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EP2504800A1 - Procédé pour la distribution de contenu en ligne vers un groupe cible - Google Patents

Procédé pour la distribution de contenu en ligne vers un groupe cible

Info

Publication number
EP2504800A1
EP2504800A1 EP11739483.3A EP11739483A EP2504800A1 EP 2504800 A1 EP2504800 A1 EP 2504800A1 EP 11739483 A EP11739483 A EP 11739483A EP 2504800 A1 EP2504800 A1 EP 2504800A1
Authority
EP
European Patent Office
Prior art keywords
health care
professional
profile
learning
content
Prior art date
Legal status (The legal status is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the status listed.)
Withdrawn
Application number
EP11739483.3A
Other languages
German (de)
English (en)
Inventor
Gaurav Kapoor
Tarun Mathur
Current Assignee (The listed assignees may be inaccurate. Google has not performed a legal analysis and makes no representation or warranty as to the accuracy of the list.)
Indegene Lifesystems Pvt Ltd
Original Assignee
Indegene Lifesystems Pvt Ltd
Priority date (The priority date is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the date listed.)
Filing date
Publication date
Application filed by Indegene Lifesystems Pvt Ltd filed Critical Indegene Lifesystems Pvt Ltd
Publication of EP2504800A1 publication Critical patent/EP2504800A1/fr
Withdrawn legal-status Critical Current

Links

Classifications

    • G—PHYSICS
    • G06—COMPUTING OR CALCULATING; COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising

Definitions

  • the invention relates generally to a method for delivering content to a health care professional, and more specifically to a method for delivering adaptive content.
  • the invention provides a method for delivering online content to a target group.
  • the target group in the exemplary embodiment comprises health care professionals.
  • the method comprises providing two or more learning groups, where each learning group is associated with corresponding learning objectives for the target group.
  • the method further includes profiling the health care professionals based on different attributes to provide a professional profile for each health care professional. Further, a mapping is done for the health care professionals with the two or more learning groups based on the professional profile.
  • Adaptive content is then selected from a library based on the professional profile and the adaptive content that is personalized based on professional profile is delivered to the health care professionals.
  • FIG. 1 is a flowchart representation of a method for delivering online content to a target group of health care professionals; and [0010] FIG. 2. is a flowchart representation of the method of FIG. 1 pertaining to delivering adaptive content to the health care professionals based on dynamic profiles.
  • Online content refers to any content that is available through internet.
  • the online content while being made available through the internet, may also be accessed while still online, or in an offline mode as well. Methods of making online content offline are known to one of ordinary skill in the art.
  • Library as used herein refers to a collection of sources, resources, and services, that may be organized for easy retrieval, and includes a digital library.
  • Content as used herein refers to any information and experiences that may provide value for a target group. Content may be in different formats including encoded formats. [0015] Adaptive content as used herein means content that is tailored, renewed or changed on periodic basis.
  • Target group refers to a primary group of individuals for which the content needs to be tailored.
  • the target group can be based on for example, a skill, educational qualification, age group, gender, profession and different combinations of these.
  • Health care professionals as used herein refer to a qualified person who provide health care services professionally to any individual in need of health care services. These include, doctors, general practitioners, operating department practitioners, nurses, physicians, physician assistants, physiotherapist, health care providers, pharmacists, dietitians, therapists, paramedics, and a wide variety of other individuals that provide some type of health care.
  • Learning group as referred herein means a sub group within the target group that has similar education or learning objectives or has predefined and desired skill levels.
  • Learning objectives as referred herein means educational or skill related goals that are predefined for each learning group.
  • FIG. 1 is a flowchart representation 10 for a method for delivering online content to a target group.
  • the target group includes one or more health care professionals, in the exemplary embodiment. However it would be understood by those skilled in the art that the target group could include professionals for any particular skill, or even students for any learning discipline.
  • the method includes at step 12, providing two or more learning groups, where each learning group is associated with corresponding learning objectives for the target group.
  • the learning groups could be of any number for example 2, 3, 4, 5, 6, or more, based on the skill or learning discipline for the target group and the general skill levels of individuals in that learning discipline. Different analytical studies and approaches may be used to ascertain the number of learning groups.
  • the learning objectives are set for each learning group based on the certain standards and/or any external compliance requirements in the health care domain. These compliance requirements may be typically set by jurisdiction specific administrative bodies, such as AMA (American Medical Association), FDA (Food and Drug Administration) in US, or worldwide administrative authorities such as WHO (World Health Organization).
  • the method further includes at step 14, profiling the one or more health care professionals based on different attributes to provide a professional profile for each health care professional.
  • the different attributes include personal details, learning preferences, practice details, measured attributes, and one or more tracking attributes for each health care professional.
  • the personal details as mentioned herein may include for example, name, address, phone, years in practice, and other personal details.
  • Learning preferences may include details related to preferred format of learning, preferred method of communication etc.
  • the practice details may include data such as specialty, disease area, typical patient profile type, and the like.
  • the measured attributes as mentioned herein include measurement data received through an interaction with the health care professional related to diagnosis, treatment, and management of various disease states, specialties and therapy areas.
  • the measured attributes are related to diagnostic aspects such as differential diagnosis, lab tests, final diagnosis, treatment, management of disease, patient etc.
  • Some measured attributes are reasons related to brand preferences by a health care professional, some exemplary reasons include safety, efficacy, cost, tolerability etc.
  • Some other measured attributes are related to molecule preferences such as safety, efficacy, cost, tolerability etc.
  • Molecules as used herein may refer to a pharmaceutical actives (also known as actives), a pharmaceutical formulations, actives are made available in various forms such as injectables, inhalants, lozenges, chewable tablets, suspensions, and the like.
  • actives also known as actives
  • actives are made available in various forms such as injectables, inhalants, lozenges, chewable tablets, suspensions, and the like.
  • the tracking attributes include formats of content viewed, time spent, ratings on content by the healthcare professional, engagement type for the health care professional.
  • the engagement type for example, could be one of mentorship, community leader type of engagement or learner, community participant type of engagement.
  • the tracking attributes will also include the response by the health care professional to any questionnaire that is a part of adaptive content delivered to the health care professional, the correct response, any weights based on points achieved based on correct answers, and completion status if desired.
  • the professional profile may be arrived by assigning a variety of weights and measures to each of the attributes, and subsequently, stitching together the profile for each health care professional accordingly.
  • the representation of the professional profile may be done in a variety of different ways, such as a pictorial representation, a textual representation, a graphical representation, and so on, and combinations thereof as well.
  • the professional profile also comprises strength areas, and/or development needs for each health care professional based on the different attributes, the target group and the associated learning objectives.
  • the method further comprises at step 16 mapping the one or more health care professionals with the two or more learning groups based on the professional profile.
  • the mapping comprises an underlying analysis of the professional profiles of the health care professionals with respect to the learning objectives of the different learning groups and appropriately bucketing or categorizing the health care professionals in the appropriate learning group.
  • the method further comprises at step 18 choosing an adaptive content from a library based on the professional profile, and at step 20 delivering the adaptive content to the one or more health care professional.
  • the content may include medical case simulation videos, technical papers and publications, webcasts, brand communications etc. It would be appreciated by one skilled in the art that the selection of the adaptive content is based on development needs for each health care professional. Further the delivery of the content could be though a variety of communication modes for example but not limited to electronic mail, short messaging services, phone calls, online banner advertisements, a dedicated tool and user interface, direct mailer, in-person contact, and any another means of communication preferred by the health care professional.
  • the adaptive content has an associated metadata to describe and identify the content type.
  • the associated metadata includes technical parameters, for example, format type, size, expected duration, device requirements, Digital Rights Management (DRM) attributes; and target group parameters, like specialty, disease area, etc, content type for example but not limited to educational or promotional content.
  • the associated metadata also includes the educational relevance or message relevance parameters for the adaptive content with respect to diagnostic attributes like the differential diagnosis, final diagnosis, treatment, disease or patient management; brand attributes related to safety, efficacy, cost, tolerability etc, and molecule preference based on safety, efficacy, cost, tolerability etc. It is worth noting that the educational relevance parameters for the adaptive content may match the measured attributes associated with the professional profiles of the health care professionals.
  • the method further comprises at step 22 recording at least one interaction for each health care professional.
  • the interaction as used herein implies the action of reading, providing feedback, forwarding, sending a reply or a query, deleting, rating, answering, and similar such action by the health care professional on receipt of the adaptive content.
  • the recording step includes recording of different aspects related to the associated metadata of the adaptive content.
  • the at least one interaction comprises collaborating between the one or more health care professionals.
  • collaborating comprises mentoring by the one or more health care professional.
  • collaborating comprises discussion among a group of health care professionals.
  • collaborating comprises solving one or more problems as a group by a group of health care professionals.
  • the one or more problems may be a real problem faced by the one or more health care professional, or may be a simulated situation provided to the group.
  • FIG. 2 is a flowchart representation of subsequent steps of method 10.
  • the method further comprises at step 24 developing a behavior profile for each health care professional based on the at least one interaction.
  • the response of the health care professional leads to determination of different behavior attributes for each health care professional that are indicators of their preferences, strength areas and development needs, and the learning behavior attributes.
  • the professional profile of the health care professional gets updated to generate a dynamic professional profile as indicated at step 26. It may be appreciated by those skilled in the art, that since every interaction provides inputs for behavior profile, the behavior profile gets continuously updated and consequently the professional profile gets continuously updated to provide a dynamic professional profile at any given instance of time. As noted herein above, one of the interactions is a collaborating interaction between the health care professionals.
  • the behavior profile provides indicators towards health care professionals who could be mentors to others or who have relevant information that will help the other health care professionals.
  • the relevant information may pertain to a disease, therapy, organ, a health care issue, a medication, a brand, a molecule and any other relevant information for another health care professional.
  • the behavior profile will also monitor progress of a health care professional with respect to the development needs.
  • the dynamic professional profile thus obtained is further used for updating the mapping of each health care professional in the two or more logical groups as indicated at step 28.
  • the grouping of each health care professional in each of the logical groups is regularly monitored and updated based on the dynamic professional profile.
  • the method further comprises defining adaptive rules to map the adaptive content to the dynamic professional profile, as indicated at step 30 so that the health care professional receives adaptive content that is relevant to his or her current requirements and preferences as indicated at step 32.
  • the adaptive rules are used to determine the development needs by executing a gap analysis with respect to the learning objectives using the dynamic profile of the health care professional.
  • the adaptive rules also search the library to find content containing metadata that would address the development needs of the health care professional.
  • the adaptive content is a campaign management content, for example a pharmaceutical communication program, and may have, for example, the following structure and associate rules: a campaign overview including campaign title, owner, start date, target group (for example, doctor, nurse, office staff, etc.), learning group (can be multiple), geographies, therapeutic area / Specialty / disease state profiles.
  • a campaign overview including campaign title, owner, start date, target group (for example, doctor, nurse, office staff, etc.), learning group (can be multiple), geographies, therapeutic area / Specialty / disease state profiles.
  • campaign details including rules that may be set at an aggregate level and do not depend on the number of interactions.
  • exemplary rules may include "Invite success rate” i.e. the number of times that health care professional responded to an invitation sent through a system that implements the method of the invention, and "Average time spent” for each health care professional interacting with content on the system.
  • Campaign details may include 'Click' events (can be multiple for a campaign), and may be referred to as 'Interaction' events to record the interactions.
  • the Click events may include 'Invite' messages (can be multiple for a campaign) having the following parameters: Channel (SMS, email, call center), text for subject line, text for message body, and content parameters.
  • the content parameter may be a specific content identifier or it may be a parameter that the system will use to select content.
  • Content parameters may include multiple content entries that can be associated with an invite so long as each entry is of a different content format type. When the system sends the invite, it will send the content that most closely matches the format preferred by the health care professional. Click events will also indicate the wait time after completing the previous interaction before starting this one. Further the click event will also record the number of days of wait period after sending the invite to receive a response from the health care professional. If the health care professional does not engage with the content within this period of time, the system will send the next invite in the "Invite”
  • the method advantageously provides a real-time adaptive content to the health care professionals to improve the health care professionals' compliance with the learning objectives rather than simply complimenting the health care professionals' existing knowledge base.
  • a tool and system that uses the method steps of the invention are provided that would engage the health care professionals in a constructive and contributory manner to help them increase their current knowledge base to comply with the set standards, so that each health care professional is equipped with the relevant knowledge necessary in the field of their practice.
  • the method of the invention is useful for ensuring the health care professional remains compliant to certain requirements and standards.
  • the method is also useful in sharing knowledge between professionals and spreading best practice information quickly and efficiently. Further, the method facilitates providing specific and relevant advertising campaigns for a given health care professional by product companies, such as drug discovery companies.
  • aspects of the disclosed method and tool also include a method for providing content and influencing desired behavior of an individual or a group.
  • the method and process steps and algorithms described herein can be executed by means of software running on a suitable processor, or by any suitable combination of hardware and software.
  • the software can be accessed by a processor using any suitable reader device which can read the medium on which the software is stored.
  • the computer readable storage medium can include, for example, magnetic storage media such as magnetic disc or magnetic tape; optical storage media such as optical disc, optical tape, or machine readable bar code; solid state electronic storage devices such as random access memory (RAM) or read only memory (ROM); or any other physical device or medium employed to store a computer program.
  • the software carries program code which, when read by the computer, causes the computer to execute any or all of the steps of the methods disclosed in this application.
  • a communication link that may be an ordinary link or a dedicated communication link may be provided for accessing the tool as described herein from a user's work station.

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  • Business, Economics & Management (AREA)
  • Strategic Management (AREA)
  • Engineering & Computer Science (AREA)
  • Accounting & Taxation (AREA)
  • Development Economics (AREA)
  • Finance (AREA)
  • Economics (AREA)
  • Game Theory and Decision Science (AREA)
  • Entrepreneurship & Innovation (AREA)
  • Marketing (AREA)
  • Physics & Mathematics (AREA)
  • General Business, Economics & Management (AREA)
  • General Physics & Mathematics (AREA)
  • Theoretical Computer Science (AREA)
  • Electrically Operated Instructional Devices (AREA)
  • Medical Treatment And Welfare Office Work (AREA)
  • Management, Administration, Business Operations System, And Electronic Commerce (AREA)

Abstract

La présente invention concerne un procédé pour la distribution de contenu en ligne vers un groupe cible. Le groupe cible dans le mode de réalisation représentatif comporte des professionnels des soins de santé. Le procédé comprend la fourniture d'au moins deux groupes d'apprenants, chaque groupe d'apprenants étant associé à des objectifs de formation correspondants pour le groupe cible. Le procédé comprend également l'établissement du profil des professionnels des soins de santé sur la base de différents attributs pour fournir le profil professionnel pour chaque professionnel des soins de santé. En outre, un mappage est effectué pour les professionnels des soins de santé avec lesdits au moins deux groupes d'apprenants en fonction du profil professionnel. Un contenu adaptatif est ensuite sélectionné à partir d'une bibliothèque basé sur le profil professionnel et le contenu adaptatif qui est personnalisé en fonction du profil professionnel est distribué aux professionnels des soins de santé.
EP11739483.3A 2010-02-06 2011-02-04 Procédé pour la distribution de contenu en ligne vers un groupe cible Withdrawn EP2504800A1 (fr)

Applications Claiming Priority (2)

Application Number Priority Date Filing Date Title
IN304CH2010 2010-02-06
PCT/IB2011/050496 WO2011095950A1 (fr) 2010-02-06 2011-02-04 Procédé pour la distribution de contenu en ligne vers un groupe cible

Publications (1)

Publication Number Publication Date
EP2504800A1 true EP2504800A1 (fr) 2012-10-03

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Family Applications (2)

Application Number Title Priority Date Filing Date
EP11739484.1A Withdrawn EP2504828A2 (fr) 2010-02-06 2011-02-04 Outil d'apprentissage pour un groupe cible
EP11739483.3A Withdrawn EP2504800A1 (fr) 2010-02-06 2011-02-04 Procédé pour la distribution de contenu en ligne vers un groupe cible

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EP11739484.1A Withdrawn EP2504828A2 (fr) 2010-02-06 2011-02-04 Outil d'apprentissage pour un groupe cible

Country Status (5)

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US (2) US20120296670A1 (fr)
EP (2) EP2504828A2 (fr)
JP (2) JP2013529310A (fr)
CN (2) CN102870105A (fr)
WO (2) WO2011095951A2 (fr)

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Also Published As

Publication number Publication date
EP2504828A2 (fr) 2012-10-03
JP2013529310A (ja) 2013-07-18
JP2013519147A (ja) 2013-05-23
WO2011095951A2 (fr) 2011-08-11
CN102870105A (zh) 2013-01-09
WO2011095950A1 (fr) 2011-08-11
US20120329016A1 (en) 2012-12-27
US20120296670A1 (en) 2012-11-22
WO2011095951A3 (fr) 2011-11-17
CN102884547A (zh) 2013-01-16

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