplying a power to the functional film attached to the transparent window at a position spaced apart from the advertisement blocking time by the user terminal. 23. The method of claim 22,
An auxiliary video data input step of receiving the auxiliary video data through the self interface of the user terminal before the video data transmission step or between the video data transmission step and the advertisement video output step,
The user terminal cuts off power to a functional film attached to a transparent window at a position spaced apart from an exposure time of the set auxiliary advertisement, extracts an advertisement image included in the auxiliary image data from the memory, and reflects the advertisement image on the functional film And outputting an auxiliary advertisement image.

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