KR20090077990A - Method and system for providing advertisement in electronic magazine using the Internet - Google Patents

Abstract

The present invention relates to an advertisement providing method and system for an electronic magazine which organizes and provides an advertisement based on an electronic commerce method in an advertisement magazine using an e-book. The system according to the present invention designates an advertiser requesting an advertisement to be advertised, an advertisement area to display the advertisement, and recruits advertisers by introducing an electronic competition bidding method for the advertisement area, and advertising through electronic competition bidding. The service provider that organizes the displayed pages of advertisements into page-by-page electronic magazines, the consumers who subscribe to the e-magazines produced by the service provider through the Internet, and the equivalent of the subscriptions of the e-magazines through the Internet. This includes electronic payment agents that handle electronic payments.

Description

Method and system for providing advertisement in electronic magazine using the Internet {METHOD AND SYSTEM FOR PROVIDING ADVERTISEMENT OF E-BOOK USING INTERNET}

The present invention relates to an advertisement providing method and system for an electronic magazine which organizes and provides an advertisement based on an electronic commerce method in an advertisement magazine using an e-book.

In general, it is no exaggeration to say that as the development and dissemination of information and communication networks and PCs become popular, modern people are living in a flood of very rich and diverse advertisements.

The forms introduced to deliver these various advertisements are largely divided into wire-wireless airwaves and printed-off-line methods. Recently, the Internet has been combined, and the online method using the Internet has emerged regardless of time and place. It is becoming.

In line with this trend, the publications that have been previously sold in paper form have been developed and provided in the form of e-books, which are Internet digital contents.

However, the conventional electronic book has the following problems because it provides a print advertisement as a file in a scanned image format.

In particular, an electronic book (hereinafter referred to as an electronic magazine) in an advertisement magazine composed of articles, serials, and various advertisements has a problem in that not only the magazine article but also the advertisement area can not be edited. Accordingly, in some cases, when the advertising area is updated, the entire electronic book must be newly published.

In addition, sites for providing e-magazines do not support services that allow users to review the contents of the magazine and decide whether or not to purchase the e-magazine beforehand. There is a problem that the dissatisfaction must arise from the purchased consumer.

In addition, the conventional electronic magazine has an inefficient problem because it uses the operation method of receiving the advertisement in the offline format as it is, and obtained the advertising effect and revenue.

The present invention has been derived to solve this problem, the advertisement exposed through the e-magazine received the e-commerce competition through the electronic competition bidding, and provides the contents of the e-magazine in the form of a preview of the advertising effect and revenue It is to provide a method and system for providing an advertisement of an electronic magazine using the Internet that can maximize.

In addition, another object of the present invention is to be able to update and expose the advertisement in real time, and to insert the advertisement page in which the advertisement is placed in the electronic magazine on a page basis to facilitate the production of the electronic magazine.

According to an aspect of the present invention, there is provided an advertisement providing service for an electronic magazine using the Internet, the advertiser requesting an advertisement to be advertised; Designate an advertising area to display the advertisement, recruit advertisers by introducing an electronic competitive bidding method to the advertising area, and organize the advertisement placement surface where the advertisement is displayed through the electronic competitive bidding on a page basis in an electronic magazine. Service providers to produce; Consumers who subscribe to the electronic magazine produced by the service provider through the Internet; And an electronic payment agent that processes the electronic payment through the Internet for a price corresponding to the subscription of the electronic magazine.

In this case, the service provider may statistically calculate the priority of the advertisement area and the advertisement cost level according to the priority order, and provide an advertisement to an advertiser who bids at a cost higher than the advertisement cost level.

The advertisement area may include a page view of the electronic magazine, a preview page showing the contents of the electronic magazine in advance, and a magazine article page displaying article information of the electronic magazine.

On the other hand, to achieve the technical problem, the electronic magazine using the Internet according to the present invention provides an advertisement providing system, a customer management module for managing customer information including advertisers and consumers; An advertisement bidding module configured to manage an advertisement region for exposing the advertisement of the advertiser, and determine an advertisement to be displayed in the advertisement region by introducing an electronic competitive bidding method for the advertisement region; An advertisement page management module configured to edit and manage, on a page-by-page basis, an ad serving page that is bidding through the advertisement bid management unit; An electronic magazine organization / update module configured to produce and update an electronic book by organizing and updating the advertisement placement page bidding through the advertisement bid management unit; A payment module linked with an electronic payment agent through the Internet and responsible for electronic payment according to the purchase of the electronic magazine; And a web service such as an authentication function through the login of the advertiser and the consumer, an electronic competition bidding service for the advertisement, and a payment related service according to the purchase of the electronic magazine. It includes a web server that provides it.

In addition, the advertisement providing system of the electronic magazine using the Internet may determine the exposure degree of the advertisement area, the priority of the advertisement area according to the exposure degree, the advertisement cost setting according to the priority of the advertisement area, and the accumulated activity information of the advertiser. It may further include a statistical module for statistically checking each of the management.

According to one embodiment of the invention, the customer management module, the customer information management unit for storing and managing each customer information of the advertiser and the consumer in a database; And it may include a customer authentication unit that is responsible for authentication of the customer stored in the database.

In this case, the customer information includes basic information about personal information of the advertiser and the consumer, information on consumer's disposition analysis on advertisement exposure, and accumulated information on the activity of the advertiser.

According to an embodiment of the present invention, the advertisement bidding module may include: an advertisement area priority manager configured to check and manage the priority of the advertisement area and the advertisement area that can be bid on the page view, the preview page, the magazine article page of the electronic magazine; An advertisement area bidding unit that is responsible for an electronic competitive bidding in which advertising costs are differentiated according to the priority of the advertising area; A bid information management unit configured to classify and manage whether an advertisement page is bid based on the information bidd through the advertisement area bidding unit; And an advertisement-enabled bidding page management unit which provides information on the non-bidding advertisement pages classified by the bidding information management unit to the advertisement area priority management unit to inform the bidable page information.

According to another example of the present invention, the advertisement bidding module may include: an advertisement area bidding information database storing information bidding through the advertisement area bidding unit; An advertisement area price / sales information database including information about a bid price and a seller of the bidding advertisement area; And a bidding page database storing information on the bidable bidding page recognized by the bidable bidding page management unit.

According to an example of the present invention, the advertisement page management module may include: an advertisement page database storing information of an advertisement page bidding through the advertisement area bidding unit; And an advertisement page manager configured to store and manage an advertisement page bidding through the advertisement area bidding unit in the advertisement page database on a page basis.

According to one embodiment of the invention, the electronic magazine configuration / update module, magazine article management unit for storing and managing the magazine article to be published in the electronic magazine; Advertising data management unit for storing and managing the advertising material to be displayed in the electronic magazine; A magazine content management unit for selectively managing any one or more of magazine articles and advertisement materials provided from these in association with the magazine article management unit and the advertisement material management unit; The magazine contents management unit may include an electronic magazine management unit for inserting and producing magazine contents into pages of an electronic magazine, and managing the electronic magazines collectively by monthly, weekly, and special features.

At this time, the advertisement material to be published in the electronic magazine means that it includes both an image, a video, and a text file.

In addition, the advertisement data management unit may be connected to the advertisement page management unit to apply the advertisement page bidding through the electronic competitive bidding.

On the other hand, according to one embodiment of the invention, the statistics module, the advertisement area priority statistics unit for calculating the statistical data by checking the priority of the advertising area; An advertiser activity accumulation manager for checking and managing an activity accumulation of the advertiser; An advertiser priority manager configured to manage the priority of the advertiser according to the amount of activity checked by the advertiser activity accumulator; An advertisement sales settlement unit configured to periodically set advertisement sales based on an electronic competition bid for the advertisement region, the advertisement exposure, and the like; And a statistics database storing statistical data performed through the advertisement area priority statistic unit, the advertiser activity accumulation manager, the advertiser priority manager, and the advertisement sales settlement unit.

Meanwhile, in order to achieve the above technical problem, an electronic magazine advertisement providing method according to the present invention includes (a) designating an advertising area in which a service provider will place an advertisement, and introducing an electronic competition bidding method for the advertising area. Recruiting advertisers; (b) if an advertiser is determined through the electronic competitive bidding, organizing corresponding advertisement information in the advertisement area; (c) forming an advertisement page in units of pages through the organizing step, and manufacturing an electronic magazine based on the advertisement page; And (d) providing the produced electronic magazine to a consumer online.

At this time, the step (c), (c-1) inserting the corresponding advertisement information in the advertisement area bidding through the electronic competitive bidding; (c-2) checking whether the advertisement display surface into which the advertisement information is inserted forms one advertisement page; (c-3) As a result of the check, when the one advertisement page is formed, the one advertisement page is added to the total number of pages, and when the one advertisement page is not formed, another advertisement is additionally inserted. Checking whether to do; And (c-4) in the step (c-3), storing the arranged advertisement page in a database when the one advertisement page is inserted and organized in the total number of pages.

In addition, in the step (c-3), the step of extracting and inserting the corresponding advertisement information when inserting the other advertisement; And if the other advertisement is not additionally inserted, it is checked whether to insert a magazine article, and when the magazine article is inserted, the magazine article information is extracted and inserted, and when the magazine article is not inserted, the magazine article is terminated. It may further comprise the step.

Also, the step (c) may include: (c-5) checking whether the advertisement area has been updated; And (c-6) returning to the step (a) if the renewal period, and recruiting other advertisers through the re-contract or the electronic competitive bidding for the advertising area; (c-7) The method may further include providing the electronic magazine updated through the steps (b) to (c) to the consumer.

For example, after the update period, the electronic magazine preview page before the update based on the update period is updated and provided as the updated electronic magazine preview page.

As another example, before the update period, the electronic magazine preview page after the update may be provided as the electronic magazine preview page before the update period.

According to the present invention described above, by operating the e-bidding for the advertisement exposed through the electronic magazine has the effect of generating revenue due to autonomous competition between advertisers.

In addition, by providing a preview service that allows the consumer to preview the contents of the magazine before purchasing the electronic magazine, there is an effect that can satisfy the consumer's purchase needs.

In addition, the advertisement can be renewed through real-time electronic competition bidding, and the advertisement page in which the advertisement is displayed can be inserted into the electronic magazine on a page basis, thereby making it easy to produce the electronic magazine.

Hereinafter, an advertisement providing system of an electronic magazine using the Internet according to an embodiment of the present invention will be described in detail with reference to the accompanying drawings.

The electronic magazine referred to in this embodiment refers to an online advertisement magazine implemented in the form of an electronic book, and an advertisement magazine generally refers to a publication in which articles, serials, and various advertisements are composed in combination to expose an advertisement.

In this embodiment, the advertisement area for displaying the advertisement on each page is set in advance to display the advertisement in the corresponding advertisement area. At this time, the advertisement area may correspond to a magazine article page that is displayed together with the magazine article. Alternatively, this may correspond to a page in the form of a page view or a preview page.

The accompanying drawings will be described with reference to the above points.

1 is a view showing a service concept for providing an advertisement of an electronic magazine according to an embodiment of the present invention.

The advertising service of the electronic magazine according to the embodiment of the present invention is largely for the advertiser (2) requesting the advertisement, the consumer (3) to subscribe the advertisement online through the service provider (1), for the online subscription Electronic payment agent (4) in charge of electronic payment is made in conjunction with each other.

The electronic payment agent 4 is, in detail, a bank company 41 for processing cash payments, a card company 42 for processing card payments, a mobile carrier 43 for processing payments through a personal mobile terminal, Point affiliated company 44 for processing the point payment may be configured.

Accordingly, in the present embodiment, the advertiser 2 may request advertisements directly from the service provider 1, but in general, the service provider 1 designates an advertisement area to be displayed in an e-magazine, and the advertisement An advertisement is received by recruiting the advertiser 2 through the electronic competitive bidding for the area. Accordingly, the service provider 1 gives an advertiser an opportunity to advertise the bidding with a high advertising cost. In addition, the service provider 1 edits the winning bid through the electronic competitive bidding on a page-by-page basis to produce an electronic magazine. Construct statistical data on advertising cost levels. Then, the produced electronic magazine is distributed to the consumer 3 through the Internet.

At this time, the distribution form of the electronic magazine may be made of a paid service. That is, when the consumer 3 requests a subscription (or purchase) for the e-magazine, the consumer 3 requests the electronic payment to the consumer 3 in association with the electronic payment agent 4, and the consumer 3 then issues the electronic payment. Upon approval, the service provider 1 provides the electronic magazine to the consumer 3.

However, the present invention is not limited thereto and may be provided free of charge to the first new customer in an event format, or a free service for the preview page of the e-magazine.

As such, the advertisement providing service of the electronic magazine according to the embodiment of the present invention has a great feature in an operation method of receiving an advertisement by recruiting the advertiser 2 through an electronic competition bid for the advertisement area to be displayed in the electronic magazine. In addition, it may be characterized in that it provides a preview service for previewing the contents of the electronic magazine, and the preview page also edits the advertisement through electronic competition bidding. In addition, as will be described later, there is a feature that can be organized and managed in units of pages by forming an advertisement page through electronic competitive bidding.

The system configuration of the present invention for implementing the above features is as follows.

FIG. 2 is a block diagram showing an advertisement providing system of an electronic magazine according to an embodiment of the present invention as a whole, and FIGS. 3 to 6 are block diagrams showing each component of the system shown in FIG. 2 in detail.

First, referring to FIG. 2, an advertisement providing system 100 for an electronic magazine according to an embodiment of the present invention includes a web server 110, a customer management module 120, an advertisement bidding module 130, and an advertisement page management module ( 140, the electronic magazine organization / update module 150, the statistics module 160, and the payment module 170.

The web server 110 refers to a site or program that allows advertisers and consumers to access various web services through the Internet.

The web server 110 is configured to communicate with each module through a router, and is responsible for the interface between the advertiser or consumer and each module. For example, in connection with the customer management module 120 to provide an authentication service through the login of the advertiser or the consumer, in conjunction with the ad bidding module 130 provides an electronic competitive bidding service for the advertisement, payment module 170 ) Can provide electronic payment related services according to e-magazine subscription.

The customer management module 120 includes a database and an application for managing information of a customer who has subscribed to a service.

Referring to FIG. 3, the customer management module 120 according to an embodiment of the present invention stores a customer information management unit that stores and manages information about an advertiser and a consumer in the advertiser DB 123 and the consumer DB 124, respectively. 121 and the customer authentication unit 122 responsible for login authentication of the advertiser and the consumer according to the customer information stored in the advertiser DB 123 and the consumer DB 124.

Here, the information about the advertiser and the consumer, the basic information about the personal information of the advertiser and the consumer (for example, name, age, social security number, address, etc.), the consumer's cosmetic analysis information on the advertisement exposure, the cumulative information of the advertiser's activity And the like.

Next, the advertisement bidding module 130 and the advertisement page management module 140 will be described with reference to FIG. 4, and the advertisement bidding module 130 includes the advertisement area bidding unit 131 and the advertisement area priority managing unit 132. The bidding information management unit 133, the advertising area bidding information DB 134, the advertising area price / sales information DB 135, the advertising possible bidding page management unit 136 and the bidding page DB 137, the advertising page management module 140 may include an advertisement page manager 141 and an advertisement page DB 142.

In this case, the advertisement page means an advertisement display surface on which advertisements are exposed in units of pages. This is to manage the advertisement display surface on which advertisements are displayed by one page unit, and one or more advertisement regions are allocated to the advertisement page.

The advertisement area priority management unit 132 of the advertisement bidding module 130 may include the advertisement area allocated from the page view 132a, the preview page 132b, the magazine article page 132c of the e-magazine, and the priority of the advertisement area. Check and manage.

In this case, the priority of the advertisement area may be different depending on the position and size of the placement of the advertisement area within one page or the order of the inserted pages. Means value ranking.

The advertisement area bidding unit 131 may be implemented as an application for receiving an advertisement by introducing an electronic competition bidding method to the advertisement area managed by the advertisement area priority management unit 132.

That is, the advertisement area bidding unit 131 determines an advertisement area auction 131a in which a competitive sale (hereinafter, auction) site for selling and purchasing an advertising area is established, and an advertisement area price for determining a successful bid price through the auction. 131b, an advertisement region sales decision 131c that determines a selling time of the advertisement region through the auction. According to this configuration, the advertisement area bidding unit 131 is bidding by the bid price is differentiated according to the priority of the advertising area. Typically, the advertisement area bidding unit 131 increases the bid price in proportion to the priority of the advertisement area.

The bid information management unit 133 may display information bidding through the advertisement area bidding unit 131 (for example, information about a bidding advertisement page) and advertisement price / sales information in the advertisement area bid information DB 134 and the advertisement area price. It stores in the sales information DB 135, and discriminates whether to bid on the advertisement page based on these stored information. In other words, it distinguishes between a bidding advertisement page and a non-bidding advertisement page.

The advertised bidding page management unit 136 collects the non-bidding advertisement pages classified by the bidding information management unit 133 in the bidding page DB 137 and provides the information about the bidding information to the advertisement area priority management unit 132. Tells you the source of information about the page.

Accordingly, the advertisement bidding module 130 according to the embodiment of the present invention allows the advertiser to bid at a high price by providing an advertisement area by performing an electronic competitive bidding on the bidable advertisement area. This allows service providers to generate advertising revenue through advertisers' competitive bidding.

Meanwhile, in the embodiment of the present invention, the advertisement page management unit 141 of the advertisement page management module 140 stores the advertisement page bidding through the advertisement bidding module 130 in the advertisement page DB 142 and stores the stored information ( Information on the bidding advertisement page) is provided to the bidding information management unit 133, and the bidding information management unit 133 is provided as a basic data for discriminating whether to bid on the advertisement page.

Next, the electronic magazine knitting / updating module 150 according to the embodiment of the present invention will be described with reference to FIGS. 2 and 5.

The electronic magazine organization / update module 150 includes a magazine article management unit 155 for storing and managing magazine articles to be published in an electronic magazine in the magazine article DB 156, and a digital material DB 158 for advertisement materials to be published in an electronic magazine. Magazine content management unit 154, magazines associated with the advertisement material management unit 157, magazine article management unit 155, and the advertisement material management unit 157 that stores and manages) integrated management of magazine articles and advertisement materials provided from them It includes an electronic magazine management unit 151 for inserting the magazine content organized by the content management unit 154 into the electronic magazine to produce.

The electronic magazine management unit 151 stores and stores the information on the produced electronic magazines in the electronic magazine information DB 152, and manages them collectively. Monthly 152a, weekly 152b, and special feature 152c according to the publication time of the electronic magazines. ) Can be managed.

The advertisement data manager 157 may be connected to the advertisement page manager 141 to apply an advertisement page bidding through an electronic competitive bidding.

In this embodiment, the advertising material may include both a photographic image, a video, and a text file.

Next, referring to FIG. 2 and FIG. 6, the statistics module 160 according to an embodiment of the present invention, the statistics module 160 is the exposure of the advertising area, the priority of the advertising area according to the exposure degree, the advertising area The data of statistical data is constructed by checking advertisement cost setting according to the priorities and cumulative information of advertiser activity.

To this end, the statistics module 160 includes an advertisement area priority checker 161, an advertiser activity accumulation manager 162, an advertiser priority manager 163 that checks an average priority according to an accumulation of advertiser activity, and an advertisement impression. The advertisement sales settlement unit 164 for calculating the sales according to the degree, the statistics DB 165 storing various statistical information may be configured.

7 is a diagram illustrating an application example of an advertisement page in an advertisement providing system of an electronic magazine according to an embodiment of the present invention.

As illustrated, in the embodiment of the present invention, the advertisement pages 21 and 22 are formed through the electronic competitive bidding for the advertisement bidding page 10, and the advertisement pages 21 and 22 are displayed on the electronic magazine 30. When organizing, the page itself can be edited and produced in a simple manner by inserting the page itself before and after the desired page.

In other words, the advertisement pages 21 and 22 in which the advertisements are displayed are stored in the server on a page basis, and then inserted into the front and rear ends of the desired pages in the electronic magazine 30 to be produced. This is different from the general method in which several advertisement areas are allocated in one page and each advertisement area is inserted and produced by inserting corresponding advertisements (or magazine contents).

According to this method, the magazine article is fixed as it is, and the advertisement page where the advertisement is posted can be easily edited and updated. Therefore, when the user's preferred fashion is repeated and the previous advertisement is to be exposed again, there is an ease of use that can be produced by applying the advertisement page of the previous electronic magazine as it is.

8 illustrates an example screen of a user interface showing an electronic magazine according to an embodiment of the present invention.

Referring to FIG. 8, the e-magazine can be implemented like a book so that consumers who subscribe through the Internet can feel like reading a real magazine book. The menu selection keys 8a may be additionally implemented such that the page can be immediately displayed by searching the page and adjusting the sound of the video. These menu selection keys 8a take into account the convenience of the user to allow consumers to subscribe according to their preferences and preferences.

Here, the illustrated screen shows the front and back covers of the electronic magazine as an example, and subsequently, not only a magazine article but also several pages on which an advertisement in the form of an image or a video is displayed are included.

Next, a preview page of an electronic magazine according to an embodiment of the present invention will be described with reference to FIGS. 9A to 9D.

9A is a diagram illustrating a screen provided by dividing a preview page of an electronic magazine into monthly magazines according to an embodiment of the present invention.

For example, the October, November and December issues of electronic magazines are shown.

To better understand the explanation, a representative cover page for distinguishing the month issue is inserted in the left page of each e-magazine, and a part of the preview pages (pre10, pre11, pre12) is inserted in the right page. In addition, it is assumed that the publication date of the monthly magazine is 25 days of the month before the respective month, and that the preview page of the current month issue is updated and applied to the preview page of the last issue. The publication date of the monthly magazine can be viewed as the update date of the preview page.

Accordingly, if you look at the preview page of the electronic magazine serviced before and after the publication date of the monthly magazine, Figure 9b shows an example of service before October 25, Figure 9c after October 25, Figure 9d is December An example of service after 25 days is shown.

Considering that the 25th of each month is issued, the October issue is already in service before October 25, and after November 25, the November issue will be issued and will be serviced. After that, the December issue will be published.

If the current time is before October 25, as shown in FIG. 9B, the preview page pre10 corresponding to the October issue will be shown in the electronic magazine of the October issue, and the electronic magazine of the November issue is still updated. The preview page pre10 of the October issue is shown.

As another example, when the current time is after October 25, as shown in FIG. 9C, the electronic magazine of the November issue is provided with a preview page pre11 corresponding to the November issue, and accordingly, the electronic issue of the October issue is provided. The magazine is updated with the preview page of the November issue (pre11) to provide the latest advertising service.

As another example, if the current time is after November 25, an electronic magazine of the December issue is issued, as shown in FIG. 9D, and the electronic magazines of the October and November issue are preview pages of the December issue. updated to pre12 and serviced.

As such, the contents of the advertisement exposed in the current month are automatically updated and shown in the preview page of the previous month, so that the consumers who have subscribed to the electronic magazine of the last issue in the past can view the preview page of the next issue. In addition, even if a consumer subscribes to the e-magazine of the last issue, it provides a preview page of the current issue. As a result, the consumer can induce the urge to subscribe to the next monthly magazine, and can also expect the advertising effect on the preview page.

Hereinafter, a method of ordering, executing, and providing an advertisement using an electronic magazine according to an embodiment of the present invention will be described.

10 is a flowchart for describing the method of providing an advertisement of an electronic magazine according to an embodiment of the present invention as a whole.

First, the service provider 1 designates an advertisement area in which an advertisement is to be placed, and recruits advertisers 2 to the advertisement area through an electronic competitive bidding method (S110).

In the present embodiment, as described above, the advertisement area may be allocated to the page view of the electronic magazine, the preview page of the electronic magazine, the page of the magnetic magazine, and the like.

After that, the advertiser 2 accesses a web site or a web server provided by the service provider 1 and bids an advertisement cost corresponding to the price of the desired advertisement area (S120).

Then, the service provider 1 wins the advertiser 2 by bidding according to a predetermined advertisement price and sale time for each advertisement area, and organizes the advertisement information of the advertiser 2 to form an advertisement page. To form (S130, S140).

Thereafter, the service provider 1 manufactures the electronic magazine on the basis of the advertisement page formed in the previous step (S150).

After production, the electronic magazine is provided to the consumer 3 online.

Its provision method may be made through electronic payment as shown.

That is, when the consumer 3 accesses a website or web server provided by the service provider 1 and makes a purchase request for an e-magazine that the user wants to subscribe to, the service provider 1 requests an electronic payment agent (4). Request an electronic payment service (S161, S162).

Then, the electronic payment agent 4 performs the payment request to the consumer 3 in response to the request from the service provider 1, and accordingly the consumer 3 makes an electronic payment via the Internet to the consumer (3). ) And the electronic payment agent (4) is made electronic payment (S163, S164).

Thereafter, when the electronic payment agent 4 transmits an approval message indicating that the electronic payment between the consumers 3 has been completed, the service provider 1 receives the approval message (S165). .

Thereafter, the service provider 1 distributes the electronic magazine requested by the consumer 3 so that the consumer 3 can subscribe to the requested electronic magazine via the Internet (S166 and S167).

Thereafter, the service provider 1 checks the degree of exposure to the advertising area, the priority of the advertising area according to the exposure level, the advertising cost according to the priority of the advertising area, and the cumulative activity of the advertiser. Build and manage data (S180).

In the above step, the step of forming the advertisement page and manufacturing the electronic magazine based on it (S140, S150) is performed as shown in FIG.

Referring to FIG. 11, first, corresponding advertisement information is inserted into an advertisement area bidding through an electronic competitive bidding in the service provider 1 (S141).

Here, the advertisement information is information that can effectively expose the advertisement to be advertised, it may be composed of an image, video, text format that can represent the advertisement.

Thereafter, it is checked whether the advertisement placement surface into which the advertisement information is inserted forms one advertisement page (S143).

As a result of the check, if the advertisement placement surface into which the advertisement information is inserted forms one advertisement page, the advertisement page is additionally inserted into the entire page (S145). On the contrary, if the advertisement placement surface in which the advertisement information is inserted does not form one advertisement page, it is checked whether to insert another advertisement (S151).

Subsequently, when the advertisement page is inserted and organized in the total number of pages through the previous step S145, the organized advertisement page is stored in the database (S147).

Meanwhile, as a result of checking whether to insert another advertisement further through the previous step S151, when inserting, another advertisement information is extracted and inserted (S153). When not inserting another advertisement, it is checked whether the magazine article is additionally inserted (S155). After checking, if the magazine article is additionally inserted, the magazine article information is extracted and inserted, and if not, the process ends (S157).

On the other hand, after going through the previous step S147, it is checked whether the period for updating the advertising area has come (S149).

If the renewal period is reached, the process returns to step S110 described above and performs electronic competitive bidding for the corresponding advertisement area. After the electronic competitive bidding, an advertisement page is formed and the electronic magazine is updated again.

On the contrary, if the update cycle has not yet occurred, the process ends.

The renewal cycle may be applied based on the publication date of the e-magazine, or may be applied by designating a certain period such as a week.

According to this embodiment, in this update step, the preview page of the electronic magazine is updated and provided with the updated preview page of the electronic magazine.

For example, in the case of a monthly magazine issued monthly, the updated preview page of the next month is updated and provided in the preview page of the previous month. Various examples in this regard have been described above with reference to 9a to 9d.

12 is a flowchart illustrating a process of building statistical data in the method for providing an advertisement in an electronic magazine according to an embodiment of the present invention.

In the electronic magazine advertisement providing method according to an embodiment of the present invention, the statistical data building step (S180) is a step of checking the exposure degree of the advertisement area (S181), the priority of the advertisement area according to the exposure degree statistically Classifying and storing (S183), checking the cumulative activity of the advertiser (S185), and statistically classify and store the priority of the advertiser (S187) according to the cumulative activity of the advertiser.

Each step may be performed in the order as shown, but may be performed independently in any order.

Although embodiments of the present invention have been described above with reference to the accompanying drawings, those skilled in the art to which the present invention pertains may implement the present invention in other specific forms without changing the technical spirit or essential features thereof. I can understand that.

Therefore, since the embodiments described above are provided to completely inform the scope of the invention to those skilled in the art, it should be understood that they are exemplary in all respects and not limited. The invention is only defined by the scope of the claims.

1 is a view showing a service concept for providing an advertisement of an electronic magazine according to an embodiment of the present invention.

2 is a block diagram showing an overall system for providing an advertisement in an electronic magazine according to an embodiment of the present invention.

3 to 6 are diagrams showing in detail the components of the system shown in FIG.

7 is a diagram illustrating an application example of an advertisement page in an advertisement providing system of an electronic magazine according to an embodiment of the present invention.

8 is an exemplary screen of a user interface showing an electronic magazine according to an embodiment of the present invention.

9A is a diagram illustrating a screen provided by dividing a preview page of an electronic magazine into monthly magazines according to an embodiment of the present invention.

9B to 9D are diagrams each illustrating a form in which the preview page provided to the user is differently viewed according to before and after the update time in the electronic magazine shown in FIG. 9A.

10 is a flowchart for describing the method of providing an advertisement of an electronic magazine according to an embodiment of the present invention as a whole.

FIG. 11 is a flowchart for describing in detail a method of manufacturing an electronic magazine based on an advertisement page in the advertisement providing method of the electronic magazine according to an embodiment of the present invention.

12 is a flowchart illustrating a process of building statistical data in the method for providing an advertisement in an electronic magazine according to an embodiment of the present invention.

Claims (24)

An advertiser requesting advertisements to be advertised; Designate an advertising area to display the advertisement, recruit advertisers by introducing an electronic competitive bidding method to the advertising area, and organize the advertisement placement surface where the advertisement is displayed through the electronic competitive bidding on a page basis in an electronic magazine. Service providers to produce; Consumers who subscribe to the electronic magazine produced by the service provider through the Internet; And Electronic payment agency that processes the electronic payment through the Internet for the price corresponding to the subscription of the electronic magazine Advertising providing system of the electronic magazine using the Internet. The method of claim 1, The service provider, The advertisement providing system of the electronic magazine using the Internet, characterized in that the priority of the advertising area and the advertising cost level according to the priority are calculated statistically, and the advertiser is bidding at a higher cost than the advertising cost level. . The method of claim 1, The advertising area, And a page view of the electronic magazine, a preview page for previewing the contents of the electronic magazine, and a magazine article page displaying article information of the electronic magazine. A customer management module for managing customer information including advertisers and consumers; An advertisement bidding module configured to manage an advertisement region for exposing the advertisement of the advertiser, and determine an advertisement to be displayed in the advertisement region by introducing an electronic competitive bidding method for the advertisement region; An advertisement page management module configured to edit and manage, on a page-by-page basis, an ad serving page that is bidding through the advertisement bid management unit; An electronic magazine organization / update module configured to produce and update an electronic book by organizing and updating the advertisement placement page bidding through the advertisement bid management unit; A payment module linked with an electronic payment agent through the Internet and responsible for electronic payment according to the purchase of the electronic magazine; And The advertiser and the consumer are connected through the Internet to provide a web service such as an authentication function through login of the advertiser and the consumer, an electronic competition bidding service for the advertisement, and a payment related service according to the purchase of the electronic magazine. Web server Advertising providing system of the electronic magazine using the Internet. The method of claim 4, wherein Statistics module for statistically checking and managing the exposure degree of the advertising area, the priority of the advertising area according to the exposure degree, the advertising cost setting according to the priority of the advertising area, and the cumulative activity information of the advertiser, respectively. Advertising system of the electronic magazine using the Internet further comprising a. The method of claim 4, wherein The customer management module, A customer information manager to store and manage each customer information of the advertiser and the consumer in a database; And Customer authentication unit that is responsible for authentication of the customer stored in the database Advertising providing system of the electronic magazine using the Internet. The method of claim 6, The above customer information The advertisement providing system of the electronic magazine using the Internet, characterized in that the basic information about the personal information of the advertiser and the consumer, consumer disposition analysis information on the advertisement exposure, cumulative activity information of the advertiser. The method of claim 4, wherein The ad bidding module, An advertisement area priority manager configured to check and manage an advertisement area that can be bid on a page view, a preview page, and a magazine article page of the electronic magazine and the priority of the advertisement area; An advertisement area bidding unit that is responsible for an electronic competitive bidding in which advertising costs are differentiated according to the priority of the advertising area; A bid information management unit configured to classify and manage whether an advertisement page is bid based on the information bidd through the advertisement area bidding unit; And Advertisement bidding page management unit for providing information on the bidable page by providing information about the non-bidding advertisement pages classified by the bidding information management unit to the advertisement area priority management unit Advertising providing system of the electronic magazine using the Internet. The method of claim 8, The ad bid management unit, An advertisement area bidding information database storing information bidded by the advertisement area bidding unit; An advertisement area price / sales information database including information about a bid price and a seller of the bidding advertisement area; And Bidding page database storing information about the bidable bidding page recognized by the bidable bidding page manager Advertising system of the electronic magazine using the Internet further comprising. The method of claim 4, wherein The ad page management module, An advertisement page database for storing information of an advertisement page bidding through the advertisement area bidding unit; And Ad page management unit for storing and managing the ad page bid through the ad area bidding unit in the ad page database in units of pages Advertising providing system of the electronic magazine using the Internet. The method of claim 4, wherein The electronic magazine organization / update module, A magazine article management unit that stores and manages magazine articles to be published in the electronic magazine; Advertising data management unit for storing and managing the advertising material to be displayed in the electronic magazine; A magazine content management unit for selectively managing any one or more of magazine articles and advertisement materials provided from these in association with the magazine article management unit and the advertisement material management unit; The electronic magazine management unit which inserts the magazine contents organized through the magazine content management unit into the pages of the electronic magazine, produces and manages the electronic magazines by monthly, weekly, and special features. Advertising providing system of the electronic magazine using the Internet. The method of claim 11, The advertisement material to be displayed in the electronic magazine includes an image, a video, and a text file. The advertisement providing system of the electronic magazine using the Internet. The method of claim 11, The advertisement data management unit is connected to the advertisement page management unit, the advertisement providing system of the electronic magazine using the Internet, characterized in that for applying the advertisement page bidding through the electronic competitive bidding. The method of claim 4, wherein The statistics module, An advertisement area priority statistic unit configured to check the priority of the advertisement area and calculate statistical data; An advertiser activity accumulation manager for checking and managing an activity accumulation of the advertiser; An advertiser priority manager configured to manage the priority of the advertiser according to the amount of activity checked by the advertiser activity accumulator; An advertisement sales settlement unit configured to periodically set advertisement sales based on an electronic competition bid for the advertisement region, the advertisement exposure, and the like; And A statistical database storing statistical data performed by the advertisement area priority statistic unit, the advertiser activity accumulation manager, the advertiser priority manager, and the advertisement sales settlement unit Advertising providing system of the electronic magazine using the Internet. (a) a service provider designating an advertisement area for displaying advertisements and recruiting advertisers by introducing an electronic competitive bidding method to the advertisement area; (b) if an advertiser is determined through the electronic competitive bidding, organizing corresponding advertisement information in the advertisement area; (c) forming an advertisement page in units of pages through the organizing step, and manufacturing an electronic magazine based on the advertisement page; And (d) providing the produced electronic magazine to a consumer online Advertising method of the electronic magazine using the Internet. The method of claim 15, The advertisement area may include a page view of the electronic magazine, a preview page showing the contents of the electronic magazine in advance, and a magazine article page. The method of claim 15, The advertisement information may be implemented in an image, a video, or a text format. The method of claim 15, In step (c), (c-1) inserting corresponding advertisement information into an advertisement area bidding through the electronic competitive bidding; (c-2) checking whether the advertisement display surface into which the advertisement information is inserted forms one advertisement page; (c-3) As a result of the check, if the one advertisement page is formed, the one advertisement page is added to the total number of pages, and if the one advertisement page is not formed, another advertisement page may be additionally inserted. Checking whether it is; And (c-4) in the step (c-3), storing the arranged advertisement page in a database when the one advertisement page is inserted and organized in the total number of pages. Advertising method of the electronic magazine using the Internet. The method of claim 18, In the step (c-3), Extracting and inserting corresponding advertisement information when inserting another advertisement; And When not inserting the other advertisement, it is checked whether to insert a magazine article, and when inserting the magazine article, extract and insert the magazine article information, and when not inserting the magazine article, step Advertising providing method of the electronic magazine using the Internet further comprising. The method of claim 18, (c-5) checking whether a period for updating the advertisement area is reached; And (c-6) returning to the step (a) if the renewal period, and recruiting other advertisers through the re-contract or the electronic competitive bidding for the advertising area; (c-7) providing the updated electronic magazine to the consumer through steps (b) to (c) Advertising providing method of the electronic magazine using the Internet further comprising. The method of claim 20, After the update cycle, The electronic magazine preview page prior to the renewal starting from the update period is updated to the updated electronic magazine preview page, the advertisement providing method of the electronic magazine using the Internet. The method of claim 20, Before the update cycle, The electronic magazine preview page after the update starting from the renewal period is provided as an electronic magazine preview page before the update. The method of claim 15, In step (d), Checking, by the consumer, whether a purchase request for the produced electronic magazine is made by accessing a web server of the service provider; Requesting an electronic payment service from an electronic payment agent if there is a purchase request from the consumer; Receiving an approval message from the electronic payment agent when the electronic payment is made between the electronic payment agent and the consumer in response to the request; And After receiving the approval message, distributing the requested electronic magazine to the consumer Advertising method of the electronic magazine using the Internet. The method of claim 15, (e) the service provider statistically checks the degree of exposure to the advertisement area, the priority of the advertisement area according to the exposure degree, the degree of advertisement cost according to the priority of the advertisement area, and the cumulative degree of activity of the advertiser. Steps to Build and Manage Data Advertising providing method of the electronic magazine using the Internet further comprising.

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