KR101705598B1 - Smart phone user guide video contents and advertisement providing method and system - Google Patents

Abstract

[0001] The present invention relates to a system and a system for providing video contents and advertisements for use in a smart phone, which classifies a content category for use description of each product of a smart phone, And a content providing unit (300) for providing advertisement information contents. Extracts a list of items of an execution content file including moving picture information about a usage description of each of a plurality of smartphone products by list, and creates and reproduces composite contents that can be reproduced by combining the selected execution contents and the advertisement information contents A control unit (200) And an interface unit (100) for providing the composite contents. A demand measurement server (600) for receiving a reproduction time of the advertisement information contents on the composite contents provided through the interface and determining a purchase effective demand according to the reproduction time; And a buyer information database 650 for storing the reproduction time of the advertisement information content and the determination result of the purchase effective demand.

Description

TECHNICAL FIELD [0001] The present invention relates to a method and system for providing video contents and advertisements,

The present invention can produce video contents which can be easily explained by a narrator or an announcer and can be implemented as contents that are easy for the user to understand and easy to browse. It is important to understand the value of the product by using the function properly and at the same time to put the smartphone peripheral device or the accessory advertisement between the instruction manual videos to realize the advertisement effect that induces the purchase of the product other than the purchased product. will be.

The smartphone is provided in many kinds of diversified to meet the needs of customers, and has a complex function.

That is, a smart phone provides various functions and has a function that is not recognized by the user, and operation and use of the smartphone often include a very complicated usage method.

In addition, since users purchasing smartphone users do not read and manipulate user manuals in text format, which is composed of terminology, the majority of users except teenagers and some users have difficulty in knowing how to use smartphone, The manufacturer does not know the value according to the advanced functions and the manufacturer does not try to transmit the proper usage to the consumer, so that the failure due to the inadequate use or the unnecessary AS request frequently occurs, which causes the social cost.

Accordingly, there is a growing demand for a method that can provide a variety of information about related products while conveying the accurate and efficient use explanation of the smartphone product very easily.

The present invention has been conceived to solve the problems described above, and it is an object of the present invention to provide various moving picture or still image contents for various smart phones and handling descriptions to a removable portable storage medium or an Internet video Platform, which can be used to watch and learn how to use the product through various display media, thereby remarkably reducing the A / S ratio due to inactivity of operation, extending the life cycle of the product, Thereby reducing costs.

In addition, the present invention improves reliability by providing more accurate information on the advertising effect of the advertiser, and applies the same to the compound contents in which the execution contents and the advertisement information contents are combined, Handling, and usage explanation information to the manufacturer to provide useful big data that can be utilized in the development of new products.

In addition, the present invention provides a convenience for a user by providing a user with a gift or the like in the form of a removable storage medium, automatically logging on to a site providing the corresponding content and advertisement, It is possible to register user information for viewing the content and extract it from the terminal through the member information or the card information and provide the extracted information.

In addition to this, the present invention can be applied to the handling of all future IT related smart devices, advanced electric appliances, luxury cars, luxury cameras, luxury motorcycles, It is possible to create a new business model and advertisement revenue through a method of accessing a portal site or a smartphone application providing video contents and naturally exposing the advertisement while watching the content, Database to be stored in a database and continuously provided to a customer in a customized advertisement format to provide useful database information on the standpoint of a smartphone maker, an automobile maker, a household appliance maker, Implemented delivery , It will be used as a window to give feedback on the improvements of each audience, so that it contributes to the technology development of the related industries and improves the convenience according to the user's eye level.

As a means for solving the above-mentioned problems, the system for providing usage description image contents and advertisement according to the embodiment of the present invention classifies the content category for use description for each product of the smart phone, A content providing unit (300) for providing execution contents and advertisement information contents including moving picture information related to a usage description; Extracts a list of items of an execution content file including moving picture information about a usage description of each of a plurality of smartphone products by list, and creates and reproduces composite contents that can be reproduced by combining the selected execution contents and the advertisement information contents A control unit (200) And an interface unit (100) for providing the composite contents. A demand measurement server (600) for receiving a reproduction time of the advertisement information contents on the composite contents provided through the interface and determining a purchase effective demand according to the reproduction time; And a buyer information database 650 for storing the reproduction time of the advertisement information content and the determination result of the purchase validity demand.

According to the present invention, it is possible to make various moving pictures or still image contents for various product usage and handling description of a smart phone into a moving picture that can be easily explained by directly operating the narrator or announcer, YouTube, etc., so that users can watch and understand their usage through various display media. By using various complex functions properly, it is possible to significantly reduce the A / S ratio due to inactivity , It has the effect of extending the life cycle of the product and reducing the social cost due to the prevention of the residue.

In addition, it is very easy to use and can be viewed on a large TV screen. It is recorded as a moving picture on a removable storage medium, and the instruction manual of the product is provided. It is very convenient for the majority of purchasers Since it is embedded in USB which is a display driving method, it is not familiar with the use of complicated functions and the use of complicated functions according to the development of smart technology, and it has the lowest usage rate of various functions of advanced products. It is an appropriate service method, and it is possible to easily select a desired portion of the automatically listed portions among a plurality of handling description items and to repeatedly view the contents. In addition, various advertisement information contents are combined in the executed contents, We can serve image ads to targeted customers. It is possible to maximize the advertising effect.

In addition, the advertisement information contents combined with the provided execution contents are matched with the subject of the execution contents or the similarity to the products displayed on the screen, and are presented in the form of spot advertisements or the like, thereby maximizing the effect of the advertisement.

Furthermore, it is possible to provide a portable product with a single product to a specific customer, so that the execution contents and the advertisement information contents stored in the portable storage medium can be advertised to a target customer that matches or is similar to the user's interest. Therefore, it is possible to maximize the advertising effect by providing the service to the core or prospective customers, which is not an unspecified number.

In addition, according to the present invention, it is possible to provide a product advertisement that is inserted before, after, and after each category of compound contents, and is loaded and interlocked, measures a time when a viewer watches a 15-second product advertisement, , For more than 5 seconds to 10 seconds, and for 10 seconds or more, the purchase demand is divided into the effective demand, and if each composite content category is edited by cutting the content category within one minute to three minutes, The time is counted in seconds and skipped from the start time or the stop time is sent to the effective measurement server so that the buyer information database can be aggregated and provided to the advertiser so that the advertiser can provide more accurate information on the advertisement effect, In addition, the same applies to compound contents combining execution contents and advertisement information contents, It is possible to provide useful big data that can be utilized in the development of a new product by providing the manufacturer with handling information and usage explanation information.

In addition, the complex contents providing apparatus according to the present invention is constituted by a removable storage medium including an OTP function, and when a user of a user who has been subjected to a purchase (a purchaser) accesses a usage description image content of various IT products provided on the Internet site, It is possible to provide a convenience to the user by providing the user with a gift or the like in the form of a removable storage medium so as to automatically log on when the user logs on to the site providing the content and the advertisement, The user can register the user information for viewing the content through the terminal and extract it from the terminal through the member information or the card information.

In addition, according to the present invention, the targeted customers are provided with the content of the handling manual and the description of the manual of the IT related smart devices, high-end home appliances, luxury cars, luxury cameras, luxury motorcycles, A new business model and advertisement revenue can be created by accessing a portal site or a smartphone application that receives the content and naturally exposing the advertisement while watching the content, thereby storing information of the content and product advertisement viewers in the buyer information database, To provide useful database information from the viewpoints of smartphone manufacturers, automobile manufacturers, home appliance manufacturers, and the like that provide advertisers with contents or contents in a customized advertisement format, and provide interactive information In each case, It can also be used as a window to give feedback on the improvements in the audience's viewpoint, thereby contributing to technology development of related industries and improving user convenience.

FIG. 1 is a conceptual diagram for explaining a configuration of a system for providing usage image description and advertisement of a smartphone according to an embodiment of the present invention.
2 is a configuration diagram of a complex contents providing apparatus according to an embodiment of the present invention.
FIG. 3 and FIG. 4 are views for explaining the configuration of a composite contents providing apparatus according to an embodiment of the present invention in more detail.
5 and 6 are views for explaining a method of providing composite contents according to an embodiment of the present invention.
7 is a diagram for explaining a complex contents providing apparatus according to an embodiment of the present invention.
FIG. 8 is a diagram for explaining an OTP authentication method of a complex contents providing apparatus according to an embodiment of the present invention.

Hereinafter, the configuration and operation according to the present invention will be described in detail with reference to the accompanying drawings. DETAILED DESCRIPTION OF THE PREFERRED EMBODIMENTS In the following description of the present invention with reference to the accompanying drawings, the same components will be denoted by the same reference numerals regardless of the reference numerals, and redundant description thereof will be omitted. The terms first, second, etc. may be used to describe various components, but the components should not be limited by the terms. The terms are used only for the purpose of distinguishing one component from another.

FIG. 1 is a conceptual diagram for explaining a configuration of a system for providing usage image content and an advertisement of a smartphone according to an embodiment of the present invention. FIG. 2 is a block diagram of a configuration of an apparatus for providing complex contents according to an embodiment of the present invention to be.

Hereinafter, a description will be made of a configuration of a usage descriptive image content and advertisement providing system of a smartphone according to an embodiment of the present invention with reference to FIG. 1 and FIG.

1, the system for providing usage image content and advertisement of a smartphone according to an exemplary embodiment of the present invention includes a complex content provision apparatus 550, a demand measurement server 600, and a buyer information database 650, .

Referring to FIG. 2, the apparatus for providing composite contents 550 according to an exemplary embodiment of the present invention classifies content categories for usage descriptions for each smartphone product, A content provider 300 for storing advertisement information contents, and a list of items of an execution content file including video information on usage descriptions of a plurality of products, extracts the selected execution contents and the advertisement information contents A control unit (200) for generating and executing composite contents that can be reproduced, and an interface unit (100) for performing connection with an external terminal and transmitting the composite contents information to an external terminal, And the like.

More specifically, the compound contents providing apparatus 550 may be configured as a removable storage medium.

That is, according to an embodiment of the present invention, the description of the use of a single smartphone product or a plurality of smartphone products may be provided to a removable storage medium with a moving picture description that a buyer can easily understand, It is possible to easily select and watch only a necessary use description portion at a desired place such as a display device and a navigation of a vehicle and to maximize the advertisement effect by providing an advertisement of a related product to a selected product or a part of the product .

The portable storage medium according to the present invention refers to a device including various memory devices that can be carried, and it can be used not only in a variety of commercial CD structures, but also as an SSD solid state drive, a USB Universal Serial Bus Quot;) " refers to a removable storage medium that can execute internal contents by being coupled to external equipment such as a hard disk.

Hereinafter, the present invention will be described with reference to an embodiment implemented by applying a USB Universal Serial Bus (USB). In particular, it is preferable that the portable storage medium of the present invention includes an interface unit 100 that can execute an executable file in association with an external terminal 400 and can be coupled with an external terminal.

The control unit 200 extracts a list of items of an execution content file including moving picture information about usage descriptions of a plurality of smartphone products by list, And performs the function of generating and executing the program. Specifically, the control unit 200 includes a product listing unit 200A for listing usage description categories classified by smartphone products, so that the user can select a desired image from a description of usage for a plurality of smartphone products.

In this case, the content listing unit 210 forms a list of items of the execution content file including the moving picture information about the usage description of the smartphone product selected by the product listing unit 200A, And a selected content extracting unit 220 for extracting the selected execution content from the execution content files provided in the list in the content listing unit.

The items listed in the content listing unit 210 are classified into categories of the smartphone products, and classified into a video file of the usage description (power, operating method, etc.) of the selected smartphone product, Such a video file can be selected entirely or some of the video files can be selected and watched.

In addition, the control unit 200 may include an executable file generation unit 230 to insert the advertisement information content into the execution content selected by the selected content extraction unit 220 and combine the advertisement information content to generate executable complex content.

That is, the function of the executable file generating unit 230 may be such that, when the user selects a desired item of the smartphone product to be viewed, The selected content is extracted by the selected content extracting unit 220 and the extracted execution content is combined with the advertisement information content as an execution file to be displayed in the execution file forming unit 230. [

That is, the advertisement content providing unit 320 combines the advertisement information contents provided by the advertisement content providing unit 320 with a plurality of selected execution contents to generate a combined content (hereinafter, referred to as 'composite contents').

In this case, the advertisement information contents may be combined before execution of the execution contents or in the middle or end of the execution contents so as to be inserted and combined.

The content provider 300 for providing the advertisement information content for implementing the complex content may include at least one of the handling videos or still images for each smartphone product use item for each of a plurality of smartphone product categories And an advertisement content providing unit 320 for storing advertisement information contents inserted in the execution content file. The advertisement content providing unit 310 may include an advertisement content providing unit 310 and a advertisement content providing unit 320. Of course, in this case, a translation information storage unit 330 for storing translation contents matched to the execution content files for a plurality of smartphone products, AS information storing AS information storing AS place, AS price, AS period, (340). ≪ / RTI >

The contents provider 300 according to the present invention can classify the smartphone products stored in the removable storage medium into categories according to their categories, It is preferable to provide the sub advertisement related to the related product displayed in the execution content and the various advertisement information to be combined with the execution contents.

Although not shown, the removable storage medium of the present invention may be a NAND or NOR memory having a predetermined capacity and may include a flash memory for storing arbitrary information, It can be done with some space or with a separate memory structure.

The execution contents provided by the usage description content providing unit 310 may include a video related to a configuration required for various operations of the smartphone product to be classified, a video related to a general usage description, And a self-diagnosis method of the user can be targeted to various customer groups, and the optimum contents can be arbitrarily selected and provided.

This is because it is possible to provide a portable product having a single product type to a specific customer so that the execution contents and the advertisement information contents stored in the portable storage medium can be advertised to a target customer matching or similar to the user's interest Therefore, the present invention is intended to provide a promotional effect to a core or prospective customer, not an unspecified majority.

The advertisement content providing unit 320 provides a variety of advertisement information contents. The advertisement content providing unit 320 includes a general advertisement information content provided by an external client requesting an advertisement and a sub advertisement, which is an advertisement for a target product related to the execution content, And can be provided with contents. The general advertisement information content may be general advertisement information (moving picture, still image, text, image, etc.) to be implemented in a structure to be inserted into the execution contents described above regardless of genres such as household appliances, automobiles, finance, education, sports, fashion, ).

In addition, the sub advertisement contents may be formed of advertisements for a variety of equipment such as polarized glasses or stereos capable of viewing VOD in 3D, if the description of using the VOD of the execution contents, such as TV, is displayed.

The translation information storage unit 330 includes a foreign language translation voice or text (caption) about a voice or text exposed when the execution contents are executed. The translation information storage unit 330 may be used for marketing customers such as English, Japanese, Chinese, Arabic, Accordingly, it is possible to combine various types of translation contents with execution contents, thereby enhancing the convenience of use and broadening the advertising effect in terms of language for smartphone buyers around the world.

The external content linking unit 350 may provide the execution content and the advertisement content in association with the external video providing platform.

More specifically, the external content linking unit 350 is provided through an Internet video platform such as YouTube, so that the external content linking unit 350 can view and understand the usage method through various display media, and the A / S ratio As well as to extend the life cycle of the product and reduce the social cost due to the prevention of the residue.

In addition, the demand measurement server 600 according to an embodiment of the present invention receives the reproduction time of the advertisement information contents on the composite contents provided through the interface unit 100 of the composite contents providing apparatus 550, The purchaser information database 650 can store the reproduction time of the advertisement information content and the determination result of the purchase effective demand.

That is, the valid measurement server 600 can determine that the demand for the indifference is less than 5 seconds, the demand for less than 5 seconds to 10 seconds, and the demand for 10 seconds or longer .

More specifically, the user is provided with a product advertisement that is inserted before, after, and after each category of the compound contents, so that the viewer can watch the 15-second product advertisement. In addition, And 10 seconds or more are classified as effective demand for purchasing, and when each compound content category is edited by cutting the content category within 1 minute to 3 minutes and 3 pieces of advertisement images are inserted, And skipped from the start time or the stop time is sent to the effective measurement server 600 so that the buyer information database 650 can collect and provide it to the advertiser.

Therefore, the advertiser is provided with more accurate information on the advertisement effect to improve the reliability, and the same applies to the combined contents in which the execution contents and the advertisement information contents are combined, Providing explanatory information to the manufacturer can provide useful big data that can be utilized in the development of new products.

As shown in FIG. 2, according to an embodiment of the present invention, the composite contents providing apparatus 550 may further include an OTP processing unit 150.

The OTP processing unit 150 generates an OTP (One Time Password) input to the authentication server 700 and inputs the generated OTP to the authentication server 700. When the OTP is authenticated, And can provide composite contents.

In other words, when the compound contents providing apparatus 550 is configured as a removable storage medium including an OTP function, when a customer (purchaser) who is a target user accesses the usage description image contents of various IT products provided on the Internet site, Can be provided.

Accordingly, the present invention provides a convenience store for a user by providing the user with a gift or the like in the form of a removable storage medium, automatically logging on when the user logs on to the site providing the content and advertisement, and provides convenience through the external terminal 400 It is possible to register user information for viewing the content and extract it from the terminal through the member information or the card information.

In addition to the contents contained in the USB, the targeted customers can access all the IT related smart devices, high-end home appliances, high-end passenger cars, A new business model and advertisement revenue can be created in such a manner that the content is exposed naturally, and information of the content and product advertisement viewers is stored in the buyer information database 650 and converted into a database, To provide useful database information on the advertiser's standpoint or in the context of a home appliance manufacturer that supplies content.

Furthermore, according to the present invention, in realizing the interactive information providing, it can be used as a window to give opinions on the improvements of each viewer, thereby contributing to technology development of the related industries and improving user convenience have.

FIG. 3 and FIG. 4 are views for explaining the configuration of a composite contents providing apparatus according to an embodiment of the present invention in more detail.

Referring to FIGS. 3 and 4, in the case of selecting desired execution contents for the description of use of the above-described smartphone product, after the process of extracting the selected execution contents from the selected contents extraction unit 220, The advertisement information contents provided by the advertisement contents provider 320 of the provider 300 are inserted and combined. In this case, it is possible to combine the content copy protection information (DRM) with the execution contents.

More specifically, the execution file generation unit 210 in the embodiment of the present invention includes a file synthesis unit 231 for inserting and combining the advertisement information contents into the extracted execution contents, And a DRM combiner 232 for combining DRM (Digital Rights Management).

That is, a copy protection mark may be inserted into the content such as a moving picture or a still image including a usage description content for a smartphone product, thereby preventing illegal copying or allowing the content to be displayed using only a dedicated content player.

For this, as shown in FIG. 4, the DRM combiner 232 according to the present invention includes DRM information generation (FIG. 2) for generating DRM information to be combined with the selected extracted extracted contents A DRM information conversion unit 232b for converting the DRM information into the same format as the execution content, and a DRM information synthesis unit 232c for synthesizing the DRM information with the execution content.

The DRM information generating unit 232a may generate information on a content usage method, a restriction condition and an encryption method in use of content, an encryption key, a length of an encryption key, and the like with respect to the execution content.

The DRM information conversion unit 232b converts the DRM information generated by the DRM information generation unit 212a into DRM content having the same format as the execution content. The format of the execution content is configured to be one of still image, moving image, and sound, and the DRM information to be combined therewith can be converted accordingly.

The DRM information composing unit 232c can generate DRM content by synthesizing the DRM information converted into the DRM content having the same format as the execution content into the digital content using the watermarking technique.

The combination of the execution content and the DRM information according to the present invention can be implemented in the following manner.

For example, if the execution content according to the present invention is sound content, the DRM information conversion unit 232b synthesizes the DRM content of the sound type with the execution content by the sound watermarking technique. Since the DRM content of the sound type is generated in the form of sound information that is not audible to the human ear, a person can not feel a change in sound even if the DRM content is synthesized, Is extracted through a speech recognition method.

On the other hand, when the execution content is still image content, the DRM information conversion unit 232b synthesizes the still image DRM content with the execution content using the image watermarking technique. Since the still image DRM contents are generated in the form of an image that is not easily seen by the human eye, a person hardly senses a change in the image form even if the DRM contents are synthesized, And is extracted through a video recognition method in a dedicated playback apparatus of execution contents.

When the execution content is the moving image content, the DRM information is converted into the still shape as described above, so that the converted still image content is synthesized in the form of image watermarking in each frame of the moving image.

Thus, in the execution content according to the present invention, the DRM information is converted into the same format as the digital content and is synthesized by the watermarking technique. Therefore, when a malicious user tries to delete the DRM information or overwrites the DRM information with the manipulated DRM information, The original content itself may be damaged or the DRM may not be recognized by the execution content-only playback apparatus according to the present invention.

Therefore, according to the present invention, it is impossible to delete and manipulate the synthesized DRM information.

In addition to this, in the embodiment of the present invention, it is also possible to provide a function that enables a user to easily confirm A / S information and to apply for it by providing information on the A / S of various smartphone products in combination with execution contents for the usage description Can be provided.

3 and 4, the control unit 200 of the present invention includes an AS information extracting unit 240 for extracting AS information for each type of smartphone product, and an AS information extracting unit 240 for extracting AS information corresponding to AS selection information And an AS signal transmitter 250 for transmitting an AS request signal from the external terminal to the AS vendor server through the interface unit.

The AS information extracting unit 240 extracts the AS location, the AS price, the AS period, and the AS cost for the item related to the corresponding smart phone product provided in the AS information providing unit 340 of the content providing unit 300 Display and extract information, and combine the selected information to form AS request information.

The AS signal transmitting unit 250 may further include an AS signal transmitting unit 250 for transmitting an AS request signal corresponding to the selected AS selection information from the external terminal 400 to the AS vendor server through the interface unit 100. [

In addition, as shown in FIG. 3, the control unit 200 of the present invention classifies advertisement contents for related products matched with contents of execution contents for a selected smartphone product, And a data management unit 260 for determining and allocating the combined position of the content or the translated content and the execution order of the advertisement information content.

That is, with respect to the execution sequence of the complex contents according to the present invention, the data management unit 260 instructs the advertisement data to be played in preference to the contents in reproducing the moving pictures, or plays the advertisement data after playing the execution contents, And determines the combined position of the translated contents to be combined with the execution contents or the combined text or image advertisement in the case of the general advertisement information contents. In other words, it is possible to perform a function of including advertisement data in the head, middle, and tail portions of a moving image content file.

In addition, the control unit 200 of the present invention may further include an advertisement content matching unit 270 for matching a sub advertisement for the related product with the smart phone product that is being executed, within the execution content for the smart phone product selected and executed The sub advertisement contents stored in the advertisement information storage unit 320 may be compared with the contents of the execution contents so that advertisements having a high degree of relevance with related products can be combined at a predetermined time or video point.

For example, the advertisement contents matching the contents of the execution contents or matching the subject scenes may be spotted, or the execution contents provided may be classified by time in units of scenes, It is possible to embed the spot advertisement screen so that it can be inserted and driven. This is similar to the indirect advertisement shown when watching a general TV drama, so that a scene matching with an advertisement to be provided to an execution content to be repeatedly viewed or a short spot advertisement at a desired point to be provided is inserted so that the advertisement is not disturbed by the consumer Is more preferable.

In this case, the sub-contents may include a URL address, so that even when the execution contents are being operated, the sub-contents can be interlocked with the external terminal 400 in Fig. 1 and an advertisement service server (including a web server) It is also possible to implement access to sites or information sites.

In this case, the external terminal 400 may be a computer having a module for connecting to the interface unit 100 of the portable content providing apparatus 550 in the form of a portable storage medium to execute and display the composite contents, , Navigation, and mobile devices.

The external terminal 400 may be configured to recognize the connection and start the plug-and-play module when the portable terminal 600 is connected to the mobile terminal 500. Alternatively, the external terminal 400 may display the USB agent pop- To confirm the information stored in the USB memory, and to confirm or execute the composite contents through a click process.

5 and 6 are views for explaining a method of providing composite contents according to an embodiment of the present invention.

More specifically, FIG. 5 shows a group P of smartphone products according to the function of the product listing unit of the control unit according to an embodiment of the present invention, and when selecting one smart phone product item, FIG. 2 is a conceptual diagram showing the selection of the first embodiment.

That is, in the product listing unit 200A in FIG. 1, an item listing an entire item of the smartphone product is displayed in the form of a group P of smartphone products, The content listing unit 210 can provide the contents of various items of the description of use of the smartphone product as shown in FIG.

Accordingly, the user can select one or a plurality of contents (Q), and the selected contents to be selected thereafter are extracted and made into the complex contents in the execution file forming unit 230 described above.

Of course, in this case, the execution contents of the selected smartphone product may be displayed together with various information such as the price and cost required when the AS is required, and the contact information of the AS.

As shown in FIG. 5, in the case of providing the composite contents, the executable file forming unit of the present invention can match the sub advertisement in the advertisement format and be exposed in the middle of the moving picture.

In this case, as described above, the data management unit of the control unit of the present invention may classify the advertisement content for the related product matched with the content of the execution content for the selected smartphone product, The combined position of the translated contents and the execution order of the advertisement information contents are determined and assigned to implement the complex contents.

At this time, in the content 610 for the smartphone product selected and executed by the advertisement content matching unit 270, the smartphone product running and the sub advertisement for the related product are matched, and the product related to the currently executed content The advertisement 620 can be combined and provided.

If the advertisement image provided in this manner is selected, a separate sub advertisement associated with the URL of the advertisement or linked product information can be configured to be exposed as a split screen or a redundant screen. In this case, the advertisement server or the web page may be connected and provided through the URL address included in the contents of the sub advertisement.

FIG. 7 is a view for explaining an apparatus for providing a complex content according to an embodiment of the present invention, and FIG. 8 is a view for explaining an OTP authentication method of the apparatus for providing a complex content according to an embodiment of the present invention.

As shown in FIG. 7, the apparatus for providing composite contents 550 according to an embodiment of the present invention may be configured in the form of a removable storage medium.

More specifically, the compound contents providing apparatus 550 may be configured as a universal serial bus (USB) storage device and may further include a configuration for generating an OTP (One Time Password) input to the authentication server.

That is, the complex contents providing apparatus 550 may be configured to provide the complex contents when authentication through OTP (One Time Password) is performed in providing the complex contents in which the execution contents and the advertisement information contents are combined.

One Time Password (OTP) is a user authentication method that uses random one-time passwords generated randomly. The authentication system using OTP is introduced to enhance security. It is introduced to overcome security vulnerability caused by repeated use of the same password by generating one-time password every time when logging in.

More specifically, the compound content providing apparatus 550 generates an OTP (One Time Password) input to the authentication server 700, inputs the generated OTP to the authentication server 700, Lt; / RTI >

In order to authenticate using the OTP, the user operates the OTP generation button 501 to check the displayed One Time Password (OTP), and displays the OTP (One Time Password) on the screen provided through the authentication server 700 OTP (One Time Password) is input to the OTP number input field 801, and when the authentication is performed, the user can receive the composite contents.

That is, the compound contents providing apparatus 550 is configured as a removable storage medium including an OTP function. When a user (customer) who has been quoted accesses the usage description image contents of various IT products provided on the Internet site, Providing the user with a gift or the like in the form of a removable storage medium and providing a convenience by allowing the user to log on automatically when the user logs on to the site providing the content and advertisement, 400 to register the user information for viewing the content and extract it from the terminal through the member information or the card information.

As described above, according to the embodiment of the present invention, a user's manual of a smartphone product is provided on a removable storage medium in the form of a movie or provided through an Internet video platform such as YouTube, It is possible to easily and repeatedly select a desired portion from among the automatically listed portions and to combine various pieces of advertisement information contents in the executed contents to provide specific product and enterprise image advertisements to the targeted customers through repeated reproduction and viewing So that the advertising effect can be maximized.

As used in the above-described embodiments of the present invention, the term " part " means a hardware component such as software or an FPGA or an ASIC. However, 'part' is not meant to be limited to software or hardware. &Quot; to " may be configured to reside on an addressable storage medium and may be configured to play one or more processors. Thus, by way of example, 'parts' may refer to components such as software components, object-oriented software components, class components and task components, and processes, functions, , Subroutines, segments of program code, drivers, firmware, microcode, circuitry, data, databases, data structures, tables, arrays, and variables. The functions provided in the components and components may be further combined with a smaller number of components and components or further components and components. In addition, the components and components may be implemented to play back one or more CPUs in a device or a secure multimedia card.

In the foregoing detailed description of the present invention, specific examples have been described. However, various modifications are possible within the scope of the present invention. The technical idea of the present invention should not be limited to the embodiments of the present invention but should be determined by the equivalents of the claims and the claims.

100:
150: OTP processor
200:
200A: Product Listing Department
210:
220:
230: executable file forming unit
300: Content provider
310: Instructions for use
320: Offering of advertisement contents
350: External content linkage unit
400: external terminal
500: Ad server
550: Composite content providing device
600: Demand measurement server
650: Buyer information database
700: authentication server

Claims (13)

A content providing unit 300 for classifying content categories for use descriptions of products of the smartphone, and providing execution contents and advertisement information contents including moving picture information on use descriptions of the smartphone products; Extracts a list of items of an execution content file including moving picture information about a usage description of each of a plurality of smartphone products by list, and creates and reproduces composite contents that can be reproduced by combining the selected execution contents and the advertisement information contents A control unit (200) And an interface unit (100) for providing the composite contents to the external terminal (400) in combination with an external terminal (400) having a display.
A demand measurement server (600) for receiving a reproduction time of the advertisement information content on the composite contents provided to the external terminal through the interface unit and determining a purchase effective demand according to the reproduction time; And
A buyer information database 650 for storing the reproduction time of the advertisement information content and the determination result of the purchase effective demand;
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The content providing apparatus (300)
A usage description content providing unit (310) for providing at least one execution content of a handling video or a still image for each smartphone product use for each of a plurality of smartphone product categories;
An advertisement content providing unit 320 for providing advertisement content to be inserted into the execution content; And
An external content linking unit 350 for linking the execution content and the advertisement content from an external video providing platform;
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The composite content providing apparatus 550 is formed of a removable storage medium 500 including an input button 501 and a display unit 502. When the composite content providing apparatus is connected to the external terminal, The plug-and-play module recognizes the connection of the multi-content providing apparatus,
The composite content providing apparatus 550 generates an OTP (One Time Password) to be input to the authentication server 700, inputs the generated OTP to the authentication server, And an OTP processing unit (150)
When the input button 501 is operated, the OTP processing unit generates an OTP and outputs it to the display unit 502. The authentication server provides an OTP number input field 801 to the display of the external terminal,
When authentication is performed by inputting the OTP output to the display unit in the OTP number input field 801, the OTP processing unit 150 determines whether or not the interface unit displays the usage description image content of the smartphone, Ad serving system.
The method according to claim 1,
The demand measurement server (600)
If the playback time is less than 5 seconds, it is determined that there is a demand for indifference. If the playback time is less than 5 seconds to 10 seconds, interest is requested. If the playback time is 10 seconds or more, .
delete The method according to claim 1,
The control unit (200)
A product listing section (200A) listing usage description categories classified by the smartphone products;
A content listing unit (210) for forming a list of items of an execution content file including moving picture information about usage instructions of a smartphone product selected from the product listing unit;
A selected content extracting unit (220) for extracting the selected execution content from the execution content files provided in the content listing unit; And
A file generation unit (230) for inserting the advertisement contents into the execution contents selected by the selected contents extraction unit and combining the advertisement contents to generate executable complex contents;
A system for providing video content and advertisements.
delete delete The method of claim 4,
The file generation unit 230,
A file composition unit (231) for inserting and combining the advertisement contents in the execution contents; And
A DRM combining unit (232) for combining contention prevention information (DRM) with the execution content;
A system for providing video content and advertisements.
The method of claim 7,
The DRM combiner 232 combines
A DRM information generating unit 232a for generating DRM information to be combined with the execution content;
A DRM information conversion unit 232b for converting the DRM information into the same format as the execution content; And
A DRM information composer 232c for composing the execution content and the DRM information;
A system for providing video content and advertisements.
The method of claim 8,
The control unit (200)
An AS information extracting unit 240 for extracting AS information for each type of smartphone product; And
An AS signal transmitting unit 250 for transmitting an AS request signal corresponding to the AS selection information selected from the selected execution contents to an AS vendor server from an external terminal through the interface unit;
The present invention relates to a system and method for providing image contents and advertisements.
The method of claim 9,
The control unit (200)
Classifying the contents of the advertisement for the related product matched with the content of the execution content for the selected smartphone product,
A data management unit 260 for determining and assigning a combined position of advertisement contents or translated contents combined in the execution contents and an execution order of the advertisement contents;
A system for providing video content and advertisements.
The method of claim 10,
An advertisement content matching unit 270 for matching a sub advertisement for the related product with the smart phone product being executed, in the execution content for the selected smart phone product;
The present invention relates to a system and method for providing image contents and advertisements.
The method of claim 11,
The content providing apparatus (300)
And a translation information storage unit (330) for storing translation contents matched to the execution content files for a plurality of smartphone products.
The method of claim 12,
The AS information extracting unit 240 extracts,
The AS location, the AS price, the AS period, and the AS cost for the repair item of the corresponding smart phone product provided in the AS information providing unit 340 provided in the content providing unit 300, A system for providing video content and advertisements using a smartphone that combines and forms an AS request information.

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