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IN2013MU00973A - - Google Patents

Info

Publication number
IN2013MU00973A
IN2013MU00973A IN973MU2013A IN2013MU00973A IN 2013MU00973 A IN2013MU00973 A IN 2013MU00973A IN 973MU2013 A IN973MU2013 A IN 973MU2013A IN 2013MU00973 A IN2013MU00973 A IN 2013MU00973A
Authority
IN
India
Prior art keywords
clv
business
parameters
base model
amongst
Prior art date
Application number
Inventor
Soumya Narayan Bhattacharya
Rajeev Airani
Original Assignee
Tata Consultancy Services Ltd
Priority date (The priority date is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the date listed.)
Filing date
Publication date
Application filed by Tata Consultancy Services Ltd filed Critical Tata Consultancy Services Ltd
Priority to IN973MU2013 priority Critical patent/IN2013MU00973A/en
Priority to US14/199,196 priority patent/US20140289007A1/en
Priority to AU2014201264A priority patent/AU2014201264A1/en
Publication of IN2013MU00973A publication Critical patent/IN2013MU00973A/en

Links

Classifications

    • G—PHYSICS
    • G06—COMPUTING OR CALCULATING; COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0201—Market modelling; Market analysis; Collecting market data
    • G06Q30/0202—Market predictions or forecasting for commercial activities

Landscapes

  • Business, Economics & Management (AREA)
  • Strategic Management (AREA)
  • Engineering & Computer Science (AREA)
  • Accounting & Taxation (AREA)
  • Development Economics (AREA)
  • Finance (AREA)
  • Entrepreneurship & Innovation (AREA)
  • Game Theory and Decision Science (AREA)
  • Data Mining & Analysis (AREA)
  • Economics (AREA)
  • Marketing (AREA)
  • Physics & Mathematics (AREA)
  • General Business, Economics & Management (AREA)
  • General Physics & Mathematics (AREA)
  • Theoretical Computer Science (AREA)
  • Management, Administration, Business Operations System, And Electronic Commerce (AREA)
  • Financial Or Insurance-Related Operations Such As Payment And Settlement (AREA)
  • Stored Programmes (AREA)

Abstract

A method and system for determining customer lifetime value (CLV) for a business is described. The method may include receiving, from a user, inputs associated with a plurality of parameters. The plurality of parameters correspond to customer transactions. The method may further include determining, based on the received inputs, a CLV base model applicable for the business. The CLV base model is determined from amongst a plurality of pre-defined CLV base models. Further, the method may include identifying at least one market scenario from amongst a plurality of pre-configured market scenarios for the business. Each of the plurality of pre-configured market scenarios are based on a combination of the plurality of parameters. The method may also include computing a consolidated CLV for the business based on the determined CLV base model and the at least one identified CLV scenario model.
IN973MU2013 2013-03-21 2013-03-21 IN2013MU00973A (en)

Priority Applications (3)

Application Number Priority Date Filing Date Title
IN973MU2013 IN2013MU00973A (en) 2013-03-21 2013-03-21
US14/199,196 US20140289007A1 (en) 2013-03-21 2014-03-06 Scenario based customer lifetime value determination
AU2014201264A AU2014201264A1 (en) 2013-03-21 2014-03-07 Scenario based customer lifetime value determination

Applications Claiming Priority (1)

Application Number Priority Date Filing Date Title
IN973MU2013 IN2013MU00973A (en) 2013-03-21 2013-03-21

Publications (1)

Publication Number Publication Date
IN2013MU00973A true IN2013MU00973A (en) 2015-05-29

Family

ID=51569823

Family Applications (1)

Application Number Title Priority Date Filing Date
IN973MU2013 IN2013MU00973A (en) 2013-03-21 2013-03-21

Country Status (3)

Country Link
US (1) US20140289007A1 (en)
AU (1) AU2014201264A1 (en)
IN (1) IN2013MU00973A (en)

Families Citing this family (8)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
US10325250B2 (en) * 2014-12-10 2019-06-18 Meijer, Inc. System and method for linking POS purchases to shopper membership accounts
US10769651B2 (en) * 2015-09-03 2020-09-08 Tata Consultancy Services Limited Estimating prospect lifetime values
US10417650B1 (en) * 2015-12-04 2019-09-17 Google Llc Distributed and automated system for predicting customer lifetime value
US10832260B2 (en) * 2017-01-27 2020-11-10 Walmart Apollo Lllc Systems and methods for determining customer lifetime value
US20180285908A1 (en) * 2017-04-03 2018-10-04 Linkedin Corporation Evaluating potential spending for customers of educational technology products
US12299701B2 (en) 2020-09-30 2025-05-13 Snap Inc. Utilizing lifetime values of users to select content for presentation in a messaging system
WO2022072505A1 (en) * 2020-09-30 2022-04-07 Snap Inc. Determining lifetime values of users
CN113723997A (en) * 2021-08-23 2021-11-30 深圳集智数字科技有限公司 Potential customer pushing method and device and electronic equipment

Family Cites Families (6)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
US7526434B2 (en) * 2001-01-30 2009-04-28 Linda Sharp Network based system and method for marketing management
US7403904B2 (en) * 2002-07-19 2008-07-22 International Business Machines Corporation System and method for sequential decision making for customer relationship management
US7472080B2 (en) * 2003-10-24 2008-12-30 Sachin Goel Methods and associated systems for an airline to enhance customer experience and provide options on flights
US7877283B2 (en) * 2004-12-30 2011-01-25 Sap Ag Multi-perspective business process configuration
US8428997B2 (en) * 2005-11-21 2013-04-23 Accenture Global Services Limited Customer profitability and value analysis system
US8504408B2 (en) * 2010-04-13 2013-08-06 Infosys Limited Customer analytics solution for enterprises

Also Published As

Publication number Publication date
AU2014201264A1 (en) 2014-10-09
US20140289007A1 (en) 2014-09-25

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