FR2924246A1 - Computer implemented Internet site presence measuring method for cyberspace, involves calculating global positioning value of site from expressions and search engines, where value represents measurement of presence of site in engine - Google Patents

Abstract

The method involves attaching a weight assigned to each of expressions, and choosing search engines for searching an Internet site in a cyberspace. Weight assigned to the engines is attached. The expressions are searched on the engines. A disclosure rank of the site is detected in a list of sequence of sites found by the engine on the expression. A value is assigned for the rank based on a defined function. Global positioning value (VG) of the site is calculated from each of the expressions and the engines, where the value represents the measurement of presence of site in the engines.

Description

Method for measuring the presence of a website in the search engines of cyberspace

The invention relates to a method for measuring the presence of a website in the search engines of cyberspace.

Anyone who has a website wants his site to be at the top of the list - or as close as possible to the top of the list - sites cited when searching on search engines such or such keyword in relationship with the nature of the content of the website in question. Indeed, the more a website appears at the top of the list, the more it is consulted and considered relevant.

Today, we do not know any relevant, formalized and reproducible process allowing such a measure of the presence of a website in the search engines of cyberspace. The assessment is therefore most often intuitive or partial and exclusively human, consisting in examining the positioning of the site for one or several expressions or keywords and one or few search engines. For example, we will remember four keywords and one or two search engines.

Such an appreciation is not commensurate with the stakes related to the positioning of Internet sites in the search engines of cyberspace.

She is not precise enough. Obviously, it would be necessary to multiply the keywords, the variety of these, chosen by the users of the Internet being very large. For example, for a home appliance marketing activity, the user can search for the keyword household appliances as well as keywords defining one or another type of household appliance cooker, oven, hob, refrigerator ... or manufacturer or brand.

In the same way, the search engines are more and more numerous, some generalists, others specialized.

In addition, it should be borne in mind that some keywords are more relevant than others, some search engines more used than others.35 Such an assessment does not allow for - or poorly - comparison with other sites Internet - for example, competitors - considered to be compared with the person's website.

Also, it does not allow - or badly - to apprehend the evolution of positioning over time.

For the manager of the website, this assessment does not allow or misjudges the improvement actions of its website, respectively the impact of the 10 actions to improve competing sites or that of new sites.

The technical problem underlying the invention is therefore to have a relevant, formalized and reproducible method of measuring the presence of a website in the search engines of cyberspace. The relevance implies, in particular, to take into account on the one hand a large number of keywords, greater than fifty, on the other hand the search engines that can reasonably be implemented by the users of the Internet. At the same time, it implies taking into account the fact that some keywords are more relevant than others and some search engines are more used than others.

Another technical problem is to be able to measure at different times in time.

Another technical problem is to be able to compare the presence of the website under consideration with those of other competing sites.

Another technical problem is to give the presence measurement a graphic visual translation. Another technical problem is to achieve these results as simply and computer-based as possible. For this purpose, the invention proposes a computer-implemented method of measuring the presence of a W-site in the search engines of cyberspace, comprising the following steps: ## EQU1 ## Mn ,, Mn ,, each consisting of at least one keyword considered significant of the nature of the content of the website W, We fix a weight P attributed to each of the n, expressions M, the weight P being considered as significant of the relative importance of each expression M in the set of n, expressions M, to Mn ,, - One chooses n2 search engines R, ... R; ... Rn2 considered as relevant to search the site Internet W in cyberspace, - We fix a weight Q assigned to each of the n2 search engines R, to Rn2, the weight Q being considered significant of the relative importance of each search engine R in all n2 engines R, at Rn2 of cyberspace in relation to the W website, Then, at a given moment T, one searches on each of the n2 search engines R, to Rn2 the n, expressions M, to Mn ,, - For each search thus carried out, one detects the rank of the first mention of the Internet site W in the list of the succession of Internet sites w, ... found by the search engine R; on the expression M, from the first Internet site cited w, to the Internet site appearing in position r, the position r being fixed beforehand, For each row from 1 to r, a value V is assigned according to a defined function 20 varying in the same direction, - From each of the n, expressions M, to Mn, and each of the n2 search engines R, to Rn2, the global value VG of the positioning of the website W is calculated, the the value V of each search being weighted by the weight P and the weight Q corresponding to this search and placed on a scale between a minimum value Vm; n and a maximum value Vmax corresponding first to a minimum presence of the website W in the search engines of cyberspace and the second to a maximum presence, The measure of the presence of the Internet site W in the search engines of cyberspace being represented by the global value VG thus obtained. According to one embodiment, a search is made on each of the n2 search engines R, Rn2 n, expressions M, Mn, each of t given successive moments T, ... Ti ... T t. According to one embodiment, the successive given moments Ti are at constant or substantially constant time intervals. According to another embodiment, it is measured, simultaneously or substantially simultaneously, the presence of n3 other Internet sites W, ... W; ... Wn3 in the search engines of cyberspace, these n3 sites being considered to be compared with In one embodiment, the method comprises a final stage of graphical representation of the global value VG of the positioning.

In the case where a search is carried out on each of the n2 search engines R, at 10 Rn2 of n, expressions MI to Mn, at each of given successive moments TI ... Ti ... T t, the said graphical representation. includes an axis of time.

According to one possibility of the method, the number n is greater than fifty and / or a number n2 can be, for example, of the order of five, or even up to ten, one of the interests of the process being to be able to be implemented with numbers n, and n2 high, compared to what a single person could do.

According to one possibility, for each search, the first mentioned websites are detected and the first websites of all the searches are determined, by weighting the weight P and the weight Q.

The invention will be better understood on reading the description which will follow of various executions and embodiments, with reference to the single appended figure which illustrates a graphical representation of the evolution over time of the global value of positioning for three Internet sites. competitors. On this graph, the abscissa is the time scale, the ordinate is the VG presence measure. The curve C represents that of the site W of interest, whereas the two curves A and B correspond to competing sites.

The method - implemented by computer - of measuring the presence of a given website W of a person to a company, organization ... (designated by the owner of the website W) in the search engines R cyberspace, includes, first of all a number of preliminary steps.

First, for a person responsible for the website W (hereinafter referred to as the person responsible), it is a question of choosing a number of expressions each consisting of at least one keyword considered significant of the nature the content of the W website.

These expressions are of number n, namely the expressions M,... M,.

Typically, the terms M are generic categories or specific designations of products or services, or names of entities - such as companies - or trademarks. They correspond to the expressions that the users of the Internet sites are likely to use intuitively in the domain of the W website.

Thanks to the computerization of the method according to the invention, the number n, (positive integer other than zero) can be important, for example 10, even 50 or 100 or even more. The importance of the number of expressions - and of course the relevance of their choice - contributes to the general relevance of the process.

Secondly, for the said responsible person, it is necessary to fix a weight P attributed to each of the n, expressions M.

This weight P is chosen to be significant of the relative importance of each M expression in the set of n, expressions M, to Mn1. By importance, it is meant that this expression has a greater occurrence of being chosen by the user of the search engine or that the owner of the website W attaches greater importance to it. For example, it may be a new product or service or a new range or brand. Thirdly, for the said responsible person, it is a matter of selecting a number of search engines considered relevant for searching the Internet site W in cyberspace, that is to say to which an Internet user normally uses. These search engines are n2 in number, namely R1 ... Ri ... Rn2.

These search engines are general and / or specialized. They correspond to the search engines that Internet users have every chance of using intuitively in the domain of the website W. By means of the computerization of the method according to the invention, the number n2 ( positive integer other than zero) can be important, for example, be of the order of five, or even up to ten. The importance of the number of search engines - and of course the relevance of their choice - contributes to the general relevance of the process. Fourth, for the said responsible person, to set a weight Q assigned to each of the n2 search engines R.

This weight Q is chosen to be significant of the relative importance of each search engine R in all of the n2 search engines R, Rn2 of cyberspace with regard of course the website W. We understand by importance the fact that this search engine has a greater occurrence of being chosen by the user of the Internet or that the owner of the website W attaches greater importance, for example because it is a motor specialized or particularly effective or still promising research.

These preliminary steps accomplished, it is a question, at a given moment T, of searching on each of the n2 search engines R, to Rn2 the n, expressions M, to Mn1. This operation can be done automatically. As everyone knows, during such a search, one obtains, in particular on the screen of the computer connected to the Internet, a first page comprising a list of Internet sites, for example ten or twenty sites. On this first page succeeds a second page also comprising a series of Internet sites and so on, the number of pages 25 being, in the current very important cases, a fortiori the number of quotes that can reach several million.

For each search thus carried out, the rank of the first mention of the website W is detected in the list of the succession of Internet sites w,... Found by the search engine R; on the expression M, and this from the first Internet site cited w, to the website appearing in position r, the position r being previously fixed.

For example, the position r is the twentieth. The smaller the position held, the greater the selectivity of the process in that a mention of the Internet site at position r + 1 will not be retained.5 The higher the mention of the website W, the higher the ranking of the website. better being that it appears in first position - the better is the presence of the site W in the search engines of cyberspace and better is the occurrence that the site is visited by the users.

For each rank from 1 to r, the responsible person assigns a value V, according to a defined function varying in the same direction.

For example, the value 100 is assigned to rank 1, the value 80 to rank 2, and the value 20 to rank 5, the last to be assigned a value.

Calculation means are then used so that, from each of the n expressions M 1 to M n and each of the n 2 search engines R 1 to R n 2, the global value VG of the positioning of the website W is calculated, the value V of each search being weighted by the weight P, concerning the expression M, and the weight Q, concerning the search engine R, corresponding to this search.

This global value can then be placed on a scale between a minimum value Vm; n and a maximum value Vmax corresponding first to a minimum presence of the website W in the search engines of cyberspace and the second to a maximum presence. For example, the minimum value Vmin is equal to 0 and the maximum value Vmax is equal to 100.

The overall VG value thus obtained is representative of the measurement of the presence of the Internet site W in the search engines of cyberspace. The process just described is relevant, formalized and reproducible.

According to a possible embodiment of the method, a search is made on each of the n2 search engines R, Rn2 n, expressions M, Mn, each of t given successive moments T, ... Ti ... Tt.

For example, the successive given moments Ti are at constant or substantially constant time intervals, for example the quarter or the quadrimester.

In this case, we can measure not only the instantaneous presence of the Internet site W in the search engines of cyberspace, but its recurring presence, which makes it possible to appreciate its evolution over time, which depends on the evolutions of the Internet. website W itself, changes in competing websites, the market and user behavior, and also the evolution of the search engines themselves, namely their existence and their evaluation process (algorithm). According to a possible embodiment of the method, the presence of n3 other Internet sites W1 ... W; ... Wn3 in the search engines of cyberspace is simultaneously or substantially simultaneously measured, these n3 sites being considered to be compared with Internet site W. 10 In doing so, it is possible to evaluate the relative positioning of the website W with respect to the sites W1 ... W; • • • Wn3.

According to a possible embodiment of the method, there is provided a final stage of graphical representation of the global value VG of the positioning.

In the case where one proceeds to a search in several successive given moments T, ... Ti ... Tt, the said graphical representation includes an axis of time.

In the case where a search is also carried out on several Internet sites, the said graphical representation comprises several parts (curve, for example) corresponding to the various Internet sites.

As has been indicated, the number ni can be high, especially greater than fifty, and / or the number n2 can be as high as, and greater than, ten. Indeed, one of the interests of the method is to be implemented with high numbers n, and n2, which increases the relevance of the global value VG calculated.

According to one embodiment, for each search, the first websites 30 mentioned are detected. Then, the first Internet sites of all the searches carried out are determined, by weighting the weight P and the weight Q. This function makes it possible to determine the first competing prior Internet sites of the website W. For example, s is equal to 5. 35

Claims (8)

A method implemented by computer for measuring the presence of an Internet site W in the search engines of cyberspace, comprising the following steps: n is chosen, expressions M1 ... M1 ... Mn1, each consisting of at least one keyword considered significant of the nature of the content of the website W, - A weight P attributed to each of the n, expressions M, is fixed, the weight P being considered significant of the relative importance of each expression M in the set of n, expressions M, to 1 \ 4, - n2 search engines are chosen RI ... R; ... Rn2 considered relevant to search the Internet site W in cyberspace, - We set a weight Q assigned to each of the n2 search engines R, to Rn2, the weight Q being considered significant of the relative importance of each search engine R in the set of n2 search engines RI to Rn2 of cyberspace in relation to the site Internet W, Then, at a given moment T, we rec search on each of the n2 search engines R1 to Rn2 the n, expressions M, to Mn ,, For each search thus carried out, the rank of the first mention of the website W is detected in the list of the succession of Internet sites w, ... found by the search engine R; on the expression M, from the first Internet site cited w, to the Internet site appearing in position r, the position r being fixed beforehand, For each row from 1 to r, a value V is assigned according to a defined function varying in the same direction, - From each of the n, expressions MI to Mn, and each of the n2 search engines R, to Rn2, the global value VG of the positioning of the website W is calculated, the value V each search being weighted with the weight P and the weight Q corresponding to this search and placed on a scale between a minimum value Vmin and a maximum value Vmax corresponding first to a minimum presence of the website W in the search engines of cyberspace and the second to a maximum presence, The measurement of the presence of the Internet site W in the search engines of cyberspace being represented by the overall value VG thus obtained. 2 - Process according to claim 1, characterized in that one carries out a search on each of the n2 search engines R, Rn2 n, expressions M, Mn1 to each of t given successive moments T, ... Ti ... Tt. 3 - Process according to claim 2, characterized in that the successive given moments Ti are at constant time intervals or substantially constant. 4 - Process according to any one of claims 1 to 3, characterized in that it is measured, simultaneously or substantially simultaneously, the presence of n3 other websites W1 ... W; ... Wn3 in the search engines cyberspace, these n3 sites being considered to be compared with the W website. 5 - Process according to any one of claims 1 to 4, characterized by a terminal step of graphical representation of the global value VG of the positioning. 6 - Process according to claim 5, in that it depends on claims 2 and 4, characterized by a graphical representation along an axis of time. 7 - Process according to any one of claims 1 to 6, characterized by a number 20 n, greater than fifty and / or a number n2 greater than ten. 8. Process according to any one of claims 1 to 7, characterized in that, for each search, the first websites mentioned are detected and the first websites of all the searches are determined, by weighting the weight 25 P and weight Q. 30 35