KR20030065634A - Advertisement method using for advertising item shopping-mall - Google Patents

Abstract

The present invention relates to an advertisement method using the Internet. In particular, an advertisement item shopping mall in which advertisement items segmented by type and category are pre-registered is configured, and a visitor combines desired advertisement items by category through the madness item shopping mall. After testing in advance and purchasing the advertisement item, if the advertisement item is purchased, the purchased advertisement items are downloaded to the buyer's computer according to the combination method selected by the buyer, and when the buyer executes the downloaded advertisement item, the advertisement items are Displayed externally through the display device selected by the buyer, it is possible to construct and advertise the desired advertisements at a low cost according to the user's needs for more effective advertisements, and to perform various advertisements according to the fashion and the times, to the region and the industry. Suitable Target (T arget) advertising is possible.

Description

Advertising method through advertising item shopping mall {ADVERTISEMENT METHOD USING FOR ADVERTISING ITEM SHOPPING-MALL}

The present invention relates to an advertising method using the Internet, and in particular, when a sales method of an advertisement item based on a shopping mall is established, and a purchaser purchases the advertisement items and downloads it to his computer, the downloaded advertisement items are stored by the buyer. The present invention relates to an advertisement method through an advertisement item shopping mall that obtains an advertisement effect by being exposed to external persons through a predetermined display device installed.

Conventionally, a separate advertisement image is produced for a store advertisement, and the produced image is broadcasted through a television or a monitor exposed to the outside, thereby showing the advertisement effect of the store.

However, once the advertising image is produced, it is impossible to modify it, and there is a problem that the initial production cost is excessively required.

Meanwhile, as the Internet has been activated, the number of users of the Internet has exploded, and as the importance of the Internet as an advertising medium has emerged, various advertisement methods using text, animation, and video have been developed. The advertising method used in the Internet is a pop-up window that pops up at the moment of access to any site, fixed to the top or bottom of the site, or changed to any position has been developed a variety of ways.

However, since the advertisement method using the Internet is only exposed to the moment when the user accesses the site, the repetition effect of the advertisement is reduced, and since the already produced advertisement is exposed as it is without choice, the user wants to There was a problem that you can not see the advertisement.

The present invention has been made to solve the above problems, the production of a variety of advertising items by category and provided in the advertising item shopping mall, the buyer if the test after the combination of the advertising items by category in advance the ad When the item is purchased, the purchased advertisement items are downloaded to the buyer's computer according to the combination method selected by the buyer, and when the buyer executes the downloaded advertisement item, the advertisement item is exposed to the outside through the selected display device. The purpose is to provide an advertising method through a shopping mall.

1 is a block diagram schematically illustrating a system configuration of an advertisement method through an advertisement item shopping mall according to the present invention;

2 is a schematic view showing a homepage of an advertisement item shopping mall according to the present invention;

3 is a schematic view showing an advertisement item shopping mall page of the advertisement item shopping mall according to the present invention;

4 is a diagram schematically showing an embodiment of a category classification window that appears when a user clicks a detail selection button on the advertisement item shopping mall page of FIG. 3;

FIG. 5 is a diagram schematically illustrating an embodiment of a category window that appears when any one of video types is selected in the category classification window of FIG. 4. FIG.

FIG. 6 is a view schematically illustrating another embodiment of a category window that appears when any one of text types is selected in the category classification window of FIG. 4; FIG.

FIG. 7 is a view schematically illustrating an embodiment of a text editing window that appears when a user directly clicks a create button in the category window of FIG. 6. FIG.

8 is a view schematically showing an embodiment of an item arrangement window in the advertisement item shopping mall page shown in FIG. 3;

9 is a view schematically showing an embodiment of an item order window in the advertisement item shopping mall page shown in FIG. 3;

10 is a flowchart illustrating a method of operating an advertisement method through an advertisement item shopping mall according to the present invention.

<Brief description of symbols for the main parts of the drawings>

1: Administrator PC 2: Client PC1

3: Client display device 1: 4: Client PC2

5: Client display device 2

10: server computer 20: DB server

21: Video DB 22: Animation DB

23: flash DB 24: image DB

25: text DB 26: voice DB

27: Member DB 28: Search DB

100: home page initial screen 110: login window

120: search box 121: search word input box

122: search button 123: search result output window

124: direct button 130: download window

140: help window 150: announcements and information window

160: sample ad window 161: more button

200: Selection result display window 201: Selection list window

202: Advertising item display window 203: Preview button

204: Download button 210: Item selection window

211: selection button 212: video icon

213: Detail selection button 220: Item arrangement window

221: array selection window 222: combo switch

230: Item order window 231: Order selection window

240: homepage button 250: sample ad button

310: Category Classification Window 320: Banner Ad Window

400: Category window 410: Current location display window

420: Category detail window 421: Video display window

430: create button 431: text display window

440: edit window 441: text input window

450: Finish button

Hereinafter, the present invention will be described in detail with reference to the accompanying drawings.

1 is a block diagram schematically showing the system configuration of the advertising method through the advertising item shopping mall according to the present invention, Figure 2 is a schematic view showing the homepage of the advertising item shopping mall according to the present invention, Figure 3 FIG. 4 is a diagram schematically illustrating an advertisement item shopping mall page of an advertisement item shopping mall according to the present invention, and FIG. 4 is a diagram schematically illustrating an example of a category classification window that appears when a detailed selection button is clicked on the advertisement item shopping mall page of FIG. 3. 5 is a diagram schematically illustrating an embodiment of a category window that appears when any one of video types is selected in the category classification window of FIG. 4, and FIG. 6 is a diagram illustrating any one of text types in the category classification window of FIG. 4. 7 is a diagram schematically showing another embodiment of a category window that appears when selected, and FIG. 7 6 is a view schematically showing an embodiment of a text editing window that appears when the user directly clicks the create button in the category window of FIG. 6, and FIG. 8 schematically shows an embodiment of an item arrangement window in the advertisement item shopping mall page shown in FIG. 3. 9 is a diagram schematically showing an embodiment of an item order window in the advertisement item shopping mall page shown in FIG. 3, and FIG. 10 illustrates a method of operating an advertisement method through the advertisement item shopping mall according to the present invention. It is a flowchart showing.

As shown in FIG. 1, the system of the advertisement method through the advertisement item shopping mall according to the present invention includes a personal computer (P) 1 for registering advertisement items by type and classification in the advertisement item shopping mall site, and each user. PC1 (2) and PC2 (4), which are computers that access the server computer (10) through the Internet at home, are connected to the PC1 (2) and PC2 (4), and downloaded from the server computer (10). Display device 1 (3) and display device 2 (5) for displaying an advertisement item for viewing by outsiders, and the advertisement item shopping mall site is mounted and the advertisement item registered through the administrator PC (1) is selected by the visitor. Server (10) for transmitting to the computer PC1 (2) and PC2 (4), a member database (Database) 27 for storing the registered member information when the visitor has registered a member, Search entered A search DB that includes a separate database so that a word and a specific search word designated by an administrator can be matched with each other, and data are inputted and outputted according to the control signal of the server computer and classified and stored by type DB. It consists of a DB server.

That is, the advertisement item shopping mall where the advertisement items are classified by category is registered by the operator in the server computer 10 by classifying the advertisement items according to the "type" and the "category" through the manager PC 1, the server computer 10 ) Automatically classifies and stores each item in a separate and independent DB server 20 by field.

The " type " is classified according to the state in which the advertisement items are displayed on the display. According to an embodiment of the present invention, the video items are classified into six types such as video, animation, flash, image, text, and voice. It can be subdivided into many types.

In addition, the "category" is to display the characteristics of a certain type of industry divided into large categories, according to an embodiment of the present invention, after classifying into industries such as cosmetics, automobiles, video stores, etc. Each sector can be classified into specialized sub-categories, and in another embodiment of the present invention, the categories are classified into health and medicine, entertainment, education, arts and humanities, which are frequently used in search engines, and then each category. Each subcategory may be classified.

Meanwhile, in the present invention, the DB server 20 is divided into independent DBs according to types, respectively, and the independent DBs are composed of video DB 21, animation DB 22, flash DB 23, and image DB by type. (24), text DB (25), voice DB (26). In addition, as another embodiment of the present invention, the respective DBs 21 to 26 may be mounted in one independent DB server 20 by dividing the area.

An apparatus for outputting the downloaded advertisement item, referred to as PC1 (2), PC2 (4) ... PCn (where n denotes an arbitrary natural number) of a computer of a person (hereinafter referred to as a visitor) connected to the advertisement item shopping mall. Denotes display device 1 (3), display device 2 (5) ... n, the advertisement items registered by the administrator are connected to the server computer 10 at the same time by multiple accessors You can output through your display device.

Hereinafter, the configuration of the advertisement item shopping mall according to an embodiment of the present invention will be described in detail for each page.

When the user accesses the homepage, the server computer 10 loads the initial screen 100 as shown in FIG. 2 and displays it on the user's computer. The initial screen is composed of a login window 110, a search window 120, a required program download window 130, a help window 140, announcements and news information window 150, a sample advertising window 160, In addition to the windows mentioned above, a separate configuration can be added.

The login window 110 is composed of two input windows for entering a member ID (ID) and a member password (PW), a login button and a member registration button, the information on the member is a separate member DB (27) In the server computer 10, at the time of login, the server computer 10 compares the ID and PW in the member DB 27 with the input ID and PW to determine the loading to the management page. In addition, when the visitor clicks the member registration button to register a new member, the management page is loaded when the inputted member information is completed in the member DB 27.

The search box 120 is used when the visitor does not know which category his interest belongs to, and the visitor enters his / her interest in the search word input window 121 and clicks the search button 122. When clicked, the server computer 10 compares the search DB 28 with the search word and displays the most similar category in the search result output window 123. When the visitor clicks the direct button 124, the corresponding category You will be taken directly to the details window.

The search DB 28 is constructed in a manner different from the collection of search data used in a general directory type search engine such as Yahoo or Daum, that is, each word and business category is not made into a separate category. By matching similar fields and matching a specific category, when the visitor inputs an arbitrary word or business type, the server computer 10 outputs a specific category matching the corresponding word or business type in the search DB 28. It is.

That is, in the search DB 28, a method of matching a specific category to a corresponding word or industry type includes a separate word database that necessarily includes at least one of a word used in a category classification by collecting a predetermined word and related words in advance. When the accessor enters an arbitrary word in the search word input window, the search DB 28 extracts a word classified into a category from the word database, and the extracted word is displayed in the search result output window 123. ) Can be used.

In one embodiment of the present invention, the search DB 28 constitutes a separate word database of related words, for example, "skin lotion", which is used as the category classification of the present invention. Since it is configured to include at least one of the words, when the accessor enters "skin lotion" in the search word input window 121, the search DB 28 extracts words classified into categories from the word database. The extracted word is displayed on the search result output window 123.

Meanwhile, as another embodiment of the method of configuring the search DB 28, the following method of matching a specific category with a corresponding word or industry in the search DB may be presented.

First, a word classified into categories is selected, and an accessor inputs an arbitrary word in a search word input box while extracting a "noun" from an encyclopedic description of the selected word to form a separate heading database. In the search DB 28, when the input word is in the heading database, a category corresponding to the heading may be displayed in the search result output window 123.

That is, the description of the words forming the category "cosmetics" may be configured as follows.

Cosmetics-> "Definition of cosmetics as defined by the Pharmacist Act means" a product that is used to clean or beautify a human body by means of painting, spraying, or other similar method, and has little effect on the human body. " It is a product that is regulated in all aspects such as sales, advertising, etc. At first glance, it seems that there are many brand names and many kinds, but in fact, it can be classified into five systems if classified according to the definition of law. It is a kind that is applied to clean the beautification and keep the skin healthy. It is usually called basic cosmetics, and various kinds of lotion and creams belong to it. ② Powder powder, solid white powder, cream white powder, foundation, etc. Lipsticks, eyebrow pencils, and beauty creams are usually colored cosmetics. (3) It is used for preserving hair beautifully and to make it beautiful, and it is used as hair cosmetics. This is because it doesn't seem to have a small effect on direct hair itself, such as cold perfume or hair color, so it is treated separately as a quasi-drug ④ There are kinds of perfumes to beautify and enhance charm. Currently, men's cosmetics are manufactured and sold, such as basic cosmetics used for men's skin, namely after shaving creams and other shaving creams, men's lotions and creams.

Therefore, in the description, a number of headings such as "human body, cleanliness, beautification ..." are extracted, and the extracted headings form a separate heading database, and the words matching the headings become "cosmetics". .

On the other hand, the description of the other words forming the category, for example, "restaurant" may be configured as follows.

Restaurant-> Generally refers to a restaurant. Even if a restaurant serves food, it must be a business entity as a company. The etymology came from the stamina soup, which Boulange first sold in Paris in 1765. It was a soup boiled in white sauce with sheep's feet, and was then popular as a mysterious stamina food, derived from the word "restaurer" which means to restore physical strength. It is called a restaurant that sells stamina soup and finally became the name of a restaurant serving general food. The birth of a food service company dates back to the Roman era. Around the famous Caracalla Baths, there was a place where food and drinks were served along with a rest room and a game room. This is the origin of the restaurant industry. Since then, restaurants around the world have evolved with their own history and character. In Britain, as a pioneer of restaurants, there was a pub or a small restaurant, and in London it was already alive in the 12th century. In 1650, the first coffee house in England was opened in Oxford, and these shops opened up everywhere. In 1873, Whiteley's shop opened a restaurant for the convenience of its customers. This idea was widely introduced in various shops, which led to the development of restaurants. Since then, the restaurant industry has grown rapidly with the changes of the times, diversifying the contents of dishes and forms of service. The types of restaurants are generally classified as follows according to the type of service. ① Table service: The way the waitress takes orders and carries the dishes to the audience, ② Counter service: The way to sit at the counter and eat the dishes cooked by the chef. , ④ catering service: business trip, delivery, etc., vending machine service.

Therefore, a number of headings, such as "restaurants, soups, Paris ...", are extracted from the description of the restaurant, wherein the extracted headings form a separate heading database, and the words that match the headings are "restaurant". do.

Meanwhile, duplicate headwords may appear in the "cosmetics" and "restaurants". In this case, when a visitor enters the duplicate headwords into the search word input window 121 and performs a search, the search result output window 123 Both cosmetics and restaurants are displayed.

The essential program download window 130 is a program necessary for executing the video, animation, flash, image, text, and voice according to the present invention on the accessor's computer, and may be installed before selecting an advertisement item.

The essential program may provide a program separately prepared to display the advertisement items according to the present invention, and in general, a media player or a real player used to execute a multimedia file on a computer may be used.

Preferably, each of the types is implemented by a self-made mandatory program to be executed in one program, since the mandatory program includes a play time control function, a repeat play function and a random function. When downloaded, the advertisement items can be repeatedly played for a predetermined time continuously. If the advertisement items are downloaded individually, they can be displayed randomly.

The help window 140 is a help corner for guiding various matters for using the advertisement item shopping mall according to the present invention. In detail, the help window 140 is classified into a use guide corner, a question and answer corner, and a customer support center corner.

The announcement and the news information window 150 posts the news and information of the matter or related fields that the administrator who operates the advertising item shopping mall according to the present invention to the visitor.

The sample ad window 160 is a combination of six samples of video, animation, flash, image, text, and voice and their respective types, i.e., video + text, video + voice, and the like. When the user prepares and clicks a sample of the sample advertisement window 160, the sample advertisement is prepared to be displayed in advance, and in order to see more sample advertisements, the more button 161 provided at the bottom is provided. When clicked, a new page appears with different sample ads.

On the other hand, a person who is a member is called a client, and the client (customer) accesses the server computer 10 through his or her own computer PC1 (2), PC2 (4) ... in the initial screen. If an ID (ID: Identification) and password (PW: PasswordWord) are input, the server computer 10 compares the member DB 27 to which the member information is registered, and confirms that the member is an advertisement item shopping mall page. Allow login to log in.

In one embodiment of the present invention, when the accessor logs in to the client-side computer PC1 (2), the monitor of the client computer PC1 (2) is loaded with the advertisement item shopping mall page as shown in FIG.

The advertisement item shopping mall page is divided into a selection result display window 200 at an upper portion, an item selection window 210, an item arrangement window 220, and an item order window 230 at a lower portion of the item selection window 210. Is to select each type that the accessor wants to use, the item arrangement window 220 is to arrange the position where the advertisement of the selected type is displayed on the screen when two or more types are selected, the item order window 230 Is the order in which the advertisements of the selected type are played when more than one type is selected.

In addition, the selection result display window 200 is composed of a selection list window 201, an advertisement item display window 202, a preview button 203 and a download button 204, the selection list window 201 The accessor displays the items selected in the item selection window 210, the item arrangement window 220 and the item order window 230 at the bottom based on the current type, arrangement, order and display the advertisement item display window ( 202 is a window for displaying advertisement items displayed in the selection list window 201 when the visitor clicks the preview button 203 provided at the bottom. When the selection is completed, the download button 204 provided at the bottom is clicked. The selected advertisement item is then downloaded to the visitor's computer PC1 (2).

Meanwhile, the item selection window 210 is divided into six icons according to each type. In the present invention, each icon is provided in a separate form so as to be visually distinguished according to the type. On the inside, the type of letter is described to indicate what type the icon represents.

That is, as an embodiment of the present invention, the item selection window 210 is a video icon 212, an animation icon, a flash icon, an image icon, a text icon, a voice to check the advertisement of each type in the vertical direction Arrange the six icons corresponding to the order of the icons, and the selection button 211 is provided on the left side of each icon, and the detailed selection button on the right side of each icon to select the advertisement of the corresponding type in detail by category. 213 is provided.

When the selection button 211 is clicked once, a check mark indicating selection is displayed. When the selection button is clicked again, the check mark is deleted so that the selection is canceled. It is possible.

In addition, when the visitor clicks the detailed selection button 213, a new page is opened and advertisements corresponding to the clicked type are arranged according to the category classification.

As shown in FIG. 4, the category classification window 310 is provided with a search box 120 at an upper portion thereof, and may include a plurality of banner advertisement windows 320 for displaying various Internet advertisements if necessary.

In addition, under the category classification window 310, categories according to the classification of the business type or the search engine method are listed. When the user clicks the corresponding category, the category window 400 as shown in FIG. When the accessor clicks on a specific category with subdivisions, the subdivided sub-categories may appear again.

The category window 400 is divided into a current location display window 410 at the top, a category detail window 420 at the bottom, a homepage button 240 that can be moved to the homepage on the upper right side, and all types of sample ads. Since the sample advertisement button 250 is provided to view again, the visitor can move to a desired page at any time by pressing the buttons (240, 250).

The current location display window 410 indicates the location of the type and category currently selected by the visitor. As an embodiment of the present invention, when the visitor selects the advertisement type and the cosmetic category of the video type, two lines are shown as shown in FIG. 5. The first line shows the type, and the second line shows the category.

In addition, the category detail window 410 is arranged in each of the video display window 421 according to the various classified titles, the title is configured to be added arbitrarily by the administrator according to the timing and fashion, As an embodiment of the present invention, a video corresponding to a title such as "opening", "new year", "holiday", and the like on the upper portion of the video display window 421 is provided.

If the accessor does not have a desired title on the current page, clicking the more button 161 provided on the lower right side updates the contents of the category detail window 420 and a new title appears. Since the preview button 203 and the selection button 211 is provided at the bottom, when the visitor clicks the preview button 203, the video of the corresponding title is played through the video display window 421, and the selection button is selected. Click (211) to make a check mark to complete the selection.

On the other hand, in the case of the text display window 431, in addition to the home page button 240, the sample advertisement button 250, the current location display window 410 and the category detail window 420 provided in the video display window 421 Direct creation button 430 is provided.

The direct creation button 430 is provided separately because the text advertisements require the most variability depending on the purpose of the visitor due to the characteristics of the text advertisement, the accessor selects a sample of the text display window 431 that is prepared previously If you do not click on the direct create button 430, a separate edit window 440 is opened.

The edit window 440 has a text editing button, such as size, color, font, special effects buttons to produce a variety of text on the upper side, the accessor writes the desired character in the text input window 441 of the lower, The text input button can be converted into the desired text through the text editing button. The special effect button is a program that supports various visual effects including marky effects on the input text. Although it appears as the name of the special effect or the source code, it is configured to check the effect through the preview button 203 at the bottom, and if the accessor wants the result, click the Finish button 450 to end the selection. .

On the other hand, the item array window 220 is composed of an array selection window 221 and the combo switch 222, when the visitor clicks the combo switch 222, the array selection window 220 is expanded to the lower It suggests to choose one among total, top, bottom, left, right and center.

That is, when the visitor selects the whole in the arrangement selection window 221, advertisements such as a video are displayed on the whole screen, and only when the top is selected, when the bottom is selected, only when the bottom is selected, If is selected, only the left side, if the right side is selected, only the right side, if the center is selected only in the center portion.

The upper, lower, left, right, and center may change positions set in a program. When an entire screen is divided into nine sub-screens as an embodiment of the present invention, “up” is displayed over the upper three screens. "Lower" is displayed on the bottom three subscreens, "left" is displayed on the left three subscreens, "right" is displayed on the right three screens, and "center" is one central Means that it is displayed on the screen.

On the other hand, a variety of methods can be presented in order to effectively realize the arrangement selection window 221, a separate video file, that is, a separate large size (different resolution) so that even the same video can display a high-quality image in all or part Large Size) and Small Size video files are preferably provided separately.

This is because deterioration of image quality occurs when forcibly reducing the screen size of a large size video or forcibly increasing the screen size of a small size video. In one embodiment of the present invention, when a video is displayed on the entire screen, When displaying a large size video and displaying the video as part of the screen, the small size video may be displayed.

Meanwhile, the item order window 210 is composed of an order selection window 231 and a combo switch 222. When the visitor clicks the combo switch 222, the order selection window 231 is expanded to the bottom of the accessor. Propose to select one of 1, 2, 3,, 4, 5, 6.

The Arabic numerals 1 to 6 determine the display order of the selected advertisement items when the user selects a plurality of types of advertisement items. When the same numbers are selected repeatedly, the Arabic numerals 1 to 6 simultaneously display the selected advertisement items. .

For example, if the accessor specifies a video and text as "1" at the same time, the text advertisement will appear on top of it while the video advertisement is being displayed, which is the priority of the overlay on each type of advertisement in the program. Is determined.

The priority of the overlay is to determine which types of advertisements appear at the top of the screen when different types of advertisements are displayed at the same time, in the order of text, image, flash, animation, and video. It is specified and the order can be changed as needed.

That is, when the video advertisement is positioned above the text advertisement, the text advertisement may be hidden by the video advertisement, so that the video advertisement cannot be viewed. In the case of voice, it does not appear on the screen, so there is no need to specify the overlay order.

Meanwhile, the advertisement method through the advertisement item shopping mall according to the present invention is based on the following flowchart.

First, a visitor connects the Internet through a computer, and accesses the advertisement item shopping mall homepage according to the present invention. The server computer 10 determines whether or not to register (step 10). If the visitor has already registered, the user immediately logs in (step 11). If not, the server computer 10 logs in after registering (step 13). In addition, the server computer 10 compares the ID and PW inputted by the visitor with the data stored in the member DB 27 (step 12), and then loads the advertisement item shopping mall page if the ID and PW match (step 14). If there is a mismatch, the system returns to the homepage and determines whether to register again (Step 10).

A visitor who accesses the advertisement item shopping mall page selects a desired type of advertisement and a category of the desired type (step 20), arranges items, determines a playback order, and performs a preview (step 21). At this time, if the desired result of the visitor appears, the selected advertisement is downloaded to the visitor's computer (step 22).

When the accessor executes the downloaded file on the accessor's computer (step 30), the computer checks whether there is a required program necessary to execute the file (step 31), and there is no required program and the program is automatically downloaded from the homepage ( Step 33) Then proceed with the installation.

After the required program is installed or the required program is automatically installed, the downloaded file is executed (step 34) and output through the set display device.

On the other hand, as another embodiment of the present invention, since the video DB 21 is registered by the administrator in advance to produce a video, if the visitor wants to produce an advertising item using the video or video produced by the outsourcing There is a separate process required.

That is, it is necessary to convert the prepared video to the advertisement item shopping mall site and convert it into a predetermined file format. When the member who sent the video logs in to the advertisement item shopping mall site, the video is transmitted to the first sample video seat of the video category window. Position the, and the sample video can be moved to the side by one space.

On the other hand, the system flow chart that the advertisement method is implemented on the homepage through the advertising item shopping mall of the present invention is as follows.

First, when the visitor connects to the homepage, the member immediately logs in according to whether or not to register (step 10), and the person who has not registered as a member (step 13) enters the ID and PW to log in (step 11). Then, the server computer 10 compares the input ID and PW with the ID and PW in the member DB 27 (step 12), and if the ID and PW match, load the advertisement item shopping mall page (step 14). If the ID and PW do not match, the screen returns to the home page initial screen (step 12).

In addition, the visitor who loads the advertisement item shopping mall page selects the type and category of the advertisement item (step 20), performs a preview of the desired advertisement item (step 21), and then downloads the advertisement item selected by the user to the visitor's computer ( Step 22). At this time, after checking whether the required program is installed in the accessor's computer (step 32), if the required program is installed, the downloaded file is executed immediately (step 34) and output through the display device. If not, the program is downloaded from the homepage to the visitor's computer and automatically installed (step 33), and then the download file is executed (step 34) and output through the display device.

In the advertisement method through the advertisement item shopping mall according to the present invention, a variety of advertisement items are produced for each category and provided in the advertisement item shopping mall, and the buyer purchases the advertisement item if he / she likes the test by combining the advertisement items by category in advance. Then, the purchased advertisement items are downloaded to the buyer's computer according to the combination method selected by the buyer, and when the buyer executes the downloaded advertisement items, the advertisement items are displayed externally through the display device selected by the buyer. It is possible to make more effective advertising by advertising the advertisements that you want to cost according to the needs of the user, and by targeting a variety of industries according to the trends and times, it is possible to target the ads appropriate to the region and industry.

Claims (6)

In the advertising method using the Internet, The manager PC registers the advertisement items by type and category in the advertisement item shopping mall site, PC1 and PC2, which are the computers each user accesses the server computer through the Internet at his / her home, and are connected to the PC1 and PC2. The display device 1 and the display device 2 for displaying the advertisement items downloaded from the server computer for viewing by outsiders, and the advertisement item shopping mall site, and the advertisement items registered through the administrator PC are computer PC1 according to the user's selection. And a server computer transmitting to PC2, a member DB storing the registered member information when the visitor has registered a member, and a search word input by the visitor and a specific search word designated by the administrator can be matched with each other. The search database, which contains a separate database so that Advertising method using the advertising item mall, characterized in that it is composed of the DB server, which stores the input and output, and classify the type of data DB in response to a control signal from the computer. The method of claim 1, The DB server includes a video DB for classifying and storing video ads by category, an animation DB for classifying and storing animation ads by category, a flash DB for classifying and storing flash ads by category, and classifying image ads by category. A video DB for storing, a text DB for classifying and storing text ads by category, and a voice DB for classifying and storing voice ads by category. The method of claim 1, The search DB combines each word and type of business in a similar field and matches a specific word to a specific category. When a visitor inputs an arbitrary word or type of business, the server computer searches for a specific category matching the word or type of business in the search DB. Advertising method through the advertising item mall, characterized in that configured to output to the search result output window. The method of claim 3, wherein In the search DB, a method of matching a specific category to a corresponding word or business type is formed as a separate word database that necessarily includes at least one of a word used in a category classification by collecting an arbitrary word and related words in advance, and accessor When the user inputs any word in the search word input window, the search DB extracts a word classified into a category from the word database, and displays the extracted word in the search result output window. Advertising method through. The method of claim 3, wherein The method of matching a specific category to the corresponding word or industry in the search DB first selects words classified into categories, extracts "nouns" from the encyclopedic description of the selected words, and forms a separate heading database. When the visitor inputs an arbitrary word in the search word input window, the search DB displays a category corresponding to the heading word in the search result output window when the entered word is in the heading database. Advertising method through shopping mall. In the advertising item shopping mall, When the visitor connects to the homepage, the member immediately logs in according to whether or not the user registers (step 10), and the person who does not join the member enters the ID and PW after the member registration (step 13) and logs in (step 11). The server computer compares the input ID and PW with the ID and PW in the member DB (step 12). If the ID and PW match, the advertisement item shopping mall page is loaded (step 14) and the ID and PW do not match. In the case of returning to the homepage initial screen (step 12), the visitor who loaded the advertisement item shopping mall page selects the type and category of the advertisement item (step 20) and performs a preview of the desired advertisement item (step 21). Download the selected advertisement item to the visitor's computer (step 22), check whether the required program is installed on the visitor's computer (step 32), and if the required program is installed, The downloaded file is executed (step 34) and output through the display device. If there is no required program, the program is downloaded from the homepage to the visitor's computer and automatically installed (step 33), and then the downloaded file is executed (step 34). Advertising method through the advertising item shopping mall, characterized in that the output through the display device.