KR20070101418A - How to provide customized service in home shopping data broadcasting - Google Patents

Abstract

The present invention relates to a method of providing a personalized service in home shopping data broadcasting, comprising: selecting a clothes personalized service menu by a customer while logged in to a home shopping data broadcasting; When the clothes tailoring service request signal is transmitted from the customer terminal to the data broadcasting server, the type, cloth, and subsidiary materials read from the corresponding DB of the database unit under the control of the tailoring service control unit of the data broadcasting server in the order requested by the customer. Providing information and design information to the customer terminal; If the desired clothes type, cloth, subsidiary materials and design are selected by the customer, receiving the selected clothes type, cloth, subsidiary information and design information from the customer terminal and storing them in a customer-specific information DB of the database; Displaying cyan of clothes designed according to the clothes fitting information on the customer terminal; When the body size of the customer is input by the customer, and the designed clothes are ordered and settled through the customer terminal, the body size of the customer is stored in the customer DB of the database unit, and then the fabrication company is requested to manufacture the clothes. It includes a step.

Description

A method for supplying ordered service for Home-shopping broadcasting}

1 is a block diagram showing an entire system for implementing the present invention.

2 is a block diagram showing a data broadcast server for implementing the present invention.

3 is a flowchart illustrating an example of a multi-login method in home shopping data broadcasting according to the present invention.

4 is a flowchart illustrating an embodiment of a method for providing a personalized service in home shopping data broadcasting according to the present invention.

     <Description of reference numerals for main parts of the drawings>

      100: TV 101: Cable TV home shopping station

      102: data broadcasting server 103: set-top box

      104: remote control 200: signal processing unit

      202: member management unit 203: database unit

      204: customer DB 205: cloth DB

      206: Clothes type DB 207: Design DB

      208: model DB 209: customer-specific information DB

The present invention relates to a method of providing a personalized service in home shopping data broadcasting, and in particular, a customer designs clothes in a personalized service space provided by home shopping data broadcasting, or various designs provided from a database unit of a home shopping data broadcasting server. The present invention relates to a method of providing a personalized service in home shopping data broadcasting that provides a customized service from production to delivery by selecting a desired design among them.

Recently, due to the development of communication technology and diversification and popularization of communication media, electronic commerce through multi media such as internet and cable TV, which replaces the conventional commerce method, which has been dependent on face-to-face sales methods, is being activated.

First, the Internet is distinguished from conventional broadcasting in that uplink transmission as well as downlink information is available, that is, a user can select necessary information or provide information to a service provider. Therefore, more various services are available by using the characteristics of the Internet, and it is possible to provide an on-demand service according to the user's taste. By the way, the amount of data transmission via the Internet is doubling every three to four months, but there is a limit to deal with the rapidly increasing data transmission because the transmission speed of the existing communication line is limited.

On the other hand, the broadcasting network has a wide frequency band, which has the advantage that the transmission speed of the broadcast is faster than the Internet, and has the ability to transmit data to many end users at the same time by using a high TV penetration rate. It surpassed the Internet in terms of. However, the existing broadcasting method was only capable of transmitting top-down information, and it was impossible for the viewer to directly select necessary information.

However, with the recent commercialization of digital broadcasting, data broadcasting has attracted attention as a new medium having both internet selectivity and information transmission efficiency of broadcasting.

Unlike conventional analog TVs, data broadcasting is a digital broadcasting system that adds various data by adding various data while digitizing the TV transmission method through a broadcaster's channel. It provides multimedia data such as text, still picture, graphic, document, and software. By using it, it is a dedicated set-top box that fits the current trend of convergence of broadcasting and communication where the client uses the information.

Therefore, data broadcasting related businesses are expected to be started by many operators in the future, and among them, home shopping broadcasting companies are spurring the development of data broadcasting services utilizing unique characteristics of home shopping.

Despite this situation, electronic commerce is not actively implemented in clothing or interiors. This is because clothing or interior is a tricky characteristic that is acquired only when the user directly sees and touches the body and looks at his or her body shape or the structure of the house.

In particular, the conventional clothing sales in home shopping was mostly to select a design that the customer only thinks of himself among products made by others.

The above method did not meet the individual needs and desires of each individual who wanted a new design, and it was difficult and difficult to choose the clothes that were comfortable for them because the size was different according to the company that made the clothes, and it was uniform by mass production / mass sale. And there was a problem of forcing only a unified design.

The present invention has been presented to solve the above problems, in the home shopping broadcast, customers can directly select a specific design, such as clothes or interior, and try to design for your own design, you can order the production of their own clothes or interior design How to provide personalized service in home shopping data broadcasting, which gives users various choices through the vast design information that home shopping data broadcasting can provide, and allows users to order and purchase clothes or interiors that suit their tastes. The purpose is to provide.

As a technical idea for achieving the above object, the present invention comprises the steps of selecting the clothes tailoring service menu by the customer while logged in to the home shopping data broadcast; When the clothes tailoring service request signal is transmitted from the customer terminal to the data broadcasting server, the type, cloth, and subsidiary materials read from the corresponding DB of the database unit under the control of the tailoring service control unit of the data broadcasting server in the order requested by the customer. Providing information and design information to the customer terminal; If the desired clothes type, cloth, subsidiary materials and design are selected by the customer, receiving the selected clothes type, cloth, subsidiary information and design information from the customer terminal and storing them in a customer-specific information DB of the database; Displaying cyan of clothes designed according to the clothes fitting information on the customer terminal; When the body size of the customer is input by the customer, and the designed clothes are ordered and settled through the customer terminal, the body size of the customer is stored in the customer DB of the database unit, and then the fabrication company is requested to manufacture the clothes. Characterized in that it comprises a step.

In addition, the present invention includes the steps of selecting a model to be designed after the clothes designed by the customer is displayed; And displaying the designed clothes on the selected model by the customer terminal.

In addition, even if the clothes designed by the customer are not ordered, the customer tailoring information (type of clothes designed by the customer, cloth, subsidiary materials information and design information) may be stored in the customer DB for a certain period so that the customer can modify and design the next time. It characterized in that it further comprises the step of storing.

In addition, if the customer wants to see the cyan of the clothes displayed on the customer terminal and wants to make corrections, the part to be modified through the customer terminal is transmitted to the personalized service control unit of the data broadcasting server unit, and the control of the personalized service control unit is performed. It is characterized in that it further comprises the step of reflecting the modified by.

As another technical idea for achieving the above object, the present invention comprises the steps of selecting the clothes tailoring service menu by the customer in the state logged into the home shopping data broadcast; When the clothes tailoring service request signal is transmitted from the customer terminal to the data broadcasting server, a custom service screen on which the customer can directly design and design the type, cloth, subsidiary materials, and design of the clothes under the control of the custom service control unit of the data broadcasting server. Providing to the customer terminal; If the desired clothes type, cloth, subsidiary materials and design are designed by the customer, receiving the designed clothes type, cloth, subsidiary information and design information from the customer terminal and storing them in the customer-specific information DB of the database; Displaying cyan of clothes designed according to the clothes fitting information on the customer terminal; When the body size of the customer is input by the customer, and the designed clothes are ordered and settled through the customer terminal, the body size of the customer is stored in the customer DB of the database unit, and then the fabrication company is requested to manufacture the clothes. Characterized in that it comprises a step.

Hereinafter, with reference to the accompanying drawings with respect to the configuration and operation of the embodiment according to the present invention.

1 and 2 are configuration diagrams of a data broadcasting system for implementing the present invention.

That is, the present invention provides a TV 100 as a customer terminal, a cable TV home shopping station 101 that provides home shopping broadcasts to the TV 100, and a broadcast by the cable TV home shopping broadcast station 101 to the TV 100. A data broadcast server 102 providing a broadcast content screen distinguished from the broadcast screen, and broadcasting content data received from the data broadcast server 102 on a TV screen of the customer, and operating the remote controller 104 of the customer. And a set-top box 103 for receiving a login and clothes matching service request signal and transmitting the signal to the data broadcasting server 102 to support two-way communication.

In addition, the data broadcasting server 102 stores the customer DB 204, various cloth and color information, etc., which store the body size of the customer, in addition to the customer basic information (name, address, contact, password, password, etc.). A cloth DB 205 for storing the clothes, a clothes type DB 206 for storing various kinds of clothes, and a design DB 207 for storing design information of various clothes; A database unit 203 having a model DB 208 storing various body type model information, a customer-specific information DB 209 storing a clothes type, cloth, design information, etc. selected by the customer; A personalized service control unit 201 for receiving a variety of clothes design information selected by the user and processing clothes matching service, a member management unit 202 for managing customers who ordered clothes designed by the clothes matching service, and the personalized service control unit ( And a signal processor 200 for signal-processing the corresponding data processed by 202.

3 is a flowchart illustrating a method of providing a personalized service in home shopping data broadcasting according to the present invention.

That is, the present invention comprises the steps of selecting the clothes tailoring service menu by the customer in the state of being logged in to the home shopping data broadcast (S300); When the request for tailoring service and body size information of the customer are transmitted from the TV 100 to the data broadcasting server 102, the database unit 203 under the control of the tailoring service control unit 201 of the data broadcasting server 102. (S301) providing clothes type, cloth, subsidiary material information, and design information read from the corresponding DB of the TV 100; When the desired cloth type, cloth, subsidiary material and design are selected by the customer, the selected cloth type, cloth, subsidiary material information and design information are received from the TV 100 and stored in the corresponding DB of the database unit 203, respectively. Step S302; Displaying cyan of clothes designed according to the clothes fitting information on the TV (S303); Selecting a model to be designed after the clothes designed by the customer are displayed (S304); Displaying the designed clothes on the selected model (S305); When the clothes designed by the customer are ordered and settled through the TV 100, the inputted body size of the customer is stored in the customer DB 204 of the database unit 203, and then the clothes are produced by the clothes maker. Requesting (S306); When the production of clothes is completed, a step of delivering the completed clothes to the customer's address (S307).

In addition, even if the clothes designed by the customer are not ordered, the customer tailoring information (type of clothes designed by the customer, cloth, subsidiary materials information and design information) may be stored in the customer DB for a certain period so that the customer can modify and design the next. And storing at 204.

In addition, if the customer wants to see the cyan of the clothes displayed on the TV 100, the personalized service control unit 201 of the data broadcasting server unit 102 to modify the portion through the TV 100 again And transmitting the modified part to the modified service by the control of the personalized service control unit 201.

Referring to the operation of the present invention having the configuration as described above in detail.

First, when a customer who is a user selects a clothes matching service menu, which is a home shopping broadcasting service menu, while the user is logged in to the home shopping data broadcasting using the remote controller 104, a clothes matching service request signal is received from the TV 100 which is a customer terminal. The clothes tailoring service request signal is transmitted to the data broadcasting server 102 via the set-top box 103, and the tailored service control unit 201 is operated through the signal processing unit 200 of the data broadcasting server 102. .

When the personalized service control unit 201 is operated, the database unit 203 is controlled in the order requested by the customer, so that the corresponding DB of the database unit 203, that is, various cloth and color information is stored. From the DB 205, the clothes type DB 206 storing various clothes type information, the design DB 207 storing design information of various clothes, and the model DB 208 storing various body type model information. Each of the clothes type information, the cloth information, accessories such as accessories information or design information is read and provided to the TV (100).

An example of when the customer selects "pants" among the provided clothes type information (blouse, skirt, pants, etc.) is as follows.

Choose clothes type: pants

Cloth selection: poly, cotton span, wool, etc

Cloth color selection: various colors such as red, blue, yellow

Choose silhouette: date, tight, barrel, trumpet etc

Captain Choices: Short, Part 7, Part 9, Long

Select zipper location: front centerline, sideline, rear centerline

Pockets: No, Front pockets, Back pockets

 Whether there is a belt: yes, no

Stitch: Yes, No

Wrinkles: Yes, No

Houseboats Yes or No

With or without trim: yes, no

When the subsidiary materials and designs, such as cloth, fabric color, and accessories desired by the customer, are selected among the selected items, the selected clothes type, fabric information, subsidiary materials information, and design information are received from the TV 100 as a customer terminal. The customer customization information DB 209 of the database unit 203 is stored respectively.

When the clothes fitting information selected by the customer is stored in the customer tailoring information DB 209, cyan designed according to the clothes fitting information is displayed on the TV 100 after a predetermined time elapses.

The customer who checks the clothes cyan continuously requests the model information to select a model to apply the design result to directly apply the designed clothes to the model, and the model DB ( Various model information from 208 is provided to the TV 100.

At this time, when the customer selects a desired model by looking at various model information provided, the TV 100 displays a figure in which the clothes designed by the customer are coated on the selected model.

When the customer is satisfied with the model wearing the clothes he designed and decides the order, he / she inputs his / her body size using the remote controller 100 and orders and pays.

As described above, when the order and payment are completed by the customer, the body size of the input customer is stored in the customer DB 204 of the database unit 203, and then the clothes manufacturer is requested to make clothes.

At this time, the body size information of the customer stored in the customer DB (204) is used in the fabrication of the currently designed clothes, but is also used again when the customer designs and orders other clothes.

Meanwhile, even if the clothes designed by the customer are not ordered, the clothes tailoring information (type of clothes, fabric, subsidiary materials and design information designed by the customer) may be stored for a certain period so that the customer can modify and design the next time. 204).

In addition, if the customer wants to see the cyan of the clothes displayed on the TV 100, the personalized service control unit 201 of the data broadcasting server unit 102 to modify the portion through the TV 100 again And the portion modified by the control of the personalized service control unit 201 is reflected.

Finally, the finished clothes are delivered to the customer's address when the clothes are completed by the clothes manufacturer.

On the other hand, as shown in the above embodiment, the customer who received the sub information or design information, such as clothes type information, cloth information, accessories, etc. from the corresponding DB of the database unit 203, respectively, seeing these information, jade fitting information Rather than selecting a method, when a customer requests a clothes tailoring service, the customer can directly design the clothes type, cloth, subsidiary materials, and design by the control of the tailor service controller 201 of the data broadcasting server 102. The customized service screen is provided to the TV 100 as a customer terminal, and in this case, the customer may directly design the desired clothes type, cloth, subsidiary materials, and design on the virtual design screen.

Clothes type, cloth, subsidiary material information and design information designed in this manner are transmitted from the TV 100 and stored in the customer-customized information DB 209 of the database unit 203. Subsequent processes are the same as in the above embodiment.

In the above, an embodiment according to the present invention has been described in detail, but the content is not limited to the field of the present invention described in the following claims, and a person having ordinary knowledge in the field of the present invention falls within the scope of the present invention. It is obvious that various changes or modifications can be made to the home / car / furniture interior.

As described above, according to the present invention, a variety of cloth and design information that can be provided through the home shopping data broadcasting gives customers a wide variety of choices in the design of clothes so that customers can purchase clothes according to their tastes.

In addition, some customers who can design clothes can increase the customer satisfaction by directly designing the desired clothes on the web page.

In addition, customers will be able to easily receive clothes for their body size and supply better quality clothing products than ready-made clothes.

Claims (5)

Selecting a clothes matching service menu by the customer while logged in to the home shopping data broadcasting; When the clothes tailoring service request signal is transmitted from the customer terminal to the data broadcasting server, the type, cloth, and subsidiary materials read from the corresponding DB of the database unit under the control of the tailoring service control unit of the data broadcasting server in the order requested by the customer. Providing information and design information to the customer terminal; If the desired clothes type, cloth, subsidiary materials and design are selected by the customer, receiving the selected clothes type, cloth, subsidiary information and design information from the customer terminal and storing them in a customer-specific information DB of the database; Displaying cyan of clothes designed according to the clothes fitting information on the customer terminal; When the body size of the customer is input by the customer, and the designed clothes are ordered and settled through the customer terminal, the body size of the customer is stored in the customer DB of the database unit, and then the fabrication company is requested to manufacture the clothes. Method for providing a personalized service in the home shopping data broadcasting comprising the step of. The method of claim 1, further comprising: selecting a model to be designed after the clothes designed by the customer are displayed; And displaying, on the customer terminal, the designed clothes on the selected model. The method of claim 1, Even if the clothes designed by the customer are not ordered, the clothes fitting information (type of clothes designed by the customer, fabric, subsidiary materials information and design information) is stored in the customer DB for a certain period so that the customer can modify and design the next time. Method for providing a personalized service in the home shopping data broadcast, characterized in that it further comprises the step of. The method of claim 1, If the customer wants to see the cyan of the clothes displayed on the customer terminal and wants to make corrections, the part to be corrected through the customer terminal is transmitted to the personalized service control unit of the data broadcasting server unit, and modified by the control of the personalized service control unit. Method for providing a customized service in the home shopping data broadcasting, characterized in that it further comprises the step of reflecting the portion. Selecting a clothes matching service menu by the customer while logged in to the home shopping data broadcasting; When the clothes tailoring service request signal is transmitted from the customer terminal to the data broadcasting server, a custom service screen on which the customer can directly design and design the type, cloth, subsidiary materials, and design of the clothes under the control of the custom service control unit of the data broadcasting server. Providing to the customer terminal; If the desired clothes type, cloth, subsidiary materials and design are designed by the customer, receiving the designed clothes type, cloth, subsidiary information and design information from the customer terminal and storing them in the customer-specific information DB of the database; Displaying cyan of clothes designed according to the clothes fitting information on the customer terminal; When the body size of the customer is input by the customer, and the designed clothes are ordered and settled through the customer terminal, the body size of the customer is stored in the customer DB of the database unit, and then the fabrication company is requested to manufacture the clothes. Method for providing a personalized service in the home shopping data broadcasting comprising the step of.

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