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GB2620872A - System and method for scoring audience responsiveness and exposure to television advertising - Google Patents

System and method for scoring audience responsiveness and exposure to television advertising Download PDF

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Publication number
GB2620872A
GB2620872A GB2316526.9A GB202316526A GB2620872A GB 2620872 A GB2620872 A GB 2620872A GB 202316526 A GB202316526 A GB 202316526A GB 2620872 A GB2620872 A GB 2620872A
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GB
United Kingdom
Prior art keywords
household
processors
data
website
streaming
Prior art date
Legal status (The legal status is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the status listed.)
Pending
Application number
GB2316526.9A
Other versions
GB202316526D0 (en
Inventor
Fairchild Jason
Koye Dvid
Cunningham Stephan
Current Assignee (The listed assignees may be inaccurate. Google has not performed a legal analysis and makes no representation or warranty as to the accuracy of the list.)
Tvscientific Inc
Original Assignee
Tvscientific Inc
Priority date (The priority date is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the date listed.)
Filing date
Publication date
Application filed by Tvscientific Inc filed Critical Tvscientific Inc
Publication of GB202316526D0 publication Critical patent/GB202316526D0/en
Publication of GB2620872A publication Critical patent/GB2620872A/en
Pending legal-status Critical Current

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Classifications

    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/20—Servers specifically adapted for the distribution of content, e.g. VOD servers; Operations thereof
    • H04N21/25—Management operations performed by the server for facilitating the content distribution or administrating data related to end-users or client devices, e.g. end-user or client device authentication, learning user preferences for recommending movies
    • H04N21/266—Channel or content management, e.g. generation and management of keys and entitlement messages in a conditional access system, merging a VOD unicast channel into a multicast channel
    • H04N21/2665—Gathering content from different sources, e.g. Internet and satellite
    • G—PHYSICS
    • G06—COMPUTING OR CALCULATING; COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0201—Market modelling; Market analysis; Collecting market data
    • G—PHYSICS
    • G06—COMPUTING OR CALCULATING; COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0241—Advertisements
    • G06Q30/0242—Determining effectiveness of advertisements
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/20—Servers specifically adapted for the distribution of content, e.g. VOD servers; Operations thereof
    • H04N21/25—Management operations performed by the server for facilitating the content distribution or administrating data related to end-users or client devices, e.g. end-user or client device authentication, learning user preferences for recommending movies
    • H04N21/254—Management at additional data server, e.g. shopping server, rights management server
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/20—Servers specifically adapted for the distribution of content, e.g. VOD servers; Operations thereof
    • H04N21/25—Management operations performed by the server for facilitating the content distribution or administrating data related to end-users or client devices, e.g. end-user or client device authentication, learning user preferences for recommending movies
    • H04N21/258—Client or end-user data management, e.g. managing client capabilities, user preferences or demographics, processing of multiple end-users preferences to derive collaborative data
    • H04N21/25808—Management of client data
    • H04N21/25816—Management of client data involving client authentication
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/20—Servers specifically adapted for the distribution of content, e.g. VOD servers; Operations thereof
    • H04N21/25—Management operations performed by the server for facilitating the content distribution or administrating data related to end-users or client devices, e.g. end-user or client device authentication, learning user preferences for recommending movies
    • H04N21/258—Client or end-user data management, e.g. managing client capabilities, user preferences or demographics, processing of multiple end-users preferences to derive collaborative data
    • H04N21/25866—Management of end-user data
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/40—Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
    • H04N21/43—Processing of content or additional data, e.g. demultiplexing additional data from a digital video stream; Elementary client operations, e.g. monitoring of home network or synchronising decoder's clock; Client middleware
    • H04N21/442—Monitoring of processes or resources, e.g. detecting the failure of a recording device, monitoring the downstream bandwidth, the number of times a movie has been viewed, the storage space available from the internal hard disk
    • H04N21/44213—Monitoring of end-user related data
    • H04N21/44222—Analytics of user selections, e.g. selection of programs or purchase activity
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/60—Network structure or processes for video distribution between server and client or between remote clients; Control signalling between clients, server and network components; Transmission of management data between server and client, e.g. sending from server to client commands for recording incoming content stream; Communication details between server and client 
    • H04N21/65—Transmission of management data between client and server
    • H04N21/658—Transmission by the client directed to the server
    • H04N21/6582—Data stored in the client, e.g. viewing habits, hardware capabilities, credit card number
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/80—Generation or processing of content or additional data by content creator independently of the distribution process; Content per se
    • H04N21/81—Monomedia components thereof
    • H04N21/812—Monomedia components thereof involving advertisement data

Landscapes

  • Engineering & Computer Science (AREA)
  • Business, Economics & Management (AREA)
  • Signal Processing (AREA)
  • Multimedia (AREA)
  • Databases & Information Systems (AREA)
  • Finance (AREA)
  • Development Economics (AREA)
  • Strategic Management (AREA)
  • Accounting & Taxation (AREA)
  • Physics & Mathematics (AREA)
  • General Physics & Mathematics (AREA)
  • Entrepreneurship & Innovation (AREA)
  • Marketing (AREA)
  • Game Theory and Decision Science (AREA)
  • Theoretical Computer Science (AREA)
  • Economics (AREA)
  • General Business, Economics & Management (AREA)
  • Computer Graphics (AREA)
  • Health & Medical Sciences (AREA)
  • General Health & Medical Sciences (AREA)
  • Social Psychology (AREA)
  • Astronomy & Astrophysics (AREA)
  • Data Mining & Analysis (AREA)
  • Computer Security & Cryptography (AREA)
  • Computer Networks & Wireless Communication (AREA)
  • Management, Administration, Business Operations System, And Electronic Commerce (AREA)

Abstract

A system and methods are disclosed for scoring audience responsiveness or exposure to viewing of paid content or advertising via connected television devices ("CTV") and/or over-the-top ("OTT") delivery mechanisms. The scoring system and method determines relevant data and creates and records the relevant data in an "Ad Exposure File" and an "Advertiser Outcome File" and at regular intervals compares them to identify matches via overlapping combinations of IP Address/DID, Timestamp (for confirmation of appropriate recency) and recording a conversion event to the "Exposed Household Record." of the appropriate household on the Ad Exposure File. The system and methods also provide an analytics index and optimization engines to provide effective ways of delivering advertising to households.

Claims (19)

What is claimed is:
1. A method implemented by one or more processors executing instructions stored in a memory for placement of advertising on streaming publisher content viewable via a connected household device or over-the-top delivery mechanism, the method comprising: in a computing device comprising the one or more processors and the memory storing executable code with the instructions causing the one or more processors to execute a plurality of control actions via an interface connection, by executing one or more operations configured to: receive, by at least one of the one or more processors, an advertisement bid request from at least one of the connected-household-device and the over-the-top delivery mechanism facilitating viewing of the streaming publisher content; transmit, by at least one of the one or more processors, an advertisement bid response to the advertisement bid request; and designate, by at least one of the one or more processors, a scoring platform configured to receive a combination of signals representative of a unique identification associated with at least one of the connected-household- device and the over-the-top delivery mechanism, a time stamp, and a physical location to create outcome event data for every household exposed to a particular advertisement bid response, wherein said outcome event data is used to compute a responsiveness score for each household.
2. The method of claim 1, wherein said scoring platform determines said unique identification by using said combination of signals received and said combination of signals provide data that is recorded to create an exposed household record.
3. The method of claim 3, further comprising: appending, by at least one of the one or more processors in the computing device, additional household devices to said exposed household record and wherein new identifiers for said additional household devices are recorded.
4. The method of claim 1 , wherein said streaming publisher content is viewable by an advertiserâ s website or application and said website visit data of each visitor viewer is recorded.
5. The method of claim 1 , wherein said website visit data recorded includes at least one of an initial- visit to said website by a viewer and an action outcome performed on the advertiserâ s website or application.
6. The method of claim 1 wherein by at least one of the one or more processors, activation of a video console used to stream publisher content is detected and a signal is generated to link a CTV or OTT ad request and delivery engine to the video console to receive an advertisement bid request for streaming content.
7. A system for placement of advertising on viewable streaming publisher content, comprising: one or more processors; and memory storing instructions executable by at least one of the processors and causing the at least one of the processors to: receive an advertisement bid request from at least one of the connected-household device and the over-the-top delivery mechanism facilitating viewing of the streaming publisher content; transmit an advertisement bid response to the advertisement bid request; and designate a scoring platform configured to receive a combination of signals representative of a unique identification associated with at least one of the connected household device and the over the top delivery mechanism, a time stamp, and a physical location and create an outcome record for every household exposed to a particular advertisement bid response.
8. The system of claim 7, wherein said scoring platform determines said unique identification by using said combination of signals received.
9. The system of claim 7, wherein the combination of signals provide data that is recorded to create an exposed household record.
10. The system of claim 9, wherein said one or more processors further append additional household devices to said exposed household record.
11. The system of claim 10, wherein new identifiers for said additional household devices are provided for linking and recording by an attribution engine.
12. The system of claim 7, wherein said streaming publisher content is viewable by an advertiserâ s website or application and said website visit data of each visitor viewer is recorded.
13. The system of claim 12, wherein said website visit data recorded includes at least one of an initial- visit to said website by a viewer and an action outcome performed on the advertiserâ s website or application.
14. The system of claim 7, wherein said one or more processors creates a household- effectiveness graph configured to enhance a bid request with additional data provided by a third-party data enhancement server.
15. The system of claim 14, wherein said additional data includes at least one of postal data, a latitude or longitude, an IP type, age of a consumer, gender of a consumer, and a household income.
16. The system of claim 14, wherein said additional data includes at least two or more of postal data, a latitude or longitude, an IP type, age of a consumer, gender of a consumer, and a household income.
17. The system of claim 14, wherein said additional data includes postal data, a latitude or longitude, an IP type, age of a consumer, gender of a consumer, and a household income.
18. The system of claim 7, wherein an advertiser provides a lifetime value metrics to each household.
19. The system of claim 7*, wherein the executable code causes the at least one processor to: execute an initial-feedback engine adapted to identify one or more creatives or outcomes in published content available on one or more social media platforms; execute an advertising-selection engine that identifies and obtains particular media advertising and introduces said particular media advertising to the connected-television or over-the-top delivery mechanism for advertisement delivery; and execute a performance engine to optimize performance of said particular media advertising in said connected- television or over-the-top delivery mechanism by analyzing a plurality of attributes to move a winning combination of attributes leading to an outcome that triggers a purchase action
GB2316526.9A 2021-03-31 2022-03-31 System and method for scoring audience responsiveness and exposure to television advertising Pending GB2620872A (en)

Applications Claiming Priority (5)

Application Number Priority Date Filing Date Title
US202163169127P 2021-03-31 2021-03-31
US202163169119P 2021-03-31 2021-03-31
US202163169122P 2021-03-31 2021-03-31
US202163169110P 2021-03-31 2021-03-31
PCT/US2022/022942 WO2022212779A1 (en) 2021-03-31 2022-03-31 System and method for scoring audience responsiveness and exposure to television advertising

Publications (2)

Publication Number Publication Date
GB202316526D0 GB202316526D0 (en) 2023-12-13
GB2620872A true GB2620872A (en) 2024-01-24

Family

ID=83459846

Family Applications (1)

Application Number Title Priority Date Filing Date
GB2316526.9A Pending GB2620872A (en) 2021-03-31 2022-03-31 System and method for scoring audience responsiveness and exposure to television advertising

Country Status (4)

Country Link
EP (1) EP4315870A4 (en)
CA (1) CA3214152A1 (en)
GB (1) GB2620872A (en)
WO (1) WO2022212779A1 (en)

Families Citing this family (1)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
CN120471669A (en) * 2025-07-15 2025-08-12 珠海华发金融科技研究院有限公司 Advertisement space flow prediction method and system

Citations (4)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
US20120116868A1 (en) * 2010-11-10 2012-05-10 Wendy Tsyr-Wen Chin System and method for optimizing marketing effectiveness
US20150220999A1 (en) * 2009-01-21 2015-08-06 Truaxis, Inc. Method and system to dynamically adjust offer spend thresholds and personalize offer criteria specific to individual users
US20170372356A1 (en) * 2016-06-28 2017-12-28 Analytics Media Group, LLC Evaluation of advertising effectiveness
US20190379924A1 (en) * 2013-03-15 2019-12-12 adRise, Inc. Intelligent multi-device content distribution based on internet protocol addressing

Family Cites Families (4)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
US8831987B2 (en) * 2006-12-19 2014-09-09 The Rubicon Project Managing bids in a real-time auction for advertisements
US20150348119A1 (en) * 2014-05-28 2015-12-03 Videology Inc. Method and system for targeted advertising based on associated online and offline user behaviors
HK1256461A1 (en) * 2015-07-24 2019-09-27 Videoamp, Inc. Sequential delivery of advertising content across media devices
US10555050B2 (en) * 2015-07-24 2020-02-04 Videoamp, Inc. Cross-screen measurement accuracy in advertising performance

Patent Citations (4)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
US20150220999A1 (en) * 2009-01-21 2015-08-06 Truaxis, Inc. Method and system to dynamically adjust offer spend thresholds and personalize offer criteria specific to individual users
US20120116868A1 (en) * 2010-11-10 2012-05-10 Wendy Tsyr-Wen Chin System and method for optimizing marketing effectiveness
US20190379924A1 (en) * 2013-03-15 2019-12-12 adRise, Inc. Intelligent multi-device content distribution based on internet protocol addressing
US20170372356A1 (en) * 2016-06-28 2017-12-28 Analytics Media Group, LLC Evaluation of advertising effectiveness

Also Published As

Publication number Publication date
WO2022212779A1 (en) 2022-10-06
CA3214152A1 (en) 2022-10-06
EP4315870A1 (en) 2024-02-07
EP4315870A4 (en) 2024-07-24
GB202316526D0 (en) 2023-12-13

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