KR20120087292A - A sales method of electronic commerce for discount ticket purchase under partially payment - Google Patents

Abstract

The present invention relates to an e-commerce method for purchasing a discount ticket by a partial payment, and more specifically, a server providing an e-commerce method for receiving a product transaction invitation from a merchant and acting on behalf of a product, wherein (1) Registering a product by receiving an application for attracting a transaction of a discount ticket that can be used at a discounted price from a merchant; (2) receiving and storing member information from a consumer and registering as a member to generate a database of the consumer; (3) transmitting, to the consumer, product information including details of a discount ticket registered as a product in step (1) and a partial payment amount to be paid for purchasing the discount ticket; (4) receiving a purchase application for the discount ticket from a consumer registered as a member in step (2) and performing a payment process for payment of the partial payment amount; (5) transmitting the discount ticket to a consumer who paid the partial payment in step (4); (6) transmitting, to the affiliate store, a database of consumers who have sent discount tickets in step (5); And (7) imposing a merchant commission on the merchant from sending the discount ticket to the consumer in step (5), wherein the discount ticket is the discounted price at the merchant (5). It is characterized in that the configuration to be able to use the remaining costs other than the partial payment already paid in the post-payment.
According to the e-commerce method for purchasing a discount ticket by partial payment proposed in the present invention, by receiving only a partial payment from a registered consumer and providing a discount ticket, the consumer receives only the outstanding amount of the discounted price after receiving the product or service. Since payments can be made, the amount of financial damage that can occur due to the use of coupons is significantly less, and merchants can pay some of the costs of purchasing goods or services directly from consumers, thereby relieving anxiety about cost recovery.
Further, according to the present invention, the consumer pays a part of the discount coupon, thereby increasing the willingness to use the discount coupon, guaranteeing a fee charged to the merchant by the e-commerce site operator who operates the server, and between the merchant and the server. Trust can be built.

Description

E-commerce method for purchasing discount tickets by partial payment {A SALES METHOD OF ELECTRONIC COMMERCE FOR DISCOUNT TICKET PURCHASE UNDER PARTIALLY PAYMENT}

The present invention relates to an electronic commerce method, and more particularly, to an electronic commerce method for purchasing a discount ticket by partial payment.

E-commerce is the act of buying and selling goods using the Internet or PC communications. In particular, as social network services (SNS) have been widely spread recently, the social commerce boom, which is an e-commerce method using social media, has been rising. The term social commerce was first introduced by Yahoo in 2005, and can be classified into social link type, social web type, co-purchase type, and offline linked type. Among these, co-purchase is a combination of co-purchase sites and social network services. Since the Groupon was established in 2008, the worldwide co-purchase social commerce boom has occurred.

In the case of a common co-purchase social commerce, a merchant receives an application to attract a certain amount of discount coupon transaction and sells it to a consumer, so that the operator of the social commerce receives a commission from the merchant, and the consumer purchases a product or services at a discounted price. It is available. Merchants sell goods or provide services at a discounted price, but have a great effect on advertisements and promotions, and in particular, merchants that have launched new products or opened new stores are selling discount coupons using social commerce.

However, in the current e-commerce system by co-purchasing social commerce, various discounts such as the period of use, the provided service, and the reservation are added to the discount coupons sold, and much damage is caused by not using the ticket purchased by the consumer. It is happening. In addition, since the social commerce operator is provided with a full discount coupon from the merchant, the merchant pays the amount of the discount coupon in a deferred payment over a certain period of time, so that the merchant has anxiety and burden of cost recovery. have. Due to these problems, many complaints are raised between merchants and consumers, and there are cases of loss of trust in social commerce sites, but there is no way to solve them yet.

The present invention has been proposed to solve the above problems of the existing proposed methods, by providing only a partial payment from the registered consumer and a discount ticket, the consumer only receives the outstanding amount of the discounted price after receiving the product or service It is possible to make payments, so the amount of financial damage that can be caused by unused coupons is significantly less, and merchants receive payments directly from consumers for some of the costs of purchasing goods or services. It is an object of the present invention to provide an e-commerce method for purchasing a discount ticket.

In addition, the present invention, the consumer pays a portion of the discount coupon, the willingness to use the discount coupon is improved, the fee charged to the merchant by the operator of the e-commerce site operating the server is guaranteed, trust between the merchant and the server Another object of the present invention is to provide an e-commerce method for purchasing a discount ticket by some settlement, which can be formed.

In order to achieve the above object, an electronic commerce method for purchasing a discount ticket by partial payment according to a feature of the present invention includes a server that provides an electronic commerce method for receiving a product transaction invitation from a merchant and acts on behalf of a product,

(1) registering a product by receiving an application for attracting a transaction of a discount ticket that can be used at a discounted price from the affiliated store;

(2) receiving and storing member information from a consumer and registering as a member to generate a database of the consumer;

(3) transmitting, to the consumer, product information including details of a discount ticket registered as a product in step (1) and a partial payment amount to be paid for purchasing the discount ticket;

(4) receiving a purchase application for the discount ticket from a consumer registered as a member in step (2) and performing a payment process for payment of the partial payment amount;

(5) transmitting the discount ticket to a consumer who paid the partial payment in step (4);

(6) transmitting to the affiliated store a database of consumers who have sent discount tickets in step (5); And

(7) in the step (5) comprising the step of imposing a transaction commission on the merchant for transmitting the discount ticket to the consumer,

The discount ticket has a feature in that the discounted price at the affiliated store allows to use the remaining costs except the partial payment amount already paid in the step (5) by using a postpaid payment.

Preferably,

In the step (3), the partial payment amount is a minimum payment amount to be paid in order to purchase the discount ticket,

In the step (4), the payment process may proceed so that the minimum payment amount to the full amount of the discount ticket according to the consumer's choice.

More preferably,

In the step (4) further comprises the step of storing the actual payment amount information paid by the consumer to the database of the consumer according to the payment process,

In the step (6), the additional payment information may be further transmitted to the affiliated store.

More preferably,

In step (4), according to the payment process, the sales amount according to the actual payment amount paid by the consumer may be transmitted to the affiliated store.

Preferably, step (4),

Receiving an application for purchase of the discount ticket from a consumer registered as a member in step (2); And

Performing a payment process for payment of the partial payment amount from the consumer,

Transmitting a survey screen to the consumer; And

The method may further include receiving a response to the sent survey from the consumer.

More preferably, in step (5),

The discount ticket may be transmitted to the consumer who responded to the partial payment and the survey.

Preferably,

(8) The method may further include receiving, from the affiliate store, usage information of the discount ticket of the consumer who received the discount ticket in step (5).

More preferably,

(9) further comprising the step of storing the use information of the discount ticket received from the merchant in step (8) by adding to the database of the consumer,

In the step (6), the use information of the discount ticket of the consumer added and stored in the step (9) may be further transmitted to the affiliated store.

Preferably,

The member information of the step (2) includes the interest information including at least one of the field of interest, hobby, residential area, region of interest,

When the discount ticket corresponding to the interest information is registered in the step (1), the method may further include transmitting a product registration fact to the consumer who has entered the interest information.

According to the e-commerce method for the purchase of a discount ticket by the partial payment proposed in the present invention, by receiving only a partial payment from a registered consumer and providing a discount ticket, the consumer receives only the outstanding amount of the discounted price after receiving the product or service. Since payments can be made, the amount of financial damage that can occur due to the use of coupons is significantly less, and merchants can pay some of the costs of purchasing goods or services directly from consumers, thereby relieving anxiety about cost recovery.

Further, according to the present invention, the consumer pays a part of the discount coupon, thereby increasing the willingness to use the discount coupon, guaranteeing a fee charged to the merchant by the e-commerce site operator who operates the server, and between the merchant and the server. Trust can be built.

1 is a diagram illustrating a configuration of a system for providing an e-commerce method for purchasing a discount ticket by partial payment according to an embodiment of the present invention.
2 is a diagram illustrating an e-commerce method for purchasing a discount ticket by partial payment according to an embodiment of the present invention.
3 is a diagram illustrating a detailed configuration of a server in a system for providing an e-commerce method for purchasing a discount ticket by partial payment according to an embodiment of the present invention.
4 is a diagram illustrating a flow of an e-commerce method for purchasing a discount ticket by partial payment according to an embodiment of the present invention.
5 is a diagram illustrating a detailed flow of a method for conducting a survey in step S400 of the e-commerce method for purchasing a discount ticket by partial payment according to an embodiment of the present invention.

Hereinafter, preferred embodiments of the present invention will be described in detail with reference to the accompanying drawings, in order that those skilled in the art can easily carry out the present invention. In the following detailed description of the preferred embodiments of the present invention, a detailed description of known functions and configurations incorporated herein will be omitted when it may make the subject matter of the present invention rather unclear. In the drawings, like reference numerals are used throughout the drawings.

In addition, in the entire specification, when a part is referred to as being 'connected' to another part, it may be referred to as 'indirectly connected' not only with 'directly connected' . In addition, the term 'comprising' of an element means that the element may further include other elements, not to exclude other elements unless specifically stated otherwise.

1 is a diagram showing the configuration of a system for providing an e-commerce method for purchasing a discount ticket by partial payment according to an embodiment of the present invention. As shown in FIG. 1, a system for providing an e-commerce method for purchasing a discount ticket by partial payment according to an embodiment of the present invention includes an affiliate store 100, a server 200, and a consumer 300. It may be configured to include.

That is, when the agent 200 requests a transaction of a discount ticket for purchasing a product or service handled by the affiliate store 100 at a discounted price, the server 200 receives the information and registers the product. The consumer 300 may register a member by inputting member information into the server 200 and purchase a discount ticket by paying a part thereof. The consumer 300 may use the service or purchase a product at the affiliated store 100 with the purchased discount ticket, and at this time, the remaining amount except the partially paid amount may be paid directly to the affiliated store 100. The server 200 transmits a database of the consumer who purchased the discount ticket to the affiliated store 100, and the affiliated store 100 may pay a transaction agency fee according to the transaction agency of the server 200 to the server 200. have.

2 is a diagram illustrating an example of an e-commerce method for purchasing a discount ticket by partial payment according to an embodiment of the present invention. As shown in FIG. 2, the affiliated store 100 may apply to attract a product transaction to the server 200 by discounting a ticket that can use the list price 100 by 50%. This discount ticket is 50% off, so you can use 50 for the amount you need to pay, but actually 100. The consumer 300 may purchase a discount ticket by subscribing to the server 200 in order to purchase such a discount ticket and paying only 10, which is a part of 50, that requires payment. The consumer 300 who has purchased the discount ticket may use a service corresponding to 100 or purchase a product, and may pay 40 to the affiliated store 100, the remaining payment required after some payment.

Hereinafter, each component constituting the system for providing an e-commerce method for purchasing a discount ticket by partial payment according to an embodiment of the present invention will be described in detail.

The affiliated store 100 is a provider of a product or a service that wants to produce an advertisement effect by providing a discount ticket, and is a service provider such as a restaurant, a coffee shop, a cafe, a tavern, a skin care store, or an optician, a cosmetics store, a bakery, or the like. It may be a merchandise vendor. Alternatively, large companies that have launched new products can offer discount tickets for promotion and additional product sales through the initial supply of the product.

The server 200 is a server 200 that provides an e-commerce method for purchasing a discount ticket by partial payment according to an embodiment of the present invention, and receives a discount ticket from the affiliate store 100 to the consumer 300. By transmitting, the affiliated store 100 may give an advertisement effect and give a discount to the consumer 300. In addition, a fee due to such a transaction can be charged to the affiliated store (100). Detailed configuration of the server 200 will be described later with reference to FIG. 3.

The consumer 300 is a person who accesses the server 200 and pays only a partial amount of a discount ticket that can be used at a discounted price in the affiliated store 100, and is a member of the server 200 to receive such a service. You can enter information and register as a member.

In the conventional co-purchase social commerce, various usage conditions such as a period of use and a reservation are added to a discount coupon. After paying all the discounted amount of the discount coupon with this condition, the merchant 100 is to purchase goods or services free of charge. The merchant 100 is not directly paid by the consumer 300, so it is neglected in the service, causing consumer 300 complaints, and the consumer 300 is not allowed to use the discount coupon beyond the period of use. There was a constant problem of losing a dollar. However, according to the e-commerce method for the purchase of a discount ticket by a partial payment according to an embodiment of the present invention, since the merchant 100 is operated as a post-paid system to pay a part directly to the merchant 100 after purchasing a product or using a service, the merchant 100 is The quality of the service provided can be secured, and the consumer 300 is not burdened because the financial loss is hardly generated even if the discount ticket is not used.

3 is a diagram illustrating a detailed configuration of a server 200 in a system for providing an e-commerce method for purchasing a discount ticket by partial payment according to an embodiment of the present invention. As shown in FIG. 3, in a system for providing an e-commerce method for purchasing a discount ticket by partial payment according to an embodiment of the present invention, the server 200 includes a receiver 210, a database 220, It may be configured to include a transmitter 230 and a web server 240.

The reception unit 210 receives a product transaction invitation from the affiliated store 100 and receives member information from the consumer 300. The reception unit 210 may receive various types of information that may be input from the affiliate store 100 or the consumer 300, and transmit the input information to another configuration of the server 200.

The database 220 may include consumer databases 221a, 221b, 221c, and 221d generated for each consumer 300 registered as a member, and store member information. In addition to the member information, the database 220 may further store and use usage information using the discount ticket by the consumer 300. In addition, in addition to storing a variety of information, such as residential area, hobbies, areas of interest of the consumer 300, it is possible to provide a customized discount ticket.

The transmitter 230 may transmit the consumer databases 221a, 221b, 221c, and 221d to the affiliate store 100, and may transmit a discount ticket to the consumer 300. The transmitter 230 may transmit various types of information to the affiliated store 100 or the consumer 300 using an internet communication network or a mobile communication network.

The web server 240 may provide a website so that the merchant 100 or the consumer 300 may conveniently connect to the server 200 to use an e-commerce method using a discount ticket according to an embodiment of the present invention. Can be. The affiliated store 100 may access a website provided by the web server 240 using the affiliated store 100 terminal, thereby facilitating an application for attracting a discount ticket and paying a fee. In addition, the consumer 300 accesses a website provided by the web server 240 using the consumer 300 terminal, thereby viewing the details of the discount ticket, inputting member information, and applying for the purchase of the discount ticket. have. You can also take the survey if you need to.

4 is a diagram illustrating a flow of an e-commerce method for purchasing a discount ticket by partial payment according to an embodiment of the present invention. As shown in Figure 4, the e-commerce method for purchasing a discount ticket by payment in accordance with an embodiment of the present invention, step of registering a product by receiving a transaction inviting a discount ticket from the merchant 100 (S100) ), Transmitting the product information including the details of the discount ticket and some payment amount to the consumer 300 (S200), registering the consumer 300 as a member, and storing the consumer databases 221a, 221b, 221c, and 221d. Generating a step (S300), receiving a purchase request for a discount ticket from the consumer 300, and proceeding a payment process for payment of a partial payment (S400), and transmits a discount ticket to the consumer (300) who paid a partial payment amount Including the step (S500), the step of transmitting the consumer's database (221a, 221b, 221c, 221d) to the affiliated store (100) (S600), and imposing a transaction agency fee to the affiliated store (100) (S700) Can be implemented In step S450, the actual information of the amount paid by the visa 300 is added to the database 221a, 221b, 221c, and 221d of the consumer, and is stored. The usage information of the discount ticket of the consumer 300 is transmitted from the merchant 100. The method may further include a step S900 of storing the receiving step S800 and the usage information in addition to the consumer's databases 221a, 221b, 221c, and 221d.

That is, in the e-commerce method for purchasing a discount ticket by partial payment according to an embodiment of the present invention, the consumer 300 pays only a part of the discount ticket instead of the total amount of the discount ticket in order to receive the discount ticket from the server 200. By purchasing a discount ticket can be sent. Since the discount ticket is characterized in that the remaining cost except for some payments already paid out of the discounted price in the merchant 100 can be used as a postpay payment, the consumer 300 receiving the discount ticket at the merchant 100 You can pay for the rest of the post-payment to get services or purchase goods. At this time, some payment amount may be set by the affiliated store or server, and the amount may vary from 1 won to the total amount of the discount ticket. Hereinafter, each step of the e-commerce method for purchasing a discount ticket by partial payment according to an embodiment of the present invention will be described in detail.

In operation S100, the server 200 may receive a transaction invitation for a discount ticket that can be used at a discounted price from the affiliate store 100 and register a product. The discount ticket that the server 200 registers as a product may be a ticket that allows the merchant 200 to pay the remaining cost except for a partial payment already paid out of the discounted price in the affiliated store 100 and use it as a post payment. As shown in FIG. 2, the discount ticket provided to the server 200 by the affiliated store 100 is a ticket having a list price of 100, and may be a ticket having a 50% discount. That is, the amount to be actually paid by the consumer 300 is 50, and the amount that can be used in the affiliated store 100 may be a discount ticket. The affiliated store 100 may apply to the server 200 to attract a discount ticket, thereby promoting the affiliated store 100 to the consumer 300 through the server 200 and increasing sales.

In operation S100, the merchant 100 may further receive a condition added to the transaction of the discount ticket. As a condition, it is possible to add a period of use for recovering the cost of the sale of the discount ticket, to purchase only certain products or to use only certain services. Alternatively, subject to the survey, only the consumer 300 who received the survey may receive a discount ticket.

In operation S200, the server 200 may receive and store member information from the consumer 300 and register as a member to generate the consumer databases 221a, 221b, 221c, and 221d. In the e-commerce method for purchasing a discount ticket by partial payment according to an embodiment of the present invention, the consumer 300 has a right to receive a discount at the affiliate store 100 even if only part of the discounted ticket amount is paid. This is almost the same as making a transaction by credit, since it can be acquired and the remaining amount can be used on a post-paid basis. Therefore, the server 200 may sell the discount ticket only to the consumer 300 registered as a member in step S200.

The member information may include a name, a mobile phone number, an email address, and the like, and may further include interest information including at least one of an area of interest, a hobby, a residence area, and an area of interest. In operation S200, when a discount ticket corresponding to the interest information is registered in step S100, the product registration fact may be transmitted to the consumer 300 who input the interest information (not shown). At this time, the product information transmitted in step S300 to be described in detail later may be transmitted together so that the consumer 300 can easily check the product information. For example, when a discount ticket that can be used in a region of interest input by the consumer 300 is registered as a product in the server 200, the discount ticket is shortened to the consumer 300 by a short message service (SMS) and a multi-media message service (MMS). ), By e-mail, etc., it is possible to provide a consumer 300 customized service. In addition, in step S200, the account of the social network service (SNS) of the consumer 300 is further input, and the merchant 100 applies to a discount ticket applied for attracting transactions to the social network service account of the consumer 300. You can also send information about the product.

In operation S300, the server 200 may transmit, to the consumer 300, commodity information including details of the discount ticket registered in operation S100 and some payment amount to be paid in order to purchase the discount ticket. In the e-commerce method for purchasing a discount ticket by partial payment according to an embodiment of the present invention, the partial payment refers to a partial payment amount rather than the total amount of the discount ticket. That is, only a partial payment is paid in advance to purchase a discount ticket, and the remaining amount can be directly paid to the merchant 100 in post payment. In the example shown in FIG. 2, some payment amount may be ten. The server 200 may include an introduction to the merchant 100 that provides a discount ticket, details of a discount ticket including a condition added to the discount ticket, a list price of the discount ticket, a discount width, and the like to purchase a discount ticket. In order to transmit the commodity information including some payment amount to be paid to the consumer 300 terminal, the consumer 300 can be reviewed.

In operation S400, the server 200 may receive an application for purchasing a discount ticket from the consumer 300 registered as a member in operation S200, and may proceed with a payment process for settlement of a partial payment amount. That is, in step S300, the consumer 300 who has confirmed the product information may receive a purchase request for a discount ticket, and may proceed with the payment process for the purchase. As described above, the purchase of the discount ticket may be made only by the consumer 300 registered as a member in step S200, and the purchase may be made by paying a partial payment amount. The payment method may be various methods such as credit card, bankbook payment, mobile phone payment, and the payment process may be a general payment process according to each payment method.

In operation S400, the payment process may be performed to allow payment from the minimum payment amount to the full amount of the discount ticket according to the selection of the consumer 300. In this case, the partial payment amount included in the detailed information in step S300 may be a minimum payment amount to be paid in order to purchase a discount ticket. That is, the consumer 300 may purchase a discount ticket by paying more than the minimum payment amount, and adjust the payment amount according to the convenience of the consumer 300. The consumer 300 may check a service or product provided by the affiliate store 100 and then pay a small amount if the user wants to pay the remaining amount.

In step S450, the actual payment amount information paid by the consumer 300 according to the payment process in step S400 may be added and stored in the database 221a, 221b, 221c, 221d of the consumer. When the payment process is performed so that payment can be made from the minimum payment amount to the full amount of the discount ticket according to the selection of the consumer 300, the actual payment amount may be different for each consumer 300. Therefore, in step S450, the payment amount information actually paid by the consumer 300 may be added to and stored in the databases 221a, 221b, 221c, and 221d of the consumer. By using the stored information, the consumer 300 may check some payments already paid, so that the merchant 100 may not pay more or less. In operation S600, which will be described in detail later, the additional payment information may be further transmitted to the affiliate store 100.

In operation S400, the server 200 may transmit a survey screen to the consumer 300 terminal to receive a discount ticket only for the consumer 300 participating in the survey, and receive a response thereto. This process will be described in detail later with reference to FIG. 5.

In operation S500, the server 200 may transmit a discount ticket to the consumer 300 who paid a partial payment in operation S400. In this case, the server 200 may transmit the discount ticket to the SMS or MMS by using the mobile phone number of the consumer 300, or may transmit the discount ticket to the e-mail address. When transmitting the discount ticket, in step S400, the actual payment amount information paid by the consumer 300 may be transmitted together. The consumer 300 may prove to have a right to receive a discount by presenting a discount ticket at the affiliate store 100, and receives only the remaining amount excluding the amount already paid at the affiliate store 100 by transmitting the actual payment information together with the discount ticket. You can do it.

In operation S600, the server 200 may transmit, to the affiliate store 100, the databases 221a, 221b, 221c, and 221d of the consumer who transmitted the discount ticket in operation S500. Since the consumer 300 who can receive the discount ticket has already registered as a member in step S200 and the database 221a, 221b, 221c, and 221d of the consumer has been created, the merchant 100 transmits it to the affiliate store 100. It is possible to predict the number of consumers 300 who will have a discount ticket and to visit, and to inform the consumer 300 in advance of goods or services that can be purchased using the discount ticket. In addition, according to step S600, the affiliated store 100 may utilize the consumer's databases 221a, 221b, 221c, and 221d in subsequent advertisements.

Meanwhile, since the affiliate store 100 may know which consumer 300 receives the discount ticket according to step S600, even if the consumer 300 visits the affiliate store 100 without having a discount ticket, the affiliate store 100 There is an advantage that can be checked whether the discount ticket transmission of the consumer 300 within. In addition, in step S450, since the actual payment amount information of the consumer 300 is added and stored in the database 221a, 221b, 221c, and 221d of the consumer, the actual payment amount information may be further transmitted to the affiliated store 100 in step S600, It is possible to prevent mistakes from occurring in the process of receiving the remaining payment except for the amount already paid, and to enable accurate calculation between the merchant 100, the server 200, and the consumer 300.

On the other hand, in step S600, according to the payment process in step S400 may be transmitted to the merchant 100 according to the actual payment amount paid by the consumer (300). In the e-commerce method for purchasing a discount ticket by partial payment according to an embodiment of the present invention, as in step S700 to be described in detail later, since the server 200 will impose a transaction fee to the merchant 100, The sales generated by the sale of the discount ticket should be the sales of the affiliate store (100). Therefore, the server 200 may transmit the sales amount corresponding to the actual payment amount of the consumer 300 to the affiliate store 100.

In operation S700, the server 200 may charge the affiliate store 100 with a transaction agency fee for transmitting the discount ticket to the consumer 300 in operation S500. The number of discount tickets transmitted by the server 200 to the consumer 300 in step S500 may be determined to indicate that the affiliate store 100 numerically represents the advertisement effect obtained by applying to the server 200 for attracting a discount ticket. have. Therefore, the transaction agency fee according to the discount ticket sold between the server 200 and the affiliated store 100 is determined in advance, and the number of discount tickets transmitted by the server 200 to the consumer 300 is based on the fee calculation. The fee can be calculated. In addition, since the number of discount tickets sent to the consumer 300 will match the number of consumers' databases 221a, 221b, 221c, and 221d transmitted by the server 20 to the merchant 100, the server 200 The agency commission may be calculated based on the number of the databases (221a, 221b, 221c, 221d) of the transmitted consumers.

The server 200 imposes the calculated fee on the affiliated store 100. The affiliated store 100 only pays a fee for the obtained advertising effect, and is generated by the consumer 300 visiting and consuming the affiliated store 100. The cost is directly received by the merchant 100. In addition, the consumer 300 may be charged or paid at a time by calculating the amount corresponding to the actual payment amount and the transaction fee charged by the server 200. In this case, by setting some payment amount that the consumer 300 needs to pay as a transaction fee per discount ticket, the merchant 100 and the server 200 may be financially transparent and a trust relationship may be formed. That is, the affiliate store 100 may escape from the unstable profit structure generated by receiving the revenue from the server 200, may provide a better service to the consumer 300, and the basis of the fee calculation is transparent to the server 200. And a trust relationship may be formed between the affiliated store 100.

In operation S800, the server 200 may receive the usage information of the discount ticket of the consumer 300, which has received the discount ticket in operation S500 from the affiliate store 100. Since the consumer 300 obtains a right to receive a discount by purchasing a discount ticket only by partial payment, the cost of purchasing the discount ticket may be hardly generated. Therefore, only the discount ticket may be received and not used, which deprives other consumers 300 of the opportunity to benefit from the discount ticket, and the merchant 100 may not produce sufficient advertising effect. In addition, deliberately not buying and using a large number of discount tickets can be viewed as a form of business interruption. Therefore, the server 200 may receive the use information of the discount ticket including whether the consumer 300 actually used from the affiliate store 100.

In operation S900, the server 200 may store the usage information of the discount ticket received from the affiliate store 100 in operation S800 in the consumer database 221a, 221b, 221c, or 221d. The server 200 stores the usage information of the discount ticket received in step S800 by adding it to the database 221a, 221b, 221c, 221d of the consumer, and manages it together with the member information of the consumer 300. Such usage information Can be used for membership management. In operation S600, the usage information of the discount ticket of the consumer 300 added and stored in operation S900 may be further transmitted to the affiliate store 100. The affiliate store 100 receiving the usage information may determine whether the corresponding consumer 300 actively uses the discount ticket and purchases a service or a product by a substantial visit. The merchant 100 may use this usage information to save pre-preparation costs for customer visits and help to calculate the actual advertising effect.

5 is a diagram illustrating a detailed flow of a method for conducting a survey in step S400 of the e-commerce method for purchasing a discount ticket by partial payment according to an embodiment of the present invention. As shown in FIG. 5, step S400 of the electronic commerce method for purchasing a discount ticket by partial payment according to an embodiment of the present invention includes receiving an application for purchasing a discount ticket from the consumer 300 (S410); It may be implemented, including the step of performing a payment process for payment of some payment amount (S420), in order to perform a survey, sending a survey screen to the consumer 300 (S430) and the sent survey The method may further include a step S440 of receiving a response from the consumer 300.

When the survey is performed as shown in FIG. 5, in operation S500, a discount ticket may be transmitted to the consumer 300 who has responded to the partial payment and the survey. Through this process, it is possible to filter out the purchase of discount tickets by consumers 300 who do not need or do not want to use discount tickets. In addition, since the user's willingness to use the discount ticket may be improved when the consumer 300 purchases the discount ticket due to some payment and survey, the payment by the partial payment according to the embodiment of the present invention The transmission of the discount ticket by the electronic commerce method for purchasing the discount ticket may increase the probability that the merchant 100 leads to the purchase of a product or a service. Hereinafter, the detailed steps of the method for conducting the survey in step S400 of the e-commerce method for purchasing a discount ticket by partial payment according to an embodiment of the present invention will be described in detail.

In operation S410, the server 200 may receive an application for purchasing a discount ticket from the consumer 300 registered as a member in operation S200. The consumer 300 may receive an application for purchase of a discount ticket from the consumer 300 confirming the product information transmitted in operation S300. In this case, the consumer 300 that can apply for purchase is limited to the consumer 300 registered as a member in operation S200. That is, anyone can check the product information of step S300, but the purchase application of step S410 can only be a consumer 300 registered as a member.

In operation S420, the server 200 may proceed with a payment process for payment of a partial payment amount from the consumer 300. As described above, the payment method may be various methods such as credit card, bankbook payment, mobile phone payment, and the payment process may be by a general payment process according to each payment method. The payment process, such as step S420, may proceed before step S430, but may also proceed after receiving a response to the questionnaire from the consumer 300 in step S440.

In operation S430, the server 200 may transmit a survey screen to the consumer 300. In this case, the survey transmitted to the consumer 300 may be input from the affiliated store 100. That is, the affiliated store 100 may obtain information to be obtained from the consumer 300 through a questionnaire while providing a discount ticket, thereby simultaneously collecting and promoting information. The survey may be about the recognition of the new product of the merchant 100, a service desired by the consumer 300, and the like, and may be about a transaction agency service provided by the server 200.

In operation S440, a response to the survey transmitted from the server 200 may be input from the consumer 300. Instead of paying the entire cost of the discount ticket, the consumer 300 may purchase a discount ticket even though only a partial payment is made. Companies operating the merchant 100 or the server 200 may use the survey contents in various aspects, such as sales, marketing, selection of sales products, and reorganization of the website.

The present invention may be embodied in many other specific forms without departing from the spirit or essential characteristics of the invention.

100: merchant 200: server
210: receiver 220: database
230: transmitter 240: web server
300: consumer
S100: step of registering a product by receiving an application for attracting a discount ticket from a merchant
S200: step of registering a consumer as a member and creating a database of the consumer
S300: step of transmitting the product information to the consumer, including the details of the discount ticket and some payment amount
S400: receiving an application for purchase of a discount ticket from a consumer, and proceeding with a payment process for payment of some payment amount
S500: step of sending the discount ticket to the consumer who paid the partial payment
S600: transmitting the consumer's database to the merchant
S700: step of charging a merchant agent fee to the merchant
S800: step of receiving the use information of the discount ticket of the consumer from the merchant
S900: adding and storing usage information in the consumer's database

Claims (9)

A server providing an e-commerce method for accepting a product transaction attraction request from a merchant and acting on behalf of a product transaction,
(1) registering a product by receiving an application for attracting a transaction of a discount ticket that can be used at a discounted price from the affiliated store;
(2) receiving and storing member information from a consumer and registering as a member to generate a database of the consumer;
(3) transmitting, to the consumer, product information including details of a discount ticket registered as a product in step (1) and a partial payment amount to be paid for purchasing the discount ticket;
(4) receiving a purchase application for the discount ticket from a consumer registered as a member in step (2) and performing a payment process for payment of the partial payment amount;
(5) transmitting the discount ticket to a consumer who paid the partial payment in step (4);
(6) transmitting, to the affiliate store, a database of consumers who have sent discount tickets in step (5); And
(7) in the step (5) comprising the step of imposing a transaction commission on the merchant for transmitting the discount ticket to the consumer,
The discount ticket may be used to pay the remaining costs other than the partial payment amount already paid in the step (5) of the discounted price at the merchant in a post-payment, for the purchase of a discount ticket by partial payment E-commerce method.
The method of claim 1,
In the step (3), the partial payment amount is a minimum payment amount to be paid in order to purchase the discount ticket,
In the step (4), according to the consumer's selection, the payment process to proceed from the minimum payment amount to the full amount of the discount ticket, characterized in that the e-commerce method for purchasing a discount ticket by partial payment .
The method of claim 2,
In the step (4) further comprises the step of storing the actual payment amount information paid by the consumer to the database of the consumer according to the payment process,
In the step (6), characterized in that further transmitting the additionally stored the actual payment information to the merchant, e-commerce method for purchasing a discount ticket by partial payment.
The method of claim 2,
In step (4), the e-commerce method for purchasing a discount ticket by partial payment, characterized in that for transmitting the sales amount according to the actual payment amount paid by the consumer in accordance with the payment process.
The method of claim 1, wherein step (4) comprises
Receiving an application for purchase of the discount ticket from a consumer registered as a member in step (2); And
Performing a payment process for payment of the partial payment amount from the consumer,
Transmitting a survey screen to the consumer; And
And receiving a response from the consumer in response to the transmitted survey. The electronic commerce method for purchasing a discount ticket by partial payment.
The method of claim 5, wherein in step (5),
And transmitting the discount ticket to a consumer who has responded to the partial payment and the survey.
The method of claim 1,
And (8) receiving the use information of the discount ticket of the consumer who has received the discount ticket in the step (5) from the affiliated store.
The method of claim 7, wherein
(9) further comprising the step of storing the use information of the discount ticket received from the merchant in step (8) by adding to the database of the consumer,
In the step (6), the use information of the discount ticket of the consumer added and stored in the step (9) further characterized in that for transmitting to the merchant, e-commerce method for purchasing a discount ticket by partial payment.
The method of claim 1,
The member information of the step (2) includes the interest information including at least one of the field of interest, hobby, residential area, region of interest,
If the discount ticket corresponding to the interest information is registered in the step (1), further comprising the step of transmitting the product registration facts to the consumer who entered the interest information, the discount ticket purchase by partial payment E-commerce method for

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