KR20090089004A - Personalized Advertisement Service System and Method - Google Patents

Abstract

The present invention relates to a system and method for providing information such as an advertisement, and more particularly, to a system and method for providing a personalized advertisement service.

One aspect of the present invention provides a service providing server for selecting personalized information that is an advertisement to be provided to the user according to a correlation between a personal characteristic code corresponding to a characteristic of a user and an information characteristic code corresponding to a characteristic of the information; And a user terminal receiving the selected personalized information.

Description

Personalized advertising service system and method {system and method for personalized advertising service}

1 is a view showing a personalized advertising service system according to an embodiment of the present invention.

FIG. 2 is a diagram illustrating an example of the service providing server 100 employed in the personalized advertisement service system represented in FIG. 1.

3 is a diagram illustrating an example of a main terminal 300 or a companion terminal 400 employed in the personalized advertisement service system illustrated in FIG. 1.

4 is a view showing a personalized advertising service method according to an embodiment of the present invention.

The present invention relates to a system and method for providing information such as an advertisement, and more particularly, to a system and method for providing a personalized advertisement service.

Advertisement services according to the prior art have a problem that the advertisement service is performed mainly by the user rather than the user. For example, when accessing the portal A that provides health-related information through the user's web terminal, an advertisement that helps profit of the portal A is placed in an important position. Such advertisements take time away from the user or exhaust the user.

Therefore, the technical problem to be achieved by the present invention is to solve the above problems, from the user's point of view to provide a personalized advertising service system and method that can be customized to the user the user prefers or useful to the user will be.

In addition, the technical problem to be achieved by the present invention is a complex information channel (medium, important expenditure, site, membership, advertising) and mental model channel (object recognition relationship, decision relationship, memory relationship, etc.) forming the overall life of the user It is to provide a personalized advertising service system and method that can be conveniently provided in the order of customer trust and importance in thorough integrated personalization.

Another technical problem to be solved by the present invention is to provide a personalized advertisement service to a user who is likely to utilize an advertisement from an information provider (eg, a content provider or an advertisement provider).

In addition, to create a tool that believes and utilizes personalized products, personalized information, and personalized advertisements that are provided in the center of a mobile phone in the right place at the right time, we want to increase the interaction (reaction) that we believe or see or buy whenever recommended. In order to solve this problem, it is necessary to have a habit-friendly channel (largest customer contact point) by using an integrated system of on / off for each timely place. In addition, it should be able to provide a lot of personalized information (products, advertising) to respond actively. In addition, it should be easy to voluntarily set desires and needs. You also need to create personalized benefits that can be responsive. In addition, it is necessary to be able to easily grasp the cohesive reaction of individual mind and external variables at the moment of decision making such as purchase. In addition, there should be a system that can easily identify the level of response (set self-confidence level) in the right place and the actual response level of the timely place and feedback.

In short, it is a system that allows individuals to voluntarily set the types of benefits, information, products, and advertisement levels that they want, believe, and accept in their lives in advance. It provides an on-off interaction system that can easily read the minds and decision-making of a person, making it easy to collect responses, and use the system to identify the causes of reactions and non-responses in the event situation. It is a system that can easily feed back the situation and condition to the self-setting stage. It is to provide a personalized advertising service system and method having an effective system for such personal marketing.

As a technical means for achieving the above object, the first aspect of the present invention provides to the user according to the correlation between the personal characteristic code corresponding to the characteristics of the user and the information characteristic code corresponding to the characteristics of each of the information. A service providing server for selecting personalized information that is to be advertised; And a user terminal receiving the selected personalized information.

Preferably, the service providing server selects the personalized information from the information included in the information pool selected by the user according to the correlation.

Preferably, the personal characteristic code includes a benefit code corresponding to the characteristics of the user associated with the benefits provided by the user from the companies.

Preferably, the personal property code includes a type code associated with the types of information. For example, the type code includes at least one of an education custom code, a health custom code, a faith custom code, a re-tech custom code, a shopping custom code, an essential information custom code, a cultural taste code, and a discount benefit custom code. In one example, the type code may be set by the user. For example, the type code may be changed according to the degree of response of the user to the provided information.

Preferably, the personal characteristic code includes a delivery code corresponding to the characteristic of the user associated with the transfer of information.

For example, the personal characteristic code has a separate value for each time, location, place, website or user terminal.

Preferably, the service providing server selects the information to be used for the correlation calculation according to the offline code (image code, number or text input of the mobile phone, etc.) terminal information provided from the user terminal or an additional terminal.

Preferably, the service providing server selects the information to be used in the correlation calculation according to the online code information provided from the user terminal or an additional terminal.

Preferably, the service providing server operates according to a personalization code set by the user, wherein the personalization code includes setting information for at least one of an information pool, a personalized information providing condition, and a personalized information providing terminal. . In one example, the service providing server uses the information included in the information pool in the correlation calculation. For example, the service providing server provides the personalized information to the user terminal when the personalized information providing condition is satisfied. For example, the service providing server provides the personalized information to the user terminal corresponding to the personalized information providing terminal. For example, the personal setting code is set according to offline code information provided from the user terminal or an additional terminal.

Preferably, the service providing server according to the personalization code set by the user, wherein the personalization code includes setting information for at least one of a personal correlation diagram code, a main interlocking terminal code, a delivery field restriction code. It works.

The second aspect of the present invention is to provide a method of providing a personal information code including: (a) a service providing server, between a personal characteristic code including at least one of a type code and a type interaction code corresponding to a characteristic of a user and an information characteristic code corresponding to a characteristic of each of the information. Selecting a personalized advertisement, which is information to be provided to the user, according to the degree of correlation; And

(b) delivering the selected personalized advertisement to the terminal of the user

Personalized advertising service method having a.

The personalized advertisement service method further includes the steps of: (c) recommending the delivered personalized advertisement to the acquaintances using a personalized correlation code, and acquaintances to provide benefits to the delivery recommender according to the use responsiveness of the recommended delivery advertisements It is a personalized advertising service method.

Preferably, in the step (a), the service providing server selects the personalized information according to the correlation among the information included in the information pool selected by the user.

Preferably, in the step (b), the selected personalized information is selected according to at least one of personal menu delivery, offline personalization delivery, interlocking personalization delivery, reservation personalization delivery, storage personalization delivery and advertisement personalization delivery. Delivered to the user's terminal.

Preferably, the personal characteristic code includes a benefit code corresponding to the characteristics of the user associated with the benefits provided from companies.

Preferably, the type code includes at least one of an advertisement custom code, a shopping custom code, an educational custom code, a re-tech custom code, a health custom code, a cultural taste code, and a discount benefit custom code. In one example, the type code may be set by the user. For example, the type code may be changed according to the degree of response of the user to the provided information.

Preferably, the personal characteristic code includes a delivery code corresponding to the characteristic of the user associated with the transfer of information.

For example, the personal characteristic code has a separate value for each time, location, place, website or terminal used in step (b).

In one example, the personalized advertising service method further comprises the step of (d) selecting the information to be used in the correlation calculation of the step (a) according to the offline code information provided from the user's terminal or additional terminal.

In one example, the personalized advertising service method further comprises the step of (d) selecting the information to be used in the correlation calculation of the step (a) according to the online code information provided from the user's terminal or additional terminal.

For example, the personalized advertising service method is the step of setting (d) a personalization code, wherein the personalization code includes setting information for at least one of the information pool, personalized information providing conditions and personalized information providing terminal- It further includes. In one example, the method further includes selecting (e) the set information pool as the information to be used in the correlation calculation of the step (a). For example, step (b) is performed only when the condition for providing the personalized information is satisfied. For example, in the step (b), the personalized information is provided to the user terminal corresponding to the personalized information providing terminal. For example, the personal setting code is set according to offline code information provided from the user terminal or an additional terminal.

In one example, the personalized service method is set to (d) a personalization code, the personalization code includes a setting information for at least one of a personal correlation diagram code, a main interlocking terminal code, a delivery field restriction code. It further comprises a step.

For example, the personalized advertisement service method may include (d) a main terminal carried by the user, and at least one of an interlocking terminal located at the main use place of the user, the main terminal and the interlocking terminal, the personalized information. For the interworking of the terminal to be delivered-further comprising the step of linking and registering the MAC address of the wireless transceiver and the MAC address of the interworking terminal connected to the main terminal in the main utilization place.

In addition, in one aspect of the present invention, to solve the above technical problem is solved by applying three personalized integrated management system of personalized integration for each individual.

First of all, with on / off integrated infrastructure management system, we provide personal menus for all media (mobile phones, PCs, IPTV, newspapers, books, etc.) on and off. It is a system that enables users to interoperate with mobile phones. Next, it is an integrated personalized management system that sets up and utilizes one-stop integrated channels that can provide long-term trust satisfaction for each individual. Select and use the information pool (customized delivery personalization tool divided into the propensity and interest type according to the reference model classification by detail index area) and the free information pool. Will be. In addition, it will be used by setting the level of use of personalized advertising to receive in return for benefits. Therefore, the service portal according to one aspect of the present invention can easily secure the demand for the whole generation, from children to the elderly, and also by cooperating a large number of companies in all areas, including on and off, more broad benefits to the consumer And personalization can be provided. In addition, the service portal easily obtains valuable personalized information about the large scale of the entire life of the individual, enabling the sharing of valuable personalized information to companies affiliated with the portal, and accurate and probable product sales or marketing to affiliates. It provides an integrated marketing channel that delivers directly to high customers.

Hereinafter, exemplary embodiments of the present invention will be described in detail with reference to the accompanying drawings. However, embodiments of the present invention may be modified in various forms, the scope of the present invention should not be construed in a way that is limited by the embodiments described below. Embodiments of the present invention are provided to more completely explain the present invention to those skilled in the art.

1 is a view showing a personalized advertising service system according to an embodiment of the present invention. Referring to FIG. 1, the personalized advertisement service system includes a service providing server 100, a web server 200, a main terminal 300, an interworking terminal 400, and a communication network 500.

The service providing server 100 selects personalized information that is an advertisement to be provided to the user according to a correlation between the personal characteristic code and the information characteristic code. The personal characteristic code is a code corresponding to the characteristic of the user, and the information characteristic code is a code corresponding to the characteristic of the information provided by the information provider. A simple example of the personal characteristic code, the information characteristic code, and the correlation is expressed in Equation 1 below. Personal characteristic code, information characteristic code, and correlation will be described later in detail.

Disease related personal code:

[Hypertension, diabetes, atopy, asthma, cancer, obesity] = [1 0 1 1 0 0]

Illness Information:

[Hypertension, diabetes, atopy, asthma, cancer, obesity] = [0 0 1 1 1 0]

Correlation = [1 0 1 1 0 0] ^T · [0 0 1 1 1 0] = 2

In the above equation, hypertension, diabetes, atopy, asthma, cancer and obesity are components of the personal code or information code, 1 0 1 1 0 0 is the value of the personal code, 0 0 1 1 1 0 is information The value of the property code, [] ^T means the transpose matrix of [], and * means the dot product.

The service providing server 100 may select information (information pool) to be used for the correlation calculation according to a personal setting code (particularly, an information pool or personal menu set in the personal setting code), an offline code, or an online code. Personalization code, offline code or online code will be described later in detail.

The service providing server 100 provides personalized information according to a personal setting code (particularly, a personal information providing condition and a terminal set in the personal setting code). More specifically, the service providing server 100 delivers the personalized information to the personalized information providing terminal when the personalized information providing condition is satisfied.

The web server 200 receives information related to an offline code, an online code, a personal setting code, a type code, or a type interaction code from the main terminal 300 or the interlocking terminal 400, and provides the received information to the service providing server 100. ) Function. In addition, the web server 200 performs a function of delivering the personalized information provided from the service providing server 100 to the main terminal 300 or the companion terminal 400. When an agent program (not shown) is mounted on the main terminal 300 or the companion terminal 400, the web server 200 may be omitted. In this case, the agent program provides information related to the offline code, online code, personal setting code, type code or type interaction code to the service providing server 100 and receives personalized information from the service providing server 100.

The main terminal 300 or the companion terminal 400 receives the personalized information selected by the service providing server 100. The main terminal 300 or the interlocking terminal 400 receives information related to an offline code, an online code, a personal setting code, a type code or a type interaction code, and receives the received information via the web server 200 or the web. It passes directly to the service providing server 100 without passing through the server 200. The main terminal 300 is a terminal mainly possessed by the user, and the companion terminal 400 is a terminal which is not possessed by the user. The main terminal 300 may be, for example, a mobile phone, a personal digital assistant (PDA), a smartphone or a notebook. The companion terminal 400 may be, for example, a personal computer (PC) or an internet protocol television (IPTV).

The communication network 500 may be, for example, a wired internet network or a wireless internet network. The service providing server 100, the web server 200, the main terminal 300, and the companion terminal 400 exchange information with each other through the communication network 500. Of course, the service providing server 100 and the web server 200 may perform direct communication without passing through the communication network 500, and the service providing server 100 and the web server 200 may be physically located in one server. It may be implemented.

Personal characteristic code

The personal characteristic code may include a benefit code corresponding to the characteristics of the user related to the benefits provided by the companies (granted according to the company's product use level). The benefit may be, for example, various point scores provided by affiliates. The benefit code may be expressed as, for example, Equation 2.

Benefit code: [card, insurance, fund, education, correspondence, shopping] = [9, 1, 4, 0, 1, 1]

In the above equation, 0 is when the point of the region is less than or equal to the first threshold, 1 is when the point of the region is between the first and second thresholds, and 9 is the ninth threshold. The above case is shown. When the benefit code is used, the user's spending-related characteristics can be collected and managed simply and comprehensively. In the example represented in Equation 2, the user can be understood that the card usage record of the company is high, and that the user spends less money on the product of the education company.

An example of a personalized service scenario that benefits from personalized use is as follows. first, Affiliates specialized in the major expenditure order of home expenditures form a portal, and when customers join the portal of the present invention simultaneously while subscribing to the affiliate's communication products (number transfer, new, combined products, etc.), the affiliates have already established their own products. Provides new benefits to customers who are using or new to their products. In other words, affiliates such as insurance, funds, accounts, education, and newspapers provide their customers with new benefits based on the level of use. And it easily collects existing mileage or cashback and provides it. In addition, when a customer visits a specific place (restaurant, shopping space, rest area, company, home, etc.), the offline code (explained later) provided at the specific place is captured by inputting numbers or letters of the mobile phone or equipped with a camera. ) Provides timely customized benefits and customized advertising. Through this process, it is possible to comprehensively grasp the customer's mind and external variables in the right place at the right time for the most important customers in personal marketing.

Next, the user collects the benefits and uses the information pool desired by subtracting the benefit from the information pool provided by the portal. Affiliates wishing to do personal marketing use personal information for each individual to provide personalized information such as personal shopping coach, child education coach, and personal talent tech coach, and provide benefits in advance for personal marketing by advertising or sales agency within a certain period of time. Personalized benefits are provided to earn revenue that compensates for prepaid benefits. Partners in other areas also offer new benefits by converting some of the existing benefits and indirect marketing costs. Auto insurance provides differential benefits to existing customers or new customers who pre-sign next year contracts for a few thousand won a month, while securities, banks, funds, life insurance, newspapers, etc. provide a certain amount of differential benefits to existing excellent or new customers. . In addition, cards, shopping, etc., predict the existing use level and future personal sales level, and provide a monthly fixed amount of differential benefits for each individual, and the school provides a monthly fixed amount of differential benefits to the students.

Next, with the benefits collected periodically, select and use the information pool desired by the individual.

The personal characteristic code is a type corresponding to the characteristics of the user related to the information type (for example, a type divided into a reference model by dividing an individual's inclination or interest for each information pool of one detail classification classified into various index types). May contain code. Preferably, the type code can be set by the user. For example, the type code related to Jae Tech may be set through a user interface, and thus may have a value as shown in Equation 3 below.

Jaetek Information Pool Related Type Codes:

[Sector 1, sector 2, investment propensity, level of information provision] = [5, 2, 1, 3]

In the above equation, sector 1 of 5 means securities, sector 2 of 2 means real estate, investment propensity 1 means stable investment, and provision level 3 means an information pool having a type code representing an intermediate level. The information type is similar to the classification that categorizes the widgets used in the personal wired or wireless personal service, but the difference is the reference modeled classification of the propensity and interest in one detailed widget. Existing wired or wireless widget setting is made online, but in the present invention, it is provided to set as an offline code book (described later) provided in the form of a phone book or a living information sheet, thereby providing a more convenient and detailed personal menu function. In addition, various types of attributes can be collected from the online codebook and the offline codebook and provided as an integrated type for easy configuration.

The type code may change depending on the user's response. The degree of response is an example, in which the user does not check the information at all on the personal screen of the mobile phone screen, the user checks the contents of the information on the mobile phone, and the user wants detailed and rich contents after checking on the mobile phone. Setting the linkage or reservation utilization to the terminal, setting the offline code provided at a specific place such as imaging (action), clicking a customized advertisement provided in the personalized information, and the user using the information (eg For example, when a menu provided by the corresponding information is clicked, the user may move to a site that provides the corresponding information in more detail, or perform a procedure such as a subscription. If the user continuously checks the securities related information among real estate information provided as personalized information but does not check any real estate related information, the Jaetech related type code set as shown in Equation 3 may be changed as shown in Equation 4. have. In other words, even if the user-specific personality is determined by the user's own settings, the personal characteristic code can be changed and managed according to the responsiveness of actually using the personalized information.

Jaetech related type codes:

[Sector 1, sector 2, investment propensity, level of information provision] = [5, 2, 1, 4]

In the above equation, the information providing level 4 represents the securities-centered intermediate personalized information delivery.

The type code may include, for example, an education custom code, a health custom code, a faith custom code, a re-tech custom code, a shopping custom code, an essential information custom code, a cultural taste code, a discount custom code.

-Education custom code: This code corresponds to user characteristics related to age, custom field, custom product, custom information, and personalized advertisement for personal marketing with customer or child's educational custom coach function. For example, the type of customized information and the type of personalized advertisements that are formed according to the block classification according to the classification of school classification, school attendance product, online product, self-directed education product, on / off complex product, economic product, discount product, and similar personal characteristics. Is a code to distinguish

-Health custom code: This code corresponds to user characteristics related to age, custom field, custom product, personalized information, and personalized advertisement for personal marketing with health personalized coaching function of customer or child. For example, the type of personalized information and customized advertisements that are formed according to the block classification according to the classification of grade classification, constitution classification, high disease classification, offline product, online product, on / off complex product, economic product, discount product, and similar personal characteristics. Is a code to distinguish

-Faith custom code: This code corresponds to user characteristics related to age, custom field, custom product, custom information, and personalized advertisement for personal marketing with customer or child's faith custom coach function. For example, according to the classification of household, religious, preachers, strengthening methods of faith, offline products, online products, on / off complex products, and popular products by similar personal characteristics, block type-shaped customized information and types of customized advertisements The code to distinguish

-Re-tech custom code: This code corresponds to user characteristics related to generation, level, custom, product, custom information, and personalized advertisement for personal marketing with customer's re-tech custom coach function. For example, the code that distinguishes the type of customized information and the type of personalized advertisement according to the block classification according to the classification of income level, sector, investment tendency, offline product, online product, on / off complex product, and popular product by similar personal characteristics. to be

-Shopping custom code: This code corresponds to user characteristics related to generation, purchase level, purchase custom field, custom product, custom information, and custom advertisement for personal marketing with customer's shopping custom coach function. For example, block information is customized according to the classification of the purchase item, purchase pattern, purchase level, offline product, online product, on / off complex product, economic product, discount product, and popular product by similar personal characteristics. Code that identifies the type of ad

-Culture Hobby Custom Code: This code corresponds to user characteristics related to age, custom field, custom product, personalized information, and personalized advertisement for personal marketing with customer or child's cultural preference coach function. For example, the block customization is made according to the classification of age, interest, use level, usage pattern, offline products, online products, on / off complex products, economic products, discount products, and popular products by similar personal characteristics. Code that distinguishes the type of information from personalized ads.

-Required information custom code: This code corresponds to user characteristics related to age, custom field, custom product, personalized information, and personalized advertisement for personal marketing with essential personalized coaching function of customer or child. For example, customized information that is formed by block classification according to the classification of household, necessary field, use level, use pattern, offline product, online product, on / off complex product, economic product, discount product, and similar individual characteristics. Is a code that distinguishes between the types of custom ads and

-Discount benefit custom code: This code corresponds to user characteristics related to age, custom field, custom product, personalized information and personalized advertisement for personal marketing with discount personalized coach function of customer or child. For example, block information is formed according to the classification of household, usage level, usage pattern, offline products, online products, on / off complex products, economic products, discount products, and popular products by similar personal characteristics. The code to distinguish between types

The type interaction code is a code corresponding to a user's characteristics related to a code that increases the responsiveness of use of various type codes in a variable element or a combination of variable elements such as individual place, time, person, website, and terminal. For example, the type code (for example, theater discount event, pub restaurant event, shopping event, bar event, leisure event, etc.) that interacts with a particular restaurant at a specific time. Also, specific place. It is a type code that interacts with a person who has a specific time and a specific personal correlation code (managed as a correlation priority in a specific situation for his / her acquaintance).

The personal characteristic code may include a delivery code corresponding to a characteristic of a user associated with the delivery of personalized information. The delivery code may include, for example, a place code, a media code, and a device code.

Information characteristic code

The information characteristic code may also include a benefit code, a type code, a type interaction code or a delivery code in the same manner as the personal characteristic code. However, there is a difference that the personal characteristic code is a code assigned to the user, and the information characteristic code is a code assigned to the information.

Correlation Calculation

Correlation calculations can be performed in a variety of ways. As an example of the correlation calculation, a method of using the dot product of the personal characteristic code and the information characteristic code is expressed in Equation (1). As another example of the correlation calculation, when the value of a predetermined component of the personal characteristic code is a predetermined value, the inner product of the personal characteristic code and the information characteristic code is output as the correlation chart, otherwise 0 is output as the correlation chart. There is a way.

Personalization code

The personal setting code is a code corresponding to a user setting related to the information pool, the personalized information providing condition, the personalized information providing terminal, or the personal menu.

The user can set the information pool, the condition for providing personalized information, and the personalized information providing terminal to be used for the correlation calculation by setting the personal setting code. More specifically, the user may set the information pool to be used in the correlation calculation is health information provided by the company C, the condition for providing personalized information is 9:00 AM every day, and the personalized information providing terminal is a PC which is a linked terminal located in the office. When the user sets the personal setting code in this way, the service providing server 100 is selected from among the health information provided by the company C according to the correlation between the user's personal property code and the information property code of the health information provided by the company C. The personal information is selected to be provided to the user, and the selected personal information is provided to the user's office PC at 9 am.

The condition for providing personalized information does not necessarily have to be time, but various conditions such as a place are possible. For example, when the user accesses the web server 200 may be set to provide personalized information. As another example, when the user terminal is located in a department store, personalized information related to the department store may be provided. In addition, the condition for providing personalized information may be set to follow the oblivion management technique. When set to follow the oblivion management technique, the service providing server 100 provides the personalized information and after a predetermined period (for example, hours or days), the same information as the previously provided personalized information, summary information or Provide relevant information. This oblivion management technique is particularly useful for learning information that requires review.

Personal menu refers to the collection of information pools to be used for correlation calculation. Online personal menu (mobile phone standby screen, PC initial screen, IPTV initial screen, etc.) and offline personal menu (newspaper personal menu, living room personal menu, kitchen personal menu, Personal menu, educational personal menu, etc.). The personal information providing time and the personal information providing terminal may be set for the personal menu or for each of the information pools included in the personal menu.

The detailed code of the personalization code is as follows.

-Personal Correlation Code: A code that manages the correlation priority for a person related to oneself in a specific situation related to oneself. Numbers, letters, etc.) can be managed according to the level of needs of each user in his own terminal or printed form, and this code is used in connection with recommendation information when necessary. For example, when it is considered useful to acquaintances among the advertisements received by the acquaintances, the acquaintances using this code to acquaintances can apply the marketing to benefit the acquaintances recommended by the acquaintances according to the responsiveness of the propagation recommendation information. It can also be used for customized services such as delivery priority and display order of calls (mail, messages) delivered to customers. In addition, you can tell your acquaintances that you can afford by delivering them to your acquaintances, and inform them of your acquaintances.

-Interlocking terminal code: It is a code that sets up the interlocking terminal that the user mainly uses in the main use places such as home, company, school, etc., where the user utilizes information for a long time every day. This is a code to set up the interlocking terminal for each individual to conveniently interlock and utilize their personalized service in the main use place of the individual.

The setting of the interlocking terminal is set as a process of registering the MAC address of the wireless transceiver connected to the main terminal and the MAC address of the corresponding interlocking terminal in a corresponding main use place for each individual. The method of linking and registering interworking terminals in the wireless LAN network based on the main terminal of the wireless LAN dual mobile phone in the main utilization place is performed by the interworking terminal in the Internet address system such as the device identification address (MAC address) of the corresponding wireless LAN transceiver and the wireless LAN transceiver. If the camera captures the code pattern displayed on the monitor registration site of the interlocking terminal on the monitor with the camera of the main terminal, the code pattern (code pattern provided by code patterning on the registration site) is associated with the wireless LAN transceiver MAC address of the corresponding main location. It is performed in a registered and managed manner. In the wireless Internet network base of the mobile network, the main utilization place is registered and managed based on the MAC address or GPS of the base station, and the interlocking terminal code code displayed on the interlocking terminal registration site on the monitor of the interlocking terminal in the main utilization place (the MAC of the corresponding terminal). When the image of the code pattern provided by the code pattern is registered at the registration site with the camera of the main terminal, the MAC address of the interlocking terminal is registered and managed in association with the main application.

The interworking method with the interlocking terminal designates the interlocking hope terminal by providing a list of terminals that can be interlocked with the corresponding interlocking terminal or linked to the individual automatically based on the positioning of the wireless Internet network or the wireless LAN network when the individual enters the interlocking custom transfer processing command. Can be. Unlike the system using the existing unique code pattern in the interworking application of the present invention, the code pattern generated in the interworking terminal registration system overlaps the MAC address group system range of the WLAN transceiver and the MAC address group system range of the communication network base station. Because it can be utilized, code pattern system is simple and can be processed quickly.

-Restriction code for delivery field: This is a detailed code for information provision condition related to personal menu. It is a code for restricting categories to allow or prohibit delivery to children.

The user may set a personal setting code using the main terminal 300 or the interlocking terminal 400, and the related information may be directly transmitted to the service providing server 100 through the communication network 500, and the web server ( It may be delivered to the service providing server 100 via the 200.

The personalization code may be modified according to the user's response. For example, among the information pools included in the personal menu, the information pool with low long-term user response may be deleted from the personal menu.

Offline code

Offline code is a code provided from the outside of the terminal in the form of an image, sound or signal. The offline code may be, for example, a code having a printed pattern, such as a barcode, or a code transmitted in a wired or wireless signal, such as RFID. It can also be the input of numbers and letters on the phone. The offline code may be provided through various media. Offline codes are coded by an image taken by a mobile phone camera, for example. Various offline codes may be provided through printed codebooks and codes displayed on a monitor. Offline code may be provided with advertisements or articles in other examples, such as newspapers, magazines, or flyers. For example, when a customer uses a wireless LAN or a Bluetooth terminal, the customer can know when and who comes to the affiliated partner's store in the customer's daily life (when installing a wireless LAN AP at the affiliated store). If it is known that when you set up or input the designated offline code, the customer will be provided with customized advertisement benefits at the right time and time, if the actual customer does not come to the place and use the offline code (the situation is busy, As with humans, it is possible to identify the level of occurrence of a person). In order to increase the responsiveness for each month, individual users may recommend ways to improve the utilization of the preset conditions.

In personal information service, offline code can be used for various purposes. As an example of the use of offline codes, setting personalized advertisement code, fun code, personal information code, personal benefit code, etc. provided in a specific place (restaurant, shopping route, etc.) provides personalized information suitable for the place and time. .

For example, you can take advantage of the effect of advertising in customized advertisements (customized advertisements that are provided with personalized benefits in connection with timely small situations or customized information) that are used by photographing (acting) offline codes or being provided with personalized information online. To increase the number of advertisements (some advertisements that can be customized for the individual in this situation), the offer is provided as the following steps. First, when the customer photographs or clicks the advertisement code, a plurality of advertisement providers collect and provide benefits to the ten o'clock general;

When a customer views a large number of ad summary information or headlines and opens a single ad, the ad provider provides additional benefits.If not opened, the customer does not provide any additional benefits. Providers offer additional benefits divided into ten regular hours, but offer the same or slightly more benefits as opening one ad (adding a second to open the second ad, but an additional benefit to open the third ad) If not given, etc.).

Providing the benefits through the above system allows the customer to know the interaction with the advertisements that he / she wants relatively accurately. You can avoid opening up ads that aren't of interest to you.

Online code

The online code is a code formed by a user inputting or selecting through a user interface of a terminal. The web server 200 may receive the online code information from the terminal and transmit it to the service providing server 100, and the terminal may directly transmit the online code information to the service providing server 100.

In personal information service, the online code can be used for various purposes. For example, the online code may be used for setting a personal characteristic code or a personal setting code similar to the offline code. As another example, an online code may be used to request personalized information. More specifically, the user may request personalized information from the service providing server 100 by inputting a search word (eg, a restaurant) in the search box. In this case, the service providing server 100 is obtained by searching for information corresponding to a search term (example: restaurant) delivered with the request for personalized information (example: restaurant information related to Chinese food, restaurant information related to Korean food, Form-related restaurant information) is selected as the information pool, and between the information characteristic codes and personal characteristic codes (for example: [Chinese, Korean, Western] = [0, 2, 0]) of the information included in the selected information pool. According to the degree of correlation, personalized information (eg, Korean food-related restaurant information) is selected, and the selected personalized information is provided to the user.

FIG. 2 is a diagram illustrating an example of the service providing server 100 employed in the personalized information service system represented in FIG. 1. Referring to FIG. 2, the service providing server 100 includes a database 110, an operation unit 120, and a communication unit 140.

The database 110 stores various kinds of information necessary for the operation of the service providing server 100. The database 110 stores personal characteristic codes of users, location management information, and information characteristic codes of information. The database 110 may further store information provided from the information provider. The database 110 may further store personalization information of users. The database 110 may store a table storing offline codes and their meanings (for example, when the offline code is 0011, the meaning may be to request to select personalized information from clothing-related information provided by Company D. ) Can be stored.

The calculation unit 120 includes a personal characteristic code management function 121, an information characteristic code management function 122, an offline code management function 123, a personal setting code management function 124, a correlation calculation function 125, and information processing. Function 126, and so on.

Personal characteristic code management function 121 is a function of modifying the benefit code according to the mileage, points, etc. provided by the affiliate, the function of modifying the type code according to the user's setting or the user's response, and the location of the user, using the terminal It may include a function to modify the delivery code according to the type or medium used by the terminal.

The information characteristic code management function 122 may include a function of storing a benefit code, a type code, or a delivery code of content or advertisement provided by the information provider.

The offline code management function 123 may include a function of managing a table storing offline codes and their meanings.

Personalization code management function 124 may include a function of storing and modifying the information pool, personalized information providing conditions, personalized information providing terminal or personal menu.

The correlation calculation function 125 means calculating a correlation between the personal characteristic code and the information characteristic code.

The information processing function 126 selects the information to be used for the correlation calculation according to the online code, the offline code, the personal setting code, and the like, and applies the selected personalized information to the conditions for providing the personalized information stored in the database 110 at a suitable time. Accordingly, the main terminal 300 or the interlocking terminal that has requested the provision of information to the terminal (300), which is provided to the personalized information providing terminal stored in the database 110, in response to a request of the main terminal 300 or the interlocking terminal 400 immediately. Or to a terminal designated by the master terminal 300 or the companion terminal 400 that has requested information provision). When the main terminal 300 or the companion terminal 400 does not include a decoder for decoding the offline code pattern, the operation unit 120 may determine the offline code pattern transmitted from the main terminal 300 or the companion terminal 400. It may further comprise a function for decoding.

The calculation unit 120 has a location management function 131, personalized menu personalized delivery function 132, offline personalized delivery function 133, interlocking personalized delivery function 134, scheduled personalized delivery function 135, storage personalized delivery function ( 136), the advertisement personalization delivery function 137 and the like can be additionally performed.

The location management function 131 manages the location of each person, and the data identifying the individual use place in the database 110 (specific location location data, such as a wireless ID and wireless LAN, Bluetooth, such as MAC ID of the location) Process the function of determining the personalized menu for each location or customized delivery terminal for each location.

The menu custom delivery function 132 is responsible for delivering the personalized information according to the personal menu of the personal setting code, receiving a request message related to menu delivery of the customer terminal (mobile phone, PC, IPTV, etc.) or menu customization When the delivery scheduler needs to deliver a customized process according to a predetermined process, it processes the customized delivery to the personal menu by linking with a location management function 131 that manages individual locations.

 The offline personalized delivery function 133 determines the terminal to be delivered personally in conjunction with the location management function 131 that manages individual locations when required for offline code personalized delivery.

 The interlocking personalized delivery function 134 is interlocked with the location management function 131 and, if necessary, the terminal to be delivered to the user personalized delivery to the terminal.

The reservation personalized delivery function 135 checks that the user moves to a location designated by the user with the support of the location management function 131 when the reservation personalized delivery is processed, and the terminal of the location specified in the same process as the interlocking personalized delivery process. Pass personalized information to.

When the storage alignment transfer function 136 receives the storage alignment transfer process, the storage alignment transfer function determines a terminal to transfer the storage alignment by supporting the location management function 131 when necessary. Stored personalized delivery allows the stored personalized delivery scheduler to deliver the stored personalized information to the personal menu of the customer terminal when the user is at the primary location and periodically corresponds to the stored delivery schedule.

The advertisement personalization delivery function 137 processes the delivery of personalized advertisements included in various personalized information for each user. Even in the same personalized information delivery, the content of the personalized advertisement included in the personalized information is provided differently for each individual.

The communication unit 140 performs communication with the main terminal 300, the companion terminal 400, or the web server 200 through the communication network 500.

3 is a diagram illustrating an example of a main terminal 300 or a companion terminal 400 employed in the personalized information service system shown in FIG. 1. Referring to FIG. 3, the main terminal 300 or the companion terminal 400 may include a user interface 310, an offline code acquisition unit 320, a location information acquisition unit 330, an operation unit 340, and a communication unit 350. It includes.

The user interface 310 is a part that provides an interface between the user and the terminal. The user interface 310 may input an online code, set a benefit code, or set a personal setting code through the user interface 310. In addition, personalized information provided from the service providing server 100 may be displayed through the user interface 310.

The offline code acquisition unit 320 performs a function of obtaining an offline code pattern. The offline code acquisition unit 320 may be, for example, a digital camera, a scanner, or an RFID reader.

The location information acquisition unit 330 performs a function of obtaining GPS information or a MAC address. The location information acquisition unit 330 may be, for example, a GPS receiver.

The calculation unit 340 transfers the information provided from the user interface 310, the offline code acquisition unit 320, or the location information acquisition unit 330 to the communication unit 350, and the personalized information provided from the communication unit 350. To perform the function of delivering to the user interface (310). In addition, the operation unit 340 may perform a decoding function of analyzing the offline code pattern provided from the offline code acquisition unit 320 and extracting the offline code therefrom.

The communication unit 350 communicates with the web server 200 or the service providing server 100 through the communication network 500.

4 is a view showing a personalized information service method according to an embodiment of the present invention. Referring to FIG. 4, the personalized information service method includes selecting personalized information (S300) and providing personalized information (S400).

In the personalized information selection step (S300), the service providing server 100 is personalized information which is information to be provided to the user according to the correlation between the personal characteristic code corresponding to the characteristic of the user and the information characteristic code corresponding to the characteristic of the information. Select the information.

In step S400 of providing personalized information, the selected personalized information is provided to the user's terminal. The user terminal provided with the selected personalized information may be a personal information providing terminal set in the personal setting code input step (S300). In addition, the user terminal provided with the selected personalized information may be a terminal requesting personalized information. The terminal may provide offline code, offline code pattern or online code while requesting personalized information. In addition, the user terminal provided with the selected personalized information may be a terminal designated by the user who requested the personalized information.

The personalized information service method may further include a personalization code input step S100 and an information pool selection step S200.

In the inputting of the personal setting code (S100), the user may set an information pool, personalized information providing condition, personalized information providing terminal, or personal menu. If the customized information providing condition is set, the information providing step S400 is performed only when the set condition is satisfied. In addition, when the personal information providing terminal is set, the selected personalized information is provided to the personalized information providing terminal in performing the information providing step (S400).

In the information pool selection step (S200), the service providing server 100 selects the information pool to be used for the correlation calculation. Information pools can be selected in a variety of ways. For example, when the offline code or the offline code pattern is provided from the terminal 300 or 400, the information pool corresponding to the offline code may be selected as the information pool to be used for the correlation calculation. As another example, when the online code is provided from the web server 200, the information pool corresponding to the online code may be selected as the information pool to be used for the correlation calculation. As another example, the information pool set in the personalization code may be selected as the information pool to be used for the correlation calculation.

The personalized advertisement service system and method according to the present invention provides an advertisement selected according to the degree of correlation between the personal characteristic code and the information characteristic code, thereby providing the user with information preferred by the user or useful to the user. . In addition, it is possible to use a personalized integrated information channel and a personalized advertising channel that utilizes the most habit-friendly on-off media as one personal menu for each individual.

In addition, the personalized advertising service system and method according to the present invention is provided by the information selected according to the correlation between the personal characteristic code and the information characteristic code, the possibility of utilizing the information from the information provider (eg, content provider or advertising provider) side The advantage is that information is provided to this large user.

Personalized advertising service system and method according to the present invention can be applied to a variety of applications, such as education, advertising, search.

Claims (16)

(a) the service providing server according to the correlation between the personal characteristic code including at least one of a type code and a type interaction code corresponding to a characteristic of a user and an information characteristic code corresponding to a characteristic of each of the information; Selecting a personalized advertisement that is information to be provided to the user; And (b) delivering the selected personalized advertisement to the terminal of the user Personalized advertising service method provided with The method of claim 1,  (c) personalized advertisement service method further comprising the step of delivering the personalized advertisement delivered to the acquaintances using a personal correlation diagram code, the acquaintances to benefit the delivery recommender according to the response of the use of the recommended delivery advertising. The method of claim 1, In the step (a), the service providing server personalized advertising service method for selecting the personalized information according to the correlation among the information included in the information pool selected by the user. The method of claim 1, In the step (b), the selected personalized information is selected according to at least one of personal menu delivery, offline personalized delivery, personalized personalized delivery, reservation personalized delivery, storage personalized delivery, and advertisement personalized delivery. Personalized advertising service method delivered to. The method of claim 1, The personal characteristic code is a personalized advertising service method comprising a benefit code corresponding to the characteristics of the user associated with the benefits provided by companies. The method of claim 1, The type code is a personalized advertising service method comprising at least any one of education custom code, health custom code, faith custom code, re-tech custom code, shopping custom code, essential information custom code, cultural taste code, discount benefits custom code. . The method of claim 1, The type code or type interaction code may be set by the user. The method of claim 1, The type code or type interaction code may be changed according to the degree of response of the user to the provided information. The method of claim 1, The personal characteristic code is a time, location, place, website or personalized advertising service method having a separate value for each terminal used in step (b). The method of claim 1, And selecting the information to be used for the correlation calculation in the step (a) according to the offline code or the online code information provided from the user's terminal or an additional terminal. The method of claim 1, (c) a personalization code, wherein the personalization code includes setting information for at least one of an information pool, personalized information provision condition, and personalized information provision terminal. The method of claim 11, and (d) selecting the set information pool as the information to be used for the correlation calculation in step (a). The method of claim 11, The step (b) is a personalized advertising service method that is performed when the conditions for providing personalized information are satisfied. The method of claim 11, In step (b), the personalized advertisement service method is provided with the personalized information to the user terminal corresponding to the personalized information providing terminal. The method of claim 1, Personalized advertising service method further comprises the step of setting the personal correlation diagram. The method of claim 1, Passing to the user's terminal by using the offline code by taking pictures (actions) or by using personalized advertisements provided with personalized information online (customized advertisements that are personalized with personalized benefits associated with timely small situations or personalized information) In, first, when the customer photographed or clicked the ad code, a plurality of advertising providers to provide the benefits to the general ten o'clock; When a customer views a large number of ad summary information or headlines and opens a single ad, the ad provider provides additional benefits.If not opened, the customer does not provide any additional benefits. Providers offer additional benefits divided into ten regular hours, but offer the same or slightly more benefits as opening one ad (adding a second to open the second ad, but an additional benefit to open the third ad) If not give a personalized advertising service method further comprising the step of).

Images