JP3120799U - Product display - Google Patents

Abstract

A product display body that can be easily installed in the vicinity of a product while maintaining the display state of the product and that can sufficiently secure an advertisement area of the product.
A product display body 1 includes a back surface portion 3 having a hole through which a bar 31 of a display stand 29 is inserted, a back surface replacement portion 13 detachably disposed inside the back surface portion 3, and a back surface portion. A pair of side surface portions 5 and 7 extending from both side ends of the rod 3 to the free end side of the bar 31 at a substantially right angle, and a locking portion 9 extending upward from the side surfaces 5 and 7 and locked to the outer bar 31, 11 and extension portions 15 and 17 that are detachably provided at the front end portions of the side surface portions 5 and 7, the front surface of the rear surface replacement portion 13, the outer surfaces of the side surface portions 5 and 7, and the extension portions 15 and 17. An advertisement about the product 35 is displayed on the inner and outer surfaces.
[Selection] Figure 4

Description

  The present invention relates to a product display suitable for displaying an advertisement for a product suspended from a plurality of bars arranged at intervals in the horizontal direction on a display stand, for example.

In home centers, etc., multiple thin bars (for example, round metal bars) are supported in a cantilevered manner on display stands (including the concept of shelves, cases, walls, etc.), and these bars are overlapped in the depth direction. The products are displayed by hanging them.
A plurality of rods are arranged at intervals in the horizontal direction, and there are some in which these are further arranged in a plurality of stages in the vertical direction.
A product is suspended from a bar through a hole, a groove, or a hook formed in a package that wraps the product.
In order to use the display space efficiently, the products are arranged in a state where the interval between the products (particularly in the left-right direction) is very narrow.
Patent Document 1 discloses a configuration in which a name plate-like display member that displays information on a product suspended from a single bar is arranged on the front (free end side) upper part of the bar. .
Japanese Patent Laid-Open No. 2005-40211

Advertisements for displayed products are extremely important for attracting customers' attention. However, in the method of displaying products by suspending products on multiple bars, as described above, there is almost no space between products. Therefore, there is no space for placing an object for displaying an advertisement for a product.
The product package itself also has a function as an advertising medium, but its display area is limited, and in the displayed state, the side of the package is hidden by the adjacent product, and substantially only the front side of the package is It becomes the advertising area.
In addition, various expressions that draw the attention of customers are used in advertisements, but there are cases in which product packages are restricted due to their properties.
Although there is an idea that an advertisement display object is provided outside the display space, the advertisement effect is not expected so much because the distance from the product is too far.
In the display method disclosed in Patent Document 1, since the product is located at the front upper part of the product, the product is limited to a size that does not hide the product, and the advertisement area is inevitably small.

  Therefore, the present invention provides a product display body that can be easily installed in the vicinity of a product while maintaining a conventional display state, and can sufficiently secure an advertisement area of the product. To do.

In order to achieve the above object, the present invention has a configuration that surrounds the product with a sheet material that can be arranged in a slight gap between the products, and a configuration that supports the bar material in the same manner as the product, The side surface of the sheet material was used as the advertisement display surface.
Specifically, the invention according to claim 1 has a hole for inserting a bar for a commodity display which is supported at one end and is arranged at intervals in a substantially horizontal direction. A back part, a pair of side parts extending to the free end side of the bar at right angles from both side ends of the back part, and a bar provided integrally with each of these side parts and positioned outside the side part A product that is suspended and displayed on a bar inserted through the back surface on at least one of the back surface and both side surfaces, or the back surface and the back surface A product display body made of a sheet material, characterized in that an advertisement for a product placed and displayed in a space surrounded by both side surfaces is displayed.

  According to a second aspect of the present invention, in the commodity display body according to the first aspect, at least one of the pair of side surface parts is detachably provided with an extension portion displaying a public notice of the commodity at a free end side tip portion thereof. It is provided in the product display body characterized by the above-mentioned.

  The invention according to claim 3 is the product display body according to claim 1 or 2, wherein a rear surface replacement portion displaying a notification of the product is detachably provided inside the rear surface portion so as to overlap the rear surface portion. It is the goods display body characterized by being.

  Invention of Claim 4 is a goods display body in any one of Claims 1 thru | or 3, The bar material penetrated by the said back part is multiple pieces, The goods display body characterized by the above-mentioned. .

  The invention according to claim 5 is the product display body according to any one of claims 1 to 4, wherein the hole in the back portion and the locking position of the locking portion are different in the vertical direction. A product display body characterized in that a plurality of stages are provided so as to correspond to a material.

  The invention according to claim 6 is the product display body according to any one of claims 1 to 5, wherein a bottom surface portion covering a bottom surface of a space surrounded by the back surface portion and the both side surface portions is detachably provided. It is the goods display body characterized by having.

  The invention according to claim 7 is the product display body according to claim 6, further comprising a partition member that partitions the upper surface of the bottom portion between rows of products.

  The invention according to claim 8 is the product display body according to any one of claims 1 to 7, wherein at least the back surface portion, the both side surface portions, and the locking portion are integrally formed of a single sheet of paper. It is the goods display body characterized by having.

According to the present invention, the product can be easily set while maintaining the display state of the product, and an area for displaying the advertisement of the product can be sufficiently secured, so that various advertisements can be performed.
In addition, even when there is no display stand having a bar, it is possible to display products by displaying products in a flat position, and to use them according to the situation of the place of use.

Hereinafter, one embodiment of the present invention will be described with reference to FIGS.
FIG. 1 is a plan view of a state in which the product display body 1 according to the present embodiment is disassembled and unfolded. The product display body 1 is formed of a paper material as a sheet material, and extends upward from the back surface portion 3, the side surface portions 5 and 7 that continuously extend from both side edges of the back surface portion 3, and the side surface portions 5 and 7. Continuously extending locking portions 9 and 11, a back surface replacement portion 13 disposed so as to overlap the inside of the back surface portion 3, extension portions 15 and 17 attached to the front end portions of the side surface portions 5 and 7, and a bottom surface portion 19, and a partition member 21 disposed on the upper surface of the bottom surface portion 19.

As shown in FIG. 2, the side surface portions 5 and 7 are bent inward at substantially right angles along a fold line indicated by a one-dot chain line. The locking portions 9 and 11 are bent outward along the crease, and similarly, the end portions of the side surface portions 5 and 7 are also bent outward along the fold.
The end portions of the side surface portions 5 and 7 are provided with cuts 23 at two places in the upper and lower sides so as to overlap the folds, and the extension portions 15 and 17 are connected by inserting the projecting pieces 15a and 17a into the cut portions 23. Is done.
Two holes 25 are formed in the back surface portion 3 in the horizontal direction so as to pass through a bar for display, which will be described later, and two rows are formed vertically.

A hole 25 is also formed in the back surface replacement portion 13 corresponding to the back surface portion 3, and is inserted through the bar in a state of being stacked two times. The hole 25 is closed with a perforation before use, and can be removed when the bar is inserted.
The rear surface replacement portion 13 is positioned by inserting the projecting pieces 13 a formed on both sides thereof into a concave portion 27 formed above the boundary between the rear surface portion 3 and the side surface portions 5 and 7.
Corresponding to the upper and lower two-step holes 25 of the back surface portion 3 and the rear surface replacement portion 13, the upper and lower two-step locking grooves 33 are formed in the locking portions 7 and 9.

FIG. 3 shows a state in which the commodity display 1 is set on the display stand 29 (only a part is displayed). A plurality of bars 31 having a circular cross section supported in a cantilever state at intervals in the horizontal direction are arranged on the display stand 29. The free end side tip of the bar 31 is bent upward to prevent the product from falling off.
The back portion 3 and the back replacement portion 13 are set so that two bar members 31 penetrate the lower hole 25 thereof, and the locking portions 7 and 9 each have a lower locking groove 33 and the side portion 5. , 7 is locked to a bar 31 adjacent to the outside. Thereby, the merchandise display body 1 is stably supported by the display stand 29 with four-point support.
The upper hole 25 or the lower hole 25 is selectively used depending on the mounting position of the bar 31 on the display stand 29, and the upper and lower sides of the locking groove 33 are also determined accordingly.
Advertisements of products are displayed on the surface of the rear surface replacement unit 13, the outer surfaces of the side surfaces 5 and 7, and the inner and outer surfaces of the extensions 15 and 17.

FIG. 4 shows a state in which the commodity 35 is hung and displayed on the two bars 31 inside the commodity display body 1 so as to overlap in the depth direction.
Since the product display body 1 is formed of a thin sheet material, the side surface portions 5 and 7 can be arranged in a slight gap between the product rows, and the back surface portion 3 is in a direction along the back surface of the product 35. In this type of display method, the product can be set without hindering the display of goods.
In the conventional display method on the front side of the product, if the customer does not come to the position facing the product, the product information is not easily noticeable, and the size that does not cover the product is required as described above. It must be smaller than the package area.

On the other hand, the product display body 1 according to the present invention originally uses the back and side portions of the product, which is a dead space in this type of display method, as an advertisement display surface, and thus the problem of covering the front side of the product There is no, and the advertising display area can be increased.
By increasing the advertisement display area, large characters and expressions that attract the customer's eyes can be obtained. As a result, the customer can recognize the advertisement for the product from a remote location without going to the location facing the product.

Since the extension parts 15 and 17 and the rear surface replacement part 13 are detachable, for example, at the time of sale, various advertisements can be performed by exchanging them with other ones describing a ugly phrase such as “big sale”.
Of course, the extension parts 15 and 17 may be provided continuously to the side parts 15 and 17 without being exchangeable. Further, the advertisement may be directly displayed on the back surface portion 3 without providing the back surface replacement portion 13.
When the same product 35 is displayed on one display stand 29, the product display body 1 is, for example, in the center so as not to impair the visual effect caused by the display of a large number of products as shown in FIG. It is desirable to arrange only one in the part.

Up to this point, the product display body 1 has been inserted into the bar 31 of the display stand 29 and set, and the product 35 is suspended from the inserted bar 31 for display. It can also be used in so-called flat placement.
This usage example will be described with reference to FIGS. As shown in FIG. 6, the bottom surface portion 21 is bent along the crease at the back surface side and both end portions.
A cut 37 is made at each end so as to overlap the crease, and the protruding piece 3a formed at the lower end of the back surface portion 3 and the protruding pieces 5a, 9a formed at the lower ends of the side surface portions 5, 7 are cut. 37 and connected.
The partition member 19 is bent along four folds (see FIG. 1) at the center, so that a partition wall 19a is formed at the center.
As shown in FIG. 7, after connecting the bottom surface part 21, the partition member 19 is mounted on the upper surface of the bottom surface part 21, and the goods 35 are arrange | positioned so that a row | line | column may be formed in the both sides of the partition wall 19a.
In this flat use, even if there is no display stand 29 having the bar 31, it can be easily displayed if there is a table space.

As mentioned above, although the embodiment of the present invention has been described in detail, the specific configuration is not limited to this embodiment, and even if there is a design change without departing from the gist of the present invention, the invention can be devised. included.
For example, although two rods 31 are inserted through the back surface portion 3, a configuration may be adopted in which one rod 31 is inserted. Even in this case, since the three-point support including the locking portions 9 and 11 is provided, a stable set state with respect to the display stand 29 can be obtained.
Further, the locking shape of the locking portions 9 and 11 is not limited to the locking groove 33 and may be a hole shape.

It is the top view which decomposed | disassembled and expanded | deployed the goods display body which concerns on embodiment of this invention. It is a perspective view which shows an assembly state. It is a perspective view which shows the state set to the display stand. It is a perspective view which shows the state which set to the display stand and displayed the goods. It is a front view which shows the use condition in a display stand. It is a disassembled perspective view in a different usage example. It is a perspective view which shows the display state of the goods in the usage example shown in FIG.

Explanation of symbols

DESCRIPTION OF SYMBOLS 1 Product display body 3 Back surface part 5, 7 Side surface part 9, 11 Locking part 13 Back surface replacement part 15, 17 Extension part 19 Partition member 21 Bottom face part 25 Hole 31 Bar material

Claims (8)

  For a product display bar that is supported at one end and arranged at intervals in a substantially horizontal direction, a back part having a hole for insertion into the bar, and a right angle from both side ends of the back part A pair of side surface portions extending to the free end side of the bar material, and a locking portion that is integrally provided on these side surface portions and can be locked to the bar material located outside the side surface portion, At least one of a back surface portion and both side surface portions is displayed in a space surrounded by the back surface portion and the both side surface portions, which is hung on a bar inserted through the back surface portion or displayed. A product display body made of a sheet material, characterized in that an advertisement for the product is displayed. The product display body according to claim 1,
A product display body, wherein an extension portion displaying a notification of a product is detachably provided at a free end side tip portion of at least one of the pair of side surface portions. In the commodity display according to claim 1 or 2,
A product display body characterized in that a back surface replacement portion displaying a product announcement is detachably provided inside the back surface portion so as to overlap the back surface portion. The product display body according to any one of claims 1 to 3,
A product display body comprising a plurality of bars inserted through the back surface portion. The product display body according to any one of claims 1 to 4,
The product display body, wherein the hole in the back surface portion and the locking position of the locking portion are provided in a plurality of stages so as to be able to correspond to bars having different positions in the vertical direction. In the goods display object according to any one of claims 1 to 5,
A product display body, wherein a bottom surface portion covering a bottom surface of a space surrounded by the back surface portion and the both side surface portions is detachably provided. The product display body according to claim 6,
A product display body comprising a partition member for partitioning an upper surface of the bottom portion between rows of products. The product display body according to any one of claims 1 to 7,
At least the back surface portion, the both side surface portions, and the locking portion are integrally formed of a single sheet of paper.

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