KR19990086448A - How to connect to the advertising home page of a satellite broadcast receiver - Google Patents

Abstract

The present invention provides an advertisement home of a satellite broadcasting receiver that allows a user to directly access a home page of a manufacturer of an advertisement currently being viewed while viewing an advertisement received through a satellite broadcasting receiver and to refer to detailed information on various products. The present invention relates to a page connection method. To this end, when the Internet access key signal for the commercial is input, the present invention reads the information on the commercial and detects whether the Internet connection information for the commercial is included. Displaying a guide message informing that the internet connection to the commercial is unavailable when the Internet connection information is not included; Extracting the Internet connection information if the Internet connection information is included in the commercial, and accessing a server providing an Internet service using a modem mounted in the satellite broadcasting receiver; Connecting to the server, accessing a home page corresponding to the commercial on the basis of the extracted internet connection information, and displaying home page screen information transmitted through the modem.

Description

How to connect to the advertising home page of a satellite broadcast receiver

The present invention relates to a satellite broadcast receiver, and more particularly, to a method of connecting an advertisement home page of a satellite broadcast receiver suitable for accessing an internet home page associated with various advertisements using the satellite broadcast receiver.

Satellite broadcasting is a broadcasting system that can receive broadcast signals from ground stations (broadcasting earth stations) using broadcast satellites and receive them directly with satellite receiving antennas in each home, and compares the information with existing terrestrial or cable broadcasting systems. It is a broadcasting method in which the selection range is greatly expanded. In the satellite broadcasting system, a digital broadcast signal in the form of a bit stream is received on a packet basis, a broadcast signal of a selected channel is extracted from the broadcast signals received by a transport demultiplexer, and then the extracted broadcast signal is converted into MPEG. (Motion Picture Expert Group) method to decode and provide to the display device.

On the other hand, a general satellite broadcasting program includes a pay broadcasting program. If a user views such a pay broadcasting program, the satellite broadcasting receiver uses the smart card and modem installed therein to subscribe to the user's paying contents. It will be sent to the management center, and the user will be notified of the charge. In detail, when a user views a pay program using a satellite broadcast receiver while information about each user is registered in a service provider that provides a satellite broadcast program, a smart card in the satellite broadcast receiver may be used. The registered unique number (ID) is transmitted to the service provider side via the modem. At this time, the service provider side distinguishes each user by using the unique number and the user ID of the smart card provided from the satellite broadcasting receiver of each user, and performs the charging process accordingly.

In the satellite broadcasting receiver, as in the conventional general terrestrial broadcasting, various commercial broadcasts are inserted and provided between each broadcasting program. Such conventional commercial broadcasting simply refers to an advertisement screen displayed on a screen by a user. It was limited. In the satellite broadcasting receiver, while the user is watching the commercial, the user accesses the Internet homepage of the manufacturer of the advertisement product by using the above-described modem to search not only the products displayed in the advertisement but also various products of the corresponding company. If you can, you will be able to meet the needs of a wider variety of users, manufacturers will be able to maximize the effectiveness of advertising.

Accordingly, the present invention has been made in view of the above, while the user is watching a variety of commercials through the satellite broadcast receiver, access the Internet home page for the manufacturer of the product currently displayed on the screen of the company An object of the present invention is to provide a method of connecting an advertisement home page of a satellite broadcasting receiver capable of retrieving various product information.

In order to achieve the above object, the present invention provides a method for connecting an advertisement home page of a satellite broadcast receiver to receive various types of broadcast signals provided from satellites and display them on a screen through a predetermined signal processing process. If the Internet access key signal for the commercial is input while watching a commercial received through the commercial, the information for reading the commercial is detected and whether the Internet connection information for the commercial is included. Stage 1; A second step of displaying a guide message informing that the internet connection to the commercial is impossible when the internet connection information is not included as a result of the detection; A third step of extracting the internet connection information and connecting to a server providing an internet service by using a modem installed in the satellite broadcasting receiver when the internet connection information is included in the commercial broadcasting as a result of the detection; And a fourth step of accessing the home page corresponding to the commercial broadcast based on the extracted internet connection information and displaying home page screen information transmitted through the modem.

1 is a block diagram of a satellite broadcast receiver suitable for applying a method of connecting an advertisement home page of a satellite broadcast receiver according to an embodiment of the present invention;

2 is a view for explaining a method of connecting an advertisement home page of a satellite broadcasting receiver according to an embodiment of the present invention;

3 is a flowchart illustrating a process of connecting an advertisement home page of a satellite broadcasting receiver according to an exemplary embodiment of the present invention.

<Description of the code | symbol about the principal part of drawing>

110: key input unit 120: microcomputer

130 tuner and demodulator 140 memory unit

150: MPEG Decoder 160: Video Encoder

170: menu generating unit 180: image synthesizing unit

190: modem

Hereinafter, exemplary embodiments of the present invention will be described in detail with reference to the accompanying drawings.

1 is a block diagram of a satellite broadcast receiver suitable for applying a method of connecting an advertisement home page of a satellite broadcast receiver according to an exemplary embodiment of the present invention, and includes a key input unit 110, a microcomputer 120, a tuner, and a demodulator 130. ), A memory unit 140, an MPEG decoder 150, a video encoder 160, a menu generator 170, an image synthesizer 180, and a modem 190.

Referring to FIG. 1, the key input unit 110 is configured with key metrics on a remote controller or its own panel to generate a corresponding key signal by a user's operation and provide the corresponding key signal to the microcomputer 120. The tuner and demodulator 130 ) Receives a broadcast signal received through a broadcast signal receiver (i.e., a satellite reception antenna), not shown, based on a control signal provided from the microcomputer 120, and converts and demodulates the received broadcast signal into an intermediate frequency. And it is restored to the transport stream through a process such as error correction. In addition, the tuner and demodulator 130 extracts broadcast signals and PAT / PMT data for each channel, and extracts EIT data of video and audio and service data for each channel from the broadcast signal and PAT / PMT data for each channel, and provides them to the microcomputer 120. do.

The microcomputer 120 stores various additional information (including EIT information) extracted from the above-described tuner and demodulator 130 in a predetermined area of the memory unit 140. The various additional information includes programs for each channel. Information is included. When the user selects an arbitrary broadcasting channel, the microcomputer 120 reads various additional information and ID information stored in the memory unit 140 to output a video signal for the selected channel through the tuner and demodulator 130. The audio signal is demultiplexed so that only the video and audio signals corresponding to the broadcast signal having the set PID are transmitted.

The MPEG decoder 150 may vary the length of the compressed and encoded video signal in consideration of the spatiotemporal and spatial correlation of the compressed and encoded audio signal and the video signal of the bit stream output from the tuner and the demodulator 130. The decoding is performed to decode the original signal before encoding using decoding techniques such as decoding, inverse DCT, inverse quantization, and motion compensation. At this time, the digital audio signal decoded and output from the MPEG decoder 150 is converted into an analog audio signal through an audio signal processor (not shown) and output through an speaker not shown. The digital video signal decoded from the MPEG decoder 150 is converted into an NTSC or PAL analog video signal through a predetermined signal processing by the video encoder 160 and then provided to the image synthesizer 180.

In addition, the menu generator 170 reads from the memory unit 140 and provides various types of data provided through the microcomputer 120 into a menu screen of a predetermined type and provides the image screen to the image synthesizer 180. That is, the menu generator 170 pre-stores various types of menu screen format information provided by the satellite broadcasting receiver, and receives various additional data stored in the memory 140 from the microcomputer 120 to provide a menu of a predetermined type. It is configured as a screen and provided to the image synthesizing unit 180. Accordingly, the image synthesizing unit 180 superimposes and displays the decoded video signal provided from the MPEG decoder 150 and the menu screen provided from the menu generator 170.

On the other hand, the modem 190 is typically equipped to transmit user information recorded on a smart card, not shown, to a service provider for providing a satellite broadcasting service when a user watches a pay broadcasting program using a satellite broadcasting receiver. In particular, the present invention accesses the Internet by accessing a service provider that provides an Internet service based on a control signal of the microcomputer 120 corresponding to a key signal input by a user.

On the other hand, in the conventional satellite broadcasting system, as in the conventional general terrestrial broadcasting, an advertisement broadcast inserted between each broadcasting program is provided. As shown in FIG. 2A, an Internet display 201 indicating that an internet connection is available is provided on the displayed advertisement screen. In addition, when the Internet signal for the manufacturer of the advertisement is inserted into the commercial signal capable of connecting to the Internet, and the Internet connection request signal is input from the key input unit 110, the microcomputer 120 ) Extracts the domain name and IP address corresponding to the currently displayed commercial to perform internet access. In addition, the satellite broadcast receiver has a built-in browser (browser) for using the Internet service.

Meanwhile, the satellite broadcasting service provider providing the satellite broadcasting program provides not only general satellite broadcasting service but also internet service, and each satellite broadcasting receiver performs internet access using the internet access number provided by the satellite broadcasting service provider. do. That is, since the Internet can be accessed only through a server that provides dial-up service among the systems registered on the Internet, the satellite broadcasting service provider provides the Internet service together with the satellite broadcasting service. The broadcaster's dial-up number (Internet access number) allows access to the Internet.

A method of connecting an advertisement home page of a satellite broadcasting receiver according to an embodiment of the present invention will be described in detail with reference to FIG. 1.

While watching various broadcast programs or commercials provided from the satellites using the satellite broadcast receiver configured as described above, the user inputs a key input unit when a commercial program capable of internet service is displayed on the screen as shown in FIG. 2A. 110 to input a key signal for connecting an internet connection to the corresponding advertisement, that is, an internet home page for the manufacturer currently being advertised, the microcomputer 120 extracts a domain name for the advertisement currently being broadcasted. do. Then, the modem 190 is driven to dial through the Internet access number of the satellite broadcast service provider that provides the Internet service.

When this process is connected to the Internet service through the modem 190, the microcomputer 120 is connected to the Internet home page of the company using the domain name of the manufacturer for the advertisement, the monitor shown in Figure 2b The connected home page screen is displayed as shown in FIG.

3 is a flowchart illustrating a home page connection process of a satellite broadcast receiver according to a preferred embodiment of the present invention. A series of processes described above with reference to the accompanying drawings will be described in detail as follows.

While the various operations of the satellite broadcasting receiver configured as shown in FIG. 1 are received from a specific channel, various commercial broadcasts are received and displayed on the screen through a predetermined signal processing process (step 301), the key input unit 110 is provided. When a key signal for accessing the Internet home page for the manufacturer of the advertisement currently displayed on the screen is input (step 303), the microcomputer 120 displays the advertisement displayed on the receiving advertisement screen, that is, the monitor that is not shown. Information about the signal is read (step 305).

From the read information, it is determined whether the Internet domain name for the manufacturer of the advertisement is included, that is, whether the Internet connection is possible (step 307). As a result of the determination, the Internet domain name of the advertisement company is not included. If not, the microcomputer 120 notifies the user of the internet connection for the advertisement selected by the user through the menu generator 170 (for example, 'the selected advertisement does not provide the Internet service'). It is displayed on the screen (step 309).

On the contrary, if the determination result in step 307 described above indicates that the Internet domain name is detected from the advertisement selected by the user, that is, the advertisement signal corresponding to the Internet access key signal, the microcomputer 120 extracts the detected domain name. (Step 311) The modem 190 is driven to dial and connect to the Internet access number of the server (for example, the satellite broadcast service provider) providing the Internet service (step 313). When the modem 190 is connected, the microcomputer 120 accesses the home page of the advertisement selected by the user using the domain name of the corresponding advertisement company extracted in the above-described step 311 (step 315).

Therefore, the microcomputer 120 of the satellite broadcasting receiver provides the screen information on the home page of the company transmitted through the modem 190 to the image synthesizer 180 through the video encoder 160, as shown in FIG. 2B. The home page screen as shown is displayed (step 317). Accordingly, the user may search for a detailed specification of the corresponding product and various product information about the manufacturer using the Internet home page screen.

Meanwhile, the displayed home page screen may be displayed by using a part of the screen or by using the entire screen as shown in FIG. 2B, and the satellite broadcasting signal is continuously received even when the home page is displayed. do. That is, if the Internet home page screen information is transmitted from the microcomputer 120 while displaying the normal satellite broadcast signal continuously, the image synthesizing unit 180 superimposes and displays the Internet home page screen on the currently displayed broadcast screen.

While watching various commercials received through the satellite broadcasting receiver, the user can use the modem installed in the satellite broadcasting receiver to access the home page of the manufacturer of the specific advertisement and obtain detailed information about the product. In addition, manufacturers have the effect of maximizing the efficiency of advertising using satellite broadcasting receivers.

Claims (1)

In a method of connecting an advertisement home page of a satellite broadcasting receiver to receive various types of broadcast signals provided from a satellite and display them on a screen through a predetermined signal processing process, While watching any commercial broadcast received through the satellite broadcasting receiver, if an Internet access key signal for the commercial broadcast is input, the Internet connection information for the commercial broadcast is included by reading information about the commercial broadcast. Detecting a presence of the first step; A second step of displaying a guide message informing that the internet connection to the commercial is impossible when the internet connection information is not included as a result of the detection; A third step of extracting the internet connection information and connecting to a server providing an internet service by using a modem installed in the satellite broadcasting receiver when the internet connection information is included in the commercial broadcasting as a result of the detection; And a fourth step of accessing the home page corresponding to the advertisement broadcast based on the extracted internet connection information, and displaying home page screen information transmitted through the modem. How to link your ad home page.