KR20120000167A - Real-time Advertising System and Communication Method Using Communication Network - Google Patents

Abstract

The present invention relates to a real-time advertising system and a method using a communication network, it is an object to be configured to be able to advertise to a large number of consumers in a short time to enable fast and efficient advertising and very suitable for event-based advertising.
In order to achieve the above object, a real-time advertisement system using the communication network of the present invention includes: an advertiser terminal capable of inputting advertisement contents and transmitting the advertisement contents to a wired or wireless communication network; The advertisement contents input to the advertiser terminal can be transmitted through a wired or wireless communication network, and includes an advertisement service provider server for transmitting the received advertisement contents to the consumer terminal in real time, the operator server, the advertisement server transmitted from the advertiser terminal A server controller which determines whether to permit the registration of advertisement contents by determining whether the contents conform to the preset terms and regulations; A database unit for storing the registered advertisement contents; It is provided with an advertisement service unit that detects the registered advertisement contents from the database unit and provides them to the consumer terminal in real time.

Description

REAL TIME ADVERTISING SYSTEM USING COMMUNICATION NETWORK AND METHOD THEREOF}

The present invention relates to a real-time advertising system and a method using a communication network, and more particularly, to configure a communication network that can be advertised to a large number of consumers in a short time, enabling fast and efficient advertising and very suitable for event-based advertising The present invention relates to a real-time advertising system and a method thereof.

Recently, advertisements through wired and wireless communication networks have increased. In particular, advertising via the Internet is rapidly increasing.

Examples include banner advertisements and search advertisements. Banner Advertisement is a method of advertising by setting an advertisement zone at a specific position within a web page.

The search advertisement is a method of advertising while providing a specific search word in a search box of a portal site while providing a corresponding search result.

However, such a conventional advertising method has a disadvantage in that the advertisement only through a web page or a portal site, and there is a problem in that the advertising efficiency is lowered due to such a disadvantage.

In particular, in the case of banner advertising, since the advertising structure is only advertised to consumers who have visited a particular web page, there is a disadvantage that the advertising method is very passive, and there is a problem in that the advertising effect is further reduced.

In addition, the conventional advertising method is a structure that only advertises to consumers who visit a specific web page and consumers who search a specific portal site, there is a disadvantage that it is somewhat unsuitable for event-based advertising that requires a quick advertising effect in a short time.

That is, it is very important that event-based advertising quickly delivers the event contents to a large number of consumers in a short time. However, the conventional advertising method is a passive advertising structure only to visitors of web pages and searchers of portal sites. Therefore, there is a disadvantage in that it is not possible to quickly advertise to a large number of consumers in a short time, and this problem has been pointed out that it is not suitable for event-based advertising.

In addition, the conventional advertising method has a disadvantage in that the advertising time is delayed because the advertising agency plans to advertise on the web page and portal site only after the advertiser plans the advertisement content. The drawback is that it is more inadequate for event-based advertising that requires faster advertising.

On the other hand, in view of this, there is also a method of directly delivering event-based advertising to consumers. For example, there is a method of directly transmitting event-based advertising content to a computer or a mobile phone of a consumer by using e-mail information or mobile phone information of a consumer (member) registered in a corresponding company.

However, such an advertising method can expect rapid advertising effect by directly sending event-based advertising contents to consumers, but has a disadvantage in that it can only advertise to consumers (members) registered in the corresponding companies, and because of these disadvantages, advertising efficiency It is pointed out that this still falls.

The present invention has been made to solve the above-mentioned conventional problems, the object of which is a real-time advertising system using a communication network that can quickly deliver the advertising information to a large number of consumers without going through a web page or portal site and its To provide a way.

Another object of the present invention is to provide a real-time advertising system and method using a communication network capable of quickly and efficiently advertising in a short time by configuring to significantly reduce the advertising time delivered from the advertiser to the consumer.

Another object of the present invention is to provide a real-time advertising system and method using a communication network that is very suitable for event-based advertising by being able to advertise to a large number of consumers in a short time.

In order to achieve the above object, a real-time advertisement system using a communication network according to the present invention, in a real-time advertisement system using a communication network that can transmit a specific content to the consumer terminal through the wired and wireless communication network, the advertisement, An advertiser terminal capable of directly inputting desired contents and transmitting the inputted advertisement contents to the wired and wireless communication networks; And an advertisement service provider server that can receive advertisement contents inputted to the advertiser terminal through the wired and wireless communication network, and transmits the received advertisement contents to the consumer terminal in real time. A server controller which determines whether to permit the registration of the advertisement contents by determining whether the advertisement contents transmitted from the advertiser terminal conform to the preset terms and laws; A database unit for storing the registered advertisement contents; And an advertisement service unit for detecting the registered advertisement contents from a database unit and providing the advertisement contents to the consumer terminal in real time.

In the real-time advertising method using the network of the present invention, a real-time advertising method using a communication network in which the advertiser terminal, the operator server and the consumer terminal are connected to each other through a wired / wireless communication network, a) advertising content to the advertiser Inputting it to a terminal and transmitting it to the operator server; b) determining whether to permit registration by determining whether the advertisement contents transmitted from the advertiser terminal comply with preset terms and laws; c) storing the advertisement contents permitted to be registered in a database unit; d) transmitting the advertisement contents stored in the database unit to the consumer terminal in real time.

According to the real-time advertising system and method using the communication network according to the present invention, since the advertiser enters the advertising content, and only a predetermined authentication process, the advertising content is delivered directly to the consumer, the advertisement delivered from the advertiser to the consumer There is an effect that can significantly reduce the time.

In addition, since the advertisement time delivered from the advertiser to the consumer can be significantly shortened, there is an effect that a quick and efficient advertisement can be performed within a short time.

In addition, since it is possible to advertise quickly and efficiently in a short time, there is an effect that is very suitable for event-based advertising.

In addition, anyone can easily check the content of the advertisement using only the application, the ad accessibility is very good. Thus, efficient advertisement is possible for a large number of consumers. This can maximize the advertising efficiency.

1 is a block diagram showing the configuration of a real-time advertising system using a communication network according to the present invention;
2 is a view showing an example of the operation of the present invention, a view showing a state of inputting the advertising content to the advertiser terminal,
3 is a view showing an example of the operation of the present invention, showing the advertisement content of the advertiser is displayed as map information on the consumer terminal,
4 is a view showing an operation example of the present invention, the advertisement content of the advertiser is displayed on the consumer terminal in the form of text or image information,
5A and 5B are flowcharts illustrating each step of a real-time advertisement method using a communication network according to the present invention.

Hereinafter, preferred embodiments of a real-time advertising system and a method using a communication network according to the present invention will be described in detail with reference to the accompanying drawings.

First, referring to FIG. 1, the real-time advertisement system of the present invention includes an advertiser terminal 10.

The advertiser terminal 10 is composed of a desktop computer, a notebook computer, a tablet computer, a mobile phone, a wired and wireless telephone, a smart phone, navigation, an IP television, a PDA, and the like.

The advertiser terminal 10 includes a program that can be connected to the wired / wireless communication network 20, for example, a web browser that can access the Internet, a wireless Internet connection program, a text transmission program, or the like. .

The advertiser terminal 10 equipped with a web browser or the like can access a homepage operated by an advertising service provider, and can register as a member of a service provided by the advertising service provider. Through this, the real-time advertising service of the advertising service provider can be used.

When the advertiser terminal 10 is a mobile phone or a wired or wireless phone, the advertiser terminal 10 may be connected to an advertisement service provider through a telephone line, and may be registered as a member of an advertisement service operated by the advertisement service provider. . Therefore, even a mobile phone or a wired or wireless telephone can use the real-time advertising service of the advertising service provider.

On the other hand, the advertiser terminal 10 has a variety of programs for using the real-time advertising system.

For example, a "login program" that can log in to the homepage of an advertising service provider (hereinafter referred to as "business operator") registered as a member, and the advertisement contents to be advertised, for example, And a "registration program" for registering a location, an advertisement item, a discount rate, a discount time, etc. in real time with the operator server 30 (to be described later) in text, symbols, graphics, and voice.

On the other hand, when the advertiser terminal 10 is a mobile phone or a wired or wireless telephone, it is possible to authenticate the membership registration by connecting to the operator on the telephone, and the contents to be advertised in real time to the operator server 30 over the telephone You can register.

For example, as shown in FIG. 2, after the advertisement contents are input by text or voice input, the advertisement contents may be transmitted to the operator server 30 to register the advertisement contents. Therefore, even a mobile phone or a wired or wireless telephone can use the real-time advertising service of the advertising service provider.

Referring back to FIG. 1, the real-time advertisement system of the present invention includes the operator server 30.

The operator server 30 includes a hard disk drive (HDD) and a microprocessor, and the advertiser terminal 10 and the consumer terminal 40 (to be described later) through the wired / wireless communication network 20. Connected with.

The operator server 30 includes a server control unit 32, a database unit 34, and an advertisement service unit 36.

The server controller 32 includes various programs for operating real-time advertisement service by processing data input from the advertiser terminal 10.

For example, the advertiser terminal 10 includes a program for distinguishing whether the advertiser terminal 10 is connected to the operator server 30 through a web site or the operator server 30 through a telephone line.

In addition, when the login data (ID, password) is input from the advertiser terminal 10 when the advertiser terminal 10 is connected through the website, the login data is compared with the pre-stored advertiser data to determine whether to approve the login. The "login approval program" is provided.

When the advertisement contents are input from the advertiser terminal 10, the advertisement contents are determined whether the input advertisement contents comply with the preset terms and regulations, and a "permission program" for permitting registration of the advertisement contents is provided.

When the advertisement content and the authentication number are input from the advertiser terminal 10 when the advertiser terminal 10 is connected through the telephone line, it is determined whether to register the advertisement contents by comparing the input authentication number with the pre-stored authentication number. Is provided with a "permission program".

After the registration of the advertisement contents is permitted, the advertiser checks whether the advertisement fee has been received from the advertiser, and based on this, has a "approval program" for approving the registration of the advertisement contents.

In some cases, the "approval program" may be connected to the provider's bank server. Therefore, when an advertisement fee corresponding to a specific advertisement content is deposited in the business bank of the operator, the advertisement content corresponding to the deposited advertisement fee may be automatically registered.

In some cases, the advertisement fee may adopt a prepaid rate plan. In the case of the prepaid rate plan, the "approval program" is configured to allow the registration of the advertisement contents after the payment of the advertisement fee in advance in advance. If the prepayment is exhausted, the fact that the prepayment is exhausted is transmitted to the advertiser terminal 10 and the registration of the advertisement contents is not permitted.

In some cases, the advertising fee may be composed of a pay-as-you-go plan. In the case of a pay-as-you-go plan, the "approval program" is configured to calculate the number of advertisement services of the advertiser by period, and then charge the advertiser for the calculated number of advertisement services. In the case of a pay-as-you-go system, the "approval program" is configured to approve the registration of the advertising content regardless of whether or not the advertisement fee is deposited.

On the other hand, the server control unit 32, the personal information and company information of the advertiser registered as a member, for example, advertiser name, business registration number, login ID, password, advertiser contact, authentication number, etc. database unit 34 ). In particular, store by individual advertisers or businesses.

When the advertisement contents input through the advertiser terminal 10 are permitted to be registered through an authentication and approval process, the server controller 32 stores the advertisement contents which have been registered in the database unit 34 of the advertiser.

For example, if the advertisement contents such as the name, location, advertisement item, discount rate, discount time, etc. inputted through the advertiser terminal 10 are permitted to be registered through the "certification program" and the "approval program," Advertisement items such as advertisement items, discount rates, discount times, and the like are stored in the advertiser's database unit 34. In this case, when the advertisement content input through the advertiser terminal 10 is "voice", the advertisement content of the voice may be converted into text and stored.

When the advertisement contents input through the advertiser terminal 10 are permitted to be registered, the advertisement service unit 36 detects the registered advertisement contents in the database unit 34 and detects the detected advertisement contents in the wired / wireless communication network. Provided to consumer terminal 40 through 20. Therefore, the advertisement content requested by the advertiser may be displayed on the consumer terminal 40.

The advertisement service unit 36 includes various application programs for providing the detected advertisement contents to the consumer terminal 40.

For example, a map application, a discount application, etc. are provided.

The map application controls the detected advertisement contents to be displayed on the map of the consumer terminal 40. In particular, as shown in FIG. 3, the advertisement content registered by the advertiser is clearly displayed on the corresponding address on the map displayed on the consumer terminal 40. Therefore, the advertisement contents can be delivered to the consumer quickly and quickly. This maximizes the advertising effect.

The discount application controls the discount advertisement contents to be displayed on the consumer terminal 40. In particular, as shown in FIG. 4, when a consumer searches for a specific location in the search box of the consumer terminal 40, discount advertisement information around the searched specific location may be displayed as a text or an image. Accordingly, the discount advertisement information around the specific location can be quickly and quickly delivered to the consumer. As a result, the advertising efficiency is improved.

Such a discount application is preferably driven in conjunction with the map information. Therefore, as shown in FIG. 4, if a particular discount advertisement content displayed on the consumer terminal 40 is selected and then "view map" 42 is selected again, as shown in FIG. 3, the selected discount advertisement content is displayed. Allows marking on the address on the map.

In addition, the discount application, when displaying the discount advertisement content of a specific company on the map, it is desirable to control so that the position of the same company around the non-discount advertisement is also displayed at the same time. Thus, it is possible to distinguish a particular company that has a discount advertisement from its peers around. As a result, it is possible to highlight specific companies that advertise discounts. As a result, it maximizes the advertising efficiency of a particular company advertising the discount.

Meanwhile, the advertisement service unit 36 may provide the advertisement contents, which are permitted to be registered, to the consumer terminal 40 as voice information. In such a case, the advertisement service unit 36 has a built-in program for converting the registered advertisement contents into voice data.

Referring back to FIG. 1, the real-time advertising system of the present invention includes a consumer terminal 40.

The consumer terminal 40 is composed of a desktop computer, a notebook computer, a tablet computer, a mobile phone, a smartphone, navigation, an IP television, a PDA, a wired and wireless telephone, and the like.

The consumer terminal 40 includes a program that can be connected to the wired / wireless communication network 20, for example, a web browser or a wireless Internet connection program that can be connected to the Internet.

The consumer terminal 40 equipped with a web browser or the like can access a homepage operated by an advertising service provider and, after connection, can use a real-time advertising service operated by the advertising service provider.

In addition, the consumer terminal 40 includes various application programs that can use a real-time advertisement service, and these application programs are downloaded from an app store.

Examples of the application program include a map application and a discount application.

In the map application, when the consumer executes the map application and then searches for a specific location, as shown in FIG. 3, the searched specific location is displayed on a map, and the owner of the advertiser terminal 10 located around the displayed specific location is displayed. The real-time advertisement information registered by the (advertiser) can be displayed on the map.

In particular, the advertisement information can be displayed accurately at the location registered by the advertiser. Therefore, the consumer can check the advertisement information displayed on the map in real time.

The discount application, when the consumer executes the discount application and then searches for a specific location, as shown in FIG. 4, the discount information may be displayed around the specific location.

In particular, the discount advertisement contents registered by the owner (advertiser) of the advertiser terminal 10 may be displayed as text, picture, symbol, or the like. Therefore, the consumer can check the discount information around the specific location in real time.

On the other hand, the discount application, after selecting any one of the discount information displayed in a letter, a picture, etc., and if the "view map" 42 is selected again, as shown in Figure 3, the selected discount advertising information is displayed on the map To be able.

Therefore, it is possible to clearly identify the location of the advertiser advertising the discount. This allows consumers to easily go to the discount companies.

Next, a real time advertising method using a real time advertising system having such a configuration will be described with reference to FIGS. 1 to 5A and 5B.

1, 5A and 5B, in the real-time advertising method of the present invention, an advertiser subscribes as a member to a web site operated by a business operator (S101). Membership uses the advertiser terminal (10).

In the state where membership is completed, in order for an advertiser to advertise a specific product or a specific service in real time, the advertiser must first access the operator server 30 using the advertiser terminal 10.

At this time, since the connection method is different depending on the type of the advertiser terminal 10, first, it is determined whether the advertiser terminal 10 is connected through the web site (S103).

As a result of the determination, if access is made through the web site, the user logs in to the connected web site (S105). The login is performed by entering the login information of the advertiser, for example, an ID and a password.

On the other hand, when the login information of the advertiser is transmitted from the advertiser terminal 10, the server control unit 32 of the operator server 30, the login information of the advertiser transmitted from the advertiser terminal 10 matches the login information of the advertiser previously stored. It is compared to determine whether (S107).

As a result of the determination, if both information match, the server control part 32 of the operator server 30 approves login of an advertiser (S109).

When the login of the advertiser is approved, the advertiser inputs a discount rate, a discount time, etc. to the advertiser terminal 10 when the content to be advertised, for example, a specific product is discounted (S111) (hereinafter, the gas station discount advertisement). Let's explain with an example).

Then, the server controller 32 of the operator server 30 determines whether the advertisement content transmitted from the advertiser terminal 10 conforms to the preset terms and regulations (S113).

As a result of the determination, if the advertisement contents comply with the pre-set terms and laws, the server controller 32 permits the registration of the advertisement contents transmitted from the advertiser terminal 10 (S115), and registers the advertisement contents permitted to be registered in the database unit. The data is stored in 34 (S117).

On the other hand, if the registration of the advertisement contents is permitted, the advertisement service unit 36 of the operator server 30 detects the registered advertisement contents in the database unit 34 (S119), and detects the detected advertisement contents in wired or wireless manner. It transmits to the consumer terminal 40 through the communication network 20 (S121).

Then, the consumer terminal 40 displays the various advertisement information transmitted through the wired and wireless communication network 20 in real time (S123).

For example, when an advertisement content of discounting vehicle fuel for a specific time is transmitted from the advertisement service unit 36 of the operator server 30 at a specific region and a specific gas station, as shown in FIGS. Fuel discount information is displayed on the map information or discount information application or homepage.

Then, the consumer can check the displayed discount information. As a result, the consumer visits the address and purchases a discounted vehicle fuel.

On the other hand, as shown in Figure 5a, after registering (S101), in the step of accessing the advertiser terminal 10 to the operator server 30, as a result of determining whether it is connected through a website (S103), If not connected (S103-1), the server control unit 32 of the operator server 30 recognizes that the advertiser terminal 10 is connected to the operator server 30 via a wired or wireless telephone line, Allows the connection between the advertiser terminal 10 and the operator server 30 through the rotation (S125).

And if both are connected through the telephone line, the advertiser enters the content to be advertised (S127), and subsequently enter the authentication number (S129) (see Fig. 2).

Then, the input authentication number is transmitted to the operator server 30, at which time, the server control unit 32 of the operator server 30 compares and determines whether the transmitted authentication number matches the preset authentication number (S131).

As a result of the determination, if both information match, the server control unit 32 of the operator server 30 determines whether the advertisement content transmitted from the advertiser terminal 10 meets the preset terms and regulations (S113).

As a result of the determination, if the advertisement contents comply with the pre-set terms and laws, the server controller 32 permits the registration of the advertisement contents transmitted from the advertiser terminal 10 (S115), and registers the advertisement contents permitted to be registered in the database unit. The data is stored in 34 (S117).

On the other hand, if the registration of the advertisement contents is permitted, the advertisement service unit 36 of the operator server 30 detects the registered advertisement contents in the database unit 34 (S119), and detects the detected advertisement contents in wired or wireless manner. It transmits to the consumer terminal 40 through the communication network 20 (S121).

Then, the consumer terminal 40 displays the various advertisement information transmitted through the wired and wireless communication network 20 in real time (S123).

As a result, the consumer can check the displayed advertisement information in real time. As a result, the consumer visits the address and purchases the advertised goods or services.

According to the present invention having such a configuration, since the advertiser inputs the advertisement contents and passes the predetermined authentication procedure, the advertisement contents are immediately delivered to the consumer, thereby greatly reducing the advertisement time delivered from the advertiser to the consumer. have.

In addition, since the advertisement time delivered from the advertiser to the consumer can be significantly shortened, fast and efficient advertisement is possible in a short time.

In addition, since it is possible to advertise quickly and efficiently in a short time, it is very suitable for event-based advertising.

In addition, anyone can easily check the content of the advertisement using only the application, the accessibility of the advertisement is very good. Thus, efficient advertisement is possible for a large number of consumers. This can maximize the advertising efficiency.

Although the preferred embodiments of the present invention have been described above by way of example, the scope of the present invention is not limited to these specific embodiments, and may be appropriately changed within the scope of the claims.

10: advertiser terminal 20: wired and wireless communication network (Network)
30: operator server 32: server control unit
34: database unit 36: advertising service unit
40: consumer terminal

Claims (14)

In the real-time advertising system using a communication network for transmitting a specific content to the consumer terminal 40 through the wired, wireless communication network 20, advertising,
An advertiser terminal 10 for directly inputting content to be advertised and transmitting the input advertisement content to the wired / wireless communication network 20;
Advertisement service server for receiving the advertisement content input to the advertiser terminal 10 through the wired, wireless communication network 20, and transmits the received advertisement content to the consumer terminal 40 in real time ( 30),
The operator server 30,
A server controller 32 which determines whether to permit the registration of the advertisement contents by determining whether the advertisement contents transmitted from the advertiser terminal 10 comply with preset terms and laws;
A database unit 34 storing the advertisement contents which have been registered and permitted;
Real-time advertisement system using a communication network, characterized in that it comprises an advertising service unit 36 for detecting the registered advertisement content from the database unit (34) to provide to the consumer terminal (40) in real time. The method of claim 1,
The advertiser terminal 10 is connected to the operator server 30 through a web site;
The server controller 32, when the advertiser terminal 10 and the operator server 30 is connected through a web site, the login information input from the advertiser terminal 10 and the login information of the advertiser is stored in advance Only when they match, the real-time advertising system using a communication network, characterized in that the control to register the advertisement content in the operator server (30). The method of claim 1,
The advertiser terminal 10 is connected to the operator server 30 via a telephone line;
The server controller 32, when the advertiser terminal 10 and the operator server 30 is connected via a telephone line, the authentication number input from the advertiser terminal 10 and the pre-stored authentication number must match. Only, the real-time advertising system using a communication network, characterized in that the control to register the advertising content to the operator server (30). The method of claim 1,
The advertising service unit 36,
And provide the advertisement contents as map information to the consumer terminal 40 so that the advertisement contents can be displayed on a map of a corresponding location registered by an advertiser. The method of claim 4, wherein
The advertising service unit 36,
When displaying the advertising content on the map, real-time advertising system using a communication network, characterized in that distinguished from the neighboring companies that do not advertise. The method according to any one of claims 1, 4 and 5,
The advertising service unit 36,
Real-time advertising system using a communication network, characterized in that to provide the advertising content to the consumer terminal 40 as text information or image information, so that the advertising content can be displayed as a text or an image. The method according to any one of claims 1, 4 and 5,
The advertising service unit 36,
Real-time advertisement system using a communication network, characterized in that the advertisement content is provided to the consumer terminal 40 as voice information so that the advertisement content can be displayed as voice information. The method of claim 1,
The consumer terminal 40,
Equipped with an application program for executing the advertisement content information provided from the advertisement service unit 36 on the screen,
The application program is a real-time advertising system using a communication network, characterized in that configured to download from the operator server (30). In the real-time advertising method using a communication network in which the advertiser terminal 10, the operator server 30 and the consumer terminal 40 are connected to each other via a wired or wireless communication network 20,
a) inputting the content to be advertised in the advertiser terminal 10 and transmitting it to the operator server 30;
b) determining whether to permit registration by determining whether the advertisement contents transmitted from the advertiser terminal 10 comply with preset terms and laws;
c) storing the registered advertisement contents in a database unit 34;
d) real-time advertising method using a communication network comprising the step of transmitting the advertisement contents stored in the database unit (34) to the consumer terminal (40) in real time. The method of claim 9,
Before step a),
a-1) connecting the advertiser terminal 10 to the operator server 30 through a web site;
a-2) After the step a-1), it is determined whether the login information input from the advertiser terminal 10 and the pre-stored advertiser login information match. Real-time advertising method using a communication network, characterized in that it further comprises the step of controlling to register the advertisement content in the server (30). The method of claim 9,
Before step a),
a-1) connecting the advertiser terminal 10 to the operator server 30 through a telephone line;
a-2) after the step a-1), it is determined whether the authentication number inputted from the advertiser terminal 10 and the pre-stored authentication number match, and only when the two numbers match, the operator server Real-time advertising system using a communication network, characterized in that it further comprises the step of controlling to register the advertisement content in (30). The method of claim 9,
In step d),
And providing the advertisement contents as map information to the consumer terminal 40 so that the advertisement contents are displayed on a map of a corresponding address. The method of claim 9 or 12,
In step d),
And providing the advertisement contents as text information or image information to the consumer terminal 40 so that the advertisement contents are displayed as text or images. The method of claim 9 or 12,
In step d),
Real-time advertising method using a communication network, characterized in that to provide the advertising content to the consumer terminal 40 as voice information, so that the advertising content is output as voice.

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