KR20070038060A - How to provide search keyword ads - Google Patents

Abstract

The present invention relates to a system for providing an Internet advertisement corresponding to a client unique identifier, and means for obtaining and storing unique identifier information and a web pattern of a client connecting to a web server on a wired / wireless network. Means for requesting advertisement output corresponding to the corresponding unique identifier information, and means for outputting the requested advertisement when a client corresponding to the unique identifier information is connected to a web server on a wired / wireless network. It features.

Unique identifier, ad

Description

How to provide search keyword ads {Method for Providing Keyword Ad}

1 is a simple block diagram for outputting an Internet advertisement requested by an advertiser to a client using a fixed IP address for accessing a corresponding content provider.

2 is a simple flowchart illustrating a process of a client web pattern information provider obtaining and storing IP information and web pattern information of a client accessing a content provider in real time.

3 is a simple flowchart of a process of requesting an advertiser to output an Internet advertisement to a client corresponding to IP information about a specific web pattern.

4 is a simple flowchart of a case where a client corresponding to IP information accesses a content provider.

<Description of main parts of drawing>

100: content provider 105: IP information acquisition unit

110: web pattern acquisition unit 115: advertising output unit

120: web server 125: client web pattern information provider

130: client information updating unit 135: IP information database

140: web pattern database 145: web pattern correspondence IP extraction unit

150: ad server 155: target IP information database

160: target orphan information processing unit 165: advertising database

170: advertising extractor 175: advertiser

180: client

 The present invention relates to an Internet advertisement method corresponding to a client unique identifier, wherein the client web pattern information provider connects to IP information of a client accessing all kinds of content providers including portal sites, search sites, and various community sites. After acquiring and storing the web pattern, IP information of the client corresponding to the web pattern is provided to an advertiser who wants a selective target advertisement for the obtained client, and the advertisement server requests an advertisement requested by the advertiser to the content provider. It provides a way to optimize and selectively output to the client.

The Internet began to be commercialized in earnest with the advent of the World Wide Web (WWW) based on hypertext. In the process, Internet advertisements targeting clients connected to the Internet appeared.

Internet advertisements output all kinds of web-based contents such as images and videos including advertisement contents to internet users. Currently, the most popular Internet advertisements include advertisement contents in an internet browser mounted on a client. It is a banner advertisement that outputs a banner.

In the meantime, Internet advertising is capable of individual marketing or one-to-one marketing focused on a specific individual or group, compared to conventional mass media targeting unspecified masses. Through the two-way communication technology, the customer's reaction can be checked in real time, and through the analysis of customer relationship management (CRM) information, it has been believed that detailed and professional advertisements can be analyzed by analyzing customer's personal information and purchasing information.

However, current Internet advertising is not only able to provide individual or one-to-one marketing to specific individuals or groups, but also real-time confirmation of customer response based on two-way communication technology, and detailed and specialized advertising through analysis of CRM information. I realize it's too late for the early predictions to be too reckless. That is, on the Internet where there is almost no geographical limit between the customer and the store, a particular customer rarely buys a product in a few shopping malls or buys something similar to a previously purchased item. Contrary to this, it is almost impossible to analyze the characteristics of diversified customers on the Internet selling intangible and tangible goods near infinity.

On the other hand, some online advertising agencies and portal sites, such as to overcome the limitations of the above-mentioned Internet advertising, let customers enter their CRM information directly, instead of forcibly exposing the optimized advertising to the customer, The service is provided free of charge, or by providing mileage points or reserves.

However, since the above Internet advertising is a service that requires the customer to log in to an online advertising agency or portal site, many Internet users, although various additional services for the internet advertising are provided to the customers exposed to the advertising. I have been turned away from.

As a result, the solution to the above-mentioned problems of Internet advertising at one time should be able to perform customer information entered by the customer without a special login process, which is not provided only for a specific online advertising agency or portal site. In other words, it must be able to be implemented on all kinds of websites that the customer visits.

An object of the present invention to solve the above problems is to obtain IP information and web patterns of the client accessing all types of content providers, including portal sites, search sites, and various community sites, the client web pattern information provider After storing the information, the client provides IP information of the client corresponding to the web pattern to the advertiser who wants the selective target advertisement for the acquired client, and optimizes the advertisement requested by the advertiser through the ad server to the client accessing the content provider. It is to provide a system for selectively outputting.

The present invention relates to an Internet advertisement method corresponding to a client unique identifier, wherein the client web pattern information provider acquires and stores IP information and web pattern of a client accessing the content provider in real time, and the advertiser provides the client web pattern information provider. Requesting IP information corresponding to a specific web pattern from the client and requesting an internet advertisement output; and when a client corresponding to the IP information accesses the content provider, the client web pattern information provider requests the advertisement from the advertiser through an advertisement server. And outputting optimized to the client.

According to the present invention, the client includes a wired Internet-connected computer capable of browsing the wired or wireless Internet through an Internet browser, and enables personal and wireless Internet browsing through a WAP (Wireless Application Protocol) browser or a virtual machine (VM). Wireless terminals such as a system, a global system for mobile communications (GSM), a personal digital cellular (PDC), a personal handyphone system (PHS), a personal digital assistant (PDA), and a smart phone.

According to the present invention, the client unique identifier is a unique code for recognizing each client on the wired / wireless internet. In the case of a computer capable of wired / wireless internet, an IP address assigned to the computer is a unique identifier, and is connected to the wired / wireless internet. In the case of a possible wireless terminal, a unique identifier may be a telephone number, a product number, a registration number, a serial number, and an IP address of the wireless terminal.

According to the present invention, the client web pattern information provider acquires unique identifier information and web pattern information of a client accessing a content provider, and the unique identifier can distinguish a particular client on the wired / wireless Internet from other clients. As a unique code assigned so that a typical client unique identifier is an IP address based on IPv4 and IPv6. For convenience of explanation, the unique identifier is replaced with an "IP address" and the unique identifier information is referred to as "IP information".

In the present invention, the IP information does not merely refer to the IP address of the client accessing the content provider, but refers to the IP address having the same identity of the customer corresponding to the IP address. In other words, even if the same customer is using a dynamic IP address in the IPv4 system, the client's IP address is not constant over time. However, the IP information refers to an IP address indicating the same customer. In the dynamic IP allocation scheme of the IPv4 system, IP information that maintains the same identity of the customer is obtained through the client's ISP. If the customer is using static IP in an IPv6 system or an IPv4 system, the client's customer identity to the IP address is maintained.

In the present invention, the web pattern and web pattern information refers to information about all services requested and provided to the content provider through a browser after the client accesses the content provider. For example, client web patterns and web pattern information include information about websites that clients access from portal sites, keywords used to search and access search sites, and community information that connects to community sites. do.

Hereinafter, the features of the present invention will be described in detail with reference to the accompanying drawings. However, the following drawings and descriptions are for representative methods among various methods for properly describing the present invention, and the present invention is not limited only to the following drawings and descriptions.

This embodiment is for the case of using a fixed IP among the IPv6 system or the IPv4 system using a static IP, the client web pattern information provider and the ad server exist as an independent server system on the Internet, exist on the Internet The web pattern information corresponding to the client IP information is extracted to the plurality of content providers, and the Internet advertisement requested by the advertiser is optimized for the client connected to the content provider and output. However, as described above, the present invention is not limited to the following embodiments. In particular, the client web pattern information provider and the advertisement server may be mounted in the form of a software module in the content provider.

FIG. 1 shows that the client web pattern information provider 125 obtains and stores IP information and web pattern information of the client 180 accessing the content provider 100 for the client 180 using the fixed IP address. In addition, a simple block diagram for outputting the Internet advertisement requested by the advertiser 175 to the client 180 accessing the corresponding content provider 100 is shown.

The content provider 100 includes all websites for commercial purposes in which Internet advertisements can be output, and the content provider 100 is a web server which is a software module serving as a HTTP (HyperText Transfer Protocol) server that provides a web service. 120, an IP information acquisition unit 105 corresponding to the client web pattern information provider 125, a web pattern acquisition unit 110, and an advertisement output unit 115 corresponding to the advertisement server 150 are mounted. It is.

The IP information acquisition unit 105 acquires IP information of the client 180 accessing the content provider 100 and delivers the information to the client web pattern information provider 125. The Internet and intranet developed by Microsoft Corporation All types of web servers 120, including Internet Information Server (IIS) and Apache Server, created by the University of Illinois at the National Center for Supercomputing Applications (NCSA) It is equipped with a function to check the IP information of the client 180 to access the (100) in real time, the IP information acquisition unit 105 is connected to the content provider 100 with reference to the web server 120 as described above Obtains IP information of the client 180 and delivers it to the client web pattern information provider 125.

The web pattern obtaining unit 110 extracts the information requested by the client 180 accessing the content provider 100 and the received information in real time and delivers the information to the client web pattern information provider 125. The web pattern acquisition unit 110 performs session information, which is a logical connection for communication between the client 180 and the content provider 100 in the Internet environment, and software for extracting various CRM information. The client 180 acquires all pattern information of the client 180 generated after connecting to the content provider 100 and transmits the pattern information to the client web pattern information provider 125.

The advertisement output unit 115 outputs the optimized advertisement to the client 180 accessing the content provider 100, and the client 180 requests the web page from the content provider 100. The IP information of the client 180 is transmitted to the advertisement server 150, and the Internet advertisement transmitted from the advertisement server 150 is included in the web page requested by the client 180 and output.

The client web pattern information provider 125 obtains and stores IP information and web pattern information of the client 180 from the content provider 100 and outputs an advertisement to the client 180 corresponding to the web pattern. A client information updater 130 for obtaining IP information and web pattern information of a client 180 accessing the content provider 100 as a server providing IP information corresponding to a corresponding web pattern to an advertiser 175. ), The web pattern corresponding to the IP information D / B 135 for storing the obtained information, the web pattern D / B 140, and the IP pattern corresponding to the web pattern requested by the advertiser 175. The IP extraction unit 145 and the like are mounted.

The client information updating unit 130 obtains IP information and web pattern information about the client 180 accessing the content provider 100 from the plurality of content providers 100 existing on the Internet, and then obtains the IP information D / In addition to the B 135 and the web pattern D / B 140 in real time, the content provider 100 has an IP information acquisition unit 105 and a web pattern acquisition unit 110 as described above. ), And the client information updating unit 130 analyzes web pattern information about a specific client 180 delivered from the plurality of content providers 100 through IP information of the corresponding client 180. This is included.

The IP information D / B 135 and the web pattern D / B 140 store the IP information and the web pattern information of the client 180 acquired by the client information update unit 130 from the content provider 100. The IP information D / B 135 and the web pattern D / B 140 are linked to a relational database management system (RDBMS). Accordingly, the web pattern corresponding IP extractor 145 may extract IP information corresponding to the web pattern, and may extract web pattern information corresponding to the IP information.

The web pattern correspondence IP extractor 145 sends the corresponding client (from the IP information D / B 135 and the web pattern D / B 140 to the advertiser 175 requesting the client 180 information corresponding to the specific web pattern). 180 to extract the IP information corresponding to the advertiser, the advertiser 175 is a target optimized for the client 180 through the IP information of the client 180 provided by the web pattern corresponding IP extraction unit 145 You can run the ad.

However, the IP information of the client 180 extracted by the web pattern correspondent IP extraction unit 145 from the IP information D / B 135 and the web pattern D / B 140 is not disclosed to the outside in any case. That is, the web pattern correspondent IP extractor 145 extracts the IP information of the client 180 and then discloses the information to the advertiser 175, such as the number of IP information corresponding to the web pattern, statistical pattern distribution, and the like. Information is never disclosed. Therefore, the IP information of the client 180 extracted through the web pattern corresponding IP extracting unit 145 is transmitted to the advertisement server 150 in a state in which external access is blocked, while maintaining the security state as described above. The client 180 outputs an internet advertisement.

The ad server 150 is a server that outputs optimized Internet advertisements to the clients 180 corresponding to IP information extracted by the advertiser 175 through the client web pattern information provider 125. 150, the advertiser 175 processes the advertisement to be output to the target IP information D / B 155 storing the IP information extracted from the client web pattern information provider 125 and the client 180 corresponding to the target IP. The target advertisement information processing unit 160, the advertisement D / B 165 storing the target advertisement, and the client 180 connected to the content provider 100 are extracted to extract the optimized advertisement of the content provider 100. The advertisement extracting unit 170 and the like delivered to the advertisement output unit 115 are mounted.

The target IP information D / B 155 is a D / B storing IP information of the client 180 corresponding to the web pattern requested by the advertiser 175, and the IP information D / B of the client web pattern information provider 125. A subset of the B 135 and IP information stored in the target IP information D / B 155 is not disclosed to the outside.

The target advertisement information processing unit 160 receives the Internet advertisement to be outputted to the clients 180 corresponding to the IP information stored in the target IP information D / B 155 from the advertiser 175 and receives the advertisement D / B 165. And the advertisement server 150 and the content provider 100 to process the real-time response information of the client 180 obtained after outputting the advertisement to the client 180 and the charging information on the advertisement output. Play a role.

The Internet advertisement to be output by the advertiser 175 to the client 180 corresponding to the IP information stored in the target IP information D / B 155 may be changed in real time, and the target advertisement information processing unit 160 may be changed. It is equipped with a function that can process the characteristics of the Internet advertising as described above. In addition, the target advertisement information processing unit 160 checks the real-time response to the advertisements output to the clients 180 and delivers them to the advertiser 175, and the billing information for the Internet advertisements output to the client 180. The function to generate and deliver to the advertiser 175 is mounted.

The advertisement D / B 165 is a D / B in which an Internet advertisement to be output to the client 180 corresponding to the target IP information is stored, and the Internet advertisement may be further changed by the target advertisement information processing unit 160 at any time. have.

The advertisement extracting unit 170 corresponds to the advertisement output unit 115 of the content provider 100 so that the client 180 accesses the IP information of the client 180 in the step of accessing the content provider 100 to the target IP information D. After comparing with the IP information stored in the / B (155), and stored in the advertisement D / B (165) for the client 180 that is the same as the IP information stored in the target IP information D / B (155) Extracts an internet advertisement and delivers it to the content provider 100. As described above, the Internet advertisement delivered to the content provider 100 is output to the client 180 by the advertisement output unit 115.

2 is a simple flowchart illustrating a process of the client web pattern information provider 125 obtaining and storing IP information and web pattern information of the client 180 accessing the content provider 100 in real time.

When the client 180 accesses the content provider 100 (200), the Internet browser mounted on the client 180 transmits the information about the client 180 to the web server 120 of the content provider 100. The IP information acquisition unit 105 mounted on the content provider 100 obtains IP information of the client 180 accessing the content provider 100 by referring to the web server 120 (205).

When the IP information about the client 180 is extracted, the IP information obtaining unit 105 checks whether a session for extracting web pattern information of the client 180 is allocated through the web server 120 (210). In general, the session includes the client 180 and the content provider 100 in order for the web server 120 to provide an efficient web service for the client 180 at the stage in which the client 180 connects to the web server 120. In order to secure a logical connection state between the web patterns acquisition unit 110 checks whether a session for the client 180 is allocated to the content provider 100 in order to acquire a web pattern in real time. In addition, the client 180 may access the content provider 100 through a plurality of Internet browsers, and even in the above case, efficient web pattern information on the client 180 may be performed through a session allocated to the content provider 100. Can be obtained.

If a session for the client 180 is already allocated to the content provider 100 through the above process (215), the web pattern acquisition unit 110 monitors the client 180 in real time through the session (220). On the contrary, if a session for the client 180 is not allocated (225), first, the session for the client 180 is first allocated through the web server 120 (230), and then the client 180 is real-time. Watch.

When the session for the client 180 is allocated to the content provider 100 and the web pattern obtaining unit 110 monitors the client 180 in real time through the session, the client 180 to the content provider 100. Web pattern information including information to be processed and information processed from the content provider 100 to the client 180 is acquired in real time by the web pattern obtaining unit 110 (235).

When the web pattern information about the client 180 is obtained in real time as described above, the web pattern obtaining unit 110 checks whether the web pattern information obtained in real time is new web pattern information as described above (240). If the acquired web pattern information is a new web pattern (245), the obtained web pattern information and the IP information obtained in the process of accessing the client 180 are included in the client information update unit 130 of the client web pattern information provider 125. (250). However, if the currently obtained client web pattern information is not new information, the web pattern acquisition unit 110 repeats a process of obtaining a web pattern for the client 180.

When the new web pattern information for the client 180 is generated in the content provider 100, and this is delivered to the client information updater 130 of the client web pattern information provider 125 together with the IP information, the client information updater ( 130 stores the transmitted IP information and web pattern information in an RDBMS in each D / B (255).

As described above, the IP information and the web pattern information of the client 180 obtained from the content provider 100 are transferred to the IP information D / B 135 through the client information update unit 130 of the client web pattern information provider 125. When stored in the web pattern D / B 140 or the like, the IP information acquisition unit 105 of the content provider 100 checks whether the session allocated to the client 180 is terminated through the web server 120 (260). If the session for the client 180 is terminated (265), since the client 180 has terminated the connection with the content provider 100, the content provider 100 indicates that the client 180 session has ended. After transmitting to the web pattern information provider 125, the client information updating unit 130 analyzes and processes IP information and web pattern information about the client 180 obtained from the content provider 100 after the session is allocated (270). ). However, if the session for the client 180 is maintained on the contrary, the web pattern acquisition unit 110 repeats the web pattern acquisition process for the client 180.

According to the present embodiment, when the IP information and the web pattern information of the client 180 obtained from the content provider 100 are obtained in real time and delivered to the client information updater 130, the client information updater 130 is transferred. IP information and web pattern information are linked to RDBMS and stored in each D / B. However, the information stored in the IP information D / B 135 and the web pattern D / B 140 may overlap the same information, and in some cases, invalid information may be included. After the session for the client 180 is terminated in the content provider 100, the client information updater 130 may include a duplicate web pattern and an invalid web pattern among IP information and web pattern information transmitted from the content provider 100. By analyzing and processing patterns, it maximizes efficiency and processing speed in the process of searching and outputting Internet advertisements optimized for future clients 180.

3 is a simplified diagram of a process in which an advertiser 175 requests IP information corresponding to a specific web pattern from a client web pattern information provider 125 and then requests an Internet advertisement output from a client 180 corresponding to the IP information. It is a flow chart.

The web pattern corresponding IP extracting unit 145 obtains web pattern search information from which the advertiser 175 can extract the client 180 to be advertised from the IP information D / B 135 of the client web pattern information provider 125. In operation 300, the web pattern correspondence IP extractor 145 receives IP information corresponding to the web pattern search information of the advertiser 175 in the IP information D / B 135 and the web pattern D / B 140. Extract (305).

If the IP information corresponding to the web pattern search information requested by the advertiser 175 is present through the above process (310), the web pattern corresponding IP extraction unit 145 is extracted to the IP information D / B 135 Statistical information about the extracted IP information is processed and delivered to the advertiser 175, such as the number of IP information, the geographical distribution of the IP information, and the Internet usage time of the client 180 corresponding to the IP information (315). However, if the IP information corresponding to the web pattern search information requested by the advertiser 175 does not exist (320), the client web pattern information provider 125 receives an error message indicating that there is no IP information corresponding to the web pattern search information. This is output to the advertiser 175 (325).

When the statistical information on the IP information processed by the web pattern correspondence IP extractor 145 is transmitted to the advertiser 175 as described above, the web pattern correspondence IP extractor 145 transmits the statistical information to the advertiser 175. It is determined whether to advertise the Internet to the clients 180 corresponding to the IP information extracted through the information (330).

If the advertiser 175 determines to advertise the Internet to the clients 180 corresponding to the IP information extracted from the web pattern correspondence IP extractor 145 through statistical information on the IP information (335), the client web The web pattern corresponding IP extracting unit 145 of the pattern information provider 125 transmits the extracted IP information to the target IP information D / B 155 of the advertisement server and stores the extracted IP information (340). On the contrary, if the advertiser 175 refuses to advertise the Internet to the clients 180 corresponding to the extracted IP information, the web pattern corresponding IP extractor 145 ends the output of the Internet advertisement for the corresponding client 180. .

As described above, the advertiser 175 determines to advertise the Internet to the clients 180 through the statistical IP information, and the web pattern corresponding IP extractor 145 transmits the IP information to the target IP information D / of the advertisement server. In the B 155, the advertiser 175 outputs an Internet advertisement to be output to the clients 180 corresponding to the IP information stored in the target IP information server through the target advertisement information processing unit 160. Saved at 165 (345).

The target IP information D / B 155 and the advertisement D / B 165 are linked to a relational database management system (RDBMS), and the advertisement extractor 170 is connected to the client 180 connected to the content provider 100. When the same IP information is identified by searching for the corresponding IP information, the advertisement D / B 165 extracts an Internet advertisement to be output to the client 180 corresponding to the identified IP information through the relational database management system.

4 shows that when the client 180 corresponding to the IP information accesses the content provider 100, the client web pattern information provider 125 requests an advertisement requested by the advertiser 175 through the advertisement server 150. This is a simple flow chart for the process of optimizing and outputting the data to 180.

When the client 180 accesses the content provider 100 (400), the Internet browser mounted on the client 180 transmits information about the client 180 to the web server 120 of the content provider 100. The advertisement output unit 115 mounted in the content provider 100 obtains IP information of the client 180 accessing the content provider 100 with reference to the web server 120 (405).

When the IP information about the client 180 is extracted, the advertisement output unit 115 transmits the obtained client IP information to the advertisement extractor 170 of the advertisement server 150, and the advertisement extractor 170 may target IP. By searching for the information D / B 155, it is searched whether the same IP information as the IP information currently connected to the content provider 100 is stored in the target IP information D / B 155 (410). If the same IP information as the IP information of the client 180 currently connected to the content provider 100 is stored in the target IP information D / B 155 (415), the advertisement extracting unit 170 may target IP information. The Internet advertisement corresponding to the IP information is extracted from the advertisement D / B 165 linked to the D / B 155 and the relational database management system (420). On the contrary, if the target IP information D / B 155 cannot retrieve the same IP information as the IP information of the client 180 currently connected to the content provider 100 (425), the advertisement extracting unit 170 may display the advertisement D. The general advertisement is extracted from / B 165 (430).

The advertisement extracted by the advertisement extracting unit 170 through the above process is delivered to the advertisement output unit 115 of the content provider 100 (435), and the advertisement output unit 115 transmits the delivered advertisement to the client 180. ) Inserts into the web page requested by the content provider 100 and transmits it (440). The Internet advertisement included in the web page transmitted as described above is output to the client 180 through an internet browser mounted on the client 180, and the client 180 provides a content provider 100 through a hypertext link of the web page. Request to send another web page.

Therefore, the advertisement output unit 115 checks the transmission request for a new web page from the client 180 with reference to the web server 120 at step 445, and when a new web page transmission is requested from the client 180. The advertisement output unit 115 repeats the role of inserting and transmitting the Internet advertisement delivered from the advertisement server 150 to the web page requested by the client 180.

However, if a new web page request is not confirmed from the client 180 (450), the advertisement output unit 115 may refer to the session information allocated in the process of accessing the content provider 100 to the client ( In operation 455, it is determined whether the connection with the content provider 100 has ended.

If the client 180 does not terminate the connection with the content provider 100, the client 180 may connect to the content provider 100 and terminate by repeating checking whether the client 180 requests the transmission of a new web page. Until the advertiser 175 includes the Internet advertisement requested to be output to the client 180 in the web page transmitted to the client 180, the operation is repeated.

However, if the session of the client 180 assigned to the content provider 100 is terminated, and thus the internet advertisement output process for the client 180 is terminated (460), the advertisement output unit 115 may notify the client 180. The charging information about the output Internet advertisement is generated and transmitted to the advertisement server 150 (465), and the target advertisement information processing unit 160 of the advertisement server 150 charges information of the internet advertisement generated by the content provider 100. This is passed to the advertiser 175 (470).

According to the present invention, by providing an optimized Internet advertisement corresponding to the client unique identifier, the client can be provided with a differentiated advertisement based on the customer information input by the client without a special login process.

In addition, the operator implementing the present invention has the advantage that by maximizing the advertising effect by performing the targeted advertisement in consideration of the customer tendency in all kinds of websites visited by the customer.

Claims (1)

After the client terminal accesses a web server through the Internet and provides a predetermined search keyword, the advertisement server extracts advertisement data corresponding to the search keyword from a predetermined advertisement database and provides the search server to the web server; And And if the advertisement data provided by the advertisement server is output through the web server, processing the charging information according to the output of the advertisement data in the advertisement server.

Images