KR20080079741A - Internet taxi advertising system and its method - Google Patents

Abstract

The present invention relates to an internet taxi advertisement system and method, and provides a video advertisement and contents to a passenger through a terminal capable of transmitting and receiving wireless internet provided inside the taxi, thereby allowing passengers to obtain desired information by operating the terminal. The purpose of the present invention is to provide an internet taxi advertisement system that enables viewers to watch advertisements while moving to their destinations.

Internet taxi advertising system for achieving this purpose is largely provided in the advertiser computer 100, the operation server 200 for producing advertising data according to the advertisement request of the advertiser computer, and the advertisement received from the operation server provided in the taxi A taxi terminal 300 for outputting data is configured.

Description

Internet taxi advertising system and its method {ADVERTISEMENT SYSTEM IN TAXI AND THE ADVERTISING METHOD}

1 is a view showing a taxi advertising system according to the prior art,

2 is a diagram illustrating an internet taxi advertisement system according to a first embodiment of the present invention;

3 is a view showing the inside of a vehicle equipped with a taxi terminal according to the present invention;

4 is a diagram illustrating an internet taxi advertisement method according to a first embodiment of the present invention;

5 is a diagram illustrating an internet taxi advertising system according to a second embodiment of the present invention;

6 is a diagram illustrating an internet taxi advertisement method according to a second embodiment of the present invention.

** Description of symbols for the main parts of the drawing **

10: operator terminal 100: advertiser computer

200: operation server 210: communication unit

220: advertiser DB 230: advertising content production unit

240: advertising data DB 250: advertising organization

260: Organization DB 270: Operation

300: taxi terminal 310: wireless communication unit

320: display unit 330: audio output unit

340: operation unit 350: storage unit

360: control unit S: Internet taxi advertising system

The present invention discloses an internet taxi advertisement system and method for improving advertisement effect compared to the related art by providing advertisement data and contents through a terminal provided in a taxi.

In general, an advertisement using a conventional vehicle may be a very simple advertisement technique of attaching an advertisement image in the form of a sticker to the inside or outside of the vehicle. Such advertising techniques have been disclosed in a number of cases other than Korean Patent Publication No. 10-2000-0054736 ('Method of providing vehicle advertisement brokerage service using internet between advertiser and vehicle owner').

As shown in FIG. 1, when a vehicle owner accesses a site through the Internet, the vehicle owner inputs information about the type of the vehicle and advertising vehicle information such as the commuting distance of the vehicle, the moving radius of the vehicle, and the moving radius of the main movement location. The advertiser accesses a web page and specifies advertisement condition information including a region, a vehicle number, and an advertisement period. Advertisers search for vehicles running in the area where they want to advertise, extract candidate vehicles that meet the criteria, register the selected vehicle as the vehicle for advertisement, and advertise the advertisement sticker specified by the advertiser for a predetermined period. It consists of paying a portion of the owner of the vehicle.

However, the process of extracting the condition of the advertisement condition information and the vehicle information for the advertisement is cumbersome and limited, and remains only in the form of a sticker, which is only a simple visual advertisement effect.

The present invention has been made to solve the above-mentioned problems, by providing advertising data and content to the passenger through a terminal provided inside the taxi, the passenger while operating the terminal to obtain the desired information and at the same time while moving to the destination The main purpose is to provide an internet taxi advertising system that can be tilted advertisement viewing.

The internet taxi advertising system in which such a technical concept is implemented includes an advertiser computer 100, an operation server 200 for producing advertisement data according to an advertisement request from an advertiser computer, and an advertisement received from an operation server in a taxi. It consists of a taxi terminal 300 for outputting data.

Meanwhile, in the taxi advertisement method disclosed in the present invention, the advertiser computer receives the advertiser request information from the advertiser and transmits the request information to the operation server, and generates advertisement data based on the advertiser request information received by the operation server to the taxi terminal. A process of transmitting and outputting advertisement data received by the taxi terminal are achieved.

Specific features and advantages of the present invention will become more apparent from the following detailed description based on the accompanying drawings. Prior to this, the terms or words used in the present specification and claims are defined in the technical spirit of the present invention on the basis of the principle that the inventor can appropriately define the concept of the term in order to explain his invention in the best way. It should be interpreted to mean meanings and concepts. In addition, when it is determined that the detailed description of the known function and its configuration related to the present invention may unnecessarily obscure the subject matter of the present invention, it should be noted that the detailed description is omitted.

2 is an exemplary view showing a schematic configuration of the Internet taxi advertising system (S) according to the first embodiment of the present invention. Referring to FIG. 2, the Internet taxi advertisement system S is provided in an advertiser computer 100, an operation server 200 for producing advertisement data according to an advertisement request of the advertiser computer 100, and a taxi from an operation server. Taxi terminal 300 for outputting the received advertisement data.

In detail, the advertiser computer 100 receives the advertiser information and the size information of the video advertisement (hereinafter, the advertiser request information) from the advertiser and transmits it to the operation server 200. In the present invention, the advertiser request information is set to the advertiser information and the size of the video advertisement, but the present invention is not limited thereto.

The operation server 200 includes a communication unit 210, an advertiser DB 220, an advertisement content producer 230, an advertisement data DB 240, and an operator 250. The communication unit 210 receives advertiser request information from the advertiser computer 100 through a wired / wireless internet. The received advertiser request information is stored in the advertiser DB 220. The advertisement content production unit 230 produces a video advertisement based on the advertiser request information. In this case, it is preferable to understand that the advertisement content production unit 230 is produced by the operator terminal 10 operated by the operator, and the produced video advertisement is stored in the advertisement data DB 240. The operator 250 controls the communication unit 210, the advertiser DB 220, the advertisement content producer 230, and the advertisement data DB 240.

Meanwhile, the taxi terminal 300 configures the wireless communication unit 310, the display unit 320, the voice output unit 330, the operation unit 340, the storage unit 350, and the control unit 360. As described above, the wireless communication unit 310 receives the advertisement data from the operation server 200 through the wireless Internet.

The display 320 outputs the advertisement data received from the wireless communication unit, and the voice output unit 330 outputs the voice of the advertisement data. The operation unit 340 receives key input signals of various portal site search information (hereinafter referred to as 'passenger request information') that passengers want to provide, and the storage unit 350 includes the display unit 320, the audio output unit 330, and the like. The operation unit 340 stores the received and input data. The controller 360 controls these components 310 to 350. The controller 360 receives a predetermined content from an information providing server connected to the wireless Internet based on the key input signal applied to the manipulation unit 340, and outputs the result to the display 320 and the voice output unit 330. .

Taxi terminal 300 having the above-described configuration may be provided on the back of the passenger seat chair inside the taxi as shown in FIG.

Hereinafter, a description will be given of the advertising method through the Internet taxi advertising system (S) which is the first embodiment of the present invention. Referring to FIG. 4, the advertiser computer 100 receives advertiser request information from an advertiser (S110) and transmits it to the operation server 200 (S120). Here, the advertiser request information is input to the advertiser computer and transmitted to the operation server through the wired or wireless Internet.

Behind, the operation server produces the received advertiser request information as advertising data (S130). In this case, the operator accesses the operation server through the operator terminal 10 to operate the aforementioned advertisement content production unit 230, thereby producing the advertiser request information as advertisement data.

Subsequently, the operation server transmits the produced advertisement data to the taxi terminal 300 through the wireless Internet (S140), and the taxi terminal outputs the received advertisement data (S150).

In this embodiment S110 ~ S150 process can be seen to be repeated. On the other hand, in addition to this process, as shown in the figure, the taxi terminal may be a process of receiving a predetermined content from the information providing server based on the passenger request (key input signal through the operation unit) (S160, S170). .

Hereinafter, a second embodiment of the present invention will be described. Internet taxi advertising system according to the second embodiment is based on the system of the first embodiment, as shown in Figure 5 is controlled by the operation unit 250, the advertising organization 260 and the organization DB 270 Configure more. For reference, the same member number is assigned to the configuration to perform the same function as the first embodiment.

In detail, the advertisement organizer 260 of FIG. 5 generates advertisement listing information having priority based on the advertiser request information. The advertisement information is stored in the organization DB 270. The generated advertisement listing information is linked to the advertisement data produced by the advertisement content production unit 230 by the operation unit 250, respectively. The associated advertisement data is transmitted to the taxi terminal 300 via the wireless Internet. Incidentally, the advertisement scheduling information may be understood as, for example, information regarding a sequence in which a plurality of advertisement data are respectively transmitted to the taxi terminal according to the priority set as mentioned above.

Hereinafter, the advertisement method of the second embodiment will be described. As shown in FIG. 6, in addition to the processes of the first embodiment described above, the advertisement data organization process S210 is further included. That is, after the step S130, the advertisement listing information is generated by the advertisement organizer 260, and the generated advertisement schedule information is linked to each of the advertisement data by the operator 250 (S210). The associated advertisement data is transmitted to the taxi terminal 300 through the wireless Internet (S140). Subsequently, the taxi terminal outputs the received advertisement data (S150).

According to the present invention as described above, the terminal provided inside the taxi and capable of wireless Internet transmission and reception provides a video advertisement and content to the passenger, the passenger while operating the terminal to obtain the desired information while moving to the destination You can watch tilted advertisements.

As described above and described with reference to a preferred embodiment for illustrating the technical idea of the present invention, the present invention is not limited to the configuration and operation as shown and described as such, it departs from the scope of the technical idea It will be apparent to those skilled in the art that many modifications and variations can be made to the present invention without this. Accordingly, all such suitable changes and modifications and equivalents should be considered to be within the scope of the present invention.

Claims (6)

In the taxi advertising system, Advertiser computer 100; An operation server 200 for producing advertisement data in response to an advertisement request from the advertiser computer 100; And A taxi terminal 300 provided inside the taxi to output advertisement data received from the operation server; Internet taxi advertising system comprising a. The method according to claim 1, The operation server 200, Producing advertisement data based on the communication unit 210 for receiving advertiser request information from the advertiser computer 100 via wired and wireless Internet, the advertiser DB 220 storing the advertiser request information, and the advertiser request information. Internet taxi advertising system comprising an advertising content production unit 230, an advertisement data DB (240) for storing the advertisement data, and the operation unit (250). The method according to claim 1, The taxi terminal 300, And a wireless communication unit 310 that receives advertisement data from the operation server 200 through a wireless Internet, a display unit 320 for outputting advertisement data received by the wireless communication unit, and a controller 360. Taxi advertising system. The method according to claim 3, The taxi terminal 300, Internet taxi, further comprising a voice output unit 330 for outputting the voice of the advertisement data, the operation unit 340 for receiving the passenger request information, and a storage unit 350 for storing the received data Advertising system. In the advertising method using a taxi advertising system, A first step of the advertiser computer receiving the advertiser request information from the advertiser and transmitting the same to the operation server; A second process of producing advertisement data based on the advertiser request information received by the operation server and transmitting the advertisement data to the taxi terminal; And A third process of outputting advertisement data received by the taxi terminal; Internet taxi advertising method comprising a. The method according to claim 5, After the third process, A fourth step in which the taxi terminal receives passenger request information and receives predetermined content from an information providing server based on the passenger request information; Internet taxi advertising method characterized in that it further comprises.

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