KR20000017873A - Trace System and Method of Using History, and System and Method for Automatically Generating Suited Information of Website User - Google Patents

Abstract

The present invention automatically tracks the contents of a site information search for each user who accesses a website and searches for information. The website user stores a click behavior of user information in a database every time and analyzes the information. It relates to a usage history tracking system and method, and to automatically detect and transmit the desired information to the user using the system and method.

The present invention collects information retrieval behavior data generated by the user repeatedly visiting the site, extracts characteristic information of the user's information usage behavior, and automatically utilizes the desired information when the user reconnects to the website. Allows you to search on a personalized basis. It also automatically delivers the information you want through e-mail.

Description

Trace system and method of using history, and system and method for automatically generating suited information of website user}

The present invention relates to a method for accumulating, analyzing, and utilizing a click behavior of a user's use of information by automatically tracking a site information search content for each user who accesses a website and searches for information. In more detail, the website visitor usage history tracking system that automatically tracks the user's information usage behavior and stores it in the database, and the customized information automatic generation system that analyzes the user's information usage behavior and automatically sends the desired information to the user. And to a method.

In order to identify the website users that are currently used in general, a rudimentary method is used. The most common method is to run a counter program on the Internet homepage to measure the number of visitors. Another method is to use a log analyzer that analyzes log data provided by a web server. Log analyzer provides more analysis information than counter program. In other words, it provides various analysis information such as hits, page views, and IP addresses connected by a certain period (hour, day, month), but grasps the user of the connected user. There is a problem that it is difficult to do. User log data, which generates usage status for an unspecified number of users, is effective in measuring the activation level of a website, but has no utilization beyond that of identifying a phenomenon.

On the other hand, the number of domestic websites is increasing exponentially as the utilization of the Internet is active. In particular, Internet trading services are being implemented, especially internet shopping malls that implement electronic commerce, Internet banking services centering on each financial institution, and securities firms. Each site puts a lot of effort into increasing membership (free account services, giveaways, cyber money, etc.), and some sites have hundreds of thousands to millions of members. Each site has so many members, but it only analyzes registered members and analyzes the information that users enter (product purchase information, number of post searches, number of financial transactions, etc.) and actively utilizes them to register members. It is not used as a means of providing better services.

From the perspective of the company that operates the site, the number of visits by each registered user, the frequency of visits, the types of information retrieved and the main interests, the e-mails sent to users and their responses, and marketing activities over the Internet There is a need for richer user analysis, such as analysis of results, and the necessity of subdividing users to provide personal services tailored to each individual's various inclinations.

In addition, from the standpoint of each individual, you need a site that provides a faster and easier way to automatically provide the desired information over the Internet.

Accordingly, the present invention has been made to solve the above-mentioned problems of the prior art, by using a system for managing user information of users accessing a website and assigning a unique information classification number to all information of the site, To provide a website visitor usage tracking system that enables the tracking of information.

In addition, the present invention is applicable regardless of the web server used in the website and the use database, the information used by the user to access the website using the user's usage information tracked by the website visitor history tracking system It is also to provide a user interest information analysis system that analyzes the user's behavior and analyzes the user's interest information by intelligently linking the user's behavior analysis information and the database stored on the site.

In addition, the present invention is to provide a customized information automatic generation system and method for automatically generating and transmitting the information required for each user according to the user interest information stored in the user interest information analysis system.

1 is a configuration diagram of a system for automatically generating customized information including a system for tracking visitor history of websites according to an embodiment of the present invention;

2 is an operation flowchart illustrating a process of automatically assigning an information classification unique number to all information of a website according to an embodiment of the present invention;

3 is an operation flowchart illustrating a process of automatically tracking the information search contents of a website user and storing the information in a database according to an embodiment of the present invention;

4 is an operation flowchart showing a method for automatically generating website user customized information according to an embodiment of the present invention;

5 is an operation flowchart illustrating a process of analyzing information usage behavior trace of a user according to an exemplary embodiment of the present invention.

※ Explanation of code about main part of drawing ※

101: web browser

102: mail receiver

103: Internet

104: web server

105: user management information system

106: user database

107: user trace collection system

108: user trace database

109: Information Use Trace Analysis System

110: user analysis database

111: User Interest Information Analysis System

112: Web page generation system

113: E-mail sending system

114: mail server

115: information content analysis system

116: Information index / classification database

117: information content classification system

118: Information Database

In order to achieve the above object, the website visitor history tracking system according to the present invention comprises: an information content analysis system for automatically indexing and classifying and storing the input information in a database when the information is input from the information inputter; An information content classification system for assigning a classification unique number to the stored information and storing it in an information database, and when the user accesses the website and retrieves the information, the classification unique number of the information stored in the information database and the identity information of the user. It characterized in that it comprises a user trace collection system for storing in the database.

In addition, the website visitor usage tracking method according to the present invention, the information content analysis step of automatically indexing, classifying and storing the input information in the database when the information is input from the information inputter, and automatically in the classified information An information content classification step of assigning a classification unique number and storing it in an information database; and when a user accesses the website and retrieves the information, the classification unique number of the information stored in the information database and the identity information of the user are stored together in the database. It characterized in that it comprises a user trace collection step of storing.

Preferably, the information content analyzing step includes: a first step of extracting an information index by analyzing the content of information input by the information inputter; and searching and registering whether the extracted information index is already registered in a database. Proceed to the information content classification step, and if not registered, register the information index in a database; and classify the information index registered in the current database, and register information in which information classification is determined in the database. And a third step of proceeding to the classification step.

More preferably, the first step is to analyze the central sentence and words centered on the repetitive sentences and words of the title and information content of the information input by the information inputter, and extracts the analyzed words as an information index It is characterized by.

Preferably, the user trace collection step includes a first step in which a user accesses a website and displays a web page, and a search word to which the user clicks or searches a link of information in order to search for information in the website. In the second step of inputting the information, when the user clicks the link of the information using the mouse, a web page is generated, the classification unique number of the corresponding information is extracted, and the third identification number and the extracted identification information of the user are stored. And a fourth step of searching for the search word in an information database when the user inputs a search word, displaying the search result to the user, and storing the search result together with the user's identity information.

In addition, the method for automatically generating personalized information according to the present invention, when a user accesses a website through a web browser, manages a user's identity information stored in a web server and a web server for identifying the user's information using user cookie information. A user management information system for authenticating a registered user, a usage history tracking system that tracks the usage information of the user when the authenticated user inquires the information of the website, and stores the user information in the user trace database together with the identity information of the user; An information usage trace analysis system that analyzes the behavior of the usage information for each user stored in the user trace database and stores the information in the analysis database, and analyzes the interest information for each user by intelligently linking the user information with information usage behavior accumulated for a certain period of time. Minutes of user interest information Characterized in that, including the system, and means for providing a personalized service for each user according to the user specific information of interest.

Preferably, the usage history tracking system, an information content analysis system for automatically indexing and classifying the input information and storing it in a database when information is input from an information inputter, and assigning a classification unique number to the classified information. An information content classification system for storing in an information database, and a user trace collection system for storing a classification unique number of information stored in the information database and identity information of the user when the user accesses the website and retrieves the information. It is characterized by including.

More preferably, the information usage trace analysis system is applicable regardless of the web server and database already in use.

More preferably, the means for providing a service personalized for each user includes a web page generation system for generating a web page including the user's interest information in an announcement, and an E-mail including the user's interest information. It characterized in that it comprises an e-mail sending system for generating and sending.

In addition, the method for automatically generating personalized information according to the present invention includes a user information identifying step of identifying user information by using user cookie information when a user accesses a website through a web browser, and pre-registered access to the website. A user authentication step of authenticating the authenticated user, if the interest information of the authenticated user is stored, displaying a web page personalized for each user by using the interest information; and if the interest information of the user is not stored, a generalized web page is displayed. A web page display step, a user history tracking step of tracking and storing the user's information usage behavior when the user inquires the information in the website, and collecting information of the user's information usage behavior for a predetermined period of time. Includes the user interest information analysis step of analyzing and storing It is characterized by including.

Preferably, the usage history tracking step, an information content analysis step of automatically indexing, classifying and storing the input information in the database when the information is input from the information inputter, and automatically classifying the unique number into the classified information. An information content classification step of granting and storing the information in the information database, and a user trace storing the classification unique number of the information stored in the information database and the identity information of the user in the database when the user accesses the website and retrieves the information. Characterized in that it comprises a collecting step.

More preferably, the user trace collecting step includes a step in which a user accesses a website and displays a web page, and a user searches for a search by clicking a link of information or searching for information in the website. Inputting, when a user clicks on a link of information using a mouse, generating a web page, extracting a classification unique number of the corresponding information, storing the extracted user's identity information and the classification unique number, and the user Searching for the search word in the information database when the search word is input, displaying the search result to the user and storing the search word along with the user's identity information.

Preferably, if the user's interest information is stored, the web server can determine whether the user is registered even if the user does not log in separately by accessing the website.

Preferably, when the user's interest information is stored, even if the user does not access the website, the differentiated E-mail using the interest information is sent to the user.

According to the present invention, there is provided a computer-readable recording medium having recorded thereon a program for executing the above-described usage tracking method and automatic generation of personalized information.

Hereinafter, with reference to the accompanying drawings will be described in more detail with respect to "website visit history usage system and method" according to an embodiment of the present invention.

1 is a block diagram showing a system for automatically generating customized information including a website visitor history tracking system according to an embodiment of the present invention.

The Internet user connects to a website using the web browser 101. At this time, the web server 104 determines the identity of the user who accessed the user's information using the Cookies information stored in the user's computer. The first user to access the website is an unregistered user because the cookie information is not stored, and the unregistered user registers in the user database 106 through the user management information system 105. The user management information system 105 stores cookie information in a user computer at the same time as user registration and performs user authentication.

In the case of a registered user, when the user authentication process is completed using the cookie information read from the user database 106, a web page that can be used only by the registered user is displayed and the user can inquire the desired information through the web page. .

At this time, the user trace collection system 107 records the process of the user searching the information in the user trace database along with the user's identity information. This will be described in more detail as follows. The information content analysis system 115 automatically classifies all the information entered in the information database of the site, generates an information index and a classification system, and stores the information index and classification system in the information index / classification system database 116. The information content classification system 117 assigns a classification unique number to the classified information and stores it in the information database 118. When the user retrieves the information, the user trace collection system 107 records the classification unique number of the information stored in the information database 118 and the identity information of the user together in the user trace database 108.

When information for a certain period of time (weekly, monthly) is accumulated in the user trace database 108, the information use trace analysis system 109 analyzes the information accumulated during this period and sends the result to the user analysis database 110. Record it. The above system is applicable regardless of web server and usage database.

The user trace information that the user repeatedly visits the website is reflected in the web page when the user later visits the website. The information generated by the user with interest is searched for in the web page that is generated later. Is provided. In addition, by using the user trace information to generate and send a personalized e-mail centered on information that the user has recently searched with interest, it is possible to provide a differentiated service from other websites.

2 is a flowchart illustrating a process of automatically assigning a classification unique number of information to all information of a website according to an embodiment of the present invention.

All information retrieved from the website is stored in the information database 216 with a classification unique number. In the process of inputting the information into the database, automatically classifying the information and assigning a unique number to each information is the most fundamental to track and analyze the user trace and to generate automatic personalized information.

The process 201 of generating the information index / classification database is as follows. When the information inputter inputs the collected information (202), the information content analysis system analyzes the content of the input information (203). That is, the information content analysis system analyzes the central sentence and the word centered on the title of the input information (204). The central sentences and words are extracted and analyzed based on the repeated sentences and words among the contents of the information, and the analyzed words are extracted to the information index (205). The extracted information index is subjected to an information index search process 206 with reference to the information index database 207 in which the information indexes are registered. In this information index retrieval process 206, it is checked whether the information index currently extracted is an information index already registered in the information index database 207 (208).

At this time, the information index, which is not previously registered, is registered in the information index database 210 through the automatic information index addition step 209, and waits to give the information classification. Next, the information classification manager searches for unclassified information among the information registered in the information index database, defines and inputs an appropriate information classification (211), and registers it in the information classification database 212. Through the above process, the information classification is confirmed, and the information classification is confirmed is connected back to the information index search step 206. If the information index exists in the information index database 207 in step 206, the information classification unique number is automatically assigned with reference to the information classification database 214 because the information index has already been determined (step 213). The information input during the information input process is registered in the information database (215), and is registered in the information database 216 with an information identifier (Primary Key). The classification unique number of registered information is used when the user is searching for information and analyzes the user interest information among the contents of the information searched by the user in the user trace tracking system.

3 is a flowchart illustrating a process of automatically tracking and storing information search information of a website user according to an embodiment of the present invention.

The user trace collection process 301 is as follows. When a user accesses a website (302) and searches for information, the user's cookie information is first identified (303). At this time, the user interest information system 306 refers to the user analysis database 304 and the information database 305 and displays the information inquiry page 307 suitable for each user's situation. From this point on, the user can search for website information and track the behavior he takes to retrieve the web page. In order for a user to use information on a website, a method of clicking 308 on a link of information to be searched with a mouse and a method of inputting a main word 316 to be searched are used.

When the user clicks on the information to be searched in step 308 with the mouse, a web page is generated through the information database search process 309, and the information classification registered in the information database is extracted 310. When the information selected by the user is retrieved from the information database 312 and the web page is displayed (311), the classification unique number of the information selected by the user is also extracted (313). The extracted user identity information and the classification unique number are stored in the user trace database through the user trace generation process 314 (315).

In step 316, if the user inputs a subject to use the search engine (316), the search engine displays the searched result to the user through the keyword search processing process 317 for searching the information database (318). ) The search results of the input subjects (whether there is information that matches the input subjects, the number of information matching the subjects) are collected in the search result processing process 319, and the user trace generation process 314 is performed. It is stored in the trace database 315 together with the user identity information.

The above process continuously tracks the repetitive process of the user searching the website, and the user trace database is stored in the user trace database by segmenting and tracking each process of searching the information page and each process of searching the main word. do.

4 is an operation flowchart illustrating a method for automatically generating website customization information according to an embodiment of the present invention.

In the user accessing step, when the user accesses the website (401), the cookie information is checked to confirm whether the user is registered and the user information (402) to confirm whether the user is a registered user or an unregistered user (403). In the case of an unregistered user, a page for guiding user registration is displayed (404), and a user registration screen 408 is displayed when the user wants to register (405) and presses a user registration button. In this case, the user must use his / her personal information such as user ID (ID), password, name, e-mail address, date of birth, job, and career to be used to access the website, as well as his / her company, company address, company telephone number and company size. Enter information about the company you work for. In addition, the user inputs an area of interest (409). Information about the registered user is stored in the user database (410). When the user registration is completed, the process proceeds to step 411 through steps 402 and 403 to perform a user authentication process, which is a user authentication and approval process. Once a user is authenticated, only registered users can navigate to the searchable web page.

On the other hand, in step 405, if the user does not intend to register as a member of the website and presses the cancel button, the user moves to a web page where the basic information provided to the unregistered user can be searched (406). The web page for searching basic information is composed of web pages that do not require a user authentication procedure, and only basic information can be searched for (407).

On the other hand, the user registered in step 403 retrieves whether the information analyzed for each user in the user analysis database of the user search trace analysis system through the user authentication process 411 (412). If there is analysis information that analyzes the behavior of the information previously used by the user by accessing the website, the analysis information is used to display a personalized webpage that first shows information of the field that the user is most interested in using (416). ). However, a user who has not been registered for a week or a user who does not have much access to a website after registering a user does not have analysis information because there is insufficient trace information to be analyzed in the information use trace analysis system (412), and in this case, a separate individualization Instead of generating a web page, a web page that can be searched by registered users is displayed (413), and the user searches for the web page (414).

The generation of personalized web pages is performed in the web page generation system according to the result of analyzing user interest information accumulated when repeatedly visiting the website, and the user desires information through personalized web pages according to his / her main interest information. Look up (416). This personalized web page may be configured to reflect the main interest information entered at the time of user registration.

The user trace collection system 417 stores user trace information, that is, details and order of the user ID and the searched information, the search key used for the search, the search result, the search date and time, etc. in the user trace database (418). ).

5 is a flowchart illustrating a user trace analysis process 501 according to an embodiment of the present invention. If the user repeatedly visits the website and inquires the information after registering the user, the behavior of the user's usage information is stored in the user trace database (502). The user trace information stored in the user trace database and the user image information stored in the user database 503 inputted at the time of registration by the user are provided to the information use trace analysis system (504). The information utilization trace analysis system analyzes the information stored in the two databases and stores the result in the user analysis database (505).

That is, the information usage trace analysis system analyzes user traces for a certain period of time (weekly and monthly), and analyzes the number of visits, visit periods, last visits, and number of visits per day (on which days of the week, the main web site is accessed). ), The number of visits by time zone (analyze which time of day you visit the website), the volume of information search, the type of information search, the service you used most, the information you searched the most (504), Stored in the user analysis database (505).

The analyzed user analysis information is provided to the user interest information analysis system (507). This user interest information analysis system utilizes the analysis information stored in the user analysis database to generate a personalized web page through a personalized web page generation system 508 (509), and using an e-mail sending system 510 Send a personalized E-mail (511). An example of this is as follows.

When a registered user accesses a website and undergoes a user authentication process, the user interest information analysis system constructs a personalized web page by referring to the analysis information of the user stored in the user analysis database. That is, a web page is constructed and displayed based on the information most recently searched by the user and the field of interest entered at the time of user registration.

An example of applying and applying the automatic personalized information generation system and method according to the present invention to an integrated Internet shopping mall is as follows. During a certain period of time, a user visited an Internet shopping mall and searched information about a PC mainly at a computer store, and searched a book about Java (JAVA) among Internet-related books at a book store, but did not purchase it. Is a hobby of travel is registered in the user registration information, when the user accesses the Internet shopping mall, the personalized web page for the user includes information and price information related to the Internet computer of the announcement, book information It may consist of information on new books or recommended books on Java, and information on the most popular travel products among travel products. In addition, computer peripheral information, Internet-related book information, and domestic and foreign travel destination information related to the above information may be additionally provided.

In addition, even if the user does not visit the website, since the personalized E-mail is sent based on the above information, the information required by the user can be directly delivered to the user. Users 'interest in purchasing products changes according to factors such as time and season, and thus provides a method for quickly responding to changing users' interests through repeated user trace analysis. In other words, it grasps the user's interest in the products displayed in the internet shopping mall and provides information on the new products through web pages and E-mails customized to each user's characteristics.

While the invention has been described above based on the preferred embodiments thereof, these embodiments are intended to illustrate rather than limit the invention. It will be apparent to those skilled in the art that various changes, modifications, or adjustments to the above embodiments can be made without departing from the spirit of the invention. Therefore, the protection scope of the present invention will be limited only by the appended claims, and should be construed as including all such changes, modifications or adjustments.

As described above, according to the present invention, by collecting and analyzing behavioral information on the search for information of individual users who have not been able to grasp the operation of the website, the unnecessary search behavior is reduced, and transmission of undesired information is sent. This can reduce the user's dissatisfaction. In addition, when the present invention is applied to many sites that provide information to a large number of users or do business through an Internet shopping mall, the management of individual users becomes easier and the effective marketing of customers is supported on the Internet. It can contribute to the activation of commerce and Internet services.

Claims (16)

In the system for tracking the usage history of visitors to the website, An information content analysis system that automatically indexes, classifies, and stores the input information when the information is input from the information inputter; An information content classification system which assigns a classification unique number to the classified information and stores it in an information database; And a user trace collection system that stores a classification unique number of information stored in the information database and identity information of the user in a database when a user accesses the website and retrieves the information. Tracking system. In the method of tracking the usage history of visitors to the website, An information content analysis step of automatically indexing, classifying and storing the input information in the database when the information is input from the information inputter; An information content classification step of automatically assigning a classification unique number to the classified information and storing it in an information database; and And a user trace collection step of storing a classification unique number of information stored in the information database and identity information of the user when the user accesses the website and retrieves the information. Tracking method. The method of claim 2, wherein the analyzing of the information content comprises: A first step of extracting an information index by analyzing contents of information input by the information inputter; A second step of searching for and registering whether the extracted information index is already registered in a database; if not, a second step of registering the information index in a database; And a third step of classifying the information index registered in the current database, registering the information whose information classification has been determined in the database, and then proceeding to the information content classification step. The method of claim 3, wherein the first step, A method for tracking visitor usage history of a website, comprising: analyzing a central sentence and a word based on repeated sentences and words among information titles and contents of information input by an information inputter, and extracting the analyzed word as an information index . The method of claim 2, wherein the user trace collection step, A first step in which a user accesses a website and displays a web page, A second step in which the user clicks on a link of the information or enters a search term to search for information in the website, A third step of generating a web page when a user clicks a link of information using a mouse, extracting a classification unique number of the corresponding information, and storing the extracted user identification information and the classification unique number; and And a fourth step of searching for the search term in the information database when the user inputs a search word, displaying the search result to the user, and storing the search result together with the user's identity information. When the user accesses the website through a web browser, a web server that uses the user cookie information to determine the user's information, A user management information system that manages user identity information stored in a database and authenticates a registered user; A usage history tracking system for tracking the usage information of the user when the authenticated user inquires the information of the website, and storing the user information in the user trace database together with the identity information of the user; An information usage trace analysis system for analyzing a behavior of user usage information stored in the user trace database and storing the analysis information in an analysis database; A user interest information analysis system for intelligently linking the user information with information usage behavior accumulated for a certain period of time and analyzing interest information for each user; and And a means for providing a service personalized for each user according to the interest information of each user. The method of claim 6, wherein the usage history tracking system, An information content analysis system that automatically indexes, classifies, and stores the input information when the information is input from the information inputter; An information content classification system which assigns a classification unique number to the classified information and stores it in an information database; And a user trace collection system that stores a classification unique number of information stored in the information database and identity information of the user in a database when a user accesses the website and retrieves the information. . The method according to claim 6 or 7, The information usage trace analysis system can be applied automatically regardless of the web server and database that is already used. The system of claim 6 or 7, wherein the means for providing a service personalized for each user comprises: a web page generation system for generating a web page including the user's interest information in an announcement; And an e-mail sending system for generating and sending an e-mail including the interest information for each user. When the user accesses the website through a web browser, the user information grasping step of grasping the user information using the user cookie information, A user authentication step of authenticating a registered user connected to the website; A web page display step of displaying a web page personalized for each user by using the interest information when the interest information of the authenticated user is stored, and displaying a generalized web page when the user's interest information is not stored; A usage history tracking step of tracking and storing the information usage behavior of the user when the user inquires the information in the website, and And a user interest information analysis step of collecting the user's information usage behavior for a predetermined period and analyzing and storing the user's interest information. 11. The method of claim 10, wherein the usage tracking step comprises: an information content analysis step of automatically indexing, classifying and storing the input information in a database when information is input from an information inputter; An information content classification step of automatically assigning a classification unique number to the classified information and storing it in an information database; and And a user trace collection step of storing a classification unique number of the information stored in the information database and identification information of the user when the user accesses the website and retrieves the information. Way. The method of claim 11, wherein the user trace collection step, When the user accesses the website and the webpage is displayed, A user clicks on a link of information or enters a search term to search for information in a website, Generating a web page and extracting a classification unique number of the corresponding information when the user clicks a link of information using a mouse, and storing the extracted identity information and the classification unique number of the user; and Searching for the search term in an information database when the user inputs a search word, displaying the search result to the user, and storing the search result together with the user's identity information. 11. The method of claim 10, wherein, if the user's interest information is stored, the web server can determine whether the user is registered even if the user does not log in by accessing the website. How to generate information automatically. The method of claim 10, wherein if the user's interest information is stored, even if the user does not access the website, the differentiated e-mail using the interest information is sent to the user. . In the website visitor history tracking system, An information content analysis step of automatically indexing, classifying and storing the input information in the database when the information is input from the information inputter; An information content classification step of automatically assigning a classification unique number to the classified information and storing it in an information database; and When the user accesses the website and retrieves the information, the website visitor usage tracking method comprising a user trace collection step of storing the classification unique number of the information stored in the information database and the identity information of the user together in the database. A computer-readable recording medium that records a program for execution. On your computer, When a user accesses a website through a web browser, the first step of identifying the user's information using the user cookie information, If the user is a registered user, user authentication processing is performed immediately. If the user is a non-registered user, the user authentication processing is performed in the second step, A third step of displaying a personalized web page for each user by using the interest information when the interest information of the authenticated user is stored, and displaying a generalized web page when the interest information of the user is not stored; and Executing a method of generating automatic personalized information for a website user, the method comprising: collecting the user's information usage behavior for a predetermined period of time when the user inquires the information in the website and analyzing and storing the user's interest information; A computer-readable recording medium that records a program for the program.