KR20060081000A - Advertising service providing system and method using mobile communication terminal - Google Patents

Abstract

The present invention provides a method for providing an advertisement service using a mobile communication terminal.

The present invention provides a system for providing an advertisement service using a mobile communication terminal, comprising: an information collecting unit for classifying and storing the registered advertisement information for each base station serving an area where a store is located when an advertiser registers advertisement information using the Internet; A database storing the classified advertisement information and advertiser information; A position determination unit for identifying a base station to which the user is connected when the mobile communication terminal user requests an advertisement service; An advertisement processor for extracting advertisement information of an area corresponding to a base station to which the mobile communication terminal user has accessed from the database; And a transmission unit for transmitting the advertisement information extracted from the advertisement processing unit as a text message so that the mobile communication terminal user can easily input the advertisement information of the region where the user is located by text message without inputting a separate service subscription procedure. It can be provided, and small shops can efficiently advertise to nearby consumers at low cost.

Mobile communication terminal, advertisement, text message, base station

Description

System and method for providing advertising service using mobile communication terminal {System and Method for Providing Advertisement Service Using Mobile Communication Terminal}

1 is a view for explaining an example of a mobile communication network to which the advertisement service providing system according to the present invention is applied;

2 is a detailed configuration diagram of the advertisement service providing system shown in FIG. 1;

3 is a flowchart illustrating a method of providing advertisement contents according to the present invention;

4 is a flowchart illustrating a method of providing advertisement contents according to another embodiment of the present invention;

5A and 5B illustrate application examples of the advertisement content providing method according to the present invention.

<Description of the symbols for the main parts of the drawings>

10: mobile communication terminal 30: mobile communication network

50: Internet 70: advertisement service providing system

90: advertiser 301: base station

303: base station controller 305: switchboard

307: home location register 309: short service center

311: packet data service node 313: data core network

701: control unit 703: interface unit

705: certification unit 707: advertising collection unit

709: position determination unit 711: advertisement processing unit

713: transmission unit 715: accounting unit

717: database

The present invention relates to a system and method for providing an advertisement service using a mobile communication terminal, and more specifically, a mobile communication terminal user inputs a service request button without a separate service subscription procedure to text desired advertisement information of a corresponding region. It's about getting it in a message.

As the number of users of mobile communication terminals increases and mobile communication technology develops, various services such as SMS, wireless Internet, user location information service, as well as voice call service according to user's needs are provided, and operators use mobile communication terminals. It provides a variety of advertising services such as short messages, voice and video. In particular, a short message that anyone can easily access is used as the easiest advertising means.

However, these advertisements are distributed to an unspecified number of users, and unwanted information is received at an undesired time, and no matter how useful information is when an advertiser with a consumer who lives in a specific region uses a short message to advertise. Even though it is not useful to the mobile communication terminal user who resides in another region other than the limited specific region, the advertisement becomes very inefficient. Therefore, the advertiser is reluctant to advertise using a short message and the active advertisement is not made, so the advertisement information of the area where the user resides is insufficient.

The present invention has been made in order to solve the above-described problems, and the advertiser can register the advertisement with the location information of the store in the Internet site provided by the communication company to efficiently advertise only to the mobile communication terminal users in the region where the store is located. It becomes possible. In addition, a mobile communication terminal user has a technical problem to provide an advertising service providing system and method that can easily receive the advertising service of the area where they live by using the mobile communication terminal without special subscription procedure.

The present invention for achieving the above object is a system for providing an advertisement service using a mobile communication terminal, when the advertiser registers the advertisement information using the Internet classified the registered advertisement information by the base station serving the area where the store is located Information collecting unit for storing; A database storing the classified advertisement information and advertiser information; A position determination unit for identifying a base station to which the user is connected when the mobile communication terminal user requests an advertisement service; An advertisement processing unit for extracting advertisement information of an area corresponding to a base station to which the mobile communication terminal user is connected from the database; And a transmission unit for transmitting the advertisement information extracted by the advertisement processing unit as a text message.

A method of providing an advertisement service using a mobile communication terminal, wherein an advertisement service providing system for classifying and storing advertisement information input by an advertiser for each base station is provided in response to a request of a mobile communication terminal user. A first step of determining a base station to which the mobile communication terminal is connected based on the advertisement service request information when receiving the advertisement service request information including the number of the mobile station and the base station information to which the mobile communication terminal is connected; A second step of extracting advertisement information of a base station region connected to the mobile communication terminal from a database; And a third step of transmitting the extracted advertisement information to a mobile communication terminal as a text message.

Hereinafter, exemplary embodiments of the present invention will be described in detail with reference to the accompanying drawings.

1 is a view for explaining an example of a mobile communication network to which the advertisement service providing system according to the present invention is applied.

As illustrated, the mobile communication terminal 10 is connected to the advertisement service providing system 70 through the mobile communication network 30, and the advertisement service providing system 70 is connected to the advertiser through the Internet 50.

In more detail, the mobile communication network 30 may include a base station transceiver system (BTS) 301 for supporting wireless section communication with the mobile communication terminal 10 and a base station controller for controlling a plurality of base stations 301. A base station controller (BSC) 303, a mobile switching center (MSC) 305 connected to one or more base station controllers 303, and a home location register connected to the exchange 305; A packet data serving node (PDSN) for accessing an HLR 307, a short message service center (SMSC) 309, and a base station controller 303 to provide a packet data service to a subscriber. 311), a data core network (DCN) 313 for supporting a connection between the packet data service node 311 and the Internet 50 is included.

The advertiser 90 uses the Internet 50 to access an Internet site provided by the advertisement service providing system 70 to sign up as an advertiser and to store location information, contact information, sale / event details, and sale / event date or period. When the advertisement information including the information is registered, the advertisement service providing system 70 classifies the advertisement service information by the base station 301 serving the area where the store is located and stores it in the database.

A specific service request button (for example, "# (service identification code)" + "call") of the mobile communication terminal 10 which is set by the user of the mobile communication terminal 10 as an advertisement service request signal for receiving an advertisement text message. , The advertisement service request signal is transmitted to the home location register 307 together with the base station information accessed by the user through the base station 301, the base station controller 303, and the exchange 305, and the home location register 307. ) Transmits advertisement service fairy information including the advertisement service request signal of the user, the mobile communication terminal number (MIN), and the base station 301 connected to the mobile communication terminal 10 to the advertisement service providing system 70. Thereafter, the advertisement service providing system 70 transmits the advertisement information of the corresponding area to the mobile communication terminal 10 in a text message according to the base station 301 information connected to the mobile communication terminal 10.

FIG. 2 is a detailed configuration diagram of the advertisement service providing system shown in FIG. 1.

As illustrated, the advertisement service providing system 70 includes a control unit 701, an interface unit 703, an authentication unit 705, an advertisement collection unit 707, a position determination unit 709, an advertisement processing unit 711, It consists of a transmitter 713, a charging unit 715, and a database 717. Here, the database 717 includes an advertiser information DB 719 for storing advertiser information, an advertisement information DB 721 for classifying and storing advertisement information by a base station 301, an advertisement message transmission frequency for each user, and advertisement identification. It includes a billing information DB (723) for storing service provision history information and billing information including information.

In more detail, the controller 701 controls the advertisement service providing system 70 that stores, processes, and transmits the advertisement, and the interface unit 703 is connected to the advertiser 90 through the Internet 50 to display the advertisement. Provide a registration environment for registration.

On the other hand, the present invention allows the user to select the type of advertising required, it is also possible to transmit the advertising information for the selected industry in a text message.

In this case, the control unit 701 instructs the transmission unit 713 to send a text message including a business category list for business type selection to the mobile communication terminal 10, so that the user includes a corresponding business type selection number button. (Eg, "# (Service Identification Code)" + "Industry Classification Number" + "Call") to make a request for advertising service.

The advertisement processing unit 711 requests the industry classification list and instructs the mobile communication terminal 10 to transmit it.

The authentication unit 705 stores the database 717 whether the advertiser 90 is a user registered in the advertisement service providing system 70 when the advertiser 90 accesses the advertisement service providing system 70 through the Internet 50. Authenticate using your ID and password.

The advertisement collection unit 707 accesses the advertisement service providing system 70 through the Internet 50 and includes location information, contact information, sale / event details and sale / event date or period information of the store. When the advertisement information is registered, the base station 301 serving the area where the store is located is identified by using the location information of the store, and the advertisement information is classified into the base station 301 and stored in the advertisement information DB 721.

When the user of the mobile communication terminal 10 requests the advertisement service, the location determining unit 709 determines the location of the base station 301 connected to the mobile communication terminal 10 and transmits the base station information to the advertisement processing unit 711.

In addition, although not shown, the advertisement service providing system may further include a location measuring unit or a mobile communication terminal measured by a plurality of base stations adjacent to a mobile communication terminal or a location measuring method using a GPS receiver using an existing location measuring server ( Based on the signal strength of 10) to determine the detailed location of the user for a variety of location measurement methods, such as the method of measuring the location of the user, it is possible to achieve an advertising service based on a more accurate location.

When the mobile communication terminal user 10 requests the advertisement service, the advertisement processing unit 711 refers to the location information determined by the location determining unit 709 and the advertiser in the region where the base station 301 connected to the mobile communication terminal 10 is located. The advertisement information registered by the user is extracted from the advertisement information DB 721 and transferred to the transmission unit 713.

In another embodiment of the present invention, the advertisement processing unit 711 corresponds to the business classification number requested by the user in the advertisement information of the region where the base station 301 connected to the mobile communication terminal 10 extracted from the advertisement information DB 721 is located. The advertisement information is extracted, transformed into a text message, and transmitted to the transmission unit 713.

The transmitter 713 transmits the advertisement information received from the advertisement processor 711 to the mobile communication terminal 10 as a text message.

Meanwhile, in the present invention, the text message includes various messages capable of delivering advertisement information such as a short message (SMS) and a multimedia message (MMS).

In the present invention, one text message includes one advertisement information, and the transmission unit 713 continuously transmits a text message having different advertisement information by a predetermined number of times (for example, ten times). In some cases, a plurality of advertisement information may be included in one text message.

In another embodiment of the present invention, when the user requests the advertisement service, the transmission unit 713 transmits the business category list to the mobile communication terminal 10 according to a request of the advertisement processing unit 711 or the control unit 701.

The billing unit 715 checks the number of times the advertisement message is transmitted when the user of the mobile communication terminal 10 requests the advertisement service and charges the advertiser 90 and the user of the mobile communication terminal 10.

For example, the advertiser 90 is charged a monthly fee for 50 cases, 100 cases, 200 cases, 500 cases 1000 according to the basic rate and the number of advertisement messages sent, and the number of transmissions to the user of the mobile communication terminal 10. As a result, a fee of 100 won to 300 won per 10 cases is charged along with the mobile terminal usage fee.

3 is a flowchart illustrating a method of providing advertisement contents according to the present invention.

When the user of the mobile communication terminal 10 inputs an advertisement service request button to request an advertisement service from the advertisement service providing system 70 (S202), the advertisement service providing system 70 receives base station information received from the exchange 305. In operation S204, the location determining unit 709 determines the base station 301 connected to the mobile communication terminal.

The advertisement service request button may use various buttons, and preferably, use the "# (service identification code)" + "call" button. At this time, the exchange 305 recognizes the “#” button, that is, the service identification code, and the base station 301 information to which the mobile communication terminal 10 of the user is connected to the advertisement service providing system 70 and the mobile communication terminal number of the user. And advertisement service request information including an advertisement service request signal.

Thereafter, the advertisement processing unit 711 extracts the advertisement information of the region where the base station to which the user's mobile communication terminal is connected from the advertisement information DB 721 (S206), and the transmission unit 713 uses the extracted advertisement information as a text message. Make and transmit to the mobile communication terminal 10 (S208).

4 is a flowchart illustrating a method of providing advertisement contents according to another embodiment of the present invention.

When the user requests the advertisement service to the advertisement service providing system 70 by inputting the advertisement service request button into the mobile communication terminal 10 (S402), the advertisement service providing system 70 moves MIN information from the switch 305 to the mobile terminal. Receiving advertisement service request information including the information of the base station 301 connected to the communication terminal and the advertisement service request signal, the location determination unit 709 determines the base station 301 connected to the user's mobile communication terminal 10 In operation S404, the advertisement processing unit 711 extracts advertisement information of an area where the base station 301 connected to the user's mobile communication terminal is located from the advertisement information DB 721 (S406), and then applies the advertisement service request information to the advertisement service request information. Check whether the classification number is included (S408).

The advertisement service request button includes only MIN information and base station information when the user requests a service with only "#" + "call" button, and the user of the mobile communication terminal 10 uses "#" + "business classification number" + ". In the case of requesting an advertisement service by inputting a "call" button, the business classification number information is further included. At this time, the exchange 305 recognizes the "#" button and the advertisement service providing system 70 includes an advertisement including base station 301 information connected to the user's mobile communication terminal 10 and a user's mobile communication terminal number. The service request information is transmitted, and if there is an industry classification number information, it is transmitted.

In addition, in step S404, in addition to the method of determining the location of the user by using the base station (BTS) information to which the mobile communication terminal 10 is connected to determine the location of the user, the location measurement using the GPS receiver or adjacent to the mobile communication terminal Based on the signal strength of the mobile communication terminal 10 measured by a plurality of base stations, accurate location information using a location measuring method such as a method of determining the location of the user may be obtained by itself or through an external system. At this time, a criterion for extracting advertisement information may be provided within a few meters of radius from a plurality of base stations, administrative areas, and corresponding locations as well as one base station unit.

Next, as a result of checking in step S408, when the industry classification number is included in the advertisement service request information, the advertisement processing unit 711 extracts the advertisement information of the industry corresponding to the user selection number from the extracted advertisement information by determining the user's location. In operation S410, the extracted advertisement information is converted into a text message by the transmission unit 713 and transmitted to the mobile communication terminal 10 (S412).

On the other hand, when the industry classification number is not included in the advertisement service request information, the transmission unit 713 transmits the industry classification list obtained from the advertisement collection unit 707 to the mobile communication terminal 10 (S414), Check whether the advertisement service re-request is made for a certain time (S414) and if the advertisement service re-request including the industry classification information is made from the mobile communication terminal 10, the process proceeds to step S404 ad unit 711 S404 to S412 According to the steps, we provide advertising services for the industry.

On the other hand, if the re-request for the advertising service is not made for a certain period of time, the process proceeds to step S412 may be provided to the advertising information for each region extracted in step S406 regardless of the industry.

In addition, the advertisement service providing system charges a fee according to the number of transmission of the advertisement information text message transmitted to the mobile communication terminal. In the case of a mobile communication terminal user, the charge may be charged together with the usage fee of the mobile communication terminal according to the number of transmissions. Advertisers may charge a fee based on the base rate and the number of transfers.

According to another embodiment of the present invention, when the user of the mobile communication terminal 10 enters an advertisement service request button, the user is connected to the ARS server to listen to the industry classification list to select an industry, and the advertisement information for the selected industry is ARS. The server may receive the advertisement received from the advertisement service providing system through the server, or receive the advertisement information of the industry selected by the ARS server in the form of a text message from the advertisement service providing system.

5A and 5B illustrate application examples of the method of providing advertisement contents according to the present invention, and FIG. 5A is a list of business classifications provided to a mobile terminal user.

As shown, the industry classification list is “1. Restaurant, 2. health club, 3. clothing store,… , 8. gas stations, 9. beauty salons ”, such that a number is assigned for each business type, so that the user of the mobile communication terminal 10 requests a service request button and a desired business type to request an advertisement message of a specific industry to the advertisement service providing system 70. By combining the numbers of the input to the mobile terminal it can be transmitted to the advertising service request information including the industry classification number.

5B is advertisement information provided to a mobile communication terminal user.

As shown, the advertisement information is a text message including the business name, telephone number, period, event contents, etc. registered by the advertiser, and the predetermined number of predetermined texts (for example, 10) by the user's registration of a single advertisement service request. The message is sent to the user.

In addition, the advertisement information is not limited to transmitting in the form of a text message as in the above embodiment, but the mobile communication terminal user connects to a swap server provided by the advertisement service providing system using a wireless Internet to provide an advertisement service. You can be provided.

For example, upon registration of a service request, the system sends a text message that includes a callback url that directs users to a page containing all of the advertisement information for that region, and allows the user to access that page via the callback url. It can be able to check the advertising information about the batch. In this case, the charging is preferably performed according to the number of times of connection.

As such, those skilled in the art will appreciate that the present invention can be implemented in other specific forms without changing the technical spirit or essential features thereof. Therefore, the above-described embodiments are to be understood as illustrative in all respects and not as restrictive. The scope of the present invention is shown by the following claims rather than the detailed description, and all changes or modifications derived from the meaning and scope of the claims and their equivalents should be construed as being included in the scope of the present invention. do.

As described above, in the present invention, the mobile communication terminal user can receive the advertisement information of the region where the user is located by text message by inputting an advertisement service request button without a separate service subscription procedure. Information is readily available when you need it, and small shops can cost-effectively advertise to nearby consumers.

Claims (15)

A system for providing an advertisement service using a mobile communication terminal, An information collection unit for classifying and storing the registered advertisement information for each base station serving a region where a store is located when an advertiser registers advertisement information using the Internet; A database storing the classified advertisement information and advertiser information; A position determination unit for identifying a base station to which the user is connected when the mobile communication terminal user requests an advertisement service; An advertisement processor for extracting advertisement information of an area corresponding to a base station to which the mobile communication terminal user has accessed from the database; And A transmission unit for transmitting the advertisement information extracted by the advertisement processing unit as a text message; Advertising service providing system using a mobile communication terminal, characterized in that it comprises a. The method of claim 1, Advertisement service providing system using a mobile communication terminal, characterized in that it further comprises an authentication unit for authenticating using the ID and password whether the advertiser connected to the advertisement service providing system registered advertisers. The method of claim 1, Advertisement using a mobile communication terminal characterized in that it further comprises a billing unit for charging the advertiser and the mobile terminal user by checking the number of times of transmission of the advertising information text message transmitted by the mobile terminal user request for the advertising service Service delivery system. The method of claim 1, The location determining unit obtains the location information based on the location information using the GPS receiver or the signal strength of the mobile communication terminal measured by a plurality of base stations adjacent to the mobile communication terminal, and based on the obtained location information. Advertising service providing system using a mobile communication terminal, characterized in that the service is made. The method of claim 4, wherein The advertisement processing unit, characterized in that for extracting any one of the advertising information of the area within a certain radius and the advertising information of the administrative area where the user is located by using the obtained location information of the user. Advertising service providing system using a communication terminal. The method of claim 1, The advertisement processing unit, when the user's advertisement service request information includes a business category number, mobile communication, characterized in that for extracting the advertisement information of the industry selected by the user from the advertisement information of the region where the base station is connected to the user Advertising service providing system using a terminal. The method of claim 1, The transmission unit, the advertisement service providing system using a mobile communication terminal, characterized in that for transmitting the industry category list to the mobile communication terminal. As a method for providing an advertising service using a mobile communication terminal, The advertisement service providing system that classifies and stores the advertisement information input by the advertiser for each base station includes a number of the mobile communication terminal of the user and base station information connected to the mobile communication terminal from the exchange according to a request of the mobile communication terminal user. A first step of determining a base station to which the mobile communication terminal is connected based on the advertisement service request information when receiving advertisement service request information; A second step of extracting advertisement information of a base station region connected to the mobile communication terminal from a database; And Transmitting the extracted advertisement information to a mobile communication terminal as a text message; Advertising service providing method using a mobile communication terminal comprising a. The method of claim 8, After the second step, before the third step, Checking whether an industry classification number is included in the advertisement service request information received from the exchange; Extracting advertisement information of the corresponding industry type from the extracted advertisement information when the industry type number is included in the advertisement service request information; Advertising service providing method using a mobile communication terminal, characterized in that it further comprises. The method of claim 9, If the business type classification number is not included in the advertisement service request information, the advertisement service providing system further comprises the step of transmitting the type of business classification list to the mobile communication terminal, characterized in that the advertising service providing method using a mobile communication terminal. . The method of claim 10, After transmitting the business classification list, if the advertisement service re-request information is not received from the exchange within a predetermined time, the step of proceeding to the third step provides an advertisement service using a mobile communication terminal Way. The method of claim 8, The third step, the advertisement service providing method using a mobile communication terminal, characterized in that for successively transmitting a plurality of text messages according to a predetermined number of service requests of the user. The method of claim 8 After the third step, the advertising service providing system charges the user and the advertiser according to the number of transmissions based on the base rate and the message transmission history advertising service providing method using a mobile communication terminal. The method of claim 8, Before the first step, when the mobile communication terminal transmits an advertisement service request signal through input of a service identification code and a call button, the exchange receiving the advertisement service request signal receives the number of the mobile communication terminal and base station information connected to the mobile communication terminal. Advertising service request method using a mobile communication terminal, characterized in that it further comprises the step of transmitting the advertisement service request information comprising an advertisement service providing system. The method of claim 14, When the mobile communication terminal transmits an advertisement service request signal through input of a service identification code, an industry classification number and a call button, the exchange further includes an industry classification number information in the advertisement service request signal and transmits the advertisement. Advertising service providing method using a terminal.

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