JP2002329133A - Advertising distribution method in mobile communication system and mobile communication system - Google Patents

Abstract

(57) [Problem] To provide an advertisement distribution method in a mobile communication system capable of effectively performing advertisement in mobile communication using a prepaid frequency. SOLUTION: A customer inputs a telephone number and a card number of a scratch card to a mobile device 102 and transmits them to an audio device 103 to request charging of a prepaid frequency (step S202). The voice device 103 transmits the received data to the card service control device 106 (step S20).
3). The card service control device 106 is a voice device 103
Then, the company ID in the received card number is transmitted (step S206). The voice device 103 selects a voice corresponding to the received company ID (step S207),
The data is distributed to the mobile device 102 (step S208).

Description

DETAILED DESCRIPTION OF THE INVENTION

[0001]

BACKGROUND OF THE INVENTION 1. Field of the Invention The present invention relates to an advertisement distribution method and a mobile communication system in a mobile communication system, and more particularly, to a method in which a wireless mobile device stores a prepaid amount in a network or performs communication using the prepaid amount. The present invention relates to an advertisement distribution method and a mobile communication system in a mobile communication system that distributes an advertisement when performing.

[0002]

2. Description of the Related Art In a prepaid service using a conventionally known mobile communication system, a scratch card is provided to a customer who has paid a prepaid amount at a predetermined store. The scratch card is a card in which the card number is hidden by a silver film, and the customer can scrape the film with a coin or the like and use the card number that has come out to perform communication using a prepaid amount on a network.

[0003] In this case, the customer transmits the card number to the network using the wireless mobile device. The control device on the network stores the received telephone number and the prepaid amount corresponding to the card number in association with each other. Thereafter, the accumulated prepaid amount is used as a communication fee for the wireless mobile device that transmitted the card number, and is subtracted according to the talk time in the case of voice communication, or according to the number of packets or the communication time in the case of data communication, for example. Is done.

[0004] As a method of advertising a company in such a prepaid service, a company advertisement is put on a scratch card.

[0005]

However, in a prepaid service in a conventional mobile communication system, a scratch card becomes unnecessary if a customer enters a card number into a mobile device and accumulates a prepaid amount in a network. Would. Therefore, there is a problem that even if an advertisement is provided on a scratch card and provided to a customer, the effect of the advertisement is extremely small.

The present invention has been made in view of such a problem, and an object of the present invention is to provide an advertisement distribution in a mobile communication system capable of effectively advertising in communication using a prepaid amount. A method and a mobile communication system are provided.

[0007]

In order to achieve the above object, according to the first aspect of the present invention, a wireless mobile device used by a customer and a plurality of advertisements transmitted to the wireless mobile device are stored. An advertisement distribution method in a mobile communication system in which an advertisement distribution device having a first storage device and a control device that controls communication using a prepaid frequency by the wireless mobile device are connected via a network, Requesting, from the mobile device, the control device to accumulate a prepaid frequency for the network; and, in the control device, storing a prepaid frequency usable by the mobile device based on the received accumulation request in a second storage device. Requesting the advertisement distribution device to distribute an advertisement, and in the advertisement distribution device, from among the plurality of stored advertisements, Characterized by comprising the step of delivering to select the advertisement corresponding to the request for distribution thus received.

[0008] The invention described in claim 2 is the first invention.
3. The advertisement distribution method according to 1., wherein the advertisement is audio or image data.

[0009] The invention described in claim 3 is the first invention.
Or the advertisement distribution method according to 2, wherein the control device stores a plurality of prepaid frequencies that can be stored in a third storage device in advance, and the control device stores a plurality of prepaid information in a third storage device in advance. The step of requesting the distribution stored in the device stores the prepaid frequency based on the prepaid information corresponding to the received storage request among the plurality of prepaid information stored in advance. And

[0010] The invention described in claim 4 is the first invention.
In the advertisement distribution method according to any one of claims 1 to 3, the control device monitors a connection of the wireless mobile device to a communication line, and distributes an advertisement while the monitored communication line is connected. Is further provided.

[0011] The invention described in claim 5 is the same as in claim 4.
The method according to any one of claims 1 to 3, wherein the control device further includes a step of adding a premium frequency corresponding to a frequency of use of a communication line by the wireless mobile device to the prepaid frequency stored in advance.

[0012] The invention according to claim 6 is the same as the invention according to claim 5.
In the advertisement distribution method according to the above, the step of adding, based on the frequency of use, based on the number of connections to the communication line by the wireless mobile device, the connection time to the communication line, or the number of packets transmitted in the communication It is characterized by calculating.

The invention according to claim 7 is an advertisement distribution apparatus having a wireless mobile device used by a customer, and a first storage unit storing a plurality of advertisements to be transmitted to the wireless mobile device,
A mobile communication system in which a control device that controls communication using a prepaid frequency by the wireless mobile device is connected via a network, wherein the wireless mobile device stores the prepaid frequency for the network in the control device. Requesting means, the control device comprising: a second storing means for storing a prepaid frequency; and a second storing means for storing a prepaid frequency usable by the mobile device based on the received storage request. And means for requesting the advertisement distribution device to distribute an advertisement,
The advertisement distribution device includes a unit that selects and distributes an advertisement corresponding to the received distribution request from the stored plurality of advertisements.

The invention described in claim 8 is the same as the invention described in claim 7.
3. The mobile communication system according to claim 1, wherein the advertisement is audio or image data.

[0015] The invention according to claim 9 is the same as the invention according to claim 7.
Or the mobile communication system according to 8, wherein the control device further includes a third storage unit that stores a plurality of prepaid information in advance, and the storage unit is configured to store the plurality of prepaid information, The prepaid frequency is accumulated based on the prepaid information corresponding to the received accumulation request.

According to a tenth aspect of the present invention, in the mobile communication system according to any one of the seventh to ninth aspects,
The control device may further include a unit that monitors a connection of the wireless mobile device to a communication line, and the distribution unit distributes an advertisement during the connection of the monitored communication line.

According to an eleventh aspect of the present invention, in the mobile communication system according to the tenth aspect, the control device stores the advance frequency corresponding to a frequency of use of a communication line by the wireless mobile device in advance. It is characterized by further comprising means for adding to the prepaid frequency.

According to a twelfth aspect of the present invention, in the mobile communication system according to the eleventh aspect, the adding means calculates the usage frequency by the number of times the wireless mobile device connects to a communication line, a communication line. It is characterized in that the calculation is performed based on the connection time to the communication or the number of packets transmitted in the communication.

[0019]

Embodiments of the present invention will be described below in detail with reference to the drawings. In the following description, the term “charge” refers to a process of registering a prepaid amount for paying a communication fee necessary for a wireless mobile device to perform communication in a network.

(Distribution of advertisement in charge) FIG.
BRIEF DESCRIPTION OF THE DRAWINGS FIG. 1 is a diagram illustrating a configuration example of a mobile communication system to which the present invention has been applied, and conceptually illustrates only parts related to the present invention.
In FIG. 1, a mobile device 102 is a mobile phone, a PHS, and a PDA used by a customer who is a subscriber of the mobile communication network 100.
This is realized by mounting software for realizing browsing of Web information on a portable terminal such as the like. In particular, the mobile device 102 may be a terminal having an e-mail function and an Internet access function.

An operator network (NW) 101 is a communication network installed in a communication operator that manages the mobile communication network 100, and includes a voice device 103 and a Web server 1.
04, company ID management database (DB) 105, card service control device 106, scratch card management DB
107 and a frequency management DB 108 are connected.

The voice device 103 is an information processing device that previously stores voice data of an advertisement provided by a company in a storage device (not shown) and provides the voice data in response to an access from the mobile device 102. . Each of the audio data stored in the audio device 103 is identified by a company ID described later. The Web server 104 stores a Web page for customer guidance and an image of an advertisement provided by a company.
This is an information processing apparatus in which web pages are stored in a storage device (not shown) in advance, and these web pages are displayed on the display unit of the mobile device in response to access from the mobile device 102. Each of the Web pages stored in the Web server 104 is identified by a URL described later.

Note that the above-described audio device 103 and Web
The server 104 functions as the advertisement distribution device described in the claims of the present invention, and each storage device functions as the first storage device described in the claims.

The card service control device 106 is a local exchange in a mobile communication network managed by a communication carrier.
By controlling the entire business network 101,
The communication using the prepaid frequency by the mobile device is controlled. Further, the card service control device 106 stores a Web page (portal) that is first accessed by a mobile device that performs data communication using a prepaid service. The company ID management DB 105 includes a company ID for identifying a company and a W including image data of an advertisement such as a banner advertisement.
This is a set of data that is associated with the URL (Uniform Resource Locator) of the web page. Scratch card DB
Reference numeral 107 denotes a set of prepaid information including a card number of a scratch card sold to a customer or distributed to a customer by a company for advertisement, and a prepaid frequency and an expiration date corresponding to the card number. The card number is
It consists of a company ID and a frequency number for identifying the prepaid frequency. The frequency management DB 108 is a set of data in which a customer's telephone number, a company ID, a prepaid frequency indicating a prepaid amount of a scratch card, and an expiration date are associated with each other.

The hardware configuration of the audio device 103, the Web server 104, and the card service control device 106 connected to the business network 701 is generally the same as an information processing device such as a commercially available workstation, personal computer, and the like. It can be constituted by a device. Various functions related to the present invention, which will be described later, are realized by a CPU, a disk device, a storage device, an input / output device, an output device, and the like, a program for controlling them, and the like in each hardware configuration. Also, company ID
The management DB 105, the scratch card DB 107, and the frequency management DB 108 are stored in the storage device of the card service control device 106 functioning as the second storage device or the third storage device according to the present invention.

The mobile communication network 100 is a network for interconnecting the mobile device 102 and the carrier network 101, and includes a mobile line switching network / a mobile packet switching network, a radio calling network, a local radio network, and a PHS network. Or a satellite communication network or the like.

In this system, a plurality of mobile devices 102, a voice device 103, a Web server 104, and a card service control device 106 are connected via a business network 101 or a mobile communication network 100. In this method, audio or image advertisements provided by a plurality of companies are selected and distributed to predetermined customers.

Next, a charging procedure in the mobile communication system configured as described above will be described with reference to the communication sequence shown in FIG.

The customer uses the mobile device 102 to set the audio device 1
Access 03. In response to this access, the voice device receives voice data for accepting the input of a card number,
For example, voice data such as "This is xxx. Please enter the number" is transmitted (step S20).
1). The mobile device 102 outputs a guidance voice based on the received data. The customer responds to the guidance and
To the voice device 103 to request communication using the prepaid frequency (step S20).
2). The voice device 103 transmits the received data to the card service control device 106 (Step S203). The card service control device 106 is a scratch card DB1
07 to check the authenticity of the card (step S
204), the prepaid frequency and the expiration date of the card corresponding to the frequency number in the received card number are extracted (step S205).

If the information is successfully extracted in step S205, the card service control unit 106
The company I in the received card number is
D to request the distribution of the voice advertisement (step S2).
06). The voice device 103 selects a voice corresponding to the received company ID from the voice data for advertisement stored in the storage device in advance (step S207), and distributes the voice to the mobile device 102 (step S208).

When the distribution of the voice advertisement is completed (step S
209), the voice device 103 is the card service control device 1
Requesting the customer 06 to accumulate the prepaid frequency of the customer (step S210). Card service control device 106
Stores the prepaid frequency by updating the prepaid frequency of the customer's scratch card stored in the frequency management DB 108 (step S211). When the updating process is completed (step S212), the completion is notified to the audio device 103 (step S213). Voice device 103 transmits a voice message for notifying that charging has been completed to mobile device 102, and ends the process (step S214).

Next, an advertisement distribution method using a Web server of the mobile communication system configured as described above will be described with reference to the communication sequence of FIG.

The customer accesses the web server 104 using the mobile device 102. In response to this access, Web server 104 displays an initial screen for accepting an input of a card number on the display unit of mobile device 102 (step S301). The customer inputs a telephone number and a card number to the mobile device 102 in accordance with the guidance on the initial screen, and transmits the same to the Web server 104 (step S302). The Web server 104 transmits the received data to the card service control device 1
06 (step S303). The card service control device 106 checks the authenticity of the card with reference to the scratch card DB 107 (step S304), and based on the company ID in the received card number, specifies a Web page of a corresponding advertisement (company URL). And an expiration date are extracted (step S305).

When the information is successfully extracted in step S305, the card service control device 106
Search the company ID management DB 105 (step S30)
6) Extract the corresponding company URL (step S30)
7) transmitting the company URL to the Web server 104,
The distribution of the advertisement is requested (step S308). Web server 104 displays the Web page of the advertisement specified by the received company URL on the display unit of mobile device 102 (step S309).

After a lapse of a predetermined time, the display of the Web page is terminated (step S310), and the Web server 10
4 requests the card service control device 106 to store the customer's prepaid frequency (step S311). The card service control device 106 accumulates the prepaid frequency by updating the prepaid frequency of the customer's scratch card stored in the frequency management DB 108 (step S312). When the update processing in step S312 is completed (step S313), the card service control device 1
06 notifies completion to the Web server 104 (step S314).

Web server 104 displays a screen for notifying that charging has been completed on the display unit of mobile device 102, and ends the processing (step S315).

FIG. 4 is a diagram showing an example of a card number input screen displayed on the display unit of the customer's mobile device 102 at the time of initial access in step S301. The charge start screen displays the current balance of the card and its expiration date. In addition, a card number input field 401 is arranged at the bottom of the screen, and the customer presses a button of the mobile device 102 to input a card number in this input field.

FIG. 5 is a diagram showing an example of an advertisement screen displayed on the display unit of mobile device 102 at the time of advertisement distribution in step S309. In the example shown in FIG. 5, bargain information of a specific company is displayed as an advertisement.

FIG. 6 is a diagram showing an example of a charge end screen displayed on the display unit of mobile device 102 at the end of charging in step S315. On the charge end screen, the total balance of the card after the charge, the charge amount (prepaid frequency), and the expiration date of the card are displayed.

(Distribution of Advertisement During Communication) FIG. 7 shows a portion related to the present embodiment in the configuration of the carrier network for controlling communication performed by the wireless mobile device using the prepaid frequency charged on the network. Is shown conceptually. In the mobile communication system shown in FIG.
02 and the mobile device 703 of the other party A are communicated via the carrier network. In addition, the carrier network 701 includes the voice device 103, the card service control device 106, the company ID management DB 105, and the frequency management D in FIG.
In addition to B108, a frequency subtraction device 702 for subtracting the prepaid frequency stored in the frequency management DB 108 based on the control by the card service control device 106 is further connected.

Next, with reference to the communication sequence of FIG. 8, the flow of the advertisement distribution method using the mobile communication system shown in FIG. 7 will be described with an example in which a call is made from the mobile device 102 to the mobile device 703. I do.

The telephone numbers of the mobile device 102 and the mobile device 703 are transmitted from the mobile device 102 of the customer to the card service control device 106, and a connection of a communication line with the mobile device 703 is requested (step S801). The card service control device 106 searches the frequency management DB 108 (step S8).
02), the company ID corresponding to the telephone number of the mobile device 102 and the prepaid frequency of the scratch card are extracted (step S803). Then, the extracted prepaid frequency is notified to the frequency subtraction device 702 (step S804), and the company ID is notified to the audio device 103 (step S804).
805).

The voice device 103 receives the notified company ID.
(Step S806). The frequency subtraction device 702 subtracts the prepaid frequency according to the connection time of the mobile device 102 and the mobile device 703 (step S807). On the other hand, the audio device 103
The connection between the mobile device 102 and the mobile device 703 is monitored, and the voice selected in step S806 is periodically transmitted to the mobile device 102 and / or the mobile device 703 while the communication line is connected (step S808). Then, after the connection is completed, the information about the connection time and the subtracted prepaid frequency is transmitted from the frequency subtraction device 702 to the card service control device 106.
The card service control device 106 updates the frequency management DB 108 based on the received information on the prepaid frequency.

As described above, by distributing the advertisement during the call of the mobile device, the manager of the business network can obtain the income from the enterprise by the advertisement fee. It is possible to give a premium to the customer's scratch card based on this advertising fee. The premium can be provided by, for example, using the frequency subtraction device 702 to add a premium to the prepaid frequency of the customer's scratch card according to the frequency of use of the prepaid frequency within a certain period. In this case, as a reference for calculating the use frequency of the prepaid frequency, a subtraction amount of the prepaid frequency per predetermined period, a connection time, a call time, and the like can be used.

FIG. 9 conceptually shows a portion related to the present embodiment in the configuration example of the carrier network for controlling communication performed by the wireless mobile device using the prepaid frequency charged on the network. Business network 901
Has the company ID management DB 10 described in the first embodiment.
5. Corporate card service control device 106 and frequency management D
B108, a frequency subtraction device 702 for subtracting the prepaid frequency stored in the frequency management DB 108 based on the control by the card service control device 106, and a Web page or banner advertisement connected to the Internet 110 and provided to the mobile device. A web server 904 stored in advance is further connected.

Next, referring to the communication sequence of FIG.
The flow of the advertisement distribution method using the mobile communication system shown in FIG. 9 will be described.

A telephone number is transmitted from the customer's mobile unit 102, the prepaid portal of the card service control unit 106 is accessed, and a connection to the Internet 110 is requested (step S1001). The card service control device 106 searches the frequency management DB 108 (step S
1002), company I corresponding to the telephone number of mobile device 102
D and the prepaid frequency of the scratch card are extracted (step S1003). Then, the extracted prepaid frequency is notified to the frequency subtraction device 702 (step S10).
04), the company ID is notified to the Web server 904 (step S1005).

The Web server 904 sends the company URL from the company ID management DB 105 based on the notified company ID.
Is extracted, and the banner advertisement stored in the storage device is selected (step S1006). Card service control device 10
6 connects the mobile device 102 and the Internet 110. The frequency subtraction device 702 subtracts the communication fee from the prepaid frequency of the customer's scratch card according to the connection time between the mobile device 102 and the Internet 110 and the number of transmitted packets (step S1007).

On the other hand, the Web server 904
2 and the Internet 110 are monitored, and the banner advertisement selected in step S1006 is periodically displayed on the mobile device 102 while the communication line is connected (step S10).
08). After the connection is completed, the information of the connection time and the subtracted prepaid frequency is transmitted from the frequency subtraction device 702 to the card service control device 106. The card service control device 106 updates the frequency management DB 108 based on the received information on the prepaid frequency.

As described above, by distributing the advertisement during the data communication of the mobile device, the manager of the business network can obtain income from the company by the advertisement fee. It is possible to give a premium to the customer's scratch card based on this advertising fee. The premium is given to the customer's prepaid frequency in the frequency subtraction device 702, for example.
This can be performed by giving a premium based on the frequency of use of the prepaid amount within a certain period. In this case, as a reference for calculating the use frequency of the prepaid frequency, a subtraction amount of the prepaid frequency per predetermined period, a connection time, the number of packets of packet communication, and the like can be used.

Although the preferred embodiment of the present invention has been described above, it is needless to say that the present invention is not limited to this embodiment and can be implemented in other various aspects. For example, in the above embodiment, the case where the local exchange has the function of the card service control device has been described as an example, but the local exchange and the card service control device may be configured separately.

In the above-described embodiment, an example has been described in which communication is performed using a prepaid frequency. However, the present invention can be applied to a settlement transaction using a prepaid frequency charged to a network. For example, when purchasing a product displayed on a display by accessing a virtual mall from a mobile phone, by selecting a desired product and pressing a predetermined button, a balance inquiry screen and a payment are displayed on the display of the mobile phone. The screen is displayed. The advertisement can be distributed prior to or after displaying the payment screen.

The function of the frequency management device described in the above embodiment may be executed by the card service control device.

Further, in the above-described embodiment, the case where each embodiment is realized independently has been described as an example. However, the present invention is not limited to this case, and may be applied to other embodiments. It is obvious to those skilled in the art that the embodiments can be implemented by appropriately combining the embodiments.

Further, the communication system of the mobile communication system to which the present invention is applied may use any communication system such as packet-switched communication, circuit-switched communication, and the like. Any of these communication modes may be used.

In the above-described embodiment, an example is described in which the card number described on the scratch card is used to identify the customer's prepaid frequency, but the information for identifying the prepaid frequency is limited to a number. It is needless to say that it is not required to be written on the card.

Further, in the above-described embodiment, an example has been described in which an information processing apparatus having different functions is connected to the carrier network.
It is obvious to those skilled in the art that the information processing device can be realized by using one information processing device.

In the above-described embodiment, the advertisement is distributed by the Web server 104 or 904 by using the technology for browsing the display on the Web page.
Information may be sent and received by e-mail and other well-known communication methods, and communication equipment owned by the user, for example, a telephone and a facsimile may be used. Further, the communication form uses a communication method other than the Internet. May be.

The above-described display screen is merely an example for explanation, and the arrangement and size of the display area are not limited to the examples shown in the embodiment of the present invention.

Further, various modifications other than those described above are possible. However, as long as the modification is based on the technical idea described in the claims, the modification falls within the technical scope of the present invention.

[0061]

As described above, according to the present invention,
Since an advertisement can be delivered to a customer in communication of a mobile device using a prepaid frequency, a low-paid prepaid service can be provided by giving a premium to the customer's prepaid frequency. As a result, it is possible to increase demand for gift cards represented by scratch cards.

Further, there is an effect that a company can effectively carry out advertisement to customers.

[Brief description of the drawings]

FIG. 1 is a diagram illustrating a configuration example of a mobile communication system to which the present invention has been applied.

FIG. 2 is a diagram showing an example of a charging sequence in the mobile communication system according to the embodiment of the present invention.

FIG. 3 is a diagram showing an example of a charging sequence in the mobile communication system according to the embodiment of the present invention.

FIG. 4 is a diagram illustrating an example of a screen displayed on a display unit of the mobile device according to the embodiment of the present invention.

FIG. 5 is a diagram showing an example of a screen displayed on the display unit of the mobile device according to the embodiment of the present invention.

FIG. 6 is a diagram showing an example of a screen displayed on the display unit of the mobile device according to the embodiment of the present invention.

FIG. 7 is a diagram illustrating a configuration example of a mobile communication system to which the present invention is applied.

FIG. 8 is a diagram showing an example of a communication sequence of an advertisement distribution method using a voice device of a mobile communication system according to an embodiment of the present invention.

FIG. 9 is a diagram showing a configuration example of a mobile communication system to which the present invention is applied.

FIG. 10 is a diagram showing an example of a communication sequence of an advertisement distribution method using a Web server of the mobile communication system according to the embodiment of the present invention.

[Explanation of symbols]

 REFERENCE SIGNS LIST 100 Mobile communication network 101 Business network 102 Mobile device 103 Voice device 104 Web server 105 Company ID management DB 106 Card service control device 107 Scratch card DB 108 Frequency management DB 110 Internet 401 Input field 701 Business network 702 Frequency subtraction device 703 Moving 901 Business network 904 Web server

──────────────────────────────────────────────────続 き Continued on the front page (51) Int.Cl. ⁷ Identification symbol FI Theme coat ゛ (Reference) G06F 17/60 502 G06F 17/60 502 506 506 510 510 510 H04M 11/08 H04M 11/08 15/00 15 / 00G Z H04Q 7/20 H04Q 7/04 Z (72) Inventor Katsutoshi Kimoto 2-11-1, Nagatacho, Chiyoda-ku, Tokyo Inside NTT DoCoMo, Inc. (72) Inventor Makoto Jingu Tokyo 2-11-1, Nagatacho, Chiyoda-ku F-term in NTT Docomo (reference) FF02 FF04 GG01 GG11 HH05 HH23 5K101 KK16 KK18 LL12 MM05 MM07 NN18 NN22 NN25 NN48

Claims (12)

[Claims] 1. A wireless mobile device used by a customer, an advertisement delivery device having a first storage device storing a plurality of advertisements to be transmitted to the wireless mobile device, and communication using a prepaid frequency by the wireless mobile device. An advertisement distribution method in a mobile communication system in which a control device that controls the network is connected via a network, wherein the wireless mobile device requests the control device to accumulate a prepaid frequency for the network; A second prepaid power available to the mobile device based on the received storage request.
Storing in a storage device, and requesting the advertisement distribution device to distribute an advertisement; and selecting, in the advertisement distribution device, an advertisement corresponding to the received distribution request from the plurality of stored advertisements. Advertising distribution method. 2. The advertisement distribution method according to claim 1, wherein the advertisement is audio or image data. 3. The control device stores a plurality of prepaid information in a third storage device in advance, and the step of requesting the distribution includes the step of requesting the received one of the plurality of prepaid information stored in advance. 3. The advertisement distribution method according to claim 1, wherein the prepaid frequency is accumulated based on prepaid information corresponding to the accumulation request. 4. The control device according to claim 1, further comprising a step of monitoring a connection of the wireless mobile device to a communication line, and a step of delivering an advertisement while the monitored communication line is connected. Claims 1-3
Ad delivery method according to any of the above. 5. The control device according to claim 4, further comprising a step of adding an additional frequency corresponding to a frequency of use of a communication line by the wireless mobile device to the pre-paid frequency stored in advance. Ad delivery method described. 6. The adding step includes calculating the usage frequency based on the number of times the wireless mobile device has connected to a communication line, the connection time of the communication line, or the number of packets transmitted in the communication. The advertisement distribution method according to claim 5, wherein: 7. A wireless mobile device used by a customer, an advertisement distribution device having a first storage unit storing a plurality of advertisements to be transmitted to the wireless mobile device, and communication using the prepaid frequency by the wireless mobile device. Is a mobile communication system connected via a network to the control device, wherein the wireless mobile device includes means for requesting the control device to accumulate a prepaid frequency for the network, the control device, A second storage unit for storing a prepaid frequency; a unit for storing a prepaid frequency usable by the mobile device based on the received storage request received in the second storage unit; Means for requesting distribution of an advertisement, wherein the advertisement distribution device selects an advertisement corresponding to the received distribution request from among the plurality of stored advertisements. Mobile communication system, characterized in that it comprises means for distributing in-option. 8. The mobile communication system according to claim 7, wherein the advertisement is audio or image data. 9. The control device further comprises a third storage unit that stores a plurality of prepaid information in advance, and the storage unit stores the received storage of the plurality of prepaid information stored in the storage unit. 9. The mobile communication system according to claim 7, wherein the prepaid frequency is accumulated based on prepaid information corresponding to the request. 10. The control device further comprises means for monitoring a connection of the wireless mobile device to a communication line, wherein the distributing unit distributes an advertisement during connection of the monitored communication line. The mobile communication system according to any one of claims 7 to 9, wherein: 11. The apparatus according to claim 10, wherein said control device further comprises means for adding a premium frequency corresponding to a frequency of use of a communication line by said wireless mobile device to said pre-paid frequency stored in advance. Mobile communication system. 12. The adding means calculates the usage frequency based on the number of times the wireless mobile device has connected to a communication line, the connection time of the communication line, or the number of packets transmitted in the communication. The mobile communication system according to claim 11, wherein: