KR20060060196A - Method and system of free messaging service through mobile communication network - Google Patents

Abstract

The present invention relates to a method and system for a free messaging service through a mobile communication network, wherein a specific area covered by the mobile communication network is allocated to an advertiser, and a mobile communication user within the area uses a messaging service such as a short messaging service or a multimedia messaging service. In addition to free use at the expense of the advertiser, the purpose of the advertiser to send commercial advertising messages, such as advertising, coupons to users of free messaging services in the area.

The free messaging service method through the mobile communication network of the present invention includes the steps of an advertiser subscribing to an advertising messaging service and receiving a specific area from a mobile communication service provider; An advertiser prepares an advertisement message and transmits the advertisement message to the service server 100 of the mobile communication service provider; Authenticating at the service server whether the subscriber is a subscriber; Requesting and confirming a location of a transmitting advertiser from a service server to a location based service platform (LBSP) of a mobile service provider; Determining whether the location of the advertiser matches the service allocation area by the service server; And transmitting the advertisement message registered in the service server to the free messaging service user of the assigned area.

Mobile Communications, Messages, Messaging, SMS, MMS, Locations, Free, Advertising

Description

METHOD AND SYSTEM FOR GRATUITOUS MESSAGING SERVICE THROUGH MOBILE TELECOMMUNICATION NETWORK}

1 is a system configuration diagram for performing a free messaging service method through a mobile communication network according to the present invention.

2 is a block diagram of a service server for performing a free messaging service method through a mobile communication network according to the present invention.

3 is a flowchart illustrating a free messaging service method through a mobile communication network according to the present invention.

<Explanation of symbols for the main parts of the drawings>

100: service server,

LBSP: Location Based Service Platform.

The present invention relates to a method and system for a free messaging service through a mobile communication network, wherein a specific area covered by a mobile communication network is allocated to an advertiser, and a mobile communication user in the area is a short messaging service (SMS) or a multimedia messaging. Free messaging service such as Multimedia Messaging Service (MMS) at no cost to advertisers, and advertisers can use free messaging service through mobile network to send commercial messages such as advertisements and coupons to users of free messaging service in the area. It is about.

The service of sending a commercial advertisement message using location information to a mobile subscriber is a one-way push service that sends information to an unspecified number of specific mobile communication service areas. The advertisement service is unilaterally performed even if the mobile communication user does not want it, so that the mobile communication user has a great inconvenience. In addition, due to the antipathy to the spam advertisement message of the mobile communication user, the mobile communication user does not check the advertisement message at all, thereby significantly reducing the advertising effect.

In order to alleviate the inconvenience of the mobile communication user, an advertisement blocking system is introduced between the mobile communication user and the communication company, and there are penalties, but there are problems that the mobile communication user cannot cope with. In addition, the desire of the advertiser is always present, but there is a problem that it is difficult to satisfy the desire and increase the advertising effect.

SUMMARY OF THE INVENTION The present invention has been made in view of the above-mentioned conventional problems, and assigns a specific area covered by a mobile communication network to an advertiser, and a mobile communication user within the area frees a messaging service such as a short messaging service or a multimedia messaging service at the expense of the advertiser. In addition to the use, the advertiser is intended to be able to send commercial advertising messages such as advertisements, coupons to users of the free messaging service in the area.

In order to achieve the above object, a free messaging service method through a mobile communication network according to the present invention comprises the steps of an advertiser subscribing to an advertising messaging service and being assigned a specific area from a mobile communication provider; An advertiser prepares an advertisement message and transmits the advertisement message to a service server of a mobile communication service provider; Authenticating at the service server whether the subscriber is a subscriber; Requesting and confirming a location of a transmitting advertiser from a service server to a location-based service platform of a mobile communication service provider; Determining whether the location of the advertiser matches the service allocation area by the service server; And transmitting the advertisement message registered in the service server to the free messaging service user of the assigned area.

According to the present invention, the advertiser may further include registering an advertisement message with the service server after the specific area is allocated.

In addition, the mobile service provider may further include charging the advertiser for the outgoing advertising messaging service fee and the outgoing messaging service fee of the called party.

In addition, the free messaging service system through a mobile communication network according to the present invention, registers and manages the allocation zone of the advertiser, manages the announcement message produced and registered by the advertiser, authenticates the advertiser's subscription, and controls the messaging service A service server of a mobile communication service provider; A short messaging service center for processing a short messaging service; A multimedia messaging service center for processing a multimedia messaging service; An intelligent network for processing signals between the messaging service centers and a service server; A location-based service platform for requesting and confirming a location of an advertiser from the service server; And a relay means and a mobile switching center of the mobile communication network for transmitting the advertisement of the advertiser to the free messaging service user.

The service server may include a zone registration manager for registering and managing an advertiser's assigned zone, a message manager for managing an advertisement message generated and registered by an advertiser, a subscriber authentication unit for authenticating an advertiser's subscription, and a messaging service. And a service controller for controlling and an interface for processing an input / output signal.

The features and advantages of the present invention will become more apparent from the following detailed description based on the accompanying drawings. Prior to this, the terms or words used in the present specification and claims are based on the principle that the inventor can appropriately define the concept of terms in order to explain the invention in the best way. It should be interpreted as meanings and concepts corresponding to

1 is a system configuration diagram for performing a free messaging service method through a mobile communication network according to the present invention.

1 and 2, reference numeral 100 denotes a service server of a mobile communication service provider, a zone registration management unit 110 for registering and managing an advertiser's assigned zone, and a short message produced and registered by an advertiser. A message management unit 120 for managing an advertisement message such as a message or a multimedia message, a subscriber authentication unit 130 for authenticating the subscription of an advertiser, a service control unit 140 for controlling a messaging service, and an input / output signal It consists of an interface 150 for processing.

As shown in FIG. 1, reference SMSC denotes a Short Messaging Service Center for processing a short messaging service by the service server 100, and reference MMSC denotes a short messaging service center by the service server 100. As shown in FIG. Represents a Multimedia Messaging Service Center for processing a multimedia messaging service. In addition, reference numeral 220 is an intelligent network, and processes a signal between the messaging service centers SMSC and MMSC and the service server 100. In addition, reference numeral LBSP represents a location based service platform (Location Based Service Platform) for requesting and confirming the location of the advertiser from the service server.

Reference numeral 210 denotes a relay means of a mobile communication network, and MSC denotes a mobile switching center, which is provided to transmit an advertisement of an advertiser to a free messaging service user.

Next, a free messaging service method through a mobile communication network according to the present invention will be described.

As shown in FIG. 3, an advertiser who wants to send an advertising message in the form of a short messaging service or a multimedia messaging service to a user of a free messaging service through a mobile communication network first subscribes to an advertising messaging service operated by a mobile communication service provider (S100). ).

In addition, although not shown here, a mobile communication user who wants to use a messaging service in the form of a short messaging service or a multimedia messaging service for free may register with a mobile communication service provider as a free messaging service user.

The advertiser subscribed to the advertising messaging service is assigned a specific zone from the mobile communication provider (S110). The advertiser assigned a specific zone is managed through the zone registration manager 110 of the service server 100.

Advertisers who have been assigned a particular area create an advertising message in a short or multimedia form and register it in the service server 100 operated by the mobile communication operator. The advertisement message is managed through the message management unit 120 for transmission of the service server 100.

When it is necessary to send an advertisement message, the advertiser creates an advertisement message (S130), and transmits the created advertisement message to the service server 100 (S140).

Next, the subscriber authentication unit 130 of the service server authenticates the subscriber to the advertiser that sent the advertisement message (S150).

Next, if it is verified that the advertiser is a subscriber, the service server 100 confirms by requesting the location of the transmitting advertiser from the mobile communication provider's location-based service platform (LBSP) (S160).

Next, it is determined whether or not the location of the advertiser input to the service server 100 from the location-based service platform (LBSP) matching the service allocation area for the advertiser (S170).

Next, if the advertiser and the allocation zone match, the transmission advertisement message registered in the service server 100 is transmitted to the mobile communication user of the allocation zone of the transmission advertiser (S180). A mobile communication user who receives such an advertising message can use a messaging service such as a short messaging service or a multimedia messaging service free of charge. For a mobile communication user registered as a free messaging service user, an advertising message is sent only to the registered user. It is desirable to be transmitted.

In addition, the mobile carrier bills the advertiser for the outgoing advertising messaging service fee and the free messaging service user's messaging service fee (S190), and the advertiser pays the billed fee to the mobile communication provider.

According to the free messaging service method through the mobile communication network according to the present invention configured as described above, by assigning a specific zone to the advertiser, the mobile communication users within the assigned zone freely use the messaging service at the expense of the advertiser, the advertiser By sending a commercial message, such as advertisements, coupons to the users of the free messaging service in the area, both mobile users and advertisers can be satisfied with each other.

In addition, the increase of the usage of the messaging service can increase the revenue of the mobile carriers, advertisers can increase the advertising effect, the mobile users by using the free messaging service and coupons through the received advertising messages Economic advantages are achieved.

In addition, since the messaging services can be combined to meet the needs of various models such as B2B and B2C, the advertisement messaging service can be activated.

Claims (5)

An advertiser subscribing to an advertising messaging service and receiving a specific zone from a mobile service provider; An advertiser prepares an advertisement message and transmits the advertisement message to a service server of a mobile communication service provider; Authenticating at the service server whether the subscriber is a subscriber; Requesting and confirming a location of a transmitting advertiser from a service server to a location-based service platform of a mobile communication service provider; Determining whether the location of the advertiser matches the service allocation area by the service server; And, And transmitting the advertisement message registered in the service server to a free messaging service user of the assigned area. The method of claim 1, After the advertiser is assigned a specific zone, the method further comprises the step of registering the advertising message to the service server. The method according to claim 1 or 2, The mobile service provider further comprises the step of charging to the advertiser outgoing advertising messaging service costs and outgoing messaging service costs of the user of the free messaging service users. A service server of a mobile communication service provider that registers and manages an allocation area of an advertiser, manages an announcement message produced and registered by an advertiser, authenticates an advertiser's subscription, and controls a messaging service; A short messaging service center for processing a short messaging service; A multimedia messaging service center for processing a multimedia messaging service; An intelligent network for processing signals between the messaging service centers and a service server; A location-based service platform for requesting and confirming a location of an advertiser from the service server; And, Free messaging service system via a mobile communication network comprising a; relay means and mobile switching center of the mobile communication network for transmitting the advertisement of the advertiser to the free messaging service user. The method of claim 4, wherein The service server may include a zone registration manager for registering and managing an advertiser's assigned zone, a message manager for managing an advertisement message generated and registered by an advertiser, a subscriber authentication unit for authenticating an advertiser's subscription, and a messaging service. And a service controller for controlling and an interface for processing input / output signals.

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