JP2005284113A - Advertisement delivery system and method, and advertisement delivery program - Google Patents

Abstract

[PROBLEMS] To improve advertising effectiveness.
SOLUTION: Stores site attribute data representing characteristics of a user to be published by a website, stores user attribute data representing characteristics of a user managing a user terminal connected via a network, and advertisement data. Comment data collection means for requesting the user terminal to comment on the advertising object of the business operator who distributes the user attribute data and storing the user attribute data in association with the comment data returned from the user terminal, and comment data Comments are extracted as advertisement data to be displayed on the website corresponding to the extracted site attribute data by extracting the site attribute data including information matching the user characteristics included in the user attribute data associated with And an advertisement distribution means for distributing data.
[Selection] Figure 1

Description

  The present invention relates to an advertisement distribution system, and more particularly to an advertisement distribution system that distributes advertisement data displayed on a website or advertisement data transmitted to a user terminal by e-mail. Moreover, it is related with the method and program.

  There are TV commercials, newspapers, and recently a website opened on the Internet as a medium for companies to advertise their products and services. The banner advertisement on this website is linked to the advertisement, and when the banner advertisement part is clicked, it is set to display the website of the company that advertises, and detailed information such as products is displayed to the user. It is an effective advertising method that can be communicated quickly.

  And since the advertisement effect increases more by raising the click rate of the banner advertisement displayed on the said website, the technique for that is disclosed by the following patent documents 1, 2. FIG.

JP2002-7854 JP 2002-311873 A

  However, banner advertisements on websites have a small display area, and because the user accesses to view the contents of the website, not to see the advertisements, the banner advertisements can only be noticed by the user. Less is. That is, the click rate of the banner advertisement is still low, and it is difficult to enhance the effect of advertisement display. First of all, this is because it is difficult to convey the contents of the advertisement to the user because the display space is limited in the banner advertisement. In other words, in the banner advertisement display, the image is shown to the user simply by a product name, a photograph, or a catch phrase in a short sentence, but it is not easy to improve the click rate. Secondly, there is a problem that the user group who browses the website displaying the advertisement is not necessarily the target of the advertisement. This is because advertisements are displayed according to the contents of the website to some extent, but it is difficult for websites accessed by an unspecified number of users to efficiently display advertisements to specific user segments. Can be wasted.

  On the other hand, “opt-in mail advertisement” is also used in which a genre of interest is registered in advance as personal information by a user and advertisement mail distribution is performed based on such information. However, an advertisement displaying a unilateral content of a company that advertises has a low credibility of advertisement content information, and has a limited advertising effect.

  Therefore, it is an object of the present invention to provide an advertisement distribution system that allows the user to browse advertisement data efficiently, thereby improving the advertising effectiveness.

Therefore, in the present invention, in an advertisement distribution system including an advertisement distribution means for distributing advertisement data displayed on a plurality of websites to the websites,
Site attribute data storage means for storing site attribute data representing characteristics of a user who desires that a website is browsed;
User attribute data storage means for storing user attribute data representing the characteristics of a user who manages user terminals connected via a network;
Comment data collecting means for requesting a user terminal to make a comment on the advertising object of a trader who distributes advertisement data based on the user attribute data, and storing the user attribute data in association with the comment data returned from the user terminal And comprising
The advertisement distribution means extracts site attribute data including information that matches the user characteristics included in the user attribute data associated with the comment data, and adds the website to the website corresponding to the extracted site attribute data. A configuration is adopted in which comment data is distributed as advertisement data to be displayed above.

As another configuration, the present invention provides an advertisement distribution system including an advertisement distribution unit that distributes advertisement data displayed on a plurality of websites to the websites.
Site attribute data storage means for storing site attribute data representing characteristics of a user who desires that a website is browsed;
A user who requests a comment on the advertising object of a business that distributes advertisement data to a user terminal connected via a network, receives the comment data returned from the user terminal, and returns the comment data Comment data collection means for acquiring user attribute data representing the characteristics of the user terminal from the user terminal and storing it in association with the comment data,
The advertisement distribution means extracts site attribute data including information that matches the user characteristics included in the user attribute data associated with the comment data, and adds the website to the website corresponding to the extracted site attribute data. A configuration is adopted in which comment data is distributed as advertisement data to be displayed above.

  With such a configuration, first, a comment about a product or the like is requested from the user terminal based on user attribute data representing the user characteristics, and comment data by the user is acquired by the system. At this time, the user characteristics (for example, sex, age, hobby, etc.) of the user who issued the comment are associated with the comment data and stored. Or comment data is requested | required with respect to arbitrary user terminals, a user characteristic is also acquired with the reply of comment data, and these are linked | related and memorize | stored. Subsequently, it is checked whether or not information that matches the user characteristic associated with the comment data exists in the site attribute data stored as the characteristic of the user who is the publication target of the website that distributes the advertisement. Then, the matching site attribute data is extracted, and the advertisement data including the comment data is distributed to the website corresponding to the site attribute. Thereafter, comment data is also displayed as advertisement data on the distributed website. As a result, since the characteristics of the user who issued the comment and the characteristics of the user to be published on the website match, a comment about a certain product or service is displayed for users having a common point, Users who browse the website are likely to sympathize with the comments, which increases the possibility that the advertisement data will receive attention, and that the advertisement data is selected and accessed to the advertiser's site. There is expected. Accordingly, it is possible to improve the efficiency of advertisement display.

  In addition to the above configuration, it is desirable that the advertisement distribution unit distributes only the comment data selected by the external input as the advertisement data among the comment data collected by the comment data collection unit. Thereby, it is possible to select comment data that can be expected to attract customers for a trader who displays advertisements, and it is possible to further improve the advertising effectiveness.

  In addition, it is desirable that the comment data included in the advertisement data distributed by the advertisement distribution means include user attribute data representing the characteristics of the user who issued the comment. As a result, the user who browses the advertisement (comment data) can know what kind of user the comment data is from, and expects that the browsing user will be sympathized with comments from users who have characteristics close to them. It is possible to further improve the advertising effectiveness.

  Further, it is desirable that the advertisement distribution means is configured to distribute advertisement data including a plurality of comment data. Thereby, since the comment data of every user can be displayed as an advertisement, it can be set as the advertisement display in which all users are interested, and, thereby, the further advertising effect can be exhibited.

In addition, it comprises a web server that opens a website for delivering advertisement data from the advertisement delivery means and displaying the advertisement data,
The web server is preferably configured to have a function of scrolling and displaying comment data within a predetermined comment display area.

  Further, it is desirable that the web server has a function of displaying different comment data sequentially at a preset timing. Thereby, it is possible to display long comment data or a plurality of comment data on the website on the web server to which the comment data is distributed as the advertisement data. Therefore, it is not necessary to limit the text amount of the comment data or the number of comments itself, and any comment data can be handled.

The web server
In addition to including a link function in the display part of the advertisement data displayed on the website, it is possible to access other addressees by selecting the display part,
When the display location of the advertisement data having the link function is selected, the comment data currently displayed as the advertisement data is stored, and the selection advertisement totaling function for counting the number of selections for each comment data is provided. A configuration is desirable. In this way, the ad distributor can know whether any comment data has drawn the attention of the user who viewed it, sympathy with it, or conversely, has not attracted attention. It can be used as a reference.

As another configuration of the present invention, in an advertisement distribution system including an advertisement distribution means for distributing advertisement data to a user terminal connected via a network using an electronic mail,
User attribute data storage means for storing user attribute data representing the characteristics of the user managing the user terminal;
Comment data collecting means for requesting a user terminal to make a comment on the advertising object of a trader who distributes advertisement data based on the user attribute data, and storing the user attribute data in association with the comment data returned from the user terminal And comprising
The advertisement distribution means extracts other users having user characteristics that match the user characteristics included in the user attribute data associated with the comment data based on the user attribute data stored in the user attribute data storage means, The extracted user terminal has a function of distributing comment data as advertisement data to the user terminal.

  By adopting such a configuration, comment data that is advertisement data is distributed by e-mail to a user who has characteristics that match the characteristics of the user who issued the comment data. As a result, as described above, the user who browsed the mail is highly likely to sympathize with the comment, and the possibility of paying attention to the advertisement data increases. As a result, advertisement display efficiency can be improved.

  The present invention also provides the following method inventions.

First, as one configuration of the method invention, an advertisement distribution method for distributing advertisement data displayed on a plurality of websites to a website using one or more computers for advertisement distribution,
The computer requests the user terminal to comment on the advertising target of the distributor that distributes the advertisement data based on the user attribute data representing the characteristics of the user who manages the user terminal connected via the network, and Comment data collection step of storing the comment data returned from the user terminal in association with the user attribute data;
Users included in the user attribute data associated with the comment data collected from the site attribute data storage means in which the site attribute data representing the characteristics of the user who wants to browse the website is stored in advance. An attribute matching site extraction step of extracting site attribute data including information matching the characteristics;
The computer has an advertisement distribution step of distributing comment data as advertisement data to be displayed on the website corresponding to the extracted site attribute data.

As another configuration, an advertisement distribution method for distributing advertisement data displayed on a plurality of websites to a website using one or more computers for advertisement distribution,
The computer requests a comment on the advertising target of the distributor that distributes the advertisement data to the user terminal connected via the network, collects the comment data returned from the user terminal, and collects the comment data Comment data collection step of acquiring user attribute data representing the characteristics of the replied user from the user terminal and storing it in association with the comment data;
A user associated with the comment data stored in the comment data collection process from the site attribute data storage means in which the site attribute data indicating the characteristics of the user who wants to browse the website is stored in advance. An attribute matching site extraction step for extracting site attribute data including information matching the user characteristics included in the attribute data;
An advertisement distribution step in which the computer distributes comment data as advertisement data to be displayed on the website corresponding to the extracted site attribute data;
It has the structure of having.

Furthermore, as another configuration, an advertisement distribution method for distributing advertisement data by e-mail using one or more computers for advertisement distribution to a user terminal connected via a network,
Comment data sent back from the user terminal by requesting the user terminal for a comment on the advertising object of the company that distributes the advertisement data to the user terminal based on the user attribute data representing the characteristics of the user managing the user terminal Comment data collection step for storing the user attribute data in association with
Attribute matching user extraction in which the computer extracts other users having user characteristics that match the user characteristics included in the user attribute data associated with the comment data based on the user attribute data acquired in the user attribute data acquisition step Process,
The computer has an advertisement distribution step of distributing comment data as advertisement data to the extracted user terminal of the user.

  Furthermore, the present invention also provides an advertisement distribution program for realizing the advertisement distribution system having the above-described configuration with one or more computers.

  Even the invention of such a method or program operates in the same manner as described above, so that the above object can be achieved.

  Since the present invention is configured and functions as described above, according to this, comment data issued by another user who matches the characteristics of the user browsing the website is displayed as an advertisement on the website. Therefore, there is a high possibility of sympathy with the comment of the advertisement, thereby increasing the possibility that the advertisement data will be noticed and improving the efficiency of advertisement display.

  The present invention has the following features. First, a company that distributes an advertisement asks the user for a comment that is an impression of a product to be advertised in advance, and stores the user attribute of the user together with the comment data. In addition, an attribute of a user who desires to browse a website displaying an advertisement, that is, an attribute of a user to be published by the website is also stored. When the attribute of the user who issued the comment data matches the attribute of the user who is the disclosure target of the website, the comment data is distributed and displayed as an advertisement on the website. As a result, an advertisement including comment data that can give empathy to a user who browses the website is distributed.

  Hereinafter, a configuration for realizing the above characteristics will be described with reference to an embodiment.

  A first embodiment of the present invention will be described with reference to FIGS. 1 and 2 are block diagrams showing the configuration of the present invention. 3 to 4 are sequence diagrams showing the operation of the present invention. FIG. 5 is an explanatory diagram illustrating an example of advertisement display.

<Constitution>
First, the configuration of the advertisement distribution system will be described. FIG. 1 is a block diagram showing the overall configuration of the advertisement distribution system.

  The advertisement distribution system according to the present invention is a system for distributing advertisement data displayed on a plurality of websites W to the websites W, and is mainly configured by an advertisement distribution server 1 shown in FIG. A database server 4 is connected to the advertisement distribution server 1 via a network. Furthermore, a web server W that opens a website and a user terminal U are connected. However, the advertisement distribution system is not limited to the advertisement distribution server 1 alone, and may include the database server 4 and the web server W. Further, each processing unit constructed in the advertisement distribution server 1 described in detail later may be constructed by being distributed among a plurality of computers. That is, the function by the advertisement distribution server 1 may be realized by a plurality of computers. Hereinafter, each configuration will be described in detail.

<User terminal>
The user terminal U is an information processing terminal such as a personal computer managed by a general user, a PDA, or a mobile phone. And it has a network N connection function, the function which accesses the web server W mentioned later and browses a website, and the database server 4 is accessed, and a user's own address, age, sex, annual income, occupation, It has a function of registering user attribute data consisting of personal characteristic data such as hobbies. The data registered as user attribute data from the user terminal U includes the user's email address, account information for electronic payment, and the like.

  In addition, when the user opens a website personally, the user terminal U has characteristics of a user who wants to browse the website, that is, an individual composed of characteristic data of a user to be disclosed. It has a function to register site attribute data. This personal site attribute data is, for example, the gender, age group, occupation, residential area, annual income, hobbies, etc. of the user who wants to browse the website, and substantially matches the items of the user attribute data. The personal site attribute data includes a URL that is access data to the website.

  Further, when the user issues or registers a mail magazine, the user terminal U has characteristic data of the mail magazine, for example, the user attribute data such as the contents, target sex, and age group. A function of registering personal mail magazine attribute data having items similar to the above items. Of course, this registered data includes the mail address of the mail magazine.

<Database server>
Subsequently, the database server 4 is a server that acquires personal information from the user terminal U and accumulates it as a database. For example, when personal information such as the above user attribute data, personal site attribute data, personal mail magazine attribute data is transmitted from a user who has registered as a member through his / her terminal U, the attribute data is associated with each user. Various databases (user attribute database 41, personal site attribute database 42, personal mail magazine attribute database 43) are stored.

  The database server 4 has a function of transmitting data in various databases 41, 42, and 43 stored in response to a request from the advertisement distribution server 1 described later.

<Advertising distribution server>
The advertisement distribution server 1 is a server computer owned by a trader (company) that distributes advertisements to be displayed on a predetermined website W, and includes a CPU 10 that is an arithmetic device, a hard disk 20 that is a storage device, and a RAM (not shown). ), A general computer including a communication unit 30 for realizing communication with other computers on the network N.

  Then, the following processing units are realized in the CPU 10 by incorporating an advertisement distribution program. Accordingly, each storage unit is formed in the hard disk 20 and various data are stored in advance. This will be described in detail with reference to FIG.

  The CPU 10 of the advertisement server 1 includes an advertisement distribution site setting unit 11, an attribute data acquisition unit 12, a comment request user selection unit 13 and a comment data collection unit 14 as comment data collection means, and a comment selection unit 15 as an advertisement distribution means. An advertisement distribution unit 16 is constructed.

  The advertisement distribution site setting unit 11 performs advertisement display setting for the web server W that has decided to display the banner advertisement. For example, based on an input instruction from the operator, the site address of the web server W that distributes the advertisement data and the distribution destination address are set. Or, conversely, the advertisement data may be set to be automatically acquired from the advertisement distribution server 1 by the web server W.

  First, the attribute data acquisition unit 12 requests the site attribute data indicating the characteristics of the user who wants to browse the website to the web server W that is set to display the advertisement, and in response to this, The returned data is stored in the hard disk. Alternatively, the site attribute data is acquired and stored when the operator inputs to the advertisement distribution site 1 the characteristics of the user who is assumed to be the disclosure target of the website notified from the website operator. Therefore, an advertisement distribution site attribute database (DB) 23 (site attribute data storage means) is constructed on the hard disk 20. Specifically, the site attribute data is, for example, the gender, age group, occupation, residential area, annual income, hobbies, etc. of the user who wants to browse the website, similar to the personal site attribute data described above. It almost matches the item of attribute data. And, of course, the title of the website and address data for accessing are also stored.

  The attribute data acquisition unit 12 acquires the user attribute database 41, the personal site attribute database 42, and the personal mail magazine attribute database 43 stored in the database server 4 and stores them in the hard disk 20 (user attribute data storage). Section 24, personal site attribute data storage section 25, personal mail magazine data storage section (not shown)). The details of these data are as described above.

  The comment requesting user selection unit 13 requests a comment on the advertisement target product or service of a company that operates the advertisement distribution server 1 (a company that distributes advertisement data) based on the user attribute data in the user attribute data storage unit 24. A user to be operated, that is, a user terminal U is selected. At this time, the company information (company information database (DB) 21) of the company that operates the advertisement distribution server 1 and information about the products and services to be advertised (advertisement target database (DB) 22) are stored in the hard disk 20 in advance. It is selected with reference to these as well. For example, when information on a business type is stored as company information, it has a user characteristic of “hobby” related to the business type, and information on the sales target of the product to be advertised includes gender and age. If stored, the user having the user characteristics such as “sex” and “age” is selected from the user attribute data storage unit 24. In addition, the said selection method is an example, Comprising: You may select the user who requests a comment based on the item contained in other user attribute data.

  Also, the user attribute data of the user selected by the comment requesting user selecting unit 13 is notified to the comment data collecting unit 14, and a comment is requested from the user based on this. At this time, the user attribute data includes an address (for example, an e-mail address) of the user to the user terminal U, and a comment is requested based on the address data. Moreover, when requesting a comment, of course, information such as company information and a product to be advertised for which a comment is requested is also transmitted to the user terminal U. Then, it receives the comment data relating to the company or product returned in response to this request, and stores the comment data in the comment data storage unit 26 of the hard disk 20. At this time, the comment data is stored in association with the user attribute data of the user who transmitted the comment data. That is, for each collected comment data, the characteristics (gender, age, hobby, etc.) of the user who issued this comment are stored in association with each other. Note that the user who provided the comment data is electronically settled so as to give a reward as a comment data provision fee with reference to account data included in the user attribute data. The advertisement distribution server 1 also has such an electronic payment function.

  Then, the comment data collected as described above is transferred to the comment selection unit 15, which displays the list on the advertisement distribution server 1, and displays one or more of the displayed list. If the information for selecting the comment data is input from the operator via the input unit, it is accepted. The advertisement distribution unit 16 is notified of the user characteristic data associated with the selected comment data.

  The advertisement distribution unit 16 distributes advertisement data including comment data in the banner advertisement or advertisement data including only comment data to the website set by the advertisement distribution site setting unit 11. Specifically, one or two or more comment data selected by the comment selection unit 15 is distributed including user attribute data of the user who issued each comment. However, at this time, it is not necessarily distributed to all websites, but the site attribute data in the advertisement distribution site attribute database 23 and the personal site attribute data storage unit 25 is read, and the item in the user attribute data associated with the comment data And the item in the site attribute data match, the content is distributed to the web server W corresponding to the site attribute data. That is, when at least one of the characteristics of the user who issued the comment data and the characteristics of the user to be disclosed by the website are common, the comment data is displayed as an advertisement on the website.

  The advertisement distribution process may be directly distributed to the web server W, or automatically stored when necessary in the web server W by storing it in a predetermined area in the advertisement distribution server 1. You may deliver by acquiring.

<Web server>
The web server W displays advertisement data including comment data distributed from the advertisement distribution server 1 on the website. An example of the display is shown in FIG.

  As shown in this figure, on the website screen, a banner advertisement display area indicated by reference numeral Ra and a text advertisement display area indicated by reference numeral Rb are formed. In FIG. 5, each of these advertisement display areas Ra and Rb is shown in an enlarged manner.

  A link is set in the banner advertisement display area Ra. For example, the banner advertisement display area Ra is linked to a URL or an e-mail address that can access the homepage of the company that manages the advertisement distribution server 1 that issues the advertisement. Further, a banner display portion Raa and a comment display portion Rab are formed in the banner advertisement display area Ra. In the comment display portion Rab, the comment data distributed from the advertisement distribution server 1 is scrolled and displayed. For example, as shown in FIG. 5, comment data “It seems to be the best finish so far by any arrangement or technique (26 years old, male)” and user attribute data consisting of age and sex are displayed. When a plurality of comment data are distributed from the advertisement distribution server 1, the plurality of comment data are sequentially scrolled and displayed.

  In addition, although only the text advertisement data is displayed in the text advertisement display area Rb, when a plurality of comment data is distributed from the advertisement distribution server 1, the comment data is sequentially stored at a preset timing. Switched and displayed. For example, different comment data is displayed when a certain time elapses, or different comment data is displayed every time the display screen is updated. The text advertisement display area Rb is also linked to the homepage of the company that is the advertiser, like the banner advertisement display area Ra.

  Furthermore, when the user who is viewing the banner advertisement (banner advertisement display area Ra) or the text advertisement (text advertisement display area Rb) displayed as described above is clicked on the web server W, the number of clicks is counted. (Selective advertisement aggregation function). In particular, this function also stores comments flowing in the comment display portion Rab when clicked, or comments displayed in the text advertisement display area Rb, and counts the number of clicks for each comment. Then, the totaling result is transmitted to the advertisement distribution server 1 later.

<Operation>
Next, the operation in the above-described advertisement distribution system will be described with reference to FIGS. FIG. 3 is a sequence diagram showing the operation of the entire system, and FIG. 4 is a flowchart showing a part of the operation of the advertisement distribution server 1.

  First, the user terminal U registers personal attributes with the database server 4 in advance (step A1). At this time, the personal attribute is the above-mentioned user attribute data, personal site attribute data, etc. In addition to this, the contact information such as an e-mail address to the terminal of the user, and the transfer destination of the reward due to providing the comment Register data. And the database server 4 which received this builds each database 41, 42, 43 (step B1).

  Further, the advertisement distribution server 1 determines a website on which the company advertises at an arbitrary timing, and performs settings for displaying an advertisement on the web server W that opens the website (step C1). At this time, site attribute data of the site is stored in advance from various websites (web servers), and settings for determining a website and displaying an advertisement may be performed based on the site attribute data. However, in the present embodiment, after searching for a website for which an advertisement distribution company wants to display an advertisement first and performing the advertisement distribution setting, the browsing target user who is aimed at the website is selected. Site attribute data representing characteristics is acquired from the web server W (step D1) and stored (step C2).

  Further, the advertisement distribution server 1 requests various databases 41, 42, and 43 from the database server 4 at an arbitrary timing (step C3), and acquires various databases transmitted from the database server 4 in response thereto (step C3). Step B1, Step C4). Then, a user who requests a comment is selected based on the user attribute database 41 and the company information database 21 and the advertisement target database 22 stored in the advertisement distribution server 1 (step C5). For example, a user having user characteristics (for example, a certain age group) as a target of the advertisement target product is extracted (step S1 in FIG. 4).

  Subsequently, the selected user's terminal U is requested to comment on the advertisement target product or the company itself (step C6, step S2 in FIG. 4), and the comment data returned in response to this is received (step S6). A2, affirmative determination in step S3 of FIG. 4). At this time, the user attribute data representing the characteristics of the user who issued the comment data is stored in association with the comment data (step C7, step S4 in FIG. 4, comment data collection step).

  Subsequently, a list of comment data is displayed on the advertisement distribution server 1, and the operator waits for a comment superior to the company distributing the advertisement to be selected by the operator (step S5 in FIG. 4). If there is an input for selecting a comment (Yes in step S5 in FIG. 4), the selected comment data is extracted (step C8, step S6 in FIG. 4).

  Subsequently, a website in which at least one of the user attribute data associated with the selected comment data matches its characteristic item is extracted with reference to the site attribute data (step S7 in FIG. 4, attribute matching site extraction). Process). At this time, referring to the data in the personal site attribute data storage unit 25, the personal website with the matching attribute is also extracted. Then, advertisement data including comment data is distributed to the web server W that opens the extracted website (step C9, step S8 in FIG. 4, advertisement distribution step).

  Then, or after receiving the comment data from the user terminal U in step C7, electronic payment is performed such as paying the user a reward for providing the comment to the designated account (step C10).

  Subsequently, the web server W that has received the distribution of the advertisement data displays an advertisement (see step D2, the display example of FIG. 5). At this time, when there are a plurality of comment data, different comment data is displayed every time a certain time interval or page is switched. When the advertisement data displayed on the website is selected by the browsing user, the history at that time is stored (step D3). At this time, the number of selections for each comment data displayed at the time of selection is also counted. When a certain period of time elapses, the data obtained by counting the number of advertisement clicks for each comment data is notified to the advertisement distribution server 1 or the person in charge of the company that distributed the advertisement (step D4).

  In this way, when the characteristics of the user who issued the comment and the characteristics of the user to be published on the website match, the advertisement is displayed in order to display the advertisement including the comment data on the website. The possibility that the user who browsed sympathizes with the comment is increased, and attention is focused on the advertisement data, thereby improving the efficiency of advertisement display such as improvement of the click rate. Further, by selecting the collected comment data, it is possible to select only the comment data that can be expected by the trader who displays the advertisement to attract customers, and the advertising effect can be further improved.

  In addition, by including data representing the characteristics of the user in the comment, the user browsing the advertisement can know what kind of user has made the comment, and the browsing user has characteristics close to him / her. If it is by the user, strong empathy for the comment can be expected, and further improvement of the advertising effect can be achieved.

  Here, in the above description, user attribute data of general users is collected by a database server 4 prepared in advance. For example, a user attribute database is constructed in some member system, and the advertisement distribution server 1 acquires and uses it. However, the present invention is not limited to such a configuration. For example, comment data for a predetermined product or company itself is obtained on a website established by the advertisement distribution server 1, and registration of user attribute data is also requested for the user terminal that has transmitted the comment data in response to this. May be collected. Even in this case, the comment data collecting unit 14 can store the comment data and the user characteristics of the user who issued the comment data in association with each other. You can display.

  Next, a second embodiment of the present invention will be described with reference to FIG. FIG. 6 is a diagram illustrating an example of an e-mail serving as advertisement data in the present embodiment.

  Unlike the case of the first embodiment, the present embodiment is a system in which the advertisement distribution server 1 directly distributes an advertisement to the user terminal U by e-mail. For this reason, in particular, the configuration of the advertisement distribution unit 16 constructed in the CPU 10 of the advertisement distribution server 1 is different. Other configurations are substantially the same as those described above.

  The advertisement distribution unit 16 in the present embodiment is based on the user attribute data acquired from the database server 4 for other users having user characteristics that match the user characteristics included in the user attribute data associated with the collected comment data. To extract. And it has the function to deliver comment data as advertisement data to the user terminal of the extracted user (to the user's e-mail address).

  Further, referring to the personal mail magazine attribute database 43 registered in the database server 4, when the attribute of the mail magazine issued by the individual matches the attribute of the comment data, the comment data is stored in the mail magazine. It is delivered by e-mail including advertisement data including An example of the mail is shown in FIGS. 6 (a) and 6 (b).

  Even in this case, advertisement data including comment data can be distributed by e-mail to a user having the same attribute as the user who issued the comment data. Can be improved.

  INDUSTRIAL APPLICABILITY The present invention can be incorporated into a corporate server as a system that automatically distributes advertising data with a high effect of attracting customers to a website on a network, or distributes advertising data directly to a user terminal as an e-mail With the above applicability.

It is a block diagram which shows the outline of a structure of this invention. It is a functional block diagram which shows the structure of an advertisement delivery server. It is a sequence diagram which shows the whole operation | movement of this invention. It is a flowchart which shows a part of operation | movement of an advertisement delivery server. It is explanatory drawing which shows an example of the advertisement data displayed on a web server. FIGS. 6A and 6B are explanatory diagrams showing examples of advertisement mails distributed to the user terminals.

Explanation of symbols

DESCRIPTION OF SYMBOLS 1 Advertisement delivery server 4 Database server 11 Advertisement delivery site setting part 12 Attribute data acquisition part 13 Comment request user selection part (Comment data collection means)
14 Comment data collection unit (Comment data collection means)
15 Comment selector (advertising means)
16 Advertising distribution department (advertising distribution means)
23 Advertisement distribution site attribute database (site attribute data storage means)
24 user attribute data storage unit (user attribute data storage means)
41 User attribute database (user attribute data storage means)

Claims (15)

In an advertisement distribution system including an advertisement distribution means for distributing advertisement data displayed on a plurality of websites to the websites,
Site attribute data storage means for storing site attribute data representing characteristics of a user who wishes to browse the website;
User attribute data storage means for storing user attribute data representing the characteristics of a user who manages user terminals connected via a network;
A comment on the advertising object of the distributor that distributes the advertisement data is requested to the user terminal based on the user attribute data, and the user attribute data is stored in association with the comment data returned from the user terminal. Comment data collection means,
The advertisement distribution means extracts the site attribute data including information that matches user characteristics included in the user attribute data associated with the comment data, and a website corresponding to the extracted site attribute data Having the function of distributing the comment data as advertisement data to be displayed on the website,
An advertisement distribution system characterized by that. In an advertisement distribution system including an advertisement distribution means for distributing advertisement data displayed on a plurality of websites to the websites,
Site attribute data storage means for storing site attribute data representing characteristics of a user who wishes to browse the website;
Requesting a comment on the advertising object of the distributor that distributes the advertisement data to the user terminal connected via the network, receiving the comment data returned from the user terminal, and returning the comment data Comment data collecting means for acquiring user attribute data representing user characteristics from the user terminal and storing the user attribute data in association with the comment data;
The advertisement distribution means extracts the site attribute data including information that matches user characteristics included in the user attribute data associated with the comment data, and a website corresponding to the extracted site attribute data Having the function of distributing the comment data as advertisement data to be displayed on the website,
An advertisement distribution system characterized by that.   The advertisement according to claim 1 or 2, wherein the advertisement distribution means distributes only comment data selected by an external input among the comment data collected by the comment data collection means as advertisement data. Distribution system.   The advertisement distribution according to claim 1, 2 or 3, wherein the comment data included in the advertisement data distributed by the advertisement distribution means includes the user attribute data representing the characteristics of the user who issued the comment. system.   The advertisement distribution system according to claim 1, 2, 3, or 4, wherein the advertisement distribution means distributes the advertisement data including a plurality of the comment data. A web server that opens a website for delivering the advertisement data from the advertisement delivery means and displaying the advertisement data;
6. The advertisement distribution system according to claim 1, wherein the web server has a function of scrolling and displaying the comment data within a predetermined comment display area. A web server that opens a website for delivering the advertisement data from the advertisement delivery means and displaying the advertisement data;
The advertisement distribution system according to claim 5, wherein the web server has a function of sequentially displaying different comment data at a preset timing. The web server is
In addition to including a link function in the display location of the advertisement data displayed on the website so that other address destinations can be accessed by selecting the display location,
When a display location of the advertisement data having the link function is selected, the comment data currently displayed as the advertisement data is stored, and a selection advertisement totaling function for counting the number of selections for each comment data is provided.
The advertisement distribution system according to claim 7, wherein: In an advertisement distribution system comprising an advertisement distribution means for distributing advertisement data to a user terminal connected via a network using an electronic mail,
User attribute data storage means for storing user attribute data representing characteristics of a user who manages the user terminal;
A comment on the advertising object of the distributor that distributes the advertisement data is requested to the user terminal based on the user attribute data, and the user attribute data is stored in association with the comment data returned from the user terminal. Comment data collection means,
The advertisement distribution means selects another user having a user characteristic that matches the user characteristic included in the user attribute data associated with the comment data based on the user attribute data stored in the user attribute data storage means. Having the function of extracting and distributing the comment data as advertisement data to the user terminal of the extracted user,
An advertisement distribution system characterized by that. An advertisement distribution method for distributing advertisement data displayed on a plurality of websites to the website using one or more computers for advertisement distribution,
The computer requests the user terminal to comment on the advertising target of the distributor that distributes the advertisement data based on user attribute data representing the characteristics of the user who manages the user terminal connected via the network. A comment data collecting step for storing the comment data returned from the user terminal in association with the user attribute data;
The user attribute data associated with the comment data collected from the site attribute data storage means in which site attribute data representing characteristics of a user who desires the computer to browse the website is stored in advance. An attribute matching site extraction step of extracting site attribute data including information matching the user characteristics included in the
The computer has an advertisement distribution step of distributing the comment data as advertisement data to be displayed on the website to the website corresponding to the extracted site attribute data.
An advertisement delivery method characterized by the above. An advertisement distribution method for distributing advertisement data displayed on a plurality of websites to the website using one or more computers for advertisement distribution,
The computer requests the user terminal connected via the network for a comment on the advertising object of the distributor that distributes the advertisement data, collects the comment data returned from the user terminal, and the comment Comment data collection step of acquiring user attribute data representing the characteristics of the user who sent back data from the user terminal and storing the data in association with the comment data;
The computer is associated with the comment data stored in the comment data collection step from the site attribute data storage means in which site attribute data representing characteristics of a user who desires to browse the website is stored in advance. An attribute matching site extraction step for extracting site attribute data including information matching the user characteristics included in the user attribute data being
An advertisement distribution step in which the computer distributes the comment data as advertisement data to be displayed on the website corresponding to the extracted site attribute data;
An advertisement distribution method characterized by comprising: An advertisement distribution method for distributing advertisement data by e-mail using one or more computers for advertisement distribution to a user terminal connected via a network,
The computer requests the user terminal to comment on the advertising object of the trader who distributes the advertisement data, based on user attribute data representing the characteristics of the user managing the user terminal, and returns the comment from the user terminal. Comment data collecting step for storing the comment data associated with the user attribute data;
The computer extracts other users having user characteristics that match the user characteristics included in the user attribute data associated with the comment data based on the user attribute data acquired in the user attribute data acquisition step. Attribute matching user extraction process;
The computer has an advertisement distribution step of distributing the comment data as advertisement data to the user terminal of the extracted user.
An advertisement delivery method characterized by the above. To one or more advertisement distribution computers that distribute advertisement data displayed on a plurality of websites to the website,
Site attribute data storage means for storing site attribute data representing characteristics of a user who wishes to browse the website;
User attribute data acquisition means for acquiring user attribute data from a database in which user attribute data representing the characteristics of a user managing user terminals connected via a network is stored in advance;
A comment on the advertising object of the trader who distributes the advertisement data is requested to the user terminal based on the user attribute data, and the comment data returned from the user terminal is stored in association with the user attribute data. Comment data collection means,
The site attribute data including information that matches the user characteristics included in the user attribute data associated with the comment data is extracted, and the website corresponding to the extracted site attribute data is placed on the website. An advertisement distribution means for distributing the comment data as the advertisement data to be displayed;
An advertisement distribution program for realizing To one or more advertisement distribution computers that distribute advertisement data displayed on a plurality of websites to the website,
Site attribute data storage means for storing site attribute data representing characteristics of a user to be published by the website;
Requests are made to the user terminals connected via the network for comments on the advertising object of the distributor that distributes the advertisement data, and the comment data returned from the user terminals is collected and the comment data is returned. Comment data collection means for acquiring user attribute data representing user characteristics from the user terminal and storing the user attribute data in association with the comment data;
The site attribute data including information that matches the user characteristics included in the user attribute data associated with the comment data is extracted, and the website corresponding to the extracted site attribute data is placed on the website. An advertisement distribution means for distributing the comment data as the advertisement data to be displayed;
An advertisement distribution program for realizing this. To one or two or more advertisement delivery computers that deliver advertisement data using e-mail to user terminals connected via a network,
User attribute data acquisition means for acquiring the user attribute data from a database in which user attribute data representing the characteristics of the user managing the user terminal is stored in advance;
A comment on the advertising object of the trader who distributes the advertisement data is requested to the user terminal based on the user attribute data, and the comment data returned from the user terminal is stored in association with the user attribute data. Comment data collection means,
Extracting other users having user characteristics that match the user characteristics included in the user attribute data associated with the comment data based on the user attribute data acquired by the user attribute data acquisition means Advertising distribution means for distributing the comment data as advertising data to the user terminal of the user
An advertisement distribution program for realizing

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