JP2003131604A - Advertising display method and advertisement data distribution server - Google Patents

Abstract

(57) [Summary] [PROBLEMS] To provide a variety of display conditions for advertisements displayed on a display device of a navigation device, and to set an appropriate advertisement fee. An advertisement distribution server of an advertisement distribution sensor.
1 transmits the advertisement data to the navigation device 10 of the vehicle. At this time, the advertisement distribution server 21 selects the navigation device 10 to which the advertisement data is to be distributed according to the gender, age, occupation, and the like of the target user determined for each advertisement data, and Only transmit the advertising data. In addition, the advertisement data includes display condition data such as a period for displaying an advertisement, a day of the week, a time zone, and the like. The navigation device 10 performs the same navigation only when the display condition represented by the display condition data is satisfied. An advertisement based on the advertisement data is displayed on the display device of the device 10. The advertisement fee is determined according to the display condition of the advertisement data and the target user.

Description

Detailed Description of the Invention

[0001]

TECHNICAL FIELD The present invention relates to an advertisement display method for displaying an advertisement based on advertisement data distributed from an advertisement data distribution server to a terminal on a display device of the terminal, and advertisement data for transmitting the advertisement data to the terminal. Regarding distribution server.

[0002]

2. Description of the Related Art Conventionally, for example, Japanese Unexamined Patent Publication No. 2000-193.
As disclosed in Japanese Patent No. 477, the location data of the facility is stored in a CD-ROM used by the navigation device, and the data regarding the business hours and holidays of the facility represented by the location data of the facility is stored in the CD. -RO
When the facility data is stored in M and used for setting a destination (destination), the date and time of arrival at the destination is calculated, and the calculated date and time of arrival and the business hours and There is known a navigation device configured to compare data related to holidays and give a notification according to the comparison result.

[0003]

However, according to the above-mentioned conventional technique, the data about the facility is only about the business hours and holidays of the facility, and C
Since the data is stored in the D-ROM, it cannot cope with various business modes that change from moment to moment, so there is a problem that it is not sufficient as an advertisement for the facility.

[0004]

SUMMARY OF THE INVENTION The present invention has been made to address the above-described problems, and its purpose is to meet the demand of advertisers as advertisements for facilities (shops, restaurants, gas stations, playgrounds, etc.). The purpose of this is to make it possible to carry out compliant advertisements by using a terminal such as a navigation device.

In order to achieve the above object, an advertisement display method according to the present invention is an advertisement display method for displaying an advertisement based on advertisement data distributed from an advertisement data distribution server to a terminal on a display device of the terminal. The advertisement data is data regarding a period during which an advertisement based on the advertisement data is displayed on the display device of the terminal, data regarding a time period during which the advertisement is displayed on the display device of the terminal, and the advertisement is displayed on the display device of the terminal. The advertisement data distribution server or the terminal includes as a condition for displaying at least one data of data regarding a displayed day of the week and data regarding the number of times the advertisement is displayed on the display device of the terminal. , Determines whether or not the conditions for performing the display are satisfied, and displays the advertisement on the display device of the terminal according to the determination result. Shimesuru.

According to this, the advertisement data is distributed to the terminal equipped with the display means such as the car navigation system. The advertisement data includes, for example, data regarding the period during which the advertisement is displayed on the display device of the terminal, such as May 24, 2001 to September 8, 2001, and the advertisement such as 8:00 pm to 10:00 pm Is displayed on the same display device, data regarding the days when the advertisement is displayed on the display device such as Saturday and Sunday, and the advertisement is displayed on the display device such that the total number of advertisements is 100. At least one of the data relating to the number of repetitions is included as data representing a condition for displaying, and the advertisement data distribution server or the terminal satisfies the condition for displaying (advertising condition). It is determined whether or not to perform, and an advertisement based on the advertisement data is displayed on the display device of the terminal according to the determination result. As a result, the advertiser can select an advertising method that can satisfy his or her requirements from abundant advertising conditions. Further, since the advertisement data is distributed to the terminal, the advertisement content can be changed immediately as needed, and the freshness of the advertisement can be maintained in good condition.

[0007] In this case, it is preferable that the advertisement fee is determined according to the condition of the advertisement data for performing the display.

According to this, it becomes possible for the advertiser to select an advertising method that can satisfy his or her requirements by paying an appropriate advertising fee.

The advertisement data distribution server according to the present invention further comprises an advertisement data distribution means for distributing the advertisement data to a terminal having a display device and performing an advertisement based on the advertisement data to the display device. The distribution means provides the terminal with data regarding a period during which the advertisement based on the advertisement data is displayed on the display device of the terminal, data regarding a time period during which the advertisement is displayed on the display device of the terminal, and the advertisement with the advertisement. It is configured to transmit at least one of data regarding a day of the week displayed on the display device of the terminal and data regarding the number of times the advertisement is displayed on the display device of the terminal.

According to this, similarly to the above, the advertiser can select an advertisement method that can satisfy his or her requirements from abundant advertisement conditions, and display the advertisement at a desired timing on the display device of the terminal. You can In addition, the freshness of the advertisement can be maintained well.

Another advertisement data distribution server according to the present invention is an advertisement data distribution server for distributing the advertisement data to a terminal which has a display device and performs an advertisement based on the advertisement data to the display device. User data storage means for storing data relating to the user, target user data for specifying a user who is an advertisement target based on the advertisement data defined corresponding to the advertisement data, and the user data storage means From the user-related data stored in, the terminal of the user to whom the advertisement data is to be distributed is selected, and the advertisement data is distributed to the selected terminal. The advertisement data is data regarding the period during which the advertisement based on the advertisement data is displayed on the display device of the terminal, and the advertisement is the same. At least one of data regarding the time zone displayed on the display device, data regarding the day of the week on which the advertisement is displayed on the display device of the terminal, and data regarding the number of times the advertisement is displayed on the display device of the terminal. It contains one data.

According to this, the advertisement data distribution server
A user to whom an advertisement based on the advertisement data is to be made is selected based on predetermined target user data corresponding to the advertisement data, and the advertisement data is distributed to the terminal of the user. Therefore, unnecessary distribution of advertisement data can be avoided, and the communication data amount of the advertisement server can be reduced. In addition, the advertisement data includes data regarding the period during which the advertisement is displayed on the display device of the terminal, data regarding the time period during which the advertisement is displayed on the display device of the terminal, and the like. Since the data including the condition for determining whether or not to perform is included, the terminal can display the advertisement at an appropriate timing based on this data. As a result, there is a high possibility that only advertisements that the user of the terminal is interested in will be displayed, so that the user can effectively use the advertisements. Further, the advertiser can select an advertising method that can satisfy his or her requirements from abundant advertising conditions. Further, since the advertisement data is distributed to the terminal, the advertisement content can be changed immediately as needed, and the freshness of the advertisement can be maintained in good condition.

[0013]

BEST MODE FOR CARRYING OUT THE INVENTION Embodiments of an advertisement distribution system (advertisement display method, advertisement data distribution method, advertisement data distribution server, and terminal) according to the present invention will be described below with reference to the drawings. This system, the overall configuration of which is shown in FIG. 1, includes a navigation device 10 as a mobile terminal mounted on each vehicle, and an advertisement data distribution server 21 installed in an advertisement distribution center 20. The advertisement data distribution server 21 is communicably connected to computers 30 and 40 of arbitrary companies A and B, which are advertisers, via a network NW such as the Internet.

As shown in FIG. 2, the navigation device 10 has a microcomputer 11 as a main component, and the microcomputer 11 has a CPU 11a, a ROM 11b, a RAM 11c, which are interconnected by a bus.
And an input / output interface 11d. CP
The U 11a is adapted to execute a program (routine), which will be described later, stored in the ROM 11b while utilizing the data storage function of the RAM 11c. The navigation device 10 also includes the input / output interface 11
GPS device 12, terrestrial communication device 13 connected to d,
The display device 14, the audio device 15, the external memory 16, and the operation unit 17 are included.

The GPS device 12 is connected to the antenna 12a for receiving GPS signals from the GPS satellites 31, 32, 33 shown in FIG. 1, and receives via the antenna 12a every predetermined time. The position where the own vehicle is present (hereinafter referred to as "own vehicle position S") is specified by the GPS signal, and data concerning the specified own vehicle position S is transmitted to the microcomputer 11. There is.

The terrestrial communication device 13 is connected to the terrestrial antenna 13a and performs wireless communication with the advertisement distribution center 20 shown in FIG. 1, and the computer 11 and the advertisement data distribution server 21 of the advertisement distribution center 20. To exchange data with. The display device 14 is
A display (not shown) is included to display necessary maps, advertisements and the like in accordance with an instruction signal from the microcomputer 11. The audio device 15 is connected to the speaker 15a and is connected to the microcomputer 11
The required sound is generated according to the instructions.

The external memory 16 is a hard disk or MO.
A database including a rewritable non-volatile memory such as a flash memory and the like, which is necessary for a program for route determination executed by the CPU 11a, a program for displaying advertisements described later, map data, and advertisement data described later. It stores (saves / stores) information, supplies the same data to the microcomputer 11, and
Necessary information is stored according to an instruction from the CPU 11a. The operation unit 17 includes an operation switch, and is capable of inputting a destination G and giving instructions such as selecting a route.

With the above configuration, the navigation device 1
0 determines a route from the vehicle position S to the destination G, selects map data to be displayed from the external memory 16 according to the vehicle position S, and displays a map based on the map data. It is designed to be displayed on 14 displays.

The advertisement data distribution server (computer) 21 shown in FIG. 3 is a CPU 21 connected to each other by a bus.
a, ROM 21b, RAM 21c, hard disk 21
d, and the input / output interface 21e.

The CPU 21a is adapted to execute a program (routine), which will be described later, stored in the ROM 21b or the hard disk 21d while utilizing the data storage function of the RAM 21c. Also, the CPU 21a
The terrestrial communication device 22, the wired communication device 23, the database 24, and the operating device 25 such as a keyboard are connected via the input / output interface 21e.

The terrestrial communication device 22 is provided with an antenna 22a, receives a signal from the navigation device 10 of the vehicle through the antenna 22a, provides the received signal to the advertisement data distribution server 21, and the advertisement. Information such as advertisement data is transmitted to the navigation device 10 according to an instruction from the data distribution server 21.
The wired communication device 23 is connected to the computers 30 and 40 of the company A and the company B shown in FIG. 1 via the network NW, and data between these computers 30 and 40 and the advertisement data distribution server 21. It has become possible to give and receive.

The database 24 is composed of a hard disk and stores a plurality of advertisement data and vehicle IDs of vehicles constituting the advertisement distribution system (I of the navigation device 10).
D), the navigation device 1 associated with the vehicle ID
Data such as data related to 0 users is stored and stored. The data on the user includes data on the sex, age, address, hobbies, occupation, family structure, etc. of the user. In this way, the database 24 constitutes an advertisement data storage means and a user data storage means.

Next, the advertisement data handled by the advertisement distribution system will be described. As shown in Table 1 below, the advertisement data includes display condition data indicating a condition for displaying an advertisement such as an advertisement display area, an advertisement period, a day of the week on which the advertisement is performed, a time zone when the advertisement is performed, and the like. Navigation device 1 that should perform advertisement (should deliver advertisement data)
The target user data for specifying the sex of the user of 0, the data regarding the age of the user, and the like.

[0024]

[Table 1]

The advertisement display area is, as shown in FIG.
It is a predetermined partitioned area (areas A1 to A8 in the example of FIG. 4) of the map displayed on the display device 14 of the navigation device 10, and specifies an area for displaying an advertisement. In addition, the advertiser who can display the advertisement (the icon IC representing his or her facility, which is an advertisement) in each area is limited to those who have the location of the facility in the area.
The advertising period is, for example, January 1, 2003 to 2003 1,
It represents the period during which the advertisement may be displayed on the display device 14, such as the 31st of the month. The days when advertisements are held are, for example, Monday,
Represents the days on which the advertisement may be displayed on the display device 14, such as Wednesday, Friday, and Saturday. The time period in which the advertisement is performed is, for example, 18:00 to 20:00, and the advertisement is displayed on the display device 1.
4 represents the time zone displayed. Advertising data is shown in Table 1 above.
In addition to the data shown in, as the display condition data representing the condition for displaying the advertisement, the number of times the advertisement is repeated (the total number of times of display) and the total time of the advertisement display are included, and as the target user data of the advertisement, It includes the hobbies and family structure of the user of the navigation device 10, occupations (profession) such as office workers, self-employed, public servants, housewives, and students.

This advertisement data includes the advertisement area, advertisement period, etc. as described above, and as shown in Table 1 above,
Advertising fees are set according to the combination and content of these. For example, the area A1 shown in FIG. 4 has a higher traffic volume than the other areas A2 to A8, so a higher fee is set, and the number of advertisements may increase depending on the period, the day of the week, the time of day, and the like. If so, a higher fee is set accordingly. Further, on Saturdays and Sundays, a higher fee is set compared to other days, and from 18:00 to 20:00, a higher fee is set compared to 1:00 to 4:00. In addition, a higher fee is set as the number of users who should advertise (the number of navigation devices 10 that should distribute advertisement data) increases. Thereby, the owner (operator) of the advertisement distribution server 21 can collect an appropriate fee from the advertiser.

The advertisement data is shown in FIGS. 5 (B) and 5 (C).
As shown in, the data of the icon IC representing the facility,
The data of the position (represented by latitude and longitude) where the icon IC should be displayed, the data regarding the advertising content CC displayed by clicking the IC, and the five-digit number unique to each advertising data. It is configured to include a certain advertisement ID.

When the advertisement data is actually handled by the advertisement data distribution server 21 and the navigation device 10, the conditions for displaying advertisements (execution of advertisements) such as the above-mentioned period and day of the week are the display conditions. And emergency conditions are described separately. Speaking in a specific example, for example, the advertisement is displayed only on Monday and Tuesday, the advertisement is not displayed on other days,
Also, even if it is Monday or Tuesday, if the advertisement is not displayed between 7:00 and 9:00 and between 15:00 and 16:00, the display conditions are Monday and Tuesday, and the non-display condition is between 7:00 and 9:00 and between 15:00 and 16:00. . In this way, the description of the advertisement data by dividing it into the display condition and the non-display condition reduces the data amount of the data for determining whether to display the advertisement as much as possible, and the external memory 1 of the navigation device 10
This is to secure as many storage areas (capacity) of 6 as possible.

Next, the operation of the advertisement distribution system will be described. When the advertiser accesses the advertisement data distribution server 21 via the computers 30 and 40 to determine the advertisement data, the advertisement data distribution server 21 determines the advertisement. The data is stored in the database 24. At this time, the advertisement data distribution server 21 communicates with a computer of a financial institution (not shown) via the network NW, and automatically deducts the advertisement fee corresponding to the stored advertisement data from the account owned by the advertiser. I do.

The advertisement data distribution server 21 is shown in FIG.
The advertisement data distribution routine shown by the flowchart in FIG. 6 is executed every time a predetermined time elapses. Therefore, at a predetermined timing, the CPU 21a starts the process from step 600 and proceeds to step 605. In step 605, the advertisement having the smallest advertisement ID among the advertisement data stored in the advertisement data database 24 is displayed. Select one data.

Next, the CPU 21a proceeds to step 610 and determines whether or not the present time is within the advertisement period based on the data relating to the advertisement period included in the selected advertisement data in step 610. Then, if the current time is within the advertisement period, the CPU 21a sends "Y" in step 610.
es ”, the process proceeds to step 615, and the same step 6
At 15, it is determined whether the advertisement ID of the advertisement data currently selected is the same as the advertisement ID of the advertisement data distributed to the navigation device 10 in the past. In other words, in this step 610, step 605 (and,
It is determined whether or not the advertisement data selected in step 635, which will be described later, is advertisement data distributed in the past.

Continuing with the explanation that the advertisement data selected in step 605 is advertisement data that has not been distributed in the past, the CPU 21a proceeds to step 615.
Is determined as “No” in step 620, and in step 620, the vehicle (user to which the advertisement data is to be distributed based on the target user data included in the advertisement data and the data regarding the user in the database 24). In step 625, the advertisement data is distributed to the navigation device 10 of the vehicle having the specified vehicle ID via the terrestrial communication device 22. In this way, steps 620 and 625 constitute an advertisement data distribution unit that selects the navigation device 10 of the user to whom the advertisement data should be distributed and distributes the same advertisement data to the selected navigation device 10.

Next, the CPU 21a proceeds to step 630, and determines in step 630 whether all the advertisement data in the advertisement database 24 have been checked for delivery necessity (that is, total advertisement data). It is determined whether or not the process of step 610 has been performed at least for all the advertisement data), and if not completed, the advertisement data having the next smallest advertisement ID is selected from the advertisement database 24 in step 635, and the above step is performed. 61
Return to 0.

On the other hand, the CPU 21a uses the above step 61.
When executing 0, step 605 or step 63
If it is determined that the present is outside the advertisement period of the advertisement based on the advertisement data based on the data regarding the advertisement period included in the advertisement data selected in 5, the determination is “No” in step 610 and the above step 630. Go directly to.

When executing step 615 following step 610, if the advertisement ID of the advertisement data currently selected is the same as the advertisement ID of the advertisement data distributed to the navigation device 10 in the past, the CPU 2
1a determines “Yes” in the same step 615, proceeds to step 640, and determines in step 640 whether or not the advertisement data has been updated from the time when this routine was last executed until the present.

If the advertisement data is updated,
The CPU 21a determines “Yes” in step 640, proceeds to step 620 and step 625, specifies the vehicle ID to which the advertisement data should be distributed, and distributes the advertisement data to the navigation device 10 having the vehicle ID. To execute. On the other hand, if the advertisement data has not been updated, it is not necessary to deliver the same advertisement data again, so the CPU 21a returns “No” in step 640.
Then, the process proceeds to step 630.

In this way, when all the advertisement data stored in the advertisement database 24 are checked for the necessity of distribution, the CPU 21a proceeds to step 63.
When it is determined to be “Yes” at 0, the routine proceeds to step 695, and at this step 695, this routine is once ended. As described above, the advertisement data in the database 24 is distributed to the target navigation device 10 of the user at a predetermined timing.

Next, the CPU 1 of the navigation device 10
Explaining the operation of 1a, the CPU 11a is adapted to execute the advertisement data storage routine shown by the flowchart in FIG. 7 every time a predetermined time elapses.

Therefore, at a predetermined timing, the CP
The U11a starts the process from step 700 and proceeds to step 705 to determine whether or not the advertisement data has been received from the advertisement data distribution server 21 of the advertisement distribution center 20, and if the advertisement data has not been received, immediately proceeds to step 795. The process proceeds to end this routine once.

On the other hand, when the advertisement data is distributed from the advertisement data distribution server 21 to the navigation device 10 by performing the processing of step 625 of FIG. 6 described above, the CPU 11
a determines “Yes” in step 705, proceeds to step 710, and the advertisement I of the received advertisement data is included in the advertisement ID of the advertisement data stored in the external memory 16.
It is determined whether or not there is a match with D. If there is no matching advertisement ID, it can be determined that the received advertisement data is newly received this time. Therefore, the CPU 11a determines “No” in step 710, proceeds to step 715, and the same step The received advertisement data is stored in the external memory 16 at 715, and the routine proceeds to step 795 to end this routine once.

Further, at the time of the determination at step 710,
Advertisement I that matches the advertisement ID of the newly received advertisement data
If the advertisement data having D exists in the external memory 16, the CPU 11a determines “Yes” in the same step 710, proceeds to step 720, and receives the above-mentioned advertisement data in the external memory 16 having the same advertisement ID. The advertisement data is overwritten and saved, and then the routine proceeds to step 795 to end this routine once.

When the advertisement data is thus transmitted from the advertisement data distribution server 21 to the navigation device 10,
If the advertisement data does not have the advertisement ID already stored, the advertisement is directly stored in the external memory 16,
If it has the advertisement ID already stored, it is overwritten and saved on the advertisement data having the advertisement ID already stored. According to this, the amount of data to be stored can be reduced as compared with the case where all of the received advertisement data is stored in the external memory 16, so that the navigation device 10 stores more data in the external memory 16. Advertising data can be saved.

Next, the operation for displaying an advertisement will be described. The CPU 11a of the navigation device 10 executes the advertisement display routine shown by the flowchart in FIG. 8 every time a predetermined time elapses. Therefore, at a predetermined timing, the CPU 11a starts the process from step 800 and proceeds to step 805 to read the advertisement data having the smallest advertisement ID from the advertisement data stored in the external memory 16, and then to step 810. Then, it is determined whether or not the position indicated by the position data for displaying the icon IC included in the read advertisement data is within the area of the map currently displayed on the display of the display device 14. .

At this time, if the position indicated by the position data for displaying the icon IC is within the area of the map currently displayed on the display of the display device 14, the CPU 11a determines "Yes" in step 810. A determination is made and the process proceeds to step 815, and it is determined whether or not any one of the display conditions of the advertisement currently read in step 815 is true (any one of them is satisfied). At this time, if any one of the display conditions is true, the CPU
11a determines “Yes” in step 815 and proceeds to step 820. In step 820, it is determined whether all the non-display conditions of the advertisement currently read are false (all are unsatisfied). To determine. Then, if all the non-display conditions are false, the CPU 11a proceeds to step 825.

The above steps 815 and 820
With reference to a specific example, the display condition is (1)
All Mondays from January 1, 2002 to March 15, 2002, and (2) January 1, 2002-2002
All Saturdays until March 15, 2015, the non-display condition is (3) between 7:00 and 9:00, and (4) between 15:00 and 16:00, and the current status is January 5, 2002 ( If it is 10:00 on Saturday), one of the display conditions (2) above is satisfied (true), and all the non-display conditions (4) and (5) are not satisfied. Is (is false)
Therefore, in this case, the CPU 11a executes both steps 815 and 8
It is determined to be “Yes” at 20.

The CPU 11a having proceeded to step 825,
On the map displayed on the display device 14, based on the position data of the icon IC included in the advertisement data currently read, the icon IC is displayed at the position on the displayed map indicated by the position data. indicate. As a result,
5 is displayed on the map displayed as shown in FIG.
The icon IC of the advertisement data is displayed as shown in (B). Next, the CPU 11a proceeds to step 835.

On the other hand, the CPU 11a executes the above step 81.
When it is determined to be "No" in any of steps 0 to 820, the process does not proceed to step 825 but instead proceeds to step 830 to display an advertisement based on the advertisement data currently read in step 830. Cancel and then go to step 835. If the advertisement based on the read advertisement data is not displayed, the operation of step 830 is performed to confirm that the advertisement is not displayed.

The CPU 11a, which has proceeded to step 835,
It is determined whether the above-mentioned display necessity check and the accompanying display or non-display operation have been performed for all the advertisement data stored in the external memory 16, and “No” in the same step 835. When it is determined that the advertisement data has the next smaller advertisement ID, the advertisement data is read from the external memory 16, and then the process returns to step 810. On the other hand, if “Yes” is determined in the step 835, the process proceeds to a step 895, and the present routine is once ended in the step 895. As described above, the advertisement based on the advertisement data is appropriately displayed on the display of the display device 14.

Next, the operation for deleting the advertisement data will be described. The CPU of the navigation device 10 will be described.
11a executes the advertisement data deletion routine (1) shown by the flowchart in FIG. 9 every time a predetermined time elapses. Therefore, at a predetermined timing, C
The PU 11a starts the process from step 900 and proceeds to step 905 to read the advertisement data having the smallest advertisement ID from the advertisement data stored in the external memory 16, and then proceeds to step 910 to read the current time. It is determined whether the advertisement period included in the advertisement data has passed.

At this time, if the present time has passed the advertisement period contained in the read advertisement data, the advertisement data is useless even if it is stored. Therefore, the CPU 11a proceeds to step 915 and outputs the advertisement data. Is deleted from the external memory 16, and then the process proceeds to step 920. On the other hand, when the current time has not passed the advertisement period included in the read advertisement data, the CPU 11a jumps step 915 and proceeds to step 920.

In step 920, the external memory 1
It is determined whether the above-mentioned necessity of data deletion has been checked for all the advertisement data stored in 6 and the data has been deleted accordingly, and it is determined as “No” in step 920. If it does, the process proceeds to step 925, the advertisement data having the next smallest advertisement ID is read from the external memory 16, and then the process returns to step 910. On the other hand, if “Yes” is determined in step 920, the process proceeds to step 995, and in this step 995, this routine is once ended. As described above, since the advertisement data for which the advertisement period has passed is automatically deleted from the external memory 16, the storable area of the external memory 16 is automatically secured (increased).

Next, another operation for deleting the advertisement data will be described. C of the navigation device 10
The PU 11a is adapted to execute the advertisement deletion routine (2) shown by the flowchart in FIG. 10 every time a predetermined time elapses. Therefore, at a predetermined timing, C
The PU 11a starts the process from step 1000 and proceeds to step 1005 to determine whether or not the data requesting the deletion of the advertisement data is received from the advertisement data distribution server 21. The data requesting the deletion of the advertisement data is generated by the operator operating the operation device 25 of the advertisement data distribution server 21 or the advertiser by the computers 30, 40.
It is generated by requesting the distribution server 21 to generate the same data using.

At this time, when the CPU 11a receives the data requesting the deletion of the advertisement data, the CPU 11a makes a "Yes" determination at step 1005 and proceeds to step 1010 to specify the advertisement specified by the deletion request data. The data is deleted from the external memory 16 and the routine proceeds to step 1095 to end this routine once. On the other hand, the above step 10
At the time of execution of 05, if the data requesting the deletion of the advertisement data is not received, the CPU 11a directly proceeds from step 1005 to step 1095, and ends this routine once. As described above, for example, when the advertiser needs to cancel the advertisement display for some reason, the advertisement display can be immediately stopped.

As described above, according to the embodiment of the present invention, the display device 14 of the navigation device 10 is used.
Various conditions are set for determining whether or not to display the advertisement, and the advertiser can display the advertisement by selecting a desired condition. Also, the advertisement data distribution server 21
Is a navigation device 10 of a user who needs to display an advertisement.
Since the advertisement data is distributed only to, the useless advertisement data can be prevented from being distributed, so that the communication data amount can be reduced. Furthermore, the owner of the advertisement data distribution server 21 can set an appropriate fee for the advertisement display in accordance with each condition of whether or not to display the advertisement, so that appropriate profit can be obtained by executing the advertisement. Can be raised.

The present invention is not limited to the above embodiment, and various modifications can be adopted within the scope of the present invention. For example, in the above embodiment, the advertisement data distribution server 21 is the navigation device 1.
Data indicating the conditions for displaying an advertisement (advertisement period, day of the week, time, etc.) is transmitted to 0, and the navigation device 10 determines on the display device 14 whether or not this condition is satisfied. Although it is determined whether or not to display an advertisement, it is determined whether or not the conditions (advertisement period, day of the week, time, etc.) for the advertisement data distribution server 21 to display an advertisement are satisfied, and the same condition is satisfied. It may be configured such that only the advertisement data is transmitted to the navigation device 10. In this case, the navigation device 10 performs the same process as step 810 of FIG. 8 immediately after receiving the advertisement data, and displays or hides the advertisement based on the same advertisement data according to the result. It is preferably configured.

Further, in the above embodiment, the navigation device 10 determines the route using the map data stored in the external memory 16 of the navigation device 10 and displays the map data on the display of the display device 14. Although the map based on the above is displayed, the map data may be acquired from the advertisement data distribution server 21 or a separately installed navigation center by communication. In addition, the navigation device 10
Transmits the vehicle position S and the destination G to the advertisement data distribution server 21 or the navigation center, and the advertisement data distribution server 21 or the navigation center determines a route from the vehicle position S to the destination G. The data about the determined route can be transmitted to the navigation device 10. Further, although the advertisement based on the advertisement data is only displayed on the display device 14, the advertisement data is also included in the advertisement data, and the display is performed while an appropriate voice is generated from the voice device 15. By doing so, the advertising effect may be further enhanced.

[Brief description of drawings]

FIG. 1 is an overall configuration diagram of an advertisement data distribution system according to an embodiment of the present invention.

FIG. 2 is a block diagram of the navigation device shown in FIG.

3 is a block diagram of the advertisement data distribution server shown in FIG. 1. FIG.

FIG. 4 is a diagram showing an area in which an advertisement is displayed.

5A is a diagram showing a state where a map without an icon as an advertisement display is displayed on the display of the display device shown in FIG. 2, and FIG. 5B is displayed on the display of the display device. The figure which showed the state as which the icon as an advertisement display was displayed on the displayed map, (C) is the figure which showed an example of the advertisement content displayed by clicking the icon shown to (B).

FIG. 6 is a CPU of the advertisement data distribution server shown in FIG.
It is the figure which showed the advertising data delivery routine (program) which is performed by FIG.

7 is a flowchart showing an advertisement data storage routine executed by a CPU of the navigation device shown in FIG.

8 is a flowchart showing an advertisement display routine executed by the CPU of the navigation device shown in FIG.

9 is a flowchart showing an advertisement data deletion routine executed by a CPU of the navigation device shown in FIG.

10 is a CPU of the navigation device shown in FIG.
It is the figure which showed the other routine for deletion of the advertising data performed by FIG.

[Explanation of symbols]

10 ... Navigation device (terminal equipped with a display device),
14 ... Display device (display means, advertisement display means), 16 ... External memory (advertisement data storage means, map data storage means), 20 ... Advertisement distribution center, 21 ... Advertisement data distribution server, 24 ... Database (advertisement data database ).

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Claims (4)

[Claims] 1. An advertisement display method for displaying an advertisement based on advertisement data distributed from an advertisement data distribution server to a terminal on a display device of the terminal, wherein the advertisement data is the advertisement based on the advertisement data. Regarding the period displayed on the display device, data regarding the time period when the advertisement is displayed on the display device of the terminal, data regarding the day when the advertisement is displayed on the display device of the terminal, the advertisement of the terminal At least one of the data regarding the number of repetitions displayed on the display device is included as a condition for displaying, and the advertisement data distribution server or the terminal determines whether the condition for displaying is satisfied. An advertisement display method for determining whether or not and displaying the advertisement on the display device of the terminal according to the determination result. 2. The advertisement display method according to claim 1, wherein an advertisement fee is determined according to a condition of the advertisement data for performing the display. 3. An advertisement data distribution server having a display device and comprising an advertisement data distribution means for distributing the advertisement data to a terminal for performing an advertisement based on the advertisement data to the display device, the advertisement data distribution Means for the terminal, data regarding a period during which an advertisement based on the advertisement data is displayed on the display device of the terminal, data regarding a time period during which the advertisement is displayed on the display device of the terminal, the advertisement is the terminal Advertisement data distribution server configured to transmit at least one of data regarding a day of the week displayed on the display device and data regarding the number of times the advertisement is displayed on the display device of the terminal. 4. An advertisement data distribution server that distributes the same advertisement data to a terminal that has a display device and performs an advertisement based on the advertisement data to the display device, and stores data related to the user of the terminal. User data storage means, target user data for identifying a user who is an advertisement target based on the advertisement data defined corresponding to the advertisement data, and data related to the user stored in the user data storage means From the user terminal to which the advertisement data is to be delivered, and an advertisement data delivery unit that delivers the advertisement data to the selected terminal, and the delivered advertisement data is the same advertisement data. Related to the period during which the advertisement based on the above is displayed on the display device of the terminal, and the time period during which the advertisement is displayed on the display device of the terminal Advertisement data distribution including at least one of the following data: the day of the week when the advertisement is displayed on the display device of the terminal, and the data regarding the number of times the advertisement is displayed on the display device of the terminal. server.