JP2003323570A - Information providing device, portable terminal device, and shopping support system - Google Patents

Abstract

(57) [Summary] [PROBLEMS] To provide an information providing device capable of providing information of goods required by shoppers. An information providing apparatus (10) for providing various information to a portable terminal device (20) possessed by a shopper visiting a store or the like, the shopper's product information indicating information on a product 30 to be provided to the shopper. , A receiving unit 14a for receiving from the mobile terminal device 20 identification information capable of identifying the product 30 captured by the mobile terminal device 20, and a receiving unit 14a.
The shopper product information extracting means 11a for extracting the shopper product information corresponding to the identification information received from the shopper from the shopper product information storage means 12a, and the shopper extracting the shopper product information extracting means 11a. And transmitting means 14b for transmitting the commercial product information to the portable terminal device 20 for display on the portable terminal device 20.

Description

Detailed Description of the Invention

[0001]

BACKGROUND OF THE INVENTION 1. Field of the Invention The present invention relates to an information providing device, a mobile terminal device, and a shopping support system, and more specifically, provides various information to a mobile terminal device carried by a shopper who visits a store or the like. The present invention relates to an information providing device, a mobile terminal device that supports a shopping activity of a shopper who is carrying, and a shopping support system that includes a data providing device, a mobile terminal device, and an identification information medium to support a shopping activity of a shopper. Is.

[0002]

2. Description of the Related Art It is a daily routine for housewives to shop at supermarkets, department stores, etc. However, it is quite troublesome to make a note of what should be bought in advance and to do the shopping in a tidy manner. Also, forget to buy what you should buy,
Failures such as overbuying are common.

[0003] As a method for supporting shopping without such a failure or waste, information household appliances having a communication function are connected to a mobile phone so that information about shopping can be sent back and forth on a network to obtain information needed by users. A system that provides housewife support services that collect and inform is starting to attract attention. Then, shoppers go to stores such as supermarkets and department stores with their products in mind by using these systems.

[0004]

However, in the above-mentioned store, the shopper carries out the product assortment in consideration of the behavior pattern of the shopper and displays the products so as to increase the motivation of the shopper. In some cases, it was difficult to purchase only the planned product, while sometimes walking and walking to buy the product that caught my eye.

[0005] Therefore, there is an increasing demand from shoppers to obtain detailed and easy-to-understand information about the products they have picked up at the store. Depending on the product, there may be a description on the back, etc., but there are many explanations that do not meet the needs of customers, and there are many products that cannot be displayed, such as fresh food. However, even though the seller side has a desire to give detailed explanations to the shopper to the shopper, explanations using human tactics lead to higher costs, and it is complicated to add new instructions to the product on the seller side. It was difficult to do because it could not satisfy all shoppers.

Therefore, the present invention has been made in view of the above problems.
An object of the present invention is to provide an information providing device that can provide information on a product that a shopper needs, a mobile terminal device that supports the shopping activity of the shopper, and a shopping support system.

[0007]

The information providing apparatus according to claim 1 made by the present invention to solve the above-mentioned problems,
As shown in the basic configuration diagram of FIG. 1, an information providing device 10 that provides various information to a mobile terminal device 20 carried by a shopper who visits a store or the like, and is a product 3 to be provided to the shopper.
0. The shopper's product information storage means 12a for storing the shopper's product information indicating information about 0, and the mobile terminal device 20.
Receiving means 14a for receiving from the mobile terminal device 20 the identification information for identifying the product 30 taken in, and the product information for shoppers corresponding to the identification information received by the receiving means 14a. Is displayed on the mobile terminal device 20. The shopper merchandise information information extraction unit 11a for extracting from the shopper merchandise information information storage unit 12a, and the shopper merchandise information extracted by the shopper merchandise information extraction unit 11a. In order to do so, the transmitting means 14b for transmitting to the mobile terminal device 20 is provided.

According to the information providing apparatus 10 of the present invention described in claim 1, the identification information such as a bar code or a character string is displayed on the product 30 or the mobile terminal device 20 such as a mobile phone or a mobile information terminal. When the identification information is fetched from the vicinity of the sales floor, the receiving unit 14a receives the identification information from the mobile terminal device 20. Then, the shopper product information corresponding to the received identification information is extracted from the shopper product information storage unit 12a by the shopper product information extraction unit 11a,
This product information for shoppers is transmitted by the transmission means 14b to the mobile terminal device 20 which has captured the identification information. Therefore, when the identification information is received from the mobile terminal device 20, the product information for the shopper corresponding to the identification information is extracted and transmitted to the mobile terminal device 20 for display, so that the shopping product received by the mobile terminal device 20 is extracted. If the customer product information is displayed, the shopper can easily confirm the information on the product 30 by causing the mobile terminal device 20 to capture the identification information attached to the product 30. In addition, the seller stores various kinds of information such as detailed product explanations as the shopper's product information so that the identification information is taken into the mobile terminal device 20, that is, the shopper responds to the request from the shopper. Since the customer product information can be provided to the mobile terminal device 20, the seller can give a detailed explanation to the shopper without giving an explanation by the human tactics. Furthermore, since it is not necessary to post a manual or the like describing the product 30 on the sales floor, it is possible to effectively use the sales floor. Therefore, by providing the information providing device 10 in a store or the like, it is possible to provide the information of the product 30 that the shopper needs.

In order to solve the above-mentioned problems, the invention according to claim 2 is, as shown in the basic configuration diagram of FIG. 1, in the information providing apparatus 10 according to claim 1, the product 30
The shopper's product information storage unit 12a further includes a shopper's product information generation unit 11b for generating the shopper's product information based on information extracted from the product information necessary for management of the shopper. The product information for the shopper generated by the product information generation means 11b is stored.

According to the information providing apparatus 10 of the present invention as set forth in claim 2, the shopper's product information is the shopper's product information generation means 11b based on the information extracted from the product information.
When generated by the shopper, the shopper product information is stored in the shopper product information storage unit 12a. Therefore, since the product information for the shopper is generated based on the information that can be provided to the shopper from the product information, for example, the information such as the product name, the expiration date, and the selling price that the existing product information has is diverted. Since it is not necessary to newly generate the product information for shopper in order to provide it to the shopper, it is possible to easily cope with and realize it. Therefore, it is possible to easily generate the product information for the shopper, thus reducing the work on the selling side and providing the information in response to the request from the shopper.

In order to solve the above-mentioned problems, the invention according to claim 3 is, in the information providing device 10 according to claim 1 or 2, as shown in the basic configuration diagram of FIG. The information is characterized in that it has contact data that enables communication between the producer who produced the product and the shopper.

[0012] According to the information providing apparatus 10 of the present invention as set forth in claim 3, the shopper product information having contact data enabling communication between the producer who produced the product and the shopper is obtained. It is stored in the product information storage means 12a for shoppers. Therefore, since the product information for shoppers has contact data such as Internet protocol (IP) addresses and mail addresses, the shopper can confirm the validity of the product information for shoppers based on the contact data. You can check with the producer. Therefore, since the product information for shoppers has data that allows the shopper to directly contact the producer, for example, even if the distributor makes a fraud, the chances of being exposed later will increase, It is possible to prevent fraud in the product information for shoppers.

In order to solve the above-mentioned problems, the invention according to claim 4 is, in the information providing apparatus 10 according to any one of claims 1 to 3, as shown in the basic configuration diagram of FIG.
The product information for shoppers has data that can uniquely correspond to the gene sequence information of the product.

According to the information providing apparatus 10 of the present invention as set forth in claim 4, the shopper product information having data that can uniquely correspond to the gene sequence information of the product is the shopper product information storage means 12a. Memorized in. Therefore, the product information for shoppers has data that can uniquely correspond to the gene sequence information of the product, so bring a part of the purchased beef to a public health center, extract the purchased meat fragment gene information, and use this information. And the gene sequence information of the product information for shoppers,
If they match, it is proof that the beef of the producer has been distributed to the shopper (consumer) under the normal labeling, and if they do not match, replacement of the product or product for the shopper at the distribution stage. It is evidence that information has been tampered with. Therefore, since the product information for shoppers has data indicating the gene sequence information, even if the product information for shoppers is fraudulent, it can be surely checked later. The act can be completely suppressed.

In order to solve the above-mentioned problems, the invention according to claim 5 is the information providing apparatus 10 according to any one of claims 1 to 4, as shown in the basic configuration diagram of FIG.
A menu in which menu information indicating a menu in which cooking is possible using the product 30 indicated by the product information for shopper stored in the shopper product information storage unit 12a is stored in association with the product information for shopper. The information storage unit 12b and the menu information extraction unit 11c for extracting the menu information associated with the shopper-specified product information for the shopper from the menu information storage unit 12b are further included, and the transmission unit is provided. 14b is further characterized by further comprising transmitting the menu information extracted by the menu information extracting means 11c for display on the portable terminal device 20.

According to the information providing apparatus 10 of the present invention described in claim 5, when the shopper designates the product information for the shopper, the menu information associated with the product information for the shopper is menu information. It is extracted by the extracting means 11c. Then, the extracted menu information is used for the mobile terminal device 20.
It is transmitted by the transmission means 14b for display at. Therefore, the menu information indicating the menu that can be cooked using the product 30 indicated by the product information for shopper is associated with the product information for shopper, and the menu associated with the product information for shopper designated by the shopper. Since the information is transmitted to the mobile terminal device 20, the shopper can recognize the menu of the dish using the product 30 incorporating the identification information. Therefore, when the identification information is taken in by the mobile terminal device 20, the shopper can obtain menu information related to the product information for the shopper corresponding to the product 30. It will be possible to consider and alleviate the shopper's worries about menus.

In order to solve the above-mentioned problems, the invention according to claim 6 is, as shown in the basic configuration diagram of FIG. 1, in the information providing device 10 according to claim 5, the product information storage for shoppers. A sales floor position information storage means 12c for storing the sales floor position information indicating the sales floor position of the product indicated by the shopper product information stored in the means 12a in the store or the like in association with the shopper product information; The sales floor position information extraction means 11d for extracting the sales floor position information associated with the shopper commodity information extraction means 11a from the sales floor position information storage means 12c.
And the product information extracting means 11 for shoppers.
a further extracts the shopper product information associated with the menu information specified by the shopper from the shopper product information storage means 12a, and the transmitting means 14b further extracts the sales floor position information. The transmission is performed in order to display the sales floor position information extracted by the means 11d on the mobile terminal device 20.

According to the information providing apparatus 10 of the present invention as set forth in claim 6, when the menu information is designated by the shopper, the product information for the shopper associated with the menu information is the product information for the shopper. It is extracted by the extraction means 11a.
Then, the sales floor position information associated with the extracted shopper product information is extracted from the sales floor position information storage means 12c by the sales floor position information extraction means 11d, and the shopper commodity information and the sales floor position information are transmitted by the transmission means 14b. It is transmitted to the mobile terminal device 20. Therefore, when the menu information is specified by the shopper, the shopper information and the sales floor position information associated with the menu information are extracted and transmitted to the mobile terminal device 20 for display on the mobile terminal device 20. The shopper can recognize the product 30 necessary for the menu based on the product information for the shopper displayed on the mobile terminal device 20. Further, since the sales floor position information is also displayed on the mobile terminal device 20, the shopper can easily recognize the sales floor position of the product 30. Therefore, it is a convenient shopping support for shoppers who cannot spend enough time for shopping, such as a housewife with a profession. Therefore, the shopper can easily grasp the products 30 required for the menu and the sales floor positions specified on the mobile terminal device 20, so that they do not forget to purchase all the products 30 required for the menu and in a short time. You can make a purchase.

In order to solve the above-mentioned problems, the portable terminal device according to claim 7 according to the present invention, as shown in the basic configuration diagram of FIG. 20, the identification information fetching means 27 for fetching the identification information from the identification information medium 31 in which the identification information capable of identifying the product is written, and the identification information fetched by the identification information fetching means 27, Terminal side transmitting means 2 for transmitting to the providing side which provides various information regarding the product.
4a, a terminal-side receiving means 24b for receiving the shopper's merchandise information indicating information about the merchandise corresponding to the identification information transmitted by the terminal-side transmitting means 24a, and information received by the terminal-side receiving means 24b. Display means 22 for
It is characterized by including.

According to the portable terminal device 20 of the present invention described in claim 7, when the identification information is taken into the portable terminal device 20 from the identification information medium 31 by the identification information taking means 27, the identification information is sent to the terminal. It is transmitted to the providing side by the side transmitting means 24a. When the terminal-side receiving means 24b receives the shopper product information corresponding to the transmitted identification information, the shopper product information is displayed on the display means 2
Displayed at 2. Therefore, when the identification information is taken into the mobile terminal device 20 from the identification information medium 31, the mobile terminal device 20 transmits the identification information to the provider side and displays that the identification information for shopper corresponding to the identification information is received. As a result, the shopper sends the identification information to the mobile terminal device 20.
The information regarding the product 30 can be easily confirmed based on the shopper identification information displayed on the mobile terminal device 20. Therefore, the product 3 that the shopper wants to know
Since the information of 0 can be easily displayed on the mobile terminal device 20, the shopper can purchase the product 30 at ease.

In order to solve the above-mentioned problems, the invention according to claim 8 is, as shown in the basic configuration diagram of FIG. 2, in the portable terminal device 20 according to claim 7, the identification information fetching means 27. Is a discrimination information storage means 27a for storing discrimination information for discriminating the identification information, an image pickup means 27b for picking up an image of the identification information medium 31, and the image pickup means 2.
The area extracting means 27c for extracting the identification information area in which the identification information is recorded from the image captured by 7b, the image corresponding to the identification information area extracted by the area extracting means 27c, and the discrimination information storing means 27a. Identification means 27 for identifying the identification information based on the stored identification information.
and d.

According to the portable terminal device 20 of the present invention described in claim 8, when the image pickup means 27b picks up the image of the identification information medium 31, the identification information area in which the identification information is written is extracted from the image. It is extracted by the means 27c. Then, the identification information is identified by the identification unit 27d based on the image corresponding to the identification information area and the identification information stored in the identification information storage unit 27a. Therefore, the identification information medium 31 is imaged by using the imaging means 27b, and the identification information identified from the imaged image is fetched, so that the POS (point-of-sal) is realized for realizing the present invention.
e) It is not necessary to use an expensive laser type recognition device used in the terminal device, and if the mobile terminal device 20 is equipped with the imaging means 27b in advance, it can be used. Further, since the identification information can be accurately imaged by using the image pickup means 27b capable of picking up the identification information medium 31 in close proximity, the reliability of the identified identification information can be improved. . Therefore, since the identification information is recognized using the imaging means 27b of the mobile terminal device 20, the inexpensive mobile terminal device 20 can be provided.

A shopping support system according to a ninth aspect of the present invention for solving the above-mentioned problems is, as shown in the basic configuration diagram of FIG. 1, an information providing apparatus 10 according to any of the first to sixth aspects. And an identification information medium 31 in which the identification information corresponding to the product is written, and the mobile terminal device 20 according to claim 7 or 8, and the shopping of the shopper carrying the mobile terminal device 20. A shopping support system for supporting an activity, comprising the receiving means 14 of the information providing device 10.
a is the portable side transmission means 24 of the portable terminal device 20.
The identification information transmitted by a is received, and the mobile reception means 24b of the mobile terminal device 20 receives the identification information from the information providing device 1.
The information transmitted by the transmitting means 14b of 0 is received.

According to the shopping support system of the present invention described in claim 9, when the identification information is taken into the portable terminal device 20 by the identification information taking means 27 from the identification information medium 31, the identification information is sent to the terminal side. The information is transmitted to the information providing device 10 by the transmitting means 24a. Then, in the information providing device 10, the shopper product information corresponding to the received identification information is extracted from the shopper product information storage unit 12a by the shopper product information extraction unit 11a, and the shopper product information is The transmitting unit 14b transmits the identification information to the portable terminal device 20 that has acquired the identification information. Then, in the mobile terminal device 20, the shopper product information received by the terminal-side receiving means 24b is displayed on the display means 22. Therefore, when the shopper takes the identification information from the identification information medium 31 into the mobile terminal device 20, the mobile terminal device 20 transmits the identification information to the information providing device 10, and the information providing device 10 corresponds to the received identification information. Since the product information for the shopper is transmitted to the mobile terminal device 20 and the product information for the shopper is displayed on the mobile terminal device 20, the shopper can carry the identification information into the mobile terminal device 20 to carry it. Since it becomes possible to easily confirm the information on the product 30 based on the shopper identification information displayed on the terminal device 20, and the seller side can give a detailed explanation to the shopper. , Explanation by human tactics is unnecessary. Therefore, if the information of the product 30 that the shopper wants to know is displayed in detail on the mobile terminal device 20, the shopper can purchase with peace of mind, and the seller side can differentiate the service.

[0025]

BEST MODE FOR CARRYING OUT THE INVENTION An embodiment in which a shopping support system using an information providing device and a mobile terminal device according to the present invention is applied to a supermarket will be described below with reference to the drawings of FIGS. explain.

FIG. 3 is a system configuration diagram showing a schematic configuration of the shopping support system according to the present invention, FIG. 4 is a configuration diagram showing a schematic configuration of the information providing apparatus of FIG. 3, and FIG.
6 is a diagram for explaining a file configuration of the information providing device, FIG. 6 is a diagram for explaining an example of product information for shoppers, and FIG. 7 is a configuration showing a schematic configuration of the mobile terminal device of FIG. FIG. 8 is a flowchart showing an example of an information processing device executed by the control unit of the information providing device, FIG. 9 is a diagram showing a display example of a product information screen, and FIG. 10 is a menu list screen G2. 11 is a diagram showing a display example, FIG. 11 is a diagram showing a display example of a menu information screen, FIG. 12 is a diagram showing a display example of a sales floor position information screen, and FIG. 13 is a diagram showing a display example of a layout screen. FIG. 14 is a diagram for explaining an operation example of the shopping support system.

The purchase support system, as shown in FIG.
Information providing device 10 provided in the supermarket 1
The mobile terminal device 20 owned by the shopper visiting the supermarket 1 and the bar code (corresponding to identification information) such as JAN code or ITF code corresponding to the product 30 sold in the supermarket 1 are written. And a barcode medium (corresponding to an identification information medium) 31. The information providing device 10 and the mobile terminal device 20 are configured to be able to send and receive various types of information via the Internet 5.

A well-known personal computer is used as the information providing apparatus 10. When roughly classified as shown in FIG. 4, the control unit 11, the storage unit 12, and the input / output unit 1 are used.
3 and the communication unit 14 and the like. Control unit 11
Is a central processing unit (CPU) that controls the operation of the entire device according to a predetermined program, a ROM that is a read-only memory that stores programs for the CPU, and various data necessary for the processing operations of the CPU. It has a RAM, which is a readable / writable memory, having a work area for storing

As the storage unit 12, a hard disk device is used. The storage unit 12 stores program files and various databases for causing the computer to function as an information providing device. Specifically, as shown in FIG. 5, the information providing program file F, the code information database DB1, the shopper information database DB2, the product information database DB3, the shopper product information database DB4, the menu information database DB5, and the sales floor position information database. Storage unit 1 such as DB6
2 remembers.

The information providing program stored in the information providing program file F is information for causing a computer to function as a means for providing various information to the portable terminal device 20 carried by a shopper who visits a store or the like of the supermarket 1. A product for a shopper, which is a provision program and extracts the product information for a shopper corresponding to the identification information received from the mobile terminal device 20 from the product information for a shopper indicating the information about the product to be provided to the shopper. The control unit 11 as information extracting means, means for outputting the product information for shopper extracted by the product information extracting means for shopper to be transmitted to the mobile terminal device 30 for display on the mobile terminal device 20, and the like. It is an information providing program for operating a (computer).

The code information database DB1 is a product 3
It is configured to have a plurality of code information represented by a pattern (identification information) of the barcode medium 31 attached to 0 or provided in a sales floor near the product 30 and a symbol string corresponding to the pattern (identification information). ing. In this embodiment, the code information associates the identification information with the shopper product information described later.

The shopper information database DB2 has a plurality of shopper information that can identify shoppers who have registered for the service of the shopping support system of the present invention. For example, the shopper information includes data such as name, sex, age, home address, telephone number, mobile terminal device 20 telephone number, and IP address.

The product information database DB3 has product information necessary for managing the products 30 corresponding to the code information. This product information has data such as product code, product type, producer, production date, purchase date, weight, purchase price, wholesale price, retail price, contact information, and the like. For example, when the product 30 is a radish, as shown in FIG. 6, the product code is “12345678” and A: the product type is “food.
"Vegetables and daikon", A: "Shizuoka / Banno" for producers, A: "2001.9.10" on production date, B: "200 on purchase day
1.9.11 ", A:" 100g "for weight, C:" 50 yen "for purchase price, B:" 70 yen "for wholesale price, A:" 100 yen "for retail price, B: for contact "090-***-
*** "is set for each.

The product information database DB4 for shoppers is
It is configured to have product information for shoppers showing information on products 30 to be provided to shoppers. This shopper product information corresponds to the above-mentioned code information and product information, and in the present embodiment, an item with "A" added from the product information stored in the product information database DB3. However, the product information may be extracted and edited in response to the code information received from the mobile terminal device 20.

The menu information database DB5 is configured to have menu information indicating a menu in which the product 30 indicated by the shopper product information can be used for cooking. This menu information is associated with the shopper product information in the shopper product information database DB4, and the menu information can be searched from the shopper product information.

The sales floor position information database DB6 has sales floor position information indicating the sales floor position in the store of the supermarket 1 of the product 30 indicated by the shopper product information. The sales floor position information is associated with the shopper's commodity information in the shopper's commodity information database DB4, and the sales floor position information can be searched from the shopper's commodity information.

In the present embodiment, the information providing program F and the code information database DB described above are used.
1. Various files such as a shopper information database DB2, a product information database DB3, a shopper product information database DB4, a menu information database DB5, and a sales floor position information database DB6 are stored in a CD-ROM, MO.
It is installed in the storage unit 12 from a computer-readable storage medium such as. However, the present invention is not limited to this, and file installation may be performed in various different embodiments such as downloading via communication such as the Internet 5 or a telephone line.

In the present embodiment, the shopper product information database DB4, menu information database DB5,
In addition, the store location information database DB6 corresponds to the shopper's product information storage means, menu information storage means, and sales location information storage means described in the claims, and thus stores each database. Part 12
Functions as a shopper product information storage means, a menu information storage means, and a sales floor position information storage means. Further, the database may be stored in a storage device such as another computer and may be accessed via a network or the like.

As the input / output unit 13, various input devices such as a keyboard and a mouse and a display device such as a display are used, and a signal generated at the input unit is controlled according to an operation of an administrator of the information providing device 10. It is input to the unit 11, and the output unit outputs according to an instruction from the control unit 11.

As the communication unit 14, a communication device such as a LAN card, a wireless device, a modem is used, and it functions as the transmitting means and the receiving means described in the claims. Then, the communication unit 14 outputs the information received from the mobile terminal device 20 or the like via the Internet 5 to the control unit 11 and transmits the information input from the control unit 11 to the designated destination.

Next, the above-mentioned mobile terminal device 20 uses a well-known mobile phone, and as shown in FIG. 7, a control unit 21 for controlling the device and information from the control unit 21 are displayed. A display unit (corresponding to a display unit) 22, an operation unit 23 such as a numeric keypad operated by a user, and a communication unit 2 that enables communication with the information providing apparatus 10 via a communication network or the like.
4. It has a voice processing unit 25 for processing voice, an incoming call generation unit 26 for generating a ring tone, and the like.

In the present invention, this portable terminal device 20 is used.
The barcode reader unit 27 corresponding to the identification information fetching means is added to the above configuration. This barcode reader 27
As the above, a bar code reader of various scanning methods such as manual scanning, CCD scanning, laser scanning and the like can be used.

In the present embodiment, the bar code reader unit 27 realizes the identification information fetching means.
When the mobile terminal device 20 is implemented by a mobile phone having a built-in digital camera, the digital camera may function as an identification information fetching unit and the identification information may be captured by the digital camera.

In the portable terminal device 20 having the above-described structure, the barcode read by the barcode reader 27 from the barcode medium 31 is input to the controller 21 as identification information. Then, the control unit 21 generates a telegram in which the shopper code by which the shopper can be identified is added to the identification information, the contact of the information providing device 10 is designated as the destination of the telegram, and the communication unit 24 is designated. By being output, the communication unit 2
4 to the information providing apparatus 10. Also, the communication unit 2
Various information received from the information providing apparatus 10 in 4 is input to the control unit 21, and the information is output to the display unit 22 so that the information from the information providing apparatus 10 is displayed on the display unit 22.

Next, an example of the information providing process of the control unit 11 functioning as the information providing apparatus 10 by the information providing program of the information providing program file F described above will be described below with reference to the flowchart of FIG.

When the information providing program is executed, FIG.
The information providing process shown in is called, and in step S10, it is determined whether the identification information is received from the mobile terminal device 20 based on the received data from the communication unit 14. When it is determined that the identification information has been received (Y in step S10), in step S11, the shopper information corresponding to the shopper code added to the identification information is extracted from the shopper information database DB2, and step S12.
In the (shopper's product information extraction means), the shopper's product information corresponding to the identification information is extracted from the shopper's product information database DB4, and then the process proceeds to step S13.

In step S13, it is determined whether or not the menu information is associated with the extracted shopper merchandise information, thereby determining whether or not the menu information exists. When it is determined that the menu information does not exist (N in step S13), the process proceeds to step S16. On the other hand, when it is determined that the menu information exists (Y in step S13), the process proceeds to step S14.

In step S14 (menu information extraction means), menu information associated with the shopper product information is extracted from the menu information database DB5, and step S1
In 5, the menu list information indicating the list of menu information is added to the shopper product information, and in step S16, the contact information of the mobile terminal device 20 indicated by the shopper information is designated to obtain the shopper product information. It is output to the communication unit 14,
After that, the process returns to step S10. Then, the communication unit 14 transmits the input shopper product information to the mobile terminal device 20.

As a result, the display unit 22 of the portable terminal device 20.
Displays a product information screen G1 showing the received shopper product information, as shown in FIG. The product information screen G1 has items such as a product code G11, a product image G12, a product type G13, a producer G14, a production date G15, a weight G16, and a retail price 17. Further, when the menu information is associated with the shopper product information, the menu screen G2 shown in FIG. 10 can be displayed from the product screen G1.

The menu list screen G2 has a product code G21, an article type G22, a menu list G23, and a number of people input section G24. The menu list G23 can be selected by the operation section 23. , Menu list G23
When a menu is selected from the menu and the quantity input unit G24 is input, a menu display request is generated by the control unit 21 based on the menu and the number of purchases, and the request is transmitted to the information providing apparatus 10 by the communication unit 24. .

If it is determined in step S10 that the identification information has not been received (N in step S10),
In step S20, it is determined based on the received data from the communication unit 14 whether or not the menu display request has been received. When it is determined that the menu display request is received (Y in step S20), the process proceeds to step S21.

At step S21 (product information extracting means for shopper), the product information for shoppers associated with the menu information specified by the menu display request is extracted from the database DB4 for shoppers, and step S22 ( In the sales floor position information extraction means), the sales floor position information associated with the extracted shopper merchandise information is extracted from the sales floor position information database DB6, and in step S23, the contact address of the mobile terminal device 20 corresponding to the menu display request. Is designated and menu information is output to the communication unit 14, and then the process returns to step S10. Then, the communication unit 14 transmits the input menu information to the mobile terminal device 20.

As a result, the display unit 22 of the portable terminal device 20
The menu information selected by the shopper is displayed as a menu information screen G3 shown in FIG. 11, for example. This menu information screen G3 shows a product code G31, menu name G32, material list G.
33, and when the display of the sales floor position is requested by the operation of the operation unit 23 by the shopper according to the display of the menu information screen G3, the control unit 21 generates a sales floor display request, and the request is It is transmitted to the information providing device 10 by the communication unit 24.

If it is determined in step S20 that the menu display request has not been received (N in step S20), the sales floor display request is received in step S30 based on the received data from the communication section 14. Is determined. When it is determined that the sales floor display request has been received (Y in step S30), in step S31, the sales floor location information extracted in step S22 indicates that the contact address of the mobile terminal device 20 corresponding to the sales floor display request is It is designated and output to the communication unit 14, and then the process returns to step S10. Then, the communication unit 14 transmits the input sales floor position information to the mobile terminal device 20.

As a result, the display unit 22 of the portable terminal device 20.
The sales floor position information indicating the sales floor of the product 30 constituting the menu information selected by the shopper is displayed on the sales floor position information screen G4 shown in FIG. 12, for example. This sales floor position information screen G4 has a product name G41 indicating the name of the product 30 such as radish and chikuwa, a sales floor name G42 indicating the sales floor name of the product 30, and a quantity G43 indicating the quantity of the product 30 necessary for cooking. When the sales department name G42 is selected by operating the operation unit 23, a layout screen G showing the layout of a store or the like is displayed.
5 (see FIG. 13) is displayed.

When it is determined in step S30 that the sales floor display request has not been received (N in step S30), it is determined in step S40 whether the termination request has been received. When it is determined that the end request has not been received (N in step S40), the process returns to step S10. On the other hand, if it is determined that the end request is received (Y in step S40), the process ends.

Therefore, in the above-described embodiment, the control unit 11 of the information providing apparatus 10 includes the shopper product information extraction means, the shopper product information generation means, and the menu information extraction means described in the claims. , And also as a sales floor position information extraction means.

Next, an example of the operation of the shopping support system according to the present invention described above will be described with reference to FIG.

The shopper enters the supermarket 1,
The shopper who desires the service of the shopping support system performs pre-registration (input) of the service implementation IP address in the mobile terminal device 20, and sends an intention confirmation mail to the information providing device 10 to the effect that the service is desired. Then, the information providing device 10 generates shopper information based on the received mail and registers it in the shopper information database DB2.

The shopper, for example, picks up a radish (product)
By causing the barcode reader unit 27 of the mobile terminal device 20 to read the barcode medium 31 of FIG.
The identification information is fetched from the product 30 (). Then, the identification information is transmitted from the mobile terminal device 20 to the information providing device 10 on the selling side ().

The information providing device 10 extracts the product information for shopper corresponding to the received identification information from the product information database for shopper DB4 and transmits the product information for shopper to the portable terminal device 20 (). Then, the mobile terminal device 2
When 0 receives the shopper information, the shopper displays the product information screen G1 shown in FIG. 9 on the display unit 22, so that the shopper can refer to the product information screen G1 to find out, for example, the producer and the production date regarding the radish (product). It is possible to obtain detailed information such as.

If there is menu information regarding the radish (product), the menu list screen G2 (FIG. 10) is displayed on the product information screen G1.
Since the shopper operates the operation unit 23 of the mobile terminal device 20, the menu list screen G is displayed.
2 is displayed on the display unit 22. Then, when the shopper selects, for example, "Oden" from the menu list G23 on the menu list screen G2 and "5 servings" is designated in the number-of-people input section G24, the mobile terminal device 20 is based on these pieces of information.
Generates a menu display request and sends it to the information providing device 10 ().

Upon receiving the menu display request, the information providing apparatus 10 extracts the shopper product information associated with the specified menu information, and extracts the sales floor position information associated with the shopper product information. , And sends the specified menu information to the mobile terminal device 20 (). Then, when the portable terminal device 20 receives the menu information, the menu information screen G3 shown in FIG. 11 is displayed on the display unit 22, so that the shopper refers to the menu information screen G3 to check the materials necessary for the menu. can do.

Therefore, when the portable terminal device 20 captures the identification information, in addition to the product information for the shopper corresponding to the product 30, the menu information related thereto can be obtained, so that the shopper pays attention to the product 30. The menu can be considered from the above, and the shopper's trouble of the menu can be reduced.

When the display of the sales floor position is requested by the operation of the operation section 23 by the shopper in response to the display of the menu information screen G3, the portable terminal device 20 generates a sales floor display request to the information providing device 10. Send(). Then, when the information providing device 10 receives the sales floor display request, it transmits the sales floor position information regarding the menu information corresponding to the request to the mobile terminal device 20 ().

Upon receiving the sales floor position information, the portable terminal device 20 displays the sales floor position information screen G4 shown in FIG.
In this case, the shopper can confirm the sales floor of the material necessary for the menu by referring to the sales floor position information screen G4. Further, when the sales department name G42 of the sales department position information screen G4 is selected by the operation of the operation unit 23, the layout screen G5 shown in FIG. 13 is displayed on the display unit 22, which is necessary even in an unfamiliar store in a short time. You can purchase goods.

As described above, when the shopper takes in the identification information from the bar code medium (identification information medium) 31, the mobile terminal device 20 transmits the identification information to the information providing device 10. Information providing device 1
0 transmits the product information for shoppers corresponding to the received identification information to the mobile terminal device 20, and displays the product information for shoppers on the mobile terminal device 20, so the shopper carries the identification information. The merchandise 3 based on the shopper identification information displayed on the mobile terminal device 20 when taken into the terminal device 20.
Since it becomes possible to easily confirm the information regarding 0 and the sales side can give a detailed explanation to the shopper, it is not necessary to explain by the human tactics. Therefore, if the information of the product 30 that the shopper wants to know is displayed in detail on the mobile terminal device 20, the shopper can purchase with peace of mind, and the seller side can differentiate the service.

In the above-described embodiment, the case in which the portable terminal device 20 carried by the shopper is used has been described, but the present invention is not limited to this, and the seller prepares the portable terminal device 20. Other embodiments, such as lending to a shopper, are also possible.

Next, another embodiment in which the shopper product information of the shopper product information database DB4 has the Internet Protocol (IP) address of the producer who produced the product 30 will be described. .

The shopper uses the mobile terminal device 20 to select the product 3 concerned.
When the identification information of 0 (bar code or the like) is transmitted to the information providing 10 side, the information providing device 10 returns the product information for shopper including the IP address to the mobile terminal device 20.

The shopper uses the display unit 23 of the mobile terminal device 20.
The operation section 22 is operated to select the IP address from the product information for the shopper displayed in, and the send button is pressed. Then, the mobile terminal device 20 generates a product confirmation request based on all or a part of the displayed shopper product information, and transmits the request to the contact point indicated by the selected IP address. The product information for the shopper includes the product name, product content, production date, place, store,
It is assumed that the distribution channel is described.

When the shopper requests the product confirmation as described above, the producer checks the product information for the shopper transmitted from the shopper, and confirms that the product is produced by the shopper. Check the result and notify the shopper of the result. Specifically, if you feel that it has been tampered with, it will warn the shopper to interrupt the purchase,
In the normal case, the shopper can proceed with the purchase with peace of mind. Further, the producer can add information that promotes sales to the shopper.

Therefore, the shopper can obtain the means for directly contacting the producer by providing the shopper product information with the data that enables the shopper to directly contact the producer. For example, even if a distributor commits fraud, the chances of being exposed later increase, and fraud with respect to the product information for shoppers can be suppressed.

However, even with the measures described above,
It may not be effective against organizational fraud. For example, the beef spongiform encephalopathy (BSE) beef, which has become a hot topic recently, is indistinguishable after being disassembled, but the producer confirms it even if the shopper requests the product display confirmation. I can't.

Therefore, the shopper product information of the shopper product information database DB4 is configured to have a gene information corresponding code that can uniquely correspond to the gene sequence information of the product 30, or a corresponding gene. The link data is provided so that the sequence information can be referred to.

The shopper uses the gene information corresponding code in the product information for shopper at the IP address of the producer included in the product information for shopper sent from the information providing device 10 side (store). To send. Then, the producer confirms whether or not the received code corresponding to the genetic information belongs to his own cow. If it is normal, that is, if it is confirmed that it is its own production cow, the producer or the information processing device of the producer informs the portable terminal device 20 of the shopper that the apparent display content is correct. At the same time, the gene sequence information obtained by extracting the code corresponding to the gene information using a unique inverse conversion means is transmitted.

By confirming the contents displayed on the portable terminal device 20, the shopper can confirm that the product information for the shopper is apparently correct.
If the shopper is satisfied, this is enough. However, if the customer is not satisfied, or if he or she has more distrust, the following is done.

The gene sequence information displayed on the mobile terminal device 20 is provided by the seller on the MO, CD-RW.
Store it in a storage device such as a storage device and bring it home. At a later date, if a part of the purchased beef is brought to a public health center and the purchased meat fragment gene information is extracted, it can be compared with the brought back gene sequence information. If they match, it proves that the beef of the producer has been distributed to the shopper (consumer) under the normal labeling. If they do not match, it is evidence that the product has been replaced or the product information has been tampered with at the distribution stage.

Therefore, since the product information for shoppers has data indicating gene sequence information, it is possible to surely check even if the product information for shoppers is fraudulent. Can completely deter false cheating.

In the above description of the embodiment, the case where the gene sequence information is present as a part of the list of the product information for shoppers is used. However, the IP address is IPv6 (Internet Pro
It is also possible to incorporate the gene sequence information into the IP address as a tocol version 6) system.

Incorporation into the IPv6 system will be described below. The current IP addresses are exhausted, making it difficult to obtain new addresses. Therefore, a new IPv6 address system having an address range of 128 bits is under study. In the same system, 128 with 2 addresses
You can set addresses almost inexhaustibly. There are various address allocation methods such as a unicast address, a multicast address, and an anycast address, but in any case, an area where the user can freely set is prepared.

Therefore, it is possible to assign a part of the area of the address mark to each individual of the food animal and uniquely associate a part of the genetic information of the individual with the part of the address mark.

This action is as follows. The shopper is the IPv6 system producer I in the shopper product information.
When communicating with the P address, the producer can convert the gene information corresponding code of the IP address into the gene sequence information using the unique reverse conversion means. The subsequent processing is the same as that described above.

That is, the shopper purchases the product 3 to be purchased.
By simply accessing the IP address corresponding to 0, the gene sequence information regarding the product 30 can be obtained from the producer or the like, so that it can be easily confirmed whether or not the product 30 is a normal product.

Next, another embodiment of the identification information fetching means of the above-mentioned portable terminal device 20 will be described. In addition,
The same or corresponding parts as those described in the above-mentioned embodiment are designated by the same reference numerals, and detailed description thereof will be omitted.

FIG. 15 is a block diagram showing another embodiment of the portable terminal device, and FIG. 16 is a part of a cross section passing through the straight line AA when the camera body of FIG. 15 faces the back surface. FIG. 17 is a flowchart showing an example of the barcode identification processing performed by the camera, and FIG. 18 is a diagram for explaining the relationship between the barcode identification area and the detection line.

As shown in FIGS. 15 and 16, the mobile terminal device 20 has a control unit 21 for controlling the device and a display unit for displaying information from the control unit 21, as in the above-described embodiment. 22, an operation unit 23 such as a numeric keypad operated by a user, a communication unit 24 that enables communication with the information providing apparatus 10 via a communication network, a voice processing unit 25 that processes voice, and a ring tone. It has an incoming call generating unit 26 and the like for generating.

As another embodiment of the identification information fetching means, in the configuration of the portable terminal device 20, a near focus switching type camera 270 (hereinafter referred to as a camera) corresponding to an image pickup means.
7, the barcode reader unit 27 of FIG.
Has been replaced by.

The camera 270 includes the camera body 271 and the lens of the camera body 271 on the surface 2 of the portable terminal device 20.
Rotation mechanism 27 that enables rotation from the 0a side to the back surface 20b side
2 and a close-up lens 273 provided on the back surface 20b side and facing the lens of the camera body 271 facing the back surface 20b side.

By embedding the close-up lens 273 in the back surface 20b of the mobile terminal device 20, the close-up lens 273 and the lens of the camera body 271 constitute a super close-up lens system, so that a laser bar code reader is provided. The distance is similar to the above, that is, it is possible to image up to 5 cm or less. The advantage of capturing an image close to the barcode 31a is that the background other than the barcode 31a is reduced, the image processing for extracting the barcode area is simplified, and the resolution is increased, so that the recognition accuracy is improved. improves.

With the article 30 picked up, the camera 27
With the 0 lens facing the back surface 20b, the camera 270 is brought close to the item 30, and the camera imaging area E is aligned with the barcode 31a and the number code 31b of the barcode medium 31 attached to the item 30, as shown in FIG. As described above, the image pickup screen M showing the image being picked up is displayed on the display unit 22. Then, the imaging screen M includes a barcode identification area M1 indicating an area to be identified by the barcode 31a,
It has an identification code area M2 in which the recognized numeric code 31b is displayed.

Next, after the image of the bar code 31a is picked up, an outline of the operation will be described with reference to the flowchart of FIG. Will be explained. A memory (not shown) of the camera 270 corresponds to the discrimination information storage unit and stores the discrimination information for discriminating the identification information.

First, the shopper is in the bar code identification area M1.
The camera 270 is positioned and an image is captured so that the image is displayed on the barcode 31a by superimposing the image on the barcode 31a.
When the barcode (identification information) 31a is imaged in this manner, the barcode identification process of FIG. 17 is executed, and the identification information area in which the barcode 31a is written from the imaged image,
That is, the barcode area corresponding to the barcode identification area M1 is extracted (step B1: area extracting means). The image processing system of the mobile terminal device 20 may detect the area of the vertical bar pattern row and automatically extract the area as a barcode area.

Then, as shown in FIG. 18, the detection line L is set so as to cross the extracted bar code area, for example (step B2). Note that the detection line L does not necessarily need to be set so as to be orthogonal to the barcode area. If the detection line L traverses the entire barcode area, for example, from the upper left to the lower right of the barcode area (L
1) The lines may be set diagonally from the lower left to the upper right (L2).

When the pixels on the detection line L are scanned and the luminance level is binarized by using an appropriate threshold value, bar code thickness column data is detected (step B3). The length of the thickness column varies depending on the size of the captured image and the inclination of the detection line L even when the same barcode 31a is captured. Therefore, the detection line L should be uniform under each condition, that is, the distance from the position where the leftmost bar is detected to the position where the rightmost bar is detected is uniform. (Step B4).

The detection line L may be one line, but since it may lack stability, three lines (L, L1, L2) are drawn as shown in FIG. 18, and after normalization, The image pickup environment resistance may be improved by taking a logical product.

Then, when the thickness normalization is completed,
The barcode 31a is identified by previously collating the same thickness column data with a dictionary (discrimination information) describing the relationship between the thickness column and the code (step B5: identification means), and the identification result is used as identification information. The control unit 21 acquires and identifies information.
(See FIG. 7).

Therefore, in this embodiment, the camera 270 is used.
Of the microcomputer functions as the area extracting means and the identifying means described in the claims.

As described above, when the bar code (identification information) medium 31 is imaged by the camera body (imaging means) 271, the bar code area (identification information area) in which the bar code 31a is marked is formed from the image. To be extracted. Then, the identification information is identified based on the image corresponding to the identification information area and the dictionary (discrimination information). Therefore, by using the camera body (imaging unit) 271, the identification information medium 31
Is captured and the identification information identified from the captured image is fetched. Therefore, in order to realize the present invention, POS (point-of-
sale) It is no longer necessary to use an expensive laser type recognition device used in a terminal device, and the mobile terminal device 20
If the camera body 271 is equipped in advance, it can be used. Further, since the identification information can be accurately imaged by using the camera 270 that can image the barcode (identification information) medium 31 in close proximity, the reliability of the identified identification information can be improved. You can Therefore, since the identification information is recognized using the camera 270 of the mobile terminal device 20, the inexpensive mobile terminal device 20 can be provided.

The bar code medium (identification information medium) 3
1 is usually a barcode 31a and a numeric code 3
1b is described. Therefore, the numerical code 31
There is no problem even if b is recognized as a character. further,
The logical product of the code result recognized from the barcode 31a and the code result obtained by character-recognizing the numeric code 31b may be checked, and if they do not match, the shopper may be requested to take another image.

Furthermore, the display function of the camera-equipped mobile terminal device 20 has the following advantages. For example, when the result of recognizing the barcode number is displayed on the display screen of the mobile terminal device 20 and then transmitted to the provider, the product information for shoppers is returned and displayed on the display screen as a reply. Since the product information for the shopper also includes the product code corresponding to the product 30, the shopper can identify the product code number sent from the mobile terminal device 20 and the product code number returned from the provider. Both can be visually confirmed. Therefore, it is possible to prevent the trouble that the displayed product information for shopper is not the information of the product 30 inquired.

[0102]

As described above, according to the information providing apparatus of the present invention described in claim 1, when the identification information is received from the portable terminal device, the shopper merchandise information corresponding to the identification information is extracted. , If the product information for the shopper received by the mobile terminal device is displayed because it is transmitted to the mobile terminal device for display, the shopper can capture the identification information attached to the product in the mobile terminal device. This makes it possible to easily confirm the information about the product. In addition, the seller stores various kinds of information such as detailed product explanations as the shopper's product information so that the identification information is taken into the mobile terminal device, that is, the shopper responds to the request from the shopper. Since the product information for use can be provided to the mobile terminal device, the seller can give a detailed explanation to the shopper without giving an explanation by the human tactics. Furthermore, since it is not necessary to post a manual or the like that describes the product on the sales floor, it is possible to effectively use the sales floor. Therefore, by providing the information providing device in the store or the like, it is possible to provide the information of the product that the shopper needs.

According to the invention of claim 2, claim 1
In addition to the effects of the invention described in (3), since the product information for the shopper is generated based on the information that can be provided to the shopper from the product information, for example, the product name and the expiration date of the existing product information, Since it becomes possible to divert information such as the selling price and it is not necessary to newly generate the shopper product information in order to provide it to the shopper, it can be easily handled and realized. Therefore, since the product information for shoppers can be easily generated, the work on the selling side can be reduced and the information can be provided according to the request from the shopper.

According to the invention of claim 3, claim 1
Or, in addition to the effect of the invention described in item 2, the shopper's product information has contact data such as an Internet Protocol (IP) address and an email address. It is possible to confirm the validity of the product information for use with the producer of the product. Therefore, since the product information for shoppers has data that allows the shopper to directly contact the producer, for example, even if the distributor makes a fraud, the chances of being exposed later will increase,
It is possible to prevent fraud in the shopper product information.

According to the invention of claim 4, claim 1
In addition to the effect of the invention described in any one of 3 to 3, since the product information for shoppers has data that can uniquely correspond to the gene sequence information of the product, a part of the beef purchased can be sent to a public health center or the like. Bring in and extract the purchased meat fragment gene information, compare this information with the gene sequence information in the shopper's product information, and if they match, the beef of the producer is displayed under the normal display of the shopper (consumer). ) Has been circulated, and if they do not match, it will be proof that the product has been replaced or the product information for shoppers has been tampered with at the distribution stage. Therefore, since the product information for shoppers has data indicating the gene sequence information, even if the product information for shoppers is fraudulent, it can be surely checked later. It has the effect of being able to completely deter actions.

According to the invention of claim 5, claim 1
In addition to the effect of the invention described in any one of 4 to 4, menu information indicating a menu in which the product indicated by the product information for the shopper can be used for cooking is associated with the product information for the shopper and designated by the shopper. Since the menu information associated with the product information for shoppers is transmitted to the mobile terminal device, the shopper can recognize the menu of dishes using the products in which the identification information is captured.
Therefore, if the identification information is taken in by the mobile terminal device, it is possible to obtain not only the product information for the shopper corresponding to the product but also the menu information related thereto, so that the shopper should consider the menu from the focused product. This makes it possible to alleviate the shopper's worries about menus.

According to the invention of claim 6, claim 5
In addition to the effect of the invention described in 1., when the shopper specifies the menu information, the shopper information and the sales floor position information associated with the menu information are extracted and displayed on the mobile terminal device. Since it is transmitted to the device, the shopper can recognize the product necessary for the menu based on the product information for the shopper displayed on the mobile terminal device. Further, since the sales floor position information is also displayed on the mobile terminal device, the shopper can easily recognize the sales floor position of the product. Therefore, it is a convenient shopping support for shoppers who cannot spend enough time for shopping, such as a housewife with a profession. Therefore, the shopper can easily grasp the products required for the menu and the sales floor position specified on the mobile terminal device, so that they can purchase all the products required for the menu in a short time without forgetting to buy them. There is an effect that can be.

As described above, according to the portable terminal device of the present invention as defined in claim 7, when the identification information is taken into the portable terminal device from the identification information medium, the portable terminal device sends the identification information to the provider side. Since it is displayed when the shopper identification information corresponding to this identification information is transmitted, the shopper identification information displayed on the mobile terminal device if the shopper takes the identification information into the mobile terminal device. It is possible to easily confirm the information about the product based on the. Therefore, the information of the product that the shopper wants to know can be easily displayed on the mobile terminal device, so that the shopper can purchase the product with peace of mind.

According to the invention of claim 8, claim 7
In addition to the effect of the invention described in (1), since the identification information medium is imaged by using the imaging means and the identification information identified from the imaged image is taken in, the POS (point-
of-sale) It is no longer necessary to use an expensive laser type recognition device used in a terminal device, and it is possible to divert the portable terminal device if it is equipped with an imaging means in advance. Further, since the identification information can be accurately imaged by using the image pickup means capable of picking up the image of the identification information medium in close proximity, the reliability of the identified identification information can be improved. Therefore, since the identification information is recognized by using the imaging means of the mobile terminal device, it is possible to provide an inexpensive mobile terminal device.

As described above, according to the shopping support system of the present invention as set forth in claim 9, when the shopper takes the identification information from the identification information medium into the mobile terminal device, the mobile terminal device stores the identification information. It transmits to the information providing device, the information providing device transmits the product information for shopper corresponding to the received identification information to the mobile terminal device, so that the product information for shopper is displayed on the mobile terminal device. By incorporating the identification information into the mobile terminal device, the shopper can easily confirm the information about the product based on the identification information for the shopper displayed on the mobile terminal device. It will be possible to provide detailed explanations, and it is not necessary to explain using human tactics. Therefore, when the information of the product that the shopper wants to know is displayed in detail on the mobile terminal device, the shopper can purchase with peace of mind, and the seller side can differentiate the service.

[Brief description of drawings]

FIG. 1 is a diagram showing a basic configuration of a shopping support system of the present invention.

FIG. 2 is a diagram showing a configuration of an identification information fetching unit of FIG.

FIG. 3 is a system configuration diagram showing a schematic configuration of a shopping support system according to the present invention.

4 is a configuration diagram showing a schematic configuration of the information providing apparatus of FIG.

FIG. 5 is a diagram for explaining a file configuration of the information providing device.

FIG. 6 is a diagram illustrating an example of product information for shoppers.

7 is a configuration diagram showing a schematic configuration of the mobile terminal device of FIG.

FIG. 8 is a flowchart illustrating an example of an information processing device executed by a control unit of the information providing device.

FIG. 9 is a diagram showing a display example of a product information screen.

FIG. 10 is a diagram showing a display example of a menu list screen.

FIG. 11 is a diagram showing a display example of a menu information screen.

FIG. 12 is a diagram showing a display example of a sales floor position information screen.

FIG. 13 is a diagram showing a display example of a layout screen.

FIG. 14 is a diagram for explaining an operation example of the shopping support system.

FIG. 15 is a configuration diagram showing another embodiment of a mobile terminal device.

16 is a cross-sectional view showing a part of a cross section passing through a straight line AA when the camera body of FIG. 15 faces the back surface.

FIG. 17 is a flowchart illustrating an example of barcode identification processing performed by a camera.

FIG. 18 is a diagram for explaining a relationship between a barcode identification area and a detection line.

[Explanation of symbols]

10 Information Providing Device 11a Product Information Extracting Means for Shoppers (Control Unit of Information Providing Device) 11b Product Information Generating Means for Shoppers (Control Unit of Information Providing Device) 11c Menu Information Extracting Means (Control Unit of Information Providing Device) 11d Sales floor position information extraction means (control section of information providing apparatus) 12a Product information storage means for shopper (storage section of information providing apparatus) 12b Menu information storage means (storage section of information providing apparatus) 12c Sales floor position information storage means (information Storage unit of providing device) 14a Receiving means (communication unit of information providing device) 14b Transmitting device (communication unit of information providing device) 20 Mobile terminal device 22 Display means (display unit of mobile terminal device) 24a Terminal side transmitting device (mobile device) Communication unit of terminal device) 24b Terminal-side receiving unit (communication unit of mobile terminal device) 27 Identification information capturing unit (bar code reader unit of mobile terminal device) 27a Discrimination information storage means (camera) 27b Imaging means (camera) 27c Area extraction means (camera) 27d Identification means (camera) 30 Product 31 Identification information medium (barcode medium)

Claims (9)

[Claims] 1. An information providing device that provides various information to a mobile terminal device carried by a shopper who visits a store or the like, and stores the shopper product information indicating information about products to be provided to the shopper. Product information storage means for shopper, receiving means for receiving from the mobile terminal device identification information capable of identifying the product taken in by the mobile terminal device, and the identification received by the receiving means. Shopper product information extraction means for extracting the shopper product information corresponding to information from the shopper product information storage means, and the shopper product information extracted by the shopper product information extraction means An information providing device, comprising: a transmitting unit that transmits to the mobile terminal device for display on the terminal device. 2. The product information storage unit for shopper, which generates the product information for shopper based on the information extracted from the product information necessary for managing the product, and the product information storage unit for shopper is provided. The information providing device according to claim 1, wherein the product information for shopper generated by the product information generating unit for shopper is stored. 3. The information according to claim 1, wherein the shopper product information includes contact data that enables communication between a producer who produced the product and the shopper. Providing device. 4. The information providing device according to claim 1, wherein the shopper product information has data that can uniquely correspond to the gene sequence information of the product. 5. The menu information, which indicates a menu in which the product can be cooked using the product indicated by the product information for the shopper stored in the product information storage unit for the shopper, is associated with the product information for the shopper. Further comprising: menu information storage means for storing; menu information extracting means for extracting the menu information associated with the shopper specified product information for the shopper from the menu information storage means; and the transmitting means. The information providing apparatus according to claim 1, further comprising: transmitting the menu information extracted by the menu information extracting unit for displaying on the mobile terminal device. 6. The sales floor position information indicating the sales floor position in the store etc. of the product indicated by the shopper product information stored in the shopper product information storage means is associated with the shopper product information. A sales floor position information storage unit that stores the sales floor position information extraction unit that extracts the sales floor position information associated with the shopper product information extracted by the shopper product information extraction unit from the sales floor position information storage unit, Further comprising: the shopper product information extraction means further extracts the shopper product information associated with the menu information specified by the shopper from the shopper product information storage means, and transmits the The means further performs the transmission in order to display the sales floor position information extracted by the sales floor position information extracting means on the portable terminal device. Broadcast providing device. 7. A portable terminal device for supporting a shopping activity of a shopper who is carrying, wherein the identification information is taken in from an identification information medium having identification information capable of identifying a product. Means, terminal-side transmitting means for transmitting the identification information captured by the identification-information capturing means to a provider side that provides various kinds of information regarding the product, and the product corresponding to the identification information transmitted by the terminal-side transmitting means. A mobile terminal device, comprising: a terminal-side receiving unit that receives product information for shoppers indicating information about the shopper; and a display unit that displays the information received by the terminal-side receiving unit. 8. The identification information fetching means stores discrimination information for discriminating the identification information, an image capturing means for capturing an image of the identification information medium, and an image captured by the image capturing means. Area extracting means for extracting an identification information area in which the identification information is written, and the image corresponding to the identification information area extracted by the area extracting means and the identification information stored in the identification information storage means. The mobile terminal device according to claim 7, further comprising: an identification unit that identifies the identification information based on the identification information. 9. The information providing device according to claim 1, an identification information medium in which the identification information corresponding to the product is recorded, and the mobile terminal device according to claim 7 or 8. A shopping support system for supporting a shopping activity of the shopper carrying the mobile terminal device, wherein the receiving means of the information providing device is transmitted by the mobile side transmitting means of the mobile terminal device. The shopping support system, which receives the identification information, and the mobile reception means of the mobile terminal device receives the information transmitted by the transmission means of the information providing device.