JP2002073940A - Store opening plan support device - Google Patents

Abstract

PROBLEM TO BE SOLVED: To accurately analyze a plan of opening a store. SOLUTION: An animation of an area around the store is displayed together with commercial area information and property information, etc. If a button for neighborhood information is selected, the file name of the desired animation (e.g. that embedded in the button for neighborhood information) and a reproduction request are sent to a streaming reproduction program 130, so that the animation of the neighborhood information is taken out of a streaming file 160 and displayed in the frame 111D of a browser screen.

Description

DETAILED DESCRIPTION OF THE INVENTION

[0001]

BACKGROUND OF THE INVENTION 1. Field of the Invention The present invention relates to a new store opening plan support device for supporting a store opening plan. In addition, the present invention relates to a technology for supporting a field survey report of a store.

[0002]

2. Description of the Related Art In a franchise business such as a convenience store or a pharmacy store, it is important to secure member stores with good location conditions. Conventionally, the franchise business operating company (headquarters) plans to open a new store when opening a new store by using store location map information, peripheral information, trade area information, population, trade area, expected sales, layout drawing, etc. in paper medium Evaluation of the time, settlement was done. Member store owner candidates also used similar materials to study the profitability and growth potential of opening stores. However, it has been difficult to sufficiently transmit information with paper medium information.

[0003]

SUMMARY OF THE INVENTION The present invention has been made in consideration of the above circumstances, and provides a variety of information on a new store opening plan with a simple configuration to support the new store opening plan. The purpose is to provide a planning support device and the like.

[0004]

According to the present invention, in order to achieve the above-mentioned object, a configuration as described in the claims is adopted. Here, the description of the claims will be supplementarily described.

That is, according to the present invention, in order to achieve the above-mentioned object, a means for displaying, in a first window, a map around a planned opening location on a new opening planning support device;
A display unit for displaying a moving image around the above-mentioned planned opening location is provided.

In this configuration, maps, sentences, numbers,
Not only the static information represented by the chart, but also a variety of information, such as vehicles traveling on the road and the flow of people coming and going on the sidewalk, can be grasped using videos around the planned opening location,
The quality of access to the store can be reliably grasped.

[0007] Further, in this configuration, the business area of the planned opening location or the business area of the competing store may be displayed on the map or the position of the public institution may be displayed on the map in accordance with a predetermined user operation. When a position of a predetermined public institution is designated, a still image or a moving image of the public institution may be displayed.

Further, a mark for displaying the position of the subject or the photographer of the moving image may be dynamically displayed on the map.

[0009] A moving image corresponding to the time information may be selected and displayed. For example, a video at the time of going to work, a video of lunch break, a video of returning home, and the like are displayed. It may be divided into morning, noon and night time zones.

The present invention can be used not only when planning to open a new store, but also when determining whether or not to close a store, and when managing the sales of a store together with an on-site survey. Even when a store is closed, it is possible to reliably recognize a change in the environment of the store by referring to a moving image around the store (changes in traffic due to the appearance of competitors, changes in transportation means, etc.).
In addition, the atmosphere of the product sales floor and the entire store is accurately communicated by video, and the sales of the entire store and the quality of the sales floor of the product are judged, and sales information such as POS (point of sales) information, management information, In addition, it can be used for management decisions.

The present invention can be realized not only as a device or a system but also as a method. In addition, it goes without saying that a part of such an invention can be configured as software. Also, it goes without saying that a software product (recording medium) used for causing a computer to execute such software is also included in the technical scope of the present invention.

[0012]

Embodiments of the present invention will be described below.

FIG. 1 shows an example of a computer system 10 to which the present invention is applied. In this figure, the computer system 10 includes a portable personal computer 110, a web browser 120 installed in the personal computer 110, It comprises a streaming reproduction program 130, a still image reproduction program 140, and the like. The web browser 120 uses a streaming reproduction program 130 and a still image reproduction program 140 to convert a document such as HTML (hypertext markup language) or XML (extensible markup language) referring to a moving image file or a still image file. To display.

The personal computer 110 is an ordinary portable personal computer.
, A liquid crystal display device 111, a keyboard 112
Etc. Further, it has a floppy disk drive, a hard disk drive, and a CD-ROM drive (not shown). In addition, the personal computer 1
Reference numeral 10 denotes an operating system and various other programs installed. Programs and HTM
L and other files are stored on a CD-ROM or other recording medium 1.
50 (FIG. 1) or a personal computer 110 via a network.

Further, the streaming file storage unit 160, the still image file storage unit 170, the HTML file storage unit (or the XML file storage unit) of the recording device 110A (hard disk, CD-ROM, etc.) of the personal computer 110.
A file 180 stores a streaming file, a still image file, and an HTML file. The HTML file includes frame information for partitioning the screen, content information, text information, object information for specifying programs and files, and the like, and can display text, still images, moving images, and the like. Under the description of the HTML file, the streaming reproduction program 130 is called, and reproduces and displays a moving image (including audio) with reference to the streaming file.
Similarly, under the description of the HTML file, the still image reproduction program 140 is called to reproduce and display the still image with reference to the still image file. For the streaming file, a different file is prepared for each time zone (for example, morning, noon, night). The same may be applied to a still image file. Moving image, still image, and text (table) contents displayed in the drawings after FIG. 7 are stored in the streaming file storage unit 160, the still image file storage unit 170, and the HTML file storage unit 180. It should be noted that the types of these storage units 160, 170, 180 are logical to the last.
It is not necessary for 0, 170, 180 to be located in separate directories or the like.

Next, the operation of this embodiment will be described.

FIGS. 3 to 5 show the menu structure of the new store opening plan support system of this embodiment. First, as shown in FIG. 3, a trade area information display option, a property information display option, and a property evaluation display option are displayed. There is. As shown in FIG. 4, the business area information display options include a public institution information display option, a peripheral data display option, a competitor information display option, and a competitor business area information display option. As shown in FIG. 5, the property information display options include a store layout display option, a store appearance display option, a store front display option, a store lateral display option, and a peripheral information display option. In the property evaluation, the property evaluation is displayed by text, table, and chart. Since the display mode of the property evaluation is displayed using ordinary texts, tables, and charts, this point will not be described here.

FIG. 6 shows a state where "commercial area information" is selected on the initial screen. As can be understood from this figure, in this embodiment, four frames (111A, 11A
1B, 111C, and 111D). Of course, other frame configurations may be used. The frame 111A displays a button for selecting the option in FIG. 3, and the frame 111B displays a button for selecting the option in FIG. 4 or the option in FIG. The frame 111C is for displaying the periphery of the planned store location (a relatively wide range and a neighborhood). The frame 111D displays a table, text, a still image, a moving image, and the like.

In the state shown in FIG. 6, "commercial area information" is selected, and in response to this, buttons of "public institution", "peripheral data", "competitive shop", and "competitive shop commercial area" are displayed on the frame 111B. (In the initial screen, the display as shown in FIG. 6 is displayed by default). The frame 111C displays a map of a planned shop location (a relatively wide area). In this state, when the "public institution" button is selected as shown in FIG. 7, the public institution such as a city hall, a station, an amusement park, and a large-scale store are highlighted on the map. When "public institution" on this map is selected, the moving image or the still image is displayed on the frame 111D.

As shown in FIG. 8, when the "peripheral data" button is selected, the business area of the candidate site (a 10-minute walk,
One or both areas within a 20-minute walk) is marked with a circle on the map of frame 111C, and the number of households, population, percentage of population in their 20s, number of offices, employee size, etc. are displayed in frame 111D in the form of a table. (10 minutes zone and 20 minutes zone respectively).

When the "competitive store" button is selected, as shown in FIG. 9, the competitor store ("store A" in this example) is highlighted, and when the "competitive store business area" button is selected, the broken line is displayed. The trade area is displayed as shown by. At this time, the commercial area of the planned store location is also displayed, so that an approximate competition state can be grasped.

Next, the property information display option will be described.

FIG. 10 shows a state in which the "property information" button on the frame 111A is selected, and the "layout" button on the frame 111B is further selected. When the "Property information" button is selected, "Layout", "Store appearance", "Front",
Each button of “horizontal” and “peripheral information” is displayed on the frame 111B. In addition, when the "property information" button is selected, a map around a slightly narrower area is displayed. This makes it possible to provide more detailed map information on the planned store location. At this time, the still image reproduction program 140
(FIG. 1) extracts corresponding still image information (including animation information) from the still image file 170 and displays map information and the like on the browser screen.

When the "layout" button is selected as shown in FIG. 10, the planned layout (plan view) of the store is displayed on the frame 111D.

As shown in FIG. 11, when "store appearance" is displayed, a still image showing the store appearance (slightly distant view) is displayed on the frame 111D. Similarly, when the “front” and “horizontal” buttons are selected, a still image (slightly near view) in front of the store and a horizontal still image (slightly near view) are displayed on the frame 111D.

Next, when the "peripheral information" button is selected as shown in FIG. 12, a moving image of the peripheral situation is displayed in the frame 111D. This moving image is, for example, an image of the surroundings taken by a person walking, or an image of the surroundings taken in a car. That is, when the “peripheral information” button is clicked, a file name of a desired moving image (for example, embedded in the “peripheral information” button) and a reproduction request are sent to the streaming reproduction program 130 (FIG. 1). ), The moving image of the peripheral information is extracted from the streaming file 160 and displayed on the browser screen.

Further, as shown in FIG.
A button for selecting a time zone, for example, morning, noon, or night, may be provided in the 1D or other area, and a moving image prepared according to the button may be reproduced. Further, the mark indicating the photographer or the photographing target (or a person or camera icon) may be moved in accordance with the moving image. This is, for example, in synchronization with the moving image (moving image file MO1, audio file SO1), the still image files ST1, ST2. . . (The mark position is different) should be played back like an animation.

In the above description, a specific interaction according to a click operation or the like on the screen of the web browser is not particularly described. However, this is performed based on a normal HTTP, for example, in accordance with an HTML document. Requests according to click operation and input are POSP and GE
A desired web page or streaming data is sent to the client in response to the T request, and a desired output is obtained. These details are well known and need not be described in particular.

The present invention is not limited to the above-described embodiment, but can be variously modified without departing from the gist of the present invention. For example, in the above example, a portable personal computer is used, but a desktop personal computer and various other computer systems can be used. Further, the content may be displayed by a projector instead of the display device of the computer system. In the above embodiment, the system is a stand-alone system, but a client / server configuration may be adopted. That is, the server may hold content for new store opening plan support and browse the content from the client computer.

In the above-described example, the new store opening plan support has been described. However, the present invention can be applied to the determination of whether or not to close the store. In this case, actual sales data is used, but the other points are almost the same as those in the above-described embodiment.

The present invention is widely applicable to a field survey report support device. For example, FIG. 15 shows an example in which information from a plurality of stores is managed by the store management center 20. In this example, in addition to sales information from a POS (point of sales) terminal, moving images of the inside or around the store are sent from a plurality of stores. Of course, trade area information and the like are also managed by the store management center 20 as needed. Using the client terminal 24 of the store management center 20, information sent from the store can be browsed to perform business analysis.

In FIG. 15, a store management center 20 has a web server 21, an application server 22,
FTP (File Transfer Protocol) Server 2
3, client terminal 24, streaming server 2
5. Database management system 26, router 27, LA
An N (local communication network) 28 is provided. The application server 22 executes a video transmission process 22a (in cooperation with the streaming server 25), a still image transmission process 22b, and the like based on a request to the web server 21. A client terminal 30 of each store is connected to a LAN 28 of the store management center 20 via a router 27 and a wide area network 50 (an IP network, a dedicated line, the Internet, or the like provided by a communication carrier). At the client terminal 30, an agent 31 is executed to store and manage POS information and moving image information, and to store these information in a POS database 261, a trade area database 262, a still image file 263, and a streaming file 251 of the store management center 20 at a predetermined timing. Upload. For uploading, for example, the FTP server 23 is used. Of course, information can be transferred from the store to the store management center 20 in various modes.

The information sent from the store includes POS information (sales information), moving image information of each sales floor, still image information, moving image information of the store entrance, still image information, moving image information around the store,
Still image information. Video information and still image information at the sales floor
It is managed in association with the merchandise at the sales floor. In addition,
The moving image information and the still image information may be automatically photographed by a predetermined image pickup device provided in the store and automatically processed and transferred by the agent 31, or may be photographed by store staff or external staff. The agent 31 may be made to process. If an outside staff takes a picture, the information processing device of the contract
0 streaming file 251 and still image file 2
63 may be uploaded.

In the store management center 20, using the client terminal 24, related moving images and still images can be browsed together with sales information. Specifically, a browsing request is sent to the web server 22, and sales information of a desired store is displayed as a bar graph or the like, and a moving image or the like is also displayed.
FIG. 16 shows the sales of each product at a predetermined store and the moving image of the sales floor of the product in association with each other (the relevant product sales information and the moving image may be embedded in a web page in a predetermined arrangement). Although a still image is not shown in this figure, a still image may be displayed together. It is also possible to display a still image instead of a moving image. The moving image may be switched in various variations. For example, different moving images can be prepared and switched between day and night scenes and weekday and weekend scenes.

In this example, since the moving image of the sales floor is displayed in association with the product, the management decision for each product can be performed more accurately. Of course, the analysis of the entire store is not limited to the analysis for each sales floor, and can be performed more accurately by using a moving image in the store or around the store.

In this example, the sales information and the moving image information are browsed using the client terminal 24 in the store management center 20, but other sites (for example, sites of each store and other business management departments). Of course, it is also possible to browse from. In this example, a client-server system is employed. However, if sales information, moving image information, and the like are stored in a single computer, for example, a personal computer, similar browsing can be performed in a stand-alone environment.

[0037]

As described above, according to the present invention, not only still images but also moving images are used in connection with a new store opening, so that a variety of information can be provided, and the decision on a new store opening can be made more accurately. Can do it. In addition, accurate analysis and judgment can be made in the case of a store closure or a store site survey report.

[Brief description of the drawings]

FIG. 1 is a system diagram showing an overall configuration of an embodiment of the present invention.

FIG. 2 is a diagram illustrating an example of the appearance of the personal computer of the embodiment.

FIG. 3 is a diagram illustrating a menu configuration of the embodiment.

FIG. 4 is a diagram illustrating a menu configuration according to the embodiment.

FIG. 5 is a diagram illustrating a menu configuration of the embodiment.

FIG. 6 is a diagram illustrating a commercial area information display operation of the above embodiment.

FIG. 7 is a diagram illustrating a commercial area information display operation of the above embodiment.

FIG. 8 is a diagram illustrating a commercial area information display operation of the above embodiment.

FIG. 9 is a diagram illustrating a commercial area information display operation of the embodiment.

FIG. 10 is a diagram illustrating the property information display operation of the above embodiment.

FIG. 11 is a diagram illustrating the property information display operation of the embodiment.

FIG. 12 is a diagram for explaining the property information display operation of the above embodiment.

FIG. 13 is a diagram for explaining the property information display operation of the embodiment.

FIG. 14 is a diagram illustrating the property information display operation of the above embodiment.

FIG. 15 is a diagram illustrating a modification of the above-described embodiment.

FIG. 16 is a diagram illustrating the example of FIG.

[Explanation of symbols]

 Reference Signs List 10 computer system 110 personal computer 110A recording device 111 liquid crystal display device 112 keyboard 120 web browser 130 streaming reproduction program 140 still image reproduction program 150 recording medium 160 streaming file storage unit 170 still image file storage unit 180 HTML file storage unit

 ────────────────────────────────────────────────── ─── Continuing on the front page (72) Inventor Satoshi Ikeuchi 1-19-1, Sakashita, Itabashi-ku, Tokyo F-Term in Fuji Xerox System Service Co., Ltd. 5B049 BB11 CC02 CC08 DD01 DD05 EE01 EE07 FF03 FF04 FF06 FF09 GG04 GG07 5B050 BA11 BA17 CA07 EA24 FA02 FA12

Claims (11)

[Claims] 1. A new store opening, comprising: means for displaying a map around the place to be opened in a first window; and means for displaying a moving image around the place to be opened in a second window. Planning support device. 2. The new store opening plan support device according to claim 1, wherein a business area of the store opening planned place is displayed on the map in response to a predetermined user operation. 3. The new store opening plan support device according to claim 1, wherein a commercial area of the competing store is displayed on the map according to a predetermined user operation. 4. The new store opening plan support device according to claim 1, wherein the position of a public institution is displayed on the map. 5. The new store opening plan support device according to claim 4, wherein when a position of a predetermined public institution is designated, a still image or a moving image of the public institution is displayed. 6. A means for displaying a map around the planned opening location in a first window, a display means for displaying a moving image around the planned opening location in a second window, and a photographing position or subject of the moving image Means for dynamically displaying a mark indicating the location of the new store on the map. 7. The apparatus further comprises means for inputting time information,
7. The new store opening plan support device according to claim 1, wherein a moving image corresponding to the time information is displayed in the second window. 8. A means for displaying a map around the store location in a first window, a means for displaying a moving image around the store location in a second window, and displaying transaction information in a third window. And a means for supporting field survey reports. 9. A field survey report support device comprising: means for displaying transaction information of a store in a first window; and means for displaying a moving image related to the store in a second window. 10. The field survey report support device according to claim 9, wherein the moving image related to the store is displayed in association with the display of the transaction information of the store. 11. The store transaction information includes information relating to product sales. When displaying product sales information,
10. The field survey report support device according to claim 9, wherein a moving image of a sales floor of a corresponding product can be displayed.