JP3992940B2 - System, server, processing device, method, program, and computer-readable recording medium for controlling sales promotion based on direct mail - Google Patents

Description

[0001]
BACKGROUND OF THE INVENTION
The present invention relates to a sales promotion technique using direct mail in a POS (Point Of Sales) system (point-of-sale information management system) or an online shopping system.
[0002]
[Prior art]
In the conventional POS system and online shopping system, for promotion (sales promotion), direct mail (hereinafter referred to as DM) is issued to inform the target customer of privilege information and event information.
[0003]
In recent years, with the rapid spread of Internet technology and electronic mail using the Internet technology, the type of DM is changing from one using a paper medium (postcard or sealed letter) to one using electronic mail.
[0004]
[Problems to be solved by the invention]
However, with the conventional DM method, it was difficult to determine whether the customer visited the store without looking at the DM or whether the store visited without looking at the DM, so it was difficult to accurately analyze the effect of the DM. .
[0005]
For this reason, conventionally, there has been a problem that it is necessary to allocate more budget than necessary for the issuance of DM.
It is an object of the present invention to make it possible to ascertain whether or not a customer has opened a DM, to grant a special privilege only to a customer who has opened the DM, to purchase the DM at the target time, and to open the DM It is to realize a sufficient sales promotion effect by making it possible to determine that DM has been collected only for the customers who have completed the process.
[0006]
[Means for Solving the Problems]
The present invention presupposes a sales promotion control system based on direct mail issued using online communication means based on the Internet technology.
[0007]
The browsing determination device (DM opened information management unit 302) determines whether or not the issued direct mail has been browsed.
The sales promotion control device (customer master management unit 303, offer information management unit 304, transaction information management unit 305) controls the sales promotion business for the product targeted by the direct mail based on the determination result.
[0008]
This sales promotion control device is a server device (FSP server device 104, POS server device 106) in the point-of-sale information management system or online shopping system, and direct mail is targeted based on the determination result of the browsing determination device. A privilege granting state set for a purchase action of a product on a point-of-sale information management system or an online shopping system by a customer is controlled.
[0009]
The sales promotion control device is a server device in a point-of-sales information management system or an online shopping system, the determination result of the browsing determination device, and the transaction history of products on the point-of-sale information management system or the online shopping system Based on the above, analyze the direct mail issue effect.
[0010]
Or the said sales promotion control apparatus controls the issuing state of a direct mail based on the determination result of a browsing determination apparatus.
In the above configuration, the direct mail is issued by an e-mail to which an option for requesting opening of the read message is given, and the browsing determination device is used to read the direct mail issued based on the open check message returned from the e-mail receiving source. It is determined whether or not.
[0011]
Alternatively, the direct mail is issued using the sales promotion homepage, and the browsing judgment device browses the direct mail issued based on the return result of the form provided by the sales promotion homepage by the customer who viewed the sales promotion homepage. It is determined whether or not.
[0012]
The present invention is realized as a server that stores direct mail transmission / reception status, product information, customer information, and the like in a storage unit, or a processing unit that performs a process of providing a service based on the storage contents of the storage unit. You can also
[0013]
Furthermore, the present invention can also be realized as a method invention that provides functions similar to the functions provided by the system described above.
The present invention can also be configured as a program for causing a computer to perform the same functions as those realized by the above-described configuration of the present invention.
[0014]
The present invention may also be configured as a computer-readable recording medium storing a program that causes a computer to perform the same functions as those realized by the above-described configuration of the present invention when used by a computer. it can.
[0015]
DETAILED DESCRIPTION OF THE INVENTION
Hereinafter, embodiments of the present invention will be described in detail with reference to the drawings.
FIG. 1 is a system configuration diagram of an embodiment of the present invention.
[0016]
The embodiment of the present invention is realized as a POS system in which a headquarter center 101 and a plurality of stores 102 are connected via a network 103 constituted by an ISDN (service integrated digital network) line or a dedicated line. .
[0017]
In the headquarters center 101, an FSP server device 104 and a DM mail server device 105 are installed.
The FSP server device 104 is a server computer that controls the entire sales promotion business on the POS system.
[0018]
The DM mail server device 105 is a server computer that controls transmission / reception of DM e-mails to customers based on instructions from the FSP server device 104.
[0019]
In each store 102, a POS server device 106, a POS register terminal device 107, and a workstation terminal device 108 are installed.
The POS server device 106 is a server computer that controls the entire point-of-sale information in the store 102 while communicating with the FSP server device 104 in the headquarters center 101 via the network 103.
[0020]
The POS register terminal device 107 has a built-in cash register and is a terminal device that executes input of merchandise sales, output of receipts, and the like while communicating with the POS server device 106.
[0021]
The workstation terminal device 108 is a terminal device that executes operations such as inquiry of various point-of-sale information such as inquiry of sales aggregation while communicating with the FSP server device 104 in the headquarters center 101 via the network 103.
[0022]
FIG. 2 is an explanatory diagram of the operation principle of the embodiment of the present invention.
First, the FSP server device 104 in FIG. 1 has a function of setting a privilege or special event for sales promotion of goods (201 in FIG. 2).
[0023]
The FSP server device 104 has a function of setting DM sending information to each registered customer as a part of the above function (202 in FIG. 2), and based on this sending information, the DM mail server device 105 (FIG. 1). 2) (see FIG. 2).
[0024]
In response to this instruction, the DM mail server device 105 transmits DM by e-mail to each registered customer (204 in FIG. 2). At this time, an opening confirmation message request option is given to the DM to be transmitted.
[0025]
As a result, when each customer receives this DM and opens it, the receipt confirmation message indicating that the DM has been opened is notified to the DM mail server device 105 from the recipient mail server device by e-mail. (205 in FIG. 2).
[0026]
When receiving this message, the DM mail server device 105 notifies the FSP server device 104 of receipt of the opening confirmation message. As a result, the FSP server device 104 executes the unsealing notification update process (206 in FIG. 2), and holds the DM unsealed information for each customer who has received the unsealing confirmation message (207 in FIG. 2).
[0027]
As described above, every time the FSP server apparatus 104 in the headquarters center 101 issues a DM, it can grasp whether or not the DM has been browsed by each customer, and this DM is targeted. It is possible to implement detailed sales promotion measures for products.
[0028]
Specifically, the FSP server device 104 sets a special privilege only for a customer who has viewed DM as a privilege or event setting for sales promotion of products at each store (208 in FIG. 2). ).
[0029]
The customer number input from the POS register terminal device 107 when product sales occur in the POS register terminal device 107 in the store 102 (see FIG. 1) and the POS sales registration processing is executed in the POS server device 106. As a key, the DM opened information stored in the FSP server device 104 is referred to from the POS register terminal device 107 via the POS server device 106 and the network 103 (see FIG. 1) (209 in FIG. 2). ). At this time, for example, if the customer corresponding to the input customer number has browsed DM, the privilege setting information (208 in FIG. 2) stored in the FSP server device 104 is further referred to, Special discounts (discounts) are made or special promotional points are added. In this way, it is possible to give effective motivation to make the customer visit the store by issuing the DM.
[0030]
On the other hand, the FSP server device 104 performs DM evaluation processing (FIG. 2) based on the transaction information (210 in the figure) accumulated by the POS sales registration processing by the POS server device 106 and the DM opened information (207 in FIG. 2). 2) 211) and calculating the DM evaluation table (212 in FIG. 2), it becomes possible to accurately analyze the effect of DM, and it is possible to minimize the necessary cost and achieve the maximum effect of DM. Issue processing can be performed.
[0031]
FIG. 3 is a functional configuration diagram of the FSP server device 104 in the headquarter center 101 and the POS server device 106 in the store 102, which are particularly related to the present invention, in the system configuration shown in FIG.
[0032]
The FSP server device 104 includes a DM target person transmission information management unit 301, a DM opened information management unit 302, a customer master management unit 303, and an offer information management unit 304.
[0033]
The DM target person transmission information management unit 301 manages registration, reference, update, deletion, DM shipping instruction, etc. of DM target person transmission information, which is DM sending information (see 202 in FIG. 2) to each DM target person. . The DM target person transmission information includes the name and e-mail address of each DM target person obtained by referring to the customer master managed by the customer master management unit 303, and event information which is the contents of the DM. Based on the DM subject person transmission information, the DM subject person transmission information management unit 301 instructs the DM mail server device 105 to send DM by e-mail (see 203 in FIG. 2).
[0034]
The DM opened information management unit 302 executes the above-described opening notification update process (see 206 in FIG. 2) based on the receipt notification of the opening confirmation message notified from the DM mail server device 105, and receives the opening confirmation message. For each customer, the email address of the customer included in the opening confirmation message is held as DM opened information (see 207 in FIG. 2). In addition, the DM opened information management unit 302 responds with DM opened information in response to an inquiry from the POS server device 106 (see FIG. 1) in the store 102 (see 209 in FIG. 2).
[0035]
A customer master management unit 303 manages registration, reference, update, deletion, and the like of a customer master that is a customer information database. Customer master is the type and number of card (credit card, point card, store card, etc.) held by the customer, name, address, telephone number, rank classification (classified customers according to certain criteria), e-mail address , DM shipment target presence / absence category (category for specifying whether or not it is a DM shipment target person), DM browsing presence / absence category (category for indicating whether DM was browsed based on DM opened information), And a point balance (sales promotion points accumulated each time a customer shop). This customer master is used for customer purchase analysis processing, management of points for sales promotion, dispatch processing of DM and various notifications, and the like.
[0036]
The offer information management unit 304 manages registration, reference, update, and deletion of offer information, which is information on benefits and special events for promoting sales of products for each customer category, and at the same time, the POS server device 106 (see FIG. In response to the inquiry from 1), the corresponding offer information is returned (see 209 in FIG. 2). Offer information is returned based on the promotion period, target person (customer category), price, discount rate, discount rate, product code setting value, promotion point acquisition standard setting value, coupon ticket issuance standard, and benefits. Product code setting value.
[0037]
Next, the POS server device 106 (see FIG. 1) in the store 102 includes a transaction information management unit 305, a sale information management unit 306, and a product information management unit 307.
The transaction information management unit 305 executes a POS sales registration process (209 in FIG. 2) that manages and holds transaction information generated based on product sales in the POS register terminal device 107 in the store 102 (see FIG. 1). The transaction information includes a transaction date, a transaction serial number, a product code, a unit price, a quantity, an amount, a payment amount, a customer number, an acquisition point, and the like. When executing the POS sales registration process, the transaction information management unit 305 makes an inquiry to the DM opened information management unit 302 in the FSP server device 104 using the customer number input from the POS register terminal device 107 as a key. It is determined whether or not the customer has browsed the DM, and together with this, the customer master management unit 303 and offer information management in the FSP server device 104 using the customer number and product code input from the POS register terminal device 107 as keys It is accumulated by making an inquiry to the section 304 to acquire information on whether or not it is a DM target and offer information such as unit price and point acquisition criteria, and at the same time referring to the sale information held by the sale information management section 306 Determine the unit price and earned points of transaction information, and instruct the receipt output to the POS register terminal device 107
[0038]
The sale information management unit 306 manages registration, reference, update, deletion, and the like of the sale date and time, the product code, and the sales unit price as sale information.
The product information management unit 307 manages a product code, a sales unit price, a purchase unit price, a margin rate, a provision destination code, a department code, and the like as product information necessary for POS management.
[0039]
FIG. 4 is a configuration diagram of a user interface of the FSP server device 104 in the headquarters center 101.
The customer information input function 401 is a function for registering customer information corresponding to a new customer in a customer master managed by the customer master management unit 303 in FIG. 3, and a terminal device (not shown) in the headquarters center 101 is an FSP server. This is realized as a function of accessing the device 104.
[0040]
The DM transmission instruction function 402 is realized as a function of the DM target person transmission information management unit 301 in FIG. 3, and instructs the DM mail server device 105 to transmit DM by e-mail based on the DM target person transmission information. It is a function to do.
[0041]
The DM browsed notification reception function 403 is realized as a function of the DM opened information management unit 302 in FIG. 3, and receives a read confirmation message based on the receipt notification of the read confirmation message notified from the DM mail server device 105. Each customer holds the customer's email address included in the message.
[0042]
The offer information setting function 404 is realized as a function of the offer information management unit 304 in FIG. 3, and is a function for setting offer information that is information on benefits and special events for sales promotion of products for each customer category.
[0043]
The offer information response function 405 is also realized as a function of the offer information management unit 304 in FIG. 3, and is a function for responding corresponding offer information to an inquiry from the POS server device 106 (see FIG. 1) in the store 102. is there.
[0044]
The purchase information collection function 406 is a function for collecting transaction information managed by the transaction information management unit 305 in the same device from the POS server device 106 in each store 102.
[0045]
Acquired points and a point repurchase function 407 collect the acquired points included in the transaction information managed by the transaction information management unit 305 in each store 102 from the POS server device 106 in each store 102, and manage the customer master in FIG. This is a function to be reflected in the point balance included in the corresponding customer information in the customer master managed by the unit 303.
[0046]
The help desk function 408 corrects the corresponding customer information in the customer master managed by the customer master management unit 303 in FIG. 3 based on the telephone contact from the customer, and corrects the point information or other point information. This is a function for executing a transfer to a client and further executing a query for customer information.
[0047]
The customer purchase analysis function 409 is a function for executing customer purchase analysis processing based on information collected by the purchase information collection function 406, each customer information in the customer master managed by the customer master management unit 303, and the like. Specifically, the function 409 is a function for executing purchase status tracking, customer category aggregation, extraction of customer information related to a specific customer, various aggregation report processing, and the like.
[0048]
FIG. 5 shows the POS sales registration process executed in the transaction information management unit 305 in the POS server device 106 when product sales occur in the POS register terminal device 107 in the store 102 (see FIG. 1). It is an operation | movement flowchart which shows the process especially relevant to.
[0049]
First, the POS server device 106 acquires a customer number, a product code, and a transaction date from the POS register terminal device 107 (501 in FIG. 5).
Next, the POS server device 106 refers to the sale information held by the transaction information management unit 305 using the obtained product code as a key, so that the product corresponding to the product code is a promotion (sale) product. Is determined (step 502 in FIG. 5).
[0050]
When the POS server device 106 determines that the product corresponding to the acquired product code is not a promotion target product, it sets the selling price to the normal price, stores it as transaction information, and outputs a receipt to the POS register terminal device 107. (Step 503 in FIG. 5).
[0051]
On the other hand, if the POS server device 106 determines that the product corresponding to the acquired product code is a promotion target product, it makes an inquiry to the customer master management unit 303 in the FSP server device 104 using the acquired customer number as a key. By doing so, it is determined whether or not the customer corresponding to the customer number is a DM target (step 508 in FIG. 5).
[0052]
When the POS server device 106 determines that the customer corresponding to the customer number is not a DM target person, the POS server device 106 sets the selling price as the price for general users during the promotion period, accumulates it as transaction information, and stores the transaction information. A receipt output to 107 is instructed (step 508 in FIG. 5).
[0053]
When the POS server device 106 determines that the customer corresponding to the customer number is a DM target person, the POS server device 106 further queries the DM opened information management unit 302 in the FSP server device 104 using the acquired customer number as a key. As a result, it is determined whether or not the customer corresponding to the customer number is a DM viewer (505 in FIG. 5).
[0054]
When the POS server device 106 determines that the customer corresponding to the customer number is not a DM viewer, the POS server device 106 sets the selling price to the DM shipped customer (no browsing) price, stores it as transaction information, and stores the transaction information. A receipt output to the terminal device 107 is instructed (step 507 in FIG. 5).
[0055]
When the POS server device 106 determines that the customer corresponding to the customer number is a DM viewer, the POS server device 106 sets the selling price as the DM shipped customer (with browsing) price, stores it as transaction information, and stores the transaction information. A receipt output to the terminal device 107 is instructed (step 507 in FIG. 5).
[0056]
FIG. 6 is an explanatory diagram of the operation of the embodiment of the present invention.
Currently, there are 4 customers (A, B, C, D)
-Mr. A: DM not yet shipped, purchased during the promotion period
-Mr. B: DM already shipped, DM not viewed, purchased during promotion period
-Mr. C: DM already shipped, DM viewed, purchased during promotion period
・ D: DM already shipped, no purchase during promotion period
Suppose that
[0057]
In this case, as shown in FIG. 6 (a), the normal price that is not the promotion period = ¥ 100, the price for the general public who has not sent the DM during the promotion period = ¥ 98 (Mr. A), the DM is sent Price for a customer who has not yet viewed the DM = ¥ 95 (Mr. B), price for a customer who has shipped the DM and who is viewing the DM = ¥ 90 (Mr. C) It is assumed that such customer differentiation is achieved.
[0058]
FIG. 6B shows a comparison result between a method for counting the number of DM views and a method for not counting the number of DM views. As shown in this figure, in the embodiment of the present invention for counting the number of DM browsing, the number of DM browsing, the DM browsing rate (DM browsing number / DM sending number), and DM browsing are compared with the non-counting method. It can be seen that information such as the number of customers purchased can be acquired. The DM recovery rate can be measured only as (number of purchased customers out of DM shipments / number of DM shipments) in a method that does not count the number of DM views, but in the embodiment of the present invention, (DM It can be seen that it is possible to measure as the number of purchased customers with browsing / number of DM viewers).
[0059]
As described above, according to the embodiment of the present invention, it is possible to accurately analyze the effect of DM, and it is possible to perform a DM issuance process that can achieve the maximum effect while minimizing the necessary cost. It turns out that it becomes.
[0060]
In the embodiment of the present invention described above, as shown in FIG. 1, a POS system in which a headquarter center 101 and a plurality of stores 102 are connected via a network 103 constituted by an ISDN line or a dedicated line or the like. However, the present invention is not limited to this example. The POS server device 106 in FIG. 1 is replaced with a WWW (World Wide Web) server device, the FSP server device 104 and the WWW server device are connected by a LAN (local area network) or a dedicated line, and the WWW server device is connected via the Internet. Thus, the present invention can be similarly applied to a form in which an online shopping mall is provided to a customer. In this case, when an order is accepted in the WWW server device, the WWW server device makes an inquiry to the FSP server device, so that the product price (or discount amount, etc.) is determined based on the DM shipping / viewing status, etc. Or the point for sales promotion with a privilege is provided.
[0061]
In the embodiment described above, the DM is issued by an e-mail to which a read confirmation message request option is given, and whether or not the DM has been viewed is based on the read confirmation message returned from the e-mail recipient. However, the present invention is not limited to this. A DM is issued using a sales promotion homepage, and whether or not the DM has been viewed is determined based on a return result of a form provided by the sales promotion homepage by a customer who has viewed the sales promotion homepage. The present invention can be similarly applied to forms and the like.
[0062]
The above-described FSP server apparatus 104 or POS server apparatus 106 can be configured using a general-purpose computer (information processing apparatus) as shown in FIG. 7 includes a CPU 401, a memory 402, an input device 403, an output device 404, an external storage device 405, a medium driving device 406, and a network connection device 407, which are connected to each other via a bus 408.
[0063]
The memory 402 includes, for example, a ROM (Read Only Memory), a RAM (Random Access Memory), and the like, and stores programs and data used for processing. The CPU 401 implements the functions of the servers 104 and 106 according to each embodiment by executing a program using the memory 402.
[0064]
The input device 403 is, for example, a keyboard, a pointing device, a touch panel, etc., and is used for inputting instructions and information from the user. The output device 404 is, for example, a display or a printer, and is used for outputting an inquiry to a user of the computer 400, a processing result, and the like.
[0065]
The external storage device 405 is, for example, a magnetic disk device, an optical disk device, a magneto-optical disk device, or the like. The above-described program and data can be stored in the external storage device 405, and loaded into the memory 402 for use as necessary.
[0066]
The medium driving device 406 drives the portable recording medium 409 and accesses the recorded contents. The portable recording medium 409 can be read by any computer such as a memory card, memory stick, floppy disk, CD-ROM (Compact Disc Read Only Memory), optical disk, magneto-optical disk, DVD (Digital Versatile Disk), etc. Recording medium is used. The above-described program and data can be stored in the portable recording medium 409 and loaded into the memory 402 for use as necessary.
[0067]
The network connection device 407 communicates with an external device via an arbitrary network (line) such as a LAN and a WAN, and performs data conversion accompanying the communication. If necessary, the above-described program and data can be received from an external device and loaded into the memory 402 for use.
[0068]
FIG. 8 shows a computer-readable recording medium and transmission medium that can supply programs and data to the computer 200 of FIG. The present invention can also be configured as a program for causing a computer to perform the same functions as those realized by the respective configurations of the above-described embodiments of the present invention. The present invention also provides a computer-readable recording medium storing a program for causing a computer to perform the same function as the function realized by each configuration of the above-described embodiment of the present invention when used by a computer. It can also be configured as. The present invention can also be configured as a computer data signal representing the above-described program embodied in a carrier wave.
[0069]
In this case, a program that realizes various functions of the embodiment of the present invention from the portable recording medium 409 or the database 410 via the network line 411 (transmission medium) is the main body of the FSP server device 104 or the POS server device 106. It is loaded into the internal memory 402 or the like (RAM or hard disk) and executed.
[0070]
【The invention's effect】
According to the present invention, it is possible to reliably grasp whether or not a customer has opened a direct mail.
[0071]
As a result, a special privilege can be given only to the customer who opened the direct mail.
Further, it is possible to determine that the direct mail has been collected only for customers who have purchased at the target time and opened the direct mail.
[0072]
In this way, according to the present invention, it is possible to realize a sufficient sales promotion effect, and it is possible to execute detailed sales promotion measures for products targeted by direct mail.
[0073]
More specifically, it is possible to give effective motivation to make customers visit the store by issuing direct mail.
In addition, according to the present invention, the direct mail evaluation process is executed based on the transaction information accumulated by POS sales or online shipping sales and the direct mail opened information, thereby improving the direct mail effect. It becomes possible to perform an accurate analysis, and it is possible to perform a direct mail issuing process that can maximize the effect while minimizing the necessary cost.
[Brief description of the drawings]
FIG. 1 is a system configuration diagram of an embodiment of the present invention.
FIG. 2 is an explanatory diagram of an operation principle of the embodiment of the present invention.
FIG. 3 is a functional configuration diagram of an FSP server device and a POS server device.
FIG. 4 is a configuration diagram of a user interface of the FSP server apparatus.
FIG. 5 is an operation flowchart of a POS sales registration process.
FIG. 6 is an operation explanatory diagram of the embodiment of the present invention.
FIG. 7 is a configuration diagram of a computer.
FIG. 8 is a diagram for explaining loading of programs and data into a computer.
[Explanation of symbols]
101 headquarters center
102 stores
103 network
104 FSP server device
105 DM mail server
106 POS server device
107 POS register terminal device
108 Workstation terminal device
301 DM target person transmission information management unit
302 DM opened information management department
303 Customer Master Management Department
304 Offer Information Management Department
305 Transaction Information Management Department
306 Special Information Management Department
307 Product Information Management Department
400 computers
401 CPU
402 memory
403 input device
404 Output device
405 External storage device
406 Medium drive device
407 Network connection device
408 bus
409 Portable recording media
410 database
411 line (network)

Claims (5)

In a processing device for sales promotion based on a direct mail that is connected to a customer's terminal device and an information processing device on the store side by a communication network and is issued using an e-mail addressed to the customer,
With the customer benefits management department,
A direct mail transmission unit that transmits a direct mail with an opening confirmation message request option to the customer terminal device,
The customer benefits management department
The direct mail customer account number is transmitted in a first memory means for recording an e-mail address,
Comprising setting means for setting privilege information to be given when the direct mail is opened;
Instructing the direct mail transmission unit to transmit the direct mail to a terminal device having a customer's email address corresponding to the customer number recorded in the first storage means;
When the customer browses the direct mail transmitted by the direct mail transmitting unit and received at the terminal device of the customer, the customer transmits the opening confirmation message from the direct mail transmitting unit that is transmitted from the terminal device, and the customer When notified of the information that the direct mail transmitted by the direct mail transmitting unit has been viewed , the electronic mail address of the information is recorded in the second storage means,
When there is an inquiry based on the customer's customer number from the information processing device on the store side as the customer purchases the product at the store, the customer is referred to the second storage means using the customer number as a key , and the customer is sent That you have already viewed the direct mail,
If it has already been browsed, it further refers to the setting means and transmits the privilege information to the information processing device on the store side where the inquiry was made .
The processing apparatus characterized by the above-mentioned. In the store side information processing apparatus connected to the processing apparatus according to claim 1 by a communication network,
The privilege information is received by making an inquiry to the processing device for the customer when the customer purchases the product,
A store-side information processing apparatus that executes a process of granting a privilege to the customer based on the received privilege information. In a sales promotion processing method executed by a processing device for sales promotion based on a direct mail that is connected to a customer terminal device and an information processing device on the store side through a communication network and is issued using an e-mail addressed to the customer ,
The processing unit customer account number is transmitted for direct mail, the privilege information first storage means and said direct mail and the second storage means is applied to the case where it is opened to record e-mail address With setting means for setting,
Send a read receipt request option with the direct mail to the terminal device having the e-mail address of the customer corresponding to the customer number recorded in said first storage means,
When receiving the opening confirmation message from the terminal device of the customer, the e-mail address is recorded in the second storage means for each customer as the opening confirmation message reception information,
When there is an inquiry based on the customer's customer number from the information processing device on the store side as the customer purchases the product at the store, the customer is referred to the second storage means using the customer number as a key , and the customer is sent That you have already viewed the direct mail,
If it has already been browsed, it further refers to the setting means and transmits the privilege information to the information processing device on the store side where the inquiry was made .
A sales promotion processing method characterized by the above. In the sales promotion processing method according to claim 3,
The store-side information processing apparatus includes storage means for storing product purchase information related to product purchase of the customer in the store,
The processor is
Receiving the product purchase information of the customer stored in the storage means from the information processing device on the store side,
Analyzing the issuance effect of the direct mail transmitted to the customer based on the received product purchase information;
A sales promotion processing method characterized by the above. The direct mail customers customer number which is transmitted in the first storage means and setting means for the direct mail and the second storage means to set the privilege information to be given to when it is opened to record e-mail address In a program for causing a computer provided with the computer to execute the sales promotion processing method according to claim 3,
Sending a read receipt request option with the direct mail to the terminal device having the e-mail address of the customer corresponding to the customer number recorded in said first storage means,
Recording the e-mail address in the second storage means for each customer as the opening confirmation message reception information upon receiving the opening confirmation message from the customer terminal device;
When there is an inquiry based on the customer's customer number from the information processing device on the store side when the customer purchases the product at the store, the customer is referred to the second storage means using the customer number as a key , and the customer is sent A step of determining whether the direct mail has been viewed,
Transmitting the privilege information to the store-side information processing apparatus that has been inquired with reference to the setting means if browsing has been completed; and
That causes the computer to execute the program.

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