JP5992367B2 - Media storage system control method and media storage system - Google Patents

Description

  The present invention relates to a control method and a media storage system for a media storage system, and more particularly to a control method and a media storage system for an advertisement placement online media storage system.

  2. Description of the Related Art Conventionally, an online media storage service is known in which a user can store and browse media data such as photos and videos via a network. In such an online storage service, it is common to determine a user's usage fee according to the storage capacity available to the user. On the other hand, there is a demand from users to use these storage services as cheaply or free as possible. Therefore, it is a problem to reduce the burden cost of the user while establishing an online storage service as a business.

  Conventionally, storage services that reduce user costs by displaying advertisements of service sponsor companies are known. In such a storage service, it is common to display a sponsor advertisement in a partial area of an application such as an HP for providing a service (see Non-Patent Document 1, for example).

Logic Factory Co., Ltd., “firestorage”, [online], [search May 23, 2013], Internet <http://firestorage.jp/>

  However, in the prior art, advertisements are displayed in a predetermined fixed area according to an advertisement fee paid by a storage service sponsor company. For this reason, regarding the advertisement display method, the advertisement has not been displayed according to the content of the media data stored by the user.

  Accordingly, an object of the present invention made in view of such circumstances is to provide a control method of a media storage system and a media storage system that display an advertisement according to the contents of media data stored by a user.

In order to solve the above problems, a method for controlling a media storage system according to the present invention includes:
A control method of a media storage system comprising a user terminal and a server for storing media data transmitted from the user terminal,
The server
Detecting a first advertisement included in the media data transmitted from the user terminal by image detection processing or character string detection processing ;
Determining a second advertisement to be displayed superimposed on the first advertisement,
The user terminal is
Displaying the media data in which the second advertisement is superimposed on the first advertisement.

Further, the media storage system according to the present invention includes:
A media storage system comprising a user terminal and a server for storing media data transmitted from the user terminal,
The server
A first advertisement included in the media data transmitted from the user terminal is detected by image detection processing or character string detection processing ;
Determining a second advertisement to be displayed superimposed on the first advertisement;
The user terminal is
Media data in which the second advertisement is superimposed on the first advertisement is displayed.

  According to the control method and the media storage system of the media storage system according to the present invention, an advertisement can be displayed according to the contents of media data stored by the user.

1 is a block diagram showing a schematic configuration of a media storage system according to Embodiment 1 of the present invention. It is explanatory drawing of the advertisement display by the media storage system which concerns on Embodiment 1 of this invention. It is a figure which shows the example of the advertisement database of FIG. It is a figure which shows the example of the area | region database of FIG. It is a figure which shows the example of the user database of FIG. FIG. 2 is a sequence diagram showing an operation of the media storage system of FIG. 1. It is a flowchart which shows the operation example of the control part of FIG. It is a figure which shows the example of the browsing condition database of FIG. It is a sequence diagram which shows operation | movement of the media storage system which concerns on Embodiment 2 of this invention.

  Embodiments of the present invention will be described below.

(Embodiment 1)
FIG. 1 is a block diagram showing a schematic configuration of a media storage system according to Embodiment 1 of the present invention. The media storage system according to Embodiment 1 of the present invention includes a server 1 and a plurality of user terminals 6. The server 1 and the user terminal 6 are configured to be able to communicate via the network 7. In FIG. 1, only one user terminal 6 is shown for simplicity. As an outline, when the media storage system according to the present embodiment browses media data such as still images and videos uploaded to the server 1 by the user, other advertisements are superimposed on the advertisement included in the media data and displayed. To do. In the following description, an advertisement included in the media data is referred to as a first advertisement, and an advertisement for displaying the media data in a superimposed manner is referred to as a second advertisement. For example, FIG. 2A shows an example of a still image that is uploaded media data, and the first advertisements A, B, and C are captured. On the other hand, FIG. 2B shows media data in which the second advertisement is displayed in a superimposed manner, and the second advertisements D, E, and F are displayed in the areas of the first advertisements A, B, and C. Are superimposed on each other.

  The server 1 includes a communication unit 11, a storage unit 12, a database (DB) storage unit 13, and a control unit 14.

  The communication unit 11 transmits and receives data to and from the user terminal 6 via the network 7.

  The storage unit 12 stores and stores media data transmitted (uploaded) from the user terminal 6. The storage capacity of the storage unit 12 that can be used by the user may vary depending on the content of the contract with the user. For example, a user who pays a system usage fee can use more storage capacity than a user who does not pay a usage fee.

  The database storage unit 13 stores an advertisement database 2, an area database 3, a user database 4, and a browsing status database 5. Since the browsing situation database 5 is not used in the present embodiment, it will be described later in the description of the second embodiment and FIG.

  Here, the advertisement database 2 will be described with reference to FIG. FIG. 3 is a diagram illustrating an example of the advertisement database 2. The advertisement ID is an identifier of an advertisement medium such as an advertisement image or an advertisement moving image. In the example shown in FIG. 3A, the advertising media “ad001.jpg” corresponding to the advertising ID “001” is image data, and the advertising media “ad.mp4” corresponding to the advertising ID “004” is moving image data. is there. Preferably, the advertisement database 2 includes advertisement IDs and advertisement media related to more advertisements that can be included in the media data uploaded from the user terminal 6.

  The advertisement database 2 includes various advertisement attribute information associated with the advertisement ID. In the present embodiment, as shown in FIG. 3A, the advertisement attribute information includes an advertisement distribution start date, a distribution end date, a company ID that is an identifier of the company related to the advertisement, a product related to the advertisement, and the like. Field. Further, as shown in FIG. 3 (b), it includes a competitor ID that is an identifier of a competitor in association with the company ID, and a media storage service sponsor contract deadline. Further, FIG. 3B shows that the company corresponding to the company ID “003” for which the sponsor contract deadline is not described is not a sponsor. The advertisement attribute information is not limited to that described above, and can be configured to include arbitrary information related to advertisements, for example, by description in XML (Extensible Markup Language). For example, it may be possible to include information such as the sex and age group of the customers targeted by the advertisement.

  Next, the area database 3 will be described with reference to FIG. FIG. 4 is a diagram illustrating an example of the area database 3. The user ID is an identifier of a user of the media storage system. The data ID is an identifier of media data uploaded from the user corresponding to the user ID. The advertisement ID is an identifier of the first advertisement included in the media data corresponding to the data ID, and corresponds to the advertisement ID of the advertisement database 2 shown in FIG. The advertisement area information includes an advertisement frame indicating a frame in which the media data includes the first advertisement corresponding to the advertisement ID, and range information indicating the advertisement area in the frame. In FIG. 4, for example, the first advertisement corresponding to the user ID “001”, the data ID “001”, and the advertisement ID “001” is the advertisement frame “00: 00: 00: 00-00: 00: 00: 00. "Is included in" Range A ". The first advertisement corresponding to the user ID “001”, the data ID “002”, and the advertisement ID “002” is “00: 00: 00: 00-00: 01: 00: 00” in the advertisement frame “00: 00: 00: 00-00: 01: 00: 00”. It is included in the range “B”, and the advertisement frame “00: 01: 00: 00-00: 02: 00: 00” indicates that it is included in the “range C”.

  Next, the user database 4 will be described with reference to FIG. FIG. 5 is a diagram illustrating an example of the user database 4. The user ID is an identifier of the user of the media storage system and corresponds to the user ID of the area database 3 shown in FIG.

  The user database 4 includes various user attribute information associated with the user ID. In the present embodiment, the user attribute information includes a contract term and a field of interest as shown in FIG. The contract time limit indicates the time limit of the user's media storage system use contract corresponding to the user ID. The field of interest indicates a field in which the user is interested, and corresponds to the field of the advertisement database 2 illustrated in FIG. The user attribute information is not limited to that described above, and may be configured to include arbitrary information related to the user, for example, by description in XML (Extensible Markup Language). For example, it may be possible to include information such as the contract contents related to system use, the sex of the user, and the age group.

  Returning to the description of FIG. The control unit 14 controls the overall operation of the server 1. The control unit 14 has an advertisement detection function, a charge calculation function, and an advertisement superimposition function.

  The advertisement detection function is a function for detecting the first advertisement included in the media data uploaded from the user terminal 6. Specifically, the control unit 14 compares the media data with the advertisement database 2 and detects the advertisement ID, the advertisement frame, and the range information of the first advertisement by image detection using the advertisement media included in the advertisement database 2. And advertisement area information including A specific processing method in the advertisement detection function is not limited to the above-described content, and any processing method such as character string detection for media data can be used.

  The fee calculation function is a function for changing the system usage fee of the user based on the area of the first advertisement included in the media data uploaded from the user terminal 6. Specifically, the control unit 14 calculates the area of the first advertisement based on the range information of the first advertisement. And the control part 14 determines a user's system usage fee with the predetermined | prescribed calculation formula based on the calculated advertisement area.

  Here, the predetermined calculation formula is, for example, a monthly total stillness that is a sum of a predetermined still image discount rate for media data that is a still image and an advertising area included in the media data that is a still image uploaded monthly. Using a predetermined video discount rate for the media data that is a video, and a monthly total video advertising area that is the sum of the advertising areas included in the media data that is a monthly uploaded video, Monthly discount amount = still image discount rate × monthly total advertisement area + video discount rate × monthly total advertisement area ”. The calculation formula in the charge calculation function is not limited to the above-described content, and the storage service provider or the like may determine it appropriately. For example, it is calculated using parameters such as the ratio of the advertising area in the media data that is still images and the ratio of the advertising frame in the media data that is moving images, and the discount rate according to the user attribute information such as contract details It is conceivable that the calculation is performed while fluctuating. Note that the advertising fee of the sponsor company of the storage system may be changed together with the user's system usage fee or instead of the system usage fee.

  The advertisement superimposing function is a function of determining and superimposing a second advertisement to be superimposed and displayed on the first advertisement included in the media data related to the browsing request in response to a browsing request from the user. Specifically, the control unit 14 acquires the user's field of interest related to the media data browsing request from the user attribute information in the user database 4. Next, the control unit 14 acquires the advertisement ID of the first advertisement and the advertisement area information included in the media data related to the browsing request from the area database 3. And the control part 14 collates the acquired said information with the advertisement database 2, selects from the advertisement contained in the advertisement database 2, determines a 2nd advertisement, and superimposes it on media data. Preferably, the second advertisement for superimposing display is deformed so as to conform to the area indicated by the range information of the first advertisement included in the media data, that is, in accordance with the shape of the first advertisement. Or trimmed and superimposed. A specific example of a method for selecting an advertisement for superimposed display will be described later with reference to FIG.

  The user terminal 6 transmits / receives information to / from the server 1 via the network 7 by an operation of the user of the storage system. In addition, when the user terminal 6 receives the media data on which the second advertisement is superimposed and displayed from the server 1, the user terminal 6 displays the media data on which the second advertisement is superimposed and displayed.

  FIG. 6 is a sequence diagram showing operations of the media storage system according to Embodiment 1 of the present invention. For the server 1 in the figure, only the components necessary for explanation are described, and the description of other components is omitted. First, the user terminal 6 transmits (uploads) media data such as a still image and a moving image to the server 1 (step S100).

  Next, the control unit 14 of the server 1 detects the first advertisement included in the media data by the advertisement detection function (step S101). Specifically, the control unit 14 collates the media data with the advertisement database 2, and detects the advertisement as the advertisement ID of the first advertisement and the advertisement area information by image detection using the advertisement media included in the advertisement database 2. Determine frame and range information.

  Subsequently, the control unit 14 varies the system usage fee of the user based on the area of the first advertisement included in the media data by the fee calculation function (step S102). Specifically, the control unit 14 calculates the area of the first advertisement based on the range information of the first advertisement. In addition, the control unit 14 checks the user related to the upload with the user database 4 and confirms user attribute information such as a contract expiration date related to system use. And the control part 14 determines the amount of discount of a user's system usage fee with the predetermined | prescribed calculation formula based on the calculated advertisement area, and notifies the user terminal 6 of it.

  Next, the user terminal 6 transmits an instruction to store media data to the server 1 based on the operation of the user who confirmed the notified discount amount (step S103).

  Next, when receiving the storage instruction from the user terminal 6, the control unit 14 of the server 1 stores the media data and the data ID corresponding to the media data in the storage unit 12 (step S104), and the discount amount determined in step S102. This is reflected in the user's system usage fee.

  Subsequently, the control unit 14 adds the data ID determined in step S104 and the advertisement ID and advertisement area information determined in step S101 to the area database 3 (step S105).

  Next, the user terminal 6 transmits a media data browsing request to the server 1 based on the user's operation (step S106).

  Next, the control unit 14 of the server 1 acquires media data related to the browsing request from the storage unit 12 (step S107).

  Subsequently, the control unit 14 determines and superimposes the second advertisement to be superimposed and displayed on the first advertisement included in the media data related to the browsing request by the advertisement superimposing function (step S108). Specifically, the control unit 14 acquires the user's field of interest related to the media data browsing request from the user attribute information in the user database 4. Next, the control unit 14 acquires the advertisement ID of the first advertisement and the advertisement area information included in the media data related to the browsing request from the area database 3. And the control part 14 collates the acquired said information with the advertisement database 2, selects from the advertisement contained in the advertisement database 2, determines a 2nd advertisement, superimposes on media data, and transmits to the user terminal 6 .

  Then, the user terminal 6 displays the media data on which the second advertisement is superimposed (Step S109).

  FIG. 7 is a flowchart illustrating an operation example of the control unit 14 in the advertisement superimposing function. As an outline, the control unit 14 according to the present embodiment relates to the first advertisement included in the media data. (1) Whether the advertiser is a sponsor company, a competitor of the sponsor company, or another third company The second advertisement is selected from the advertisement database 2 based on whether (2) the field of the advertisement is the user's field of interest and (3) whether the advertisement is within the delivery period. To decide. In FIG. 7, the control unit 14 has already acquired the advertisement ID of the first advertisement included in the media data related to the browsing request from the area database 3 and the field of interest of the user who has made the browsing request from the user database 4. In the following description, these pieces of information are collated with the advertisement database 2 and the following processing is performed.

  First, the control unit 14 determines whether or not the advertiser of the first advertisement is a sponsor company of the storage system (step S200).

  When the advertiser is a sponsor company (step S200-Yes), the control unit 14 determines whether or not the field of the first advertisement is the user's field of interest (step S201).

  If the field of advertisement is not the user's field of interest (step S201-No), the second advertisement is determined by selecting from the user's field of interest and the same sponsor company (step S205). On the other hand, when the field of the advertisement is the user's field of interest (step S201-Yes), the control unit 14 determines whether or not the first advertisement is within the distribution period (step S202).

  When it is within the delivery period (step S202—Yes), the control unit 14 determines not to superimpose another advertisement (step S203). On the other hand, if it is not within the distribution period (step S202-No), the second advertisement is selected from the advertisements in the same field and the same sponsor company (step S204).

  In step S200, when the advertiser is not a sponsor company (step S200-No), the control unit 14 determines whether the advertiser of the first advertisement is a competitor of the sponsor company (step S206).

  When the advertiser is a competitor (step S206-Yes), the control unit 14 determines whether or not the field of the first advertisement is the user's field of interest (step S207).

  When the field of the advertisement is the user's field of interest (step S207-Yes), the second advertisement is determined by selecting from the advertisements of the same field and any sponsor company (step S208). On the other hand, when the field of the advertisement is not the user's field of interest (No in step S207), the second advertisement is determined by selecting from the advertisements of the user's field of interest and the same sponsor company (step S205).

  In step S206, when the advertiser is not a competitor (step S206-No), the control unit 14 determines whether or not the field of the first advertisement is the user's field of interest (step S209).

  If the field of the advertisement is not the user's field of interest (step S209-No), the second advertisement is determined by selecting from the advertisements of the user's field of interest and the same company (step S213). On the other hand, when the field of the advertisement is the user's field of interest (step S209—Yes), the control unit 14 determines whether or not the first advertisement is within the distribution period (step S210).

  When it is within a delivery period (step S210-Yes), the control part 14 determines not superimposing another advertisement (step S211). On the other hand, if it is not within the distribution period (step S210-No), the second advertisement is determined by selecting from advertisements in the same field and the same company (step S212).

  As described above, according to the first embodiment of the present invention, the server 1 detects the first advertisement included in the media data uploaded from the user terminal 6 and superimposes the second advertisement on the first advertisement. Therefore, the advertisement can be displayed according to the contents of the media data stored by the user. Also, in order to fit the area shown in the first advertisement range information, that is, in accordance with the shape of the first advertisement, the second advertisement is transformed or trimmed and superimposed, Advertisements can be displayed without losing the impression. In addition, since the second advertisement is determined according to the browsing request from the user, the latest advertisement can be displayed in real time to improve the advertising effect.

  Further, according to the present invention, the control unit 14 of the server 1 selects, for example, from a plurality of advertisements whose advertiser is the same sponsor company based on the advertisement attribute information of the first advertisement, Since the advertisement is determined, the storage service provider and the like can obtain an advertisement fee from the sponsor company, and can reduce the user's system usage fee.

  Further, according to the present invention, the control unit 14 of the server 1 preferentially selects an advertisement that matches the user attribute information of the user who has requested to browse media data, for example, an advertisement that matches the user's field of interest. It is possible to place an advertisement suitable for the advertisement and improve the advertising effectiveness.

  Further, according to the present invention, the user's system usage fee and / or the sponsor's advertising fee are changed based on the area of the first advertisement, that is, the area where the second advertisement is superimposed and displayed. The larger the area, the lower the user's system usage fee. Further, since the user is notified of the discount amount of the system usage fee when storing the media data, the user can determine whether to store the media data in consideration of the discount amount.

(Embodiment 2)
Next, a second embodiment of the present invention will be described. The same components as those in the first embodiment are denoted by the same reference numerals and description thereof is omitted. As an outline, the media storage system according to the present embodiment fluctuates a user's system usage fee or the like according to the browsing state of media data. The media storage system according to the present embodiment is different from the first embodiment in the processing of the control unit 14 of the server 1.

  The browsing status database 5 will be described with reference to FIG. FIG. 8 is a diagram illustrating an example of the browsing status database 5. The user ID is an identifier of the user of the media storage system and corresponds to the user ID of the area database 3 shown in FIG. The advertisement ID is an identifier of the second advertisement that is superimposed and displayed on the media data uploaded by the user corresponding to the user ID, and corresponds to the advertisement ID of the advertisement database 2 shown in FIG. The advertisement browsing time is a sum of times when the second advertisement corresponding to the advertisement ID is browsed by a plurality of users. In FIG. 8, for example, for the second advertisement corresponding to the user ID “001” and the advertisement ID “001”, the advertisement browsing time is “01: 00: 00: 00”. This is because when a plurality of users browse the media data uploaded by the user corresponding to the user ID “001”, the total time for browsing the second advertisement corresponding to the advertisement ID “001” is one hour. It is shown that.

  FIG. 9 is a sequence diagram showing operations of the media storage system according to Embodiment 2 of the present invention. For the server 1 in the figure, only the components necessary for explanation are described, and the description of other components is omitted. First, the user terminal 6 transmits (uploads) media data such as a still image and a moving image to the server 1 (step S300).

  Next, the control unit 14 of the server 1 detects the first advertisement included in the media data by the advertisement detection function (step S301). Specifically, the control unit 14 determines an advertisement frame and range information as the advertisement ID of the first advertisement and the advertisement area information.

  Subsequently, the control unit 14 stores the media data and the data ID corresponding to the media data in the storage unit 12 (step S302).

  Subsequently, the control unit 14 adds the data ID determined in step S302 and the advertisement ID and advertisement area information determined in step S301 to the area database 3 (step S303).

  Next, the user terminal 6 transmits a media data browsing request to the server 1 based on a user operation (step S304).

  Next, the control unit 14 of the server 1 acquires media data related to the browsing request from the storage unit 12 (step S305).

  Subsequently, the control unit 14 determines and superimposes the second advertisement to be superimposed and displayed on the first advertisement included in the media data related to the browsing request by the advertisement superimposing function (step S306). Specifically, the control unit 14 acquires the user's field of interest related to the media data browsing request from the user attribute information in the user database 4. Next, the control unit 14 acquires the advertisement ID of the first advertisement and the advertisement area information included in the media data related to the browsing request from the area database 3. And the control part 14 collates the acquired said information with the advertisement database 2, selects from the advertisement contained in the advertisement database 2, determines a 2nd advertisement, superimposes on media data, and transmits to the user terminal 6 .

  Next, the user terminal 6 displays the media data on which the second advertisement is superimposed (step S307).

  Subsequently, after the user browses the media data, the user terminal 6 ends the display of the media data (step S308).

  On the other hand, the control unit 14 of the server 1 measures the time during which the user browsed the second advertisement superimposed and displayed on the media data from step S307 to step S308 (step S309).

  Subsequently, the control unit 14 varies the system usage fee of the user based on the area of the first advertisement included in the media data and the advertisement browsing time measured in step S309 by the fee calculation function ( Step S310). Specifically, the control unit 14 calculates the area of the first advertisement based on the range information of the first advertisement. In addition, the control unit 14 checks the user related to the upload with the user database 4 and confirms user attribute information such as a contract expiration date related to system use. Next, the control unit 14 adds the advertisement browsing time and the corresponding advertisement ID measured in step S <b> 309 to the browsing status database 5. Then, the control unit 14 determines a discount amount of the user's system usage fee by a predetermined calculation formula based on the calculated advertisement area and advertisement browsing time, and notifies the user terminal 6 of the discount amount.

  Here, the predetermined calculation formula is, for example, a monthly total stillness that is a sum of a predetermined still image discount rate for media data that is a still image and an advertising area included in the media data that is a still image uploaded monthly. Image advertisement area, a predetermined video discount rate for media data that is a video, a monthly total video advertisement area that is the sum of the advertisement areas included in the media data that is a monthly uploaded video, and the viewing shown in FIG. Using the advertisement browsing time of the history information database, it is possible to make “monthly discount amount = still image discount rate × total monthly advertisement area × advertisement browsing time + video discount rate × total monthly advertisement area × advertisement browsing time”. .

  As described above, according to the second embodiment of the present invention, the control unit 14 of the server 1 determines the user's system usage fee and / or the sponsor's advertisement based on the viewing time of the second advertisement superimposed and displayed on the media data. In order to change the fee, the user's system usage fee and / or the sponsor's advertising fee can be changed in accordance with the second advertisement viewing status, that is, the advertising effect achieved.

  Although the present invention has been described based on the drawings and examples, it should be noted that those skilled in the art can easily make various modifications and corrections based on the present disclosure. Therefore, it should be noted that these variations and modifications are included in the scope of the present invention. For example, the functions included in each component, each step, etc. can be rearranged so that there is no logical contradiction, and multiple components, steps, etc. can be combined or divided into one It is.

  For example, the present invention is not limited to a storage service that lends a storage area, and can also be applied to, for example, a streaming distribution type storage service, a photo sharing type storage service, and the like. Further, the present invention is not limited to the user billing type storage service, and can be applied to free user system usage fees, affiliate type services, and the like.

  In addition, for example, in the above-described embodiment, the user's system usage fee and the like vary based on the area of the first advertisement, but based on the presence or absence of the first advertisement, that is, whether the area of the first advertisement is zero. It is included in the scope of the present invention. Further, the system usage fee or the like may be changed based on, for example, the position of the advertisement without being limited to the area. Specifically, it is conceivable to determine the discount amount of the system usage fee depending on whether the advertisement is located in the center or the periphery of the media data. In the above-described embodiment, the server 1 superimposes the second advertisement on the media data. However, the user terminal 6 may receive the media data and the second advertisement from the server 1 and superimpose them.

  Further, for example, in the above-described embodiment, the user's system usage fee is discounted, but it is conceivable that points that can be used in the purchase of a product or the like related to the second advertisement are given.

  In addition, for example, in the above-described second embodiment, the discount amount is determined by using the browsing time of the second advertisement. However, the number of browsing times, the browsing frequency, and the like are not limited to the browsing time.

  Further, for example, when the second advertisement superimposed on the media data is selected, a purchase screen for products etc. may be displayed. In addition, it is conceivable to display the second advertisement by adjusting the brightness, saturation, etc., or to highlight the second advertisement.

DESCRIPTION OF SYMBOLS 1 Server 11 Communication part 12 Storage part 13 Database storage part 14 Control part 2 Advertisement database 3 Area | region database 4 User database 5 Browsing situation database 6 User terminal 7 Network

Claims (8)

A control method of a media storage system comprising a user terminal and a server for storing media data transmitted from the user terminal,
The server
Detecting a first advertisement included in the media data transmitted from the user terminal by image detection processing or character string detection processing ;
Determining a second advertisement to be displayed superimposed on the first advertisement,
The user terminal is
A method for controlling a media storage system, comprising: displaying media data in which the second advertisement is superimposed on the first advertisement. The server
Storing a plurality of advertisements and a plurality of advertisement attribute information respectively corresponding to the plurality of advertisements;
Obtaining advertisement attribute information corresponding to the first advertisement from the plurality of advertisement attribute information,
The control method according to claim 1, wherein in the step of determining the second advertisement, the second advertisement is selected from the plurality of advertisements based on the acquired advertisement attribute information. The server
Storing a plurality of users and a plurality of user attribute information respectively corresponding to the plurality of users;
Obtaining user attribute information corresponding to a user who browses the media data from the plurality of user attribute information,
The control method according to claim 2, wherein in the step of determining the second advertisement, an advertisement that matches the acquired user attribute information is preferentially selected.   The control method according to any one of claims 1 to 3, wherein the server fluctuates a user's system usage fee and / or a sponsor's advertising fee based on the area of the first advertisement. A media storage system comprising a user terminal and a server for storing media data transmitted from the user terminal,
The server
A first advertisement included in the media data transmitted from the user terminal is detected by image detection processing or character string detection processing ;
Determining a second advertisement to be displayed superimposed on the first advertisement;
The user terminal is
A media storage system that displays media data in which the second advertisement is superimposed on the first advertisement. The server
Storing a plurality of advertisements and a plurality of advertisement attribute information respectively corresponding to the plurality of advertisements;
Obtaining advertisement attribute information corresponding to the first advertisement from the plurality of advertisement attribute information;
The media storage system according to claim 5, wherein a second advertisement is selected from among the plurality of advertisements based on the acquired advertisement attribute information. The server
Storing a plurality of users and a plurality of user attribute information respectively corresponding to the plurality of users;
Obtaining user attribute information corresponding to a user browsing the media data from the plurality of user attribute information;
The media storage system according to claim 6, wherein a second advertisement is determined by preferentially selecting an advertisement that matches the acquired user attribute information.   The media storage system according to any one of claims 5 to 7, wherein the server fluctuates a user's system usage fee and / or a sponsor's advertising fee based on the area of the first advertisement.