KR20060065922A - Method and system for providing advertisement in search result output in response to search job request - Google Patents

Abstract

The present invention provides a search term advertisement that independently stores a specific search listing extracted through a search operation on a predetermined scrap page based on a search term, and transmits a search listing registered remotely on a network together with the advertisement content associated with the search term. The present invention relates to a method and a search term advertisement providing system.

According to an embodiment of the present invention, a method of providing an advertisement in a search result output in response to a search job request may include extracting one or more search listings in response to a search word input by a searcher, and extracting the search. Associating a predetermined marking box with each listing, providing the associated search listing to the searcher, and registering the search listing on a predetermined scrap page according to the searcher's selection input for the marking box; Maintaining an advertising information database for storing predetermined first advertising content in response to registering the search listing with the scrap page, associating one or more of the first advertising content with the search term; Based on the transmission information, the scrap page is sent along with the first advertisement content. Transmitting the relevant search listing to a remote location on the network.

According to the present invention, in the remote transmission of a search listing extracted through a search operation, the search listing is independently stored based on a search term that causes the search listing to be extracted, and if a predetermined condition is satisfied, the stored search listing and the search term are stored. There is an advantage in that it is possible to provide a search term advertisement providing method and a search term advertisement providing system for transmitting the advertising content associated with the remote.

Ad content, search engine, search terms, search results, search listings

Description

METHODS FOR OFFERING AN ADVERTISEMENT ON SEARCH-RESULT IN RESPONSE TO THE SEARCH-DEMAND AND A SYSTEM THEREOF}

1 is a view for explaining a schematic operation of a search word advertisement providing system according to the present invention.

2 is a block diagram illustrating a search word advertisement providing system according to a preferred embodiment of the present invention.

3A is a diagram illustrating an example of a search listing extracted according to a search word according to the present invention, and FIG. 3B is a diagram illustrating an example of a configuration of a scrap page.

4 is a flowchart illustrating a method of providing a search word advertisement in detail according to an exemplary embodiment of the present invention.

FIG. 5A is a flowchart illustrating an example of a method of providing first advertisement content associated with a search word on an index page according to the present invention, and FIG. 5B illustrates a method of providing second advertisement content associated with a search listing on an index page. A work flow diagram showing an example.

6A is a flowchart illustrating an example of a method of transmitting a registered and stored search listing to a remote location according to the present invention, and FIG. 6B is a diagram illustrating an example of configuration of transmission information.

7 is a flowchart illustrating an example of a method of automatically registering a search listing newly extracted by a search job according to the present invention in a scrap page.

8 is an internal block diagram of a general purpose computer device that may be employed to perform a method for providing a search word advertisement according to the present invention.

<Explanation of symbols for the main parts of the drawings>

200: search term advertisement providing system 210: advertisement information database

220: search result extraction means 225: search information database

230: marking box associated means 240: search result storage means

250: motion control means 260: scrap pages

270: history information database

The present invention relates to a method and system for providing an advertisement in a search result output in response to a search job request. More particularly, the present invention relates to a specific search listing extracted through a search job independently of a predetermined scrap page based on a search word. The present invention relates to a search term advertisement providing method and a search term advertisement providing system for storing and storing a search listing registered to a remote place on a network together with advertisement contents associated with the search term.

In general, a search engine service on the Internet that supports a search operation inputs a predetermined web page URL as a search result to the searcher when the searcher inputs a predetermined search word and inputs the searcher's click input. It refers to a service that allows a searcher to connect to a specific web page according to a signal. Such a search operation by a search engine or a search server can significantly reduce the time and effort required for the work and can greatly improve the search accuracy, and thus the frequency of use is rapidly increasing.

According to this trend, predetermined advertisements are implemented in the search results provided to the searchers, and thus, the advertisement promotion effect and the profit generation effect by the advertisement cost can be achieved.

However, there has been a problem that advertisements implemented in addition to the search results are forcibly provided by the advertiser having an advertisement contract regardless of the intention of the searcher who requested the search operation. As a result, there is a disadvantage that the searcher 120 may have a strong objection to the provision of the advertisement, and furthermore, there is a concern that the fear of developing the search operation for the corresponding search engine may exist.

In addition to the URL of a particular web page obtained through a search operation, the search results themselves can be very useful information for searchers, and the frequent use of the search service often requires previous search results. Done. However, in order to reproduce such a previous search result, it is true that there is a restriction condition in which the same search word is input on the same search engine and the same search operation is performed under the same search condition. Moreover, even if the same search term is input by the same search engine, there is a problem that a search result different from the web page list previously outputted as a search result is output when the input time or the search condition of the search term is changed. For example, when a user connects to an internet search engine called Naver and enters the search term "patent" and gets a very useful search result, the user may access the same search engine to regain the search result itself later. Is not guaranteed to provide the same search results. In this case, it would be very useful if you could keep the search results. As such, there is a demand for a service for storing search results from a search engine.

In response to such a service request, some internet search engines use a plug-in method to capture a screen of the output result list or to copy a selected partial area and paste it into a predetermined storage area. Operate a service to keep the.

However, the archiving of search results by the plug-in method copies the search results (mainly text contents) output on the screen to a drag-in by a predetermined command input tool, and allows the copied portions to be simply stored in a specific storage area. It does not consider the independent storage of web pages extracted as search results. In other words, the storage of the search results according to the prior art is merely a form of 'copy-pasting' the output information, and thus the information processing of the registered search results or the continuous expansion of the search service (e.g., repeated search for a specific search word). Etc.) have the inherent limitations. In addition, in order to store web page information in the output search results, the searcher is asked for additional procedures such as membership registration, storage area determination, and application application tools related to archiving. It is true that it may act as a barrier to proliferation. In addition, since the plug-in method can be used only when a specific program is installed on the user's computer, the user often feels rejection or inconvenience.

Therefore, there is an urgent need for the emergence of a search term advertisement providing model that determines a search tendency of a searcher when providing an advertisement for a search result output by a search engine to realize a customized target advertisement that is optimal for the searcher. In addition, there is a need for a search engine advertisement providing model in a search engine that allows a marking box for separately registering and storing each search listing to be associated with each search result, thereby enabling convenient and quick registration of the search result.

The present invention has been made in order to solve the above problems, in the remote transmission of the search listing extracted through the search operation, independently storing the search listing based on the search terms that cause the extraction of the search listing, If this is satisfactory, an object of the present invention is to provide a search term advertisement providing method and a search term advertisement providing system for transmitting the archived search listing and the advertisement content associated with the search term to a remote location.                         

In addition, an object of the present invention is to ensure that a marking box for registration and storage of search listings is associated with each of the search listings extracted through the search operation, thereby ensuring independent registration storage and simple registration interface of search listings by the searcher selection. To provide a search term advertisement providing method and a search term advertisement providing system.

In addition, another object of the present invention, because the registration of the search listings, the re-execution of the search operation due to the disappearance of the search results is unnecessary, the search by determining the search propensity of the searcher through the analysis of the registered search listings search The present invention provides a search term advertisement providing method and a search term advertisement providing system to realize a customized advertisement that is optimal for a person.

In addition, another object of the present invention is to process the registered search listing based on the predetermined transmission information, and to share the search results and search results to others by allowing the processed search listing to be transmitted to a remote location on the network. The present invention provides a search word advertisement providing method and a search word advertisement providing system for performing a backup process of.

In addition, the present invention is to provide a search word advertising that can ensure a natural advertising exposure and high advertising effect while reducing the rejection of the advertisement by allowing the advertising content associated with the search query or search listing to be implemented in a predetermined region of the index page and Another object is to provide a search word advertisement providing system.

In order to achieve the above object, a method of providing an advertisement in a search result output in response to a search operation request according to an embodiment of the present invention includes extracting one or more search listings in response to a search word input by a searcher. And associating a predetermined marking box with each of the extracted search listings, providing the associated search listing to the searcher, and scraping the corresponding search listing according to the searcher's selection input for the marking box. Registering with a page and maintaining an advertisement information database for storing predetermined first advertisement content in response to registering the search listings with the scrap page, wherein one or more of the first advertisement contents are associated with the search term. And based on the predetermined transmission information, the first advertisement content and To include the step of transmitting a search listing that is stored in the scrap page to a remote location on the network.

In addition, as a technical configuration for achieving the above object, a system for providing an advertisement in the search results output in response to a search operation request, to store the advertising content associated with a search term input from a searcher for the search operation request A search result extracting means for extracting one or more search listings corresponding to the search term, an advertisement information database, and a marking box associating means for causing a predetermined marking box to be associated with each of the extracted search listings provided to the searcher; A search result storage means for registering a corresponding search listing on a predetermined scrap page according to the searcher's selection input to the marking box, and the advertisement registered on the scrap page together with the advertisement content based on predetermined transmission information. Sending search listings to remote locations on the network Motion control means.

Hereinafter, a search term advertisement providing method and a search term advertisement providing system will be described with reference to the accompanying drawings.

Search listing continuously used in the present specification may refer to one search result item extracted in response to a search word input on a search engine. Each search listing may include brief information about an information provider (e.g., content provider, etc.), which may include, for example, the title of the information provider, a summary (content information about information held), Network addresses, categories, and the like can be exemplified. For example, the search listing in FIG. 3A illustrates that the title of the information provider "Keyword Advertisement", the network address "http://www.keywordshop.naver.com", and the like are included.

In addition, the Search Result List is to provide the searcher by sorting / displaying one or more search listings extracted according to a search word entered by the searcher in a search engine in which a search operation is performed in a predetermined arrangement order. . In this case, the arrangement order is such that the display position of the search listing satisfying the predetermined condition is different, and can be flexibly determined by the operator of each search engine supporting the search operation, for example, of the information provider who paid the predetermined location fee. You can determine the order in which your search listings or search listings from information providers who are likely to hold the information you want are located at the top of the search results list.

1 is a view for explaining a schematic operation of a search word advertisement providing system according to the present invention.

The search word advertisement providing system 100 includes a search engine 110 inside or outside, and registers and stores a search listing extracted by a search operation of the search engine 110 by selection of the searcher 120. It is a device with one function.

First, the search engine 110 refers to a search program or a search web server that tracks the information provider 130 that holds the content material that the searcher 120 is looking for and provides the searcher 120 with related information. can do. The search engine 110 may be classified in various ways according to a method of tracking and extracting brief information associated with the information provider 130, preferably network information of the information provider 130 included in the search listing. In the embodiment, the description is limited to a word-oriented searching method for extracting a search listing related to the information provider 130 in response to the input search word. The limitation of the search method is for carrying out the purpose of the present invention to keep the search listing of the specific information provider 130 in response to the searcher 120's click selection for the inputted search term, which is only a description of the description. Without limiting the scope of the invention will be obvious to those skilled in the art. In particular, the extracted brief information (search listing) includes predetermined link information, so that the searcher 120 selects a search listing provided on the terminal means 125 as a command input tool (eg, a mouse click input). By doing so, the searcher 120 can connect to the specific information provider 130. Accordingly, the search time of the searcher 120 can be greatly saved, and the connection with the information provider 130 can be simplified.

The searcher 120 owns the terminal means 125 for maintaining the connection with the communication network 150, and requests a search operation on the search engine 110 to find the information provider 130 having the desired content material. It may mean an internet user generated by inputting a predetermined search word.

The information provider 130 refers to a content provider (CP) that provides information held by an Internet user (including the searcher 120) connected through the communication network 150 or an information site on a network operated by the content provider. The location on the network may be specified by a predetermined network address (eg, IP address, URL, domain, etc.).

Advertiser 140 is associated with the search term entered by the searcher 120 to promote the advertisement content, such as the advertiser 140 itself or products (including service marks) of the advertiser 140 to the searcher 120 It may refer to a provider or an advertising agency that provides, in the present embodiment may be the same as the information provider 130, depending on the type of advertising exposed to the searcher 120 by a predetermined contract. The advertisement content supplied by the advertiser 140 may be transmitted to a predetermined area of a scrap page where a specific search listing is stored or to be transmitted when a search listing stored on a scrap page is transmitted to a remote place on a network according to a predetermined condition. To be exposed to the searcher 120 or a third party.

The terminal means 125 maintains a connection state with the search engine 110 through a communication network 150 such as the Internet, and displays a search result list composed of one or more search listings, for example, a personal computer, A terminal having a predetermined computing power by providing a predetermined memory means such as a handheld computer, a personal digital assistant (PDA), an MP3 player, an electronic dictionary, a mobile phone, a smartphone, and the like with a predetermined microprocessor. Concept.

The search term advertisement providing system 100 associates the advertisement contents having a predetermined contract relationship with the registered search listing to be exposed to the searcher 120, and searches the stored search to a remote place on a network designated by the searcher 120. Control listings to be sent with specific ad content. Hereinafter, a detailed configuration of the search word advertisement providing system 200 of the present invention will be described with reference to FIG. 2.

2 is a block diagram illustrating a search word advertisement providing system according to a preferred embodiment of the present invention.

The search word advertisement providing system 200 includes an advertisement information database 210, a search result extracting means 220, a marking box association means 230, a search result storage means 240, an operation control means 250, and a scrap page ( scrap page 260.

First, the advertisement information database 210 is a device for storing advertisement content associated with a search term input from the searcher 120 for a search job request, for example, a flash advertisement associated with the advertiser 140, a company logo. (Logo) Stores content such as advertisements. The advertisement content stored in the advertisement information database 210 may be implemented as a predetermined area when a search term specified by a predetermined contract with the advertiser 140 is input on the search engine 110, and for example, by the searcher 120. When the search term 'ad' is input, as shown in FIG. 3B, the advertisement content 'LG add' may be associated to be implemented. In addition, the advertisement information database 210 may be associated with a search listing in addition to the advertisement content (hereinafter referred to as the first advertisement content) associated with the search term under the contract with the advertiser 140 to promote advertisements to the information provider 130. Advertising content (hereinafter, referred to as second advertisement content) may be stored together. When the search listing registration is performed on the scrap page 260 to be described later, the second advertisement content may be implemented as a predetermined area of the scrap page 260 to be exposed to the searcher 120, and a detailed description thereof will be described later. do.

The search result extracting unit 220 is an apparatus for extracting a search listing corresponding to a search term in response to a search job request of the searcher 120. The search result extracting unit 220 stores a search listing regarding the information provider 130. From 225 one or more search listings containing the search term as index keywords are recognized. Here, the index keyword may refer to a word / syllable that causes the search listing to be extracted, and may be the same or similar to the search word. The search information database 225 is a device for storing a search listing that normalizes the information about the information provider 130 or the information site operated by the information provider 130 on a network in a form. 130, title data, summary data, address data, category data, popularity data, and the like may be included in the index keyword. Hereinafter, a search listing stored in the search information database 225 will be described in detail with reference to FIG. 3A.

3A is a diagram illustrating an example of a search listing extracted in response to a search word according to the present invention.

In FIG. 3A, a search term 'ad' is input to the search engine 110 by the searcher 120. The search result extracting unit 220 extracts one or more search listings from the search information database 225, that is, 'keyword advertisement', 'ad information center', and 'junior naver game center' in response to the input search word 'ad'. do. Each search listing includes brief information about the information provider 130, namely title data 310, summary data 320, address data 330, category data 340, popularity data 350, and index keywords ( 360). Title data 310 is name information given to information provider 130 or to an information site (web server, web page, etc.) operated by information provider 130, and summary data 320 is held by information provider 130. Introductory information to explain the content material. The address data 330 is information about the network address of the information provider 130, for example, information on the above-described IP address, URL, domain, and the like, and the category data 340 is a category of information held by the information provider 130. The category information for facilitating the extraction of the search listing 300 by classifying the selected items. The popularity data 350 is information on the degree of affinity of the information provider 130 given according to the frequency of extraction / search frequency of the search listing, and the index keyword 360 is input by the searcher 120 as described above. It may mean identification information for extracting the corresponding search listing as a search result according to whether the search word matches. In particular, the index keyword 360 may be determined as a word that can identify meanings included in the title data 310 or the summary data 320. Accordingly, the search result extracting unit 220 may include syllables that match the input search word. / The search listing having the word in the title data 310 or the summary data 320 is determined that the searcher 120 has a high probability of retaining the desired search data and determine the search listing as the extraction target. In the present embodiment, the index keyword 360 is described by explaining syllables / words that perfectly match the search word input by the searcher 120, but this is for convenience of description and synonyms having similar or similar meanings to the search word. It will be apparent to those skilled in the art that the index keyword 360 may be selected.

In addition, the search result extracting unit 220 generates a search result list for sorting the extracted search listing based on a predetermined arrangement order. The arrangement order of the search listings can be flexibly selected by the operator of the present system in consideration of the system environment, but the type of the arrangement order can be controlled by the selection of the searcher 120 provided with the list of search results. . For example, the type of the arrangement order in FIG. 3A illustrates that the extracted search listing is sorted according to the degree of relevance, that is, the accuracy of the content data that the searcher 120 is looking for. Accordingly, there may be various kinds of sorting order, such as the order of popularity or the date of registration. The order of the arrangement of the search listings is associated with the difference in the ease of recognition (the ability to easily identify the extracted facts to the searcher 120) for one or more search listings provided to the searcher 120 and thus the searcher. The click selection of 120 is related to the click through rate (CTR) to the information provider 130. Therefore, according to the present invention, it is possible to obtain an effect that the information provider 130 makes a quality improvement effort on the information held by the information provider 130 so that his search listing is placed in a higher order in the arrangement order. In addition, it is possible to first arrange the search listing paid for a predetermined position fee to a predetermined position of the search result list, thereby achieving an effect of generating revenue.

Marking box association means 230 is a device that allows a predetermined marking box to be associated with each of the extracted search listings, the marking box 370 which is a function icon for performing an independent registration for the search listing which is a unit item of the search result Is associated with each of the search listings to be arranged on the search result list. The marking box 370 is activated by the selection input of the searcher 120 (eg, clicked with a computer mouse, etc.), so that the corresponding search listing of the activated marking box 370 is stored in the predetermined scrap page 260. It can be defined as a function button for a UI (User Interface). For example, as shown in FIG. 3A, the marking box association means 240 may allow the marking box 370 to be associated with each search listing extracted in response to the search word 'advertisement'. 3A illustrates that a marking box 370 associated with a search listing 'keyword advertisement' and an 'Ad Information Center' is activated, and the searcher 120 selects and inputs the marking box 370 as a command input tool. Can be activated. In addition, the marking box 370 may include a predetermined algorithm for allowing the corresponding search listing of the activated marking box to be registered in an index page assigned as a search word that causes the extraction of the search listing. Accordingly, the search listings registered and stored on the scrap page 260 are generated in common by being extracted by a single search word, and thus, a search term advertisement service may be provided to allow advertisement contents to be related due to such common points (same search terms). This will be described later in detail.

The search result storage means 240 is a device for recording the corresponding search listing in a predetermined scrap page 260 according to the selection input of the searcher 120 for the marking box 260, in particular included in the marking box 370. The search listing specified by the searcher 120 is registered and stored in the scrap page 260 according to a predetermined algorithm. In this case, the search listing registered and stored in the scrap page 260 may be grouped by a specific search term and stored in registration. For this, the search word advertisement providing system 200 may include one or more index pages in the scrap page 260. It can be configured to be included. The index page may be allocated according to a search word input by the searcher 120, and may be newly created in the scrap page 260 in association with a search word first input on the search engine 110 ( 3b). Accordingly, the search result storage means 240 allows the search listing specified by the searcher 120 to be independently stored so that in the search listing registration to the scrap page 260, the search listing displayed on the terminal means 125 Instead of a plug-in method of simply copying a screen and dragging the content, the search listing is recognized as an independent information unit, thereby generating an effect of faithfully fulfilling the object of the present invention to register individually. That is, the present invention extracts the search listing specified by the searcher 120 from the search information database 225 and records the existing copy and paste by writing to the scrap page 260 provided to each of the searchers 120. & Paste), it is possible to process a variety of information, such as free processing of archived search results that can not be processed.

The operation control means 250 is a device for transmitting the search listings stored in the scrap page 260 to a remote place on the network based on predetermined transmission information, and in particular, the specific information related to the search word that causes extraction of the transmitted search listings. Serves to ensure that advertising content is sent along with the search listing. Here, the transmission information may refer to the historical data related to the remote transmission of the search listing stored in the scrap page 260, for example, transmission target data, processing data, transmission address data, transmission event occurrence data. And the like. That is, the transmission information is to be transmitted in a manner desired by the searcher 120 in the remote transmission of the stored search listing, the search word advertisement supported by the system by ensuring the freedom of the searcher 120 The interest of the searcher 120 about the service is enhanced.

The scrap page 260 may be assigned to each of the searchers 120, and is a storage area on the network where the search listing specified by the searcher 120 is registered and kept, in particular including one or more index pages assigned to the search term. do. That is, when the searcher 120 makes a selection input to the marking box 370, the scrap page 260 generates an index page that is assigned to the search word that is the extraction cause of the corresponding search listing, and generates the index page. Ensure that search listings are registered and archived. If an index page with the same name as the currently entered search word exists in the scrap page 260, the search listing is recorded in the corresponding index page without generating a new index page. Accordingly, the search listings specified by the searcher 120 may be kept for a long time, and the search listings registered for one search term may be independently accumulated and recorded, and the search of the searchers 120 through analysis of the recorded search listings. You can infer trends. Accordingly, by providing the advertisement content according to the search trend of the searcher 120, it is possible to obtain an effect that the individual target advertising is possible. Hereinafter, the scrap page 260 will be described in detail with reference to FIG. 3B.

3B is a diagram illustrating an example of a configuration of a scrap page according to the present invention.

The search listing registered and stored in the scrap page 260 in FIG. 3B is assumed to be a search listing 'keyword advertisement' and 'ad information center' of the marking box 370 activated in FIG. 3A for convenience of understanding. As shown in FIG. 3B, the scrap page 380 may generate one or more generated registration requests for a particular search listing (when the searcher 120 makes a selection input to the marking box 370). It includes an index page 390. Accordingly, the search result storage means 240 registers the specified search listings 'keyword advertisement' and 'Ad Information Center' on the index page 390 which is assigned as 'advertisement'. For example, the search listing is registered. Register and archive in chronological order. In particular, the operation control means 250 is implemented so that the advertisement content (first advertisement content) provided from the advertiser 140 having a predetermined contract relationship to a predetermined region (first advertisement position) of the index page allocated as 'advertisement'. Can be controlled. Here, the first advertisement content may mean the advertisement content associated with the advertiser 140 or the product of the advertiser 140 to promote the advertisement in relation to a specific search term, the first advertisement position is the first advertisement location It may refer to an area of the index page where the content is implemented. In addition, the operation control means 250 may allow the second advertisement content to be implemented to promote the advertisement to the information provider 130 with each of the search listings registered and stored in the index page 390. That is, a portion of the predetermined area of the index page 390 to which the search listing is stored is set as the second advertisement location, and the second advertisement content associated with the information provider 130 is implemented. In FIG. 3B, an advertisement content for the first advertisement content 'LG Ad' associated with 'Ad' is implemented as the first advertisement position, and 'Keyword advertisement' and 'Ad information' as the second advertisement position. The second advertisement contents 'keyword advertisement' and 'ADNET' respectively associated with the 'center' are implemented. Accordingly, by providing the searcher 120 with the advertisement content corresponding to the registration tendency of the search listing and the search word, a personalized target advertisement for a field in which the searcher 120 is interested may be realized.

Therefore, by storing the search results extracted by the search request of the searcher 120 for a long time, as well as preventing the trouble of having to repeat the search operation by the same search word as the search results are extinguished, According to the registered search results, various advertising strategies can be established through analysis of search propensity, so that more effective advertisement promotion can be achieved.

Hereinafter, the remote transmission of the archive search listing by the operation control means 250 will be described.

As described above, the search listing registered in the scrap page 260 may be transmitted to a remote place of a predetermined network address designated by the searcher 120, and the operation control means 250 may be inputted from the searcher 120. Based on the transfer information, transfer processing for the search listings kept is performed. The transmission information includes transmission target data, processing data, transmission address data, transmission event occurrence data, etc. related to the search listing, wherein the transmission target data is for specifying a range of the search listing to be transmitted, for example, The registration time zone of the search listing stored in the index page 390 or the specific index page 390 is specified. In addition, the transmission address data specifies a network address of a remote place to be transmitted, and specifies network addresses (IP address, URL, domain) such as a web hard address, an e-mail address, a blog address, and the like. The transmission event occurrence data relates to a time / period during which transmission is performed. For example, the transmission event occurrence data may be transmitted at the same time as registration of a search listing or may be specified by specifying a transmission time of the search listing. In addition, the processing data is to transmit the entire or selective data on the search listing to be transmitted, for example, the title data 310 and the address data among the data of the search listing stored according to the searcher 120 selection Only 330 may be transmitted, or the search listing kept without missing data may be transmitted as it is. Accordingly, the operation control means 250 of the present invention controls the processed search listing based on the transmission information to be transmitted to a specific remote location with a search word, thereby sharing a third party and search listing for the search data. The effect of backing up can be obtained.

In particular, the above-described processing data may include category selection information for the first advertisement content transmitted to a remote location, thereby enabling selective exposure of the advertisement content. Here, the category selection information is for controlling selection of the category area of the advertisement content exposed to the searcher 120 or a third party, and may be input to the searcher 120 and included in the processed data. That is, the searcher 120 partially grants the searcher 120 control over the category of the advertisement content transmitted to the remote place so that an advertisement related to the search term or the search listing is inserted into a third party who wants to share the archived search listing. It can reduce the rejection of attachments while still allowing natural ad exposure. In the present exemplary embodiment, the category selection information is received from the searcher 120 by way of example. However, this is for convenience of description and, for example, the first advertisement content or the second advertisement content implemented in the corresponding index page 390. Of course, there may be a variety of advertising content transmission methods such as to be transmitted as it is. It will be apparent to those skilled in the art that the transmission method of the advertisement content can be flexibly changed by the operator of the present system in consideration of the system environment.

Hereinafter, as another embodiment of the present invention, it will be described that the periodic search operation for the specified search word is performed.

The search word advertisement providing system 200 of the present invention may allow a search operation to be periodically performed on a search word previously input by the searcher 120. To this end, the search word advertisement providing system 200 may further include a history information database 270 that generates period search information for a specific search word and stores the generated period search information. The history information database 270 is a device for recording the search history data associated with the search listing which has already been extracted in response to the input search word and the period search information, and the search word advertisement providing system 200 searches based on the period search information. Perform periodic update of history data. The periodic search information may be generated according to the selection of the searcher 120 or the operator of the present system. For example, the periodic search information may include information about a period of a periodic search task, a period search interval, a search target, and the like.

For example, the periodic search information generated for the search word 'ad' input in FIG. 3A is considered. First, the history information database 270 records information about search listings 'keyword advertisements', 'advertisement information centers', and 'junior naver game lands' extracted as corresponding to the search term 'ads' as search history data. The information recorded as the search history data may be all data included in the search listing, may be selected data, and may be flexibly selected by the operator of the present system. After performing the initial search operation, the searcher 120 requesting the periodic search operation for the search term 'ad', for example, the period of the periodic search operation is '14 days' after the initial input of the search term 'ad', and the periodic search interval is' daily ' 00 ', the search target receives the information' business, economy> marketing> advertising 'and generates predetermined period search information. Thereafter, based on the generated periodic search information, the search word advertisement providing system 200 allows a search operation for the search term “ad” to be performed at '00 o'clock every day 'in the category' business, economy> marketing> advertisement '. This periodic search operation lasts 14 days for the initial entry of the search term “ad”.

In addition, the operation control means 250 compares the search listings extracted by the periodic search operation with the search history data, and automatically displays the search listings determined as the newly extracted new search listings on the index page 390 divided by the corresponding search terms. By registering and kept as a result, the searcher 120 can quickly recognize the newly retrieved information.

In addition, the operation control means 250 may perform a periodic search operation performed by the search result extracting means 230 for all the search terms that have been previously input, whereas some specific operations may be performed according to the selection of the searcher 120. The periodic search operation may be performed only for the search term.

Accordingly, the search word advertisement providing system 200 may recognize the search history data of the search listings extracted in advance for a specific search term, and may be newly extracted from the search listings extracted corresponding to the search terms by performing a periodic search operation. Only search listings may be registered and archived on scrap page 260. In addition, it is possible to obtain the effect of suppressing the unnecessary waste of search resources and the mass production of unnecessary information according to the search listing storage process by allowing the searcher 120 to select the search word for which the periodic search operation is performed.

Although not shown in FIG. 2, the search word advertisement providing system 200 according to an exemplary embodiment of the present invention may further include a database management module for managing the above-described databases 210, 225, and 270. The database management module of the search word advertisement providing system 200 may be a relational database management system (RDBMS) such as Oracle, Infomix, Sybase, DB2, Gemston, orion. Object-oriented database management system (OODBMS) such as O2, etc. can be implemented according to the purpose of the present invention.

The workflow of the search word advertisement providing system 200 according to the present invention having such a configuration will be described in detail.

4 is a flowchart illustrating a method of providing a search word advertisement in detail according to an exemplary embodiment of the present invention.

The search word advertisement providing method according to the present embodiment is performed by the search word advertisement providing system 200 described above.

First, the search word advertisement providing system 200 extracts one or more search listings in response to a search word input by the searcher 120 (S410). This step (S410) is a process of identifying a predetermined search listing in response to a search job request of the searcher 120, the search information database 225 search listings having the same or similar keywords as the index search keyword From FIG. 3 (see FIG. 3A). Each search listing to be extracted is a normalized summary of information about the information provider 130, which is specified by a predetermined network address and holds content material (video, audio, text, etc.), for example, title data 310. ), Summary data 320, address data 330, category data 340, popularity data 350, and index keyword 360.

Next, the search word advertisement providing system 200 associates a predetermined marking box 370 with each of the extracted search listings (S420). This step (S420) is a process of associating the marking box 370 to register the search listing specified by the searcher 120 in the scrap page 260, the search listing associated with the marking box 370 is Based on a predetermined arrangement order, the search result list is arranged and provided to the searcher 120. Thereafter, the search word advertisement providing system 200 waits for the searcher 120 selection input to the marking box 370 that may occur after viewing the search result of the searcher 120 for the provided search listing (see FIG. 3A). ).

Thereafter, the search word advertisement providing system 200 records the corresponding search listing in a predetermined scrap page 260 according to the selection input of the searcher 120 for the marking box 370 (S430). This step (S430) is a process in which the search word advertisement providing system 200 recognizes the intention of the searcher 120 to register / store the search listing, and the search listing in which the selection input to the marking box 370 is made is a search term. It is registered and stored as an index page 390 of the scrap page 260 to be classified. The index page 390 is generated by being assigned to each of the search terms that cause extraction of the search listing, and is for registering and storing a specific search listing among the search listings extracted by the search term, and the detailed description thereof has been described above. Replace (see FIG. 3B).

Subsequently, the search word advertisement providing system 200 maintains an advertisement information database 210 for storing the predetermined first advertisement content in response to the search listing registration on the scrap page 260 (S440). This step (S440) is a process of storing the first advertisement content associated with the advertiser 140 in the advertisement information database 210, and including a process of associating the first advertisement content input from the advertiser 140 with the input search word. do. That is, the step S440 is for storing the first advertisement content to be implemented in the index page 390 in which the search listing is registered.

In addition, the search word advertisement providing system 200 may allow a predetermined advertisement content to be implemented in association with a search listing registered and stored in each index page 390. Hereinafter, the index page 390 will be described with reference to FIGS. 5A and 5B. The advertisement content implemented in will be described in more detail.

5A is a flowchart illustrating an example of a method of providing first advertisement content associated with a search word in an index page according to the present invention.

First, the search word advertisement providing system 200 registers a search listing associated with the marking box 370 in which the selection input is made by the searcher 120 in the index page 390 allocated as the search word (S510). This step (S510) is to identify the index page 390 assigned as the search word that causes the extraction of the search listing, and to process the search listing of the activated marking box 370 to the identified index page. Accordingly, the search listings registered and stored in one index page 390 have a common feature that they are extracted by the same search word and are sorted and stored in a group. Through such information analysis, the search propensity or the search propensity of the searcher 120 is provided. Information about the search field of interest to 120 may be obtained.

Next, the search word advertisement providing system 200 causes one or more first advertisement contents associated with the search word to be implemented at the first advertisement position of the index page 390 (S520). This step (S520) is a process of implementing the first advertisement content provided from the advertiser 140 having a predetermined contract relationship to a predetermined area of the index page 390, and the contract relationship is, for example, from the advertiser 140. When the search signal is input to the index page 390 assigned to the search word designated as the advertisement target and the search listing is registered or the searcher 120 accesses to the index page 390, the first advertisement content is entered. Can be implemented. The first advertisement content is for advertisement promotion targeting the searcher 120 to which the scrap page 260 is allowed to access, and the first advertisement position is easily exposed to the searcher 120 by the first advertisement content. It can be flexibly set up by the operator of the system to be implemented wherever possible (see FIG. 3B).

In addition, the search word advertisement providing system 200 may allow advertisement promotion associated with the information provider 130 to be performed on each of the search listings registered and stored in the index page 390. Hereinafter, with reference to Figure 5b will be described in more detail with respect to advertising promotions for the search listing.

5B is a work flow diagram illustrating an example of a method of providing second advertisement content associated with a search listing on an index page in accordance with the present invention.

First, the search word advertisement providing system 200 registers and stores the search listing of the marking box 370 in which the selection input is made by the searcher 120 in the index page 390 assigned to the search word (S530). This step S530 is the same as S510 of FIG. 5A, and detailed description is replaced with the above. However, the step (S530) may further include a process of storing the second advertisement content associated with the corresponding information provider 130 of the search listing in the advertisement information database 210 in response to the registration of the search listing. have.

Next, the search word advertisement providing system 200 allows the second advertisement content to be implemented at the second advertisement position of the index page 390 (S540). In operation S540, the second advertisement content provided from the information provider 130 having a predetermined contract relationship may be implemented as a predetermined region (second advertisement position) of the index page 390. ) Can be provided to the searcher 120, the content material or logo that can be associated with. The second advertisement position may be flexibly set by the operator of the present system in the same manner as the first advertisement position, for example, such that the search listing is set within a predetermined area range of the index page to be registered (see FIG. 3B).

Therefore, the advertisement promotion of the advertiser 140 or the information provider 130 for the scrap page that is limited to the searcher 120 may be performed in a customized advertisement method, and the search may be performed through analysis of the search listing stored in the registration. By providing an efficient advertisement according to the propensity, it is possible to obtain an advantage that can maximize the advertising effect.

Referring to FIG. 5 again, the search word advertisement providing system 200 transmits the search listing stored in the scrap page 260 together with the first advertisement content to a remote place on the network based on the predetermined transmission information (S450). This step (S450) is a process of transmitting the search listings stored in response to the request of the searcher 120, for example, web hard, e-mail, blog, etc. on the network, in particular the first advertising content associated with the search word To be transmitted. As a result, the search listing stored in the index page 390 is transmitted to a predetermined remote location, and can faithfully fulfill the object of the present invention, which is a third party sharing and backup operation on the search result.

In addition, the transmission information is for setting the transmission type for the stored search listing, and as described above, may include data regarding a transmission target, a processing process, a transmission address, a transmission event occurrence, and the like. Processing of the input of such transmission information and the search listing will be described with reference to FIGS. 6A and 6B.

6A is a flowchart illustrating an example of a method for transmitting a registered archived search listing to a remote location in accordance with the present invention.

As shown in FIG. 6A, the search word advertisement providing system 200 receives transmission information associated with remote transmission of the search listing stored in the index page 390 from the searcher 120 (S610). In step S610, the transmission information is received from the searcher 120, the processing data, the transmission address data, the transmission event generation data, and the like are generated (S605), and the generated transmission information is transmitted to the communication network 140. As a process of receiving through the transmission information, the search word advertisement providing system 200 may recognize the processing and transmission intention of the searcher 120 for the search listing stored in the index page 390 by the generated transmission information. . Hereinafter, an example of transmission information will be described with reference to FIG. 6B.

6B is a diagram illustrating an example of configuration of transmission information according to the present invention.

In the present embodiment, for convenience of understanding, a search listing registered and stored in the index page 390 assigned to the search word 'ad' shown in FIG. 3B will be described.

For example, as shown in Fig. 6B, when the transmission target of the transmission information is " 2004.01.11 to 2004.01.17 registered portion " and the processing is " title data and address data " Search listings that require transmission are 'Keyword Ads, http://www.keywordshop.naver.com' and 'Ad Information Center, http://www.adic.co.kr/'. The search listings on which these processings were performed were made at the time of the transfer event, "January 18, 2004, 00", by e-mail "naver@naver.com", blog "www.myblog.naver.com/knowledge/", And web hard "ftp://naver_webhard.com". Accordingly. The searcher 120 may allow the search listing of the desired form to be sent to a specific network address.

Referring back to FIG. 6A, the search word advertisement providing system 200 controls the search listing processed based on the transmission information to be transmitted to a remote place on the network (S620). This step (S620) is a process of processing the search listings registered and stored on the basis of the processing data (S615), and is transmitted to the network address based on the transmission address data. In particular, in this step S620, the search word advertisement providing system 200 is specified by processing data among data constituting the search listing, that is, title data, summary data, address data, category data, popularity data, and index keywords. Only data can be selected and combined. For example, the search listing 'keyword advertisement' registered in the index page 390 illustrated in FIG. 3B may select only the title and the transmission address data based on the processing data of FIG. 6B to be transmitted to the remote site.

Accordingly, the searcher 120 may generate a search listing of a desired transmission type, and may transmit the search results to a remote location on a specific network to obtain a backup of the search data and share the search data with a third party. .

In addition, the search word advertisement providing system 200 may receive category selection information from the searcher 120 and control a category of the first advertisement content transmitted to a remote place on the network together with the search listing.

That is, the search word advertisement providing system 200 receives category selection information (S625), and controls remote transmission of the first advertisement content based on the received category selection information (S630). This step (S630) is a process of granting the searcher 120 a predetermined control over the first advertising content transmitted to a remote location, the first advertising content to be transmitted in a range that allows the searcher 120 to transmit. To be selected. For example, in FIG. 6B, the category selection information is limited to 'search field related fields', and accordingly, the search word advertisement providing system 200 may provide information related to the corresponding search term 'ad' of the index page 390 in which the search listing of the transmission target is stored. 1 advertisement content, for example, the first advertisement content 'LG add' of FIG. 3B may be transmitted to a remote location.

Accordingly, in the remote transmission of the search listing, the searcher 120 may select an area of interest or advertisement information that the user wants to obtain, thereby reducing the objection to providing the advertisement and generating an effective advertisement effect. .

In the present exemplary embodiment, the first category of advertising content is selected under the control of the searcher 120, but is separately transmitted by the advertiser 140 or an operator of the system. It is also conceivable for the category of the first advertising content to be determined to be determined. In addition, all of the first advertisement content or the second advertisement content implemented in the index page 390 may be transmitted according to a selected condition.

Hereinafter, as another embodiment of the present invention, it will be described that the periodic search operation is repeatedly performed for the search word specified by the searcher 120.

7 is a flowchart illustrating an example of a method of automatically registering a search listing newly extracted by a search job according to the present invention in a scrap page.

First, the search word advertisement providing system 200 maintains a history information database 270 for storing periodic search information on the input search word (S710). The history information database 270 stores the search history data for the search listings previously extracted by the searcher 120 previously input the search terms, and in step S710, the stored search history based on the periodic search information. This is a process of updating the data every predetermined period so that the data is stored in the history information database 270. That is, the periodic search information is for performing a periodic search operation on a previously entered search word, and may include, for example, data about a period of a periodic search operation, a period search interval, a search target, and the like.

However, the search listing recorded as the search history data may be flexibly determined by the operator of the present system in consideration of the system environment in which the present invention is operated. For example, the search word advertisement providing system 200 may selectively search only the title data and address data, which may be a major factor in identifying the corresponding information provider 130 of the search listing, as the search history data, or search. You can ensure that all data included in the listing is recorded. In particular, in this step 710, the search word advertisement providing system 200 specifies a search word to be updated for the search history data under the control of the searcher 120, and the periodic search operation is limited to the specified search word. To be performed. Accordingly, even if the searcher 120 does not perform a separate search for a search word determined to be a continuous search operation, the search operation may be repeated.

Next, the search word advertisement providing system 200 controls the search operation for a specific search word to be repeatedly executed at a predetermined period based on the period search information (S720). This step (S720) is a process of periodically performing a search operation for a search term specified to update the search history data, the selected period may be flexibly determined by the operator or searcher 120 of the system. In addition, in the search operation, the search word advertisement providing system 200 displays a new search listing (a search listing that is not stored as search history data) searched through a periodic search operation, and the specific index page 390 of the scrap page 260. To be stored in. In other words, the search word advertisement providing system 200 allows only newly extracted search listings corresponding to the same search word to be registered in the index page 390 assigned to the corresponding search word.

Thus, by enabling the searcher 120 to quickly recognize the newly searched search listing, it is possible to obtain an effect of facilitating the acquisition of information on the new search data.

Embodiments of the invention include a computer readable medium containing program instructions for performing various computer-implemented operations. The computer readable medium may include program instructions, data files, data structures, etc. alone or in combination. The media may be those specially designed and constructed for the purposes of the present invention, or they may be of the kind well-known and available to those having skill in the computer software arts. Examples of computer-readable recording media include magnetic media such as hard disks, floppy disks, and magnetic tape, optical recording media such as CD-ROMs, DVDs, magnetic-optical media such as floppy disks, and ROM, RAM, flash memory, and the like. Hardware devices specifically configured to store and execute the same program instructions are included. The medium may be a transmission medium such as an optical or metal wire, a waveguide, or the like including a carrier wave for transmitting a signal specifying a program command, a data structure, or the like. Examples of program instructions include not only machine code generated by a compiler, but also high-level language code that can be executed by a computer using an interpreter or the like.

8 is an internal block diagram of a general purpose computer device that may be employed to perform a method for providing a search word advertisement according to the present invention.

Computer device 800 includes one or more processors 810 coupled with a main memory device including random access memory (RAM) 820 and read only memory (ROM) 830. The processor 810 is also called a central processing unit (CPU). As is well known in the art, the ROM 830 serves to transfer data and instructions to the CPU unidirectionally, and the RAM 820 typically transfers data and instructions bidirectionally. Used to. RAM 820 and ROM 830 may include any suitable form of computer readable media. Mass storage 840 is bidirectionally coupled to processor 810 to provide additional data storage capability, and may be any of the computer readable recording media described above. The mass storage device 840 is used to store programs, data, and the like, and is a secondary memory device such as a hard disk which is generally slower than the main memory device. Certain mass storage devices such as CD ROM 860 may be used. The processor 810 may include one or more input / output interfaces, such as video monitors, trackballs, mice, keyboards, microphones, touchscreen displays, card readers, magnetic or paper tape readers, voice or handwriting readers, joysticks, or other known computer input / output devices. 850 is connected. Finally, the processor 810 may be connected to a wired or wireless communication network through the network interface 870. Through this network connection, the procedure of the method described above can be performed. The apparatus and tools described above are well known to those skilled in the computer hardware and software arts.

The hardware device described above may be configured to operate as one or more software modules to perform the operations of the present invention.

While specific embodiments of the present invention have been described so far, various modifications are possible without departing from the scope of the present invention.

Therefore, the scope of the present invention should not be limited to the described embodiments, but should be defined not only by the claims below, but also by the equivalents of the claims.

As described above, the present invention has been described by way of limited embodiments and drawings, but the present invention is not limited to the above-described embodiments, which can be variously modified and modified by those skilled in the art to which the present invention pertains. Modifications are possible. Accordingly, the spirit of the present invention should be understood only by the claims set forth below, and all equivalent or equivalent modifications thereof will belong to the scope of the present invention.

As can be seen from the above description, according to the present invention, in remote transmission of a search listing extracted through a search operation, the search listing is independently stored based on a search term that causes the search listing to be extracted, and a predetermined condition is If satisfied, it is possible to provide a search term advertisement providing method and a search term advertisement providing system for transmitting the archived search listing and the advertisement content associated with the search term to a remote location.

In addition, according to the present invention, the marking box for registration storage of the search listing is associated with each of the search listings extracted through the search operation to ensure independent registration storage and easy registration interface of the search listing by the searcher selection A search term advertisement providing method and a search term advertisement providing system may be provided.

In addition, according to the present invention, due to the registration and storage of the search listing it is unnecessary to rerun the search operation due to the disappearance of the search results, to determine the search propensity of the searcher through the analysis of the registered search listings to the searcher A search term advertisement providing method and a search term advertisement providing system may be provided so that an optimal customized advertisement is realized.

In addition, according to the present invention, the registered search listing is processed based on the predetermined transmission information, and the processed search listing to be transmitted to the remote place on the network along with the search word to share the search results with others and backup processing of the search results A search term advertisement providing method and a search term advertisement providing system may be provided.

In addition, according to the present invention, by providing the advertising content associated with the search query or search listing in a predetermined area of the index page, providing a search word advertisement that can ensure a natural advertising exposure and high advertising effect while reducing the rejection of the advertisement description A method and a search term advertisement providing system may be provided.

Claims (10)

In the method for providing an advertisement in the search results output in response to a search operation request, Extracting one or more search listings in response to a search term entered by the searcher; Associating a predetermined marking box with each of the extracted search listings and providing the searcher with the associated search listings; Registering a corresponding search listing in a predetermined scrap page according to the searcher's selection input to the marking box; Maintaining an advertising information database for storing predetermined first advertising content in response to registering the search listing with the scrap page, the method comprising: associating one or more of the first advertising content with the search term; And Transmitting a search listing stored in the scrap page along with the first advertisement content to a remote place on a network based on predetermined transmission information. Search term advertising providing method comprising a. The method of claim 1, The scrap page includes one or more index pages assigned to the search word, The step of registering the search listing on a predetermined scrap page, Registering a search listing associated with a marking box in which the selection input is made by the searcher in the index page assigned to the search word; And Causing at least one first advertisement content associated with the search term to be implemented at a first advertisement location on the index page; Search term advertising providing method comprising a. The method of claim 1, The advertisement information database stores second advertisement content associated with an information provider of the search listing, The step of registering the search listing on a predetermined scrap page, Allowing the second advertisement content to be implemented at a second advertisement position on the index page. Query advertising providing method further comprises a. The method of claim 1, Receiving from the searcher the transmission information associated with a remote transmission for the search listing; And Controlling the search listing to be processed based on the transmission information to be transmitted to the remote location More, And the transmission information includes at least one of transmission target data, processing data, transmission address data, and transmission event occurrence data related to the search listing. The method of claim 4, wherein The processing data includes category selection information for the first advertising content transmitted to the remote location; The step of controlling the search listing to be transmitted to the remote location, Controlling first advertisement content selected based on the category selection information to be transmitted to the remote site; Query advertising providing method further comprises a. The method of claim 4, wherein The search listing includes one or more of title data, summary data, address data, category data, popularity data, index keywords associated with the information provider, The step of controlling the search listing to be transmitted to the remote location, And one or more data specified by the processing data among the data constituting the search listing are combined and transmitted. The method of claim 4, wherein And the transmission address data is at least one of a web hard address, an e-mail address, and a blog address specified by the searcher. The method of claim 1 Maintaining a history information database for storing periodic search information for the input search word, wherein the periodic search information is generated limited to a search word specified by the searcher; And Controlling a search operation for a specific search word to be repeatedly executed at a predetermined period based on the period search information; More, The controlling of the search operation for the specific search word is repeatedly executed at a predetermined cycle, Search term advertisement providing method characterized in that the new search listing newly searched by the search operation to be registered in the scrap page. A program computer readable recording medium for executing the method of any one of claims 1 to 8. In the system for providing an advertisement in the search results output in response to a search operation request, An advertisement information database for storing advertisement content associated with a search term input from a searcher for the search operation request; Search result extraction means for extracting one or more search listings corresponding to the search term; Marking box associating means for associating a predetermined marking box with each of the extracted search listings provided to the searcher; Search result storage means for registering a corresponding search listing in a predetermined scrap page according to the searcher's selection input to the marking box; And Operation control means for transmitting the search listing registered in the scrap page together with the advertisement content to a remote place on a network based on predetermined transmission information Search term advertising providing system comprising a.

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