KR20020075116A - Syatem and method for free charge auction divided into multi-step - Google Patents

Abstract

The present invention relates to a free bidding auction system having a multi-step fastening method and an auction method thereof. The auction method includes the step of notifying the auction start with the auction information including the auction start of the auction item, the auction closing price, the bidding unit to sequentially sequentially bid from the auction start to the auction closing price; Bidding a participant who participated in the auction through the network at a bid different from the final bid by the bidding unit; When the auction closing price is reached, the bidder is determined to the participant bidding the auction closing price. As a result, by inviting participants to participate in the auction method, the advertisement effect of the products provided as a prize can be maximized, and the visit rate of the site can be improved.

Description

Free bidding auction system with multi-stage fastening method and auction method {SYATEM AND METHOD FOR FREE CHARGE AUCTION DIVIDED INTO MULTI-STEP}

The present invention relates to a free bidding auction system having a multi-stage fastening method and its auctioning method. More specifically, by allowing more participants to participate, it is possible to maximize the advertising effect and improve the promotional effect of the product provided as a prize. Free bidding auction system having a multi-step fastening method and the auction method.

As the Internet becomes popular, the Internet provides various services such as an e-mail service and an e-commerce service as well as a role of an information providing medium in which users are provided with information through information retrieval.

Each website that provides these services generates various profits in proportion to the number of visits by users. In other words, if the user increases, the promotion effect of the company or the product is increased, and the sales volume of the product or service is increased, thereby generating a profit. In addition, ad revenue is also expected to attract banner ads from other websites. Accordingly, each website may provide a service that is differentiated from other websites, pay for advertisements on other websites, display banner ads, or insert video ads instead of sending files or e-mails for free. In many ways, such as to encourage users to visit.

In addition, in order to induce recognition of advertisements by users, if a user clicks on a banner advertisement or takes an action similar to that of a banner advertisement, various rewards such as earning cyber money or providing a lottery or a prize are provided. Doing. In addition, the user can use the cyber money accumulated in return for recognizing the banner advertisement and use it for electronic commerce on the network.

However, in general, in order to accumulate such cyber money so that the user can use it for e-commerce, it is necessary to click a banner advertisement steadily over a long period of time. Therefore, the user may pass by not clicking the banner advertisement, and even when the banner advertisement is clicked, the advertisement content may not be properly recognized, and thus the advertisement effect may not be properly obtained. In addition, when the banner advertisement is clicked, the window is closed before moving to the corresponding site, and thus there is a problem in that the visitor cannot be properly induced.

On the other hand, in general, when a new product is released from a company, various events are held online or offline to invest a lot of money and time in product promotion. In general, offline advertisements are advertised through broadcast media such as TV or radio, or promotional products such as demonstrations, tastings, and tastings are promoted according to the characteristics of the product. In addition, on the Internet, by signing a contract on a specific site to advertise a product through a banner advertisement, or by recruiting a quiz about new products, testimonials of new products, and rewarding them, the new products are promoted through various methods. .

However, as described above, there is a problem that publicity through the Internet does not attract the user's attention and the continuous advertising effect is lowered. Accordingly, by keeping the user's surroundings for more than a certain time, the method of increasing the visit rate of the site itself will be sought to maximize the advertising effect.

Therefore, an object of the present invention is to provide a free bidding auction system and auction method having a multi-stage fastening method that can maximize the advertising effect and improve the promotion effect of the product provided as a prize and at the same time improve the visit rate of the site. To provide.

1 is a block diagram of an auction system according to the present invention,

2 is a block diagram of the auction server of FIG.

3 is a configuration diagram of the auction status screen provided when accessing the auction server of FIG.

4 is a configuration diagram of a bid status screen displayed when the bid status view button of FIG. 3 is clicked;

Figure 5 is a flow chart illustrating a prize winning process by the auction system in the present invention.

<Description of the symbols for the main parts of the drawings>

1: Auction Server 3: Participant

5: Auction item provider 10: Bidding decision unit

11: Auction Information Database 13: Auction Progress Information Database

15: Participant Database 17: Lottery Lottery

19: Auction Information

The object of the present invention is to announce the start of the auction together with auction information including the bidding unit to be sequentially bidding at an equal width from the auction start, the auction closing price, the auction start to the auction closing price of the auction item according to the present invention Steps; Bidding a participant who participated in the auction through the network at a bid different from the final bid by the bidding unit; When the auction closing price is reached, the bidding is determined by the free bidding auction method having a multi-step fastening method, characterized in that the bidding is determined to the participants bidding the auction closing price.

Here, the auction preferably ends when the auction closing price reaches zero.

The auction ends when the auction close time is reached, and the final bid price bid at the auction close time may be replaced with the auction close price.

The successful bidder may be requested for the final bidder.

It is desirable to provide the auction item to the successful bidder free of charge.

Setting at least one winning bid price that provides a predetermined reward between the auction start price and the auction closing price; The method may further include the step of determining the winning of the participants who bid the winning bidder for the first time.

Setting a bid excluding the auction closing price and the winning bidding price as a lottery number; The method may further include rewarding the participants who bid the lottery number by winning the lottery number.

On the other hand, the above object, according to another field of the present invention, the auction information stored in the auction information including the bidding unit for the bidding to sequentially sequentially with auction width, the auction closing price, the auction starting price to the auction closing price An auction information database; A participant database in which information on participants participating in the auction through the network is stored; A bid determination unit for determining a successful bidder among the participants when the auction closing price is reached; Presenting the auction information to the participant, it can also be achieved by a free bidding auction system having a multi-step fastening method characterized in that it comprises an auction guide to indicate whether or not the successful bidder determined by the bidding decision.

Preferably, the auction ends when the auction closing price reaches zero.

The bidding determination unit may be terminated when the auction ends the auction closing time, and the final bid price bid at the auction closing time may be replaced with the auction closing price.

The successful bidder may be requested for the final bidder.

Auction items can be provided free of charge to the successful bidder.

The auction information database stores information on at least one winning bidder set to provide a predetermined reward between the auction start price and the auction closing price, and information on a reward corresponding to the winning bidding price; The bid determination unit may determine a winner who first bids the winning bidder as a winner.

A bid excluding the auction closing price and a winning bid may be set to a lottery number, and the lottery lottery may further include a lottery drawing.

Hereinafter, the present invention will be described in detail with reference to the drawings.

The present prize providing system is to provide a prize to a participant 3 connected through a network as a condition to participate in an auction, and as shown in FIG. 1, a plurality of participating in a prize event proceeded by an auction method through a network. Auction server for providing the participants (3), the at least one auction goods provider (5) for providing the auction goods to the prize event, and the auction goods provided from the auction goods provider (5) to the participants (3) through the auction ( It includes 1).

As shown in FIG. 2, the auction server 1 includes an auction information database 11 storing general information on an auction, an auction progress information database 13 storing auction progress, and participating in an auction. Providing the participant database 15 in which the information about the participant 3 is stored, the bid determination unit 10 for determining the successful bidder and the winner among the participant 3 during the auction proceeding, and the auction information to the participant 3. The auction guide unit 19 for notifying whether or not the auction is in progress, and the lottery lottery unit 17 for compensating for the bidder who bids for the successful bid and not won during the auction in the form of a lottery ticket.

The auction information database 11 stores information on auction items and information on auction conditions. The auction items are classified into main prizes in which the auction closing price is known, and sub prizes provided in a multi-step fastening manner between the auction starter and the auction closing price of the main prizes. The main prize is a prize provided from a provider 5 who wants to advertise or promote through an auction. The information on the main prize is somewhat different depending on the main prize. For example, in the case of commercial goods that can be purchased on the market, the main prize information includes the market price, brand, release year, manufacturer, country of origin, size, weight, after-sales period, and product characteristics. In the case of real estate such as buildings and buildings, the main prize information will include the construction year, construction company, quotes, pyeongsu, etc. Information about these main prizes is continuously provided to the participants (3) through the screen during the auction.

The information on the sub-wine includes the product name, the manufacturer, the size, the weight, the characteristics of the product, and the like. The sub-prizes are assigned to a plurality of bids arbitrarily set between the auction start and the auction end, and the participants 3 may or may not disclose the bids to which a plurality of sub-prizes are given during the auction. In the case of disclosing the bid of the sub giveaway, the winning bidder and the trade name of the sub giveaway are disclosed through the sub giveaway notification screen as shown in FIG. 3. In addition, even when the sub-prime and the winning bid are disclosed, additional sub-prizes may be provided without revealing the bid.

Information on the auction conditions include auction time including auction start time and auction end time, auction start price, auction closing price, bidding unit, number of bids, payment method, whether the cost of transportation.

The auction period may be set in consideration of conditions such as auction start number, number of participants, bidding unit, number of bids, and the like, or may be arbitrarily set. The auction period is proportional to the auction start price and inversely proportional to the number of participants, bidding unit, and bidding frequency. In other words, if the auction start price is high, the auction period is increased. If the number of participants, bidding unit, and bid number is low, the auction period is shortened. However, since each condition works in combination, it is necessary to set the auction period in consideration of each condition. On the other hand, without determining the auction end time, it is possible to announce only the auction start time so that the auction proceeds until the auction deadline is reached.

The auction start price is preferably determined according to the market selling price of the auction item. The auction starting price may be set to be the same as the market selling price, or the auction starting price may be set higher or lower than the market selling price. The auction closing price is determined by whether to auction in reverse auction or net auction. In the case of auction in reverse auction, the lowest auction price including 0 won can be set as the auction closing price. In the case of the net auction method, the auction closing price may be arbitrarily set according to the market selling price of the auction item, and even if the auction closing price is determined according to the selling price, the successful bidder does not pay the price. Considering the gist of the present invention, it is preferable to proceed with the auction by the reverse auction method, and set the auction closing price to 0 won. The auction is terminated when the bidder bids by the participant (3) reaches the auction closing time or reaches the auction closing time, and when the auction closing price is reached and the bidding is completed, the participant (3) who bid the auction closing price receives a successful bid, If the auction ends when the deadline is reached, the participant (3) who bids the final bid price at the end of the auction will receive a successful bid.

On the other hand, when the auction is closed and the auction is closed, if the auction closing price is 0 won, the successful bidder will receive the main prize free of charge. If the auction closing price is not 0 won, the successful bidder pays the price for the auction closing price. You will receive a prize. However, even if the closing price of the auction is not zero, it may be possible to offer the main prize to the winning bidder free of charge. In addition, when the auction closes and the auction ends, when the final bid price is not 0, the successful bidder pays the final bid price and receives the main prize, but the final bid price is free to the successful bidder. It can also provide

On the other hand, the bidding unit is set in consideration of the market selling price, auction start price, and the number of participants in the auction item.In the case of a high selling price, auction starting point, or a small number of participants, the bidding unit is made higher, and the selling price or auction starting price is low or the participants. If the number is large, the bidding unit can be lowered. The number of bids is set in consideration of the auction start number and the number of participants in the auction item, and the bid number is increased when the auction start number is high or the number of participants is low, and the bid number is decreased when the auction start number is low or the number of participants is high.

In order to participate in the auction, a member must be registered, and the participant database 15 stores the personal information of the participant 3 participating in the auction and the auction participation information of the participant 3 during the auction. The personal information of the participant 3 is an ID, password, name, social security number, address, telephone number, mobile phone number, and the like, which is generally required to register a website. The auction participation information includes the number of bids, bids, and the like that the participant 3 bids as the auction proceeds.

In addition, the bidder bid by the participant 3 is stored in the participant database 15. Accordingly, the lottery lottery unit 17 may provide a separate prize by drawing a bid in the form of a lottery for the participant 3 who did not receive the main prize or the sub prize through the auction after the auction is completed.

For example, if the auction start price is 1,000 won, the bidding unit is 10 won, and sub-gifts are granted at 700 won and 300 won, the participant 3 may bid from 990 won to 0 won. ) Bidding bids are 990 won, 980 won, 970 won ‥‥ 710, 690 won ‥ 310, 290 won, except 700 won and 300 won with sub giveaway. There are 97 winning bids of 20 won and 10 won. In the lottery lottery unit 17, such a non-winning bid is regarded as a lottery number, the lottery number is drawn, and rewards such as prizes are given to the participants 3 who bid the winning bid.

The auction progress information database 13 continuously updates information on the current bidder bidding by the participants 3 continuously, the number of participants bidding on each bid, the number of bidders, and the total number of bids so far. And stored.

The bid determination unit 10 checks the moment when the participant 3 bids during the auction, and determines the first participant 3 who bids among the plurality of participants 3 who bid the same bid. Participant 3 determined by the bid determination unit 10, and the bids bid by the participant 3 is stored in the auction progress information database 13, the participant database 15, the information for each participant 3 is stored Is stored as auction participation information. On the other hand, when the bidding unit 10 reaches the auction closing price, the bid determination unit 10 judges the first bidder who bids the auction closing price as the successful bidder who is provided with the main prize, and randomly sets a predetermined winning bid price during the auction process. The first participant 3 will be judged the winner who will receive the sub-winners. In addition, when the auction is closed and the auction ends, the final bidder bid at the auction deadline is determined, and the participant 3 who bid the final bidder is determined as a winner as a winner. The information about the participants 3 who have been determined to win or win by the bid determination unit 10 is stored in the auction progress information database 13.

The auction guide unit 19 requests membership from the participants 3 connected through the network and provides auction information stored in the auction information database 11. The auction guide unit 19 provides the participants 3 with the auction progress status updated in real time such as the current auction price changed according to the auction progress, the number of bids of the participants 3, whether the bid is available, and the bid price. do. Furthermore, the successful bidder and the winner are notified to the successful bidder and the winner determined by the bid determination unit 10.

Referring to FIG. 5, a process of providing a premium using the premium providing system according to this configuration will be described below.

When the participant 3 accesses the auction corner of the prize server 1 through the network (S10), the auction information unit 19, the auction status information stored in the auction information database 11 and the auction progress information database 13 Withdraw the, and provides to the participants 3 through the auction progress screen 30 as shown in Figure 3 (S20). On the auction progress screen 30, an auction information table 31 in which the auction situation is displayed and a goods information table 35 in which information on the auctioned goods are provided are formed. In the auction information table 31, a plurality of columns for displaying auction item name, auction number, auction period, remaining time, auction quantity, transportation cost, market selling price, starting price, present price, bidding unit, closing price, and bidding information are formed. have.

The article information table 35 includes a main prize information box 32 in which information is displayed on a main prize to be auctioned, and a sub prize information box 33 in which information on sub prizes is displayed. The main prize information box 32 displays the construction year, the construction company, the location, the number of sheets, the A / S period, etc. of the apartment APT, which is the main prize. The sub-winners information box displays the product name and the winning bid price of the product provided as the sub-winners, and the winner's ID is displayed in real time when a successful bidder is displayed during the auction. In the lower part of the article information table 35, it is known that additional sub prizes, such as a free tasting ticket, are provided in addition to the sub prizes, such as '10 free tasting tickets are provided every day. By providing the sub prizes, the participant 3 is expected to win the sub prize as well as the main prize, so that the participant 3 can continue to participate in the bidding. In addition, by providing additional sub-prizes that do not present a winning bid, it is possible to participate in the participant 3 throughout the auction time in addition to a specific bid.

If the participant (3) who has received such auction proceedings wants to participate in the auction (S30), if he is a member, he must log in (S40, S50), and if he is a non-member, he must log in after signing up (S40). S45). When the participant 3 logs in, the auction progress screen 30 displays a '0 auction bidding' button 36, and the auction information table 31 displays the final bid and the participant ( My bid column and my participation number column indicating the number of bids of 3) is displayed.

Participant 3 observes the current price and reaches the desired bid (S60), clicks the '0 won auction bid' button 36 (S70). When the participant 3 bids by clicking the button 36, and there is another participant 3 who bids on the same bid, the bid determination unit 10 may bid the first among the participants 3 who bid at the same time. The participant 3 is determined (S80). At this time, the bidding participant (3) is displayed in the bid and the number of participation bids by the participant (3) in the bid and the number of participation column and the successful bidding (S90). The participant 3 that has not been bidding transmits a message indicating that the bidding has failed (S85).

On the other hand, if the participant 3 wants to know the bidding status, when the bidding status view button 36 is clicked, the bidding status screen 40 is displayed, and the bidding status screen 40 displays the ID of the bidding participant 3. , A bid status table 45 in which bids, bids, etc. are displayed.

In this way, when a participant bids for a sub giveaway or an additional sub giveaway, the bid determination unit 10 determines the winner by determining the participant 3 who bids the first winning bidder among the bidders. (S100). In addition, the auction guide unit 19 informs the winning participant 3 that the sub prize has been won (S110).

When each participant 3 continuously bids and the bid reaches the auction closing price of 0 won or reaches the auction closing time, the auction ends. When the auction closes when the auction closes to 0 won (S120), the bid determination unit 10 determines the first successful bidder (3) who bids 0 won among the participants (3) who bid 0 won to determine the successful bidder. (S140). When the auction ends when the auction closes (S130), the bid determination unit 10 determines the first bidder for the final bidder (3) and determines a successful bidder (S140). When the auction ends when the auction deadline is reached in this manner, the final bid may be 0 won, which is the auction closing price, or higher.

When the successful bidder is determined in this way, the auction guide unit 19 indicates that the auction is finished, and at this time, the successful bidder's ID is displayed. In addition, the auction guide unit 19 notifies the successful bidder that the successful bid has been made. The winning bidder is then given auctions, including the main and sub-winners. At this time, if the auction deadline of the main prize is reached and the auction is closed and the final bid is not 0, the winner may receive the prize for the final bid and give the prize. You can also provide On the other hand, when the auction is closed and the auction ends, if the auction closing price is set as 100 won or 1000 won, not 0 won, the successful bidder may pay for the auction closing price and receive the auction item. In addition, even if the closing price of the auction is not zero, in the light of the intention of the auction system to increase the advertising effect by providing a free of charge, the successful bidder may be offered free of charge.

On the other hand, when the auction ends, the lottery lottery unit 17 recognizes the bidding bid by the participant 3 as a lottery number, the lottery number, the predetermined reward is provided to the participants (3) of the winning lottery number.

As described above, the present invention provides a giveaway using the auction method, and provides a sub-wine and an additional sub-wine between the starting auction price and the auction closing price. Accordingly, it is possible to attract the participant 3 throughout the auction and to induce the participation of many participants 3. That is, since it can attract the attention of many participants (3) for a long time, it is possible to maximize the advertising effect on the product to give as a prize. In addition, since the number of visitors, the duration of visits, etc. of the site that attracts the auction system can be increased, the advertisement effect of the site itself can be improved.

As described above, according to the present invention, by inviting the participation of participants by providing a prize using the auction method, it is possible to maximize the advertising effect of the product provided as a prize as well as to improve the visit rate of the site. do.

Claims (14)

Announcing the auction start together with auction information including an auction start of the auction item, an auction end price, and a bidding unit for sequentially bidding from the auction start to the auction close price in an equal width; Bidding a participant who participated in the auction through the network at a bid different from the final bid by the bidding unit; When the auction closing price is reached, a free bidding auction method having a multi-step fastening method comprising the step of determining a successful bid to the participants bidding the auction closing price. The method of claim 1, The auction is a free bidding auction method having a multi-step fastening method characterized in that the end is finished when the auction closing price reaches zero. The method of claim 1, The auction is terminated when the auction closing time, the free bidding auction method having a multi-step fastening method, characterized in that the final bidding bidding bidding time is replaced by the auction closing price. The method according to any one of claims 1 to 3, The free bidding auction method having a multi-step fastening method, characterized in that for requesting the bidder for the final bidder. The method of claim 2 or 3, Free bidding auction method having a multi-stage fastening method, characterized in that the bidding participants to provide auction goods for free. The method of claim 1, Setting at least one winning bid price that provides a predetermined reward between the auction start price and the auction closing price; The free bidding auction method having a multi-step fastening method characterized in that it further comprises the step of determining the winning to the participants who first bid the winning bidder. The method of claim 6, Setting a bid excluding the auction closing price and the winning bidding price as a lottery number; The free auction method of claim having a multi-step fastening method, characterized in that it further comprises the step of rewarding the participants who bid the winning lottery number bid. An auction information database in which auction information including auction start items, auction start prices, auction closing prices, and bidding units for sequentially auctioning the biddings from the auction starting price to the auction closing price are sequentially distributed; A participant database in which information on participants participating in the auction through the network is stored; A bid determination unit for determining a successful bidder among the participants when the auction closing price is reached; The bidding auction system having a multi-step fastening method comprising the auction guide unit for presenting the auction information to the participant, and indicating whether or not the successful bidder to the participant determined by the bid determination. The method of claim 8, The auction is a free bidding auction system having a multi-step fastening method, characterized in that when the auction closing price reaches zero won. The method of claim 8, The bidding determination unit, the auction is terminated when the auction closing time, the free bidding auction system having a multi-step fastening method, characterized in that the final bidding bid in the auction closing time to replace the auction closing price. The method according to any one of claims 8 to 10, The free bidding auction system having a multi-stage fastening method, characterized in that the bidding participants request the price for the final bidder. The method according to claim 9 or 10, Free bidding auction system having a multi-step fastening method, characterized in that the bidding participant to provide the auction goods for free. The method of claim 8, The auction information database stores information on at least one winning bidder set to provide a predetermined reward between the auction start price and the auction closing price, and information on a reward corresponding to the winning bidding price; The bidding determination unit, the free bidding auction system having a multi-step fastening method, characterized in that for determining the winner who first bid the winning bidder. The method of claim 8, Free bidding auction system having a multi-step fastening method characterized in that it further comprises a lottery lottery to set a bid excluding the auction closing price and the winning bid as a lottery number.