KR20030081281A - Method for Internet Advertising and Database Building of good quality customers therefrom with Providing the Lottery LOTTO - Google Patents

Abstract

The present invention relates to an internet advertising method through the provision of a lottery lottery and a method of building a database of excellent customers using the same. The present invention relates to a plurality of groups by purchasing a plurality of lottery lotteries each having a separate number from an internet server. Separately register in the database, register the advertisement data of each advertiser to the plurality of groups in the database, and register the credit card authorization number entered by the customer based on the personal information entered by the customer. The user selects the group selected by the customer and displays the advertisement data registered in the group on the screen of the advertisement data read from the database, and after selecting the group, the total amount of the winnings for each group after the lottery lottery is selected. Divide by number of customers so that the winnings are paid.

Therefore, in the present invention, it is possible to maximize the effect of internet advertising by securing a database of qualified members who have been authenticated by entering a credit card authorization number, inducing customers' attention by providing lottery lotteries, and intensively watching the advertisement screen of advertisers. have.

Description

Method for Internet Advertising and Database Building of good quality customers therefrom with Providing the Lottery LOTTO}

Field of invention

The present invention relates to an internet advertising method through the provision of the lottery lottery and a method of building a database of excellent customers using the same, more specifically, to provide a lottery lottery to the authenticated customers through the input of the credit card authorization number and the advertisement screen The present invention relates to a method of reading an Internet advertisement and a method of constructing a database of excellent customers using the same.

Background of the Invention

The most important factors in the business model through the Internet are how stable financing can be secured and how long it is possible to have good members and secure stable profits.

In the conventional advertising method using the Internet, as shown in FIG. 1, since the Internet operator develops the Internet content and secures the member, the advertisement attracting business should be conducted to the advertisers, and thus the advertiser and the user have no connection with each other. Therefore, most of the member users only use the Internet contents of interest, but have little interest in the banner advertisement displayed on the screen, so the exposure effect of the banner advertisement is insignificant compared to the number of members.

However, the amount of development and operation funds for the Internet content is so large that it is not easy to find and secure investors with such capital. Even advertisers paying attention to the viability of the business simply invest a certain amount of money and wait for profit from the business.

Therefore, Internet service providers have to continuously provide new services in order to secure a lot of members to use the service to generate profits and to keep the members secured, but also requires a lot of funds, so providing such new services is a difficult problem. .

The ultimate goal of the business model is to combine service provision and revenue for profit in profit generation. Since revenue is made at the final stage of business operation, fund expenditures continue until revenue is generated. .

Moreover, secured members also have a large number of simple subscribers, which is not proportional to the number of members and actual revenue generation.

In addition, the problem is that there are a large number of members who enter the member information at the time of membership registration and simply use the contents of the Internet provider and do not want to be a real customer. Since the false information of these customers makes the database constructed by the Internet service provider obsolete, there is a need for the establishment of a justified database.

The annual market size of the domestic credit card market is more than hundreds of trillion won, and the number of annual card issuance exceeds tens of millions, so if you use the card, you can enjoy not only tax deductions but also installment benefits. As a result, modern society has an average of one or two credit cards and department store cards, and the number of card merchants in the country is increasing and encouraging the use of cards.

Credit card transaction approval method according to the prior art is disclosed in Republic of Korea Patent Publication No. 2003-55206. Referring to Figure 2 as follows.

The user 1 has a credit card issued by a credit card company 4 as a credit card holder, and the affiliated store 2 has a normal credit card transaction approval inquiry machine that connects only to a specific bansa 3 to transmit payment information. . The credit card transaction approval inquiry machine 2a (CAT) and the relay system 3a of the bansa 3 are connected to a telephone network which is a predetermined network, and the transaction approval system of the relay system 3a and the credit card company 4 ( 4a) is connected to a dedicated packet network.

The user 1 makes a purchase request while presenting his or her credit card to the affiliated store 2 to pay for goods or services.

Merchant 2 uses credit card transaction approval inquiry 2a to request or request authorization from credit card company 4. At this time, the credit card transaction approval query 2a combines the user information contained in the user's credit card, transaction details generated by the credit card transaction approval query 2a, and merchant information, and corresponds to the corresponding information. After writing the transaction approval request text, it is connected to the relay system 3a of the bansa 3 via a telephone network.

In this case, the transaction authorization request text (combination of user information and transaction details information and merchant information) generated from the credit card transaction authorization inquiry 2a of the merchant 2 is transmitted to the relay system 3a of the bansa 3. .

The relay system 3a of the bansa 3 having received the transaction approval request text reads the credit card company information contained in the user information in the transaction approval request text to apply for approval, and then the transaction approval system 4a of the credit card company 4 is applied. ) Sends a combination of data related to the transaction approval request.

The transaction approval system 4a of the credit card company 4, which receives and stores the data related to the transaction approval request, stores user information, transaction history, and merchant information included in the transaction approval request details with its member data or merchant data, respectively. In comparison, if both the user 1 and the merchant 2 have no reason for disqualification as a transaction member, the transaction generated between the two is verified.

Thereafter, the transaction approval system 4a of the credit card company 4 relays the transaction data 3a of the bansa 3, which relays the transaction approval request through the packet network with the authorization data which is the result value (transaction approval result details) for the transaction approval request. Return to).

The relay system 3a of the bansa 3 stores the approval data and returns it to the corresponding transaction approval inquiry device 2a of the affiliated store 2, and approves the transaction based on the returned approval data (detail of the transaction approval result). The inquiry machine 2a prints the payment result on the credit card receipt and notifies the user.

6 of the recent 45 numbers are selected by the consumer, registered with the server of the financial company that executes the lottery, and issued a purchase receipt for the selected number. Lotto lottery tickets are actively being released so that you can immediately check how many times one number has been won and the first winner. Such a lotto lottery is a written lottery that allows a buyer to enter or select a desired lottery number.

In addition, as the amount of winning the lottery has recently increased, the amount of lottery purchases has increased together.Therefore, there is a problem that the number of lottery tickets that lottery buyers can purchase with the same amount decreases, thereby reducing the relative probability of winning the lottery. Increases the burden on buyers. This problem is also an obstacle to the revitalization of the lottery business.

Therefore, the present inventors encourage the use of domestic credit cards and storage of receipts, and in order to enhance the effectiveness of Internet advertisements, customers are required to enter the authorization number of the credit card, and there is no false fact by entering a valid authorization number. The present invention was completed by developing a method for providing a lottery lottery ticket to the certified excellent member and providing an advertisement screen of the advertiser.

The purpose of the present invention is to provide a lotto lottery ticket to customers who are authenticated by entering a credit card authorization number, to attract customers' attention, and to focus on the advertisement screen of the advertiser, thereby stably funding the contents development from the advertisers. It is possible to obtain a number of high-quality members who can be procured and actively participate in the business of the operator with continuous interest, thereby providing an internet advertising method and a method of establishing a good customer database that can maximize profit generation.

Another object of the present invention is to provide a role to solve the problem of the lotto lottery which is a social problem by participating in free lottery lottery and distribution of winnings.

Another object of the present invention is to establish a high quality database for credit card users and to actively comply with national policies through the promotion of the use of credit cards.

1 is a view for explaining a conventional Internet advertising method.

Figure 2 is a block diagram illustrating a credit card transaction approval method according to the prior art.

3 is a block diagram showing the overall configuration of the Internet advertising apparatus according to the present invention.

4 is a flow chart showing an embodiment of the Internet advertising method according to the present invention.

5 is a state diagram showing a homepage screen displayed in the Internet advertisement apparatus according to the present invention.

6 is a screen showing an input window for a customer to input an authorization number of a credit card in an Internet advertisement apparatus according to the present invention.

7 is a state diagram of a plurality of groups in which each advertisement data is registered and displayed on a screen for the customer to select in the Internet advertisement apparatus according to the present invention.

8 is one embodiment of a screen showing the lottery lottery purchase history for each group confirmed by the customer in the Internet advertising apparatus according to the present invention.

9 is a flowchart illustrating a method of establishing a database of excellent customers according to the present invention.

* Description of the symbols for the main parts of the drawings *

100: Internet server 110: storage means

112: operator management database 114: advertiser management database

116: Lottery Management Database 118: Customer Member Management Database

120: processor 200: operator

210: advertiser 300: customer member

The present invention provides an internet advertising method and apparatus for providing a lottery lottery ticket to an authenticated customer by inputting a credit card authorization number and reading an advertisement screen.

The method of the present invention comprises the steps of: purchasing a plurality of lottery tickets each having a separate number from the Internet server and dividing them into a plurality of groups and registering them in a database; Registering, at the internet server, the advertisement data of each advertiser in the plurality of groups in the database; Registering, at the internet server, personal information input by a customer connected through an internet terminal in the database; At the internet server, inputting, by the customer, an authorization number written on a credit card receipt into an input window displayed on the internet terminal; Verifying, in the Internet server, the validity of a credit card authorization number based on the input personal information; Registering, at the internet server, the group selected by the customer with the advertisement data of the group to register in the database; At the internet server, reading advertisement data registered in the input group from the database and providing the advertisement data to the internet terminal; Displaying, at the internet terminal, the provided advertisement data on a screen; Confirming, at the Internet terminal, a lottery lottery number registered in the group selected by the customer; And paying the winnings by dividing the total amount of the winnings by each group after the drawing of the lottery lottery by the total number of customers who have selected the groups. Therefore, when the registered customers select each group to receive the lottery, the attention rate and the reading rate of the pop-up advertisement displayed on the Internet terminal are excellent.

The apparatus of the present invention executes the storage means and a plurality of valid lottery lottery data, advertiser management program and customer management program and the like, and purchase a plurality of lottery lottery each with a separate number and divided into a plurality of groups database Registered in the database by mapping advertisement data of each advertiser to the plurality of groups, registering personal information input by a customer connected through an internet terminal, and registering the personal information in the database. Enter the authorization number into the input window displayed on the Internet terminal, confirm the validity of the credit card authorization number based on the entered personal information, and register the group selected by the customer with the advertisement data of the group to register in the database Registered in the input group. Read high data from the database and provide it to the Internet terminal, display the provided advertisement data on the screen, check the lotto lottery number registered to the group selected by the customer, and win the lottery ticket for each group after the lottery lottery. And a processor that divides the total amount of money by the total number of customers who have selected the group so that the winnings are paid.

In addition, the method of building a superior customer database of the present invention, the Internet server, the step of purchasing a plurality of lottery lottery ticket each having a separate number and divided into a plurality of groups to register in the database; Registering, at the internet server, the advertisement data of each advertiser in the plurality of groups in the database; Registering, at the internet server, personal information input by a customer connected through an internet terminal in the database; At the internet server, inputting, by the customer, an authorization number written on a credit card receipt into an input window displayed on the internet terminal; Verifying, in the Internet server, the validity of a credit card authorization number based on the input personal information; Re-registering and storing the personal information of the customer whose validity of the approval number is verified in the database as the excellent customer in the Internet server; Registering, at the internet server, the group selected by the customer with the advertisement data of the group to register in the database; At the internet server, reading advertisement data registered in the input group from the database and providing the advertisement data to the internet terminal; Displaying, at the internet terminal, the provided advertisement data on a screen; Confirming, at the Internet terminal, a lottery lottery number registered in the group selected by the customer; And after the lottery lottery draws, the total amount of the winnings for each group is divided by the total number of customers who have selected the group to pay the winnings.

In the present invention, in order to manage the customer information, it is preferable to limit the input of the credit card authorization number to the subscriber of the Internet server. At this time, the credit card receipt used to enter the authorization number can be used without any restriction, such as issue date, card, VAN company.

In the present invention, it is preferable that the customer, who is a member, access the Internet server and participate in the lottery lottery through the selection of any one of the plurality of groups once a day for each customer. This is because the distribution of the winnings and the advertising effect through participation in the lottery lottery according to the present invention should be divided equally among all the customer members.

In the present invention, if the lottery lottery is a small prize of less than 500,000 won for each group after the lottery, the payment can be adopted to charge the rechargeable credit card issued at the time of customer registration.

Hereinafter, with reference to the accompanying drawings will be described in detail a preferred embodiment of the present invention.

3 is a block diagram showing the overall configuration of the Internet advertising apparatus of the present invention.

The internet server 100 includes a storage unit 110 and a processor 120. The storage means 110 includes a mass storage device such as a conventional data server or a hard disk drive. The processor 120 includes a general web server, a communication server, a management server, and the like. The storage means 110 includes a business operator management database 112, an advertiser management database 114, a lottery management database 116, and a customer member management database ( 118).

The operator 200 accesses the server 100 through the normal internet network 10 through the operator terminal 202 and manages the advertisers 210 and the customer members 300 online.

4 is a flow chart showing an embodiment of the present invention. The operation of the present invention will be described in detail with reference to FIG. 4 as follows. When the server is connected to the server 100 through the Internet network, the server 100 checks the homepage connection (S10).

If the customer's homepage connection is checked, the server 100 provides the homepage screen as shown in FIG. 5 to the terminal for display. The homepage displays the menu bar of Lotto 6/45 / ADM Jackpot / ADM Advertising Lottery / ADM Merchant / Customer Center / ADM Shopping Mall, ID and Password fields for login on the left side, and ADM Jackpot / ADM advertisement on the center. Lottery / ADM shopping mall menu is displayed largely, and at the bottom is a list of merchants and merchant search by region / industry.

When the user logs in (S12), it checks whether or not the member, and if not the customer member to perform the membership registration (S14) and goes through the login process after registering. When signing up for membership, ADM membership card is issued. The membership card is a rechargeable credit card with no annual fee and issuance fee. The membership card can charge a winnings of less than 500,000 won, thereby eliminating the inconvenience of visiting a business operator to directly receive a small amount of winnings.

When the customer logged in through the S12 process selects the Lotto 6/45 menu bar on the Internet terminal, an input window for inputting the authorization number of the credit card receipt is displayed on the terminal screen. 6 shows a screen in which an input window for a customer to input an authorization number of a credit card is displayed. When the logged in customer enters the credit card authorization number (S16) and the validity of the authorization number is recognized (S18), a plurality of groups each displaying an advertisement screen are displayed on the screen. 7 is a state diagram of a plurality of groups in which advertisement data is registered and displayed on a screen for a customer to select.

As seen from the background of the present invention, a valid credit card authorization number may be a data demonstrating that there is no reason for disqualification as a member of a society's transaction. Provide a database.

When the customer selects one of the plurality of groups (S20), an advertisement screen registered in the selected group is exposed (S22). When the customer checks the advertisement screen, the number of the lottery lotteries registered in the selected group can be confirmed (S24). 8 is one embodiment of a screen showing the lottery lottery purchase history for each group confirmed by the customer.

Participation in the lottery lottery through the selection of any one of the plurality of groups of customers is preferably limited to once a day.

Once a week the lotto lottery lottery (S26) is made and the result of the lottery lottery lottery lottery ticket for each group is calculated by dividing it by the number of customers connected for a week for each group (S28) . At this time, if the winnings of each customer is a small amount of 500,000 won or less, the customer can relieve the inconvenience of visiting the operator to receive the winnings by charging the membership card, which is the rechargeable credit card of the customer.

The present invention also provides a method of establishing a database of excellent customers authenticated by inputting a credit card authorization number in providing the lotto lottery. 9 is a flowchart illustrating a method for establishing a superior customer database of the present invention. A method of constructing a database in detail with reference to FIG. 9 is as follows.

If the customer's homepage connection (S50) is checked, the server 100 provides the homepage screen as shown in FIG. 5 to the terminal for display. When the customer logs in (S52), it checks whether or not the member, and if not the customer member to perform the membership registration (S54) and goes through the login process after registering.

The input window for inputting the approval number of the credit card receipt on the Internet terminal by the customer logged in through S52 is displayed on the terminal screen. When the logged in customer enters the credit card authorization number (S56) and the validity of the authorization number is recognized (S58), the personal member information of the customer is re-registered and stored in the database of the superior customer (S60).

When the customer selects one of the plurality of groups (S62), an advertisement screen registered in the selected group is exposed (S64). When the customer checks the advertisement screen, the number of the lottery lotteries registered in the selected group can be confirmed (S66). 8 is one embodiment of a screen showing the lottery lottery purchase history for each group confirmed by the customer.

Participation in the lottery lottery through the selection of any one of the plurality of groups of customers is preferably limited to once a day.

Once a week the lotto lottery lottery is made (S68) and the result of the lottery is calculated the total amount of the lottery lottery lottery ticket for each group divided by the number of customers connected for a week to the group to pay the prize to each customer (S70) . At this time, if the winnings of each customer is a small amount of 500,000 won or less, the customer can relieve the inconvenience of visiting the operator to receive the winnings by charging the membership card, which is the rechargeable credit card of the customer.

The above description has described one embodiment, and the present invention is not limited to the above-described embodiment, and various changes within the scope of the appended claims will be apparent to those skilled in the art.

The Internet advertising method and database construction method of the present invention induces the interest of the customers by providing the lottery lottery ticket to the authenticated customers by entering the credit card authorization number, and develops the content from the advertisers by viewing the advertisement screen more intensively. The company will be able to reliably obtain the funds required for the project, and maximize profit generation by securing a large number of excellent members who can continue to be interested in and actively participate in the business of the operator.

In addition, participating customers pay the winnings only if they have a physical receipt, so the receipt retention rate can be increased, so they can meet the national policy by encouraging the use of credit cards and establishing a culture of receipt storage. Moreover, the role of lottery lottery, which is a social problem, can be solved by free lottery participation and distribution of winnings.

Claims (12)

At the Internet server, purchasing a plurality of lottery tickets each having a separate number, dividing the data into a plurality of groups, and registering the same in a database; Registering, at the internet server, the advertisement data of each advertiser in the plurality of groups in the database; Registering, at the internet server, personal information input by a customer connected through an internet terminal in the database; At the internet server, inputting, by the customer, an authorization number written on a credit card receipt into an input window displayed on the internet terminal; Verifying, in the Internet server, the validity of a credit card authorization number based on the input personal information; Registering, at the internet server, the group selected by the customer with the advertisement data of the group to register in the database; At the internet server, reading advertisement data registered in the input group from the database and providing the advertisement data to the internet terminal; Displaying, at the internet terminal, the provided advertisement data on a screen; Confirming, at the Internet terminal, a lottery lottery number registered in the group selected by the customer; And And after the drawing of the lottery lottery, pays the winnings by dividing the total amount of the winnings for each group by the total number of customers who select the group. The method of claim 1, wherein the input of the credit card authorization number is limited to a subscriber of the Internet server. The method of claim 1, wherein the participation in the lottery lottery through the selection of any one of the plurality of groups is limited to once per day for each customer. The Internet advertising method of claim 1, wherein the winnings of 500,000 won or less are charged to a rechargeable credit card issued when the customer registers. Storage means for storing a plurality of valid lotto lottery data, an advertiser management program and a customer management program; And Run the programs, A customer who purchases a plurality of lottery tickets each having a separate number and divides them into a plurality of groups, registers them in a database, associates the advertisement data of each advertiser with the plurality of groups, registers them in the database, and connects them through an Internet terminal. Register the entered personal information in the database, the customer enters the authorization number on the credit card receipt into the input window displayed on the Internet terminal, and confirms the validity of the credit card authorization number based on the entered personal information And register the group selected by the customer with the advertisement data of the group, register the data in the database, read the advertisement data registered in the input group from the database, and provide the selected advertisement data to the internet terminal, and display the provided advertisement data on the screen. Displayed on the screen, and selected by the customer Check the lottery numbers registered in the group, and internet advertising wherein you divide the total amount of the customer to select the group and each group after the draw of the lottery prize includes a number of processors that winnings are paid. 6. The Internet advertisement apparatus according to claim 5, wherein the input of the credit card authorization number is restricted to a subscriber of the Internet server. 6. The Internet advertisement apparatus according to claim 5, wherein participation in the lottery lottery through selection of any one of the plurality of groups is limited to once per day for each customer. The Internet advertising apparatus according to claim 5, wherein the winnings of 500,000 won or less are charged to a rechargeable credit card issued when the customer registers. At the Internet server, purchasing a plurality of lottery tickets each having a separate number, dividing the data into a plurality of groups, and registering the same in a database; Registering, at the internet server, the advertisement data of each advertiser in the plurality of groups in the database; Registering, at the internet server, personal information input by a customer connected through an internet terminal in the database; At the internet server, inputting, by the customer, an authorization number written on a credit card receipt into an input window displayed on the internet terminal; Verifying, in the Internet server, the validity of a credit card authorization number based on the input personal information; Re-registering and storing the personal information of the customer whose validity of the approval number is verified in the database as the excellent customer in the Internet server; Registering, at the internet server, the group selected by the customer with the advertisement data of the group to register in the database; At the internet server, reading advertisement data registered in the input group from the database and providing the advertisement data to the internet terminal; Displaying, at the internet terminal, the provided advertisement data on a screen; Confirming, at the Internet terminal, a lottery lottery number registered in the group selected by the customer; And And after the lottery lottery draws a total amount of the winnings for each group by dividing the total amount by the total number of selected customers for the group and paying the winnings. 10. The method of claim 9, wherein the input of the credit card authorization number is restricted to a subscriber of the Internet server. 10. The method of claim 9, wherein participation in the lottery lottery through the selection of any one of the plurality of groups is limited to once per day for each customer. 10. The method of claim 9, wherein the winnings of 500,000 won or less are charged to a rechargeable credit card issued at the time of membership registration.