KR20000060044A - Method for inducing advertisement and managing member using by e-mail in communication network - Google Patents

Abstract

1. TECHNICAL FIELD OF THE INVENTION

The present invention relates to a member management and advertisement induction method using electronic mail in a communication network, and a computer readable recording medium recording a program for realizing the method.

2. The technical problem to be solved by the invention

According to the present invention, after recruiting members in a communication network such as the Internet, the questionnaire of the members is analyzed to induce an appropriate advertisement for the members, and then the member management and advertisement for transmitting the advertisement to the corresponding members by e-mail. It is an object of the present invention to provide a computer-readable recording medium recording a triggering method and a program for realizing the method.

3. Summary of Solution to Invention

The present invention includes a first step of constructing a database for storing and managing information about members, and posting contents for recruiting members and questionnaires accordingly; A second step of registering users who answered the questionnaire as a member in the database and statistically analyzing the questionnaire of the subscribed members; A third step of informing the information provider having the information (advertisement) required by the corresponding members and causing the advertisement; And a fourth step of receiving an advertisement from the information provider and transmitting the advertisement to the corresponding members by using an e-mail.

4. Important uses of the invention

The present invention is used for advertising services in communication networks such as the Internet.

Description

METHOD FOR INDUCING ADVERTISEMENT AND MANAGING MEMBER USING BY E-MAIL IN COMMUNICATION NETWORK}

The present invention relates to a method of advertising in a communication network, and in particular, after recruiting members free of charge in a communication network such as the Internet, causing a suitable advertisement for the members and transmitting the corresponding advertisement to the corresponding members via e-mail, and A computer readable recording medium having recorded thereon a program for realizing the method.

That is, the present invention statistically analyzes the questionnaire of the free member to register the member according to various questionnaires such as age, gender, hobbies, region, anniversary (birthday, wedding anniversary, graduation, entrance, etc.), specialty, and what they want to have. By providing the advertisements and information accordingly, the members can receive only the advertisements they want, and each company or institution can create the maximized advertising effect at a low cost. It relates to a method of member management and advertisement inducing profit generation and a computer readable recording medium recording a program for realizing the method.

Today, the number of Internet users is increasing day by day, and the impact of social and industrial influences is increasing dramatically. Therefore, various application services using the Internet are emerging, and interest among advertisement services for generating profits among many application services is increasing.

In the past, advertisements were carried out by placing a banner advertisement on a famous Internet site in each company or institution. However, such a conventional advertising method has a disadvantage in that it is not as efficient as it takes a huge cost because it performs an advertisement for an unspecified number of customers regardless of whether or not the product or institution of the company concerned.

In addition, among the advertising methods developed so far, the method using e-mail transmits a large amount of e-mail to an unspecified number of users, thereby generating a lot of spam mails, slowing down the speed of the Internet, and causing inconvenience to Internet users. There were many issues that brought about.

Therefore, there is an absolute demand for a new advertising method that can be efficiently used on the Internet.

That is, it generates a lot of advertisement demand by attracting the most important Internet visitors on the Internet, and increases the number of members by regularly providing only necessary information (advertisement) to Internet users (members only). Each company or institution that wants to provide the information can maximize the advertising effect by providing the user with the appropriate information, and the Internet service company, which is an intermediary that brokers consumers and suppliers, receives advertising profits from each organization or company. There is a need for a new method of advertising services that can generate revenue.

The present invention has been devised to meet the above demands, and after recruiting members in a communication network such as the Internet, the questionnaire of the members is analyzed to induce suitable advertisements for the members, and then the corresponding advertisements are used by e-mail. It is an object of the present invention to provide a computer-readable recording medium recording a member management and advertisement induction method for transmitting to members and a program for realizing the method.

1 is an exemplary diagram showing a relationship between an advertisement broker system, an advertisement consumer system, and an advertisement provider system to which the present invention is applied.

2 is a structural diagram of an embodiment of an advertisement consumer database according to the present invention;

Figure 3 is an embodiment flow diagram for a member management and advertising induction method using e-mail according to the present invention.

* Explanation of symbols for the main parts of the drawings

10: notification intermediary system 20: advertising consumer system

30: Ad provider system

In order to achieve the above object, the present invention, in the member management and advertisement induction method using the e-mail in the communication network, to configure a database for storing and managing information about the members, recruiting members and the questionnaire accordingly A first step of posting content; A second step of registering users who answered the questionnaire as a member in the database and statistically analyzing the questionnaire of the subscribed members; A third step of informing the information provider having the information (advertisement) required by the corresponding members and causing the advertisement; And a fourth step of receiving an advertisement from the information provider and transmitting the same to the corresponding members by using an e-mail.

On the other hand, the present invention, in order to provide an advertising service using e-mail, in a communication network having a high-capacity processor, to configure a database for storing and managing information about the members, the content of recruiting members and accordingly A first function of posting survey content; A second function of registering users who have answered the questionnaire as a member in the database and statistically analyzing the questionnaire of the subscribed members; A third function of informing the information provider having the information (advertisement) that the member needs to analyze, causing the advertisement; And a computer-readable recording medium having recorded thereon a program for realizing a fourth function of receiving an advertisement from the information provider and transmitting the same to the members by using an e-mail.

The above objects, features and advantages will become more apparent from the following detailed description taken in conjunction with the accompanying drawings. Hereinafter, exemplary embodiments of the present invention will be described in detail with reference to the accompanying drawings.

1 is an exemplary view showing a relationship between an advertisement broker system, an advertisement consumer system, and an advertisement provider system to which the present invention is applied, and FIG. 1 illustrates an example of an Internet service provider as an advertisement broker, an Internet user as an advertisement consumer, and an agency and an enterprise as an advertisement provider. It is a block diagram showing a child relationship.

Looking at the specific configuration and operation to which the present invention is applied as follows.

First, Internet users visit the Internet site (internet service provider) of the advertisement broker system 10 (21), report the free recruitment advertisement posted on the Internet site by the internet service provider (11), and Respond to the survey contents (22). In this case, the content of the questionnaire includes various questionnaires, such as hobbies, age, gender, region, wants, specialties, anniversaries (birthday, anniversary, entrance, graduation, etc.) and occupation of the Internet user.

Then, the internet service company registers the Internet users who responded to the questionnaire as a member in the advertisement consumer database, statistically analyzes the questionnaire of the subscribed members, and has a company or institution that has the information (advertising) that the member needs. The number of customer members and specific necessary items, etc. are notified to the back (12) to trigger an advertisement. Then, the relevant corporation or institution provides the advertisement and various information to the Internet service provider based on the analyzed statistical data to advertise to the desired advertisement consumer (31), and then pays the advertising fee accordingly. .

Subsequently, the internet service company transmits advertisements and various information suitable for the corresponding members (internet users) by using an e-mail (13) to fulfill customer responsibility and responsibility for the corresponding company. By providing such advertisements and information, each member (internet user) can further enhance the image of institutions and businesses, induce purchases of desired items, and interest in the desired institutions (e.g., providing college entrance data for high school students, Providing specific information about the school of interest increases the interest or interest in the school (23). In this way, the institutions and businesses that supply advertisements have the desired customer acquisition and sales increase effects (inducement of product sales and image increase), thereby obtaining the desired profits.

Through the present invention as described above, it is possible to generate a lot of demand for the Internet service company by attracting the most important Internet visitors on the Internet.

In addition, the present invention as described above allows to induce an efficient advertisement through a large number of visitors, so that the information provider, the information consumer and the information broker 3 can all benefit. In other words, the number of members can be increased by regularly providing the desired information to Internet users (members only) who want a variety of information (advertising), and each company or institution that wants to provide the information (advertising) By providing appropriate information (advertisement) to the user, the effect can be maximized, and the Internet service provider, which is an intermediary to broker the consumer and the supplier, can generate revenue by receiving advertising fees from each institution or company.

2 is a structural diagram of an embodiment of an advertisement consumer database according to the present invention.

As shown in the figure, the advertiser's database consists of a member identifier (ID) field, an age field, a gender field, a hobby field, an occupation field, a local field, a want field, a specialty field, an anniversary field, and the like.

After that, the advertisers who responded to the questionnaire survey by accessing the Internet service provider are registered as members, and the contents of each item responded by the advertisers are stored in the advertisement consumer database configured as described above, which is suitable for advertisements of companies or institutions. Induce advertising by analyzing / extracting members and providing them to companies or organizations.

3 is a flowchart illustrating an embodiment of a member management and advertisement induction method using e-mail according to the present invention.

First, an Internet service provider constructs a database of advertisers with a member identifier (ID) field, age field, gender field, hobby field, occupation field, region field, what you want field, specialty field, and anniversary field. Post the content of the advertisement and the questionnaire accordingly posted (301).

Afterwards, Internet users (advertisers) access the Internet site (internet service company) of the advertisement broker system 10, view the free member recruitment advertisement posted by the Internet service company on the Internet site, and the questionnaire about the free member recruitment. Answer 303. At this time, the questionnaire content includes contents to be stored in the advertisement consumer database.

Subsequently, the Internet service provider registers the Internet users who respond to the questionnaire as a member in the advertisement consumer database (305), and statistically analyzes the questionnaire of the subscribed members and has the information (advertisement) required by the corresponding members. Informing an enterprise or an organization by informing the number of customers and specific necessary items, the advertisement is triggered (307).

Subsequently, the relevant companies or institutions are provided with advertisements and various information to Internet service providers based on the analyzed statistical data, and requested to advertise to the desired advertisement consumers (309), and those members (Internet users) The advertisement and various information suitable for the user are transmitted using an e-mail (311). After that, the advertising fee is collected from the company or organization.

The present invention described above is not limited to the above-described embodiments and the accompanying drawings, and various substitutions, modifications, and changes can be made in the art without departing from the technical spirit of the present invention. It will be apparent to those of ordinary knowledge.

The present invention as described above, by analyzing the questionnaire of the free member statistically by age, gender, hobbies, region, anniversary (birthday, anniversary, graduation, entrance, etc.), a variety of questionnaires, such as what you want to have and members By registering the program, and providing the advertisement and information accordingly, the member can receive only the desired advertisement, and each company or institution can create the maximized advertising effect at a low cost, and the mediator accordingly It has the effect of making money from advertising charges.

In addition, the present invention can effectively contribute to the spread of the use of the Internet and increase the convenience of using the Internet by efficiently managing members through the e-mail on the Internet, and by providing a suitable advertisement for each member at a low cost.

Claims (3)

In the member management and advertisement induction method using e-mail in the communication network, A first step of constructing a database for storing and managing information about members, and posting contents for recruiting members and questionnaires accordingly; A second step of registering users who answered the questionnaire as a member in the database and statistically analyzing the questionnaire of the subscribed members; A third step of informing the information provider having the information (advertisement) required by the corresponding members and causing the advertisement; And A fourth step of receiving an advertisement from the information provider and transmitting the advertisement to the corresponding members by using an e-mail Membership management and advertising using the e-mail made, including. The method of claim 1, The database, Member management and advertisement induction method comprising a member identifier (ID) field, an age field, a gender field, a hobby field, an occupation field, a local field, a want field, a specialty field, an anniversary field, and the like. . In order to provide an advertising service using e-mail, in a communication network having a large capacity processor, A first function of constructing a database for storing and managing information about members, and posting content of recruiting members and questionnaires accordingly; A second function of registering users who have answered the questionnaire as a member in the database and statistically analyzing the questionnaire of the subscribed members; A third function of informing the information provider having the information (advertisement) that the member needs to analyze, causing the advertisement; And A fourth function of receiving an advertisement from the information provider and transmitting the advertisement to the corresponding members by using an e-mail A computer-readable recording medium having recorded thereon a program for realizing this.