JP4686491B2 - Advertisement information display method, advertisement information display system, and advertisement information transmission program - Google Patents

Description

  The present invention relates to an advertisement information display method, an advertisement information display system, an advertisement information display program for displaying advertisement information from an advertisement information transmission source on a display unit of a wireless communication terminal, and an advertisement for transmitting advertisement information to the wireless communication terminal. The present invention relates to an information transmission program, and more particularly, to an advertisement information display method for displaying advertisement information of an advertisement store on a mobile phone terminal by using position information and time information using GPS (Global Positioning System) or the like.

  In recent years, wireless communication terminals for performing wireless communication have become widespread. In particular, mobile phone terminals equipped with telephone functions have become widespread due to the convenience of being able to make and receive calls easily regardless of location and time, as well as higher functionality, lower prices, and wider call areas. The momentum is remarkable. In recent mobile phone terminals, those equipped with a function for transmitting and receiving various information such as email and web browsing have become mainstream. Here, the terminal means a terminal device.

  Recently, a service for accurately measuring the position of a mobile phone terminal (or a user thereof) by using a position measurement system such as GPS is also provided. According to this, even if it is difficult to grasp the surrounding situation in an unknown place, for example, the surrounding situation can be roughly grasped by acquiring the position information of the mobile phone terminal.

  At that time, a service for providing surrounding area information, store information, and the like based on the position information of the mobile phone terminal is also provided. For example, it is very convenient to use this service for travel destinations and the like to grasp the surrounding area and store location information. For example, even if a necessary item suddenly occurs, it is possible to immediately acquire a store where the necessary item can be purchased by acquiring and transmitting its own location information and receiving surrounding store information based on it. Can be found. In addition, there exist a thing of patent documents 1-3 in what utilized the positional information in the mobile telephone terminal, for example.

JP 2001-306567 A JP 2003-045452 A JP 2004-310524 A

  However, conventionally, surrounding area information and store information have been provided based on location information from a mobile phone terminal, so if location information cannot be acquired from a mobile phone terminal, surrounding area information or the like cannot be provided. It was. For example, when a user of a mobile phone terminal browses the web using the mobile phone terminal, in order to obtain advertisement information based on the position information, the position information is repeatedly transmitted every time the browsing page is moved. There is also a problem that it is necessary to perform an operation to do this (usually, if the browsing page is moved, the information providing server is different, so that the position information must be newly transmitted).

  Further, conventionally, only the surrounding area information within a predetermined range and the store information existing within the predetermined range are provided based on the location information of the mobile phone terminal. For example, store advertisements are displayed on the display unit of the mobile phone terminal. Even if is displayed, if the location of the store is far from the location where the user is, there is a problem that the user does not bother to go to the store.

  In addition, when time has elapsed since the user acquired the location information of the mobile phone terminal, the user may be far away from a location corresponding to the acquired location information. In such a case, even if the store providing the displayed advertisement is close to the location corresponding to the location information of the mobile phone terminal, the user has already moved away from the location. There was a problem that it could not be used effectively.

  As mentioned above, providing advertisement information for nearby stores using location information of mobile phone terminals is not only inconvenient for the user but also provides advertisement if the user cannot use it effectively. It is not possible to obtain the effect of advertising for stores that do so.

  The present invention has been made in view of the above circumstances, and by using position information of a wireless communication terminal typified by a mobile phone terminal, advertising information having a high utility value, that is, a wireless communication terminal is displayed on the display unit. It is an exemplary problem to provide an advertisement information display method for displaying advertisement information of an advertisement information transmission source (generally a store) located near a place where the user is present.

  Further, by using the previously acquired position information of the wireless communication terminal, an advertisement information display method and advertisement that can display advertisement information with high utility value on the display unit without newly acquiring the position information. It is another exemplary problem to provide an information display system, an advertisement information display program, and an advertisement information transmission program.

  In order to solve the above problems, an advertisement information display method as an exemplary aspect of the present invention includes an advertisement information transmission source capable of transmitting position information and advertisement information to a display unit of a wireless communication terminal capable of transmitting position information. An advertisement information display method for displaying advertisement information transmitted from a wireless communication terminal, comprising: acquiring terminal location information transmitted from a wireless communication terminal and terminal identification information of the terminal; and transmitting from a plurality of advertisement information transmission sources. Selecting the neighboring advertisement information to be transmitted to the wireless communication terminal from the plurality of advertisement information based on the terminal position information and the plurality of transmission source position information. A step of associating the terminal identification information with the neighboring advertisement information, a step of transmitting the neighboring advertisement information associated with the terminal identification information to the wireless communication terminal, and a wireless communication And having a step of displaying the neighbor advertisement information on the display unit of the terminal.

  Here, the terminal identification information is information (terminal ID) used for specifying one wireless communication terminal from among a plurality of wireless communication terminals. For example, a serial number assigned to each terminal, A serial number may be used. In addition, when the wireless communication terminal is a mobile phone terminal, a telephone number can be used as terminal identification information.

  Since the neighboring advertisement information to be transmitted to the wireless communication terminal is selected based on the position information (terminal position information) from the wireless communication terminal and the position information (transmission source position information) from the advertisement information transmission source, wireless communication is performed. Advertisement information of an advertisement information transmission source (for example, a store) located near a place where a terminal user (hereinafter simply referred to as a terminal user) is located can be selected. Therefore, it is possible to select advertisement information having high utility value for the terminal user. In addition, since the selected neighborhood advertisement information is transmitted to the wireless communication terminal and displayed on the display unit, the terminal user can easily and conveniently view the advertisement information.

  Since the terminal identification information of the acquired wireless communication terminal is associated with the selected neighboring advertisement information, when transmitting the advertisement information to the wireless communication terminal corresponding to the terminal identification information, the terminal identification information is associated with the terminal position information. Neighboring advertisement information can be transmitted, and there is no need to acquire terminal position information each time the advertisement information is transmitted. Therefore, even if the terminal user moves the web browsing page, it is possible to obtain neighborhood advertisement information with high utility value without having to perform the operation of transmitting the terminal position information again.

  The advertisement information display method includes a step of acquiring a terminal position information transmission time at which the terminal position information is transmitted from the wireless communication terminal, and an advertisement information transmission time and terminal position information transmission for transmitting the neighboring advertisement information to the wireless communication terminal. A step of ranking neighboring advertisement information based on time difference information with respect to time and position difference information between terminal position information and transmission source position information; a step of associating neighboring advertisement information with rank information; and And displaying the neighborhood advertisement information on the display unit of the wireless communication terminal.

  When there are a plurality of advertising information transmission sources in the vicinity of the location corresponding to the location information (terminal location information) of the wireless communication terminal, the respective advertising information transmitted by these advertising information transmission sources is ranked. The advertising information is displayed on the display unit of the wireless communication terminal based on the ranking information.

  Specifically, position difference information (that is, distance information) between the terminal position information and the position information of the advertisement information transmission source (transmission source position information) and the time when the advertisement server or the like transmits the advertisement information to the wireless communication terminal ( The advertisement information is ranked based on time difference information (that is, time information) between the advertisement information transmission time) and the time when the wireless communication terminal transmits the terminal position information (terminal position information transmission time). Therefore, it is possible to preferentially display advertisement information that is more easily used by the terminal user. Further, a high advertising effect can be obtained on the advertising information transmission source side. If the wireless communication terminal is a mobile phone terminal, such a high advertising effect can be obtained in a mobile phone with a high penetration rate.

  The above advertisement information display method determines the order in which the advertisement information is displayed on the display unit of the wireless communication terminal based on the ranking information, changes the preferential rate in the advertisement information transmission source that transmits the advertisement information, and transmits the advertisement information You may further have the step which performs at least any one among the adjustments of the advertisement fee charge to the advertisement information transmission source.

  Since the order in which the advertisement information is displayed on the display unit is determined based on the rank information, information having high utility value for the terminal user can be displayed with high priority (for example, at the top). Therefore, it is convenient for the terminal user and a high advertising effect can be obtained for the advertising information transmission source.

  A high advertising effect can also be obtained by changing the preferential treatment rate in the advertising information transmission source based on the ranking information. Here, the preferential rate at the advertisement information transmission source is, for example, a discount rate of a coupon that can be used at a store as the advertisement information transmission source. By providing a higher coupon discount rate when more effective advertising information can be provided to terminal users (that is, higher ranking information can be obtained), the advertising information transmission source A synergistic effect of advertisement information can be obtained, and a higher advertisement effect can be obtained. On the other hand, it is also possible to supplement the advertising effect by setting a high coupon discount rate when only low-efficiency advertising information can be provided (that is, only low ranking information can be obtained). It is done.

  In the ranking step, when the time difference based on the time difference information between the advertisement information transmission time and the terminal position information transmission time is T, and the distance based on the position difference information between the terminal position information and the transmission source position information is L, It is desirable that the rank of the neighboring advertisement information with the smaller rank information H represented by H = k * T * L (where k is a coefficient) be higher than the rank of the neighboring advertisement information with the larger rank information H.

  Thereby, the priority of the neighborhood advertisement information can be made higher as the time difference T is smaller and the distance L is smaller. Even if the terminal user is moving, if the advertisement information transmission time and the terminal position information transmission time are close (that is, if the time difference T is small), the location of the terminal user at the advertisement information transmission time is , It can be determined that the location corresponding to the terminal location information is not so far away. Therefore, since it can be determined that the utility value of the advertisement information transmitted at the advertisement information transmission time is high, the advertisement information is handled with high priority.

  On the other hand, the closer the location of the terminal user is to the location of the advertising information transmission source (that is, the smaller the distance L), the higher the utility value of the advertising information of the advertising information transmission source can be determined. Handle advertising information with high priority. That is, it is considered that the use value of the advertisement information is higher as the rank information H obtained based on the integration of the time difference T and the distance L is smaller, and the rank of such advertisement information is set as a higher priority.

The rank information H may be obtained based on the addition of the time difference T and the distance L. Even in this case, it is considered that the use value of the advertisement information is higher as the rank information H is smaller, and the rank is set as a higher priority. Also, the weighting coefficients c1 and c2 are added to the time difference T and the distance L, respectively.
H = k (c1 · T + c2 · L)
H may be obtained as As a result, it is possible to determine the utility value of the advertisement information with more importance on one of the time difference T or the distance L.

  The coefficient k may include at least one of movement speed information and movement direction information of the wireless communication terminal. Even if the time difference T is the same value, the distance that the wireless communication terminal moves within the time difference T changes according to the moving speed of the wireless communication terminal, but the influence is corrected by the coefficient k including the moving speed information. Can do. For example, when moving at a high moving speed, the value of the coefficient k increases, and even if the time difference T is the same, the value of the rank information H that is obtained increases. Therefore, the priority of such advertisement information can be lowered.

  Further, if the coefficient k includes the moving direction information, that is, the information on the direction in which the wireless communication terminal has moved during the time difference T, the advertising information having a high usage value and the advertising information not having a high usage value at the time of transmitting the advertising information. Can be properly ranked.

  You may further have the step which memorize | stores the historical information of terminal location information, the historical information of terminal identification information, and the historical information of neighborhood advertisement information in a predetermined storage device. By storing history information in the storage device, the history information can be effectively used in various ways. For example, various statistical data can be calculated by managing history information, and billing data for an advertisement information transmission source that provides advertisement information can also be calculated. Further, by using past information, it is possible to estimate various current situations (for example, terminal position information) without newly acquiring information.

  Transmitting the wide area advertisement information different from the neighboring advertisement information to the wireless communication terminal when the latest one of the history information of the terminal position information is earlier than a predetermined time, and displaying the wireless communication terminal And displaying the wide area advertisement information on the part.

  If the history information of the terminal position information is too old, there is a high possibility that the terminal user is not near the location indicated by the terminal position information at the present time. In such a case, instead of transmitting the neighborhood advertisement information using the history information, wide area advertisement information other than the neighborhood advertisement information is transmitted to the wireless communication terminal and displayed. This increases the utility value of the advertisement information for the terminal user. Here, the wide area advertisement information means advertisement information that is not selected based on the terminal position information (that is, based on the reason that it is close to the place where the terminal user is located). Includes advertising information, advertising information for various products and companies.

  A step of estimating the position information of the wireless communication terminal based on the history information of the terminal position information, and a wireless communication terminal from among a plurality of advertisement information based on the estimated terminal position information based on the estimation and the plurality of transmission source position information And selecting neighborhood advertisement information to be transmitted to.

  As a result of statistical analysis of the history information of the terminal location information, the history information of the terminal location information of the wireless communication terminal corresponding to the specific terminal identification information is always omitted at the predetermined time zone of the day of the week on which the wireless communication terminal is determined. If it indicates that the wireless communication terminal is located within a certain range, it can be estimated that the wireless communication terminal is located within the certain range during the time zone of the day of the week. Therefore, by using history information, it is possible to transmit neighborhood advertisement information with high utility value toward a wireless communication terminal corresponding to the terminal identification information without newly acquiring terminal position information.

  When the wireless communication terminal is a mobile phone terminal, the above-described various effects can be obtained in a mobile phone terminal with a high penetration rate, and advertisement information that is highly useful for the terminal user is displayed on the display unit of the mobile phone terminal. Can be displayed.

  In another exemplary aspect of the present invention, an advertisement information display system is configured to display advertisement information transmitted from an advertisement information transmission source capable of transmitting position information and advertisement information on a display unit of a wireless communication terminal capable of transmitting position information. A system for displaying advertisement information, a function for acquiring terminal position information transmitted from a wireless communication terminal and terminal identification information of the terminal, transmission source position information and advertisement information transmitted from a plurality of advertisement information transmission sources , A function for selecting neighboring advertisement information to be transmitted to a wireless communication terminal from a plurality of advertisement information based on terminal position information and a plurality of transmission source position information, terminal identification information and neighboring advertisement An ad server having a function of associating information and a function of transmitting neighboring advertisement information associated with terminal identification information toward a wireless communication terminal, and a display unit of the wireless communication terminal And advertising information display program for displaying the tell information, characterized by having a.

  Since the advertisement server selects neighboring advertisement information to be transmitted to the wireless communication terminal based on the acquired terminal position information and transmission source position information, the advertisement information transmission located near the place where the terminal user is located The advertisement information of the source (for example, store) can be selected. Therefore, the advertisement server can select advertisement information having high utility value for the terminal user. In addition, since the advertisement information display program displays the neighborhood advertisement information selected and transmitted to the wireless communication terminal on the display unit of the terminal, the terminal user can easily and conveniently see the advertisement information. .

  Since the terminal identification information of the wireless communication terminal acquired by the advertisement server is associated with the selected neighboring advertisement information, when the advertisement information is transmitted to the wireless communication terminal corresponding to the terminal identification information, the terminal position information is The associated neighborhood advertisement information can be transmitted, and there is no need to acquire the terminal position information every time the advertisement information is transmitted. Therefore, even when the terminal user moves the web browsing page, the terminal user can obtain the neighborhood advertisement information with high utility value without performing the operation of transmitting the terminal position information again.

  As will be described later in the embodiment, an advertisement information display system is configured using, for example, a mobile phone terminal as a wireless communication terminal, an advertisement server that transmits advertisement information, and a GPS system that measures a terminal position and a transmission source position. When the terminal user browses the information on the web page provided from the information providing server, the system can display the neighborhood advertisement information on the display unit of the terminal. That is, when the terminal user browses the web page using the mobile phone terminal, the information providing server transmits the web page information to the mobile phone terminal. At that time, the advertisement server selects neighboring advertisement information and transmits it to the mobile phone terminal using the terminal position information, the transmission source position information, and the terminal identification information acquired in advance using the GPS system. The advertisement information display program displays the neighborhood advertisement information embedded in a predetermined portion of the web page being browsed on the display unit of the mobile phone terminal.

  An advertisement information transmission program as still another exemplary aspect of the present invention is an advertisement information transmitted from an advertisement information transmission source capable of transmitting position information and advertisement information to a display unit of a wireless communication terminal capable of transmitting position information. An advertisement information transmission program used in an advertisement information display system for displaying a computer, means for acquiring terminal location information transmitted from a wireless communication terminal and terminal identification information of the terminal, and a plurality of advertisement information transmission sources Means for acquiring transmission source position information and advertisement information transmitted from the terminal, neighboring advertisement information to be transmitted to a wireless communication terminal from a plurality of advertisement information based on the terminal position information and the plurality of transmission source position information Selecting means, means for associating terminal identification information with neighboring advertisement information, and sending neighboring advertisement information associated with the terminal identification information to the wireless communication terminal. Characterized in that to means functions as, for.

  Since neighboring advertisement information to be transmitted to the wireless communication terminal is selected based on the acquired terminal position information and transmission source position information, an advertisement information transmission source (for example, a store) located near the place where the terminal user is located ) Advertising information can be selected. Therefore, it is possible to select advertisement information having high utility value for the terminal user. Since the acquired terminal identification information is associated with the selected neighboring advertisement information, when the advertisement information is transmitted to the wireless communication terminal corresponding to the terminal identification information, the neighboring advertisement information associated with the terminal position information is transmitted. It is not necessary to acquire terminal position information every time advertisement information is transmitted. Therefore, even when the terminal user moves the web browsing page, the terminal user can obtain the neighborhood advertisement information with high utility value without performing the operation of transmitting the terminal position information again.

  Further objects and other features of the present invention will become apparent from the preferred embodiments described below with reference to the accompanying drawings.

  According to the present invention, by using the terminal position information, the transmission source position information, and the terminal identification number, the advertisement information having high utility value by the terminal user, that is, the advertisement information located near the place where the terminal user is located The advertisement information of the transmission source can be displayed on the display unit of the terminal. Therefore, it is convenient for the user of the wireless communication terminal, and a high advertising effect can be obtained for the provider of the advertising information. By using the terminal identification number, it is not necessary to acquire the terminal position information every time the advertisement information is transmitted, so that the terminal user does not have to repeatedly perform the position information transmission operation.

  Hereinafter, embodiments of the present invention will be described with reference to the drawings. FIG. 1 is a schematic block diagram showing the relationship between the overall configuration of the advertisement information display system S and the information providing server 20 according to the embodiment of the present invention. This advertisement information display system S has an advertisement server 1, and the advertisement server 1 transmits and receives information to and from a mobile phone 2 as a wireless communication terminal and stores 3, 30, and 300 as advertisement information transmission sources. It is constructed by. The information providing server 20 provides information on the web page 5 (see also FIG. 3) that can be browsed by the mobile phone 2.

  The mobile phone 2 has a function of measuring its own location information (terminal location information) 2p. The position information measurement function may use, for example, a GPS (Global Positioning System) system, or may measure position by information transmission / reception performed with a plurality of mobile phone base stations. And it has also the function to transmit the measured terminal position information 2p to the advertisement server 1.

  The cellular phone 2 has a display unit 2b (see also FIG. 3) in a housing 2a and a computer 2c in which a display program is stored. The display unit 2b is a liquid crystal display for displaying various functions of the mobile phone, and advertisement information described later is also displayed on the display unit 2b.

  Further, the mobile phone 2 has a terminal ID (terminal identification information) 2d as individually different information allocated to each mobile phone. The terminal ID is information used to specify one mobile phone from among a plurality of mobile phones, and for example, a serial number or a manufacturing number assigned to each terminal can be used. It is also possible to use the telephone number of the mobile phone as the terminal ID 2d. The mobile phone 2 has a function of transmitting the terminal ID 2d toward the advertisement server 1.

  The display program is a part of the advertisement information display system S, and displays the advertisement information transmitted from the advertisement server 1 on the display unit 2b based on the rank information. The display program also has a function as an advertisement information display program for determining a priority order for displaying a plurality of advertisement information on the display unit 2b based on the order information.

  The stores 3, 30, 300 direct the advertisement information 3 a, 30 a, 300 a and their own location information (transmission source location information; hereinafter referred to as store location information) 3 p, 30 p, 300 p to the advertisement server 1. It has a function to transmit. The advertisement information 3a of the store 3 may include information on discount coupons that can be used at the store. As will be described later, the discount rate may be changed according to the ranking of the advertisement information 3a.

  The advertisement server 1 transmits / receives information to / from the mobile phone 2 and the stores 3, 30, 300, and has a computer 1a in which an advertisement information transmission program and an advertisement information ranking program are stored.

  The advertisement information transmission program has a function of acquiring the terminal location information 2p and the terminal ID 2d transmitted from the mobile phone 2, and storing these information as history information in the storage area 1b in the advertisement server 1. Further, the advertisement information transmission program acquires advertisement information 3a, 30a, 300a and store position information 3p, 30p, 300p transmitted from the stores 3, 30, 300, and stores the information in the storage area 1b. Also have. Usually, since there are a plurality of stores that transmit advertisement information and advertisement position information, a plurality of advertisement information and store position information are also acquired and stored.

  The advertisement information transmission program has a function of selecting neighboring advertisement information from a plurality of advertisement information based on the acquired terminal position information 2p and store position information 3p, 30p, 300p. That is, the terminal position information 2p and the plurality of store position information 3p, 30p, 300p are respectively compared, and the position indicated by the terminal position information 2p (terminal position) is close to the position indicated by the store position information 3p (store position). In this case, the advertisement information 3a corresponding to the store position information 3p is selected as the neighborhood advertisement information. In this case, the advertisement information 3a of the one store closest to the terminal position may be selected as the neighborhood advertisement information. However, in the present embodiment, a plurality of adjacent advertisement information (that is, within a predetermined range from the terminal position) are selected. The advertisement information 3a, 30a (see also FIG. 3) of the stores 3, 30 is selected as the neighborhood advertisement information.

  The advertisement information transmission program has a function of associating the terminal ID 2d with the selected neighboring advertisement information 3a and 30a and transmitting the neighboring advertisement information 3a and 30a to the mobile phone 2. By associating these pieces of information, the neighboring advertisement information 3a and 30a can be transmitted to the mobile phone 2 based on the terminal ID 2d. Therefore, it is not necessary to acquire the terminal position information 2p every time the neighboring advertisement information 3a, 30a is transmitted to the mobile phone 2.

  The advertisement information ranking program has a function of acquiring the time (terminal position information transmission time) tm when the terminal position information 2p is transmitted from the mobile phone terminal 2. Here, the terminal location information transmission time tm may of course be the time when the advertisement server 1 receives the terminal location information 2p.

  Then, the advertisement information display program ranks the neighboring advertisement information 3a and 30a based on the position information and the time information, and associates the ranking information H3 and H30 with the neighboring advertisement information 3a and 30a, respectively. 3a and 30a are transmitted to the mobile phone 2. Ranking is performed by calculating the ranking information H3 and H30 according to the following procedure.

  Time difference information (time difference) T3 = ta−tm between the terminal position information transmission time tm and the advertisement information transmission time ta for transmitting the neighboring advertisement information 3a to the mobile phone 2 is obtained. Position difference information (distance) L3 = | 3p−2p | between the terminal position information 2p and the store position information 3p is obtained. Then, rank information H3 expressed by the following equation is calculated.

H3 = k × T3 × L3 (where k is a coefficient) − (1)
Similarly, time difference information T30 = tb−tm between the terminal position information transmission time tm and the advertisement information transmission time tb for transmitting the neighborhood advertisement information 30a to the mobile phone 2, and the terminal position information 2p and the store position information 30p Based on the position difference information L30 = | 30p−2p |, the rank information H30 represented by the following equation is calculated.

H30 = k × T30 × L30 (where k is a coefficient) − (2)
The advertisement information display program of the mobile phone 2 receives the neighboring advertisement information 3a and 30a associated with the rank information H3 and H30, respectively, the function of collating the terminal ID 2d received from the advertisement server 1 with the terminal ID 2d inside the mobile phone 2. And the function of displaying the neighboring advertisement information 3a and 30a on the display unit 2b after ranking based on the ranking information H3 and H30. Of course, these complex functions may be executed by different programs. Here, the priority is set higher when the calculated value of the rank information is smaller. Therefore, the neighborhood advertisement information associated with the smaller ranking information is displayed with a higher ranking (that is, with priority).

  Next, operation | movement of this advertisement information display system S is demonstrated based on the flowchart shown in FIG.

  The advertisement information 3a and its own location information (store location information) 3p are transmitted from the store 3 to the advertisement server 1 in advance. For example, when there are a plurality of stores such as stores 3, 30, and 300, the respective advertisement information 3a, 30a, and 300a and store position information 3p, 30p, and 300p are transmitted to the advertisement server 1 (S. 1). These advertisement information 3a, 30a, and 300a are appropriately transmitted to the advertisement server 1 and stored in the storage area 1b.

  When the user (terminal user) of the mobile phone 2 browses the web page 5 of the information providing server 20, for example, the current location information is displayed on the display unit 2b of the mobile phone 2 in advance as shown in FIG. A screen prompting for acquisition is displayed. Here, when the user selects the “acquire current location information” icon 4 (S.2), the location information (terminal location information) 2p of the mobile phone 2 is obtained by the location measurement system (for example, GPS system). Information is transmitted to the advertisement server 1 (S.3). At the same time, the time (terminal position information transmission time) tm and the terminal ID 2d when the terminal position information 2p is transmitted toward the advertisement server 1 are also transmitted toward the advertisement server 1 (S.3).

  The terminal location information 2p, terminal ID 2d, terminal location information transmission time tm, store location information 3p, 30p, 300p, advertisement information 3a, 30a, 300a, and advertisement information transmission time ta acquired by the advertisement server 1 are stored in the advertisement server 1. All are stored as history information in the storage area 1b. When the advertisement information is transmitted to the mobile phone 2, the terminal position information transmission time tm of the latest terminal position information 2p in the history information is within a predetermined time (for example, let's transmit the advertisement information). (S.4).

  If the terminal location information transmission time tm is before the predetermined time, the wide area advertisement information is transmitted to the mobile phone 2 (S.5). Then, the wide area advertisement information is displayed on a predetermined portion of the web page being browsed on the display unit 2b of the mobile phone 2 that has received the wide area advertisement information (S.6).

  On the other hand, when the terminal position information transmission time tm is within a predetermined time, the computer 1a in the advertisement server 1 uses the acquired terminal position information 2p and the store position information 3p, 30p, 300p acquired in advance. Then, the neighborhood advertisement information 3a, 30a is selected (S.7). That is, only the advertisement information 3a and 30a of the stores 3 and 30 located within a predetermined range close to the terminal position and judged to be highly useful for the terminal user are selected as the neighborhood advertisement information.

  Further, using the terminal location information 2p, the terminal location information transmission time tm, the store location information 3p, 30p, and the advertisement information transmission time ta, the ranking information H3, H30 is calculated for the selected neighboring advertisement information 3a, 30a ( S.8).

The principle of calculating the rank information H3 and H30 will be described with reference to FIG. In FIG. 4, the horizontal axis indicates time, and the vertical axis indicates position. The terminal position (location corresponding to the terminal location information 2p) is X, the store location of the store 3 (location corresponding to the store location information 3p) is Y, and the store location of the store 30 (location corresponding to the store location information 30p) is Z. Suppose that The terminal location information transmission time is tm. The advertisement server 1 calculates rank information H (H3, H30) for each advertisement information 3a, 30a of each store 3, 30 at the advertisement information transmission time ta at which the advertisement information 3a, 30a is transmitted to the mobile phone 2. . For example, the rank information H3 of the neighborhood advertisement information 3a is:
H3 = k · (ta−tm) · (| YX |) − (3)
And a value corresponding to the area of the rectangular region A1 indicated by oblique hatching in FIG. On the other hand, the rank information H30 of the neighborhood advertisement information 30a is:
H30 = k · (ta−tm) · (| Z−X |) − (4)
And a value corresponding to the area of the rectangular area A2 (area including the rectangular area A1) indicated by vertical hatching in FIG.

  As is apparent from FIG. 4, the area of the rectangular area A1 is smaller than the area of the rectangular area A2. Accordingly, the rank information H3 is smaller than the rank information H30, and the neighboring advertisement information 3a has a higher priority than the neighboring advertisement information 30a. The ranking information H3 and H30 are associated with the neighborhood advertisement information 3a and 30a, respectively, and the terminal ID 2d is also associated with the neighborhood advertisement information 3a and 30a. The advertisement server 1 directs the neighborhood advertisement information 3a and 30a to the mobile phone 2. (S.9).

  As shown in FIG. 3 (b), the display unit 2b of the mobile phone 2 that has received the neighboring advertisement information 3a, 30a includes the neighboring advertisement information 3a, 30a is displayed (S.10). At this time, the neighborhood advertisement information 3a and 30a are displayed based on the respective ranking information H3 and H30. That is, the neighborhood advertisement information 3a corresponding to the ranking information H3 having a higher priority is displayed with higher priority than the neighborhood advertisement information 30a corresponding to the ranking information H30 having a lower priority. Here, “preferential display” means, for example, being displayed at the top or near the top, displayed larger, or displayed with an icon with a higher degree of attention. To do.

  Since the neighborhood advertisement information 3a, 30a is associated with the terminal ID 2d, the neighborhood advertisement information 3a, 30a can be reliably transmitted to the mobile phone 2 having the terminal ID 2d. Further, for example, when the terminal user moves the web page 5 and displays information from a different information providing server (not shown) on the display unit 2b, the advertisement server does not newly acquire the terminal position information 2p. 1 can transmit the neighboring advertisement information 3 a and 30 a associated with the terminal ID 2 d toward the mobile phone 2. Therefore, even if the terminal user does not repeatedly perform the operation of transmitting the terminal position information, the neighborhood advertisement information 3a, 30a is displayed in a predetermined part on the new web page 5 after the movement.

  In addition, if the coefficient k in the above formula has the moving speed information or the moving direction information of the mobile phone 2, the accuracy of ranking the neighboring advertisement information can be further improved. Even if the time difference T (T3, T30) is the same value, the distance that the mobile phone 2 moves within the time difference T varies depending on the moving speed of the mobile phone 2, but if the coefficient k includes the moving speed information, The influence can be corrected. For example, when the mobile phone 2 is moving at a high moving speed, the value of the coefficient k is large, and even if the time difference T is the same, the value of the required rank information H is large. Therefore, the priority of such advertisement information can be lowered.

  If the coefficient k includes movement direction information, that is, information on the direction in which the mobile phone 2 has moved during the time difference T, the advertisement information having a high use value and the advertisement information having a low use value at the time of transmission of the advertisement information are further included. It is possible to rank appropriately. The moving speed information and the moving direction information of the mobile phone 2 can be estimated from a plurality of times of the terminal position information 2p acquired by the advertisement server 1 in the past.

The rank information H may be obtained based on the addition of the time difference T and the distance L. Even in this case, it is considered that the use value of the advertisement information is higher as the rank information H is smaller, and the rank is set as a higher priority. For example, the weighting coefficients c1 and c2 are added to the time difference T and the distance L, respectively.
H = k (c1 · T + c2 · L) − (5)
H may be obtained as As a result, it is possible to determine the utility value of the advertisement information with more importance on one of the time difference T or the distance L.

  Based on the history information stored in the storage area 1b of the advertisement server 1, the position of the mobile phone 2 having the specific terminal ID 2d can also be estimated. That is, when the history information of the plurality of terminal position information 2p from the mobile phone 2 stored in the storage area 1b indicates that there is a correlation between the terminal position and a specific day, day of the week, or time, Even if the terminal position information 2p of the mobile phone 2 is not acquired at the time when the mobile phone 2 tries to transmit the advertisement information, the position information can be estimated with high accuracy. Therefore, it is possible to select neighborhood advertisement information and transmit it to the mobile phone 2 based on the estimation of the position information. For example, in the above step (S.4), if the latest terminal position information transmission time tm is earlier than a predetermined time and the terminal position can be estimated from the history information of the terminal position information, the wide area It is also possible to transmit the neighboring advertisement information based on the estimated terminal position instead of the advertisement information to the mobile phone 2. When it is impossible or difficult to estimate the terminal position, it is possible to transmit the wide area advertisement information.

  In the above embodiment, the advertisement information ranking program is stored in the computer 1a in the advertisement server 1, and the program calculates the ranking information. However, the computer 2c in the mobile phone 2 Of course, the time difference information T3, T30 and the position difference information L3, L30 may be received from the server 1 together with the neighboring advertisement information 3a, 30a, and the rank information H3, H30 associated with the advertisement information 3a, 30a may be calculated.

  In this embodiment, the priority of display of advertisement information (that is, display order, display size, addition of attention icon, etc.) is determined based on the ranking information, but the advertisement information is transmitted. You may change the discount rate of the coupon which can be used in the store which was made based on ranking information.

  By associating coupons with a high discount rate for advertising information with low ranking information and high priority, the advertising information becomes more attractive to the user, and the appeal power is improved and the advertising effect is enhanced. it can. On the other hand, if a coupon with a high discount rate is made to correspond to advertising information with large ranking information and low priority, the advertising effect is also improved by the attractiveness of the coupon discount rate even for advertising information with a low advertising effect. It can be increased.

  In addition, since the advertisement information with small ranking information and high priority has a high advertising effect, it is possible to charge an advertising fee corresponding to the advertising effect. Therefore, by adjusting the billing for the advertisement fee corresponding to the ranking information of the advertisement information, the billing for the advertisement fee corresponding to the advertisement effect can be automatically performed.

  As mentioned above, although preferable embodiment of this invention was described, this invention is not limited to these, A various deformation | transformation and change are possible within the range of the summary.

It is a schematic block diagram which shows the relationship between the whole structure of the advertisement information display system which concerns on embodiment of this invention, and an information provision server. It is a flowchart explaining operation | movement of the advertisement information display system shown in FIG. It is a figure which shows the example of a screen display of the display part of the mobile telephone used for the advertisement information display system shown in FIG. It is a figure explaining the principle of calculation of rank information.

Explanation of symbols

A1, A2: Rectangular area S: Advertisement information display system H, H3, H30: Order information X: Terminal position Y: Store position Z of store 3: Store position L of store 30, L3, L30: Distance (position difference information)
T, T3, T30: time difference (time difference information)
c1: time weighting coefficient c2: distance weighting coefficient k: coefficient ta: advertisement information transmission time tm: terminal location information transmission time 1: advertisement server 1a, 2c: computer 1b: storage area 2: mobile phone (wireless communication terminal)
2a: Housing 2b: Display unit 2d: Terminal ID (terminal identification information)
2p: terminal position information 3, 30, 300: store (advertisement information transmission source)
3a, 30a, 300a: Advertising information 3p, 30p, 300p: Store location information (transmission source location information)
4: “Acquire current location information” icon 5: Web page 20: Information providing server

Claims (5)

An advertisement information display method for displaying the advertisement information transmitted from an advertisement information transmission source capable of transmitting position information and advertisement information on a display unit of a wireless communication terminal capable of transmitting position information,
Obtaining terminal location information transmitted from the wireless communication terminal and terminal identification information of the terminal;
Obtaining a terminal location information transmission time at which the terminal location information was transmitted from the wireless communication terminal;
Obtaining transmission source position information and advertisement information transmitted from a plurality of the advertisement information transmission sources;
Selecting neighboring advertisement information to be transmitted to the wireless communication terminal from among the plurality of advertisement information based on the terminal position information and the plurality of transmission source position information;
When the time difference information between the advertisement information transmission time for transmitting the neighboring advertisement information to the wireless communication terminal and the terminal position information transmission time is small, the priority is set high, and the terminal position information and the transmission source position Performing a ranking for the high priority when the position difference information with respect to the information is small;
Associating the terminal identification information with the neighboring advertisement information;
Associating the neighborhood advertisement information with the ranking information;
Transmitting the neighboring advertisement information associated with the terminal identification information and the rank information to the wireless communication terminal;
Displaying the neighboring advertisement information on the display unit of the wireless communication terminal based on the ranking information . In the ranking step, a time difference based on time difference information between the advertisement information transmission time and the terminal position information transmission time is T, and a distance based on the position difference information between the terminal position information and the transmission source position information is L and when, in claim 1, characterized in that a higher priority than order of rank of the rank information H is larger neighbor advertisement information ranking information H is smaller neighbor advertisement information represented by the following formula The advertisement information display method described.
H = k × T × L (where k is a coefficient) The advertisement information display method according to claim 2 , wherein the coefficient k includes at least one of movement speed information and movement direction information of the wireless communication terminal. An advertisement information display system for displaying the advertisement information transmitted from an advertisement information transmission source capable of transmitting position information and advertisement information on a display unit of a wireless communication terminal capable of transmitting position information,
A function of acquiring terminal location information transmitted from the wireless communication terminal and terminal identification information of the terminal;
A function of acquiring a terminal location information transmission time at which the terminal location information was transmitted from the wireless communication terminal;
A function of acquiring transmission source position information and advertisement information transmitted from a plurality of the advertisement information transmission sources;
A function of selecting neighboring advertisement information to be transmitted to the wireless communication terminal from the plurality of advertisement information based on the terminal position information and the plurality of transmission source position information;
When the time difference information between the advertisement information transmission time for transmitting the neighboring advertisement information to the wireless communication terminal and the terminal position information transmission time is small, the priority is set high, and the terminal position information and the transmission source position A function that ranks the neighboring advertisement information with a high priority when the position difference information with the information is small;
A function for associating the terminal identification information with the neighboring advertisement information;
A function of associating the neighborhood advertisement information with the rank information; and
An advertisement server having a function of transmitting the neighboring advertisement information associated with the terminal identification information and the rank information toward the wireless communication terminal;
An advertisement information display program, comprising: an advertisement information display program for causing the display unit of the wireless communication terminal to display the neighboring advertisement information based on the ranking information . An advertisement information transmission program used in an advertisement information display system for displaying advertisement information transmitted from an advertisement information transmission source capable of transmitting position information and advertisement information on a display unit of a wireless communication terminal capable of transmitting position information. And
Computer
Means for obtaining terminal location information transmitted from the wireless communication terminal and terminal identification information of the terminal;
Means for acquiring a terminal location information transmission time at which the terminal location information was transmitted from the wireless communication terminal;
Means for acquiring transmission source position information and advertisement information transmitted from a plurality of the advertisement information transmission sources;
Means for selecting neighboring advertisement information to be transmitted to the wireless communication terminal from the plurality of advertisement information based on the terminal position information and the plurality of transmission source position information;
When the time difference information between the advertisement information transmission time for transmitting the neighboring advertisement information to the wireless communication terminal and the terminal position information transmission time is small, the priority is set high, and the terminal position information and the transmission source position Means for ranking the neighborhood advertisement information with a high priority when position difference information with information is small;
Means for associating the terminal identification information with the neighboring advertisement information;
Means for associating the neighborhood advertisement information with the rank information; and
An advertisement information transmitting program that causes the wireless communication terminal to function as means for transmitting the terminal identification information and the neighboring advertisement information associated with the rank information .

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