JP2003006494A - Audition system and selling method - Google Patents

Abstract

PROBLEM TO BE SOLVED: To gives an incentive for purchase through both the senses of viewing and hearing. SOLUTION: A plurality of sales terminals 30 which present the name of an order-received article and so on according to a purchase instruction when receiving it through the Internet 10 are provided by sales floors. Distributing devices 11 to 13 which are connected so as to communicate with the sales terminals 30 and many portable telephone sets 70 through the Internet 10 hold many pieces of audio data, and distribute the audio data at a distribution request from a portable telephone set 70, distribute audio data selected by retrieval from a copy of an article list 26 corresponding to the sales floor at a retrieval request, and transmits the audio data to the sales terminal 30 on the sales floor when receiving a purchase instruction. Further, snap data generated by thinning out and compressing video data are distributed in addition to the audio data.

Description

Detailed Description of the Invention

[0001]

BACKGROUND OF THE INVENTION 1. Field of the Invention The present invention relates to a trial listening system that enables trial recording of recorded contents of a product and a method of selling a recording medium accompanied by a trial listening service provided by using the trial recording system. The present invention also relates to a trial listening system which enables trial viewing, and a trial listening service provided by using the trial listening system and a selling method of a recording medium accompanied by the trial listening service.

[0002]

2. Description of the Related Art C recording audio data such as music
When the recording medium such as D is a product, it is usually stored in a case or the like and then sealed, and if it is broken, the commercial value is lost. Therefore, in the conventional audition device, a recording medium dedicated to audition is prepared separately from some products, stored in a state of being taken out from the case so as to be used for audition, and selected based on a menu or the like. Is designed to be played. On the other hand, in the sales floor, a large number of products such as CDs are arranged on a display shelf so that the visual information such as characters and pictures printed on the CD jacket or the CD itself can be easily seen so as to motivate consumers to purchase. Has become. On the other hand, with the development of the Internet (communication line network) and mobile phones, it has become possible to distribute music and videos online without handing over the recording medium.

[0003]

However, in such a conventional audition system and sales method, the provision of auditory information and the provision of visual information are performed separately, so even if the audition service is introduced into the sales floor. Sales results were not obtained despite the high cost. Moreover, in the conventional audition system, although the valuable sales floor area is occupied even if it is a part, the audition target tends to be limited. According to online distribution, such occupation of the sales floor area and limitation of audition target do not occur, but conventional online distribution attempts to eliminate the need to hand over the recording medium in the first place. It is not suitable for those who want to make a purchase decision, and the reception of audio data means the purchase or transfer immediately, so it is not suitable for audition. Therefore, in order to increase the sales volume of the sales floor by introducing the audition service, it is an important issue to make it possible to easily audition any of the products displayed in the sales floor. Moreover,
At that time, it becomes a technical subject to devise a device so that the cost burden and the capital investment in each sales floor can be reduced by using the widely used mobile phone as a service providing means.

Further, if it becomes easy to see and listen to products while walking around the sales floor, it becomes easy to listen to those who have not seen the products, but the conventional method using menus is Although it is complicated just to use, it is more complicated to use it while listening to the displayed products. Therefore, it is desired to integrate the trial listening performed while viewing the displayed products with the trial listening performed without seeing the displayed products so that both can be performed easily. Further, it is a further problem to materialize it easily and at low cost. The present invention has been made to solve such a problem, and an object of the present invention is to realize a trial listening system and a selling method capable of easily trial listening even to those not seen while intriguing purchase through both visual and auditory senses. To do.

[0005] Further, since it is particularly good for the advertisement / advertisement of a product to appeal to the eyes, a promotion video is often created for sales promotion of popular songs, so it is important to make effective use of it. It is also an issue to simply implement the method at low cost. The present invention has been made in order to solve such a problem, and by providing a preview service in addition to the audition service, it is possible to easily audition even those that are unsightly and appealing to purchase through both visual and auditory senses. It is also intended to realize an audition system and a sales method that can be performed.

[0006]

With respect to the first to sixth solving means invented to solve the above problems,
The configuration and action and effect will be described below.

[First Solving Means] The listening system of the first solving means comprises a plurality of the following selling terminals and the following distributing device, as described in claim 1 at the beginning of the application, Communication networks and mobile phones are also used. That is, a sales terminal is provided for each sales floor, and when a purchase instruction is received via a communication network, order management processing such as presentation of an ordered product name is performed based on the purchase instruction. Further, the distribution device is provided alone or in a distributed manner and is communicably connected to the plurality of sales terminals and a large number of mobile phones via the communication network, and further a large number of audio data. A single or distributed storage means for collectively holding or disperse and a collection of identification information of the product to be audited, and receiving a distribution request transmitted from any mobile phone via the communication network. And a direct distribution means for extracting the identification information of the product to be audited from the request and selecting the corresponding one from the large number of audio data and distributing it to the requesting mobile phone, or a part thereof provided separately from this means. Alternatively, if a search request sent from one of the mobile phones, which is provided by using / sharing all of them, is received via the communication network, the audition obtained from the immediately preceding distribution request by the same mobile phone is received. Search and distribution means for searching the aggregate using the identification information of the elephant product, selecting another identification information, selecting corresponding identification information from the large number of audio data, and delivering the selection to the requesting mobile phone; When a purchase instruction is received from the mobile phone which has issued the distribution request or the search request, the sales floor is identified based on the purchase instruction (that is, one or more of the purchase instruction, the distribution request, and the search request). A purchase instruction transfer means for transmitting the purchase instruction to one of the plurality of sales terminals provided in the sales floor.

In the audition system of the first solution, when selling an audio data recording medium, the person holding the mobile phone is targeted at the sales floor where the product is displayed. A preview guide will be displayed. Then, those products become the products to be auditioned as they are. Therefore, the visitor who is interested in seeing the product operates the mobile phone according to the guidance display and sends the identification information such as the identification number attached to the product, that is, the product to be auditioned, to the communication network. Then, the identification information is sent to the distribution device via the communication network, and corresponding audio data is distributed to the requesting mobile phone by the distribution device, and the reproduced sound is output from the mobile phone.

Further, when the visitor wants to listen to another product after listening to one product, the identification information may be repeatedly read in the same manner. However, if the next product to be listened to is not concerned, the cellular phone is used. May be operated to issue a search request for instructing the search of the next candidate. Then, the distribution device performs a search by using the identification information of the destination product that has already been received, and another identification information is selected from the collection of identification information. After that, the corresponding audio data is distributed, so that the visitor can also listen to it. Therefore, after watching the product and listening to the product, the next audition can be easily performed with or without looking at other products.

In addition, in the case of a trial listening without looking at the product, the next candidate is automatically selected by utilizing the aggregate of the identification information, so that the visitor can easily and comfortably repeat the trial listening. In addition, the service provider side will provide the identification information in the group by ingeniously guiding it to a specific product, or by including the identification information of the product that has not been displayed yet in the group, just by listening. Making things possible is easy and quick. Since it can be realized by only partially expanding the basic audition system, it can be easily realized without increasing the cost.

Further, when a visitor who listens to the product and decides to purchase it operates the same mobile phone according to the guidance display and issues a purchase instruction, the instruction is sent through the communication network or the distribution device to the sales terminal. Will be notified to be used for order management processing. At this time, since the sales floor information is also included in the transmission based on the guidance display, the distribution device can select an appropriate sales terminal as a notification destination based on the sales floor information. Then, in the sales floor, the purchased products are collected automatically or manually by the clerk based on the order management process of the sales terminal.

As a result, a visitor who has a mobile phone equipped with an Internet connection function can easily listen to any of the products displayed on the sales floor without having to carry them with him or her. Also, it will be possible to continue shopping while listening. Then, the purchased product can be promptly received according to the payment of the price. In addition, since only the sales terminal is introduced into each sales floor, and the sales terminal is often required only to enhance or replace the function of the existing device, the inconvenience of occupying a part of the sales floor can be eliminated or alleviated. Furthermore, since the mobile phone is easy to carry, it does not become a burden even when walking around the sales floor. Therefore, according to the present invention, it is possible to realize an audition system in which it is possible to easily audition even those that are intriguing and unseen, both visually and aurally, and that is easy to purchase, and in which the sales floor burden is small.

[Second Solving Means] The listening system of the second solving means is the trial listening system of the above-mentioned first solving means as described in claim 2 at the beginning of the application, and the distribution device is A plurality of the aggregates are provided corresponding to each sales floor, and when searching for the sales floors, the sales floors are specified based on either or both of the distribution request and the search request, and corresponding to the sales floors in the aggregate. It is designed to select what to do for search.

In the audition system of the second means as described above, a group of identification information is used properly for each sales floor. Therefore, when preparing a collection of identification information, by associating the display state of the identification information with the display state of the products in each sales floor, even if the display status of the products in each sales floor is different, In any of the sales floors, the next candidate that matches the product display state will be selected. Therefore, according to the present invention, it is possible to easily audition even the things that are intriguing and unseen, both visually and aurally, and realize the audition system that is smooth and easy to purchase in a mode that reduces the burden on the sales floor while adapting to each sales floor. be able to.

[Third Solving Means] A trial listening system of the third solving means is the trial listening system of the above-mentioned second solving means, as described in claim 3 at the beginning of the application, wherein the plurality of selling terminals are provided. Each of the aggregates corresponding to the sales floor of the installation destination is to be transmitted to the distribution device,
That is.

In the audition system of the third means as described above, the collection of the identification information of the products to be audited is uploaded from the sales terminals installed in the sales floors associated with each other. In most cases, each sales terminal that handles the processing is equipped with data such as a product list related to the sales floor of the installation destination. By diverting the data as it is or performing an appropriate data conversion, the next candidate search data is obtained. A collection of identification information that is is easily created. Such updates can be done naturally as part of updating the product list.

As described above, by using the sales terminals of each sales floor, it is possible to easily and surely establish and maintain a plurality and a large number of aggregates corresponding to each sales floor. Therefore, according to the present invention, it is possible to easily listen to things that are intriguing and unseen, both visually and aurally, so that the purchase is smooth and even the next candidate search data suitable for each sales floor can be easily obtained. It is possible to realize the audition system in a mode that reduces the burden on the sales floor.

[Fourth Solving Means] The listening system of the fourth solving means is the trial listening system of the above-mentioned first to third solving means as described in claim 4 at the beginning of the application, wherein the distribution is performed. In addition to the large number of audio data, the device holds video data corresponding to each and snap data obtained by thinning and compressing the corresponding video data, and at the time of distributing the audio data, the corresponding snap data is also distributed. , Is.

In the audition system of the fourth means as described above, when the audio data is distributed, if snap data corresponding to the audio data is distributed, it is also distributed. Therefore, the mobile phone for audition has an image display function. , And most mobile phones these days look like that, so you can usually see the video too. Since the video data is not delivered as it is, but the snap data obtained by thinning and compressing the video data is delivered, the communication load is light and the existing mobile phone can be used comfortably. Therefore, according to the present invention, it is possible to perform not only the audition but also the audition, and it is possible to easily audition even the things that are not seen while inviting the purchase through both the visual and the auditory senses. It can be realized in an aspect.

[Fifth Solving Means] The listening system of the fifth solving means is the trial listening system of the above-mentioned first to fourth solving means as described in claim 5 at the beginning of the application, wherein the distribution is performed. The device holds print data corresponding to each of the plurality of audio data in addition to the plurality of audio data, and delivers the audio data and print data corresponding to the instruction when the purchase instruction is notified to the sales terminal. The sales terminal writes the delivered audio data on a recording medium, and prints on the printing surface of the recording medium or the printing surface of an accessory thereof based on the delivered print data. Is there.

Alternatively, as described in claim 6 at the beginning of the application, in addition to being described in both the above-mentioned fourth and fifth solving means, the distribution device instructs the selling terminal to make a purchase instruction. In the notification of, the video data corresponding to the instruction is delivered, and the selling terminal is adapted to write the delivered video data to the recording medium or write it to another recording medium. Is.

In the audition system of the fifth solving means, when there is a purchase instruction for a sold-out product or a product that was originally not in stock, at the sales floor,
In addition to writing data to the storage medium, printing on the label surface, jacket, etc. is also dynamically performed. And if you put them together, the corresponding products will be completed. Furthermore, related products such as promotional videos or attached service products corresponding to the product are completed. As a result, products and related products required at the sales floor are manufactured when needed at the sales floor. Therefore, according to the present invention, it is possible to easily audition even the things that are intriguing and unsightly through both the visual and the auditory senses, the purchasing system is smooth, and the inventory system does not need or is small. Can be achieved with.

[Sixth Solving Means] The selling method of the sixth solving means is, as described in claim 7 at the beginning of the application, the above first method.
~ A method of selling a recording medium accompanied by a trial listening service provided by using the trial listening system according to the fifth solution, or a trial recording service and a trial recording service, the trial listening at a sales floor where a sales terminal in the trial listening system is installed. While directly or indirectly attaching the identification information to the target item and displaying it,
Display the guide information of the audition by adding the specific information of the sales floor,
That is.

In the selling method of the sixth means as described above, whether the products are uniquely prepared in each of the sales floors or the product assortment is unified in several sales floors, As long as the product to be previewed with identification information is displayed on a product shelf, etc., and a guidance display with specific information on the sales floor is displayed, that is, to the point where it can be transmitted to the sales terminal installed in the sales floor via the Internet. As long as the guide display including the information that can specify the sales floor is displayed, the audio data necessary for previewing the displayed products can be delivered. Video data necessary for previewing will also be delivered. As a result, there is no need to add or replace a recording medium exclusively for audition, which is conventionally required for each sales floor, and there is no inconvenience that the product lineup of the product to be audited cannot catch up with the product lineup. Therefore, according to the present invention, it is possible to easily perform a trial listening even to those who are not interested in looking through both the visual and the auditory senses, and to realize a selling method in which the number of subjects to be listened to is abundant in any of the sales floors in a mode with a small sales floor burden. You can

[0025]

BEST MODE FOR CARRYING OUT THE INVENTION With respect to the audition system and the sales method of the present invention achieved by the above-described solution means, concrete modes for carrying out the method will be described with reference to the following first to fourth examples. . The first embodiment shown in FIGS. 1 and 2 is
The above first to fourth and sixth solving means are embodied. The second embodiment shown in FIG. 3, the third embodiment not shown, and the fourth embodiment shown in FIG. 4 also embody the above-mentioned fifth solving means. In the drawings, for the sake of simplification, the appearance and electronic circuit structure of the device are omitted, and block diagrams are frequently used.
The items necessary for explaining the invention and related items are mainly shown.

[0026]

First Embodiment A specific configuration of the first embodiment of the audition system of the present invention will be described with reference to the drawings.
FIG. 1 is a block diagram of the entire system.

This system targets the contents or media 51 (recording medium for audio data) of products or displayed products 50 displayed as samples thereof in order to promote sales at sales floors such as CD shops. In addition to making it possible to provide a service that allows visitors to listen to the music recorded in, it is also possible to try and watch promotional videos related to the music, etc. In order to enable online distribution of audition audio data and audition video data from a common provider in the sales floor, and by using the mobile phone 70 of the visitor, the sales terminal 30 is sold at each sales floor.
Other than those, in order to be able to start the service provision with almost no capital investment, they and the distribution device 1 on the provider side.
1 to 13 can communicate with each other via the Internet 10 (communication line network). In this example, e-mail is used for transmission from the mobile phone 70 to the distribution devices 11 to 13,
The call function of the mobile phone 70 is used for the reply / distribution from the distribution devices 11 to 13 to the mobile phone 70.

The distribution device is embodied by being distributed to a plurality of servers 11 to 13 each of which is a computer system. By directly cooperating with each other based on the programs installed in each of the servers 11 to 13, the distribution device is directly realized. The delivery means, the search delivery means, and the purchase instruction transfer means are embodied. Among them, the distribution management server 11 (distribution management means) receives and handles a distribution request or the like sent from the mobile phone 70 via the Internet 10 by e-mail.

Therefore, the distribution management server 11 holds management data regarding the other servers 12 and 13, and when a distribution request including the identification information of the product to be audited is received, the distribution management server 11 accepts it and includes it. After checking whether or not the identification information and the delivery destination that are stored are appropriate, or while doing so, select the appropriate server from the other servers 12 and 13 by comparing the identification information with the management data and deliver it to it. It is designed to be executed. In addition, the distribution management server 11 also manages a plurality of / multiple mailboxes allocated to each sales floor in order to handle the distribution request in response to the sales floor, and uses the mail address to specify the sales floor of the distribution destination. Also specify the telephone number of the mobile phone 70 of the delivery destination,
The sales floor information and the telephone number are added to the identification information and sent when the distribution is outsourced.

The distribution management server 11 also receives a search request instructing the automatic selection of the next audition candidate from the mobile phone 70 by e-mail as well, and also regarding this, from the mail address, delivery history data, etc. Get information and phone numbers. Moreover, when the sale item list 26 is transmitted from each of the sales terminals 30 via the Internet 10, the latest copy of the item list 26 is retained, but at that time, it is possible to search for each sale terminal 30 separately. By holding the copy, each copy of the product list 26 (collection of identification information of products to be auditioned) is associated with each sales floor. Then, if the same mobile phone 70 that has issued the search request has previously issued a distribution request,
Based on the distribution request or the search request, the sales floor in which the mobile phone 70 that issued the request is used is specified, and the copy corresponding to the sales floor among the plurality of product list 26 is searched for. Is supposed to do.

In the search processing, the identification information of the product to be audited obtained from the immediately preceding distribution request by the same mobile phone 70 is used, that is, the audition sent from that same mobile phone 70 for the audition instruction by then. The last piece of identification information for identifying the target medium 51 is used to select another piece of identification information different from that. Further, the selected identification information is transferred to the distribution execution process as if it was obtained from the newly received distribution request. Specifically, the identification information or the like selected as the next candidate in the search is sent to one of the other servers 12 and 13 selected, and the delivery execution is entrusted to it.

Each copy of the product list 26 is stored and held in a storage means such as a built-in or an external memory or a hard disk in a data format such as a table or a file that can be searched or is suitable for the search. In addition to the general information on a large number of products to be auditioned at each sales floor, it includes identification information corresponding to each product. The specific contents of the search process may be, for example, a relatively simple one in which the adjacent identification information in the list order is selected, or may be selected by swaying left and right with the expansion of the amplitude. For example, a singer's name or the like may be referred to to preferentially select one having a high degree of association.

Furthermore, the distribution management server 11 receives a purchase instruction from the mobile phone 70 by e-mail as well, and also obtains the sales floor information and the telephone number from the mail address and the delivery history data. . The purchase instruction may be transferred by the delivery management server 11 itself to the sales terminal 30 via the Internet 10. However, the delivery management server 11 in this example adds the sales floor information and the telephone number to the purchase instruction as well. Other server 12,
It is sent to the one selected from among 13 and the server is also entrusted with the transfer of the purchase instruction to the selling terminal 30.

The server 12 of company A in the distribution apparatus stores audio data such as music and video data for which company A has a distribution right in a hard disk or the like. In addition, snap data automatically generated by performing a predetermined data compression process on the video data is also stored and held. The compression process is to thin out images at least along the time axis, for example, to reduce the number of frames per unit time, and usually, the definition of each image is the screen definition of the television receiver. It is also becoming more coarse. Also, the company A server 12 is adapted to select a corresponding one from a large number of audio data held by itself according to the distribution request transferred from the distribution management server 11 and distribute it via the Internet 10. . If there is snap data related to the audio data, the snap data is delivered together or subsequently, but if the snap data is not created, the delivery is omitted or the apology for the absence is delivered.

Further, when the purchase instruction is transferred from the distribution management server 11, the company A server 12 sells the sales terminal 3 of the corresponding sales floor based on the sales floor information added to it.
0, the purchase instruction is transferred together with a telephone number and related information of audio data which is being listened to or is being listened to immediately before. The company B server 13 is also the same as the company B, though the audio data and the like have the distribution right. Each audio data may be the same as the encoded data recorded on the medium 51, may be converted to another encoding method, or may be a part extracted for trial listening. MPE for video data and snap data
It may be encoded / compressed according to a general moving image standard such as G or may be encoded / compressed according to another method, or may be partially extracted for previewing.

For distribution from the servers 12 and 13 to the mobile phone 70, a reproduction station 72 and a telephone line network 71 are provided in addition to the Internet 10 in order to easily perform the distribution using the call function of the mobile phone 70. It is supposed to do. That is, the reproduction station 72 reproduces digital audio data received from the servers 12 and 13 via the Internet 10 to generate an analog signal, and the telephone line network 7.
And means for automatically dialing the mobile phone 70 via 1. These means are capable of performing multiple and many parallel processes. In addition, since the telephone line network 71 can use general equipment for mobile phones, it is necessary to use each telephone company's one so as to reduce the call charge, and to install the reproducing station 72 in each of several regions. good.

The sales terminal 30 is composed of a microprocessor system or the like in which an order management routine is installed, and by its program processing, the product name and inventory information of the corresponding product are searched for based on a purchase instruction, and listed. , It is supposed to drop the sold items from the list. Further, the sales terminal 30 is provided with a product list 26 regarding the sales floor of the installation destination. The product list 26 may be independent of the order management database, but may be subordinate to the order management database instead of being explicitly provided. In many cases, if the data structure or the access method is devised, the order management database can be directly used as the product list 26.

Further, the sales terminal 30 receives a transmission instruction or updates the product list 26,
The product list 26 is also transmitted to the distribution management server 11 via the Internet 10. At this time, only the data items necessary for the next candidate search process in the distribution management server 11 may be extracted and transmitted, for example, the array portion of the identification information of the displayed products, but in this example, the product list 26 is transmitted as it is. It is supposed to do. In addition to the communication unit for receiving the purchase instruction from the distribution devices 11 to 13, the display for displaying a list of ordered product names and the like, and the instruction for updating the list are input to the sales terminal 30. The keyboard and so on are also attached.

The mobile phone 70 is only required to have a call function indispensable for a telephone and to send an e-mail to the Internet 10. With that alone, the one owned and held by each visitor can be auditioned as it is. Can be used for services. Furthermore, if image display means such as a liquid crystal screen is also provided, it can be used for a preview service of snap data.

The selling method using the trial listening system of the first embodiment and the system operation at that time will be described with reference to the drawings. 2A and 2B show a display situation of products in a sales floor, FIG. 2A is an external view of the display product, and FIG. 2B is a front view of the display shelf.

When introducing this audition system, the server 1
Nos. 1 to 13 are installed in places where communication is good in Japan or abroad, reproduction stations 72 are distributed and installed in places where it is easy to connect to the telephone line network 71, and sales terminals 30 are installed at cash registers in each sales floor. . Since the mobile phone 70 is used by the visitor, it is not necessary to prepare it on the provider side or the sales floor side. At each sales floor, media 51 such as a CD are displayed for sale, and a predetermined guide display is displayed to visitors who want to listen to the media.

The media 51 (see FIG. 2 (a)) is generally stored in a transparent case or the like for display / sale. In the display item 50, in addition to the media 51, a jacket 52, lyrics cards, etc. are also stored. Often, the media 51, the jacket 52, etc. have an identification number 54 assigned to them.
The (identification information) is printed alone or together with a barcode or the like. If it is not present, or if it is better to attach the identification information separately even if it is present, the identification number 54 is attached to the transparent packaging film or the like of the display item 50. For example, when the display item 50 is a sample in which the medium 51 is removed or replaced with a dummy, or when it is desired to add different information to each sales floor, it is more convenient to attach the identification number 54 when the display item 50 is displayed. Is.

The display items 50 with the identification numbers 54 are arranged one after another on the display shelves 60 in the sales floor (see FIG. 2B), and the display display stickers 62 are also easily visible on the display shelves 60. It can be pasted in several places. The seal 6
2. For example, "For those who wish to audition, please send the identification number of the target product by e-mail to the address ******** and wait for the call. If you want to listen to adjacent CDs in order, please send to another email address ###### If you want to purchase the CD, please send to another email address %%%%%. , "Is printed. The e-mail address is unique to each sales floor and is different for each sales floor. Further, by operating the sales terminal 30 and the like, the arrangement order of the data in the product list 26 is made to match as much as possible in the arrangement order of the display items 50 on the display shelf 60, and the product list 26 is distributed.
I will upload it to. In this way, the customer is ready to provide the service for previewing the display item 50 to the visitor.

If a visitor who visits such a sales floor does not wish to listen, he or she may decide whether or not to purchase the display item 50 in the same manner as in the case of a general sales floor. If you want to see, bring in the mobile phone 70.
And when there is a display item 50 that I like by looking at the display item 50 on the display shelf 60 and I want to listen to it,
The identification number 54 attached to the display item 50 is read, and the number is sent by e-mail to the mail address ******** according to the guidance display of the sticker 62 printing.

Then, the identification information of the identification number 54 is sent to the distribution management server 11 via the telephone line network 71 and the Internet 10, and is distributed to either the company A server 12 or the company B server 13 as appropriate. . Then, the server searches for audio data and snap data corresponding to the identification information, and the audio data or the like is a low-cost phone call to the mobile phone 70 that has sent a distribution request e-mail via the Internet 10. It is downloaded to the reproduction station 72 near the line network 71. Then, from the reproducing station 72, the requesting mobile phone 7
Since the call to 0 is made, when the mobile phone 70 is brought into a call state in response to the ringing tone, audio data and the like are reproduced at the reproducing station 72, and the reproduced sound is reproduced from the reproducing station 72. Transmitted to. If the mobile phone 70 also has a video display function, the snap data is reproduced and displayed like a moving image by using the video display function. In this way, it is possible to easily see the display 50 with the eyes and listen to the contents thereof, and also to see related promotion videos and the like.

On the other hand, for example, it may be tempting to listen to and view the display item 50 in the vicinity, but since the interest in the next item to be sampled is not specific, the removal and reinsertion of the display item 50 is repeated one by one. When it feels like it is troublesome, the same mobile phone 70 is used to send to another mail address ######. In this case, you don't need to enter the identification information, just send out the email.
It can be sent easily. Then, by doing so, the mail is transmitted to the delivery management server 11, is determined to be a search request designating the search of the next candidate, and is sent to the search processing in which the copy of the product list 26 is the search target. To be done.

At this time, the distribution management server 11 selects a copy corresponding to the sales floor specified by the mail address from a large number of copies of the product list 26, and uses the mobile phone 70 having the same telephone number. Then, the identification number (identification information) of the currently auditioned or the one just auditioned is obtained. Then, using the identification information, another identification information located next is selected from the selected copy of the product list 26. then,
The identification information is distributed to either of the servers 12 and 13, and the audio data and the snap data corresponding to the identification information are searched there, and the audio data and the like are close to the mobile phone 70 that issued the search request. It is downloaded to the reproducing station 72, and the reproduced sound or image is output by the requesting mobile phone 70.

In this way, the next listening of the display item 50 can be easily performed without touching it or visually confirming it. If you repeatedly send e-mail to your e-mail address ######, the same process will be performed again,
The next and next display item 50 can be continuously auditioned. In addition, at the sales floor where this audition system is installed, there are 50
By performing the preparatory work such as attaching the identification number 54 to, it is possible to provide a listening service that allows you to listen to almost all products while watching them.
After such an audition is once performed, a similar audition service by the same procedure can be repeatedly provided, and in addition, a service of auditioning without looking at the product can be provided. Moreover, the service is provided while suppressing the cost increase by using the mobile phone and online distribution.

Further, if the user wants to purchase it after performing the above-described audition or preview, it may be during the audition or after the audition. Therefore, using the same mobile phone 70, another mail address %%% Send an email to %%. At this time as well, it is not necessary to enter identification information. Then, when such an e-mail is sent, the e-mail is sent to the distribution management server 11 and is determined to be a purchase instruction. The purchase instruction is transferred to the servers 12 and 13 and then sold via the Internet 10. It is sent to the terminal 30 for notification. The sales terminal 30 is installed at a sales floor where a visitor gives a purchase instruction with the mobile phone 70, and the notification is the telephone number of the mobile phone 70 and the display item 50 being audited or immediately after audition. The identification number 54 is also included. Based on the information, the sales terminal 30 displays the corresponding display item 5
The product name of 0 and the like are added to the order list and displayed on the display.

Looking at this display, the clerk carries in the items corresponding to the display item 50 from the warehouse or the like on the back to the cash register of the sales floor and arranges them. Therefore, the visitor who has issued the purchase instruction can promptly receive the intended product without having to carry the display item 50 with him if he comes to the cash register and pays the fee. After that, the store clerk updates the order list by operating the keyboard or the like. In this way, in the sales floor where this audition system is introduced, almost all of the products can be casually handled by performing the preparatory work such as attaching the identification number 54 to the display item 50 and displaying the information on the display shelf 60 or the wall with the sticker 62 or the like. In addition to the audition service of listening to a product while listening to it, it is possible to provide a preview service that further motivates consumers to purchase images. Moreover, the service is provided while suppressing the cost increase by using the mobile phone and online distribution.

[0051]

[Second Embodiment] The auditing system of the present invention, whose block diagram of a sales terminal and the like is shown in FIG. 3, differs from that of the first embodiment described above in that a means for dynamically producing products at a store is added. That is the point.

Specifically, each of the servers 12 and 13 holds a large number of audio data, video data, and snap data as well as print data corresponding to each audio data, and a purchase instruction is issued from the mobile phone 70. When it receives, the sales terminal 30 is notified of it, and at the same time, the corresponding print data is delivered in addition to the audio data corresponding to the instruction. The print data includes data necessary for printing on the jacket 52 and data necessary for printing on the medium 51, after being appropriately compressed.

In addition to the display 31 and keyboard 32 for order management described above, a recorder 33 such as a CD-R drive for writing the downloaded audio data on the medium 51 is also downloaded to the sales terminal 30. A media printer 34 that prints on the printing surface of the media 51 based on print data
And a jacket printer 35 attached to the jacket 52 for printing on the printing surface of the jacket 52. An audio writing routine and a printing routine for that purpose are also installed.

In this case, when a purchase instruction is issued, the corresponding audio data and print data are distributed to the sales terminal 30 of the corresponding sales floor, where writing and printing on the medium 51 and printing of the jacket 52 are performed. If you put them in a case and seal them, the ordered products will be made up at the sales floor. Thus, when the visitor finishes the audition and comes to the cashier to pick up the product, the product is promptly delivered to the purchaser / visitor as if the product had been inventoried. Therefore, when the product is sold out, the desired product can be sold without having to stock the product in the first place. Moreover, the system required for it can be constructed at low cost by partially modifying the basic listening system.

[0055]

[Third Embodiment] Although not shown in the drawings, the difference between this listening system and the second embodiment is that audio data and print data are sold by the sales terminal 30 in accordance with a purchase instruction.
The servers 11 to 13 are modified so that the corresponding video data is also distributed when the data is distributed to, and the video writing routine is additionally installed in the sales terminal 30.

In this case, the distributed video data is additionally recorded on the storage medium in which the audio data has been written by using the recorder 33. It is difficult to play back the video data with a general audio player for playing back audio data, but if you install the program for exclusive use of the preview service distributed from the sales floor on your home computer, etc. , Can be viewed repeatedly as often as desired.

[0057]

[Fourth Embodiment] The auditing system of the present invention, whose block diagram of a sales terminal and the like is shown in FIG. 4, differs from that of the third embodiment described above in that a VTR 36 is additionally connected to the sales terminal 30. That is, the writing destination of the video writing routine is that, and that a video data conversion routine or circuit for converting the distributed video data into a video signal compatible with the VTR 36 is added to the selling terminal 30.

In this case, the video data is not additionally recorded on a recording medium such as a CD in which audio data is written, but is written on a video tape which is another recording medium. Therefore, the image can be reproduced and viewed on a general video device.

[0059]

[Others] In each of the above embodiments, the one shown in FIG. 1 and the like includes three servers 11 to 13 and three sales terminals 30.
The number of the mobile phones 70 was three for each sales floor, but the number of them is not limited to that, and may be arbitrary, and may be different for each sales floor. Further, the means for transmitting the distribution request from the mobile phone 70 to the distribution devices 11 to 13 is not limited to the above-described e-mail, and a web browser or the like may be used instead of or in addition to the electronic mail.
Further, if the mobile phone 70 is compatible with digital data distribution, the listening function is supported only by the communication function without using the call function, so that the reproducing station 72 can be bypassed or unnecessary, and the telephone line network can be eliminated. The burden on 71 is also small.

Further, in the purchase instruction and the search request, if the sales floor, the telephone number and the identification number have already been specified by the previous distribution request or the like, in addition to the use of the electronic mail or the web browser, the key of the mobile phone 70 is used. Operations can also be used.
For example, it is possible to send and receive a request, for example, by pressing the key "1" for the next candidate search instruction during or after the audition, and pressing the key "0" for the purchase instruction during or after the audition. That is easier to use. Furthermore, it is not always necessary to have the distribution of the snap data accompany the distribution of the audio data, and it is also possible to select whether or not the distribution of the two should be carried out individually or together.

[0061]

As is apparent from the above description, in the audition system of the first solution of the present invention, it is possible to use a mobile telephone to see which goods are displayed by the visitor at the store. But while making it easy to audition,
After the audition, candidates for the next audition can be selected in the search, and the purchase instruction can also be given. There is an advantageous effect that the audition system which can be purchased and purchased smoothly can be realized in a mode that the sales floor burden is small.

In addition, in the audition system of the second solution of the present invention, the collection of the identification information can be selectively used for each sales floor, so that the purchase will be stimulated both visually and auditorily. It has an advantageous effect that it is possible to realize an audition system that allows users to easily listen to things that they do not see, and which allows smooth purchase and purchase while adapting to each sales floor in a mode that reduces the burden on the sales floor.

Further, in the audition system of the third solution of the present invention, the collection of the identification information is uploaded from the sales terminals of each sales floor, so that the purchase can be made both visually and auditorily. I was able to easily listen to things that would not be motivated and even if I couldn't see them, and the purchase was smooth. Furthermore, I was able to realize a trial listening system that easily prepares the next candidate search data suitable for each sales floor in a manner with less sales floor burden. There is an advantageous effect.

In addition, in the audition system of the fourth solution of the present invention, in addition to audio data, snap data obtained by converting video data for a mobile phone is also distributed. It's an advantage that we could realize a trial listening system that makes it easy to listen to things that you can not see even if you do not want to see it even though you can even perform a trial listening with both visual and auditory senses Produce an effect.

Further, in the audition system of the fifth solution of the present invention, the product or the like required at the sales floor is manufactured at the sales floor when necessary according to the purchase instruction using the mobile phone. This makes it possible to create a listening system that allows you to easily listen to things that you are not interested in seeing, both visually and auditorily, and that purchases are smooth and that inventory is not required or required in a way that reduces sales floor costs. There is an advantageous effect that

Further, in the selling method of the sixth means of the present invention, a trial listening or the like can be conducted on a mobile phone by displaying the trial-listening target product with the identification information at each sales floor and displaying a predetermined guidance display. By doing so, it is possible to easily listen to things that are intriguing and unseen, both visually and aurally, and it is possible to realize a sales method in which the number of audition targets is abundant in any sales floor in a manner with less sales floor burden It has the advantageous effect of

[Brief description of drawings]

FIG. 1 is a block diagram showing a system configuration of a trial listening system and a selling method according to a first embodiment of the present invention.

[Figure 2] Shows the display situation of products in the sales floor,
(A) is an external view of a display item, (b) is a front view of a display shelf.

FIG. 3 is a block configuration diagram of a sales terminal or the like regarding a second embodiment of the audition system and the sales method of the present invention.

FIG. 4 is a block configuration diagram of a sales terminal or the like regarding a fourth embodiment of the audition system and the sales method of the present invention.

[Explanation of symbols]

10 Internet (communication line network) 11 Delivery management server (delivery management means, delivery apparatus) 12 Company A server (delivery execution means, delivery apparatus) 13 Company B server (delivery execution means, delivery apparatus) 26 Product list (used for search) A group of identification information 30 Sales terminal 31 Display (ordered product name presenting means, order management means) 32 Keyboard (operation input member, order management means) 33 Recorder (writing means, products are dynamically manufactured at stores) Means) 34 Media Printer (Printing Means, Dynamic Product Manufacturing Means in Store) 35 Jacket Printer (Printing Means, Dynamic Product Manufacturing Means in Store) 36 VTR (Video Tape Recorder, Writing Means,
Dynamic product manufacturing means) 50 Display items (storage case, accessory of recording medium, product
Sample, sample product) 51 Media (CD, DVD, audio data recording medium) 52 Jacket (enclosed / enclosed printed matter, recording medium accessory) 54 Identification number (symbol, letter, printed or pasted identification) Information) 60 Display shelves (sales floor) 62 Stickers (listening for listening and purchase information including sales floor information) 70 Mobile phone 71 Telephone line network 72 Reproduction station

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Claims (7)

[Claims] 1. A plurality of sales terminals which are provided for each sales floor and perform order management processing such as presentation of an ordered product name based on a purchase instruction received through a communication line network, and the plurality of sales terminals through the communication line network. A listening system including a selling terminal and a distribution device communicatively connected to a large number of mobile phones, wherein the distribution device stores a large number of audio data and a collection of identification information of a sample object. Means for receiving a distribution request from any one of the mobile phones, extracting the identification information of the product to be audited from the request, selecting the corresponding one from the large number of audio data, and distributing to the requesting mobile phone. Means and the identification information obtained from the immediately preceding distribution request by the same mobile phone when a search request is received from any one of the mobile phones, the group is searched and another identification information is selected. And a distribution means for selecting the one corresponding to the above from the large number of audio data and distributing it to the requesting mobile phone; and a sales instruction based on the distribution request or the mobile phone that has issued the search request. A trial listening system, comprising: a purchase instruction transfer means for transmitting the purchase instruction to a specified one of the plurality of sales terminals provided in the sales area. 2. The distribution device is provided with a plurality of the aggregates corresponding to each sales floor, and specifies a sales floor based on either or both of the distribution request and the search request when searching for the collection. 2. The audition system according to claim 1, wherein one of the aggregates corresponding to the sales floor is selected for search. 3. The audition system according to claim 2, wherein each of the plurality of sales terminals transmits to the distribution device a terminal corresponding to the sales floor of the installation destination in the aggregate. 4. The distribution device holds, in addition to the plurality of audio data, video data corresponding to each of them and snap data obtained by thinning and compressing the corresponding video data, and at the time of distributing the audio data, distribution of the snap data corresponding to the data is distributed. The method according to claim 1, wherein
To the audition system according to claim 3. 5. The distribution device holds print data corresponding to each of the plurality of audio data in addition to the large number of audio data, and upon notification of a purchase instruction to the sales terminal, audio data and print data corresponding to the instruction. The sales terminal writes the delivered audio data to a recording medium and, based on the delivered print data, to the printing surface of the recording medium or to the printing surface of an accessory thereof. The audition system according to any one of claims 1 to 4, wherein printing is performed. 6. The audition system according to claim 4, wherein the distribution device comprises:
Upon delivery of a purchase instruction to the selling terminal, video data corresponding to the instruction is delivered, and the selling terminal additionally writes the delivered video data to the recording medium or writes it to another recording medium. An audition system characterized by being. 7. An item to be audited is directly or indirectly attached with identification information to be displayed at a sales floor where a sales terminal is installed in the audition system according to any one of claims 1 to 6. At the same time, a method of selling a recording medium accompanied by a trial listening service, in which guidance information for the trial listening is displayed by adding specific information of the sales floor.