KR20090105300A - Ad Fee Settlement Processing System and Method for Navigation Ad Service - Google Patents

Abstract

The present invention relates to an advertisement fee settlement processing system and method for providing a navigation advertisement service. In the system for providing advertising services of companies according to the present invention, according to the process of processing the advertising fee of the companies, the advertising companies according to the advertisement request information is output to the electronic map information output the current user's location, A navigation terminal device that stores the movement trajectory information and the advertisement log information of the advertisement companies by referring to the user, and receives the movement trajectory information and the advertisement log information from the navigation terminal device through a wired / wireless communication network and moves among the advertisements provided in the advertisement log information. It is characterized in that it comprises an advertising service management server to determine whether the user visited the company from the trajectory information, and if the actual visit is confirmed to charge the advertising fee according to the corresponding advertising company.

Description

Advertisement system and method for advertisement rate settlement according to provision of navigation advertisement service {adjustment system and method for advertisement rate by navigation advertisement service}

The present invention relates to a navigation terminal device, and more particularly, to a navigation advertising service system and method for providing advertisements of advertisement companies in a navigation terminal device.

Navigation, an automatic navigation device, is a device that provides an optimal route from a user's current location to a destination when a user such as a driver driving a vehicle requests a destination. That is, when a user requests a destination to go by using an address or a building name, the navigation is provided to the user by providing the user's current location as a coordinate value from electronic map information stored in memory and a global positioning system (GPS). It can guide you to the best route. Accordingly, the user can quickly and conveniently find a destination to go through the navigation.

However, such a conventional navigation simply guides the route according to the destination search, so that the user must know information such as the address or building name of the destination to go to. For example, if a user wants to find a restaurant in order to eat at the current location, the user needs to know a place of a restaurant or a restaurant according to a meal menu in advance. In addition, if a user visits a specific resort through navigation, the navigation only provides a function of searching for and guiding only the travel path of the specific resort input by the user. If the user moves to the resort and wants to find the surrounding information of the resort such as restaurants, tourist attractions, and recreational facilities, the user searches for the surrounding information near the resort in advance through media such as magazines, TVs, and the Internet in advance. There is a problem to reduce the inconvenience.

In addition, if the destination you are traveling to is not a planned destination, or you are looking for nearby information such as a gas station, department store, restaurant, etc. when traveling on a way, you must spend a lot of time and effort on a busy road. Because you can find a destination that does not work quickly will occur.

The present invention is to solve such a problem, when entering a general keyword such as gas station, department store, car center, restaurant, etc., by presenting the user within a certain range of the location where the user is located to reduce the time and cost of the user's movement The purpose is to make it possible.

Furthermore, an object of the present invention is to output additional information such as sales amount and preference of advertisement companies to the navigation terminal device, thereby increasing the reliability of using the advertisement company to the user.

Furthermore, an object of the present invention is to increase the credibility of the advertiser to pay the advertisement fee by charging the advertisement fee to the advertising companies through the navigation record of the user stored in the navigation terminal device.

Furthermore, an object of the present invention is to provide another advertising service to advertising companies by recommending an advertising company to a user through a navigation terminal device.

The above technical problem is achieved by the characteristic aspects of the present invention described below. In the system for providing advertising services of companies according to the present invention, according to the processing of the advertising fee of the companies, according to the current user's location outputs the advertising companies according to the advertisement request information on the electronic map information output, advertising companies Navigation terminal device for storing the user's moving track information and the advertising log information of the advertising companies with reference to the mobile terminal, and the mobile terminal information and the advertising log information received from the navigation terminal device through the wired / wireless communication network It is characterized in that it comprises an advertising service management server for determining whether the user visited the company from the movement trajectory information, and if the actual visit is confirmed to charge the advertising fee according to the advertising company.

According to this aspect of the present invention, among the advertising companies output to the navigation terminal device can determine the advertising company actually visited by the advertiser to charge the advertising fee.

The navigation terminal device according to an additional aspect of the present invention selects at least one of the advertisement companies outputted in the electronic map information, and stores the company information including the company name, contact information, transaction information, and product information of the corresponding company in the electronic map information. It is characterized by outputting.

According to this aspect, the user can trust a plurality of advertising companies through the company information of the advertising companies output on the electronic map information of the navigation terminal device, and can select the advertising companies easily and quickly.

According to an additional aspect of the present invention, the advertisement log information includes visual information on which at least one of the advertisers outputted in the electronic map information is selected, and the movement trajectory information includes location information of the user moving according to the advertisement log information. And visual information according thereto.

According to this aspect, it may be determined whether the user actually visited the selected advertising company, and when determining that the user actually visited, the advertiser may be charged an advertisement fee.

Advertisement payment processing system and method according to the present invention provides a navigation advertising service according to the user enters a general keyword, such as gas station, department store, car center, restaurant, etc. by advertising a company located within a certain range where the user is located on the move to the user You can save time and money. In particular, when the user is located in an area where peripheral information such as a transit road is not secured, the user can be provided with the necessary advertisement companies through the present invention to not only solve the inconvenience of the user, but also reduce the time and cost accordingly. Can be.

Furthermore, the present invention informs the navigation terminal device of additional information such as sales amount, preference, etc. of the advertisement companies provided with the advertisement service, so that the user can trust a large number of advertisement companies and select the advertisement companies easily and quickly.

Furthermore, as the present invention provides advertisement services of companies through the navigation terminal device, advertisers can variously advertise companies. In addition, as the advertiser bills the advertisement fee through the user's movement record stored in the navigation terminal device, the advertiser can increase the reliability of paying the advertisement fee.

The foregoing and further aspects of the present invention will become apparent from the following examples. Hereinafter, with reference to the preferred embodiments described with reference to the accompanying drawings of the present invention will be described in detail so that those skilled in the art can easily understand and implement.

1 is a block diagram showing an advertisement fee settlement processing system according to the navigation advertising service provided according to an embodiment of the present invention. According to the above-mentioned aspect of the present invention, it is preferable that the advertisement fee settlement processing system according to the navigation advertisement service provision includes a navigation terminal device 100, an advertisement service management server 200, and an advertisement company server 300.

The navigation terminal device 100 according to the present invention outputs the advertisement companies according to the advertisement request information on the electronic map information on which the current location of the user is output, and the movement trajectory information and the output company that the user has moved with reference to the output companies. Store advertisement log information. Here, the user may be a driver who drives the vehicle 400 to which the navigation terminal device 100 is attached as shown. In addition, the electronic map information includes road maps, background maps, and point of interest (POI) information. Advertisers are companies that provide advertisement services in the system according to the present invention. In addition, the navigation terminal device 100 calculates a current position of the user using coordinate values using navigation data called a global positioning system (GPS). In addition, as GPS essentially includes visual data, the navigation terminal device 100 continuously stores time-specific location information, that is, movement trajectory information, in a memory device such as an SD-card periodically according to a user's moving trajectory. do.

As such, the navigation terminal device 100 does not input specific information such as an address or a building name, but instead inputs an advertisement request information such as a gas station, a department store, a restaurant, and the like within a predetermined range with reference to the current location of the user. Guide the business. For example, a user driving a vehicle inputs advertisement request information 'POI' or POI classification to the navigation terminal device 100 to gasoline the vehicle. Accordingly, the navigation terminal device 100 provides an advertisement service to the user by outputting a gas station within a predetermined range to the electronic map information with reference to the current location where the user is located. Here, the advertisement request information may be advertisement keyword information input from a user or a hot key or a selection item provided by the navigation terminal device 100.

That is, the user may search by inputting the keyword 'gas station' into the navigation terminal device 100 as described above. In addition, the user may quickly search for the keyword 'gas station' by using a shortcut key such as a hot key provided in the navigation terminal device 100. As such, when the advertisement request information is input from the user, the navigation terminal device 100 outputs advertisement companies related to the advertisement request information to the electronic map information with reference to the current location of the user. When a plurality of advertisement companies are output to the electronic map information of the navigation terminal device 100, the user selects at least one of the output companies. When an advertisement company is selected, additional information such as a company name, contact information, transaction information, product information, etc. of the selected company according to an additional aspect of the present invention is output to the electronic map information.

For example, as the user inputs advertisement request information or POI information called 'gas station', a plurality of gas stations near the user are output to the electronic map information. When a plurality of gas stations are output, the user may select at least one of the plurality of gas stations that are output. When a gas station is selected from the user, as described above, the user may check the company information including the company name, contact information, transaction information, and product information of the selected gas station. In this case, the transaction information may be sales amount information or other user's evaluation, and thus, the user may compare and search a plurality of gas stations printed on the electronic map information to select the fastest, least expensive, or preferred gas station. have. Thereafter, the user may be guided to the selected gas station through the navigation terminal device 100 in an optimal path.

On the other hand, when at least one of the advertisement companies displayed in the electronic map information is selected, the navigation terminal device 100 stores the advertisement log information including the visual information selected by the advertisement company. Thereafter, as the recommendation path of the selected advertisement company is output to the navigation terminal device 100, the user may go to the selected advertisement company according to the recommendation path. In moving to the advertisement company selected by the user, the navigation terminal device 100 periodically stores the location information moved by the user and the movement trajectory information, which is visual information, by using the GPS as described above.

As such, the navigation terminal device 100 continuously stores the advertisement log information and the movement trajectory information in a memory device such as an SD card. The advertisement log information and the movement trajectory information stored in the navigation terminal device 100 may be transmitted to the advertisement service management server 200 which will be described later to request an advertisement fee from an advertisement company.

The advertisement service management server 200 receives movement trajectory information and advertisement log information from the navigation terminal device 100 through a wired or wireless communication network. Thereafter, the advertisement service management server 200 determines whether the user visits the advertisement company provided in the advertisement log information through the movement trajectory information. At this time, the determination method is preferably based on the destination arrival log of the navigation terminal. When the record of the visit to the advertisement company is confirmed, the advertisement service management server 200 bills the advertisement company server 300 for the advertisement fee.

The movement trajectory information and the advertisement log information transmitted to the advertisement service management server 200 may be transmitted when the electronic map information of the navigation terminal device 100 is updated from the advertisement service management server 200. That is, the user accesses the advertisement service management server 200 through an external device such as a user computer to update the electronic map information stored in the memory card. Accordingly, the navigation terminal device 100 updates the electronic map information through the user computer, and the advertisement service management server 200 receives the movement trajectory information and the advertisement log information stored in the memory card of the navigation terminal device 100. .

The advertisement service management server 200 receiving the movement trajectory information and the advertisement log information from the navigation terminal device 100 obtains visual information on which the user selects the advertisement companies with reference to the advertisement log information. The advertisement service management server 200 obtains time information and position information moved by the user with reference to the received movement trajectory information. Thereafter, the advertisement service management server 200 obtains the time information of the movement trajectory information related to the time information of the advertisement company selected by the user using the movement time information of the user acquired from the movement trajectory information. Thereafter, the advertisement service management server 200 obtains the location information related to the movement time information of the user from the movement trajectory information, identifies the advertisement company, and determines whether the user has reached the advertisement company recommended by the navigation terminal device 100. . In other words, when the advertisement company selected by the user moves according to the guidance of the navigation terminal device 100, movement trajectory information including time information and location information is periodically stored. That is, when arriving at the selected advertising company, since the movement trajectory information, which is the user's visual information and location information, does not change until moving to the next place, the advertisement service management server 200 makes the advertising company whose destination terminal is the target place. Determine if we have left a log when we arrived. If it is determined whether the user has reached the advertisement company, the advertisement service management server 200 will charge the advertisement fee according to the advertisement effect to the server 300 of the advertisement company.

2 is a block diagram of a navigation terminal device providing an advertisement service according to an embodiment of the present invention. As illustrated, the navigation terminal device 100 that provides the advertisement service according to the present invention generally includes an input unit 110, an output unit 120, a GPS receiver 130, and a road map DB 140.

The input unit 110 is a configuration for receiving a command for requesting a destination to which the user wants to go by using an address or a building name or a classification name of a POI, and a command for using an additional service such as digital multimedia broadcasting (DMB). Can be input. The input unit 110 may be implemented as a remote control device such as a touch pad for inputting a command by touching a key or a menu displayed on a screen. The output unit 120 may include, for example, a display device such as a liquid crystal display (LCD). The output unit 120 may output a moving path of the user to the electronic map information or electronically output a destination according to a user's request. It prints out the map information so that users can move to their destination easily and quickly. In addition, the output unit 120 outputs information such as the remaining distance and the estimated arrival time according to the movement as well as the movement route of the user.

The GPS receiver 130 receives location information and time information of the user including the navigation terminal device 100 from at least three GPS satellites and calculates a current location coordinate value of the user. Accordingly, the navigation terminal device 100 may indicate the current location of the user through the output unit 120. The road map DB 140 is a configuration in which the electronic map information output to the output unit 120 is stored, and the electronic map information includes a road map, a background map, and POI information. Accordingly, the navigation terminal device 100 receives the electronic map information corresponding to the current position coordinate value of the user calculated from the GPS receiver 130 from the road map DB 140 and outputs it to the output unit 120.

 In the present invention, the navigation terminal device 100 preferably includes an advertisement DB 141, a movement trajectory DB 143, an advertisement log DB 145, an interface unit 150, and a controller 160. . In the present embodiment, the advertisement DB 141 is a configuration in which companies to provide advertisements are stored, and the navigation terminal device 100 extracts and outputs the corresponding advertisement companies from the advertisement DB 141 according to the advertisement request information of the user. Output to the unit 120.

The movement trajectory DB 143 is a configuration in which the movement trajectory information of the user is stored, and the navigation terminal device 100 moves the position including the current position information of the user calculated from the GPS receiver 130 and time information accordingly. The trajectory information is stored.

The advertisement log DB 145 is configured to store advertisement log information for providing advertisements to companies stored in the advertisement DB 141, and the advertisement log information includes visual information. That is, when the user inputs the advertisement request information through the input unit 110, the navigation terminal device 100 extracts an advertisement company related to the input advertisement request information from the advertisement DB 141. The extracted advertising companies are output through the output unit 120 to the electronic map information outputting the current location of the user. When the advertisement companies are output to the electronic map information, the user may select at least one of the outputted advertisement companies, and log information at this time is stored in the advertisement log DB 145. Such movement trajectory information stored in the movement trajectory DB 143 and advertisement log information stored in the advertisement log DB 145 are transmitted to the advertisement service management server 200 through the interface unit 150 to be described later. Thereafter, the advertisement service management server 200 analyzes the received movement trajectory information and the advertisement log information to determine whether the user has visited the advertisement company, and then charges the advertisement fee to the corresponding advertisement company server 300.

The interface unit 150 is configured to communicate with an external device. For example, the interface unit 150 may be a wired interface such as a universal serial bus (USB) method, or may be a wireless interface such as Bluetooth. The navigation terminal device 100 is connected to the user computer through the interface unit 150 to exchange information with the advertisement service management server 200 described above. That is, the navigation terminal device 100 may receive and update the updated electronic map information from the advertisement service management server 200 through the interface unit 150. In addition, the advertisement service management server 200 receives the movement trajectory information and the advertisement log information every time the electronic map is updated from the navigation terminal apparatus 100, and determines the corresponding advertisement company and charges the advertisement fee accordingly.

The controller 160 controls the components of the navigation terminal device 100, and includes a navigation engine unit 161, a movement trajectory processing unit 162, an advertisement processing unit 163, and an information transmission processing unit 165. The navigation engine unit 161 matches the current location value of the user calculated from the GPS receiver 130 with the electronic map information stored in the road map DB 140 and outputs the user's location through the output unit 120. When the keyword requested by the user is input from the input unit 110, the navigation engine unit 161 sets the path of the destination associated with the keyword in the electronic map information in which the current location of the user is displayed and outputs it through the output unit 120. .

The movement trajectory processing unit 162 stores the movement trajectory information moved by the user along the path set by the navigation engine unit 161 in the movement trajectory DB 143. Here, the movement trajectory information includes position information moved by the user and visual information according to the movement trajectory information. Such movement trajectory information is periodically stored in the movement trajectory DB 143. The advertisement processor 163 is configured to transmit advertisement companies based on the advertisement request information input from the input unit to the navigation engine unit 161 and store advertisement log information including visual information of the advertisement companies in the advertisement log DB 145. . Here, the advertisement request information may be requested through advertisement keyword information input from a user through the input unit 110 of the navigation terminal device 100 or a hot key provided by the navigation terminal device 100. As such, when the advertisement request information is input from the user through the advertisement keyword information or the hot key, the advertisement processor 163 extracts the advertisement companies related to the advertisement request information from the advertisement DB 141 through the advertisement search unit 164. The advertisement search unit 164 is configured to search advertisement companies related to the advertisement request information from the advertisement DB 141, and the advertisement companies searched from the advertisement search unit 164 are navigated through the advertisement processing unit 163 to the navigation engine unit 161. Is sent to.

The navigation terminal device 100 according to the present invention further includes an additional information DB 147 storing company information of advertisement companies stored in the advertisement DB 141. The company information stored in the additional information DB 147 may include a company name, a contact information, a coupon, transaction information, and product information. Here, the transaction information may be sales price information for each company or evaluation of another user.

That is, as the user selects at least one of the advertisement companies output in the electronic map information, the advertisement search unit 164 retrieves the company information of the selected advertisement company from the additional information DB 147 and transmits the information to the advertisement processing unit 163. do. In addition, the advertisement search unit 164 stores advertisement log information including visual information on which the user selects at least one of the advertisement companies output in the electronic map information in the advertisement log DB 145.

Meanwhile, the advertisement processing unit 163 receiving the company information transmits it to the navigation engine unit 161, and the navigation engine unit 161 outputs the company information of the advertisement company selected by the user through the output unit 120. Accordingly, the user may select an advertisement company that is fast and inexpensive or has high preference at the current location of the user by referring to the company information output in the electronic map information.

For example, when the advertisement request information or POI information called 'gas station' is input from the user through the input unit 110, the advertisement search unit 164 considers the current location of the user and selects the advertisement companies called 'gas station' from the advertisement DB ( 141). Thereafter, the advertisement processor 163 transmits the gas stations extracted from the advertisement search unit 164 to the navigation engine unit 161. Accordingly, the navigation engine unit 161 matches the gas stations transmitted from the advertisement processor 163 to the electronic map information indicating the current location of the user and outputs the matching gas stations through the output unit 120.

As such, when gas stations are output to the electronic map information, the user may select at least one gas station. When at least one of the gas stations output in the electronic map information is selected by the user, the advertisement processing unit 163 stores the advertisement log information including the time information on which the gas station is selected in the advertisement log DB 145. In addition, the advertisement processor 163 receives the company information related to the gas station selected by the user through the advertisement search unit 164, and transmits it to the navigation engine unit 161. Accordingly, the navigation engine unit 161 outputs the company information of the gas station selected by the user through the output unit 120. The user may select a gas station that is close to the user, inexpensive or has a high preference by referring to the business information printed on the electronic map information, and may visit the gas station according to the route guidance.

The information transmission processor 165 is configured to transmit the advertisement log information stored in the advertisement log DB 145 and the movement trace information stored in the movement trace DB 143 through an interface unit 150 connected to an external device such as a user computer. . Accordingly, the advertisement service management server 200 receives the advertisement log information and the movement trajectory information transmitted from the information transmission processor 165 through the interface unit 150. The advertisement company may be determined based on the received advertisement log information and the movement trajectory information, and the advertisement fee may be charged accordingly.

Hereinafter, an advertisement fee settlement processing method according to an advertisement request according to an embodiment of the present invention will be described in detail with reference to FIG. 3. 3 is a flowchart schematically illustrating a method for processing an advertisement fee according to an advertisement request according to an embodiment of the present invention.

As shown, in one embodiment, the advertisement service management server receives the advertisement log information and the movement trajectory information of the advertisement companies output on the electronic map information of the navigation terminal device (S100). Here, the advertisement log information is information including visual information on which at least one advertisement company among the advertisement companies output on the electronic map information of the navigation terminal device is selected. Such advertisement log information is generated according to the advertisement request information of the user. The movement trajectory information is position information moved by the user from the current position and time information according to the movement trajectory. The movement trajectory information includes position information moved by referring to the movement route of the advertisement company selected by the user and visual information. That is, when the advertisement request information is input to the navigation terminal device from the user, the navigation terminal device extracts the advertisement companies related to the advertisement request information. The navigation terminal device then outputs the extracted advertisement companies by matching the electronic map information. Accordingly, the user may select at least one advertising company among the outputted advertising companies. When the advertisement company is selected, the navigation terminal device stores the advertisement log information including the time information at which the advertisement company is selected.

Meanwhile, as the advertisement company is selected from the user, the navigation terminal device extracts the company information related to the selected advertisement company and outputs it to the electronic map information. Here, the company information may include a company name, contact information, transaction information, and product information, and the transaction information may be sales amount information. When the company information is output on the electronic map information of the navigation terminal device, the user may select an advertisement company that is close to the user, has a low price, or has a high preference with reference to the output company information. As the advertisement company is selected, the navigation terminal device guides the movement route from the current location of the user to the advertisement company, and thus stores the movement trajectory information moved by the user. As described above, the advertisement service management server receives the advertisement log information and the movement trajectory information stored in the navigation terminal device every time the electronic map is updated through wired and wireless communication.

Thereafter, the advertisement service management server obtains location information and visual information of the user who stayed within a predetermined distance through the received movement trajectory information. The advertisement service management server determines whether the user visited the company by matching the received advertisement log information with the acquired location information and time information (S200).

That is, when the advertisement log information and the movement trajectory information are received from the navigation terminal device, the advertisement service management server first obtains the position information that the user has moved and the time information according to the movement trajectory information. The advertisement service management server obtains visual information on which the user selects at least one advertisement company among a plurality of advertisement companies output on the electronic map information of the navigation terminal device with reference to the received advertisement log information.

Thereafter, the advertisement service management server matches the time and location information to determine whether the user selects the advertisement company and actually moves to the company through the user's movement trajectory information and the advertisement log. If the fact that the visit to the advertiser is identified as the location information, the time to stay at the location is measured and if the stay is more than a predetermined time agreed with the advertiser, it is determined that the visit is by advertisement, and the advertisement service management server Billing advertising fee to be collected (300). Accordingly, the advertisement service management server may collect the advertisement fee from the advertisement company.

So far I looked at the center of the preferred embodiment for the present invention.

Those skilled in the art will understand that the present invention may be implemented in a modified form without departing from the essential characteristics of the present invention. Therefore, the disclosed embodiments should be considered in descriptive sense only and not for purposes of limitation. The scope of the present invention is shown in the claims rather than the foregoing description, and all differences within the scope will be construed as being included in the present invention.

1 is a block diagram illustrating an advertisement fee settlement processing system according to a navigation advertisement service provided according to an embodiment of the present invention;

2 is a block diagram of a navigation terminal device for providing an advertisement service according to an embodiment of the present invention;

3 is a flowchart schematically illustrating a method for processing an advertisement fee according to an advertisement request according to an embodiment of the present invention.

<Explanation of symbols for the main parts of the drawings>

100: navigation terminal device 110: input unit

120: output unit 130: GPS receiver

140: roadmap DB 141: advertising DB

143: movement trajectory DB 145: advertising log DB

147: Company Information DB 150: Interface

160: control unit 161: navigation engine unit

162: movement trajectory processing unit 163: advertisement processing unit

164: advertising search unit 165: information transmission processing unit

Claims (10)

In the system for providing advertising services of the companies, and according to the settlement of the advertising fees of the companies, A navigation terminal device for outputting advertisement companies according to advertisement request information on the electronic map information at which the current user's location is output, and storing movement trajectory information moved by the user with reference to the advertisement companies and advertisement log information of the advertisement companies; ; The mobile terminal receives the movement trajectory information and the advertisement log information from the navigation terminal device through a wired / wireless communication network to determine whether the user visits the company from the movement trajectory information among the advertisements provided in the advertisement log information. An advertisement service management server for charging an advertisement fee according to the company server; Ad charge settlement processing system according to the navigation advertising service providing comprising a. The method of claim 1, wherein the advertisement request information is: Advertisement settlement processing system according to the navigation advertising service providing, characterized in that the advertising keyword information input from the user or a hot key provided in the navigation terminal device. The device of claim 1, wherein the navigation terminal device comprises: Providing a navigation information service, characterized in that for outputting the company information, including the company name, contact information, transaction information, product information of the corresponding company in the electronic map information according to selecting at least one of the advertisement companies output in the electronic map information Ad settlement settlement system according to. The method of claim 1, wherein the advertisement log information is: At least one of the advertisers outputted to the electronic map information includes the selected visual information, The movement trajectory information is Advertisement settlement processing system according to the navigation advertising service providing, characterized in that it comprises the location information and the time information according to the movement of the user according to the advertisement log information. In the navigation terminal device including an input unit, an output unit, a GPS receiver for calculating a current position value, and a road map DB for storing electronic map information, An advertising DB in which advertising companies are stored; A movement trajectory DB for storing the movement trajectory information of the user; An advertisement log DB for storing advertisement log information providing an advertisement service to the advertisement companies; An interface unit connected to and communicated with an external device; Matching the current position value calculated from the GPS receiver with the electronic map information stored in the roadmap DB and outputs the user's location to the output unit, if a keyword is input from the input unit, the destination associated with the keyword at the output user location A navigation engine unit configured to set a path of the navigation path; a movement trajectory processing unit configured to store movement trajectory information moved by the user according to the path set by the navigation engine unit in the movement trajectory DB; and the advertisement request information is input from the input unit. An advertisement processing unit which extracts advertisement companies related to advertisement request information from a DB and transmits it to the navigation engine unit, and stores advertisement log information including visual information of the advertisement companies in the advertisement log DB; Ad log information stored in the ad log DB through the interface unit The control unit including an information transmission processing unit for transmitting the movement locus information stored in the movement path DB; Navigation terminal device providing an advertising service comprising a. The method of claim 5, wherein the advertisement request information is: Navigation terminal device for providing an advertising service, characterized in that the advertising keyword information input from the user or a hot key provided in the navigation terminal device. The device of claim 5 wherein the device is: Further information DB for storing the company information of the advertising companies stored in the advertising DB; The listing above Navigation terminal device for providing an advertising service comprising a company name, contact information, transaction information, product information. The method of claim 5, wherein the advertisement processing unit: And an advertisement search unit for searching for advertisement companies related to the advertisement request information from the advertisement DB. The ad search unit When at least one of the searched companies is selected, the navigation terminal device for providing an advertising service, characterized in that to extract the company information of the selected company from the additional information DB. In the method of processing the advertising fee from the recommended advertisers according to the ad request information, Receiving advertisement log information and movement trajectory information of the advertisement companies outputted on the electronic map information of the navigation terminal device; Obtaining location information and time information of a user who stays within a predetermined distance through the received movement trajectory information, and matching the received advertisement log information with the received advertisement log information to determine whether the user visits an advertisement company; Calculating an advertisement fee to be collected in the determined advertisement company server; Advertising fee settlement processing method according to the advertisement request comprising a. 10. The method of claim 9, wherein the ad log information is: At least one of the advertisers displayed on the electronic map information of the navigation terminal device includes the selected visual information, The movement trajectory information is, And the location information moved by the user with reference to the selected company, and visual information according to the selected company.

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