KR20030025768A - A SYSTEM AND METHOD FOR PROVIDING A WIRE and WIRELESS INTERNET CREATIVE SERVICE - Google Patents

Abstract

The present invention relates to a wired / wireless internet advertisement service providing system and method for converting and providing an XHTML format advertisement on the Internet into various wired / wireless internet media formats.

According to the present invention, a web server for providing / managing a main web page and a sub web page for providing a wired / wireless Internet advertisement service by searching for browser information of a user terminal according to a user connection and advertisement service request on a wired / wireless communication network. ; A wired / wireless internet advertisement service providing / management server for providing a wired / wireless internet advertisement service in real time to a browser of a user terminal by performing a series of processes of converting / managing text / image / multimedia of a single wired / wireless internet advertisement to be supported by a browser of a user terminal; And a database management server managing a plurality of databases in which various changes and additional information are stored according to browser-based wired / wireless Internet advertisement service provision of the user terminal.

As a result, it is possible to drastically reduce the cost of producing and managing the contents of each browser, and to further increase the Internet advertising technique.

Description

Wired and wireless internet advertisement service providing system and method thereof {A SYSTEM AND METHOD FOR PROVIDING A WIRE and WIRELESS INTERNET CREATIVE SERVICE}

The present invention relates to a system and method for providing an internet advertisement service, and more particularly, to a wired and wireless internet advertisement service providing system and method for converting and providing an internet advertisement suitable for a support environment of a user terminal in real time. .

Advertisement until the advent of the Internet was dominated by off-line advertisements using mass media such as newspapers, magazines or televisions. However, due to the spread of personal computers (PCs) and its rapid proliferation, Its importance is increasing day by day.

In addition, with the implementation of IS-95C and IMT-2000 and the improvement of the wireless Internet access environment, online advertisements that are currently only performed on PCs are actively performed through mobile communication terminals.

The Internet advertisement system is a system that manages various advertisements of an Internet site by database and provides corresponding advertisement information or content including the advertisement information in accordance with a web browser request of a user terminal.

However, since the existing Internet advertisement system according to the above functions merely transmits advertisements, not only the limitation is revealed when supporting the wireless Internet environment, but also the content production / management cost thereof is increased.

In addition, the wireless internet advertising system designed for the wireless internet environment not only needs to produce each content separately to support the browser environment (image, multimedia, text, etc.) in the terminal, but also does not support the HTML-based wired internet environment. I can't.

For this reason, in order to produce and provide Internet advertisements suitable for wired and wireless Internet environments, research and development of wired and wireless integrated Internet advertisement systems are being conducted. However, this is impossible due to weighting of structural complexity, production cost, and management burden.

The present invention has been made to solve the above problems, and an object of the present invention is to provide a wired / wireless Internet advertisement service request of users connected to the Internet through a wireless terminal (IMT-2000, etc.), a mobile phone (2G) or a personal computer. In addition, the present invention provides a wired / wireless internet advertisement service providing system and method for supporting various web browsers in a wired / wireless internet environment or converting and providing wired / wireless internet advertisements supported by the web browser in real time.

In addition, the present invention provides a system for providing a wired / wireless internet advertisement service that can support various web browsers using a single advertisement content (XHTML advertisement) or can be converted into a wired / wireless internet advertisement supported by the web browser and provided to the terminal in real time. It is to provide a method.

1 is an overall block diagram of a system for providing a wired / wireless internet advertisement service according to an exemplary embodiment of the present invention.

2 is a flowchart sequentially illustrating an operation process of the system for providing a wired / wireless internet advertisement service according to FIG. 1.

3 is a flowchart sequentially illustrating a browser determination step (S2) of a user terminal during an operation process of a wired / wireless internet advertisement service providing system.

4 is a flowchart sequentially illustrating a text conversion step S4 during an operation of a wired / wireless internet advertisement service providing system.

5 is a flowchart sequentially illustrating an image conversion step S6 during an operation of a system for providing a wired or wireless Internet advertisement service.

6 is a flowchart sequentially illustrating a multimedia conversion step S8 during an operation of a wired / wireless internet advertisement service providing system.

※ Explanation of code about main part of drawing ※

100: user terminal

110: wireless terminal (IMT-2000)

300: Internet advertising service providing system

310: web server

311: browser search unit

320: Internet advertising service providing / management server

321: text conversion / management unit

322: image conversion / management unit

323: multimedia conversion / management unit

324: browser profile provider / management unit

325: Internet advertising service provider

326: XHTML advertising provider

330: Database Management Server

340: terminal profile DB

400: wired and wireless communication network

Wired and wireless Internet advertising service providing system of the present invention for realizing the above object,

A web server providing and managing a main web page and a sub web page corresponding to the browser information of the user terminal by searching for browser information of the user terminal according to a user connection and advertisement service request on a wired / wireless communication network;

Providing a wired / wireless internet advertisement service for providing the wired / wireless internet advertisement service in real time to the browser of the user terminal by performing a series of processes of converting / managing text / image / multimedia of a single wired / wireless internet advertisement to be supported by the browser of the user terminal. Management server; And

A database management server that manages a plurality of databases in which various changes and additional information are stored according to the provision of wired / wireless internet advertisement services for each browser of the user terminal.

Characterized in that it comprises a.

In addition, the web server,

A browser search unit for searching the browser information of the terminal; And

And a web page management unit configured to provide or manage a main web page for providing the wired / wireless internet advertisement service to the user terminal and sub web pages according to the retrieved browser information.

In addition, the wired and wireless Internet advertising service providing / management server,

A text conversion / management unit that converts / manages the text of the single wired / wireless internet advertisement into text that can be supported by a browser of the user terminal;

An image conversion / management unit for converting / managing the image of the single wired / wireless internet advertisement into an image that can be supported by the browser of the user terminal;

A multimedia management unit converting / managing the multimedia of the single wired / wireless internet advertisement into a multimedia that can be supported by a browser of the user terminal;

A browser profile providing / management unit for storing / managing a browser-specific profile of the user terminal;

An advertisement providing unit configured to store / manage the single wired / wireless internet advertisement, which is a standard when converting and generating a wired / wireless internet advertisement supported by a browser of the user terminal; And

Wired and wireless Internet advertising service providing unit for providing a real-time wired and wireless Internet advertising converted and generated to suit the browser of the user terminal to the user terminal

Characterized in that it comprises a.

On the other hand, the wired and wireless Internet advertising service providing method according to another feature of the present invention,

A first step of retrieving browser information of a user terminal connected through a wired or wireless communication network;

A second step of searching whether there is a wired / wireless internet advertisement supported by a browser of the user terminal according to the retrieved browser information;

Converting text / image / multimedia of a single wired / wireless internet advertisement already designated to be supported by a browser of the user terminal; And

A fourth step of providing the converted wired / wireless internet advertisement to a browser of the user terminal in real time;

It includes.

Hereinafter, a wired / wireless internet advertisement service providing system and method thereof according to an embodiment of the present invention will be described in detail with reference to the accompanying drawings.

In the present invention, for convenience of explanation, all of a series of advertisement-related services that provide a real-time conversion of internet advertisements that can support various web browsers in a wired / wireless internet environment using a single advertisement content are called wired / wireless internet advertisement services. do.

1 is an overall block diagram of a system for providing a wired / wireless internet advertisement service according to an embodiment of the present invention.

Referring to FIG. 1, the wired / wireless internet advertisement service providing system 300 includes a web server 310, an internet advertisement service providing / management server 320, and a database management server 330.

Web server 310 includes a browser search unit 311 and a web page management unit 312, the Internet advertising service providing / management server 320 is a text conversion / management unit 321, image conversion management unit 322, multimedia A conversion / management unit 323, a browser profile providing / management unit 324, an Internet advertisement service providing unit 325, and an XHTML advertisement providing unit 326 are included.

The database management server 330 includes a text DB 331, an image DB 332, a multimedia DB 333, a browser profile DB 334, an internet advertisement DB 335, and an XHTML advertisement DB 336.

In addition, the terminal profile DB 340 that stores the user terminal profile (mobile phone number, mobile phone model and e-mail, etc.) used in the browser profile search of the browser search unit 311 is stored.

The wired / wireless internet advertisement service providing system having the above structure is connected to a plurality of user terminals 100 and a terminal profile providing / management server 200 through a wired / wireless communication network 400, and the user terminal 400 is a wireless terminal. Various Internet connection devices are included, from (IMT-2000, 110) to the personal PC (150).

The web server 310 determines the usage environment of the various terminals 110, 120, 130, 140 and 150 connected through the wired / wireless communication network 400 and the type of the web browser, and provides the wired / wireless internet advertisement service according to the present invention. Provides or manages main web pages and sub web pages accordingly.

The browser search unit 311 searches for and determines the web browser type (WEB / WAP / Microsoft Mobile Explorer, etc.) of the corresponding terminal through the terminal profile provided from the terminal profile DB 340.

The webpage manager 312 provides or manages a main webpage and sub webpages for providing the wired / wireless internet advertisement service to users connected through the wired / wireless communication network 400.

The Internet advertisement service providing / management server 320 performs a series of processes for converting and providing a single predetermined XHTML advertisement (advertisement based on a wireless internet environment) into a wired and wireless internet advertisement suitable for a web browser environment of a user terminal. The wired / wireless internet advertisement service according to the present invention is provided to the user terminal in real time.

The text conversion / management unit 321 converts / manages a predetermined mark-up language of a single XHTML advertisement into a text format (WML, MHTML, HDML, VoiceXML, etc.) that can be supported by the browser of the user terminal.

For example, when a user requests an Internet advertisement service from a WAP browser mounted on a mobile phone, an XHTML format advertisement is converted into a WML format advertisement.

The image conversion / management unit 322 converts / manages an image portion of a single predetermined XHTML advertisement into an image format (BMP / JPG, GIF, WBMP, NBMP, etc.) that can be supported by the browser of the user terminal.

At this time, if there are images suitable for the browser of the corresponding user terminal by pre-searching the various images stored and managed in the image conversion / management unit 322, by reusing them, the speed reduction due to the image conversion operation is reduced.

The multimedia management unit 323 converts / manages a multimedia (flash, audio, movie, JAVA, etc.) portion of a single predetermined XHTML advertisement into a multimedia form that can be supported by a browser of a user terminal.

For example, browsers that do not support flash provide wired and wireless Internet ads that omit flash or are replaced with other text / images.

The browser profile providing / management unit 324 converts each profile information (screen, resolution, color, format, multimedia, language, etc.) according to the type of the browser when the text, image, and multimedia of the designated single XHTML advertisement is converted, that is, each browser. Provides information on supported text, images, multimedia, etc., and continuously stores and manages new browser profiles as they are added.

The internet advertisement service provider 325 provides the wired / wireless internet advertisement, which is converted and generated to suit the browser of the user terminal, to the corresponding user terminal in real time.

In this case, by storing / managing the wired / wireless internet advertisement provided to the corresponding user terminal, when the same advertisement service request is made from the same user terminal, the advertisement is directly provided and reused.

The XHTML advertisement providing unit 326 provides a specific XHTML advertisement (personalized / localized dynamic advertisement using XML-based content conversion technology) which is a standard when converting and generating wired / wireless internet advertisements as described above.

The database management server 330 manages databases in which various changes or additions are stored according to the provision of wired / wireless Internet advertisement service for each terminal.

The text DB 331 stores the text supported by the browser of the user terminal or the browser-specific text already converted and provided.

The image DB 331 stores an image supported by the browser of the user terminal or an image for each browser already converted and provided.

The multimedia DB 331 stores an image supported by the browser of the user terminal or multimedia for each browser that is already converted and provided.

The browser profile DB 331 stores respective profile information (screen, resolution, color, format, multimedia, language, etc.) according to the browser of the user terminal, that is, information on text, images, multimedia, etc. that can be supported by each browser. .

The internet advertisement DB 331 stores the wired / wireless internet advertisement converted / generated into an image, text or multimedia supported by the browser of the user terminal.

The XHTML DB 331 stores a specific XHTML advertisement, which is a standard when converting and generating wired and wireless Internet advertisements to be supported by a browser of a user terminal.

The operation process of the wired / wireless internet advertisement service providing system having the above structure will be described with reference to the accompanying drawings.

2 is a flowchart sequentially illustrating an operation process of a system for providing a wired / wireless internet advertisement service according to an embodiment of the present invention.

Referring to FIG. 2, when a user who wants to receive a wired / wireless Internet advertisement service according to the present invention accesses the Internet through a web browser of a corresponding terminal (a wireless terminal, a mobile phone, a PDA, a note book, a personal PC, etc.), The web server according to the present invention uses the profile of the corresponding user terminal provided from the terminal profile DB 340 (for example, a mobile number / mobile phone type / e-mail, etc.), and the browser type (WEB / WAP) of the user terminal. / Microsoft Mobile Explorer, etc.), the requested advertisement information or the content format including the advertisement information (S2).

Description of the browser determination step (S2) as described above will be described later through the attached FIG.

Thereafter, the internet advertisement service providing / management server searches for whether there is a wired / wireless internet advertisement supported in the determined browser of the corresponding terminal (S3). That is, it is searched whether there is a wired / wireless internet advertisement in the form of WML / MHTML / HDML / VoiceXML converted / generated so as to be supported by the browser of the corresponding terminal in the Internet advertisement DB 335.

As a result of the search, if there is a wired / wireless internet advertisement supported or supported by the browser of the corresponding terminal, the wired / wireless internet advertisement is directly provided to the browser of the corresponding user terminal (S9) to reduce the speed decrease due to the conversion operation, while the search result, If there is no wired / wireless internet advertisement that can be supported in the browser of the corresponding terminal in the Internet advertisement DB 335, the content (WML, MHTML, etc.) format corresponding to the browser format of the user terminal is converted into a single XHTML-formatted advertisement tag. (S4).

Detailed description of the text conversion step (S4) as described above will be described later with reference to FIG.

Thereafter, it is determined whether the image information (BMP / GIF / WBMP / NBMP, etc.) is included in the XHTML advertisement related information (S5). If the determination result indicates that the image information exists, the information can be supported by the browser of the user terminal or Convert to a supported image (S6).

In this case, if a supported or supportable image is stored in the browser of the corresponding user terminal, it is used again, thereby preventing a speed reduction due to an image conversion operation.

Detailed description of the image conversion step S6 as described above will be described later with reference to FIG. 5.

Thereafter, it is determined whether the multimedia information (flash / audio / movie / java, etc.) is included in the XHTML advertisement related information (S7). If the determination result indicates that the multimedia information is included, the multimedia information is stored in the browser of the user terminal. Convert to supportable or supported multimedia (S8).

For example, for browsers that do not support flash, omit the flash or replace it with other text / images; for browsers that do not support sound, omit the sound, or other multimedia Replace with.

Detailed description of the multimedia conversion step (S8) as described above will be described later with reference to FIG.

Thereafter, the wired / wireless internet advertisement converted / generated through the above process is provided to the browser of the corresponding terminal in real time (S9), thereby providing the wired / wireless internet advertisement service according to the present invention.

Subsequently, it is checked whether there is an additional service request from the corresponding user (S10), and if there is an additional service request from the corresponding terminal, the conversion / creation of the wired / wireless internet advertisement as described above is repeated, but if there is no additional service request, The provision of the wired / wireless internet advertisement service to the user terminal is terminated (S12).

3 is a flowchart sequentially illustrating a browser determination step (S2) of a user terminal during an operation process of a wired / wireless internet advertisement service providing system.

Referring to FIG. 3, first, the browser search unit 311 extracts (S31) Hypertext protocol (HTTP) header information of a browser requesting a wired / wireless internet advertising service, and then extracts the extracted HTTP header information and the browser profile DB (334). Compare and analyze with other header information (S32).

Thereafter, it is checked whether there is a browser profile having the same HTTP header information as the HTTP header information in the browser profile DB 334 (S33).

If there is a browser profile having the same HTTP header information as a result of the investigation, it is selected as the browser profile of the corresponding terminal (S34). On the other hand, if there is no browser profile having the same HTTP header information, the browser is determined by the browser determination logic. After leaving in the exception handling log (S35), a single designated XHTML browser is selected as the user browser profile.

FIG. 4 is a flowchart sequentially illustrating a mark up language conversion step S4 during an operation of a system for providing a wired / wireless internet advertisement service according to an embodiment of the present invention.

Referring to FIG. 4, the text conversion / management unit 321 first converts the XHTML format advertisement information stored in the XHTML advertisement DB 336 into a DOM tree form using an XHM Document Object Model (DOM) parser. The top node is designated to create a CUR (current) node (S41).

Subsequently, the tag type (for example, DIV, A, IMG, etc.) of the created CUR node is converted into a valid tag among markup languages designated according to a pre-written conversion rule (S42).

The conversion rule at this time is basically written in XSL (eXtensible Stylesheet Language), and may be added / changed according to the type of markup language to be converted. For example, if you convert the text of an XHTML ad to WML, the DIV tag is converted to a P tag.

Subsequently, if there are left sibling nodes (nodes having the same parent node in the tree) of the CUR node whose tag type is converted (S43), and if there is a left sibling node, the corresponding sibling node is defined as a left sibling node. If possible (S44), the above process is repeated.

On the other hand, if there is no left sibling node of the tag type converted CUR node, it is determined whether there are child nodes (S45), and if there is a child node, the CUR node is defined as the first child node in the CUR node on the tree. After (S46), the above process is repeated.

5 is a flowchart sequentially illustrating an image conversion step S6 during an operation of a system for providing a wired or wireless Internet advertisement service.

Referring to FIG. 5, the image conversion / management unit 322 first extracts image tag information from the designated XHTML advertisement related information (S51), and then, among the various browser profile information in the browser profile DB 334, may be supported by the corresponding browser. Import image information (S52). At this time, the browser profile information in the DB may be added or modified.

Thereafter, from among the image files specified in each extracted image tag information, it is searched whether an image file pre-converted according to the browser profile information exists (S53).

For example, when converting an image file of an XMTML advertisement to be supported by a WML browser, it checks whether test.wbmp exists for the test.jpeg file among XHTML advertisement related information.

As a result of the search, if there is an image file pre-converted according to the profile information of the browser, the image tag information is converted to the format (for example, WML, mHTML, etc.) and the user image file (S54). If the image file does not exist, the image file of the extracted image tag information is converted to fit the format to be converted (S55).

For example, when the browser is a WML browser, the extracted image tag information (jpeg) is converted into wbmp, and in the case of an mHTML browser, jpeg is converted into nbmp.

The information related to the image converted through the above process is stored / managed in the image DB 332, and the image further converted and generated is also immediately stored.

6 is a flowchart sequentially illustrating a multimedia conversion step S8 during an operation of a wired / wireless internet advertisement service providing system.

Referring to FIG. 6, the multimedia conversion / management unit 323 may first extract multimedia tag information from designated single XHTML advertisement related information (S61), and then may be supported by the browser of the corresponding user terminal based on the extracted multimedia tag information. The multimedia information is taken from the browser profile DB 334 (S62). At this time, the browser profile information in the DB may be added or modified.

Thereafter, the imported multimedia tag information and the extracted multimedia tag information are compared with each other to determine whether the multimedia type (flash, audio, movie, JAVA, etc.) in a single XHTML advertisement is multimedia supported by the browser of the corresponding user terminal (S63).

As a result of the determination, if the multimedia is supported by the browser, the multimedia of the XHTML advertisement is supported as is (S64). If the multimedia is not supported by the browser, the multimedia tag information obtained from the DB is deleted or another designated image / text is deleted. To provide such a substitute (S65).

As described above, the system for providing a wired / wireless internet advertisement service according to the present invention does not need to create advertisement information requested from various web browsers in a wired / wireless internet environment or each Internet advertisement (content) including the advertisement information for each browser. By converting text / image / multimedia of a single internet advertisement (XHTML advertisement) to be supported by each web browser and providing it to the web browser of the corresponding terminal in real time, it is possible to drastically reduce the content production cost and the management cost thereof. In addition, a single Internet advertisement can simultaneously perform wired and wireless Internet advertisements such as second-generation mobile phones, third-generation IMT-2000 terminals, PDAs, and personal PCs.

The drawings and detailed description of the invention are merely exemplary of the invention, which are used for the purpose of illustrating the invention only and are not intended to limit the scope of the invention as defined in the claims or in the claims. Therefore, those skilled in the art will understand that various modifications and equivalent other embodiments are possible from this. Therefore, the true technical protection scope of the present invention will be defined by the technical spirit of the appended claims.

According to the present invention described above, by converting the text / image / multimedia of a single wired and wireless Internet advertising (XHTML) to be supported or supported in the web browser of the user terminal to provide in real time to the web browser of the terminal, the content for each browser Not only can significantly reduce the production cost and management costs, but also provides a wired / wireless internet advertisement service with a single internet advertisement at the same time, thereby increasing the breadth of the Internet advertisement technique.

Claims (9)

A web server providing and managing a main web page and a sub web page corresponding to the browser information of the user terminal by searching for browser information of the user terminal according to a user connection and advertisement service request on a wired / wireless communication network; Providing a wired / wireless internet advertisement service for providing the wired / wireless internet advertisement service in real time to the browser of the user terminal by performing a series of processes of converting / managing text / image / multimedia of a single wired / wireless internet advertisement to be supported by the browser of the user terminal. Management server; And A database management server that manages a plurality of databases in which various changes and additional information are stored according to the provision of wired / wireless internet advertisement services for each browser of the user terminal. Wired and wireless Internet advertising service providing system comprising a. According to claim 1, Wire and wireless Internet advertising service providing system characterized in that it further comprises a terminal profile DB is stored / managed by the user terminal profile. The method according to claim 1 or 2, The web server, A browser search unit for searching the browser information through a terminal profile provided from the terminal profile DB; And A web page management unit for providing or managing a main web page for providing the wired / wireless internet advertisement service to the user terminal and sub web pages according to the retrieved browser information. Wired and wireless Internet advertising service providing system comprising a. According to claim 1, The wired and wireless Internet advertising service providing / management server, A text conversion / management unit that converts / manages the text of the single wired / wireless internet advertisement into text that can be supported by a browser of the user terminal; An image conversion / management unit for converting / managing the image of the single wired / wireless internet advertisement into an image that can be supported by the browser of the user terminal; A multimedia management unit converting / managing the multimedia of the single wired / wireless internet advertisement into a multimedia that can be supported by a browser of the user terminal; A browser profile providing / management unit for storing / managing a browser-specific profile of the user terminal; An advertisement providing unit configured to store / manage the single wired / wireless internet advertisement which is a reference when converting and generating the wired / wireless internet advertisement supported by the browser of the user terminal; And Wired and wireless Internet advertising service providing unit for providing a real-time wired and wireless Internet advertising converted and generated to suit the browser of the user terminal to the user terminal Wired and wireless Internet advertising service providing system comprising a. The method of claim 4, wherein The wired and wireless Internet advertising service provider, If there is a wired / wireless internet advertisement supported by the browser of the user terminal, the wired / wireless internet advertisement service providing system, wherein the wired / wireless internet advertisement is provided to the browser of the user terminal in real time. According to claim 1, The single wired and wireless Internet advertising, Wired and wireless Internet advertising service providing system, characterized in that the XHTML (Extensible Hyper Text Markup Language) based advertising. A first step of retrieving browser information of a user terminal connected through a wired or wireless communication network; A second step of searching whether there is a wired / wireless internet advertisement supported by a browser of the user terminal according to the retrieved browser information; Converting text / image / multimedia of a single wired / wireless internet advertisement already designated to be supported by a browser of the user terminal; And A fourth step of providing the converted wired / wireless internet advertisement to a browser of the user terminal in real time; Wired and wireless Internet advertising service providing method comprising a. The method of claim 7, wherein The first step, Wire and wireless Internet advertising service providing method characterized in that for searching the browser information using the profile for each user terminal. The method of claim 7, wherein The second step, Searching whether there is a wired or wireless Internet advertisement supported by the browser of the user terminal; And Real-time transmission of the searched wired / wireless internet advertisement to a browser of a user terminal; Wired and wireless Internet advertising service providing method comprising a.