KR20030003781A - Logistics and Customer Management Method using Information Tag and System therefor - Google Patents

Abstract

PURPOSE: A method and a system for managing the logistics and a customer using an information tag are provided to make a customer receive a premium or a mileage and obtain various kinds of information by registering a code recorded on a product tag through a web site, and to make an enterprise receive the information for the customer through the web site and use the information as the basic data for planning the CRM(Customer Relationship Management) and a marketing strategy. CONSTITUTION: An operator server(11) manages and controls various kinds of databases, and provides the input/output of various kinds of data. A member management database(12) manages the information for the enterprise or a personal member connecting to the web site. An e-code management database(13) manages an e-code of each customer. An online data management database(14) manages a banner advertisement, the log-on, a buying product, a handling store, the membership registration, an event and the questionnaire data. A mileage management database(15) manages the provision and use of the mileage. A logistics information management database(16) manages the product input/output information of a factory, a logistics center or an agency.

Description

Logistics and Customer Management Method using Information Tag and System therefor}

The present invention relates to a method of logistics and customer management using an information tag and a system thereof, and more particularly, to a barcode printing tag including various information of a product produced and sold by a company. By attaching an e-code that additionally prints a predetermined code to the product, the consumer who purchased the product registers the predetermined code printed on the tag through a website or a mobile communication terminal on the Internet. Information tags that provide additional services and benefits, and enable companies to build a variety of marketing strategies by acquiring customer information, enabling both logistics and customer relationship management (CRM). It relates to the logistics and customer management method used and the system.

Generally, a tag is used as a token to write down a need for a cargo when sending or storing a product or an article, or to record and display information of a product.

The tag for recording and displaying the information of the product is used as a double tag with a special table for aggregation in addition to the price list for the customer.At each time the product is sold, the tag for aggregation is separated from the product and counted. Is returned.

The tag for counting contains the necessary data such as breed number, product name, season, color, size, shape, material, cost, selling price, customer, store number, etc. As it is possible to analyze and obtain necessary information, it is the best as a product management method.

In addition, the tag is controlled to maintain the type or quantity of inventory appropriately or take over the goods from the purchaser, and then manage the tags until they are delivered to the customer by sales.

Such a tag is provided with a tag system which collects necessary information about a product using the price list of the product as data.

The tag system includes inventory control for price control (value control) and quantity control (unit control and quantity control), raw materials, semi-finished products, and products required for efficient and continuous production activities. Storage management, which has the function of planning, organizing, and controlling the optimal holding capacity, is possible.

Moreover, product management is being instantiated by the scientific development of information processing technology, which has been developed rapidly in recent years. Especially, the development of Point of Sales (POS) system has resulted in immediate feedback of information from the point of sale. We enable product management by

However, in the related art, the function of the tag is concentrated only on the inventory management, the storage management, and the product management of the product.

In other words, the tag contains only various information about the product, so the management of the customer is not possible, and thus it was not helpful for the company's basic marketing strategy.

Furthermore, the conventional tag is attached to the product after designing a suitable tag for the corresponding product in a company planning, producing, selling and managing the product, inputting and recording information on the product, and manufacturing the product. In this way, the company not only has a time-consuming and expensive process of producing a tag, but also has a problem that greatly affects cost and environmental pollution because the tag is discarded without any use to the consumer.

In the present invention, in order to solve the above problems, by adding a predetermined code including the information of the product to the tag attached to the product to facilitate the inventory, storage and product management, etc. of the product with the tag, It is designed to be used as a useful product such as a table or bookmark inserted between a bookmark and a bookmark; a bookmark or a medium for decoration or advertising. Consumers can register the code recorded on the product's tags through the Internet website to receive prizes or mileage, and for companies, especially the website To provide information about the information and use it as a basis for developing customer relationship management and marketing strategies. The goal is to provide logistics and customer information management method using a tag.

In addition, the present invention is a two-dimensional bar code that can be recognized in the form of a one-dimensional bar code or e-code containing an information tag is a combination of a common barcode and a series of numbers and letters in the form of a one-dimensional bar code or It is designed to be manufactured in the form of a smart card with an integrated circuit that can transmit and receive data wirelessly.

Furthermore, in order to provide the above method, the present invention provides a method by which an enterprise transmits and receives information regarding ordering, production, production, and registration of an information tag through an Internet network, and a customer selects a predetermined information by registering an information tag and evaluating a product. The purpose of this website is to provide a system for operating a website to generate a return benefit and to provide customers with various information such as e-mail marketing to mobile terminals through the Internet and mobile communication networks. .

1 is a block diagram of a logistics and customer management system using an information tag according to the present invention;

2 and 3 is a flow chart related to the logistics and customer management method using an information tag in accordance with the present invention.

♣ Description of the main parts of the drawing ♣

10: website operator 11: operator server

12: membership management database 13: e-code management database

14: Online data management database 15: Mileage management database

16: Logistics Information Management Database 20: Internet Network

30: member terminal 40: corporate member

41: Corporate member server 42: Serial number database

43: Agency Information Database 44: Product Information Database

45: e-commerce management database 50: mobile communication network

60: mobile communication terminal

In order to achieve the above object, the present invention provides a method comprising: a first step of connecting to an internet network and accessing a website providing various kinds of information about an information tag; A second step of logging in through a member's registration or a member's authentication process when the website is accessed; A third step of providing information of the produced product in the case of a corporate member through the authentication procedure of the member; A fourth step of generating an e-code including a barcode of a product using the information of the corporate member; A fifth step of inputting an e-code of an information tag in the case of the individual member through the authentication process of the member in the second step; A sixth step of providing information on the input of the e-code of the individual member; A seventh step of determining whether the individual member will participate in the questionnaire after inputting the e-code and inputting information about the questionnaire; An eighth step of earning mileage from the main screen of the website after participating in the survey; And a ninth step of checking and using the accumulated mileage on the main screen of the website after participating in the survey.

In addition, the present invention provides an operator server for providing various database operations and control, input and output of various data, a member management database for managing information on the company and individual members accessing the website, and customer-specific e-codes. E-code management database for managing, online data management database for managing banner advertisements, logon, purchased products, dealerships, memberships, events and survey data, and providing and using mileage for individual members accessing the website Mileage management database for managing the information, and logistics information management database for managing the information about the factory shipments of goods, the warehouses of the distribution centers, and the warehouses of the distributors, including information about tags and customer relationship management online Website operators to provide; An internet network for providing access and sharing of data via the website operator online; A member terminal for accessing a website operated by the website operator through the Internet network and receiving e-codes and various kinds of information recorded in an information tag; Corporate member server to provide various database operation and control and input / output of various data, product number information database to manage information about barcode and style number of product, location, contact and opening / closing status of distributor Information about the information tag through the Internet network, including a distributor information database for managing information, a product related information database for managing the latest information for each product, and an e-commerce management database for managing information of products sold and customers. Corporate Member to provide; Provides information about e-codes, calling numbers, user names, event notifications, and anniversary reminders to SMS via the short message service (SMS) from the website operator to the mobile communication terminal of the individual member. Mobile communication network for relaying the wireless communication; It provides a logistics and customer management system using an information tag that includes a mobile communication terminal for transmitting and receiving data from the mobile communication network to wireless communication.

Hereinafter, the present invention will be described in detail with reference to the accompanying drawings.

1 is a block diagram of a logistics and customer management system using an information tag according to the present invention.

Website operator 10 is to provide information about the information tag and customer relationship management through the online, the website operator 10 is an operator server for providing various database operation and control and input and output of various data ( 11), a member management database 12 for managing information about corporate and individual members accessing the website, an e-code management database 13 for managing customer-specific e-codes, banner advertisements, An online data management database 14 for managing logon, purchased products, dealers, memberships, events and survey data, and a mileage management database 15 for managing the mileage provision and use of individual members accessing the website; Includes a logistics information management database (16) for managing information about factory shipments of goods, shipments of distribution centers, and distribution of agents. It can control. In addition, the website operator 10 may install and operate various databases for providing information necessary for the operation of the website.

The internet network 20 is for connecting the website operator 10 online and sharing and providing various data. The internet network 20 may be connected by wire and / or wirelessly.

The member terminal 30 is for accessing a website operated by the website operator 10 through the internet network 20, inputting an e-code recorded in an information tag, and receiving various information. This is a terminal that holds. The member terminal 30 is an information communication device including a personal computer or a portable computer.

The company member 40 provides and requests information about an information tag attached to a product to be planned, produced and sold through the Internet network 20, or provides a request for a corresponding customer held by the website operator 10. In order to receive the information, the corporate member 40 has a corporate member server 41 for providing various database operations and control and various data input and output, and a product number for managing information on the barcode and style number of the product An information database 42, a distributor information database 43 for managing the location, contact and opening / closing status of the dealership, a product related information database 44 for managing the latest information for each product, sales products and customers An electronic commerce management database 45 for managing the information is included.

The information tag of the present invention is attached to a product, and the information is produced by a barcode reader that reads a barcode by creating an e-code including a barcode that shows information about the product and a code consisting of a combination of numbers and letters. Allow yourself to get poisoned. In addition, it can be produced in the form of a two-dimensional barcode, which is a color chip that can be recognized by an image camera, or in the form of a smart card with an integrated circuit capable of transmitting and receiving data wirelessly. The smart card form can also be used as electronic money.

The corporate member server 41 is connected to the website operator 10 through the Internet network 20, and has a predetermined capacity as a terminal possessed by a corporate member for transmitting and receiving information on information tags and customer relationship management. It includes a server or a computer having a.

The mobile communication network 50 transmits the information about the e-code, call number, user name, event notification, and anniversary notification to the short message service (SMS) from the website operator 10 to the mobile communication terminal 60 of the individual member. The mobile communication network 50 is for transmitting the information on the information tag provided by the website operator 10 to the wireless communication. The present invention includes a wireless communication network operated by a mobile communication service provider for transmitting and receiving wireless data to and from mobile communication terminals such as cellular and PCS and PDA.

The mobile communication terminal 60 transmits and receives data from the mobile communication network 50 by wireless communication, and a member wirelessly receives various information about an information tag through a text message (SMS) or web (Web). ) Or data transfer through WAP. In addition, the mobile communication terminal 60 uses a geographic information system (GIS) as well as a text message so as to know the location of the customer, the location of the dealership, the contact information, and the like. That is, it provides event information, sale information, or continuous information about products desired by customers. In addition, when a mobile communication terminal stored with an e-code is visited and presented to a corresponding agency, a predetermined discount may be given when purchasing another product.

The mobile communication terminal 60 includes a cellular, PCS, PDA or IMT-2000. Moreover, the mobile communication terminal 60 also includes a personal computer or a portable computer capable of wired or wireless communication.

Logistics and customer management method by the logistics and customer management system using the information tag of the present invention configured as described above is the flow chart of FIG.

The present invention enables a corporate member to receive a request for an informational tag to be attached to a product and information about an individual member through an online network, that is, an individual member. By registering the e-code through the website, you can receive mileage or additional prizes.

First, in the first step (S1), the corporate member 40 or individual member is connected to the Internet network 20 to access the website providing the information tag, and in the second step (S2-S4) member registration And through the authentication process of the member will log in. In other words, if access is made to the website, first check whether the user is a member (S2), and if the member enters the member's ID and password to log in (S4), and if not the member after registering as a corporate or individual member ID And a password can be assigned respectively (S3). At this time, in the case of a corporate member, the production of the information tag or to receive the information of the member, in the case of a personal member to enter and register the e-code recorded in the information tag.

In the third step (S5), as a corporate member, a variety of information such as product information and tag design is input into an e-code including a barcode about an information tag to be produced by the corporate member. Therefore, in the fourth step S6, the website operator 10 generates and produces an e-code of a corresponding product at the request of the corporate member. Furthermore, the corporate member attaches the information tag created and produced through the website operator 10 to the product offline (S7), and delivers the information tagged product to the logistics center of the company (S8), After being shipped back to the agency of the company (S9) is sold to the consumer (S10).

The product delivered to the distributor of the enterprise, that is, the product with the information tag attached, the barcode recorded on the information tag at the time of purchase by the consumer is registered information read by wire or wireless (RF) to the POS system through the dealer. At this time, the registered e-code is transmitted to the website operator 10 through the agency, the website operator 10 stores the received e-code in the e-code management database 13 and then the mobile communication network 50 ) Is transmitted as a text message to the mobile terminal 60 of the customer. The message thus sent allows the customer to visit a distributor of the same company and present it at the time of purchase of another product to receive a certain discount through the dealer.

In addition, the individual member who purchased the product will have an information tag with the e-code recorded, and the e-code can be registered on the corresponding website through the internet network to receive mileage or various prizes. .

In addition, the information tag is a design or general pattern that indicates the characteristics of the product in the form of a bookmark (bookmark), and can be used for the promotion of a company or a product, or an individual can remove the tag without discarding the information tag. In the case of using a table or in the form of a smart card, it is preferable to use it as an electronic money.

On the other hand, in the third step (S3), if the corporate member wants customer relationship management (CRM) information without providing the information of the produced product, request, process, provide and apply the information between the corporate member and the operator of the website. And so on. This is the same as the flowchart of FIG. 3.

That is, the customer relationship management (CRM) information, the website operator classifies the information entered by the individual member (S30), the corporate member requests the data according to the planned marketing information (S40-S41), the website operator Processed and provided the searched data according to the data request of the company member (S31-32), and the company member requests marketing execution and customer relationship management based on the processed data provided (S42-S43), website operator Executes an e-mail service, a short message (SMS) service, an automated response (ARS) service, or a mailing service (DM) service with customer relationship management (CRM) (S33), and provides a result of execution of customer relationship management ( S34).

In addition, after the corporate member analyzes the results of the customer relationship management received from the website operator (S44), it will be used for marketing planning of the current or new products (S40).

In the fifth step (S11), when the individual member through the authentication process of the member to enter the e-code of the information tag at the same time as the login of the website, the input of the e-code recorded on the information tag is the Internet Through a web site of a network or a mobile communication terminal using a mobile communication network.

When the individual member completes the input of the e-code, the sixth step (S12) is to provide a variety of information on the input of the e-code of the individual member, which is the company's corresponding to the product purchased by the individual member Offer other new or similar products. This may vary depending on the needs of corporate members.

In the seventh step (S13-S14) it is determined whether the individual member to participate in the questionnaire after the input of the e-code to input information about the questionnaire. That is, when participating in the survey, it is desirable to provide predetermined mileage or various prizes, and to provide a predetermined mileage for the input e-code even when the survey is not performed.

Therefore, after participating in the survey in the eighth step (S15-S17), the mileage is accumulated on the main screen of the website. Mileage can be earned or duplicated by visiting a banner advertising site, attending an event, watching a video advertisement, or registering as an affiliate.

In the ninth step (S18-S19), you can check and use the accumulated mileage on the main screen of the website after participating in the survey, and the use of the accumulated mileage is provided with information tags (marks, smart cards), and e-commerce. Participation, fee reduction of mobile communication terminal, lottery payment or prize payment can be selected.

In addition, in the ninth step, when the use of the mileage is selected to receive the cut sheet (S20), the image of the desired cut table is searched and selected (S21), and the handling point to receive the cut table (S22), the selected cut table To be sent offline or received directly from the dealer (S23). In step S21, the selection of an image is possible not only through a website but also through a mobile communication terminal. In step S22, a geographic information system (GIS) can be used to provide a location of a dealer or a location of a customer, respectively. Can be. The geographic information system can be provided through the Internet or a website through the software, and if the customer has a mobile communication terminal can inform the nearest dealer and contact information from the customer, and in the case of the dealership the location of the customer I can figure it out.

In this way, an e-code other than a normal barcode is recorded on an information tag that is essentially attached to clothing, electronic products, or various industrial products, and provides corporate members with logistics management and customer relationship management. To provide information and give various benefits.

As described above, the logistics and customer management method and system using the information tag according to the present invention produce and attach the information tag in the form of a bookmark (bookmark), and the information tag includes various information about the product as a barcode. By recording the product by adding an e-code to the serial number of the product, the corporate member can produce and produce the desired information tag without directly producing the information tag.

Moreover, through the medium of information tag, it is possible to receive the information of the consumer, that is, the customer's inclination or the customer's information, so that it is easy to contribute to the establishment of marketing strategy by customer relationship management (CRM). Registered e-codes on the website to receive various benefits, such as increasing the mutual benefits through product reviews and information exchanges between corporate members and individual members, and more effectively logistics and customers. It has the effect of establishing a management system.

The present invention is not limited only to the above-described embodiment, and those skilled in the art will be able to easily change or substitute.

Claims (10)

A first step of connecting to an internet network and accessing a website providing various kinds of information about an information tag; A second step of logging in through a member's registration or a member's authentication process when the website is accessed; A third step of providing information of the produced product in the case of a corporate member through the authentication procedure of the member; A fourth step of generating an e-code including a barcode of a product using the information of the corporate member; A fifth step of inputting an e-code of an information tag in the case of the individual member through the authentication process of the member in the second step; A sixth step of providing information on the input of the e-code of the individual member; A seventh step of determining whether the individual member will participate in the questionnaire after inputting the e-code and inputting information about the questionnaire; An eighth step of earning mileage from the main screen of the website after participating in the survey; Logistics and customer management method using an information tag comprising the ninth step of checking and using the mileage earned on the main screen of the website after the survey participation. The method of claim 1, further comprising providing customer relationship management (CRM) information when the third member is a corporate member. The customer relationship management (CRM) information may be classified by the website operator to classify the information entered by the individual member; Requesting the member according to the marketing information planned by the corporate member; Website operators process and provide the retrieved data according to the data request of the corporate member, Requesting marketing execution and customer relationship management based on processed data provided by corporate members; A website operator running an email service, a short message (SMS) service, an automated response (ARS) service, or a mail sending (DM) service with customer relationship management, Logistics and customer management method using the informational tag, characterized in that the step of providing a result of the execution of the customer relationship management. The logistics and customer management using the information tag according to claim 1, wherein the input of the e-code recorded in the information tag in the fifth step is a mobile communication terminal using a website or a mobile communication network of the Internet network. Way. The method of claim 1, wherein the information tag in the fifth step is an e-code in the form of a cut sheet consisting of a bar code that can be read by a bar code reader and a series of numbers and letters. Logistics and customer management method using the information tag, characterized in that it has a variety of designs. The method of claim 1, wherein the information tag in the fifth step is a two-dimensional e-code in the form of a cut sheet consisting of a barcode readable by an image camera and a code combined with a series of numbers and letters. Logistics and customer management method using an information tag having a variety of designs for the product. The method of claim 1, wherein in the fifth step, the information tag is a smart card type e-code consisting of a barcode that can be read remotely and wirelessly and a combination of numbers and letters. Logistics and customer management method using the tag for information, characterized in that it has a variety of designs, and can be utilized as electronic money. The method of claim 1, wherein the mileage accumulation in the eighth step is any one of a visit to a banner advertisement site, participation in an event, watching a video advertisement, or registering as a member of an affiliate. . The method of claim 1, wherein the use of the mileage accumulated in the ninth step is any one of receiving a cover letter (bookmark), participating in an electronic commerce, reducing a fee of a mobile communication terminal, paying a lottery ticket, or paying a prize. And customer management method using tags. The method according to claim 8, further comprising: searching for and selecting an image of a desired bookmark table when selecting the bookmark (bookmark), selecting a handling point to receive the bookmark table using a text message and a geographic information system, and then selecting the selected bookmark table. Logistics and customer management method using an informational tag, characterized in that consisting of sending the offline or received at the direct dealer. Operator server for providing various database operation and control and various data input and output, A membership management database for managing information about corporate and individual members accessing the website; An e-code management database for managing customer-specific e-codes, An online data management database for managing banner advertisements, logons, products purchased, dealers, subscriptions, events and surveys; A mileage management database for managing the mileage provision and use of individual members who access the website; A website operator for providing information tags and customer relationship management information online, including a logistics information management database for managing information regarding factory shipments of products, distribution centers, and distributors; An internet network for providing access and sharing of data via the website operator online; A member terminal for accessing a website operated by the website operator through the Internet network and receiving e-codes and various kinds of information recorded in an information tag; Corporate member server to provide various database operation and control and various data input / output, A serial number database for managing information on barcodes and style numbers of products; A distributor information database for managing the location, contact and opening / closing status of the dealership; Product related information database to manage the latest information by product, An enterprise member for providing information on an information tag through the Internet network, including an e-commerce management database for managing sales information of products and customers; Provides information about e-codes, calling numbers, user names, event notifications, and anniversary reminders to SMS via the short message service (SMS) from the website operator to the mobile communication terminal of the individual member. Mobile communication network for relaying the wireless communication; Logistics and customer management system using an information tag characterized in that it comprises a mobile communication terminal for transmitting and receiving data from the mobile communication network to the wireless communication.