KR20000024661A - Maximizing the Effects of Internet Advertisements using Customer Management Database and E-mail - Google Patents

Abstract

The present invention relates to an internet advertising method, wherein a customer registers as a member in a customer management database, an advertiser manually and automatically selects a target audience according to a search condition, produces an advertisement, and sends an email to relevant target audiences. Internet advertising, including sending, receiving the email and sending the result to the customer management database, providing advertising results statistics to the advertiser, and appropriately distributing advertising profits to customers and donor organizations. Way.

According to the present invention, the advertiser can actively select specific target audiences to provide advertisements through e-mail, and have an obligation to pay a predetermined donation at the social contribution level and the right to obtain profits by viewing the received e-mail. Sexually registered recipients can see an advertisement, which can be a significant advantage over email, banners, pop-ups, and push ads that are randomly targeted to unspecified audiences.

Description

Maximizing the Effects of Internet Advertisements using Customer Management Database and E-mail}

The present invention relates to an Internet advertising method, which can double the effectiveness of advertising by promoting an advertising strategy through active customer selection, and at the same time, customers can donate the profits generated from advertising to disadvantaged neighbors or social groups that are in social difficulties. So that

The invention can be seen as its feature.

Looking at the type of conventional Internet advertising can be divided into web services, email services, Usenet services, push services, etc. Briefly, as follows.

First, the Internet advertisement using a web service is a general advertisement type that can be seen on the Internet, and a banner advertisement (Banner AD) that is commonly seen when accessing a search engine or a homepage of a famous media company can be seen as a general form. Banner advertisements are hyperlinked from the famous homepage to the advertiser's homepage, and when an Internet user clicks on the Internet advertisement, the banner advertisement is linked to the advertiser's homepage. Internet advertising not only promotes the company, but also uses the characteristics of the Internet to make corporate services and products known to Internet users, and also serves as a bridge that enables direct sales. In addition, Internet advertising plays an important role in carrying out product promotions (promotions) conducted by companies on the Internet and presenting prizes through cyber events or identifying customer needs in real time through Internet consumer surveys. However, the disadvantage of internet advertisement using such web service is that chronicized customers who traverse several internet sites tend not to see the advertisements and get out of the site without getting the advertisements.

Second, there is a new method of direct mail (DM), which delivers a variety of information to a specific target group by using highly available email. Existing e-mails have been exchanged text-based, but now they use multimedia e-mails with graphics and moving images to deliver effective product information. In addition, e-mail can be linked to the homepage of a company by using hypertext, which is used as a method of Internet advertising. But customers also complain about receiving unwanted email or receiving large amounts of spam. In this case, there is a clear tendency to delete without seeing.

Third, Usenet service is more effective target-oriented advertising method than exposing advertisements to the public by exposing advertisements to groups of Internet users who are interested in a specific field on the Internet. Of course, Usenet users may be the public who are exposed to advertising, but they may be keen to act as a private organization that defends consumer rights to companies that sell misleading or misleading products. Advertising method using such a usenet service is one of the methods that can be used on the Internet, and can be said to be an advertising method that is currently being made.

Fourth, the push (Push) service is a service that sends the information desired by the user to the client of the user connected to the Internet or the information adapted by the Internet information providing companies in real time. This service is a method of sending a large amount of information to each computer connected to the Internet, and at the same time, delivers the information of the service or product of the company that wants to expose the advertisement to the client window to double the advertising effect. Push service can be very effective as a new form of delivery of informational (Infomercial = information and commercial) advertising that is a mixture of the advertiser's product information and advertising to the user. However, due to the fact that the push service consumes a lot of network resources, the current status as an internet advertisement does not work much except for a few companies.

Therefore, there is a demand for a new technique of internet advertising that can be appealed to customers in an ideal form while supplementing the disadvantages of the above internet advertising.

The present invention overcomes the limitations of the conventional Internet advertising method and provides an advertisement technique related to social contribution through the active selection of advertisers, the realization of advertisements available to small businesses or individuals as well as large enterprises, and appropriate distribution of advertising profits. I would like to.

1 is a flow chart illustrating a procedure for sending an advertisement or confirmation of refunds, reserves and donations, etc. of an advertiser or a general customer registered as a member of a website operating the method of the present invention.

2 is a flowchart in which a customer receiving an advertisement email transmits a reading result to a website.

3 is an example of an advertisement.

4 shows a screen of an intelligent system capable of automatically selecting an advertisement target according to a keyword.

In order to achieve the above object, the present invention comprises the steps of registering the customer as a member in the customer management database, the advertiser manually and automatically selecting the target audience according to the search conditions, by producing the advertising content to the relevant target audience Sending the email, sending the result to the customer management database after receiving the email, providing statistics of the advertisement results to the advertiser, and appropriately distributing the advertising profits to customers and donor organizations. Provide internet advertising method.

The biggest problem with the current Internet advertising is that customers who travel to the sea of information are inadvertently overlooked even when the advertisement is exposed, and it is very troublesome to click on the information about the advertisement. No matter how multimedia the form of advertisement is, if the customer's interest is out of reach, the value of the advertisement will be extinguished and the advertiser will be useless and spend money.

When a certain amount of reserves are collected by clicking a predetermined number of banner advertisements, the somewhat deceptive form of advertising paid to the customer may initially attract the customer's taste, but due to the trouble of having to enter the site one by one, You lose interest early.

In addition, the use of customer database secured by membership registration, such as most Internet sites, is limited to its products and company promotions, resulting in less efficient use of customer information. Or taking into account the cost of opportunity losses caused by restrictions on the use of customer databases built on individuals, resulting in significant national losses.

In order to solve this problem, the present invention will have the following business model and technology, and in detail, a method of maximizing the effect of internet advertisement using the customer management database and e-mail according to the present invention will be described in detail with reference to the accompanying drawings.

However, the present invention with reference to the drawings and drawings is only intended to describe the date and time of the present invention in detail, whereby the scope of the present invention is not limited or limited.

Internet advertising method according to the present invention as described above is also the same for the customer who receives the advertisement through the e-mail opening and the customer who sees the advertisement can determine the proportion of social-reduction donations that are part of the proceeds generated in return Can be applied.

In addition, the same may be applied to the intelligent advertisement target selection module used when selecting the advertisement target.

Figure 1 is a flow chart illustrating a procedure for sending an advertisement or confirmation of refunds, reserves and donations, etc. of the advertising costs in the website that operates the method of the present invention, Figure 2 is a customer receiving the e-mail reading results 3 shows an example of an advertisement, and FIG. 4 shows a screen of an intelligent system that allows an advertiser to automatically select an advertisement target according to a keyword.

The method of the present invention begins by connecting an Internet user to a web server on which the method of the present invention is operated through an Internet network. The connected customer first enters their ID and password into the web server (FIG. 1 102), and the web server compares the customer information with the input information to determine whether the member is present (FIG. 1 103). You must first register as a member (Figures 111 and 112). Naturally, customers who register on this site must be people who have agreed to receive advertising using their information. If an advertiser or a general customer registered in this system wants to perform an advertisement by e-mail based on a customer database, an advertisement e-mail must first be created (Fig. 1 105). E-mail can also be produced by agencies such as this site. Then you need to follow the procedure for screening the audience. Advertiser selection may be a somewhat passive method in which the advertiser selects only the search conditions, or may select an audience using an intelligent system (FIG. 4). As illustrated in FIG. 4, when a car is entered in a keyword and a search is performed (FIG. 4 401), a person who fits the car searches for a customer database according to a routine to automatically select a person. At this time, if the target audience is not satisfied, the advertiser additionally adjusts the selection (FIG. 4 402) to perform an extended re-search (FIG. 4 403) to select the final target audience, thereby providing information on the total target audience and the estimated advertising cost. The advertiser can obtain and finally send the advertisement using the advertisement send button (FIG. 4 404). Before the advertisement is sent, the advertisement email and the target person must be stored in the database of the site (FIG. 1 109), and after the payment of the advertisement fee (FIG. 1 108) is transmitted.

Customers registered in this customer database can receive emails with ad texts through our free e-mail system as well as the mail system they currently use. The customer who received the email (FIG. 2 201) reads the advertisement through the opening of the email (FIG. 2 202) and clicks a button or text related to the reading confirmation (FIG. 2 203 and FIG. 3 301) to automatically receive information of the mail recipient. In addition, the advertisement number and reading time are transmitted to the system through the Internet (Fig. 2204), and the reading-related fields of the customer management database are updated (Fig. 2205).

Advertisers are obliged to pay advertising fees based on the number of customers who have opened and read the advertisements for a certain period of time during the advertisements they send, and the prepaid advertising expenses will be refunded later. Provided by the system (Fig. 1 115).

Customers who receive the advertisement via e-mail will receive the advertisement fee only by performing the reading confirmation procedure (Fig. 3 301), and check the accumulated amount of donations to social organizations or disadvantaged neighbors to our system. (Fig. 1 116, Fig. 3 302) can be confirmed. The percentage of donations among the reserves can be determined by the customer when registering for membership, and can be changed later when the member information is changed, and the preferred advertisement theme is designated by the customer voluntarily and saved in the customer database. It may also provide a basis for transmitting the advertisement.

In order to play the potential role of an ad, even if no direct purchase or homepage visit is made, the advertiser must implement a marketing strategy that must somehow make the ad visible to the customer and provide enough inspiration to accumulate. . In order to solve this problem, the present invention enables a preliminary screening of potential customers to perform advertisements through e-mail. It provides a basis for paying certain portions in the form of donations. In addition, for customers who have not read the advertisement, it does not provide the reserve for the advertisement and refunds the advertisement fee back to the advertiser, and it is difficult to build a system that is not a closed customer management database that is used as a product or promotion strategy. The information will be partially disclosed to customers in a lawful manner and actively used when selecting advertisement targets to eliminate the national cost increase due to duplicate storage and management.

Examples used by the present invention are as follows.

Mr. A had a fire rib house near Seohyeon station in Bundang, Gyeonggi-do. It is possible to provide active advertising through e-mail by selecting target audiences under the conditions of the above, gender: male, occupation: office worker and self-employment.

Company B is a company that scouts high-quality human resources and recruits them to other companies. Education: Master's degree or above, Area: Seoul, Age: 30's, Major: Information and communication.

According to the present invention, instead of meaningless email advertisements that fall into the level of spam or junk mail provided to an unspecified number, advertisers actively select the target audiences and advertise them through an effective ad text, thereby exerting an excellent effect compared to the existing advertisements. In addition, small businesses or individuals registered in the customer management database who have agreed to make their information available through the permission marketing strategy can also easily advertise through certain sites, ages, genders, educational backgrounds or other conditions. As a result, it is possible to maximize the cost-effectiveness of advertisements, and provide customers who see advertisements to promote social profits through their own profit generation and donation.

Claims (3)

Advertisers perform the selection process using an intelligent system when selecting the target audience; If the keyword is entered, the target audience corresponding to the search keyword in the customer management database is selected to perform the advertisement using the email Way. Receiving and opening an advertisement mail, viewing the contents of the advertisement, and transmitting the received result to a customer management database; The customer who receives the advertisement by receiving the email transmits his / her ID, advertisement number, and other information such as the advertisement mail checking time to the customer management database, so that the advertisement fee is paid only for the customers who have received the advertisement email. Internet advertising method. Appropriately distributing a donation ratio among proceeds of the target audience; Internet advertising method configured to allow customers to arbitrarily determine the percentage of donations, which are part of the profits earned by customers who are the targets of advertisements.