FR2847758A1 - Commercial advertising mobile telephone targeting having broadcast information interpretation module decoding/interpolating via interactive module - Google Patents

Abstract

The advertising broadcast system has broadcast means broadcasting to several mobile telephones having frequency selection and software elements. An interpretation module (M1) provides decoding and interpolation of the mobile telephone (1) via an interactive module (M2) of broadcast transmissions using mobile phone standards.

Description

-1 The present invention relates to a communication system

  allowing the simultaneous dissemination of the same set of data to destination

  of several mobile radio devices.

  It relates generally to the field of cellular telephony and is intended in particular, but not limited to, the application of advertising techniques or targeted commercial promotion using this type of device. In just a few years, cell phones, and similar devices such as personal assistants, have grown tremendously around the world. Very quickly, these devices were equipped with screens allowing the display of text coming either from data or messages transmitted by the network, or from information stored in the device's memory (calendar,

directory or other).

  The GSM radio network, currently the most used, is accessible to almost all users. It consists of servers connected to radiocommunication beacons, and a set of radiotelephones or other mobile devices each provided with a "SIM" card. The "SIM" card includes an integrated circuit incorporating a microprocessor and a non-volatile programmable memory containing all the information useful for

the user and the operator.

  The "SIM" card can send and receive short messages called "SMS" (Short Message Service), also known as "Texting", "Mini message" or "Telemessage". These messages are standardized for

  treatments carried out by the SIM card.

  In addition to the "GSM" protocol dedicated to the transport of voice, the GSM network offers other modes of transport and in particular the "OTA" (Over The Air) mode which is an administrative channel which can transport text messages (SMS) or even binary application messages, but also "GPRS" (General Packet Radio Service) and "CSD" (Circuit Switched Data) and "HSCSD" (High-Speed Circuit

  Switched Data) used more particularly for data transfers.

  Radio systems, which allow very wide distribution, operate in one-to-many type or "broadcast" mode of transmission consisting of sending the same set of data simultaneously to several receivers, which may be very numerous. . Data communication in "broadcast" mode can be done by several channels and in particular by radio waves (RDS, RBDS, DARC, DAB), by localized broadcasting

  1o with GSM standard or by satellite.

  Mobile radio devices use point-to-point communication with an individual identified by their telephone number. At present, they do not allow the reception or the processing of transmitted data

by a radio network.

  The invention relates to the combination of telephony and radio to enable businesses and consumers to offer new services thanks to communication in "broadcast" mode making it possible to send the same set of data to a large number of 'users, in a single operation. This data can be of several types such as, for example, textual and / or graphic data, even audio, videos, etc. In response to a message received in "broadcast" mode, users may be able to declare themselves and enter a "discussion" mode using point-to-point technologies such as that of short messages called "SMS" (Script Messaging Service) ) and also known as "Texto",

"Mini message" or "Telemessage".

  The system consists in associating means of broadcasting in the "broadcast" mode of the same information intended for several receivers and apparatuses of the cellular telephone type having an interface allowing not only to consult the information received but also to react thanks to, on the one hand, to an electronic radio reception module comprising an antenna with frequency selection / adjustment system (tuner) and, on the other hand, to software modules integrated into the receiver making it possible respectively to decode the received signal, interpret and display it on the screen and, possibly, ensure the management of

user rights.

  In the appended diagrams, given by way of nonlimiting examples of embodiments of the subject of the invention: FIG. 1 represents a cellular telephone equipped with software modules and comprising an integrated reception module, FIG. 2 represents a device of the same type, with separate reception module and Figure 3 shows the architecture of the installed software modules

on a "SIM" card.

  The invention relates to software or hardware elements and their combination. These elements constitute a family of communication modules (embedded software, module, "kit" or "socket") designed to allow the interpretation of a set of data forming a message, sent in "broadcast" mode (satellite, FM radio and subcarriers, "DAB" ...) in reception mode in a mobile context (telephone, PDA personal assistant, etc.). This action may be limited to the receipt of information or else lead to other actions such as the user's reaction by sending a short message (SMS) or

  initiation of a telephone call.

  The broadcast mode does not allow to receive, response> from the receiver, this response can be a read confirmation message for example. The system can advantageously present this type of service by issuing, following the reception of a message and its display by the user, a read receipt message which may contain additional behavioral data, by "SMS" or via a another channel and / or another communication protocol such as, for example, the "OTA" channel or even "GPRS". This message may contain information such as the date and time of reading and the treatment that the user has made of the message and any options offered (,, delete>,

"save", "react,> etc.).

  -4 In the case of encrypted content broadcast in "broadcast" mode, the keys necessary for decryption may be sent via a point-to-point channel such as the "OTA" channel (for example binary message modifying part of the application broadcast reception with secret keys). This allows you to control to whom the keys are sent, but also to receive a confirmation of

receipt of keys.

  The system, FIGS. 1 to 3, is based on the use of a hardware module MO and three software modules Ml, M2, M3. The reception module MO is a set which allows a cell phone 1 to receive transmitted data. via network 2 in mode

  "broadcast" on a radio or satellite frequency (DARC, RBDS, RDS, DAB ...).

  This hardware module can be an integral part of the cellular telephone 1, be added by means of a "smart battery" or even be separate from the telephone and be connected to a receiving device 3 capable of relaying a signal to a cellular telephone by means of proximity communication ("bluetooth", infrared ...). It is broken down into several subsets:

  - An antenna system to receive the signal.

  - A frequency adjustment / selection system (which can be fixed

  or modifiable, automatically or manually).

  - A connection (wired or wireless) to cell phone 1

  to transmit the data received.

  The interpretation module M1 is software which makes it possible to extract, decode and interpret, in cell phone 1, a set of data

  received via a broadcast broadcast.

  The M2 interactivity module is software that will use the useful data transmitted in "broadcast" mode using the possibilities of the "SIM Tool-Kit" standard (or equivalent hardware and software resources offered by the phone itself) to in particular: Displaying information on the phone screen 1, - Presenting a menu with several choices, -5 - running an application, - Managing the user's choices and the actions associated with these choices

(submenu, "SMS" transmission ... etc.

  The rights management module M3 is an administrative module for managing the rights of the user who will decide whether or not to use (display, storage, etc.) the message received in "broadcast" mode. This module also provides the security functions: Authentication, certification, signature ... It can carry out a preliminary verification before displaying information concerning a group

  io of restricted users, the presentation of an offer intended for a specific profile.

  The rights will be of several types, in particular rights linked to a subscription (is the user subscribed to the service?) Or profile data

  (does the user have the characteristics of the target of the information?).

  The modules M1, M2 and M3 will be installed in a smart card and in particular in the "SIM" card 4, or even in the memory of the cell phone 1. These modules will be adapted to operate with the system

  5 and other software 6 on the card and / or the phone.

  The positioning of the various constituent elements gives the object of the invention a maximum of useful effects which had not, to date, been obtained by

similar systems.

-6

Claims (10)

  10. Communication system allowing the simultaneous broadcasting of the same set of data intended for several mobile radiotelephone apparatuses having an interface making it possible to consult the information received and to react, intended in particular but in a nonlimiting manner for the application of techniques advertising or targeted commercial promotion using this type of device, characterized by the combination of means of broadcasting in the "broadcast" mode of the same information intended for several receivers and of cell phone type devices associated with, on the one hand, an electronic radio reception module comprising an antenna with frequency selection / adjustment system and, on the other hand, with two software elements, an interpretation module (Ml) making it possible to decode and interpret, in the telephone cellular (1), a set of data received via a broadcast and an interactivity module (M2) apt e to use the useful data transmitted in mode   "broadcast" using the possibilities of the "SIM" standard.   20. The system of claim 1, characterized in that   the interpretation module (Ml) is integrated into the cell phone (1).   3. System according to claim 1, characterized in that the interpretation module (Ml) is added to the cellular telephone (1) by means of a "smart battery".   40. System according to claim 1, characterized in that the interpretation module (Ml) is separated from the cell phone (1) and connected, by means of proximity communication of the "bluetooth" or infrared type. for example, to a receiving device (3) capable of relaying a signal to a mobile device. -7    . System according to any one of the preceding claims,   characterized by the fact that the cell phone (1) is associated with a rights management module (M3) of the user able to decide whether or not to use (display, storage ...) or not the received message in "broadcast" mode, said module also providing security functions such as authentication, certification, signature. 60. System according to claim 5, characterized in that the rights management module (M3) is arranged to carry out a preliminary verification before displaying information concerning a group of users.   restricted or the presentation of an offer intended for a specific profile.   70. System according to any one of the preceding claims,   characterized by the fact that the software modules (Ml, M2, M3) are installed   in the cell phone memory (1).   8. System according to any one of claims 5 and 6, is   characterized by the fact that the software modules (Ml, M2, M3) are installed in a smart card.   90. System according to claim 5, characterized in that the software modules (Ml, M2, M3) are installed in the "SIM" card of the telephone cell (1).   10. System according to any of the claims   above, characterized by the fact that it is arranged to transmit, following the reception of a message, an acknowledgment message by "SMS" or via another communication channel or protocol such as, for example, the "OTA" or "GPRS" channel.   11. System according to any of the claims   previous, characterized by the fact that it is arranged to send, following the reception of a message and its exploitation by the user, a read receipt message containing additional behavioral data -8, by "SMS "or via another communication channel or protocol   like, for example, the "OTA" or "GPRS" channel.   120. System according to any one of claims   above, characterized by the fact that it is arranged to broadcast encrypted content in "broadcast" mode, and send the keys necessary for decryption via   a point-to-point channel like the "OTA" channel.