KR20020033383A - Advertisement method of anti-promotion in internet - Google Patents

Abstract

According to the present invention, if an internet user accesses a reverse promotion site, the reverse promotion site provides a banner to the user and, as the user clicks on the banner, suggests that the user meets the requirements presented after presenting the requirements of the main target layer of the banner advertisement. The present invention relates to a reverse promotion advertisement method for transmitting a corresponding advertisement to a identified user through various methods.

According to the present invention, a first step of providing a web page in which a plurality of banner advertisements are listed when an internet user logs in after accessing the reverse promotion server and signing up; A second step of presenting a main target layer requirement corresponding to the clicked banner advertisement when the internet user clicks on the banner advertisement; A third step of selecting a reception method by providing various reception methods for receiving banner advertisement-related product information when the Internet user satisfies the presented main target floor requirement; And a fourth step of transmitting the banner advertisement related product information by using the reception method selected by the Internet user among the various reception methods presented in the third step.

Description

Advertisement method of anti-promotion in internet}

The present invention relates to a method for reverse promotion advertising using the Internet. In particular, when an internet user accesses a reverse promotion site, the reverse promotion site provides a banner to the user and the user needs to click on the banner. After presenting the present invention, the present invention relates to a reverse promotion advertisement method for confirming whether the user meets the presented requirements and transmitting the corresponding advertisement to the identified user through various methods.

Recently, as telesales or telemarketing is activated, advertisements related to this are easily encountered. Advertisements and orders in this case are usually by mail or telephone. Also, with the development of communication media, the act of buying and selling goods through PC communication service has become popular.

The popularization of such communication media has brought about the convenience and necessity of online advertising, and the commercialization and generalization of the Internet have recognized the importance of online advertising. Online advertising refers to the act of communicating between people who need information in real time using electronic media equipment that can communicate. The remarkable growth of electronic media suggests the possibility of new changes in advertising.

In addition to advertisement copying and purification images, the Internet has been activated and used more and more, and the necessity of online advertisements is increasing as technologies such as multimedia functions and virtual reality are introduced and used.

In the case of Internet advertisements, advertisements that give a small amount in proportion to the number of times of viewing the advertisements are also appearing. In the case of Internet advertising, unlike the advertising media that transmit information indiscriminately, only users who visit the site can see the advertisement.

So no matter how good your ads are, you don't have a chance to deliver a message to them unless they visit your site. Each site should encourage customers to visit their site in order to see the advertisement. One of these methods is to encourage the visitor by providing promotions to a certain number of site visitors.

It is important to keep in touch with customers so that customers who have visited a site can find it again. By maintaining such bonds, promotion strategies such as providing discount coupons to customers who purchase a certain amount of goods or providing products to customers through quizzes are being actively performed.

This promotion strategy has the advantage of retaining a large number of customers within a certain period of time, but it requires more effort to generate new events to attract customers' attention in order to maintain and manage customers for a long time.

Careful observation of whether or not the loyalty to the brand or product of the customers attracted by the promotion strategy is required, and the efforts to ensure that these customers continue to advertise in accordance with their expectations and to make these customers loyal customers The success of web advertising depends on whether it can continue to attract.

On the other hand, web advertising is different from traditional advertising, one of which is advertising by individual. Existing advertisements can be targeted to a specific group due to the characteristics of mass media, and the targets cannot be broken down by specific individuals. However, the web basically makes it easy to find out who is viewing the advertisements. There is a possibility.

However, the current web advertisements on the Internet do not take advantage of the possibility of individual advertisements. Therefore, since a company or a company is often indiscriminately sent to the consumer's preferences, the consumer may have a heterogeneity. More often they felt rejected.

Accordingly, the present invention has been made to solve the above problems, when the Internet user accesses the reverse promotion site, the reverse promotion site provides a banner to the user, and as the user clicks on the banner, The purpose of the present invention is to provide a reverse promotion advertisement method for confirming whether a user is suitable for the proposed requirement and then transmitting the advertisement to the identified user through various methods.

1 is a conceptual diagram illustrating a reverse promotion advertising method according to an embodiment of the present invention.

2A and 2B illustrate an initial stage web page provided to an Internet user as a web page used in the present invention.

3 is a flowchart of a reverse promotion advertisement method according to an embodiment of the present invention.

4 is a flowchart of a reverse promotion advertisement method according to another embodiment of the present invention.

5 is a conceptual diagram of a reverse promotion advertising method using the Internet according to another embodiment of the present invention.

6 is a view showing a network connection state of the reverse promotion advertising method using the Internet according to another embodiment of the present invention.

7 is a flow chart of a reverse promotion advertising method using the Internet according to another embodiment of the present invention.

<Explanation of symbols for the main parts of the drawings>

110, 510, 610a ~ 610n: Internet users

120, 520, 620: reverse promotion server

130, 530, 630: Advertiser

In order to achieve the above object, according to the present invention, a first step of providing a web page in which a plurality of banner advertisements are listed when an internet user logs in after logging in after joining a reverse promotion server; A second step of presenting a main target layer requirement corresponding to the clicked banner advertisement when the internet user clicks on the banner advertisement; A third step of selecting a reception method by providing various reception methods for receiving banner advertisement-related product information when the Internet user satisfies the presented main target floor requirement; And a fourth step of transmitting the banner advertisement related product information by using the reception method selected by the Internet user among the various reception methods presented in the third step.

According to the present invention, a first step of providing a web page listing a plurality of banner advertisements when the Internet user accesses the reverse promotion server; A second step of presenting a main target layer requirement corresponding to the clicked banner advertisement when the internet user clicks on the banner advertisement; A third step of recommending membership by providing a membership registration web page if the Internet user satisfies the presented main target audience requirement; A fourth step of selecting a reception method by providing various reception methods for receiving banner advertisement-related product information after allowing the Internet user to join a membership in the third step; And a fifth step of transmitting the banner advertisement related product information by using the reception method selected by the Internet user among the various reception methods presented in the fourth step.

In addition, according to the present invention, a first step of providing an identity information to the reverse promotion server to access the Internet user; The reverse promotion server accumulates identity information and groups Internet users based on the stored identity information; The third promotion server provides a group list and a group personality to an advertiser; A fourth step of providing a target advertisement when the Internet user of the selected group connects when the advertiser selects the group and requests the target advertisement; And a fifth step of providing the advertiser with the identity information of the Internet user as the Internet user clicks on the provided target advertisement.

Referring now to Figures 1 and below, the preferred embodiment of the present invention will be described in detail.

1 is a conceptual diagram illustrating a reverse promotion advertising method according to an embodiment of the present invention.

Referring to the drawings, when the Internet user 110 accesses the reverse promotion server 120, the reverse promotion server 120 is provided with a subscription button and a login button to the Internet user 110, and a web listing a plurality of banner advertisements. Provide a page.

In this case, an example of the provided web page is illustrated in FIG. 2A. The upper left side of the illustrated web page includes a free sign-up button and a login button, and a search box is provided on the right side.

In addition, an event notification window related to the reverse promotion site is provided below the web page, and a banner advertisement window is provided on the lower right side of the web page.

The banner advertisement window provided includes MP3 mobile phones, Samsung Audio, Spectra, Rio, SM525, n016, and the like.

When the internet user 110 clicks the free subscription button on the provided web page, the reverse promotion server 120 provides the internet user 110 with a subscription web page.

In addition, after the Internet user 110 inputs his or her personal information into an input window of a membership webpage provided for membership, the reverse promotion server 120 registers as a member. Allow.

Meanwhile, when the internet user 110 clicks the login button, the reverse promotion server 120 provides the internet user 110 with a login window provided with an ID input window, a password input window, and an enter button as shown in FIG. 2B. to provide.

If the Internet user 110 clicks the enter button after inputting the ID and password, the reverse promotion server 120 permits login if the Internet user registered as a member after performing the user authentication process.

Subsequently, the reverse promotion server 120 provides a banner advertisement window to the Internet user 110. When the Internet user 110 clicks on the banner advertisement, the reverse promotion server 120 presents the requirements of the main target audience and checks whether the user has his or her own right. do.

At this time, if the main target audience requirement is the required age, whether it is for women's or men's goods, and if it is expensive, the living standard has the purchasing power to purchase the item-salary, real estate, real estate. There are requirements to check back.

The internet user 110 checks whether the Internet user 110 corresponds to the presented requirements and transmits the result to the reverse promotion server 120. In this case, the reverse promotion server 120 may be configured to satisfy the requirements of the Internet. In the case of 110), it is inquired whether an advertisement transmission is desired.

Then, if the Internet user 110 wants to transmit the advertisement corresponding to the banner advertisement clicked on, and selects the receiving method, the receiving method is selected.

In this case, the selectable reception method includes sending a web catalog via e-mail, sending a DM through offline, visiting a salesperson, checking a sample, consulting a phone call, and video chatting.

In this case, in the case of sending the web catalog via e-mail, it is required to input an e-mail address, and the corresponding web catalog is transmitted to the input e-mail address.

In case of DM sending via offline, check the address, type and quantity, and send the type and quantity to the address.

In the case of a salesperson visit, check the address and gender, and have the salesperson visit according to the gender.

In the case of sending a web catalog via e-mail or sending a DM via offline, the reverse promotion site 120 may request confirmation from the Internet user 110 about whether or not to receive the mail. If it is not received by easily checking whether or not to receive or send the catalog to send and send can be sent to the catalog or the like method by resend.

When the Internet user 110 views a web catalog transmitted through an e-mail, a web catalog transmitted through a mail, or purchases an item through a salesperson, a certain benefit is provided to the buyer.

3 is a flowchart of a reverse promotion advertisement method according to an embodiment of the present invention.

First, when an internet user accesses the reverse promotion server (step S110), the reverse promotion server provides a subscription web page to induce membership registration.

Then, when the Internet user inputs the personal information into the corresponding input window through the member registration web page, and transmits the input personal information to the reverse promotion server, the reverse promotion server allows the Internet user to register (step S112).

Thereafter, the reverse promotion server provides the Internet user with a banner advertisement providing web page in which a plurality of banner advertisements are listed so that the Internet user clicks on the desired banner advertisement (steps S114 and 116).

When a user clicks on a banner ad, the user presents a main target audience requirement-the user is checked for age, gender, average monthly income, possession of a property or real estate-and if the user meets the suggested requirements. (Step S118, 120).

If the result of the check is not applicable, another banner advertisement is provided (step S122), so that a desired advertisement is selected from the provided banner advertisement, and then repeated from step S116.

As a result of the check, various reception methods are provided (for example, web catalog transmission, catalog transmission, visit consultation) (step S124), and a desired reception method is selected from the provided reception methods (step S126).

At this time, if the Internet user selects the catalog transmission, and checks the address, type, quantity (step S130), and transmits the quantity of the corresponding type to the address (step S132).

Then, when notifying whether or not the reception is notified that there is a gratuitous benefit, and accordingly, if the Internet user notifies whether or not to receive a gratuitous benefit (step S136).

On the other hand, if the Internet user selects the agent as a reception method, the visitor, telephone or chat consultation is selected (step S140), if the visit consultation is selected to check the address (step S142), The agent visits the address (step S148).

In addition, in the case of telephone consultation, the telephone number is transmitted, and the counselor calls out to the corresponding telephone (Out-bound) to perform telephone consultation with the Internet user (step S148).

In addition, in the case of a video chat, an internet user opens a chat window between the counselors so that the video chat can proceed (step S150).

On the other hand, when the Internet user selects the web catalog transmission as a reception method, the e-mail address is checked (step S160), and the web catalog is transmitted to the confirmed e-mail address (step S162).

In this case, even if the reception is notified, it is notified that there is a free gift event and the reception is notified (step S164), so as to give a benefit (step S166).

Here, although not shown in FIG. 3, when the user purchases an item through a web catalog, a catalog, and a visiting counselor who have been transmitted, various benefits are provided according to the purchase.

4 is a flowchart of a reverse promotion advertisement method according to another embodiment of the present invention.

First, when an internet user accesses the reverse promotion server (step S210), the reverse promotion server provides a banner advertisement web page in which a plurality of banner advertisements are listed (step S212).

Subsequently, by clicking on the banner (step S214), the main target audience requirements-age, gender, average monthly income, owned property, real estate-are presented (step S216), and a check is made (step S218). .

If the Internet user does not meet the main target floor requirement, another advertisement is provided (step S220) and the process is repeated from step S214 of clicking the provided banner advertisement.

If the Internet user meets the main target audience requirements, it is determined whether the user wants to receive an advertisement (step S222), and if the user does not want to receive the advertisement, the process is repeated from step S220 to provide another advertisement. (Step S224).

If the user wants to register (step S226), various receiving methods are provided (step S228), a desired reception method is selected (step S230), and an advertisement according to the selected reception method is transmitted (step S232).

In this case, various receiving methods may include a web catalog, a catalog, an agent connection, an agent visit, and the like.

In addition, it is also here informed that there is a gratuitous benefit according to whether to notify whether or not to receive the advertisement, and to give a gratuitous benefit according to the notification when receiving the advertisement.

In addition, when the product is purchased through the transmitted web catalog, catalog, counselor visit, counselor connection, etc., the benefits are provided accordingly.

5 is a conceptual diagram of a reverse promotion advertising method using the Internet according to another embodiment of the present invention.

Referring to the drawings, first, the customer 510 transmits his / her identity information-name, resident registration number, address, school of origin, history, etc. to the reverse promotion server 520.

Next, the reverse promotion server 520 receives the identification information from the plurality of customers 510 and groups the customers 510 by classifying the customers according to various classification criteria-gender, age, place of residence, and the like.

Thereafter, the advertiser 530 is provided with a list of groups to select a desired group. Of course, if there is no group that he wants to advertise, the personality of the desired group is transmitted to the reverse promotion server 520 to reclassify the customer 510 to select a suitable customer.

Next, the advertiser 530 requests the target advertisement to the reverse promotion server 520. In this case, the advertiser 530 specifies the period, the number of times, and the position, the size, and the like in the case of the banner advertisement.

The reverse promotion server 520 transmits the target advertisement to the customer 510 in the form of a banner advertisement, for example, and when the customer 510 sees the provided banner advertisement and clicks the banner advertisement when a desired product is advertised, the reverse promotion server 520 The promotion server 520 may provide the advertiser 530 with the identity information of the customer 510 who clicks the banner advertisement.

Then, the advertiser 530 transmits an appropriate web catalog, sends a DM, or visits a salesperson based on the identification information of the provided customer 510 so as to focus marketing capabilities on the likely customers. do.

6 is a view showing a network connection state of the reverse promotion advertising method using the Internet according to another embodiment of the present invention, Figure 7 is a flow chart of a reverse promotion advertising method using the Internet according to another embodiment of the present invention. .

Referring to the drawings, a plurality of users 610a to 610n may be connected to the reverse promotion server 620 and the advertiser server 630 through a communication network (for example, the Internet), and may be connected to the reverse promotion server 620 or a communication network. The advertiser server 630 may be accessed.

In addition, the reverse promotion server 620 stores a customer's classification criteria, and has a database for classifying and storing customers by grouping the database. The advertiser server 630 also has a personality of a group that wants its own advertisement. It has a database that stores.

Now, a method for reverse promotion advertising through the Internet according to another embodiment of the present invention will be described in detail.

First, when Internet users 610a to 610n access the reverse promotion server 620 through a communication network (step S310), the reverse promotion server 620 checks whether a member is registered.

If it is confirmed that the member is allowed to log in, if not, the member is provided with a member registration webpage to register as a member (step S312).

Subsequently, the Internet users 610a to 610n access the reverse promotion server 620 and provide identity information using a web page inputted from the reverse promotion server 620 for identification information such as name, address, social security number, and history. (Step S314).

Next, the reverse promotion server 620 collects the identification information of the plurality of customers received and groups the customers and stores them in a database (step S316).

Then, the group personality and group list of each group is provided to the advertiser server 630 to determine whether there is a group of personality that the advertiser wants to advertise (step S320).

As a result, if there is a desired group, the target advertisement is requested by specifying the desired group (s) (step S326). If there is no desired group, the advertiser sends the desired group's personality to the reverse promotion server 620 (step S322). The clients are grouped according to their personality (step S324), and then a target advertisement is performed (step S326).

The reverse promotion server 620 provides the target advertisement in the form of a banner advertisement when the Internet users 610a to 610n of the group who wants the target advertisement are connected (step S328), and provides the provided advertisement to the internet user 610a to 610n) may provide a web page to place an order and receive a desired quantity, price, etc.-provide identity information to the advertiser of the advertisement (step S332).

Advertisers can focus their marketing capabilities on high potential customers through e-mail, direct mail, DM, or business trips based on customer orders sent from reverse promotion sites.

By doing so, we can reduce marketing costs by selectively marketing to a small number of employees, and pay cash prizes (incentives such as cash or cyber money, points, gifts, etc.) to customers who respond to their promotions.

Although the present invention has been described in detail with reference to preferred embodiments, the scope of the present invention is not limited to the specific embodiments, and should be interpreted by the appended claims.

According to the present invention, the Internet user can be provided with a target advertisement suitable for him by providing his identity information, it is possible to easily obtain useful information.

In addition, according to the present invention, there is an effect to reduce the marketing cost by selectively marketing to a small number of people from the advertiser's point of view.

In addition, according to the present invention, the marketing cost can be reduced from the advertiser's point of view, the cost can be provided to the customer as a free gift to contribute to sales promotion.

Claims (9)

A first step of providing a web page listing a plurality of banner advertisements when an internet user logs in after logging in after joining a reverse promotion server; A second step of presenting a main target layer requirement corresponding to the clicked banner advertisement when the internet user clicks on the banner advertisement; A third step of selecting a reception method by providing various reception methods for receiving banner advertisement-related product information when the Internet user satisfies the presented main target floor requirement; And And a fourth step of transmitting the banner advertisement-related product information using the reception method selected by the Internet user among the various reception methods presented in the third step. The method of claim 1, The second target main target floor requirement is at least one of age, gender, average monthly income, property owned, property owned by the reverse promotion method. The method of claim 1, The various promotional methods for receiving the product information of the third step include at least one of web catalog transmission, catalog transmission, counselor visit, counselor connection. A first step of providing a web page listing a plurality of banner advertisements when an internet user accesses a reverse promotion server; A second step of presenting a main target layer requirement corresponding to the clicked banner advertisement when the internet user clicks on the banner advertisement; A third step of recommending membership by providing a membership registration web page if the Internet user satisfies the presented main target audience requirement; A fourth step of selecting a reception method by providing various reception methods for receiving banner advertisement-related product information after allowing the Internet user to join a membership in the third step; And And a fifth step of transmitting the banner advertisement-related product information using the reception method selected by the Internet user among the various reception methods presented in the fourth step. A first step of accessing an internet user and providing identification information to a reverse promotion server; The reverse promotion server accumulates identity information and groups Internet users based on the stored identity information; The third promotion server provides a group list and a group personality to an advertiser; A fourth step of providing a target advertisement when the Internet user of the selected group connects when the advertiser selects the group and requests the target advertisement; And And a fifth step of providing the advertiser with the identity information of the Internet user as the Internet user clicks on the provided target advertisement. The method of claim 5, The first step is, A sixth step of confirming whether a member is registered when the Internet user is connected; A seventh step of allowing the user to log in as a result of the checking in the sixth step and allowing the user to log in after joining the member if not a member; An eighth step of the reverse promotion server transmitting an identity information providing web page to the Internet user; And The reverse promotion advertising method using the Internet comprising the nine steps of receiving the identity information web page containing the identity information from the Internet user. The method according to claim 5 or 6, The fourth step, A tenth step of determining whether a desired group exists by analyzing the group list and the group personality; An eleventh step of designating a group and requesting a target advertisement if there is a desired group as a result of the determination of the tenth step; A twelfth step of transmitting a group personality if there is no group desired as a result of the determination of the tenth step; And And a thirteenth step of providing a target advertisement to the grouped Internet users by grouping the Internet users suitable for the group characteristics transmitted in the twelfth step. The method of claim 7, wherein And a 14th step of the advertiser transmitting the web catalog to the internet user based on the identification information. The method of claim 7, wherein And a 14th step of sending, by the advertiser, the DM based on the identity information to the Internet user.