KR20090114881A - Advertising service system using e-commerce information - Google Patents

Abstract

The present invention discloses an advertisement service system using electronic commerce information capable of transmitting and controlling electronic advertisement information and related advertisement information to a user terminal.

In an advertisement service system for transmitting a multimedia message matched with advertisement information to a specific or arbitrary user terminal, the system according to the present invention requests an advertisement provided to a mobile communication terminal and provides corresponding advertisement information. An affiliate server providing electronic commerce information is connected to an advertiser server and a user terminal connected to a mobile communication network system, and generates an integrated multimedia message of electronic commerce information of the affiliate server and an advertisement message required by the advertiser server. And a commercial multimedia messaging service (CMMS) system for providing the multimedia message to the specific or arbitrary user terminal based on strategic target marketing.

Therefore, the present invention provides a high advertising effect to advertisers, mobile operators and e-commerce companies can not only obtain economic effects with a new revenue model, but also create an environment in which customers can use a variety of services anytime, anywhere.

Description

Ad service system using e-commerce information {ADVERTISEMENT SERVICE SYSTEM USING INFORMATION OF ON-LINE COMMERCIAL}

The present invention relates to a mobile advertising service, and more particularly, an information message that is essentially sent in relation to an electronic commerce such as an online shopping mall, a financial institution, a payment service, a courier service, a transport agency, etc., or includes arbitrary or related advertisement information and transmits it in conjunction. The present invention relates to an advertising service system using electronic commerce information.

Digital broadcasting, including DMB broadcasting, which has recently been commercialized, triggers convergence of broadcasting and communication, and it is becoming difficult to distinguish between broadcasting and communication due to the rapid development of digital technology and information communication technology. Broadcasting and telecommunications are fused with each other in terms of operators, networks, services, and terminals, and cable broadcasters provide Internet services while mobile operators are entering the DMB broadcasting business.

In addition, data broadcasting, in which a communication service is integrated into a broadcasting service, has been introduced, so that contents such as data, video, and voice services can be serviced through various terminals such as a TV, a PC, a PDA, and a DMB phone. Such a change may lead to an expansion of broadcast advertising media and enable more various forms of broadcast advertising.

With the opening of the digital broadcasting era, a new wave of digital convergence, which binds and converges all information and communication technologies into one device and service, is becoming a strong trend of IT technology. Different types of media such as video, voice, and data are freely fused without restriction of the terminal service network to create new services.

The key word for all of these digital convergences is "mobile." With this trend, the functions and areas of mobile phones and PDAs are becoming more and more ambiguous, and even notebooks are catching up with the trend of mobile digital convergence, which is accelerating miniaturization, light weight, and mobility.

In addition, as the satellite / terrestrial DMB broadcasting service is commercialized, many users are provided with the broadcasting service through the DMB terminal, so that they can watch their desired broadcasting anytime and anywhere with the DMB terminal. As such, the synergy effect is expected in various fields as the broadcasting and communication markets are fused together, and the advertising market is expected to evolve in various forms according to the convergence of the broadcasting communication media.

According to the conventional advertising market, consumers have no choice but to watch or listen to advertisements unilaterally provided by advertisers through mass media such as broadcasting or newspapers. That is, in recent years, as the mobile communication terminal market capable of wireless internet communication is rapidly growing, various advertisement services in text and voice forms are provided to an unspecified number of mobile communication terminal users from advertisers in various fields to advertise.

Therefore, in the case of the advertisement service through the unspecified number, there may be a case where the user of the mobile communication terminal receiving the advertisement message does not want to receive the advertisement message, which is unnecessary for the user, unlike the intention of the advertiser. In the meantime, the mobile communication terminal user frequently deletes or terminates the call even when the mobile terminal user receives the advertising message. Therefore, the advertiser does not obtain the efficiency compared to the cost invested for the advertisement. There was this.

In addition, the advertising message is simply provided to the user in the form of SMS, MMS, or voice already stored in the server, it is pointed out that the trend is somewhat inferior to the function of the rapidly developing mobile communication terminal.

The present invention was created to solve such problems, and an object of the present invention is to provide e-commerce information that can implement target marketing corresponding to gender, age, region, usage pattern analysis, etc. based on an accurate customer DB of an e-commerce company. It is to provide a used advertising service system.

Another object of the present invention is to provide an advertisement service system using e-commerce information that can increase advertisement efficiency by exposing advertisements along with necessary messages to customers so that they can exclude recognition of spam messages. .

The advertisement service system using the e-commerce information according to the aspect of the present invention for achieving the above object, in the advertisement service system for transmitting a multimedia message matched with the advertisement information to a specific or arbitrary user terminal, the advertisement service system Is an advertiser server for requesting advertisements provided to the mobile communication terminal and providing the corresponding advertisement information, and an affiliate service provider server for providing electronic commerce information to a user terminal connected to the mobile communication network system. A commercial multimedia messaging service (CMMS) system for generating information and advertisement messages required by the advertiser server into an integrated multimedia message and providing the multimedia message to the specific or arbitrary user terminal based on strategic target marketing. It is configured to be characterized.

Advertising service using the e-commerce information according to the present invention, provides a high advertising effect to advertisers, mobile operators and e-commerce companies can not only obtain the economic effect with a new revenue model, customers can provide a variety of services anytime, anywhere There is an effect that can create a usable environment.

Hereinafter, the present invention will be described in detail with reference to the accompanying drawings.

1 is a block diagram illustrating an advertisement service system using electronic commerce information according to the present invention.

First, the present invention is to provide a multimedia message based on e-commerce information, hereinafter referred to as CMMS (Commercial Multimedia Messaging Service). The above-mentioned e-commerce information is information that is essentially sent in relation to transactions such as online shopping malls, financial institutions, payments, couriers, and transport agencies, and orders, payments, delivery, and confirmation of online shopping malls (open markets, shopping malls). Information for banks, deposits and withdrawals from financial institutions (banks, card companies, insurance companies, securities companies, etc.), card usage history, bills, transactions, etc., payment information of PG (Payment Gateway) carriers (courier services, etc.), delivery Information, etc., may refer to membership, point information (OK Cash Back, etc.) information applied in offline stores such as department stores, gas stations.

In addition, the advertisement service provided by the present invention based on the above-described e-commerce information includes not only general sellers, but also corporate advertisements, brand advertisements, movie advertisements, entertainment advertisements, and the like.

As shown, the communication network applied in the present invention is a wired or wireless mobile communication network, on the advertiser server 103 and the mobile communication network system 107 requesting an advertisement provided to the mobile communication terminal and providing the corresponding advertisement information. Affiliate service provider server 105 that provides e-commerce information to the user terminal 113 to be connected is connected, along with the e-commerce information of the affiliate service provider server 105, the advertisement message requested by the advertiser server 103 It is composed of a CMMS server 101 for generating an integrated multimedia message and providing the multimedia message to a specific minority or an unspecified majority based on strategic target marketing. The affiliated provider server 105 includes an online shopping mall, a financial company, a PG company, a courier company, and the like, and collectively refers to other operators that realize electronic commerce.

The CMMS server 101 is to provide sales and settlement services to the affiliate service provider server 105, and also performs target user management, callback service provision, advertisement management, schedule / monitoring management, and the like. In order to provide such a service, the CMMS server 101 interworks with a database 109 that stores and manages billing information, advertisement / media information, and target user information.

In this case, the CMMS server 101 receives billing information from the affiliate service provider server 105 via the electronic transaction, and the age band, region, taste, and purchase amount of each purchase item for the consumer for the payment item. The target user information is generated by extracting such information. The target user information is used as strategic information for identifying a receiver in providing advertisement information provided from the advertising agency server 103 to the user terminal 113. The strategic information is for efficiently selecting targets of receiving advertisements, and matching advertisements corresponding to the tastes of goods buyers. Such advertisement matching means increases the effectiveness of advertisements by inserting and providing advertisements related to goods or services.

For example, target marketing is carried out using an accurate customer database of e-shopping companies such as open markets, online shopping malls, home shopping, banks, credit card companies, and courier services.Sending, ordering, shipping information, SMS sending, bank deposit and withdrawal transactions, and cards SMS sending information, such as usage history and bill notices, can be used, and local marketing using shipping destinations will also be possible based on this information. Therefore, when a product is delivered to a specific region, it may be possible to issue coupons, events, and performance information around the region.

Meanwhile, the mobile communication network system 107 includes an MMSC server 111. The MMSC server includes a short message (SMS), a long message (LMS), a video message, and the like. Through the MMSC server 111, the advertisement information of the advertiser server 103 is delivered as an integrated multimedia message together with the payment item information of the e-commerce provided by the affiliate server 105. In addition, the MMSC server 111 may include callback URL information to enable user access to advertisement information.

2 is a diagram showing the main functions of the CMMS server 101 according to the present invention. As shown in the figure, the advertisement related information is received through the connection with the advertiser server 103, the payment information according to the sale of goods or services and the buyer related information according to the payment object through the connection with the affiliated operator server 105. Is provided, generates a multimedia message based on the buyer related information and advertisement related information, and receives it from the service operation module 201 and the service operation module 201 for controlling transmission to the MMSC server 111. A target user management module 207 for generating and managing a target user by extracting information on a buyer's taste, a buyer's age band, and a purchase region based on the buyer's related information, and on selling goods or services based on the buyer's related information. Billing service providing module 205 for transmitting the billing information for the user terminal 113 and the corresponding advertisement information based on the advertisement related information. , The advertisement management module 209 for collecting the corresponding homepage information, the website information, the advertisement classification information, and the like, in response to a user access request for the advertisement information, additional information on the advertisement or the homepage or website of the advertisement. A callback service operation module 211 for executing a connection to the network, and a schedule / monitoring module 213 for checking or monitoring an MMS transmission and reception status of the multimedia information generated by the service operation module 201; And an MMS sending module 203 for transmitting the multimedia information to the MMSC server 111 based on the scheduling / monitoring module 213.

Meanwhile, the database 109 includes billing information 215 generated by the billing service providing module 205 and advertisement and media information 217 managed by the advertisement management module 209 to manage the target user. The target user information 219 extracted through the module 207 is stored and managed.

As such, the service operation module 201 provides the advertisement information corresponding to the tastes and demands of the consumers as a multimedia service based on the advertisement information and the consumer purchase information provided from the advertiser server 103 and the affiliate service provider 105. do. Therefore, the user is provided with product purchase information, service usage information, etc. through the user terminal 113, and the user is in contact with the advertisement information necessary for the user.

3 is a flowchart illustrating an advertisement management procedure of affiliates and advertisers according to the present invention.

As shown, in step S301, the CMMS server 101 receives the classification of information on the customers of each company based on the alliance with the affiliated operators, and in response to the approval result, the service operation module of the CMMS server 101. 201 stores and manages the registration information of the customer, which may be provided from the affiliated operator, into the advertisement management module 209. The customer information classifies and manages information such as buyer taste, buyer age band, purchase region, and trends based on purchase related information of a goods buyer or a service buyer, and is provided from an affiliated business operator. Here, the purchase related information about the customer information may be information generated by a corresponding company, but is generated by the target user management module 207 in the embodiment of the present invention.

Accordingly, as in step S303, the purchase related information is generated from the target user management module 207, and is assumed to be registered as target user information 219 assigned to the database 109 under the instruction of the service operation module 201. do.

On the other hand, the affiliated operator sets the authority information for limiting the advertising period and the range of advertising for approval of the classification of the customer information, the period / authority information also to the target user management module 207 as step S305 It is registered. The term / permission information for the advertisement is set and approved by the affiliates based on the consumer's own approval. Therefore, the target user management module 207 will be applied as part of the information processing according to the approval procedure of the affiliated operator. The information processing is for improving the efficiency of the advertisement, and performs mutual matching for any advertisement and customer information, and the processed information is registered in the advertisement management module 209.

Thereafter, the advertisement management module 209 provides period and authority information for the advertisement to be provided as a customer to the schedule / monitoring module 213 at step S307, and the schedule / monitoring module 213 at random in step S309. Advertisement management information such as time slot, advertisement count, advertisement contents, etc., to be provided is generated and registered as target user information of the database 109.

Hereinafter, the advertisement registration procedure of the advertiser will be described. The advertisement registration is requested from the advertiser server 103 to the CMMS server 101. As shown in FIG. 311, the advertiser performs a request for registering an advertisement to the CMMS server 101. The service operation module 201 of the CMMS server 101 receives an advertisement registration request of an advertiser through a wired or wireless mobile communication network. The received advertisement registration request is registered and managed according to the procedure set by the advertisement management module 209. In addition to the advertisement request, the advertiser transmits corresponding advertisement information, advertisement related information, and target user selection information to the service operation module 201 through the advertiser server 103 in step S313.

The service operation module 201 requests target user information corresponding to the corresponding advertisement to the target user management module 207. In operation S315, the target user management module 207 may include target user information corresponding to the target user selection information requested by the advertiser, for example, mobile number information, area information, current location information, and age-specific mobile number information. 109).

In addition, the advertiser server 103 registers the advertisement information to the CMMS server 101 in step S317. The advertisement information includes information such as advertisement image, advertisement voice, advertisement animation, etc., and classifies contents of the advertisement. Has information. Here, the content classification information for the advertisement is a means for mutually matching with the customer-related information set from the affiliated operator, it is managed by the target user management module 207.

In step S319, the service operation module 201 instructs the target user management module 207 to display advertisement contents of the corresponding advertisement, such as advertisement text, advertisement image, or the like in the database 109. The media information 217 is registered. The advertisement / media information registered in the database 109 is added with an arbitrary identification code, which is to be matched with the content classification information for the advertisement managed by the target user management module 207.

In step S321, the advertiser server 103 requests registration of the advertisement period to the CMMS server 101. This is a request for an advertisement time slot, date, etc. of the corresponding advertisement, and the service operation module 201 stores the advertisement period information requested by the advertiser server 103 to the advertisement management module 209. In step S323, the advertisement management module 209 registers the advertisement period information, and schedules and monitors the advertisement with the schedule / monitoring module 213. For example, information such as an advertisement time, an advertisement frequency, an advertisement region, and a corresponding advertisement. Send an identification code for. In operation S325, the schedule / monitoring module 213 registers advertisement period information on the corresponding advertisement in the database 109.

4 is a flowchart illustrating an advertisement service procedure according to the present invention.

In step S401, the service operation module 201 receives the e-commerce information from the affiliate server 105. Here, the electronic commerce information is consumer notification related information generated due to the electronic commerce, and includes information related to a purchase related notice of a online shopping mall, a deposit confirmation notice, a financial transaction confirmation notice of a financial company, a delivery notice of a courier company, and the like. This information is provided based on prior partnership with affiliates.

As described above, the service operation module 201 instructs the advertisement start based on the advertisement schedule registered with the schedule / monitoring module 213 after confirming the electronic commerce information. Therefore, in step S403, the schedule / monitoring module 213 extracts an identification code for the corresponding advertisement in response to a request of the service operation module 201 and transmits the identification code to the database 109.

The database 109 extracts advertisement information corresponding to the identification code from the previously stored advertisement / media information 217 based on the identification code. After receiving the advertisement information, the service operation module 201 enters step S405 and instructs the schedule / monitoring module 213 to extract information about a target user.

The target user management module 207 transmits an identification code for requesting pre-stored target user information 219 to the database 109. In step S407, the database 109 responds to the target user management module. 207, the target user information is provided. In step S409, the service operation module 201 generates a multimedia message by matching the received e-commerce information with advertisement information. The multimedia message is stored and managed in the database 109.

The multimedia message combines e-commerce information and advertisement information related thereto, and presents payment information and advertisement information on one screen as illustrated in FIG. 5, for example, when a user selects an article in an online market. Alternatively, in providing the payment item information generated at the time of service purchase to the user terminal 113, advertisement information related to the purchased item or service is provided on the screen of the user terminal 113. Therefore, the user is exposed to the advertisement information in addition to the payment information.

After the scheduling / monitoring module 213 recognizes the extraction of the target user information in order to transmit the multimedia message to the terminal of the corresponding consumer, the scheduling / monitoring module 213 instructs the transmission of the multimedia message in step S411. do. The message transmission instruction is notified to the MMS sending module 203 as in step S413, the MMS sending module 203 instructs the multimedia sending request to the MMSC server 111 of the mobile communication network system 107, and the database. The multimedia message stored at 109 is provided to the MMSC server 111.

Meanwhile, the service operation module 201 monitors whether the callback URL is received along with the multimedia message transmission. In step S415, when the callback service information is received from the callback service operation module 211, the service operation module 201 manages the target user to identify an identification code corresponding to the advertisement information corresponding to the callback URL information. Extract from module 207. In addition, the homepage or the web site of the advertisement information pre-stored and managed in correspondence with the identification code is extracted and transmitted to the user terminal 113 or online connection is performed.

As described above, the advertising service system using the e-commerce information and the method of operating the same according to the present invention, first provide a communication environment to secure a new business area of mobile advertising to the carrier, and utilizes the existing infrastructure for shopping mall operators In addition to providing an opportunity for the development of a new advertising market, it is expected to form a win-win structure as a mutual organic relationship between telecommunications companies, shopping mall operators and financial companies to provide the possibility of industrial use and the realization of value.

1 is a block diagram showing an advertising service system according to the present invention.

FIG. 2 is a diagram illustrating the main functions of the CMMS server of FIG. 1.

3 and 4 are flowcharts for explaining the main operation of the present invention.

5 is an advertisement service according to an embodiment of the present invention.

<Explanation of symbols for main drawings>

101: CMMS server 103: advertiser server

105: affiliated service provider server 107: mobile communication network system

109: Database 111: MMSC Server

113: user terminal 201: service operation module

203: MMS sending module 205: Billing service providing module

207: target user management module 209: advertising management module

211: callback service operation module 213: scheduling / monitoring module

Claims (6)

An advertisement service system for transmitting a multimedia message matched with advertisement information to a specific or any user terminal, The advertisement service system includes an advertiser server for requesting advertisements provided to a mobile communication terminal and providing corresponding advertisement information, and an affiliate service provider server for providing e-commerce information to a user terminal connected to the mobile communication network system. CMMS (Commercial Multimedia) for generating the electronic commerce information of the affiliated operator server and the advertisement message required by the advertiser server into an integrated multimedia message, and providing the multimedia message to the specific or arbitrary user terminal based on strategic target marketing. Messaging Service) advertising service system using the e-commerce information, characterized in that consisting of a system. The method of claim 1, The affiliate service provider server is an advertising service system using electronic commerce information, characterized in that any one of the server server of the online shopping mall, financial company, PG company, courier. The method of claim 1, The CMMS system receives billing information through the electronic commerce payment from the affiliate server, but infers information such as age band, region, taste, purchase amount, etc. for each purchase item of the consumer for the billing information. Advertising service system using the e-commerce information, characterized in that the mutual matching with the message. The method of claim 1, The mobile communication network system includes an MMSC server (Multimedia Message Service Center Server), the MMSC server is capable of operation management of callback URL (Callback URL) information, The CMMS system receives advertisement related information through access to the advertiser server, receives payment information according to the sale of goods or services and buyer related information according to a payment target through access to the affiliated service provider server. A service operation module for generating a multimedia message based on the related information and the advertisement related information, and controlling the transmission to the MMSC server; A target user management module configured to generate and manage a target user by extracting information on a buyer's taste, a buyer's age band, and a purchase region based on the buyer related information received from the service operation module; An advertisement management module for collecting corresponding advertisement information, corresponding homepage information, web site information, advertisement classification information, etc. based on the advertisement related information; A callback service operation module configured to execute access to additional information on the advertisement or the homepage, the website, etc. of the advertisement in response to a user access request for the advertisement information; A schedule / monitoring module for checking or monitoring an MMS transmission and reception state of the multimedia information generated by the service operation module; And an MMS sending module for transmitting the multimedia information to an MMSC server based on the scheduling / monitoring module. The method of claim 4, wherein Billing service providing module for transmitting the payment information for the goods or services for sale based on the buyer-related information to the user terminal; Advertising service system using the e-commerce information further comprises. The method according to claim 4 or 5, And a database for storing and managing the target user information extracted through the target user management module, including billing information generated by the billing service providing module and advertisement and media information managed by the advertisement management module. Advertising service system using the e-commerce information.

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