JP7571589B2 - Advertising system and advertising method - Google Patents

Description

This disclosure relates to an advertising system.

In recent years, various vehicle safety devices, such as adaptive cruise control systems and pre-crash safety systems, have been developed.
Patent Document 1 describes a configuration for recommending to a driver functions that have not yet been used by the driver among functions of safety equipment installed in a vehicle.

JP 2018-140766 A

From the perspective of ensuring safe vehicle driving, it is preferable for a vehicle to be equipped with all available safety equipment. However, because safety equipment is expensive, the more safety equipment that is installed, the higher the sales price of the vehicle. For this reason, vehicle dealers generally set many of the safety equipment that can be installed on vehicles as optional equipment rather than standard equipment, allowing the purchaser to select for themselves when purchasing the vehicle.

However, after detailed consideration by the inventors, it was found that the above-mentioned method of selecting safety equipment has the problem that highly necessary safety equipment may not be purchased. In other words, the most necessary safety equipment among various types of safety equipment varies depending on the driver's driving tendencies, etc., but it is difficult for the purchaser himself to properly judge the necessity of safety equipment before actually driving after purchasing a vehicle. Note that such problems can also occur with in-vehicle equipment other than safety equipment.

One aspect of the present disclosure provides technology that suggests in-vehicle equipment that is highly necessary for drivers.

One aspect of the present disclosure is an advertising system that includes a driving information acquisition unit (24, S102), a selection unit (33, S203), and a notification unit (24, S301). The driving information acquisition unit is configured to acquire driving information related to the driving of a driver of a vehicle. The selection unit is configured to select on-board equipment that corresponds to the driving tendency of the driver from among candidates for on-board equipment, including on-board equipment not installed in the vehicle, based on the driving information acquired by the driving information acquisition unit. The notification unit is configured to perform processing for notifying the driver of information encouraging the purchase of the on-board equipment selected by the selection unit. With this configuration, on-board equipment that is highly necessary for the driver can be suggested.

Another aspect of the present disclosure is an advertising method that includes a step of acquiring driving information related to the driving of a driver of a vehicle (S102), a step of selecting on-vehicle equipment according to the driving tendency of the driver from among candidates for on-vehicle equipment including on-vehicle equipment not installed in the vehicle based on the acquired driving information (S203), and a step of performing processing for notifying the driver of information encouraging the purchase of the selected on-vehicle equipment (S301). With such a configuration, it is possible to suggest on-vehicle equipment that is highly necessary for the driver.

FIG. 1 is a block diagram showing a configuration of an advertising system. 4 is a flowchart of an acquisition process executed in the vehicle device. 13 is a flowchart of a selection process executed by the management device. FIG. 13 is a diagram showing the contents of a validity situation database. 4 is a flowchart of a proposal process executed in the vehicle device.

Hereinafter, exemplary embodiments of the present disclosure will be described with reference to the drawings.
[1. Configuration]
1 is a system for vehicle dealers to promote sales of on-vehicle equipment that can be retrofitted to vehicle purchasers after the purchase of the vehicle. Specifically, the advertising system 1 acquires information that is a clue to determining how the purchased vehicle is actually driven, selects on-vehicle equipment that is highly necessary for the driver of the vehicle by analyzing the acquired information, and presents an advertisement to the driver to encourage the purchase of the selected on-vehicle equipment.

The advertising system 1 includes a vehicle device 2 and a management device 3 .
The vehicle device 2 is mounted on a vehicle (not shown), and includes a sensor group 21 , a map information storage device 22 , a vehicle-side communication unit 23 , a vehicle-side control unit 24 , and a display 25 .

The sensor group 21 includes various sensors for detecting the traveling state of the vehicle. The term "vehicle" refers to a vehicle equipped with the sensor group 21 and the like. In this embodiment, the sensor group 21 includes a vehicle speed sensor 211, an accelerator pedal sensor 212, a brake pedal sensor 213, a steering sensor 214, a shift sensor 215, a distance sensor 216, and a GPS sensor 217.

The vehicle speed sensor 211 is a sensor for detecting the traveling speed of the host vehicle and outputs the detected traveling speed to the vehicle-side control unit 24.
The accelerator pedal sensor 212 is a sensor for detecting the amount of depression of the accelerator pedal by the driver and outputs the detected amount of depression of the accelerator pedal to the vehicle-side control unit 24.

The brake pedal sensor 213 is a sensor for detecting the amount of brake pedal depression by the driver. The brake pedal sensor 213 outputs the detected amount of brake pedal depression to the vehicle-side control unit 24.

The steering sensor 214 is a sensor for detecting the steering angle of the vehicle. The steering sensor 214 outputs the detected steering angle to the vehicle-side control unit 24.

The shift sensor 215 is a sensor for detecting the operating position of the shift lever operated by the driver. The shift sensor 215 outputs the detected operating position of the shift lever to the vehicle-side control unit 24.

The distance sensor 216 is provided at the front of the vehicle and is a sensor for detecting the forward distance, which is the distance to a target ahead of the vehicle. For example, a lidar device or a millimeter wave radar is used as the distance sensor 216. The distance sensor 216 outputs the detected forward distance to the vehicle-side control unit 24.

The GPS sensor 217 receives GPS signals from GPS satellites and detects the current position of the vehicle. The GPS sensor 217 outputs the detected current position of the vehicle to the vehicle-side control unit 24. Note that GPS is an abbreviation for Global Positioning System.

The map information storage device 22 is a storage device configured to store map information. The map information storage device 22 outputs the map information to the vehicle-side control unit 24. Note that the map information may be obtained, for example, from an external server.

The vehicle-side communication unit 23 is configured to perform wireless communication with the management device 3 .
The vehicle-side control unit 24 is mainly configured with a well-known microcomputer having a CPU, ROM, RAM, etc. (not shown). The CPU executes a program stored in the ROM, which is a non-transient tangible storage medium. The program is executed to execute a method corresponding to the program. The vehicle-side control unit 24 may include one microcomputer or multiple microcomputers. In addition, the method of realizing the functions of the vehicle-side control unit 24 is not limited to software, and some or all of the functions may be realized using one or multiple hardware. For example, when the functions are realized by an electronic circuit, which is hardware, the electronic circuit may be realized by a digital circuit, an analog circuit, or a combination of these.

The vehicle-side control unit 24 is configured to be able to transmit and receive various information to and from the management device 3 via the vehicle-side communication unit 23 .
The display 25 is a display device for the driver to view.

The management device 3 is a device for managing multiple vehicle devices 2, and in this embodiment is installed at a vehicle dealership. The management device 3 includes a management communication unit 31, an effective status storage device 32, and a management control unit 33.

The management communication unit 31 is configured to perform wireless communication with a plurality of vehicle devices 2 .
The effective situation storage device 32 is a storage device configured to store an effective situation database, which will be described later, and the like.

The management control unit 33 is mainly composed of a well-known microcomputer having a CPU, ROM, RAM, etc. (not shown). The CPU executes a program stored in the ROM, which is a non-transient physical storage medium. The program is executed to perform a method corresponding to the program. The management control unit 33 may include one microcomputer or multiple microcomputers. Furthermore, the method of realizing the functions of the management control unit 33 is not limited to software, and some or all of the functions may be realized using one or multiple pieces of hardware. For example, when the functions are realized by an electronic circuit, which is hardware, the electronic circuit may be realized by a digital circuit, an analog circuit, or a combination of these.

The management control unit 33 is configured to be able to transmit and receive various information to and from the vehicle device 2 via the management communication unit 31 .
2. Processing
Next, the acquisition process executed by the vehicle-side control unit 24 of the vehicular device 2 will be described with reference to the flowchart of Fig. 2. The acquisition process is executed when the ignition switch of the host vehicle is turned on.

First, in S101, the vehicle-side control unit 24 acquires vehicle information from an in-vehicle device. The vehicle information is fixed information related to the vehicle. In this embodiment, the vehicle-side control unit 24 acquires the vehicle ID, which is identification information unique to each vehicle, as vehicle information from a storage device installed in the vehicle.

Next, in S102, the vehicle-side control unit 24 acquires driving information from the in-vehicle device. The driving information is information related to the driving of the driver of the vehicle. The driving information is used as a criterion for judging the driving tendency of the driver. The driving information includes information representing driving operations such as accelerator operation and steering operation, and information representing driving conditions such as the road on which the vehicle is traveling and the time of day. The situations (1) to (4) described below are driving tendencies identified based on driving operations, that is, driving operation tendencies. On the other hand, examples of driving tendencies identified based on driving conditions, that is, driving condition tendencies, include a tendency to often drive on expressways and a tendency to often drive during hours when it is dark around the vehicle, such as at night or early in the morning. In this embodiment, the vehicle-side control unit 24 acquires various detection results from the sensor group 21 as driving information. In addition, the vehicle-side control unit 24 acquires map information corresponding to the current position of the vehicle from the map information storage device 22 as driving information.

Next, in S103, the vehicle-side control unit 24 determines whether a situation has occurred in which driving assistance by the safety equipment is effective (hereinafter, referred to as an effective situation). An effective situation is a situation in which safety equipment that is not installed in the vehicle would function effectively if it were installed. In this embodiment, the vehicle-side control unit 24 determines whether an effective situation has occurred based on the driving information acquired in S102. There are various possible effective situations, but in this embodiment, the following situations (1) to (4) will be described as effective situations.
(1) The brakes were applied suddenly when turning right or left.
(2) The accelerator pedal and brake pedal were depressed simultaneously.
(3) There are many turns required when parking.
(4) The distance between vehicles is short when driving on the highway.

The vehicle-side control unit 24 determines that situation (1) has occurred when the vehicle is turning right or left at an intersection and the vehicle brakes suddenly. The vehicle-side control unit 24 determines whether the vehicle is turning right or left at an intersection based on the current position of the vehicle acquired from the GPS sensor 217, the map information corresponding to the current position of the vehicle acquired from the map information storage device 22, and the steering angle acquired from the steering sensor 214. Specifically, the vehicle-side control unit 24 determines that the vehicle is turning right or left at an intersection when the current position of the vehicle is an intersection and the steering angle is equal to or greater than a predetermined threshold value. The steering angle is the magnitude of the angle when the angle in a straight-ahead state is set to 0, in other words, the absolute value of the angle. The vehicle-side control unit 24 also determines whether the vehicle is braking suddenly based on the amount of depression of the brake pedal from the brake pedal sensor 213. Specifically, the vehicle-side control unit 24 determines that sudden braking has occurred when the brake pedal depression speed calculated from the brake pedal depression amount is equal to or greater than a predetermined threshold value.

Furthermore, the vehicle-side control unit 24 determines that situation (2) has occurred when both the accelerator pedal and the brake pedal are depressed. In this embodiment, the vehicle-side control unit 24 determines whether both the accelerator pedal and the brake pedal are depressed based on the accelerator pedal depression amount obtained from the accelerator pedal sensor 212 and the brake pedal depression amount obtained from the brake pedal sensor 213. Specifically, the vehicle-side control unit 24 determines that both the accelerator pedal and the brake pedal are depressed when the accelerator pedal depression amount is equal to or greater than a predetermined threshold value and the brake pedal depression amount is equal to or greater than a predetermined threshold value.

In addition, the vehicle-side control unit 24 determines that the situation (3) has occurred when the number of turns is large when the vehicle is located in a parking area. The parking area is a place such as a parking lot or the vicinity of the driver's home. In this embodiment, the vehicle-side control unit 24 determines that the vehicle is located in a parking area based on the current position of the vehicle acquired from the GPS sensor 217 and the map information corresponding to the current position of the vehicle acquired from the map information storage device 22. For information that is not included in the map information, such as the position information of the driver's home, position information registered as the position of the driver's home in, for example, a navigation system mounted on the vehicle is acquired. In addition, the vehicle-side control unit 24 determines whether the number of turns is large based on the operating position of the shift lever acquired from the shift sensor 215. Specifically, the vehicle-side control unit 24 determines that the number of turns is large when the number of turns within a predetermined time is equal to or greater than a predetermined threshold value. In this embodiment, the number of times the shift lever is turned is calculated as the number of times it is switched from an operating position for moving the vehicle backward, such as R range, to an operating position for moving the vehicle forward, such as D range or L range.

The vehicle-side control unit 24 also determines that the situation (4) has occurred when the vehicle is traveling normally on the expressway and the vehicle-to-vehicle distance is short. Note that normal traveling does not include driving slowly, such as when passing through a toll gate or in a traffic jam. In this embodiment, the vehicle-side control unit 24 determines whether the vehicle is traveling normally on the expressway based on the current position of the vehicle acquired from the GPS sensor 217, the map information corresponding to the current position of the vehicle acquired from the map information storage device 22, and the traveling speed acquired from the vehicle speed sensor 211. Specifically, the vehicle-side control unit 24 determines that the vehicle is traveling normally on the expressway when the current position of the vehicle is on the expressway and the traveling speed is equal to or greater than a predetermined threshold value. The vehicle-side control unit 24 also determines whether the vehicle-to-vehicle distance is short based on the forward distance acquired from the distance sensor 216. Specifically, the vehicle-side control unit 24 determines that the vehicle-to-vehicle distance is short when the forward distance is less than a predetermined threshold value.

If the vehicle-side control unit 24 determines in S103 that the valid situation has not occurred, the vehicle-side control unit 24 returns the process to S102.
On the other hand, if the vehicle-side control unit 24 determines in S103 that a valid situation has occurred, it transitions the process to S104. In S104, the vehicle-side control unit 24 transmits information representing the valid situation determined to have occurred in S103 (hereinafter, valid situation information) to the management device 3 via the vehicle-side communication unit 23. For example, if it is determined that the above situation (1) has occurred, information representing the situation (1) is transmitted. In this embodiment, vehicle information is also transmitted together with the valid situation information. The vehicle-side control unit 24 then returns the process to S102.

Next, the selection process executed by the management control unit 33 of the management device 3 will be described with reference to the flowchart in FIG. 3. The selection process is executed when valid status information is received from the vehicle device 2 via the management communication unit 31.

First, in S201, the management control unit 33 updates the effective situation database stored in the effective situation storage device 32. The effective situation database is a database configured to manage the number of times an effective situation has occurred (hereinafter, the number of occurrences). In this embodiment, the number of times an effective situation has occurred is classified and managed by the type of effective situation for each vehicle equipped with the vehicle device 2. In the example shown in FIG. 4, the number of times the situation (1) has occurred in a vehicle with a vehicle ID of "A" is 30 times. In addition, the effective situation database manages the number of times an effective situation has occurred in a predetermined period up to the present time. In this embodiment, the predetermined period is set to one year, that is, the period from one year ago to the present time. When the management control unit 33 receives the effective situation information, the vehicle ID, which is the vehicle information received together with the effective situation information, the type of effective situation represented by the effective situation information, and the reception time of the effective situation information are associated with each other, and stored in the effective situation storage device 32 as reception history information. The management control unit 33 then refers to the reception history information stored in the validity status storage device 32, counts the number of occurrences during a specified period, and updates the value of the number of occurrences managed by the validity status database. In other words, when validity status information is received, the value of the number of occurrences corresponding to that validity status information usually increases. However, since information that has passed the specified period is no longer counted, the value of the number of occurrences may not change or may decrease.

Returning to FIG. 3, in S202, the management control unit 33 determines whether there is a high need to suggest safety equipment to the driver of a vehicle equipped with the vehicle device 2 that is the sender of the received effective situation information. In this embodiment, when there is an effective situation that occurs frequently for the vehicle, the management control unit 33 determines that there is a high need to suggest safety equipment corresponding to the type of effective situation to the driver. Specifically, when the value of the number of occurrences managed by the effective situation database is equal to or greater than a predetermined threshold value, it is determined that the number of occurrences is high. In this embodiment, the predetermined threshold value is 30 times. If the management control unit 33 determines in S202 that there is no high need to suggest safety equipment to the driver, it ends the selection process shown in FIG. 3.

On the other hand, when the management control unit 33 determines in S202 that there is a high need to propose safety equipment to the driver, the process proceeds to S203. In S203, the management control unit 33 selects safety equipment to be proposed to the driver for the vehicle determined in S202 that there is a high need to propose safety equipment to the driver. In this embodiment, the management control unit 33 selects safety equipment corresponding to the driving tendency of the driver from among the candidates of safety equipment as the safety equipment to be proposed to the driver. Specifically, the management control unit 33 selects safety equipment corresponding to the type of effective situation determined to occur frequently as the safety equipment corresponding to the driving operation tendency of the driver. The correspondence between the type of effective situation and the safety equipment is determined in advance. It is assumed that the candidates of safety equipment include safety equipment that is not installed in the vehicle. Specifically, only safety equipment that is not installed in the vehicle may be prepared as candidates, or candidates that may include safety equipment already installed in the vehicle may be prepared. In the latter case, it is not necessary to adjust the candidates according to the safety equipment already installed in the vehicle.

Safety equipment corresponding to situations (1) to (4) will be described using the example shown in FIG.
For example, in a vehicle with a vehicle ID of "A", it is determined that the number of occurrences of situation (1) is high, and therefore a safety equipment corresponding to situation (1) is selected. In this embodiment, the safety equipment corresponding to situation (1) is a periphery monitoring system. The periphery monitoring system is a safety equipment that makes it easier for the driver to pay attention to the situation around the vehicle, and for example, detects targets present around the vehicle, and alerts the driver of danger by sounding an alarm when the distance to the target is equal to or less than a predetermined threshold. This is because a driver who experiences situation (1) many times is considered to have a driving tendency of not checking left and right sufficiently when turning right or left.

For example, in a vehicle with a vehicle ID of "B", it is determined that situation (2) occurs frequently, and therefore a safety device corresponding to situation (2) is selected. In this embodiment, the safety device corresponding to situation (2) is a pedal misapplication acceleration suppression system. The pedal misapplication acceleration suppression system is a safety device that suppresses unintentional acceleration of the vehicle when the driver erroneously operates the accelerator pedal or the brake pedal, and, for example, prioritizes braking operation when both the accelerator pedal and the brake pedal are depressed. This is because a driver who experiences situation (2) frequently is considered to have a driving tendency to operate the accelerator pedal and the brake pedal more frequently.

For example, in a vehicle with a vehicle ID of "C", it is determined that situation (3) occurs frequently, and therefore a safety equipment corresponding to situation (3) is selected. In this embodiment, the safety equipment corresponding to situation (3) is a parking assistance system. A parking assistance system is a safety equipment that makes it easier for the driver to perform parking operations, for example, by displaying an image of the rear of the vehicle on a display device such as display 25. This is because a driver who experiences situation (3) frequently is considered to have a driving tendency of not being accustomed to parking operations.

For example, in a vehicle with a vehicle ID of "D", it is determined that situation (4) occurs frequently, and therefore a safety device corresponding to situation (4) is selected. In this embodiment, the safety device corresponding to situation (4) is an adaptive cruise control system. An adaptive cruise control system is a safety device that maintains a set distance between the vehicle and a preceding vehicle by controlling the acceleration and deceleration of the vehicle. This is because a driver who experiences situation (4) frequently is considered to have a driving tendency to keep a short distance between vehicles while driving on a highway.

Returning to FIG. 3, in S204, the management control unit 33 transmits information (hereinafter, promotional information) encouraging the purchase of the safety equipment selected in S203 according to the driving tendency of the driver to the vehicle device 2 that transmitted the received effective status information via the management communication unit 31. The promotional information is, for example, information on the function, manufacturer, and price of the safety equipment, information on the dealer selling the safety equipment, and information on the basis of which the safety equipment was proposed. The price information is, for example, the manufacturer's suggested retail price, the selling price at the dealer located near the driver's home, and the like. The information on the dealer selling the safety equipment is, for example, the location information of the dealer located near the driver's home, information indicating the business hours of the dealer, and the like. The information on the basis of which the safety equipment is proposed is, for example, information indicating the driving tendency of the driver corresponding to the safety equipment, the type of effective status, and the number of occurrences thereof. The management control unit 33 then ends the selection process shown in FIG. 3.

Next, the proposal process executed by the vehicle-side control unit 24 of the vehicle device 2 will be described with reference to the flowchart of FIG. 5. The proposal process is executed when a predetermined advertising timing is reached. The advertising timing is the timing at which an advertisement is made to encourage the driver of the vehicle to purchase safety equipment. In this embodiment, the advertising timing is the timing at which the driver of the vehicle can view the display 25. Specifically, it is the timing at which the vehicle is first stopped after the promotional information is received from the management device 3. For example, it is determined that the vehicle is stopped when the traveling speed is equal to or lower than a predetermined threshold value.

First, in S301, the vehicle-side control unit 24 performs a process for notifying the driver of the vehicle of the promotional information. In this embodiment, the vehicle-side control unit 24 displays the promotional information received from the management device 3 via the vehicle-side communication unit 23 on the display 25. That is, the promotional information is displayed as an advertisement for the driver of the vehicle. For example, when the promotional information is notified to the driver of the vehicle whose vehicle ID is "A" in the example of FIG. 4, a sentence such as "You have suddenly braked 30 times when turning right or left in the past year. You tend to not check left and right when turning right or left. We recommend that you install a perimeter monitoring system" is displayed. In this embodiment, the promotional information is displayed while the vehicle is stopped. The promotional information may be displayed on the entire screen of the display 25, or may be displayed in a partial area of the screen of the display 25 so that the image normally displayed can also be viewed. After that, the vehicle-side control unit 24 ends the proposal process shown in FIG. 5.

3. Effects
According to the embodiment described above in detail, the following effects can be obtained.
In the advertising system 1 of this embodiment, the vehicle-side control unit 24 provided in the vehicle device 2 acquires driving information from the sensor group 21, and transmits the valid situation information to the management device 3 when it is determined that a valid situation has occurred based on the acquired driving information. The management-side control unit 33 provided in the management device 3 selects safety equipment according to the driving tendency of the driver of the vehicle equipped with the vehicle device 2 that is the sender of the received valid situation information, and transmits promotional information for the selected safety equipment to the vehicle device 2 that is the sender. The vehicle-side control unit 24 performs processing to notify the driver of the vehicle of the received promotional information. With this configuration, it is possible to suggest safety equipment that is highly necessary for the driver.

In other words, vehicle buyers can carefully select the safety equipment to be installed in the vehicle that is most necessary, thereby improving the safety performance of the vehicle while reducing waste in terms of price. Vehicle dealers can also grasp information about safety equipment that is highly necessary, i.e., highly demanded, for vehicle buyers as data for the purpose of sales promotion activities, thereby promoting the sale of safety equipment. Vehicle dealers can also develop a new advertising market in the form of advertising that makes drivers aware of the high necessity of safety equipment after purchasing a vehicle. Safety equipment manufacturers can also grasp information about situations in which the safety equipment they manufacture is highly necessary as data for the purpose of quality improvement, sales promotion of their products, etc. Safety equipment manufacturers and vehicle manufacturers can also use such data to effectively advertise their products, thereby expanding the market size of safety equipment.

In this embodiment, S102 corresponds to the processing as a driving information acquisition unit and the step of acquiring driving information related to the driving of the driver of the vehicle. S203 corresponds to the processing as a selection unit and the step of selecting in-vehicle equipment according to the driving tendency of the driver. S301 corresponds to the processing as a notification unit and the step of notifying the driver of information encouraging the purchase of the selected in-vehicle equipment.

4. Other embodiments
Although the embodiments of the present disclosure have been described above, it goes without saying that the present disclosure is not limited to the above-described embodiments and can take various forms.

(4a) In the above embodiment, a configuration is illustrated in which safety equipment according to the driving tendencies of the driver of the vehicle is selected. However, the method of selecting safety equipment according to the driving tendencies of the driver of the vehicle is not limited to this.

(4a-1) For example, the configuration may be such that safety equipment is selected according to the driving tendency of the driver of the vehicle other than the driving operation tendency. Examples of driving tendencies other than the driving operation tendency include the driving situation tendency. As described above, the driving situation tendency is, for example, the tendency to often drive on expressways, or the tendency to often drive during times when it is dark around the vehicle, such as at night or early in the morning. For example, an adaptive cruise control system is an example of safety equipment that corresponds to the driving situation tendency of often driving on expressways. The driving situation tendency can be determined by, for example, acquiring information that can identify the road and time period on which the vehicle has traveled as driving information in the process of S102 described above. According to the configuration in which safety equipment is selected according to the driving situation tendency, it is possible to propose safety equipment that is highly necessary for the driver of the vehicle from perspectives other than the driving operation tendency.

(4a-2) For example, the configuration may be such that the safety equipment is selected according to the driving operation tendency and also according to the driving situation tendency. Specifically, in the above embodiment, a predetermined perimeter monitoring system is selected as the safety equipment corresponding to the driving operation tendency of the situation (1), but multiple types of perimeter monitoring systems with different characteristics may be selected as selection candidates, and one that corresponds to the driving situation tendency may be selected from the selection candidates. For example, a perimeter monitoring system that corresponds to the driving situation tendency in which the vehicle is often driven during hours when it is dark around the vehicle, such as at night or early in the morning, may be a perimeter monitoring system that uses a millimeter wave radar that is relatively strong in dark environments. In this way, according to the configuration in which the safety equipment is selected according to both the driving operation tendency and the driving situation tendency, compared to the configuration in which the safety equipment is selected based only on the driving operation tendency or the driving situation tendency, the safety equipment that is more necessary for the driver of the vehicle can be proposed.

(4a-3) In addition to the driving tendency of the driver of the vehicle, the safety equipment may be selected according to information other than the driving tendency. Examples of information other than the driving tendency include information on the safety equipment already installed in the vehicle. In this case, a selection according to the compatibility between multiple safety equipment is possible. For example, consider a case where a perimeter monitoring camera made by company A is already installed in the vehicle, and multiple types of millimeter wave radars that can be combined with the perimeter monitoring camera to configure a perimeter monitoring system are available as selection candidates. Even if the performance of multiple types of millimeter wave radars is equivalent as individual units, for example, if a millimeter wave radar made by company A is combined with a perimeter monitoring camera made by company A to realize a unique function, the millimeter wave radar made by company A is selected. Information on the safety equipment already installed in the vehicle can be determined by, for example, acquiring the information as vehicle information from a storage device or safety equipment installed in the vehicle in the process of S101 described above. As described above, vehicle information is fixed information related to the vehicle, but the fixed information here means information that does not change at least during the execution of the acquisition process of FIG. 2. In this way, a configuration in which safety equipment is selected based on both the driving tendencies of the driver of the vehicle and information on the safety equipment installed in the vehicle can suggest safety equipment that can comprehensively improve the driving safety of the vehicle and is highly necessary for the driver of the vehicle, compared to a configuration in which safety equipment is selected solely based on driving tendencies.

(4a-4) Another example of information other than the driving tendency of the driver of the vehicle includes the driving tendency of other drivers. The other drivers referred to here are drivers of vehicles other than the vehicle among the multiple vehicles managed by the management device 3. In other words, the configuration may be such that the safety equipment according to the driving tendency of each driver of the multiple vehicles equipped with the vehicle device 2 is selected taking into account the driving tendency of the other drivers. Specifically, it is possible to select safety equipment taking into account information of other drivers whose driving tendency is similar to that of the driver of the vehicle (hereinafter, drivers with similar tendencies). Examples of information on drivers with similar tendencies include information on safety equipment installed in the vehicles of drivers with similar tendencies. For example, when there are multiple types of selection candidates for safety equipment according to the driving tendency of the driver of the vehicle, the one that is most frequently installed in the vehicles of drivers with similar tendencies may be selected from among them. In addition to this, for example, the one with the highest actual effect when comparing before and after installation of the safety equipment or the one with the highest user evaluation may be selected.

(4a-5) Another example of information other than the driving tendencies of the driver of the vehicle is information on sales conditions for safety equipment. In other words, sales conditions such as sales price may change depending on the time due to limited-time campaigns, etc. Therefore, for example, when there are multiple safety equipment selection candidates according to the driving tendencies of the driver of the vehicle, the safety equipment that is advantageous in terms of sales conditions may be selected from among them.

(4b) In the above embodiment, the vehicle device 2 executes the process of acquiring driving information and the process of determining the effective status, the management device 3 executes the process of selecting safety equipment, and the vehicle device 2 executes the process of notifying promotional information. However, the division of processes between the vehicle device 2 and the management device 3 is not limited to this. For example, the process of determining the effective status described above may be executed by the management device 3 instead of the vehicle device 2. Specifically, for example, it is possible to configure the driving information acquired by the vehicle device 2 to be sent directly to the management device 3, and the management device 3 to determine the effective status. Also, for example, the process of notifying the promotional information described above may be executed by the management device 3 instead of the vehicle device 2. Specifically, for example, it is possible to configure the vehicle dealership to display promotional information as an advertisement for the driver on a display visible to the driver when the driver's visit is detected at the dealership.

(4c) In the above embodiment, a configuration has been exemplified in which each process that realizes the functions of the advertising system 1 is executed by two devices, the vehicle device 2 and the management device 3, but the number of devices that execute each process is not limited to this. For example, the number of devices that execute each process may be three or more. In addition to the vehicle device 2 and the management device 3, examples of devices that execute each process include a mobile terminal such as a smartphone carried by the driver. For example, the process of notifying the above-mentioned promotional information may be executed by the driver's mobile terminal instead of or in addition to the vehicle device 2. Specifically, for example, it is possible to configure the system so that the promotional information is displayed on the display of the mobile terminal.

(4d) In the above embodiment, a configuration was described in which the management device 3 was installed in a vehicle dealership. However, there are no particular limitations on where the management device 3 is installed.
(4e) In the above embodiment, the vehicular device 2 transmits valid status information to the management device 3 every time a valid status occurs, but the frequency of transmission of the valid status information is not limited to this. For example, the vehicular device 2 may store valid status information when a valid status occurs, and transmit the valid status information stored since the last transmission at a predetermined timing all at once.

(4f) In the process of determining the valid situation, the method of determining situation (1) to situation (4) is not limited to the determination method exemplified in the above embodiment. For example, in the above embodiment, a configuration in which situation (1) is determined using map information is exemplified, but a configuration in which the determination is made simply based on the steering angle and the amount of depression of the brake pedal without using map information is also possible.

(4g) In the above embodiment, a configuration in which situations (1) to (4) are listed as valid situations is exemplified, but the valid situations are not limited to these. For example, other situations may be valid situations instead of or in addition to situations (1) to (4) in the above embodiment. Specifically, for example, in situation (4) in the above embodiment, a situation in which the vehicle is normally traveling on a highway and the following distance is short is considered to be a valid situation, but a situation in which the vehicle is simply traveling on a highway or the following distance is short may also be considered to be a valid situation. Other examples of valid situations include a situation in which the vehicle is subjected to a strong impact or a situation in which the vehicle skids.

(4h) In the above embodiment, various detection results from the sensor group 21 are obtained as driving information, but the driving information is not limited to this. For example, the information obtained as driving information in the above embodiment may be obtained from a device other than the sensor group 21. Also, for example, other information may be obtained as driving information instead of or in addition to the information obtained as driving information in the above embodiment. Such information may be, for example, sensing information obtained from sensors other than the sensor group 21 or information other than sensing information. Items of sensing information obtained from sensors other than the sensor group 21 include, for example, images of the surroundings of the vehicle, the presence or absence of slippage, the reaction speed of the brakes, tire rotation, the number of passengers, the weight of luggage, etc. Examples of information other than sensing information include, for example, the vehicle model of the vehicle, the purpose for which the vehicle is driven, and personal information of the driver of the vehicle. The purpose for which the vehicle is driven is, for example, the purpose of driving, such as shopping, commuting, and leisure. Personal information of the driver of the vehicle is, for example, information such as physical characteristics, age, and gender. Information other than these sensing information can be determined, for example, from information input by the driver or the vehicle dealer to an in-vehicle device such as the vehicle device 2.

(4i) In the above embodiment, the proposal process is executed once when the vehicle is stopped, but the timing and number of times the proposal process is executed are not limited to this. For example, the promotional information received from the management device 3 may be stored in the vehicle device 2, and the promotional information may be displayed multiple times each time the driver finishes driving. For example, the timing at which the proposal process is executed is not limited to when the vehicle is stopped, but may also be when the driver finishes driving or when the driver is about to start driving again. In addition, the timing may be shifted for each content included in one piece of promotional information, such as displaying basic information such as the functions of the proposed safety equipment and information indicating the driver's driving tendency when the vehicle is stopped, and displaying detailed information such as the location information of a dealer selling the safety equipment when the driver finishes driving.

(4j) In the above embodiment, the advertising system 1 was used for the purpose of notifying only sales promotion information, but the purpose of use of the advertising system 1 is not limited to this. For example, in addition to notifying sales promotion information, the advertising system 1 may be used for the purpose of notifying when a recall has been conducted for a vehicle or safety equipment that has already been purchased.

(4k) In the above embodiment, a configuration was exemplified in which multiple vehicles are managed by one management device 3 in order to target multiple vehicles in the advertising system 1, but the vehicle that the advertising system 1 targets may be only one vehicle rather than multiple vehicles. For example, the process of selecting safety equipment that is executed by the management device 3 in the above embodiment may be executed by the vehicle device 2 instead of the management device 3. With such a configuration, it is possible to realize functions similar to those of the above embodiment by the vehicle device 2 alone. Also, for example, part of the process may be executed by the driver's mobile terminal.

(4l) In the above embodiment, safety equipment was suggested according to the driver's driving tendencies, but the configuration may also be such that in-vehicle equipment other than safety equipment is suggested. In-vehicle equipment refers to equipment that is installed in a vehicle. Suggested in-vehicle equipment includes in-vehicle equipment that is set as optional equipment, such as a navigation system and various sensors.

(4m) The functions of one component in the above embodiments may be distributed among multiple components, or the functions of multiple components may be integrated into one component. Also, part of the configuration of the above embodiments may be omitted. Also, at least part of the configuration of the above embodiments may be added to or substituted for the configuration of another of the above embodiments.

1...advertising system, 2...vehicle device, 3...management device, 24...vehicle control unit.

Claims (6)

A driving information acquisition unit (24, S102) configured to acquire driving information related to the driving of a driver of a vehicle;
A determination unit (24, S103) that determines whether or not a situation has occurred in which on-board equipment that is not installed in the vehicle would function effectively if it were installed, based on the driving information acquired by the driving information acquisition unit;
A selection unit (33, S203) configured to select an on-vehicle equipment corresponding to the driving tendency of the driver from among candidates of on-vehicle equipment including on-vehicle equipment not installed in the vehicle based on a result of the determination by the determination unit as to whether or not the situation has occurred;
a notification unit (24, S301) configured to perform processing for notifying the driver of information encouraging the purchase of the vehicle-mounted equipment selected by the selection unit;
An advertising system comprising: 2. The advertising system of claim 1,
The driving information acquired by the driving information acquisition unit includes information representing a driving operation and information representing a driving situation,
The selection unit is provided with a subdivision selection unit configured to select in-vehicle equipment that corresponds to the driving operation tendency and also corresponds to the driving situation tendency based on the determination result by the determination unit as to whether or not the situation has occurred . The advertising system according to claim 1 or 2,
The vehicle further includes an on-board information acquisition unit configured to acquire on-board information representing on-board equipment installed in the vehicle,
The selection unit is equipped with an already-installed selection unit configured to select on-board equipment that corresponds to the driving tendencies of the driver and also corresponds to the on-board equipment installed in the vehicle based on the determination result by the determination unit as to whether or not the situation has occurred and the on-board information acquired by the on-board information acquisition unit. The advertising system according to any one of claims 1 to 3,
A vehicle device (2) mounted on the vehicle and including the driving information acquisition unit and the determination unit ;
A management device (3) configured to be capable of wireless communication with a plurality of the vehicle devices mounted on a plurality of the vehicles and including the selection unit;
Equipped with
The selection unit is configured to select in-vehicle equipment corresponding to the driving tendencies of each driver of the multiple vehicles based on the determination result of the determination unit of the multiple vehicle devices as to whether or not the situation has occurred , while also taking into account the driving tendencies of drivers other than the driver in question. 5. The advertising system of claim 4,
The vehicle device further includes the notification unit,
The notification unit notifies the driver of information encouraging the purchase of the in-vehicle equipment when the vehicle is stopped for the first time after the vehicle device receives information about the in-vehicle equipment selected by the selection unit from the management device. A step of acquiring driving information related to the driving of a driver of the vehicle (S102);
A step of performing a valid situation determination (S103) based on the acquired driving information, determining whether or not a situation has occurred in which the on-board equipment not installed in the vehicle would function effectively if the on-board equipment were installed in the vehicle;
A step (S203) of selecting an on-vehicle equipment according to a driving tendency of the driver from among candidates of on-vehicle equipment including on-vehicle equipment not installed in the vehicle based on a result of the validity state determination ;
A step (S301) of performing a process for notifying the driver of information encouraging the purchase of the selected in-vehicle equipment;
An advertising method comprising: