KR20040081890A - An Apparatus For Providing Web Shopping Using Code Pattern And Method Thereof - Google Patents

Abstract

The present invention provides a method for receiving a product information request message including web page address information from a user terminal, wherein the user terminal includes a decoder capable of decoding a code pattern image and is attached to a product displayed on a printed matter. The code pattern image is taken and then decoded to extract the web page address information to access the operator's server. The information matching the determined web page address information is stored in the product information database. Extracting web page content corresponding to the web page address information, transmitting the extracted web page content to the user terminal, and purchasing a product including purchase product information and payment means information from the user terminal. Receiving a request message and the purchase And transmitting a purchase completion message to the user terminal after performing a purchase process of a product.

Description

An Apparatus For Providing Web Shopping Using Code Pattern And Method Thereof}

The present invention relates to an electronic commerce providing apparatus and a method using a code pattern, and more particularly, a mobile terminal photographs and decodes a code pattern that records website information related to a product and accesses the website to purchase a product. The present invention relates to an electronic commerce providing apparatus using a code pattern and a method thereof.

At present, with the development of Internet technology and the spread of the Internet, electronic commerce, in which various products are purchased online, such as an Internet shopping mall, is gradually activated.

In addition, with the development of mobile communication technology, it is also possible for a terminal subscriber to enjoy web shopping by accessing the wireless Internet using a portable terminal.

Therefore, there is a growing tendency to display the address of the Internet site where information about the product and purchase information can be displayed together in a product advertisement such as a magazine or a newspaper.

However, in the conventional case, there is a problem that the reader rarely makes a purchase by memorizing or making a note on the Internet address displayed in the product advertisement and later accessing the Internet address.

Accordingly, there is an increasing demand for an electronic commerce method that can overcome the absurdity of the conventional product advertising method and make it easier to purchase a product on the Internet using a code pattern.

Accordingly, the present invention has been made to solve the above problems, the first object of the present invention is to provide information about the corresponding product by decoding the code pattern attached to one side of the product advertising the mobile terminal; To provide an electronic commerce providing apparatus and method using a code pattern that can be connected to a website to purchase a product.

The second object of the present invention is to make a product shopping by using a code pattern, there is no need to enter a website address for the product purchase by one by one, without having to remember the website address code for easy web shopping An electronic commerce providing apparatus using a pattern and a method thereof are provided.

A third object of the present invention is to transmit image data photographing a code pattern to a service provider server and to receive corresponding product information from the service provider server, thereby contacting the mobile device without configuration for code pattern reading. An apparatus for providing an electronic commerce using a code pattern capable of receiving an information service and a method thereof are provided.

1 is a block diagram of an electronic commerce system using a code pattern according to the present invention,

2 is a block diagram showing an internal configuration of a service provider server of FIG. 1;

3 is a block diagram showing an internal configuration of a user terminal used in the present invention;

4 conceptually illustrates a data structure of a product information request message;

5 is a flowchart illustrating a process of performing an electronic commerce method using a code pattern according to a first embodiment of the present invention;

6 is a flowchart illustrating a process of performing an electronic commerce method using a code pattern according to a second embodiment of the present invention.

<Brief description of the major reference numerals>

10: user terminal, 11: imaging unit,

13: decoder, 15: control unit,

17: user interface unit, 19: transceiver unit,

20: communication network 30: operator server,

31: barcode generation unit, 32: code distribution unit,

33: barcode image analysis unit, 34: control unit,

36: transceiver;

40: product information database, 60: barcode.

According to a first aspect of the present invention for achieving the above object, in an electronic commerce method using a code pattern in the operator server, receiving a product information request message including web page address information from the user terminal-the The user terminal includes a decoder capable of decoding the code pattern image, and accesses to the operator server by capturing the code pattern image attached to the product on the printed matter, decoding the extracted code pattern image, and extracting the web page address information. Determining whether information corresponding to the transmitted webpage address information is stored in a product information database, and extracting webpage content corresponding to the webpage address information if there is matching information; Transmitting page contents to the user terminal; Receiving a product purchase request message including purchase product information and payment means information from a user terminal, and transmitting a purchase completion message to the user terminal after performing a purchase process of the purchased product. An electronic commerce method using a code pattern may be provided.

According to a second aspect of the present invention for achieving the above object, in the e-commerce method using a code pattern in the operator server, generating code information corresponding to the web page address information associated with the product information, the code Generating a code pattern image corresponding to the information, receiving a product information request message including the code pattern image from a user terminal, wherein the code pattern image is generated by photographing the code pattern by a user terminal; Analyzing the code pattern image to extract corresponding code information, extracting web page content corresponding to the code information, transmitting the extracted web page content to the user terminal, from the user terminal Purchase a product, including purchase product information and payment method information And a method for receiving an e-commerce message, and transmitting a purchase completion message to the user terminal after performing a purchase process of the purchased product. An electronic commerce method using a pattern may be provided.

According to a third aspect of the present invention for achieving the above object, in the method for performing an electronic commerce using a code pattern in the user terminal, the step of photographing the code pattern attached in relation to the product posted on the printed matter, the imaging Extracting code information including web page address information for providing the product information by decoding the code pattern, extracting web page address information from the code information, and product information to a service provider server providing the web page. Transmitting a request message, receiving web page contents including the product information from the operator server, transmitting a product purchase request message including purchase product information and payment means information to the operator server, and the operator Receiving a purchase completion message from the server There are e-commerce carried out method using the code pattern on the user terminal by ranging can be provided.

According to a fourth aspect of the present invention for achieving the above object, in the method for performing an electronic commerce using a code pattern in the user terminal, the step of imaging the code pattern attached to the product posted on the printed matter, the imaging Transmitting a product information request message including a code pattern image to a service provider server, and receiving webpage address information related to the product from the service provider server, wherein the service provider server generates a code corresponding to the received code pattern image. Extracting the information of the web page corresponding to the code information after the information is extracted; transmitting a product purchase request message including purchase product information and payment means information to the operator server; and receiving a purchase completion message from the operator server. A user terminal comprising the step of receiving Using the document code pattern may be provided to perform e-commerce methods.

According to a fifth aspect of the present invention for achieving the above object, in the electronic commerce providing apparatus using a code pattern, a code pattern generation unit for generating a code pattern corresponding to the web page address information associated with the product information, the user A code distribution unit for analyzing a service identifier included in a product information request message received from a terminal and classifying it into a service type corresponding to the service identifier; and when receiving a code pattern image from the user terminal, analyzes the code pattern image A code pattern image analysis unit for extracting information, a code information analysis unit for extracting web page address information corresponding to the code information, and then extracting web page content corresponding to the code information, and data related to user terminal and product information and purchase processing. Transmitting and receiving unit for transmitting and receiving and the code information and the corresponding There are product information, e-commerce using the code pattern comprises a product information database manager to manage database providing device for storing web page content can be provided.

According to a sixth aspect of the present invention for achieving the above object, in the method for performing an electronic commerce using a code pattern in the user terminal, the step of imaging the code pattern attached to one side of the product, the coded code pattern Extracting code information by decoding, extracting web page address information related to the product corresponding to the code information, transmitting a product information request message to a service provider server providing the webpage, from the service provider server Receiving the web page contents, transmitting a product purchase request message including purchase product information and payment means information to the operator server, and receiving a purchase completion message from the operator server. The method of performing e-commerce using code patterns in the terminal It can gongdoel.

Other objects, specific advantages and novel features of the present invention will become more apparent from the following detailed description and the preferred embodiments associated with the accompanying drawings.

Hereinafter, embodiments of the present invention will be described in detail with reference to the accompanying drawings.

1 is a block diagram of an electronic commerce providing system using a code pattern according to the present invention.

As shown in FIG. 1, an electronic commerce system using a code pattern according to the present invention includes a user terminal 10 and an operator server 30.

The user terminal 10 is a portable mobile communication terminal coupled with the operator server 30 through a communication network 20 including a wireless communication network and a wired communication network, and transmits and receives information with the operator server 30 through the communication network 20. do. As the user terminal 10, a wireless communication terminal such as a mobile phone, a PCS, or a PDA may be used. The user terminal 10 used in the present invention is provided with a function for reading and decoding the barcode 60. The user terminal 10 reads a bar code 60 attached to a product advertisement such as a magazine or a newspaper, extracts detailed URL information of a web page, which is web page address information recorded on the bar code 60, and then corresponds to a service provider server. Connect to 30 and request product information. The detailed configuration of the user terminal 10 will be described with reference to FIG. 3 below. In addition, as the user terminal 10, a computer, a laptop, or the like may be used in addition to the portable terminal.

The operator server 30 is a computer provided to a company that provides an electronic commerce providing service using a code pattern according to the present invention, and receives the product information request message 90 from the user terminal 10 through the communication network 20. Thereafter, the web page content including the product information is extracted and transmitted to the user terminal 10. Here, the service providing server may be a computer of a separate operator and a communication provider (not shown) that provides the communication network 20, or when the communication provider directly provides the service using its communication network 20 and computer May be a carrier's computer.

2 is a block diagram showing the internal configuration of the operator server 30 of FIG. As shown in FIG. 2, the operator server 30 includes a barcode generator 31, a code distributor 32, a barcode image analyzer 33, a code information analyzer 35, a transceiver 36, And a product information database manager 37 and a controller 34.

The barcode generation unit 31 is for generating a barcode 60 corresponding to web page address information that provides specific product information. The barcode generator 31 first codes the web page address information to generate the code information 95, and then generates a barcode image corresponding to the code information 95. Here, the web page address information is detailed URL information of a web site, that is, detailed URL information of a web page providing corresponding product information of a web site, and the URL may be a numeric URL. That is, the barcode generation unit 31 converts the detailed URL information of the web page into a two-dimensional barcode image.

The code distribution unit 32 analyzes the service identifier 91 included in the product information request message 90 received from the user terminal 10 and classifies the types of services. Recognizing that the type of service is a product information providing service, if the bar code image 95 is included in the product information received from the user terminal 10 and transmits it to the bar code image analysis unit 33.

The barcode image analyzing unit 33 receives a barcode image 95 captured by the imaging unit 11 when the decoder 13 for decoding the barcode 60 is not provided in the user terminal 10. After the code information is extracted, the extracted code information is transmitted to the code information analyzer 65.

The code information analyzer 35 analyzes the code information received from the barcode image analyzer 33 and extracts the detailed URL which is the web page address information therefrom. The code information analysis unit 35 refers to the product information database 70 that stores detailed URL information of the corresponding product corresponding to the code information 95 and receives the code information as the web page address information corresponding to the code information. Extract.

The transmission / reception unit 36 performs a function of transmitting and receiving data related to product information and purchase processing with the user terminal 10. That is, the product information request message is received from the user terminal 10, and the web page content including the extracted product information is transmitted to the user terminal 10.

The product information database manager 37 manages the product information database 40 in which web page address information corresponding to code information is stored.

The control unit 34 is for controlling the respective components, generates a bar code generation control signal for generating a bar code associated with a specific product information and transmits it to the bar code generation unit 31, the received product information request message 90 Extracts the web page content corresponding to the bar code, and generates a bar code image analysis control signal when the bar code image 95 is transmitted from the user terminal 10 and transmits the bar code image analysis control signal to the bar code image analyzer 33.

In this embodiment, the bar code image analyzer 33 and the code information analyzer 35 are configured separately, but the bar code image analyzer 33 has a function of analyzing the code information by integrating these functions. Of course it is possible.

3 is a block diagram showing the internal configuration of the user terminal 10 used in the present invention.

As shown in FIG. 3, the user terminal 10 used in the present invention includes an image capturing unit 11, a decoder 13, a control unit 15, a user interface unit 17, and a transceiver unit 19. . In FIG. 3, only the configuration related to the present invention is shown, and the same configuration as that of the ordinary portable terminal is omitted in order to avoid confusion in the description.

The image pickup unit 11 is an image recognition or image pickup means. In the present invention, the barcode 60 is recognized (or imaged) to convert the recognized analog image data into digital image data to be transmitted to the decoder 13. Perform the function. The imaging unit 11 may be configured as an external or internal type of the user terminal 10. The imaging unit 11 may be a scanner, a PC camera, a digital camera, a web camera, or the like.

The decoder 13 analyzes the barcode image received from the imaging unit 11 and extracts the web page address information. The decoder 13 may be configured with one-dimensional and two-dimensional code recognizers according to the type of the barcode 60. The code information extracted by the decoder 13 may be a preset code value. However, according to the second embodiment of the present invention to be described later, the user terminal 10 may not include a decoder 13. In this way, the electronic commerce service according to the present invention can be provided using the user terminal 10 equipped with the conventional camera. In this case, the operator server 30 should include a configuration for decoding.

The user interface 17 is a part that provides an interface between the user and the user terminal 10. More specifically, the user interface unit 17 transmits a product information request message by accessing the URL of the operator server 30 extracted through the barcode image analysis, or transmits the captured barcode image to the operator server 30. Function to provide a user interface to receive product information. The user interface 17 is generally a web browser. Currently, 3G mobile communication such as 2G mobile communication and IMT-2000 portable terminal has a built-in wireless web browser for supporting download of multimedia data such as video. Such wireless web browsers typically support wireless Internet functionality using the Wireless Aplication Protocol (WAP), which simplifies the amount of processing data to implement the Internet browser functionality in mobile devices with limited display and memory capacities. Protocol.

The transmitter / receiver 19 transmits the product information request message 90 to the operator server 30 and receives a web page content including the product information from the operator server 30.

The control unit 15 is for controlling each of the above-described configurations. When the imaging button is input from the user, the control unit 15 generates an imaging control signal and transmits it to the imaging unit 11, generates a decoding control signal, and sends it to the decoder 13. In addition, the transmission / reception control signal is transmitted to the transmission / reception unit 19 to transmit the product information request message 90 to the operator server 30.

3 also shows an example of a barcode 60. The bar code 60 includes a one-dimensional barcode and a two-dimensional barcode such as a PDF-417 code, a QR code, a data matrix, and the like.

The bar code 60 widely used at present is mainly a one-dimensional bar code, and can express only simple and limited information such as alphabets, letters, and numbers. On the other hand, the two-dimensional bar code is a flattened data arranged on the horizontal axis and the vertical axis, and can be expressed in Korean and pictures. In the present invention, a two-dimensional bar code is used to record a large amount of information.

4 conceptually illustrates the data structure of the product information request message 90.

As shown in FIG. 4, a service identifier 91, terminal information 93, and a barcode image 95 are recorded in the product information request message 90.

The service identifier 91 is a part in which the type of service to be provided by the service provider server 30 is recorded. The operator server 30 may provide various services that can be provided using the barcode 60, for example, user contact information providing service, taxi call service, advertising service, product information providing service, and the like. For example, by assigning four bits to the service identifier 91, 0001 can be used as an identifier indicating a taxi call service, 0010 is an advertisement service, 0011 is a product information providing service, and 0100 is a user contact information providing service. Therefore, in this embodiment, the service identifier 91 will be 0011. Here, it is natural that the number of bits allocated to the service identifier 91 can be changed according to the type of service provided by the service provider server 30 or the need.

The terminal information 93 is a telephone number of the user terminal 10.

The barcode image 95 is a form in which the image pickup unit 11 picks up the barcode 60 and converts the barcode 60 into digital image data. As described above, when the user terminal 10 does not include the decoder 13, If the decoder 13 is provided in the user terminal 10, it is not necessary.

5 is a flowchart illustrating a process of performing an electronic commerce method using a code pattern according to a first embodiment of the present invention. The first embodiment is a case where the decoder 13 is provided in the user terminal 10.

First, the user terminal 10 captures a bar code 60 recorded on one side of a product advertisement of printed matters such as newspapers and magazines (S500). For example, after the user selects the bar code 60 menu of the user terminal 10, the user presses an image capturing button to capture a bar code 60 portion of a product advertisement by an image capturing unit 11 such as a camera provided in the terminal.

The decoder 13 included in the user terminal 10 decodes the captured barcode image and extracts web page address information (S510 and S520).

The user terminal 10 accesses the operator server 30 and transmits a product information request message 90 to the operator server 30 (S530).

The operator server 30 analyzes the service identifier 91 included in the received product information request message to recognize the service type (S540). That is, the code distribution unit 32 in the operator server 30 analyzes the service identifier 91 to recognize that the type of service is a product information providing service, and notifies the control unit 34 that the service type is a product information providing service.

The control unit 34 in the operator server 30 extracts the web page content corresponding to the detailed URL which is the web page address based on the notification signal from the code distribution unit 32 (550).

The operator server 30 transmits the extracted web page contents to the user terminal 10 (S560), and the transmitted web page contents are displayed on the screen of the user terminal 10. The web page contents include product information and purchase information such as product price, product image, and video related to the product.

If a purchase command is input from the user, the user terminal 10 transmits a purchase request message to the operator server 30 (S570). At this time, the purchase request message includes product information and payment means information to purchase. Here, the payment means may be any one of mobile phone payment, credit card payment and bank transfer.

Finally, the operator server 10 performs a purchase process of the corresponding product based on the received purchase request message (S580), and when the purchase process is completed, transmits a purchase completion message to the user terminal 10 (S590).

In this embodiment, the user terminal 10 has described the process of performing the electronic commerce by photographing the barcode 60 provided on one side of the product advertisement, in addition, the user terminal 10 is provided on one side of the physical product It is also possible to perform the electronic commerce as described above by imaging and decoding the bar code 60.

6 is a flowchart illustrating a process of performing an electronic commerce method using a code pattern according to a second embodiment of the present invention. The second embodiment is a case where the decoder 13 is not provided in the user terminal 10.

First, the user terminal 10 captures a bar code 60 recorded on one side of a product advertisement of a printed matter such as a newspaper or a magazine (S600). For example, after the user selects the bar code 60 menu of the user terminal 10, the user presses an image capturing button to capture a bar code 60 portion of a product advertisement by an image capturing unit 11 such as a camera provided in the terminal.

The user terminal 10 transmits the captured barcode image 95 to the operator server (S610).

The operator server 30 analyzes the service identifier 91 included in the received product information request message to recognize the service type (S620). That is, the code distribution unit 32 in the operator server 30 analyzes the service identifier 91 to recognize that the type of service is a product information providing service, and recognizes the barcode image 95 included in the received product information request message. The barcode is transmitted to the image analyzer 33.

The barcode image analyzer 33 analyzes the received barcode image, extracts code information, and then transmits the extracted code information to the code information analyzer 35 (S630).

The code information analysis unit 65 analyzes the received code information and extracts the web page contents (S640). That is, the code information analyzer 65 extracts the web page contents corresponding to the received code information 95 from the product information database 70 by referring to the product information database 40.

The operator server 30 transmits the extracted web page contents to the user terminal 10 (S650), and the transmitted website item is displayed on the screen of the user terminal 10. The website item includes product information and purchase information such as a product price, a product image, a video related to the product, and the like.

If a purchase command is input from the user, the user terminal 10 transmits a purchase request message to the operator server 30 (S660). At this time, the purchase request message includes product information and payment means information to purchase. Here, the payment means may be any one of mobile phone payment, credit card payment and bank transfer.

Finally, the operator server 10 performs a purchase process of the corresponding product based on the received purchase request message (S670), and when the purchase process is completed, transmits a purchase completion message to the user terminal 10 (S680).

In the present embodiment, the mobile terminal using a wireless communication network has been illustrated and described, but it is also possible to receive the above-described product information providing service using a wired or wireless telephone or a public telephone.

In addition, although the present embodiment has been described as being limited to the purchase of online products in electronic commerce, it can be applied to the case of purchasing various paid contents online.

According to the present invention, a mobile terminal photographs a code pattern attached to one side of a product advertisement, decodes the code pattern, and accesses a website that provides information on a corresponding product. An apparatus and a method thereof can be provided.

In addition, by making a product purchase using a code pattern, an e-commerce using a code pattern that does not need to enter a website address for each product purchase and does not have to remember the website address. It is possible to provide a providing apparatus and a method thereof.

In addition, by allowing the mobile terminal to transmit image data photographing the code pattern to the operator server and to receive the corresponding product information from the operator server, the mobile terminal can receive the contact information service without configuring the code pattern reading in the mobile terminal. It is possible to provide an electronic commerce providing apparatus using the code pattern and a method thereof.

Although the present invention has been described in connection with the above-mentioned preferred embodiments, it is possible to make various modifications or variations without departing from the spirit and scope of the invention. Accordingly, the appended claims will cover such modifications and variations as fall within the spirit of the invention.

Claims (15)

In the e-commerce method using the code pattern in the operator server, Receiving a product information request message including web page address information from a user terminal, wherein the user terminal has a decoder capable of decoding a code pattern image, wherein the code pattern image is attached in relation to a product posted on a printed matter Photographing and decoding the web page address information to access the service provider server; Determining whether information corresponding to the transmitted webpage address information is stored in a product information database and extracting webpage content corresponding to the webpage address information when there is matching information; Transmitting the extracted web page contents to the user terminal; Receiving a product purchase request message including purchase product information and payment means information from the user terminal; And Transmitting a purchase completion message to the user terminal after performing a purchase process of the purchased product. In the e-commerce method using the code pattern in the operator server, Generating code information corresponding to web page address information related to the product information; Generating a code pattern image corresponding to the code information; Receiving a product information request message including the code pattern image from a user terminal, wherein the code pattern image is generated by photographing the code pattern by the user terminal; Analyzing the code pattern image and extracting code information corresponding to the code pattern image; Extracting web page content corresponding to the code information; Transmitting the extracted web page contents to the user terminal; Receiving a product purchase request message including purchase product information and payment means information from the user terminal; And Transmitting a purchase completion message to the user terminal after performing a purchase process of the purchased product. The method according to claim 1 or 2, The product information E-commerce method using a code pattern comprising at least one of a product image, a product related video, price information. The method according to claim 1 or 2, The web page address information is E-commerce method using a code pattern, characterized in that the detailed URL address information of the web page providing the product information. The method according to claim 1 or 2, The payment means information E-commerce method using a code pattern, characterized in that any one of a mobile phone, credit card and bank account. The method according to claim 1 or 2, The code pattern is a two-dimensional barcode e-commerce method using a code pattern, characterized in that. The method according to claim 1 or 2, The product information request message E-commerce method using a code pattern, characterized in that it further comprises a service identifier for indicating the type of service. The method of claim 7, wherein Analyzing the service identifier; And And recognizing that the service type is an electronic commerce service. In the method of performing e-commerce using a code pattern in the user terminal, Imaging the code pattern attached in association with the product published in the printed matter; Extracting code information including web page address information providing the product information by decoding the photographed code pattern; Extracting web page address information from the code information; Transmitting a product information request message to a service provider server providing the web page; Receiving web page contents including the product information from the operator server; Transmitting a product purchase request message including purchase product information and payment means information to the operator server; And Receiving a purchase completion message from the service provider server. In the method of performing e-commerce using a code pattern in the user terminal, Imaging the code pattern attached in association with the product published in the printed matter; Transmitting a product information request message including the photographed code pattern image to an operator server; Receiving web page address information related to the product from the operator server, wherein the operator server extracts code information corresponding to the received code pattern image and then extracts web page content corresponding to the code information; Transmitting a product purchase request message including purchase product information and payment means information to the operator server; And Receiving a purchase completion message from the service provider server. The method according to claim 9 or 10, The product information is an e-commerce method using a code pattern, characterized in that it comprises at least one of a product image, a product related video, price information. The method according to claim 9 or 10, The web page address information is E-commerce using a code pattern, characterized in that the detailed URL address information of the web page providing the product information. The method according to claim 9 or 10, The product information request message E-commerce using a code pattern, characterized in that it further comprises a service identifier for indicating the type of service. In the electronic commerce providing apparatus using a code pattern, Code pattern generation unit for generating a code pattern corresponding to the web page address information associated with the product information; A code distribution unit for analyzing a service identifier included in a product information request message received from a user terminal and classifying the service identifier into a service type corresponding to the service identifier; A code pattern image analyzer for analyzing the code pattern image and extracting code information corresponding thereto when the code pattern image is received from the user terminal; A code information analysis unit for extracting web page address information corresponding to the code information and extracting web page content corresponding thereto; Transmitting and receiving unit for transmitting and receiving data associated with the product information and the purchase process with the user terminal; And And a product information database management unit for managing a product information database storing the code information and the corresponding web page contents. In the method of performing e-commerce using a code pattern in the user terminal, Imaging the code pattern attached to one side of the product; Extracting code information by decoding the photographed code pattern; Extracting web page address information associated with the product corresponding to the code information; Transmitting a product information request message to a service provider server providing the web page; Receiving web page contents from the operator server; Transmitting a product purchase request message including purchase product information and payment means information to the operator server; And Receiving a purchase completion message from the service provider server.