JP2921361B2 - Advertising display and display equipment - Google Patents

Description

DETAILED DESCRIPTION OF THE INVENTION

[0001]

BACKGROUND OF THE INVENTION 1. Field of the Invention The present invention relates to an advertisement display and an exhibition tool for displaying an advertisement of a product or the like at a store or the like.

[0002]

2. Description of the Related Art In general, as an advertisement medium for displaying an advertisement of a product or the like at a store or the like, a signboard, a flag, a movable display that performs a new operation, and the like are widely used as an eye catch display.

[0003] In recent years, there has been an increasing number of cases in which one or several television receivers are arranged and a television image is used to give a product impression, advertisement, information, or the like.

[0004]

However, in the case of advertisement using ordinary television images, a dedicated space for installing several television receivers is required, and a signboard, a flag or the like is used in combination with the television receiver. In order to increase the advertising effect, the advertising forms are different from each other, so that setting and arranging the media requires labor and labor, and the overall advertising form tends to be complicated.

According to the present invention, an advertisement medium using a signboard and an advertisement medium using a television receiver are compactly jointed.
An object of the present invention is to obtain a greater advertising effect by installing the product or the like in the vicinity of an exhibit.

A first invention of the present invention is to provide an image display panel 3 on the front of a small electronic image device 4 for still images or television images.
A window hole 2 is formed in a portion opposite to the above, and an advertisement display 5 is appropriately formed.
A display plate 1 provided on the front side of the apparatus, and an attachment fixture 7 that can be attached and fixed to a display section for displaying a product or the like on the rear side of the apparatus 4. is there.

A second invention of the present invention provides a display case 1
1, a small electronic image display device 4 for a still image or a television image is mounted in a fixed state, and a window hole 2 is provided in at least the front of the display case 11 facing the image display panel 3 on the front of the device 4. Mounting fixture 7 that can be attached and fixed to a display section for displaying advertisements 5 and displaying products and the like as appropriate.
Is provided on the back surface of the display case 11.

[0008] A third invention of the present invention is to provide a window hole 2 at a position facing the image display panel 3 on the front of the small electronic image device 4 for a still image or a television image, and to appropriately display the advertisement display 5. An advertisement display body A provided with a display plate 1 provided on the front side of the device and a mounting fixture 7 which can be mounted and fixed to a display section for displaying products and the like is provided on the rear side of the device 4, the mounting fixture 7 is a display tool which is fixed to the display section B at 7.

A fourth invention of the present invention provides a display case
A small electronic image display device 4 for a still image or a television image is mounted in a fixed state, and a window hole 2 is provided at least on the front surface of the display case 11 facing the image display panel 3 on the front surface of the device 4. In addition, an advertisement display body A having an attachment display 7 provided on the back surface of the display case 11 to which an advertisement display 5 is appropriately provided and which can be attached and fixed to a display section for displaying a product or the like, is attached to the display section by the attachment fixing tool 7. A display tool which is attached and fixed to B.

[0010]

DETAILED DESCRIPTION OF THE PREFERRED EMBODIMENTS The advertising display according to the first invention of the present invention will be described in detail below with reference to the embodiments shown in FIGS. 1 (a) and 1 (b). Electronic image display device 4 (commonly known as liquid crystal television)
And a display plate 1 made of paper, plastic, aluminum, stainless steel or the like attached to the front of the device 4 and a mounting fixture 7 attached to the back of the device 4
And

The display plate 1 is provided with a window hole 2 and the small electronic image display device 4 having the display plate 1 covered on the front surface.
The image display panel 3 (image display screen) is observed through the window 2. Note that the size of the window portion 2 is set in accordance with the size of the image display panel 3.

The display plate 1 and the front surface of the small electronic image display device 4 are attached or fixed by an adhesive such as a pressure-sensitive adhesive or a heat-sensitive adhesive in a portion other than the area of the image display panel 3.
Alternatively, the opposite end portions of the display plate 1 are bent in a U-shape so as to face each other, sandwiched and fitted from both sides of the image display device 4, and attached and fixed with an adhesive or an appropriate screw. The fixed format is not particularly limited.

At least the front surface (front surface) of the display plate 1 includes advertisement contents (a catch phrase, a logo representing a unique font and design, a product name, a manufacturing / sales company name,
An advertisement display 5 such as a character, a picture, a photographic image, a colored pattern, or the like for displaying (price, etc.) is displayed by printing or a photograph. A sheet case 5a made of a transparent plastic plate is provided on the front surface of the display plate 1, and the sheet case 5a is provided.
The advertisement display 5 may be attached to and removed from the display plate 1 by allowing a sheet or the like on which the advertisement display 5 is provided to be inserted into a. Further, a display 5 is applied to a metal plate such as paper, plastic, aluminum or the like separately from the display plate 1 by printing or photographing, and the plate is attached to the front surface of the display plate 1 with a screw, an adhesive, or the like. It may be attached and fixed.

The size and shape of the display plate 1 of the advertisement display body A are not particularly limited. For example, the screen size is 2.5 inches (diagonal length; about 64 mm) to 4 inches.
In the case of a small image display panel 3 of about an inch (diagonal length: about 100 mm), 80 mm × 170 mm to 100 mm
When the advertisement display body A has a size of about mm × 200 mm and is arranged on an exhibition stand or a showcase, 2.
Although about 5 inches is appropriate, it can be appropriately set in consideration of the screen size of the image display panel 3, display effect, space, and the like. Any suitable shape such as a shape may be used, but a rectangular or square shape is appropriate.

The small electronic image display device 4 includes a front image display panel 3 and a video / audio output converter 6 (converts a received video signal / audio signal into a visible image and audio by the image display panel 3 and a speaker). A conversion unit for converting the output into an output operation signal for performing the operation.

The video / audio output converter 6 of the small electronic image display device 4 used in the present invention is shown in FIGS.
As shown in (b), a unit type integrally connected to the back side of the image display panel 3 is appropriate.
Although not shown, the component may be a component type in which the video / audio output converter 6 is wired and installed as a separate part.

The video / audio output conversion unit 6 includes a video / audio signal input unit and a video signal amplification / conversion circuit for converting a video signal into a visible image, as in a general television receiver or audio receiver. , A color signal demodulation circuit, an image scanning matrix circuit for generating drive signals for the XY scanning electrodes and the signal electrodes of the image display panel 3, and an audio signal if necessary, through a speaker (not shown). It includes an audio amplifier circuit for converting to audio, outputs a video / audio output conversion signal to the image display panel 3 side, and drives and scans the X-Y pixels of the panel 3 in a matrix pattern to form a still image (character An image or a line drawing image) or a television image (a character image, a line drawing image, a captured image, or the like) is visually output on the image display panel 3. The speaker for audio output is integrated with or separate from the electronic image display device 4 on the side of the image display panel 3 (appropriate portion on the inner side or the front side of the display plate 1) integrally with the main body of the advertisement display body A. Or it can be installed near the display A separately from the main body of the advertisement display A.

The image display panel 3 may be an illumination light type (surface light source backlight illumination type, indoor light illumination type, etc.) passive display or a self-luminous type active display. Although a liquid crystal image display device of the formula is suitable, it is also possible to use an active display such as a CRT or a plasma display in some cases.

The image display panel 3 or the image display panel 3 and the video / audio output converter may use a 100 V (with AC adapter) power supply, but may use a power supply (not shown) such as a battery or a storage battery. ).

In the advertisement display body A of the present invention, FIG.
As shown in (a), the video / audio output converter 6 of the electronic image display device 4 is provided with a receiving antenna 6a, and an image transmitted as a radio transmission radio wave from a signal supply source (for example, an operating center in a store) as appropriate. A signal or a video signal and an audio signal may be received and input by the video / audio output conversion unit 5 by the reception antenna 6a, and the image / audio may be output and displayed from the image display panel 3.

Further, in the advertisement display body A of the present invention,
An image recording medium reproducing unit D (video deck, laser disk player, CD player, floppy disk drive unit, etc.) is connected to the video / audio output converting unit 5 of the electronic image display device 4 by wiring, so that the reproducing unit D is wired. An image and a sound may be output and displayed from the image display panel 3 by a video signal transmitted as a signal by transmission, or a video signal and an audio signal.

The advertisement display body A of the first invention is shown in FIG.
As shown in (b), a mounting and fixing tool 7 is provided on the back side, and the structure and shape of the mounting and fixing tool 7 are not particularly limited. For example, the mounting and fixing tool 7 has a substantially inverted U shape as an example,
It is composed of a vertical front plate 7a connected and fixed to the back of the advertisement display body A, a horizontal plate 7b, and a vertical rear plate 7c.

Next, the advertisement display according to the second invention of the present invention will be described in detail below with reference to the embodiment shown in FIGS. 2A and 2B. The advertisement display A is made of paper or plastic. , A box-shaped or cylindrical display case 11 made of a metal such as aluminum or stainless steel.
Are a front plate 11a, left and right side plates 11b and 11b (no side surface in the case of a cylindrical type), an upper plate 11c, and a lower plate (bottom surface) 11d.
And a back plate 11e.

The front plate 11a of the display case 11 has a window hole 2
In the display case 11, an electronic image display device 4 for a still image or a television image is mounted, and the electronic image display device 4 is disposed so as to face the window 2 of the front plate 11a of the display case 11. The image display panel 3 on the front face 4 is fixedly mounted in the display case 11. Note that the size of the window portion 2 is set in accordance with the size of the image display panel 3.

At least the front plate 11 of the display case 11
a (surface) or front plate 11a, side plate 11b, upper plate 11
c, lower plate 11d, etc., the advertisement content (catch phrase, logo showing unique font and design, product name,
Display 5 of characters, pictures, pictures, colored patterns, etc. for displaying sales company name, price, etc. (product name, manufacturer name, catch phrase, logo, price, etc.) directly or on transparent sheet case 5a etc. It is loaded and displayed by printing or a photograph. The display 5 is printed or printed on a metal plate such as paper, plastic, or aluminum, which is separate from the display case 11, and the plate is attached and fixed to the display case 11 with screws, adhesive, or the like. You may make it.

Although the size and shape of the display case 11 of the advertisement display body A are not particularly limited, the display case 11 needs to have a size that can be mounted on the electronic image display device 4. 2.5 inches (diagonal length; about 64 mm) to 4 inches (diagonal length; about 10 mm)
0 mm) for a small image display panel 3
The size of the image display panel 3 is about 2.5 inches when the advertisement display body A is arranged on an exhibition stand or a showcase. Alternatively, it can be appropriately set in consideration of the display effect, space, and the like.

The shape of the display case 11 of the advertisement display body A is not particularly limited. For example, a square shape as shown in FIG. 2 is suitable for the planar appearance such as a cubic shape, a rectangular parallelepiped shape, and a flat rectangular parallelepiped shape. , A triangular prism, a flat triangle, a circle, an ellipse, and the like.

The video / audio output converter 6 of the small electronic image display device 4 used in the second invention of the present invention is also integrated with the image display panel 3 as shown in FIGS. 2 (a) and 2 (b). Although a unit type connected and arranged on the back side is appropriate, a component type (not shown) in which the video / audio output converter 6 is wired and installed at a separately separated portion may be used.

The form and operation of the image display panel 3 and the video / audio converter 5 of the electronic image display device 4 in the second invention are the same as those in the first invention.

The advertisement display A of the second invention is shown in FIG.
As shown in (b), a mounting and fixing tool 7 is provided on the back side, and the structure and shape of the mounting and fixing tool 7 are not particularly limited. For example, the mounting and fixing tool 7 has a substantially inverted U shape as an example,
It is composed of a vertical front plate 7a connected and fixed to the back of the advertisement display body A, a horizontal plate 7b, and a vertical rear plate 7c. The small electronic image display device 4 and the image display panel 3 installed on the advertisement display body A of the first invention or the second invention in the present invention may be either a monochrome image display or a color image display,
Color image display is appropriate in terms of display efficiency. Also,
Any of a two-dimensional image (including a normal captured image, a line image, a composite image, a computer graphic image, and the like) and a three-dimensional image (stereo image) may be displayed.

In the case of displaying a three-dimensional image, a tuner for forming a three-dimensional pixel having left and right parallax is mounted on the small electronic image display device 4, and the small electronic image display device 4 is displayed on the basis of a video signal for forming a three-dimensional pixel. Activate the image display panel 3
Uses an image display panel 3 having a lenticular lens sheet (semi-cylindrical lens sheet) disposed on the front surface. As for the audio signal, it is also possible to provide two speakers to produce stereo audio.

Next, the display device according to the third invention of the present invention is shown in FIGS. 1 (a) and 1 (b) in front of a display section B for displaying products and the like.
The advertisement display body A of the first invention shown in FIG. 1 is integrally attached, and the display tool of the fourth invention of the present invention is provided with a display part B for displaying products and the like, as shown in FIG. ) To (b), in which the advertisement display body A of the second invention is integrally attached, and the third invention and the fourth invention will be described in detail below.

First, the display tool of the third invention is shown in FIG.
According to (a) and (b), the product display section B is
An exhibition stand section 20 is provided.
As shown in (b), the bottom plate 21, the front plate 22, and the side plate 2
3 (one side plate or both side plates) and a back plate 24, on which a solid product C or the like is appropriately placed, or not shown, but is appropriately suspended and arranged for display. When two or more units 20 are arranged, they are attached to and supported by stand means F (legs are omitted) such as vertical columns. The display section B can be made of a metal material such as paper, plastic, aluminum, and stainless steel.

In order to mount the above-described advertisement display body A of the first invention on the exhibition section B, as shown in FIG. 1B, the advertisement display of the first invention is The inverted U-shaped mounting fixture 7 provided on the back side of the body A is fitted and locked, and the advertisement display body A is mounted on the exhibition part B.

The display device of the fourth invention shown in FIGS. 2A and 2B is the same as the display device of the third invention.
The product display section B is one in which one or more display stands 20 are vertically mounted and supported by a support frame F such as a column, as shown in FIGS. 2 (a) and 2 (b). A solid product C is placed on the display stand section 20 as appropriate, or not shown, but is displayed by hanging it as needed.

The display stand section 20 of the product display section B is shown in FIG.
As shown in (a) and (b), the bottom plate 21 and the front plate 22
, A side plate 23 (one side plate or both side plates), and a back plate 24. When two or more display stands 20 are arranged, a plurality of display stands 20 are attached to and supported by vertical supports F. Is what you do.

In order to attach the above-described advertisement display body A of the second invention to the exhibition section B, as shown in FIG. 2B, the advertisement display of the first invention is mounted on the front plate 22 of the exhibition stand section 20. The inverted U-shaped mounting fixture 7 provided on the back side of the body A is fitted and locked, and the advertisement display body A is mounted on the exhibition part B.

FIGS. 3A and 3B show the first invention or the second invention.
It is a sectional side view showing other forms of attachment fixture 7 provided in the back side of advertising display object A of the present invention. FIG. 3A shows an extension plate 7d provided horizontally and continuously along the lower end of the vertical rear plate 7c of the mounting fixture 7 along the upper surface of the bottom plate 21 of the exhibition stand 20. Goods and the like are placed on the extension plate 7d.

FIG. 3B shows a bracket 9 integrally provided on the front surface of the vertical front plate 7 a of the mounting fixture 7, and a bracket 8 integrally provided on the back surface of the advertising display body A and the bracket 9. Is pivotally supported by the support shaft 10 so that the advertisement display body A can be rotated and adjusted to an appropriate angle via the support shaft 10 so that the image display panel 3 of the advertisement display body A can be fixed to an appropriate angle for easy observation. It was made. The extension portion 7
A magnet (magnetic force) may be interposed between d and the bottom plate 21 to fix them by magnetic adhesion.

FIG. 4 is an assembly view (perspective view) of an advertisement display body A and an exhibition part B in one embodiment of the display tool according to the fourth invention of the present invention, and a display case in which a window hole part 2 is provided. 1
1, each front plate 11a, side plates 11b, 11b, upper plate 11c,
A cover constituted by a bottom plate 11d, an electronic image display device 4 including an image display panel 3, and a display case 11
Back plate 11e, auxiliary side plate 1 opposed to both sides of the back plate 11e
1f, 11f, mounting fixtures 7 (vertical front plate 7a, upper plate 7b, vertical rear plate 7c) mounted on the back of the back plate 11e, and an extension plate 21d ( And the side plates 23, 23 on both sides, and the back plate 24, and the vertical rear plate 7c.
, The extension plate 21d, the back plate 24, and the both side plates 23, 23 constitute a display box on which the display item C is placed. The shape of the both side plates 23 is not particularly limited, and either one of the side plates 23 can be omitted, and the connection between the vertical front plate 7a and the back plate 11e is the same as that shown in FIG. ) And the support shaft 10 as shown in FIG.
The angle may be adjusted by the following method.

The cover body and the back plate 11e are housed with the electronic image display device 4 sandwiched therebetween from the front and rear, and are overlapped and fitted.
By screwing and fixing the screw c, the advertisement display body A including the exhibition stand 20 of the exhibition section B is assembled.

In the third or fourth aspect of the present invention,
A video / audio signal receiving antenna 6a for operating the electronic image display device 4 is disposed at an appropriate part on the exhibition part B side while maintaining insulation from each component of the exhibition part B (attachment or interior).
It is possible to perform, for example, FIGS.
The horizontal bottom plate 21 of the display stand 20 in the display section B shown in FIGS.
And a receiving antenna 25 (a linear or circular linear member made of a conductive material) is provided on the vertical side plate 23, or as shown in FIG. It is possible to equip the receiving antenna 25 which has insulation with respect to the side plate 23. Further, it is possible to install a receiving antenna along or near each edge of the bottom plate 21, front plate 22, side plate 23, and back plate 24 of the display section B.

[0043]

According to the present invention, a display plate 1 having a window hole 2 for an image display panel 3 provided on the front surface of a small electronic image display device 4 for a still image or a television image and appropriately displaying an advertisement display 5 is provided.
Or a small electronic image display device 4 is mounted in a fixed state in a display case 11 in which a window hole portion 2 for the image display panel 3 is provided, and a mounting fixture 7 is provided on the back side of the device 4. The small electronic image display device 4 can be used as a display tool by attaching and fixing to the exhibition section B with the attachment and fixing tool 7. The display plate 1 or the display case 1 can be operated based on a video signal or an audio signal transmitted by wire from the image recording medium reproducing unit D.
The synergistic effect of the advertisement effect of the advertisement display displayed in 1 and the advertisement effect of the electronic image display can be obtained. In addition, by mounting the advertisement display body A on the display section B, the electronic image close to the display item can be obtained. Can display advertisements.

The advertisement display body A provided with the small electronic image display device 4 has a display content (information such as an exhibition menu, a product, a price, etc.) arbitrarily laid out at an operation center or the like, and arranges the video signal / display. An image display panel 3 installed on an exhibition space, an exhibition stand in a store, a showcase, or the like based on audio signal program software.
It is possible to control and display the display contents (and speakers as necessary).

[0045]

According to the present invention, an advertisement display and an exhibition tool are provided for displaying an advertisement on a surface of an advertisement display plate or an advertisement display case, and displaying an advertisement on a small electronic image display device such as a small liquid crystal television or a plasma display. It is expected to increase the advertising effect by using in combination with the advertising media, which can reduce the labor and effort of setting and arranging the advertising media by combining them in a compact manner, Can be formed into a coherent form without complicating the present invention, and a larger advertisement effect can be obtained by compactly joining the advertisement display with a signboard or a display plate and the advertisement display with a moving image by an electronic image. Things.

[Brief description of the drawings]

FIG. 1A is a perspective view showing an advertisement display of the first invention or a display device of the third invention, and FIG. 1B is a side view showing the advertisement display of the first invention or the display device of the third invention. is there.

FIG. 2 (a) is a perspective view showing an advertisement display of the second invention or a display device of the fourth invention, and FIG. 2 (b) is a side view showing the advertisement display of the second invention or the display device of the third invention. is there.

FIG. 3 is a side view showing a structural embodiment of the mounting fixture for an advertisement display body of the present invention.

FIG. 4 is an assembly view showing an advertisement display body and a display tool of the fourth invention.

[Explanation of symbols]

A: Advertising display B: Exhibition part C: Exhibit F: Stand means 1 ... Display plate 2 ... Window hole 3 ... Image display panel 4 ... Small electronic image display 5 ... Display 6 ... Video / audio output converter 6a ... Reception antenna 7 ... Fixing and fixing tool 8,9 ... Bracket 10 ... Support shaft 11 ... Display case 20 ... Exhibition stand 21 ... Bottom plate 22 ... Front plate 23 ... Side plate 24 ... Back plate 25 ... Reception antenna

Continuation of front page (58) Field surveyed (Int. Cl. ⁶ , DB name) G09F 7/00, 7/16

Claims (6)

(57) [Claims] 1. A display plate 1 in which a window hole 2 is formed in a portion of a front surface of a small electronic image device 4 for a still image or a television image opposite to an image display panel 3 and an advertisement display 5 is appropriately provided. Display on the front side of the device to display products etc.
An advertisement display body, wherein an attachment fixture 7 that can be attached and fixed to a part is provided on the back side of the device 4. 2. A small electronic image display device 4 for a still image or a television image is fixedly loaded in a display case 11,
A window hole 2 is provided on at least the front of the display case 11 facing the image display panel 3 on the front of the device 4, and an advertisement display 5 is appropriately provided, and the display is attached to a display section for displaying products and the like.
An advertisement display body, wherein a fixing fixture 7 that can be fixed is provided on the back surface of the display case 11. 3. A display plate 1 in which a window hole 2 is formed at a position facing the image display panel 3 on the front of a small electronic image device 4 for a still image or a television image and an advertisement display 5 is appropriately provided. Display on the front side of the device to display products etc.
A display tool, wherein an advertisement display body A provided with a mounting fixture 7 which can be attached and fixed to a part on the back side of the device 4 is fixed to the exhibition section B by the mounting fixture 7. 4. A small electronic image display device 4 for a still image or a television image is mounted in a fixed state in a display case 11,
A window hole 2 is provided on at least the front of the display case 11 facing the image display panel 3 on the front of the device 4, and an advertisement display 5 is appropriately provided, and the display is attached to a display section for displaying products and the like.
An advertisement display body A provided with a fixing fixture 7 that can be fixed on the back of the display case 11 is attached to the display section B by the attachment fixture 7.
An exhibit tool characterized by being attached to and fixed to. 5. The advertisement display according to claim 1, wherein the small-sized electronic image display device includes a reception antenna and performs an advertisement display operation based on a video signal or a video / audio signal transmitted by radio transmission radio waves. . 6. The small-sized electronic image display device 4 includes a video signal or a video signal transmitted by wire from an image recording medium reproducing unit D.
The advertisement display according to claim 1 or 2, which performs an advertisement display operation based on a voice signal.