KR20060001634A - Marketing system and method by sponsoring event of sponsorship fund allocation method - Google Patents

Abstract

The present invention relates to a marketing system and method by sponsoring an event sponsored fund allocation method, the role of the event planner (event planning member) requesting sponsorship for the sponsored fund created by the shopping mall, received the selected target event By allowing the members of the shopping mall to freely participate in the role of funding fund (fund management member), the fund management member is selected by the degree of product criticism and the contribution of community activation, and the fund is allocated. The present invention provides a marketing system and method by sponsoring an event sponsored by the fund-sponsored allocation method that can support various event planning plans and at the same time induce the increase of sales of shopping malls by activating the event planning community.

Shopping Malls, Events, Earn Points, Sponsored Funds, Marketing Systems

Description

Marketing system and its method by sponsoring event of sponsorship fund allocation method {EVENT SUPPORT MARKETING SYSTEM AND EMBODIMENT METHOD THEREOF}

1 is a configuration diagram of a marketing system by sponsoring an event of a sponsored fund allocation method according to an embodiment of the present invention.

Figure 2 is an overall flowchart showing a marketing method by sponsoring the event of the sponsored fund allocation method as an embodiment of the present invention.

Figure 3 is a detailed flowchart of the donation fund donation step in one embodiment of the present invention.

4 is a detailed flowchart of an event sponsoring step according to one embodiment of the present invention.

Figure 5 is a detailed flowchart of the event sponsorship fund allocation step in one embodiment of the present invention.

Figure 6 is a detailed flowchart of the event support fund support step in one embodiment of the present invention.

Explanation of symbols on the main parts of the drawings

11; Shopping mall DB 12; Event Planning DB

13; Donation fund DB 14; Fund Management Member DB

15; Means for selecting fund management members; Fund Allocation Method

100; Computer 200; Internet network

300; shopping mall

The present invention relates to a marketing system and method by sponsoring an event sponsored fund allocation method, and more specifically, the role of the event planner (hereinafter, event planning member), requesting sponsorship for the sponsorship fund created by the shopping mall, the event to be sponsored The members of the shopping mall shall be free to actively participate in the role of supporting the funds of the sponsored funds (hereinafter referred to as fund management members), but the fund management members shall be selected and sponsored by the degree of product criticism and the contribution of the community. The present invention relates to a marketing system and a method of sponsoring an event sponsored by a fund-sponsored event that can support a variety of event planning plans by allocating funds, and at the same time, induce increased sales of shopping malls by activating an event planning community.

The conventional concept of event marketing is to give prizes such as prizes to members who participated in the event through a certain goal or by drawing a lottery, or by setting a certain period of time to additionally earn a certain point depending on the degree of purchase in the shopping mall, It is used as part of marketing to improve sales by discounting the way.

However, marketing using this type of event had the following problems.

First, in the event of a conventional prize payment method, most of the events do not induce a continuous purchase in the shopping mall to the participating members, but is mostly a one-time event.

In other words, after the prize is paid for the completion of the event, the incentives for purchase are eliminated and it is easy to get out of the member's interests, and the accumulation of certain points is already widely spread. The points did not serve as an incentive for additional purchases.

Second, the event, such as the payment of the prize is aimed at the sale of goods or service promotion in the process of participating in the event by the planned intention of the shopping mall operator.

However, the above method is a passive form in which a member temporarily responds to purchases of goods or uses a service by incentives such as giveaways, and induces active participation of members to increase sales by increasing loyalty to shopping malls. It did not provide.

Accordingly, the present invention has been made to solve the above-mentioned conventional problems, the object of the present invention, when the event planning member requests a sponsor for the sponsorship fund created by the shopping mall fund management member of the provision of product criticism and community A marketing system and method by sponsoring an event sponsored by an allotment fund-sponsored system that allows all members of the shopping mall to actively participate by selecting a sponsored event with reference to the activation contribution and then supporting a selected event sponsor. The purpose is to provide.

That is, the present invention allows the event planning member to receive funding when the event planning member is selected as the sponsoring target through the reception of the event planning proposal requesting sponsorship, so that the members can freely view the event planning proposals received in various kinds for the evaluation of the planned event. Not only to promote communication, but also to provide opportunities for member acquisition and active participation in the shopping mall.

In addition, the present invention improves the image of the shopping mall by sponsoring a variety of event planning, and secures the credibility of the sponsoring through the operation of the support fund created by the third party, the event planning of interesting material or public interest It is intended to induce members 'purchasing power in the shopping mall while inducing members' participation.

In addition, the present invention by selecting the sponsored event planning proposal to grant funds to the fund management member selected by the schedule evaluation criteria to support the funds of the sponsored funds held by the shopping mall, fund management with the authority to operate the sponsored fund In selecting members through the degree of offering product criticism information and recommendation of members, it aims to improve the quality of shopping malls by providing high quality product criticism information and induce sales increase due to competitiveness improvement. .

In addition, the present invention is to create a promotional effect for the online shopping mall offline by indicating that the event planning member received funding from the fund management member is sponsored by the shopping mall as proceeding with the support of the shopping mall offline.

Hereinafter, preferred embodiments of the present invention will be described with reference to the accompanying drawings.

1 is a block diagram showing a marketing system by sponsoring an event of the sponsor fund allocation method as an embodiment of the present invention as follows.

As shown in FIG. 1, in the online shopping mall 300 where a user's membership is made through the computer 100 and the Internet network 200,

In the shopping mall 300, a shopping mall DB 11 for storing and managing information of a product and a product partner company necessary for shopping and information of a user who has registered as a member, and an event planning plan of users (event planning members) registered to the shopping mall 300 Event plan DB (12) for receiving and storing the received and managed through the Internet network 200, the support fund DB (13) for storing and managing the information of the sponsor fund created by product sales and donations, the event plan and the event Fund management member DB (14), which stores and manages the information of the selected fund management members to determine the fund allocation of the sponsor fund according to the plan, and fund management member who selects the fund management member stored in the fund management member DB (14). Selection means 15 and the fund management member selection means 15, characterized in that it consists of a support fund allocation means 16 for allocating the scope of the support fund for each fund management member selected.

On the other hand, Figures 2 to 6 illustrate an implementation method of the marketing system by sponsoring the event of the sponsored fund allocation method as an embodiment of the present invention described above.

According to the implementation method of the marketing system by sponsoring such an event, first, the proceeding step is a step in which a user registered in the shopping mall 300 earns points through purchasing a product and then creates a support fund through donation of the points. ; Requesting sponsorship after the member receives the event plan by accessing the shopping mall 300 through the computer 100 and the internet network 200; Selecting a fund management member from among the users subscribed to the fund from the sponsoring request and then assigning an operational support fund to the selected fund management member; And selecting a sponsored event plan received by the fund management member and supporting a sponsored fund allocated to a user in the selected sponsored event, that is, an event plan member. Characterized in proceeding to.

According to another aspect, the support request step, the event planning member accessing the shopping mall 300 through the computer 100 and the Internet network 200, inputting the support fund target and financial account information from the access Step, the step of inputting the detailed information of the event planned from the connection, and the shopping mall 300 characterized in that proceeds to the step of posting the received event on the event planning bulletin board.

According to another aspect, the step of allocating the support fund, the member accessing the shopping mall 300 through the computer 100 and the Internet network 200, the member to support the fund management member to allocate the support fund Receiving step, Examining whether the received member is suitable as a fund management member, Selecting a fund management member by grade from the screening and storing the selected fund management member separately in the fund management member DB 14 and After calculating the score for each grade of the selected fund management member, it is characterized in that it proceeds to the step of assigning by applying the operational support fund differentially according to the calculated grade score.

According to yet another aspect, the fund management member is selected in consideration of the degree of provision of the product criticism information to the shopping mall 300, the recommendation of the member, and the like.

According to another aspect, the support fund support step, the fund management member accesses the shopping mall 300 through the computer 100 and the Internet network 200, the fund management member of the event planning plan of the shopping mall 300 Reading the event plan received in the above, selecting an event plan from the above reading, inputting an amount of support for the selected event plan by the fund management member, and providing the input amount to the fund management member. Deducting from the allocated support fund, and depositing the support amount input by the fund management member to the financial account of the event planning member who planned the event.

In the support fund support step, a user who is registered as a member accesses a shopping mall through a computer and an internet network, a user connected to the shopping mall views an event planning bulletin board, and searches an event planning plan to be sponsored by the user from the reading. After the step of inputting a sponsored point for the event plan to be sponsored, the step of subtracting the inputted support point from the points earned by the marketing system member, and the sponsored fund deducted from the accumulated points of the registered user The method may further include depositing the event planning member into a financial account.

Referring to Figures 1 to 6 attached to the operation of an embodiment of the present invention configured as described above are as follows.

First, when users access the shopping mall 300 through the computer 100 and the Internet network 200 to register and purchase a product, the shopping mall 300 performs a member authentication procedure through the shopping mall DB 11. When the registered user purchases the product after the rough, the user is provided with points according to the product purchase amount.

In this case, the shopping mall 300 has an event plan bulletin board, so that users can donate the points earned from product purchases through the event plan plan posted on the event plan bulletin board, the donated Sponsorship fund corresponding to the points earned was to be selectively provided to the event planning member who planned the event in the state stored in the sponsoring fund DB (13).

That is, as shown in FIG. 3, when a user connected to the shopping mall 300 reads an event planning bulletin board of the shopping mall 300 and inputs a sponsoring point for an event planning plan to be sponsored, the inputted sponsoring point is registered as a member. It is deducted from the user's earning points.

The deduction point is deducted as described above is to be made to the fund management member by the sponsor fund allocation means 16 configured in the shopping mall (300).

More specifically, as shown in FIG. 4, in the shopping mall 300, when a member is connected through the computer 100 and the internet network 200, the scale of the support fund according to the event plan and the plan from the members is determined. After receiving it, it is managed by storing it in the event plan DB 12.

Then, the shopping mall 300 is connected to the shopping mall 300 through the computer 100 and the Internet network 200, the event planning member who planned the event, the detailed information of the event plan and the support fund target and finance for the event If you enter your account information, the event will be posted on the event plan board.

In this case, the shopping mall 300 selects a fund management member to operate the support fund from among the users subscribed from the support request, and allocates a support fund that can be operated to the selected fund management member.

That is, the shopping mall 300, when the member accesses the shopping mall 300 through the computer 100 and the Internet network 200, as shown in Figure 5, the support from the member to the fund management member to allocate a support fund I receive it.

In this case, the shopping mall 300 examines whether the received member is suitable as a fund management member in consideration of the degree of provision of product criticism information on the shopping mall 300 and recommendation of a member, and then selects the fund management member from the above-mentioned examination. While selecting by class, the selected fund management member is stored separately in the fund management member DB (14).

In addition, the shopping mall 300 calculates the score for each grade of the fund management member selected through the sponsor fund allocation means 16, and then allocates the operationally supported sponsor fund to the calculated grade fund management member. .

Then, the fund management member searches for the event plan of the member posted on the event plan bulletin board of the shopping mall 300, selects the sponsored event plan, and then selects the sponsored fund assigned to the user of the selected sponsored event plan, that is, the event plan member. In addition, the users who purchased the product will support the donation points of the donation points.

That is, as shown in FIG. 6, the fund management member accesses the shopping mall 300 through the computer 100 and the internet network 200, and then views the event planning proposal received in the event planning bulletin board of the shopping mall 300.

Thereafter, after selecting an event plan from the above reading and inputting a support amount for the selected event plan, the shopping mall 300 subtracts the support amount input by the fund management member from the support fund allocated to the fund management member. On the other hand, the deducted support amount is deposited into the financial account of the event planning member who planned the event.

Then, communication is formed between the member who planned the event, as well as the general member who donated the points for the event plan, and the fund management member who selects the event plan and allocates the support fund. It is possible to induce active participation in the (300), and the product purchasing power in the shopping mall 300 can be further improved from the active participation induction.

As described above, the present invention allows an event plan member to receive funding when the event plan member is selected as a sponsoring target through reception of an event plan proposal requesting sponsorship, so that members can freely view the event plan proposals received in various kinds and plan the event. In addition to facilitating communication for evaluation, it also provides opportunities for member acquisition and active participation in the shopping mall.

The present invention can not only enhance the image of the shopping mall through sponsorship for various event plans, but also secure the reliability of the sponsorship through the operation of the support fund created by the third party, and the interesting material and public interest characteristics. It has the characteristics that can induce the purchasing power of products in the shopping mall while inducing members' participation in the event plan of the event.

The present invention provides a fund management member with the authority to operate the sponsored fund by selecting the event plan to be sponsored and granting the fund management member the fund funded by the shopping mall held by the evaluation criteria. In the selection, the quality of the shopping mall will be improved through the provision of high quality product criticism information through the degree of offering of product criticism information and recommendation of members, and the sales increase will be induced by the competitiveness improvement.

The present invention is to display the sponsorship of the shopping mall as the event planning member received fund support from the fund management member from offline to create a promotional effect for the online shopping mall offline.

Claims (7)

In an online shopping mall that allows users to sign up through a computer and the Internet, The shopping mall DB for storing and managing the information necessary for shopping and information of the product partners and the user information of the registered user, Event plan DB for receiving and managing the event plan of users (event plan members) registered in the shopping mall through the Internet network, Sponsor Fund DB, which stores and manages the information of the Sponsor Fund created by product sales and donations, Fund management member DB that stores and manages information of selected fund management members to determine the fund allocation of the sponsored fund according to the event plan and the event plan. Fund management member selection means for selecting a fund management member stored in the fund management member DB; The marketing system by sponsoring the event of sponsored fund allocation method, characterized in that it consists of a sponsor fund allocation means for allocating the scope of the sponsor fund for each fund management member selected from the fund management member selection means. After the user registered in the shopping mall to earn points through the purchase of goods to create a support fund through the donation of the points; Requesting sponsorship after a member receives an event plan by accessing a shopping mall through a computer and an internet network; Selecting a fund management member to manage the support fund from among the users subscribed from the sponsoring request and assigning a support fund to the selected fund management member; And, Selecting a sponsored event plan received by the fund management member and supporting a sponsored fund allocated to a user of the selected sponsored event, that is, an event plan member; Marketing method by sponsoring the event of sponsored fund allocation method, characterized in that proceeding to. The method of claim 2, wherein the sponsoring request step, The event planning member accessing the shopping mall through a computer and an internet network, Inputting support fund targets and financial account information from the access; Inputting detailed information of the event planned from the above connection, A marketing method by sponsoring an event in a sponsored fund allocation method, wherein the shopping mall proceeds to post the received event on an event plan bulletin board. The method of claim 2, wherein the sponsoring fund allocation step, A member accessing a shopping mall through a computer and an internet network, The member receives support from the fund management member who will allocate the support fund, Determining whether the received member is a suitable fund management member; Selecting a fund management member by class from the screening and storing the selected fund management member in a fund management member DB separately; After calculating the score for each grade of the selected fund management member, the step of assigning by applying the operational support fund according to the grade for each grade calculated by the step of assigning the sponsored fund allocation method event marketing method. The method of claim 4, wherein the fund management member, A marketing method by sponsoring an event in the form of a sponsorship fund allocation method, which is selected in consideration of the degree of provision of product criticism information to a shopping mall and recommendation of a member. The method of claim 2, wherein the support fund support step, Fund management member accessing shopping mall through computer and Internet network, The fund management member views the event plan received in the event plan bulletin board of the shopping mall, Selecting an event plan from the above reading; Entering a fund management member the amount of support for the selected event plan, Subtracting the inputted support amount from the support fund allocated to the fund management member; The method of marketing by sponsoring an event sponsored fund allocation method, characterized in that the step of depositing the support amount input by the fund management member to the financial account of the event planning member who planned the event. The method of claim 2, wherein the support fund support step, Registered user accessing the shopping mall through a computer and the Internet, Viewing the event planning bulletin board by a user connected to the shopping mall; Searching for an event plan to be sponsored by the user from the reading and inputting a sponsoring point for the event plan to be sponsored, Subtracting the input sponsored points from the points earned by the user of which the marketing system is registered; A method of marketing by sponsoring an event of a sponsored fund allocation method, further comprising the step of depositing a support fund deducted from the points of membership of the registered user into the financial account of the event planning member.

Images