JP2016118935A - Advertisement distribution system, advertisement distribution apparatus, and mobile terminal - Google Patents

Abstract

PROBLEM TO BE SOLVED: To provide an advertisement distribution system, or the like, configured to distribute different information to each of users having the same card, according to a difference in interest and preference thereof.SOLUTION: A mobile terminal transmits card identification information of a card, together with a distribution ID, to an advertisement distribution apparatus, transmits additional information, together with the distribution ID, to the advertisement distribution apparatus, and displays the advertisement information received from the advertisement distribution apparatus on a screen of the mobile terminal. The advertisement distribution apparatus stores the received card identification information on a storage device, in association with the distribution ID received from the mobile terminal, stores the additional information on the storage device, in association with the distribution ID received from the mobile terminal, reads the distribution ID stored in association with one or more pieces of additional information and/or one or more pieces of card identification information, relating to the advertisement information, from the storage device, when the advertisement information is generated, and notifies the mobile terminal identified by the read distribution ID about the presence of the advertisement information.SELECTED DRAWING: Figure 1

Description

  The present invention relates to an advertisement distribution system, an advertisement distribution apparatus, and a mobile terminal.

  Conventionally, an information providing system for distributing information corresponding to an image of a card to a card owner has been proposed (see Patent Document 1).

JP2013-232163A

  However, the conventional information providing system has a problem that only the same information can be distributed to a plurality of users who own the same card.

  Therefore, the present invention provides an advertisement distribution system, an advertisement distribution apparatus, and a mobile terminal that can distribute different information to a plurality of users who own the same card according to their respective hobbies and preferences. With the goal.

  The above problem is solved by, for example, the following means.

  An advertisement distribution system comprising: a mobile terminal; and an advertisement distribution device connected to the mobile terminal via a network, wherein the mobile terminal acquires card image data, and the acquired image Means for transmitting card identification information obtained from data together with a distribution ID to the advertisement distribution apparatus via a network, means for transmitting additional information together with the distribution ID to the advertisement distribution apparatus, and the advertisement distribution apparatus Means for receiving advertisement information from the mobile terminal and displaying the received advertisement information on the screen of the portable terminal, wherein the advertisement distribution device transmits the distribution ID and the card from the portable terminal via the network. Means for receiving identification information and storing the received card identification information in association with the received distribution ID in a storage device; In the case where advertisement information is generated when means for receiving a distribution ID and additional information from the mobile terminal via a network, associating the received additional information with the received distribution ID and storing them in the storage device, One or more additional information related to the advertisement information and / or a distribution ID stored in association with one or more card identification information is read from the storage device, and the portable terminal specified by the read distribution ID Means for notifying the presence of advertisement information to the advertisement distribution system.

  Means for acquiring card image data, means for transmitting card identification information obtained from the acquired image data together with a distribution ID via a network, means for transmitting additional information together with the distribution ID via a network, Means for receiving advertisement information via a network and displaying the received advertisement information on a screen, connected to a portable terminal via the network, and distributing ID and card identification from the portable terminal via the network Information received from the portable terminal via the network, the means for storing the received card identification information in association with the received distribution ID, and storing the received card identification information in a storage device. Means for associating the received additional information with the distributed ID and storing it in the storage device, and when advertisement information is generated , One or more additional information related to the advertisement information and / or a distribution ID stored in association with one or more card identification information is read from the storage device and specified by the read distribution ID Means for notifying the terminal that the advertisement information exists, and an advertisement distribution apparatus.

  Means for receiving a distribution ID and card identification information via a network, storing the received card identification information in association with the received distribution ID in a storage device, and a distribution ID and additional information via the network Means for receiving and associating the received additional information with the received distribution ID and storing the received additional information in the storage device; and one or more additional information related to the advertising information when the advertising information occurs, and / or Means for reading a distribution ID stored in association with one or more pieces of card identification information from the storage device and notifying the mobile terminal specified by the read distribution ID that the advertisement information exists; Means for acquiring image data of a card connected to an advertisement distribution apparatus comprising: card identification information obtained from the acquired image data Means for transmitting the information together with the distribution ID to the advertisement distribution apparatus via the network, means for transmitting additional information together with the distribution ID to the advertisement distribution apparatus, and advertisement information from the advertisement distribution apparatus via the network. And a means for displaying the received advertisement information on the screen of the portable terminal.

  According to the present invention, it is possible to distribute different information to a plurality of users who own the same card according to the difference in each taste. Therefore, it is possible to perform advertisement distribution with excellent advertising effectiveness for the card owner.

1 is a schematic configuration diagram of an advertisement distribution system according to Embodiment 1. FIG. 1 is a schematic configuration diagram of a mobile terminal according to Embodiment 1. FIG. 1 is a schematic configuration diagram of an advertisement distribution device according to Embodiment 1. FIG. It is a schematic diagram which shows the memory | storage example of distribution ID, card identification information, and additional information. It is a sequence diagram which shows the operation example of the advertisement delivery system which concerns on Embodiment 1. FIG.

[Advertising system]
FIG. 1 is a schematic configuration diagram of an advertisement distribution system according to the first embodiment. As shown in FIG. 1, the advertisement distribution system according to the first embodiment includes a mobile terminal 10 such as a smartphone operated by the owner of the card 50 and a server connected to the mobile terminal 10 via a network 30 such as the Internet. An advertisement distribution system including an advertisement distribution device 20 such as a computer. Details will be described below.

(Mobile terminal 10)
FIG. 2 is a schematic configuration diagram of the mobile terminal according to the first embodiment. As illustrated in FIG. 2, the mobile terminal 10 includes, for example, a CPU 11, a RAM 12, and a storage device 13 such as a hard disk or an SSD (Solid State Drive). The mobile terminal 10 operates by operating these hardware in cooperation with each other, and more specifically, a program for operating these hardware stored in the storage device 13 of the mobile terminal 10 in cooperation with each other. It operates by being executed by the CPU 11 of the mobile terminal 10. The program is downloaded to the mobile terminal 10 via the network 30 from, for example, the server computer 40 that distributes the program.

(Advertising distribution device 20)
FIG. 3 is a schematic configuration diagram of the advertisement distribution apparatus according to the first embodiment. As illustrated in FIG. 3, the advertisement distribution device 20 includes, for example, a CPU 21, a RAM 22, and a storage device 23 such as a hard disk or an SSD (Solid State Drive). The advertisement distribution apparatus 20 operates by operating these hardware in cooperation with each other. More specifically, the advertisement distribution apparatus 20 operates the hardware stored in the storage device 23 of the advertisement distribution apparatus 20 in cooperation with each other. The program is executed by the CPU 21 of the advertisement distribution apparatus 20 executing the program.

(table)
FIG. 4 is a schematic diagram showing a storage example of a distribution ID, card identification information, and additional information. As shown in FIG. 4, the advertisement distribution apparatus 20 can store the distribution ID, card identification information, and additional information in the storage device 23 of the advertisement distribution apparatus 20 in a table format, for example. In this way, by storing the distribution ID, the card identification information, and the additional information in different fields of the same record, the card identification information and the additional information can be easily associated with the distribution ID and stored. Can do. As shown in FIG. 4, for one distribution ID, a plurality of card identification information (eg, card identification information 1, card identification information 2) and a plurality of additional information (eg: additional information 1, additional information). 2, additional information 3) can be stored in association with each other.

[Advertising system operation]
FIG. 5 is a sequence diagram illustrating an operation example of the advertisement distribution system according to the first embodiment. Hereinafter, an operation example of the advertisement distribution system according to the first embodiment will be described with reference to FIG.

(Step 1)
First, the mobile terminal 10 acquires image data of the card 50 (step 1). Card 50 refers to various palm-sized media on which various types of information are printed. Specifically, various cards (eg, movie theater membership cards, rental video store membership cards, supermarket membership cards, transportation) Institutional commuter passes, cards used for electronic money settlement, credit cards, prepaid cards that do not require membership registration, point cards, business cards, etc. are examples of cards. The material of the card 50 is not particularly limited. The image data is data (for example, Bitmap, JPEG) that displays the whole or a part of the card 50. For example, the image data is acquired (photographed) by a camera or the like provided in the mobile terminal and stored in the RAM 12 or the storage device 13 of the mobile terminal 10.

(Step 2)
Next, the mobile terminal 10 transmits the card identification information obtained from the acquired image data to the advertisement distribution device 20 via the network 30 together with the distribution ID (step 2). The card identification information is data capable of identifying the card 50 obtained from the image data of the card 50. For example, the card identification information includes image data itself or a numerical value calculated from the image data based on a predetermined algorithm. An example.

  The distribution ID is data for identifying the user. Specifically, the terminal ID for identifying the mobile terminal 10, the application ID for identifying the application executed on the mobile terminal 10, the member number for identifying the member, or the card A card number (for example, credit card number) for identifying 50 is an example of the distribution ID. When the mobile terminal 10 uses a terminal ID or application ID as a distribution ID, for example, the mobile terminal 10 reads the terminal ID or application ID from the RAM 12 or the storage device 13 of the mobile terminal 10, and the read terminal ID or application ID together with the card identification information is networked. The information is transmitted to the advertisement distribution device 20 via 30. In addition, when the mobile terminal 10 uses a membership number or a card number as a distribution ID, for example, the membership number or the card number is read from the RAM 12 or the storage device 13 of the mobile terminal 10, or the membership number or the card is transmitted to the user of the mobile terminal 10. The input of the number is requested, and the read or input member number or card number is transmitted to the advertisement distribution apparatus 20 via the network 30 together with the card identification information.

(Step 3)
Next, the advertisement distribution device 20 receives the distribution ID and the card identification information from the mobile terminal 10 via the network 30 and associates the received card identification information with the received distribution ID and stores them in the storage device 23 ( Step 3-1). Specifically, for example, the advertisement distribution device 20 creates a new record in the table stored in the storage device 23, or selects an unused record in the table stored in the storage device 23, The received distribution ID and the received card identification information are stored in different fields of the created or selected record, respectively.

  After receiving the distribution ID and the card identification information from the mobile terminal 10 via the network 30, the advertisement distribution device 20 carries the advertisement information corresponding to the card 50 identified by the card identification information via the network 30, for example. You may transmit to the terminal 10 (step 3-2). In this way, information related to the card 50 identified thereby can be provided to the user in exchange for the transmission of the card identification information, and therefore an incentive to transmit the card identification information to the advertisement distribution device 20 is provided. Can be given to the user.

(Step 4)
Next, the mobile terminal 10 transmits the additional information together with the distribution ID to the advertisement distribution device 20 via the network 30 (step 4). The additional information is information that is transmitted to the advertisement distribution device 20 in accordance with the operation of the mobile terminal 10 after the card identification information is transmitted to the advertisement distribution device 20. Specifically, the additional information is distributed from the advertisement distribution device 20. Information indicating that the advertisement information has been displayed on the screen of the mobile terminal 10, information indicating that a product / service has been purchased from a site linked to the advertisement information displayed on the screen of the mobile terminal 10, And / or various information input to the mobile terminal 10 (e.g., card number, member number assigned by the distribution company of the card 50, user name, address, telephone number, e-mail address, etc.) It is. The additional information can be determined for each operation of the mobile terminal 10, for example. The additional information is, for example, advertisement information displayed on the screen of the mobile terminal 10 in which the mobile terminal 10 performs a predetermined operation (eg, advertisement information distributed from the advertisement distribution device 20 is displayed on the screen of the mobile terminal 10. Each time a product / service is purchased from the linked site of the user, and various types of information are input to the mobile terminal 10.) The mobile terminal 10 and the distribution ID are sent to the advertisement distribution apparatus 20 via the network 30 each time. Sent.

(Step 5)
Next, the advertisement distribution device 20 receives the distribution ID and additional information from the mobile terminal 10 via the network 30, and stores the received additional information in association with the received distribution ID in the storage device 23 (step 5). ). Specifically, for example, the advertisement distribution device 20 specifies a record storing the received distribution ID from the table stored in the storage device 23, and stores the distribution ID of the specified record. The received additional information is stored in a field different from the existing field. Since the additional information is information determined by the operation of the mobile terminal 10, it can be different for each user (distribution ID). Therefore, even a user who cannot be distinguished by only one piece of card identification information because the user owns the same card 50 can be distinguished by using additional information.

(Step 6)
Next, when advertisement information is generated, the advertisement distribution device 20 stores distribution IDs stored in association with one or more additional information and / or one or more card identification information related to the advertisement information. Read from the device 23 and notify the mobile terminal 10 specified by the read distribution ID that the advertisement information exists (step 6-1). Since the additional information is information related to the past operation of the mobile terminal 10, the advertisement information related to the additional information is information related to the past operation of the mobile terminal 10. Further, since the card identification information is information for identifying the card 50, the advertising information related to the card identification information is information related to the card 50. Therefore, the presence of individual advertisement information is notified to a user who has performed an operation related to the individual advertisement information in the past or a user who owns the card 50 related to the individual advertisement information. become.

  For example, when advertisement information is generated, a predetermined advertisement is stored in advance in the storage device 23 of the advertisement distribution device 20 when a new advertisement is submitted (input) to the advertisement distribution device 20. For example, the delivery time (e.g., every morning at 7 o'clock, every day at 12 o'clock in the morning, every month at 12:00 in the afternoon) has arrived. Further, the additional information and the card identification information related to the advertisement information are specified by, for example, an advertiser who wants to distribute the advertisement information, an administrator of the advertisement distribution apparatus, and the like, and set in the advertisement distribution apparatus 20. One advertisement information is associated with one or more additional information and / or one or more card identification information.

  The distribution ID stored in association with one or more additional information and / or one or more card identification information related to the advertisement information is, for example, a distribution ID, card identification information, and additional information in a table format. When stored (see FIG. 4), the distribution ID is stored in a record in which one or more additional information related to the advertisement information and / or one or more card identification information is stored.

  The advertisement distribution device 20 distributes the advertisement information on the condition that the distribution request (step 6-2) is received from the portable terminal 10 after notifying that the advertisement information exists (step 6-1) (step 6). -3) or notification that the advertisement information exists and distribution of the advertisement information may be performed simultaneously (notification and distribution are performed in step 6-1). When the advertisement information is present and the advertisement information is distributed at the same time, the advertisement information is present by distributing the advertisement information without separating the advertisement information and the advertisement information. It can also be a notification of this.

(Step 7)
Next, the mobile terminal 10 receives the advertisement information from the advertisement distribution device 20 via the network 30, and displays the received advertisement information on the screen of the mobile terminal 10 (step 7). In the case where the advertisement information is notified in advance and then the advertisement information is distributed in response to a distribution request from the mobile terminal 10, the mobile terminal 10 displays the notification on the screen of the mobile terminal 10, for example. After that, the advertisement information distribution request is transmitted to the advertisement distribution apparatus 20. In this case, the mobile terminal 10 may erase the notification displayed on the screen of the mobile terminal 10 after displaying the received advertisement information on the screen of the mobile terminal 10.

  As described above, according to the advertisement distribution system according to the first embodiment, a plurality of users who own the same card 50 when the user of the card 50 transmits the card identification information of the card 50 to the advertisement distribution device 20. It becomes possible to distribute different information according to the difference of each hobby taste to the user. Therefore, it is possible to perform advertisement distribution with excellent advertising effectiveness for the owner of the card 50.

  For example, the mobile terminal 10 acquires image data of one card 50 and transmits the card identification information of the card 50 obtained from the image data to the advertisement distribution device 20 via the network 30 together with the distribution ID. Alternatively, the image data of another card 60 may be acquired, and the card identification information of the card 60 obtained from the image data may be transmitted to the advertisement distribution apparatus 20 via the network 30 together with the distribution ID. In this case, the advertisement distribution device 20 receives the distribution ID and other card identification information from the mobile terminal 10 via the network 30, and associates the received other card identification information with the received distribution ID to store the storage device 23. To remember. In this way, the card identification information of one card 50 and the card identification information of the other card 60 are stored in association with one distribution ID, so that one card 50 (eg, movie Distribution of advertising information with higher advertising effectiveness (for example, travel tours on recently released movie locations) to users who own membership cards) and other cards 60 (for example, travel company membership cards) be able to. When the card identification information of one card 50 and the card identification information of another card 60 are stored in association with one distribution ID, the additional information is the card identification information of one card 50 and the other. Are stored in association with the card identification information of the card 60 and the one distribution ID.

  While the embodiments have been described above, these descriptions are only examples, and do not limit the configurations described in the claims.

10 Mobile terminal 11 CPU
12 RAM
13 Storage Device 20 Advertisement Distribution Device 21 CPU
22 RAM
23 storage device 30 network 40 server computer for distributing program 50 card 60 card

Claims (6)

An advertisement distribution system comprising a portable terminal and an advertisement distribution device connected to the portable terminal via a network,
The portable terminal is
Means for obtaining image data of the card;
Means for transmitting card identification information obtained from the acquired image data together with a distribution ID to the advertisement distribution apparatus via a network;
Means for transmitting additional information together with the distribution ID to the advertisement distribution apparatus via a network;
Means for receiving advertisement information from the advertisement distribution device via a network, and displaying the received advertisement information on a screen of the mobile terminal;
The advertisement distribution device includes:
Means for receiving a distribution ID and card identification information from the portable terminal via a network, and storing the received card identification information in association with the received distribution ID in a storage device;
Means for receiving a distribution ID and additional information from the portable terminal via a network, and storing the received additional information in association with the received distribution ID in the storage device;
When the advertisement information is generated, the distribution ID stored in association with one or more additional information and / or one or more card identification information related to the advertisement information is read from the storage device, and the read Means for notifying the mobile terminal specified by the distribution ID that the advertisement information exists,
An advertisement distribution system characterized by that. The portable terminal acquires image data of one card, and transmits card identification information obtained from the image data to the advertisement distribution device via a network together with a distribution ID, and then acquires image data of another card. Then, the card identification information obtained from the image data is transmitted to the advertisement distribution device via the network together with the distribution ID,
The advertisement distribution device receives a distribution ID and other card identification information from the portable terminal via a network, and stores the received other card identification information in association with the received distribution ID in the storage device. To
The advertisement distribution system according to claim 1. Means for acquiring card image data, means for transmitting card identification information obtained from the acquired image data together with a distribution ID via a network, means for transmitting additional information together with the distribution ID via a network, Means for receiving advertisement information via a network, and means for displaying the received advertisement information on a screen, via a network,
Means for receiving a distribution ID and card identification information from the portable terminal via a network, and storing the received card identification information in association with the received distribution ID in a storage device;
Means for receiving a distribution ID and additional information from the portable terminal via a network, and storing the received additional information in association with the received distribution ID in the storage device;
When the advertisement information is generated, the distribution ID stored in association with one or more additional information and / or one or more card identification information related to the advertisement information is read from the storage device, and the read Means for notifying the mobile terminal specified by the distribution ID that the advertisement information exists;
An advertisement distribution apparatus comprising:   A distribution ID and other card identification information are received from the portable terminal via a network, and the received other card identification information is associated with the received distribution ID and stored in the storage device. The advertisement distribution apparatus according to claim 3. Means for receiving a distribution ID and card identification information via a network, storing the received card identification information in association with the received distribution ID in a storage device, and a distribution ID and additional information via the network Means for receiving and associating the received additional information with the received distribution ID and storing the received additional information in the storage device; and one or more additional information related to the advertising information when the advertising information occurs, and / or Means for reading a distribution ID stored in association with one or more pieces of card identification information from the storage device and notifying the mobile terminal specified by the read distribution ID that the advertisement information exists; Connected to an advertisement distribution device comprising:
Means for obtaining image data of the card;
Means for transmitting card identification information obtained from the acquired image data together with a distribution ID to the advertisement distribution apparatus via a network;
Means for transmitting additional information together with the distribution ID to the advertisement distribution apparatus via a network;
Means for receiving advertisement information from the advertisement distribution device via a network and displaying the received advertisement information on a screen of the mobile terminal;
A portable terminal comprising: After acquiring image data of one card and transmitting card identification information obtained from the image data together with a distribution ID to the advertisement distribution device via the network, image data of another card is acquired and the image data is 6. The mobile terminal according to claim 5, wherein the obtained card identification information is transmitted to the advertisement distribution device together with a distribution ID via a network.

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