CN1678499A - Multiple-compartment container with label - Google Patents

Abstract

Methods of promoting the sale of a laundry product containing a composition provided in at least two components, wherein the components are located within a multiple-compartment container, a first component located within a first compartment (51) and a second located within a second compartment (52), whereby the method includes the step of orienting the product such that a multiple-compartment feature is visually observable from the front consumer vantage point. Such methods may also include labeling, advertising, displaying and/or arranging on a store shelf.

Description

Labeled multi-compartment containers

technical field

The present invention relates to a system and method for promoting the sale of laundry products, and more particularly to a method associated with packaged laundry products and a multi-compartment container providing at least one consumer benefit.

Background technique

Consumer packaged goods having two or more compartments are known in the art. Such multi-compartment containers allow simultaneous containment of compositions that cannot be easily, stably or economically packaged in standard single-compartment containers. Typically, these multiple compartment containers or packages allow foaming to occur when two separate substances are dispensed and react. More recently, there have been some commercially successful standalone embodiments of consumer products housed in dual compartment containers. Particularly successful have been dual compartment adhesives, especially epoxy-based adhesives. Other examples include a mouthwash product and a toothpaste product sold under the tradename " ^Mentadent® " by the company Unilever in the oral care field, and "Liquid ^Plumr® " by Clorox Corporation in the drain cleaner field. The product. All of these products use top dispensing containers and do not have handles, taps and/or dispensing cocks. Mentadent products are marketed as beneficial in preventing dental caries, whitening teeth and maintaining fresh breath. A drain cleaning product called "Liquid Plumr ^(R) " is marketed which combines two compositions to provide a single benefit. When the "Liquid Plumr ^® " product is placed on the shelf, the name (front) label can be seen, suggesting that this is a double-compartment structure, which is manifested in a deep groove on the container, but because the two compartments are the same color, It is thus difficult to distinguish the two compartments.

In areas other than laundry products, packages and/or containers having two or more compartments are relatively common. In contrast, such multi-compartment containers have rarely been used in the field of laundry products and have not achieved any notable commercial success. A rare example of such a container is a commercially available product called "Dobbelman Duo" by Sara Lee in the Netherlands. The product is also dispensed by pouring from two separate open tops. The product is sold with a handle, but no dispensing mechanism, and is presented to the consumer with two labels, one affixed to each compartment, the first being the more recognizable brand identity (product name or "front" label), and the second is mainly instructions for use (the directions for use or "back" label). In order to display the product name or the "front" label, the container is inevitably placed on the store shelf in such a way that when a consumer faces a supermarket shelf with Dobbelman Duo bottles, only one compartment of the container is directly visible. In fact, it is ironic that despite the use of the word "Duo" (double) in the product name, there is no other way to recognize the essence of the product when it is seen on a supermarket shelf. The above phenomenon is a serious constraint that supermarket shelves are typically stocked with a wide variety of goods, such that consumers are not only confused by the number of goods, but such laundry products in particular are likely to be overlooked.

Accordingly, there is a need for laundry products in multi-compartment containers with appropriate labeling and distinct characteristics and orientations to enable consumers to recognize the availability and uniqueness of the multi-compartment laundry products.

More recently, through much technical research, various detergent compositions have been developed which are in flowable form and which deliver two or more distinctly different benefits to the consumer. These compositions are advantageously packaged in multi-compartment containers. In one such product, a first composition is a heavy-duty liquid detergent and a second composition is provided, a high-efficiency bleach system. Such compositions are suitable for packaging in multi-compartment laundry product containers. The large size of such products presents unusual technical challenges, especially those with a dispensing device such as a pressure tap (tap) with a handle located near the base of the container, at least one label bearing a prominent brand name, and at least one product labeled with instructions for use in which a significant choice is required from a myriad of possible combinations and permutations in order to effectively communicate the product and its benefits to the consumer, and such choice shall It is safe and convenient for consumers to take and place the container in supermarkets.

Consumers are not always aware of the benefits of laundry products in multi-compartment containers because advertising formats, including labelling, storage shelf orientation and display, and shelf arrangement, are not conducive to promoting the benefits of laundry products.

Therefore, there is a need to develop proper arrangement, labeling, shelf orientation and dispensing methods and devices for multi-compartment containers so that consumers are easily aware of its multiple benefits.

At the same time, there is a need to provide ways to promote the sale of these detergent products by making consumers aware of the multiple benefits of these products and thereby incentivizing them to consume these products, resulting in cleaner, softer and/or stain-free clothes/fabrics.

Contents of the invention

It has now surprisingly been found that there is a highly preferred method of arranging the two compartments of a multi-compartment laundry product relative to each other in such an orientation that the handle at the base of the bottle is most accessible and that the multi-compartment features of the container are within the same Time is best understood, its identification labels should be given maximum visibility based on the merchandise's position on the storage shelf, and the visual benefit and physical balance of multi-compartment containers should be maximized for ease of handling and use. These and other related methods and associated numerous advantages are further described in the following disclosure.

The present invention relates to a method of promoting the sale of laundry products comprising a composition provided in at least two components, wherein the two components are located in a multi-compartment container, the first component being located in a first In the compartment, the second component is located in the second compartment, the method comprising the steps of:

a) Orient the product so that the multi-compartment feature is directly visible from the frontal consumer vantage point.

The invention also relates to a method of promoting the sale of a laundry product comprising a composition provided in at least two components, wherein the two components are located in a multi-compartment container, the first component being located in a first In one compartment, the second component is located in the second compartment, the method comprising the steps of:

a) display washing products in one vertical plane on the shelf so that the consumer looking at the bottle on the shelf can see both compartments of the bottle at the same time;

b) Label the bottle so that the front of the bottle is parallel to said vertical plane and is visible to the consumer.

c) Label the bottle so that the directions for use and product description of the product are parallel to said vertical plane but not visible to the consumer.

The present invention relates to a method of promoting the sale of laundry products comprising a composition provided in at least two components, wherein the two components are located in a multi-compartment container, the first component being located in a first In the compartment, the second component is located in the second compartment, the method comprising the steps of:

a) providing consumers with a promotional material, wherein the promotional material includes information about the laundry product to provide benefits to fabric items to be washed, and wherein the first composition comprises a powerful liquid composition , the second composition comprising a peracid bleach.

The present invention also relates to a method of promoting the sale of laundry products having multiple compartments and multiple benefits for cleaning and/or treating laundry. The method comprises a variety of steps through which consumers learn about the benefits of multi-compartment, the multiple benefits of washing products, especially the stain removal without pre-treatment, in order to motivate consumers to use They may not otherwise use products to wash and/or treat clothes so that the consumer obtains cleaner/finish clothes.

Description of drawings

Figure 1 on Figure 1 is a perspective view of a multi-compartment container.

Drawing 2 is a perspective view of a method of promoting a multi-compartment container.

Drawing 3 is a perspective view of a method of promoting a multi-compartment container and a bottom view of a method of promoting a multi-compartment container.

Figure 4 is a schematic illustration of two embodiments of a method of promoting a multi-compartment container.

Figure 5 shows another modified embodiment of a multi-compartment container according to the invention;

Figure 6 shows yet another modified embodiment of a multi-compartment container according to the invention.

Detailed ways

In a preferred embodiment, the present invention utilizes the method described in detail in U.S. Patent Application 2002/0030063 A1, commonly assigned to Leray and Etesse, published March 14, 2002, as described in Figure 1 of Drawing 1. Containers for strong liquid detergents. The container of the present invention comprises at least two compartments 51 , 52 and possibly a composite dispensing tap 100 preferably with a plate 107 , collar 108 , button 113 and wings 114 . The container may preferably comprise a ventilation device, preferably with a ventilation hole or a plurality of hole surfaces 60 , 61 . A method of improving a multi-compartment container might include a plane P and an observation point E. The viewer's eyes are at E, both compartments of the dual chamber container are visible simultaneously, and the handle H of the container is on the right. A brand identification label prominently displaying the product name not explicitly shown in drawing 1 is secured to the container such that at least 50% of its surface area is substantially parallel to plane P.

In a second preferred embodiment, Figure 2 of Drawing 2 shows a schematic diagram of the frontal view of two multi-compartment containers placed side by side, with compartment A and compartment B visually distinct in each vessel Differently, its brand identification label L is clearly displayed, and the position of the brand is set according to the present invention. Handle H is also shown in the corresponding position. This is a multi-compartment product evident by the size difference between the shaded and non-shaded compartments and their visual difference. Note also that the button or tap C on the bottom left side of each container is oriented parallel to the shelf S and minimizes its chances of being bumped by passers-by.

Figure 3 and Figure 4 in Figure 3 are a comparative example compared to Figure 2, which is a schematic illustration of two conventional two-compartment products B1 and B2 on shelf S with a liquid cleanser poured on top, Each of these containers has a brand identification label L marked on the front of the container and two chambers of the same size (shown as 1 and 2 in section). Obviously, the consumer can only see one compartment of each container from the front.

Figures 5 and 6 of drawing 4 represent two alternative embodiments in which the dimensions of the two compartments are clearly mismatched. FIG. 6 shows an embodiment similar to FIG. 2 of FIG. 2 . In this embodiment, a method of modifying a multi-compartment container is shown, showing the positioning of the first compartment 51 and the second compartment 52 from the frontal consumer's perspective so that the handle H and the tap or tap T are in the side of the product. Accompanying drawing 7 shows an alternative embodiment of the same product, whereby the method of improving the multi-compartment container is implemented in such a way that an acceptable first compartment 51 and second compartment are obtained as a whole 52 The visual impact of the presence, which takes into account the dimensional differences between the compartments, is that both compartments are visible when viewed from the side of the container in line with the pressure cock or tap T. However, this method of improving the product has the following disadvantages: (1) the degree of "bulge" of the pressure cock is too serious, and it is easy to be bumped by people passing by the shelf; (2) compared with drawing 2, it is easy for consumers to pick it up from the front Viewed from the vantage point of the container, the handle is no longer easily accessible; (3) The size of the bottle on the front of the shelf is relatively small, limiting the size of the label (without description) and failing to make effective use of the shelf space provided.

Detailed description of the invention

While the specification concludes with claims particularly pointing out and distinctly claiming the invention, it is believed that the invention will be better understood from the following description.

All cited documents are, in relevant part, incorporated herein by reference, and the citation of any document is not to be construed as an admission that it is prior art to the present invention.

The compositions of the present invention may comprise, consist of, or consist essentially of the components of the present invention as well as other ingredients described herein. Herein, the term "comprising" refers to various components, ingredients or steps that can be used in combination during the implementation of the present invention. Accordingly, the term "comprising" includes the term "consisting of" and the more restrictive term "consisting essentially of". As used herein, "consisting essentially of" means that the combinations or compositions of the invention may include additional ingredients provided that the additional ingredients do not materially alter the basic and novel characteristics of the claimed composition or method.

All percentages and ratios used herein are by weight of the total composition and all measurements made are at 25°C, unless otherwise specified.

It has now surprisingly been found to improve washing products, including the mutual arrangement of the two compartments of a dual-compartment washing product, oriented so that the handle at the bottom of the bottle is most easily accessible, the container and the composition The double feature is best understood at the same time that the bottle should face as far as possible to one side of the shelf, its identification label should have maximum visibility according to the position of the product on the storage shelf, and the visual and physical Balance is maximized for easiest handling and use. It has now surprisingly been found that the method of promotion may include the following steps: advertising; display; orientation; arranging on shelves (preferably storage shelves); sticking labels and/or increasing consumer choice awareness. This method and other related methods and numerous advantages associated therewith are further described in the following disclosure.

It has surprisingly been found that the method according to the invention facilitates the sale and promotion of washing products in dual compartment containers.

Without being bound by theory, it is believed that the present invention provides numerous benefits, including the following: Increased consumer awareness and appreciation of visually visible compartments in a single container, corroborating inferences about potential performance of the product. Specifically, this feature of visually visible compartments in a single container is very helpful in substantiating the manufacturer's claims about the product's multifunctional washing by increasing consumers' understanding and appreciation of its multiple features that distinguish it from most other washing products Extrapolation of potential manifestations of beneficial effects. Furthermore, the label/compartment orientation is easily recognizable, since the two individual compartments do not lose the clarity of the product type and use identification. Further, when provided with a gripping mechanism, the arrangement and selection of compartments, labels, and gripping mechanisms (eg, handles) can make the container accessible and secure both at the point of sale and at home for use and storage.

The laundry products herein can include a wide variety of other ingredients. The composition of the present invention will be described in detail below.

definition

The term "promotional material" as used herein refers to various sales materials, preferably printed materials, by which the consumer is communicated to the consumer that the multi-compartment container laundry product has the ability to produce multiple benefits on clothing and/or fabrics. Preferably, the promotional material also includes references to the laundry product for improved cleaning (i.e., "no pretreatment required") and/or improved cleaning plus conditioning (i.e., softening, static control) and/or cleaning plus other fabric treatment (enhancement). white, bleached, colorfast, lint free, etc.). "Promotional Materials" include, but are not limited to, the following materials: brochures; printed advertisements in newspapers, magazines, periodicals and similar materials; logos on packages/containers containing or containing this laundry product; leaflets; broadcast and/or TV commercials; discount coupons (especially cash-back based on the purchase of this laundry product); direct mail advertising; e-mail advertising; note boards; magnets; pencils; pens; buttons; notepads; clothing, samples, even sponsorships, endorsements , spokesperson, and similar methods.

washing products

The method of the present invention includes a washing product. The term "washing product" as used herein most commonly refers to a washing composition in a container. The term "laundry composition" generally refers to a composition designed for cleaning and treating clothes and/or other fabrics in (or prior to being placed in) an automatic washing machine, for personal use and/or for sale of services and equipment. Compositions designed for hand washing or hand washing of fabrics are also included. Also included are compositions for use in the laundering pretreatment of cleaning and/or fabric care ingredients. These terms distinguish the present invention from other entirely different consumer products such as drain cleaners or adhesives which are not intended for cleaning purposes and which are not covered by the present invention.

Preferably, the laundry product is self-supporting and able to rest on a flat surface without tipping or falling over.

detergent composition

The cleaning compositions herein more particularly include heavy duty liquid detergents (HDL), liquid detergents with bleach and/or bleach catalysts, containing fabric care ingredients (e.g. softeners, color protectants, fabric protection and/or anti-wrinkle Actives), compositions comprising fabric treatment components, liquid detergents comprising fabric care components, and the like. See Liquid Detergents, Vol. 67, Surfactant Science Series, edited by K.Y. Lai, published by Marcel Dekker, Inc., 1997 for examples of detergent compositions thereof. See specifically Chapter 8, pages 261 to 324, on heavy-duty liquid detergents, and references cited therein.

Especially preferred for use herein are two-component detergent compositions that deliver or provide more than one cleansing benefit simultaneously. "Laundry benefits" generally include fabric cleaning and fabric care of a consumer's clothing or home textiles. For example, one component may provide a cleansing benefit while another component may provide a bleaching and/or softening benefit.

"Fabric cleaning" includes the benefits brought about by the use of surfactants and/or detergents, and may also involve any known mechanism, such as when surfactants are present, optionally in combination with polymers and/or electrolytes, Reduction of interfacial tension and/or rolling-up and emulsification of oily soils and/or anti-redeposition of soil suspensions and/or soils. Soil hydrolysis and/or deaggregation may generally be associated with common hydrolytic enzymes such as soil removal enzymes, including more specifically proteases, amylases, lipases, and mixtures thereof. Soils can range widely and can include localized, often highly pigmented marks or stains, more generalized graying or discoloration, oil stains, cuticle flakes, often smoky or clay-like soils, and the like. "Fabric cleaning" in conventional detergents includes the action of detergent cleaning ingredients, such as the above-mentioned surfactants, polymers and enzymes, as well as the action of bleaches, chelating agents and other cleaning auxiliaries.

"Fabric care" includes fabric softening, wrinkle resistance, shape retention, shrink resistance, ease of ironing, resistance to dye transfer (or fading), brightness enhancement, color restoration, maintenance of color, protection against fraying, and/or other benefits distinct from washing Similar benefits, except that the fabric care benefits maintain or improve the appearance, aesthetics or physical properties of the fabric without any essential elements such as soil. Often fabric care benefits are achieved by the reverse process of washing, for example, depositing materials on fabrics instead of removing them.

In general, any two detergent ingredients, especially two ingredients with different chemical structures or functions, are likely to provide measurably different benefits to fabric laundering. Preferred compositions for use herein are those "capable of providing at least two distinct benefits". As used herein, "substantially different benefits" means two or more benefits, such as benefits selected from whitening or stain removal, cleaning benefits, bleaching benefits, fabric care benefits and combinations thereof, which benefit The effect is noticeable to the consumer (including but not limited to noticeable in the Textile Institute's standard tests); preferably technically challenging. More preferably, a "substantially different benefit" refers to a benefit that is difficult to achieve by merely mixing the two components of a one-component liquid cleansing product.

Preferred embodiments of the combination of two distinct benefits include: (a) providing simultaneous cleaning and fabric care, the cleaning being typical anionic detersive surfactants such as sodium linear alkylbenzene sulfonate; the fabric care is typical of tetrabasic ester fabric softeners; (b) while providing typical enzymatic detergent cleaning such as

An enzyme-catalyzed detergent containing protease and typical enzyme-active bleaches such as PAP.

An especially preferred embodiment of the combination of two different wash benefits is a typical heavy-duty liquid detergent in one compartment, or at least one surfactant and/or enzyme; fabric care chemicals that are considered under normal circumstances to be chemically reactive or otherwise incompatible with the ingredients in the previous compartment. Such ingredients include various fabric treatments, softeners, antishrinkage agents, color retainers and/or similar fabric care agents that are chemically active (especially in relation to fabric fibers) and/or are commonly used in Fabric treatment process not washing process.

More preferred are two-component compositions comprising two components, wherein the first and second components are physically or chemically incompatible, and/or a foaming reaction occurs when the two components are combined. Preferred examples of two-component detergent compositions can be found in PCT Published Application WO 01/00765, published January 4, 2001 to DeBuzzacarini et al., and PCT Published Application WO 02/22772, published March 2002 21 and to DeBuzzacarini et al.

Preferred cleaning products herein are capable of providing at least two distinct cleaning benefits and comprise a two-component cleaning composition, preferably in the form of a flowable, packaged, located or contained in a two-compartment container, wherein The first component, preferably a flowable composition, is located in the first compartment; the second component, also preferably a flowable composition, is located in the second compartment of the container. In this case, the first composition may be a fully formulated heavy-duty liquid cleaner (preferably a detergent), e.g. free of bleach and comprising at least one cleaning surfactant, the second composition preferably comprising Bleach, bleach activator, bleach catalyst, bleach booster, or mixtures thereof. Preferably, the second component comprises fabric care ingredients, more preferably substantially free of cleaning ingredients.

For incompletely formulated mobile bleaches or bleach catalysts, no other components are required other than the bleach or bleach catalyst and a suitable solvent or suspending medium. In another applicable case, the detergent in the first flow state may be a liquid detergent free of tetrabasic ester softeners or silicones, and the detergent in the second flow state may be a fabric care composition comprising a A common commercially available tetrabasic ester softener and/or a silicone with a solvent or suspending medium such that the fabric care composition or component is flowable. The formulation of liquid detergents, fabric softeners, bleaches and the like is well known in the art.

The containers described below are designed to store at least two flowable cleaning compositions in separate compartments. The flowable detergent compositions stored in the first and second compartments may be the same, but are preferably different. By different is meant that the composition of the flowable detergent composition is different, ie at least one component of the first component stored in the first compartment is not present in the second component in the second compartment, and vice versa. Flowable compositions may be in the form of granules, gels or pastes, but are preferably liquid. In one embodiment of the invention, the flowable products stored in the first compartment and the second compartment have different rheological properties, eg the flowable products have different viscosities, densities, flow properties, etc.

container

The method of the invention includes a multi-compartment container. As used herein, "container" means a closed container suitable for storing and dispensing liquids and impervious to liquids to prevent leakage. A suitable container shall have at least two compartments that are physically secured to each other or molded together or further packed together by other elements such as transparent plastic sleeves that do not allow the contents of one compartment to flow into the other a compartment. The container herein should enclose a sufficient volume to hold at least two doses or usages of the cleaning composition, preferably the total volume of the compartments is greater than 50ml. Preferably, the containers herein should be capable of holding a total of from about 750 milliliters (about 8-10 doses) to about 8 liters (about 75 doses) of the cleaning composition. In other words, the containers of the present invention are not the small unit dose "pouches" or the like that have recently become available in certain regions, but are similar in volume to larger sized containers for single compartment liquid detergents.

The containers herein are typically capable of standing on a flat surface (or base), and can be rigid, self-supporting or flexible, including non-self-supporting. However, when the container is not self-supporting, it may be secured to or placed in a sleeve, outer packaging or secondary container. Thus, the general shape of the container may vary and may be sufficiently rigid, flexible or malleable, and may be selected from bottles, boxes, bags in boxes, bags, non-unit dose sachets, non-unit dose packets, and the like combination of forms. When the container is, for example, a box, if the box is made of paper or other fibrous material, the box needs to be treated or lined so that it is reasonably impermeable to liquids so that it does not leak. The shape of a container on a storage shelf must be rigid enough to allow it to stand upright without collapsing, partially collapsing, or collapsing (i.e., "failure"). This is important for both the purpose of displaying content and labelling. Preferably, when the dual compartment container is a bag, large sachet or large (non-unit dose) pack, it is supported by a second sufficiently rigid container or secured to an element that allows the overall packaging Components stand upright.

The method of making the container as described above depends on the size, shape and material of the container being made. In the case where the container has rigidity, an appropriate manufacturing process can be appropriately selected by those skilled in the art. Such processes may include, but are not limited to: injection molding, injection blow molding, or extrusion blow molding. In the case of flexible and/or malleable containers, suitable manufacturing methods can also be selected by a person skilled in the art. In this case, the bag, pouch or bale can also be produced by a forming and sealing process, with a rigid neck sealed or integrated on one side of the bag, pouch or bale. In a preferred embodiment, the container is manufactured by molding more than one separate compartment by any suitable means and then enabling them to Irreversibly connected. In another preferred embodiment, the first and second compartments are produced by irreversible extrusion along the length of the single compartment container, thereby resulting in two separate compartments.

The one or more multi-compartment containers of the present invention may be fabricated from any common plastic commonly used commercially for packaging liquid laundry products. Composite materials can also be used, but ordinary paper is usually not suitable for packaging liquids. Alternatively, a graphic on the front label of a concentric multi-compartment container in which a compartment is located within one other compartment may be used to indicate that it is a multi-compartment container.

Compartment

As discussed above, the container of the present invention has at least two compartments. Preferably, the compartments can be distinguished by a unequal selection of the following characteristics:

(a) color

(b) Transparency vs. Opacity

(c) size

(d) the color of the stored components (when a compartment is transparent or partially transparent)

Preferred containers for use herein have at least one of (a) and (b) to (d) of the following compartmental differences. Preferably, each compartment differs from the other compartments in at least one of the characteristics of size, color, transparency or a combination thereof.

a) Color difference

The dual compartment container of the present invention can have two opaque (or nearly opaque) colored compartments that can be clearly distinguished by a difference in color. For example, one compartment could be blue and the other white, one blue and the other orange, one red and the other white, one light blue and the other dark blue, one green and the other blue color. The difference in color can also be provided by means of one or both transparent compartments and by coloring the liquid contents, preferably with high color contrast. For containers with two similarly colored compartments, color differences can also be produced by using different colored labels, sleeves, dyes and/or inks for the different compartments.

b) Transparency

The individual compartments of the dual compartment container of the present invention can be fabricated using materials that can vary in transparency over a wide distribution. For example, the transmittance of a packaging material to visible light can vary from 0% to 100% or only allow some light to pass through. Optionally, the container material may contain one or more light filtering mechanisms, including, but not limited to, a UV filter, to protect the color integrity of its components or other light sensitive materials in the product. In addition, individual compartments may be partially opaque (or nearly opaque) and partially transparent, eg, when the compartment has a transparent portion on one side to allow the consumer to see the remaining amount of wash product. Alternatively, a magnifying window may be provided in the compartment or compartments of the container to make the contents more easily visible.

c) Dimensions

The minimum size of the total volume of the multi-compartment container of the present invention is suitable for providing at least two standard US washing machine doses of laundry product. Preferably, the containers of the present invention are capable of holding from about 750 milliliters to about 8 liters. The individual compartments can be of comparable size or of different sizes, especially when sized for two-component compositions used in different proportions in the final product (e.g. 4 parts liquid detergent, 1 part bleach composition) . Preferably, the first compartment and the second compartment have the same volume.

d) the color of the composition

The multi-compartment container of the present invention may be substantially transparent and contain a composition in one compartment that is a different color than the composition in another compartment or compartments. In such an embodiment, each compartment of the container can be distinguished by observing the difference in the appearance of the composition through the transparent or nearly transparent container.

preferred container

Preferably, the multi-compartment container of the invention comprises two compartments which are different in colour, different in size and which contain different colored liquids. More preferably, the multi-compartment container of the present invention is selected from those described in commonly assigned US Patent Application 2002/0030063 Al, published March 14, 2002, to Leray and Etesse.

Label

The term "label" as used herein refers to an article, such as a piece of cardboard, material card, paper, plastic (i.e., molded label), and/or fabric, used to identify something that belongs to and is attached (joined) to an article to designate Its origin, owner, contents, method of use, purpose, price, benefits, identification, contact information or dimensions, etc. The labels herein can be physically attached to the container, can be shrink-wrapped around or on the container, can be attached to the bottle by tape or other attachment means, or can be printed directly via traditional printing methods (or even new technologies such as wax transfer printing). printed on the container. The label is preferably plastic with a self-adhesive backing so that it can be easily attached to the container. More preferably, the label is a plastic label that is molded with adhesive prior to extrusion blow molding.

The labels of the present invention generally mimic the shape of the container. Labels may be selected from partially wrap-around labels, wrap-around labels, shrink-wrap labels, adhesive strips, hang tags, and labels that convey the name of the product. Preferably, molded labels are used.

The multi-compartment containers of the present invention may include at least one label to aid in proper identification of the "front consumer vantage point". Additional labeling can also help identify a "rear consumer vantage point" and a "side consumer vantage point." Thus, these additional labels are used to facilitate the correct arrangement of the bottles on the shelf, allowing consumers to fully benefit from the present invention. References have been made in Figure 1 of Drawing 1 representing "Front Consumer Vantage", "Rear Consumer Vantage" and "Side Consumer Vantage". All these vantage points are arranged with reference to the vertical axis of the product. For example, it can be seen in accompanying drawing 1 of drawing 1 that when a vertical plane "P" is drawn through the center of the washing product, the front (as viewed from the direction "E") and the back (as viewed from the direction opposite to "E") The vantage point for viewing in the direction) is arranged substantially parallel to this plane. The side consumer vantage points are arranged substantially perpendicular to this vertical plane.

As seen in Figure 1, Figure 1, the term "front consumer vantage point" as used herein refers to the vertical plane along the edge of the product that represents the consumer's view of the product on the shelf (i.e., from the "E" direction) The view you see first. In Figure 1 of Drawing 1, by looking at the product from the "E" direction, the consumer will see the sides of the two compartments, handle and pressure tap. Whether the consumer's line of sight is directly on the front of the product or slightly higher, slightly to the side or slightly lower than the product, this vantage point is generally observed by the consumer substantially directly. This vantage point is the first place preferred by sales associates for laundry products to draw the consumer's attention, so the brand logo or product name in large print, along with product dimensions, key feature information, and/or usage warnings are often posted in this vantage point.

"Front" as used herein generally refers to any part or surface of an object facing forward or designated forward; the part in front or forward; the most significant level; the opposite of the rear or back; the most prominent part. "Front" as used herein generally refers to the portion of the container that is identified by the "brand identity label" since this is the portion of the container that is intended to be "seen first" by the consumer, whether on the shelf or in an advertisement. The term "brand identity label" or "brand identifier label" as used herein generally refers to a label containing the most prominent brand identifying information (i.e. logo, brand, product name, words, product features), regardless of the size of the label. Although a container may not have a distinct "front" in the specification abstract, or more than one side may be selected as a "front" by arranging appropriate labeling in accordance with the invention described herein, the choice of "front" will generally allow From the vantage point, both multiple compartments are at least partially visible. Therefore, the choice of the "front" of the container in this context should not make only one of the multi-compartments visible. The brand identity label in this article is used to identify the correct "front" and clearly indicate that this side should be seen by consumers first.

Also, as seen in Figure 1, Figure 1, the term "rear consumer vantage point" refers to the side of the product that is normally not visible to the consumer when the laundry product is on the shelf. From the frontal consumer vantage point, which is the opposite side of the product, and when the container has four sides, they are usually parallel.

The term "side consumer vantage point" refers to that view that is normally only partially seen by the consumer when looking at the product on the shelf. However, if product is shelved at the end of a shelving unit, or placed on a sparsely placed shelving unit, it is entirely possible to be partially visible from the side consumer vantage point, whether it is in the "right side consumer Consumer vantage point" (viewed from the right) or "left consumer vantage point" (viewed from the left).

Although the front, back and side vantage points are easily identifiable when the container base is generally square or rectangular. It should also be understood that the vantage points of the front, back, and sides may be correctly identified for circular, oval, or even irregularly shaped containers, even though the faces may be curved, undulating, and/or non-parallel.

All three positions that are not frontal vantage points can be marked with a variety of indicative markings, including directions for use, manufacturing information, generic price codes, warnings, intellectual property rights, and more. Any label on the back or side consumer vantage point typically employs a relatively smaller print font than the label on its front consumer vantage point.

In addition, one or more other types of identification tags may be employed, such as strings to attach the tags to holes in handles and other suitable locations on containers for label attachment, including but not limited to handles, caps, stoppers, and/or or tap.

Other types of information that may be communicated to consumers (or warehouse personnel) may include safety information, directions for use of a line of laundry products, and/or washing tips.

Also, theoretically, this type of information that would normally appear on a label could also be conveyed to the consumer through storage/shelf reminders, slogans, leaflets, brochures, similar products, etc.

Preferably, the information contained on the label or other information carrier includes multiple beneficial effects of the composition, such as the words "no pretreatment required"; it is a statement that the effect of the multi-component composition does not require pretreatment of stains; it is a statement that due to Due to the multi-component combination, the cleaning product works well alone, even better than the combination of a heavy-duty liquid detergent and a pre-treatment and/or pre-soiling composition; and/or no pre-treatment combination is required to demonstrate product performance things.

Preferably, the multi-compartment container includes a label which can be viewed simultaneously with the first and second compartments, more preferably the label is a brand identification label.

optional features

The multi-compartment containers herein may also comprise one or more of the following components:

Allocation agency

The compositions of the multi-compartment containers herein may be released from the container through a simple top pour opening, or may also be dispensed by one or more dispensing mechanisms, such as via taps, taps, dials, pumps, screw plates, and the like. Other dispensing mechanisms suitable for liquid detergent and/or liquid fabric softener may also be included.

Preferably comprising a tap or tap capable of dispensing from all compartments simultaneously, preferably a mechanism adapted to dispense product in different ratios from each compartment (i.e. 4 parts of the composition from the first compartment, 1 part from the second compartment room composition). The dispensing mechanism should be adapted to dispense each dual composition in the dual compartment bottle in a 1:1 ratio. Examples of dispensing mechanisms (including taps and dials) that may be used in the present invention are found in US Patent Application 2002/0030063, published March 14,2002.

The dispensing mechanism may include a valve system to help regulate the flow of the two component compositions to achieve the correct ratio.

The dispensing member may also have an extended channel, ie spout, which may be arranged to provide the most efficient trajectory for the user to collect the fluent product.

ventilation mechanism

At least one vent and/or lid is preferably used for the multi-compartment container to close at least one orifice of the product. The term "ventilator" as used herein refers to a regulating system for air and/or gas and/or liquid delivery. The function of the ventilation mechanism is to prevent explosions or implosions due to interrupted venting and/or gas deterioration (eg due to changes in temperature, pressure, etc.). The ventilation mechanism can be implemented by active and/or passive means. Passive ventilation can include a diaphragm, gasket or module to allow air/gas to pass in and out of the container, but not liquid to pass through. Active ventilation may include a plug and/or cover that can be moved and/or opened, allowing unrestricted air flow into or out of the package. Active ventilation also allows liquids to flow into and/or out of the package. Examples of active ventilation are removable or partially removable caps, liners, covers and/or plugs. Useful venting mechanisms are disclosed in the following patents: Dutch Patent Application NL1018746, published September 16, 2002, to Sara Lee; PCT Published Application WO 01/66421, published September 13, 2001, to Procter and Gamble PCT Published Application WO 96/30486, published October 3, 1996, to Warwick; and PCT Published Application WO 95/19919, published July 27, 1995, to Colgate.

In a preferred embodiment, the multi-compartment container includes a ventilation mechanism located in the upper half of the container and a dispensing member attached to the lower half of the container. More preferably, the dispensing member is attached to the lower eighth of the container.

grip parts

The product of the present invention also includes a gripping member. For example the gripping part can be a handle. The handle may be integral with and/or an extension of the multi-compartment. Alternatively, the grip includes a modified area on the surface of the container to facilitate the user's grip. For example, texture the surface of a container to increase friction. Preferably, the gripping member is integrated with the bottle to make the bottle easily accessible on the shelf and/or easy to carry from one place to another. The term "accessible" as used herein means convenient, readily available, at hand.

In some embodiments, to further enhance ease of handling, a multi-compartment container with multiple handles in multiple optimal orientations may be preferred, such as for larger, heavier bottles.

Preferably, the handle is attached to the container so that it can be seen from the front consumer vantage point.

Method of promoting multi-compartment container laundry products

As used herein, a "promotional method" includes the steps of: advertising; displaying; orienting; arranging on shelves (preferably warehouse shelves); marking and/or enhancing consumer choice awareness.

In general, the method of the present invention is intended to assist the user in identifying the corresponding multiple benefits of the multi-compartment container and laundry product, maximizing consumer awareness of these features. The present invention recognizes the importance of convincing consumers of the benefits of multi-compartment laundry products to justify the added cost and complexity of multi-compartment containers. Sales of the product will increase when the consumer recognizes a laundry product with different compartments that provide at least two benefits and/or some beneficial effect that is meaningful to the consumer, such as simplifying operations. Accordingly, the method of the present invention aims at: co-aligning the two compartments of a multi-compartment laundry product container for the orientation of the bottle on display; orienting the bottle on the shelf for easiest access to the optional gripping features; The multiple characteristics of the container and composition are understood as much as possible; identification labels are maximized for visibility based on on-shelf placement; visual and physical balance of multi-compartment containers is maximized for ease of handling and use, and/or Make the most of available shelf space.

advertising steps

A method of promoting sales of laundry products may include advertising laundry products and/or their benefits. Preferably, the step of advertising includes providing promotional material to consumers, wherein the promotional material includes information that said laundry product provides a number of benefits for washing fabric items.

Preferably, the promotional material includes an advertising statement discussing the benefits of the multi-compartment container and/or the multi-component composition. More preferably, the laundry product of the present invention is advertised with the following language: dual action, double action, foaming, no pretreatment required, equivalent to conventional laundry detergent and pretreatment combined, no separate bleach required, no Solo pre-treatments, detergents plus fabric conditioners, detergents plus softeners, detergents plus color retention, detergents plus color care with freshening boosters, two-phase, two-action, antimicrobial, and more.

show steps

Existing methods of promoting laundry products include the step of displaying the laundry product. The term "display" as used herein refers to a manner in which the multi-compartment container of the present invention is presented to consumers and/or in conjunction with promotional material such as television or print advertisements, billboards, retail store shelves, in-store displays, etc public. Preferably, the step of displaying the product includes promoting the product in television commercials, billboards, clothing, fabric, promotional material, photographs, web pages, comics, non-photographic print media.

Steps to Orientation

Existing methods of promoting sales of laundry products include the step of orienting the product so that the multi-compartment feature is visually visible from a frontal consumer vantage point. The term "multi-compartment character" as used herein refers to the fact that the container has at least two compartments containing different compositions. Preferably, a step prior to the step of determining direction is first identifying a positive consumer vantage point associated with the product. This identification can be by means of the use of tags. The methods herein may include orienting the product in a vertical plane on the shelf. As used herein, the term "orients the product in a vertical plane on the shelf" includes, but is not limited to, rotating the product so that it stands upright on a generally flat container base (as found in most conventional containers) Or put the product directly on the shelf, which is equivalent to rotating it.

Preferably, the step of orienting the product further comprises orienting said product and label such that said label, first compartment and second compartment are simultaneously visually visible.

The step of orienting the product may include positioning the product on a substantially horizontal device selected from a shelf, kiosk or table. The step of orienting the product includes orienting the product and presenting the product to the consumer through a medium selected from the following: print media, graphics, web pages, animation, non-photographic images, television commercials, warehouse shelves, kiosks, or combinations thereof .

Preferably, said product orienting step is repeated for at least one other product located on a substantially horizontal portion substantially adjacent to the shelf. The step of orienting the containers may be applied sequentially to two or more similar or identical containers in an array and presented to the consumer via a medium selected from the following: printed media, pictures, web pages, animation, non- Photographic images, TV commercials, storage racks, kiosks or a combination thereof.

The step of orienting the product comprises the step of simultaneously positioning the laundry product and at least one other single-compartment laundry product (preferably on a storage shelf or on a consumer-presented medium), wherein the laundry products have Same color scheme.

Steps to Arrange on Storage Racks

The term "storage racking step" as used herein refers to the practice of placing multi-compartment laundry products for sale on shelves, display boxes, kiosks, etc., and then orienting the products so that the appropriate consumer vantage point is adequately visible. Preferably, the method herein includes the step of arranging the products on a shelf, wherein the step includes displaying the bottles in a vertical plane on the shelf so that a consumer looking at a bottle on the shelf can see both sides of the bottle simultaneously. compartment; and label the bottle so that the front of the bottle is in that vertical plane and is visible to the consumer; label the bottle so that the directions for use and product are in the same vertical plane but are not visible to the consumer.

According to the present invention, more than one multi-compartment container can be arranged on a storage shelf (such as standard shelves used in consumer pharmacies, supermarkets, club stores such as ^Sam's® , ^Costco® ) in such a way as to allow consumers to clearly identify Multi-compartment features for washing products and easy access and movement of products.

To correctly orient products on storage shelves, the following steps can be taken:

1) Shipping more than one multi-compartment container to a storage rack;

2) Arrange the multi-compartment containers on the shelf so that:

a) Both compartments are visible from the front consumer vantage point, preferably providing a visual

A different profile with the brand identification label facing forward.

In one embodiment, the present invention relates to a method associated with delivery to a consumer of a benefit associated with a product contained in a handle and pressure faucet or faucet or more than one faucet and/or faucet and/or bottle The benefits of heavy-duty liquid detergent (HDL) and bleach in the separate compartments of the cap's dual-compartment HDL bottle.

The two compartments 51 and 52 are oriented side-by-side such that the one or more brand identification labels are oriented along a plane substantially parallel to a plane passing through the central cross-section of the two compartments. In addition, the position of the handle used to lift the dual compartment bottle is positioned so that said handle is also along a plane substantially parallel to a central cross-section through the two compartments. In order to maximize the above advantages, both criteria are preferred.

According to drawing 1, the two compartments are oriented side by side in such a way that the identification label is oriented along a plane P substantially parallel to the plane of the cross-section passing through the center of the two compartments. Furthermore, the handle H used to lift the dual-compartment bottle is positioned such that the handle H is also oriented along a plane P substantially parallel to the plane of cross-section passing through the center of the two compartments 51 , 52 .

Plane P is also parallel to the plane defining the front of the shelf arrangement in the store, and the angle between E and plane P of 90 degrees +/- 45 degrees is a typical consumer viewing angle ("front consumer vantage point"). Accordingly, when consumers see potentially visually discernible product components in compartments 51 and 52, there is an intuitive benefit.

Labeling steps

The term "labeling step" as used herein generally refers to the step of providing a label associated with the laundry product herein. Preferably, the front of the container should be easily identifiable by consumers, store owners and/or distributors, as this will be the first and main view of the laundry product. The label is preferably secured to the container to facilitate washing products in common trade, kiosks, advertising on shelves, display boxes, pre-formed display trays, end aisle displays, window displays, center aisle displays, multi-product displays, other common storage display, etc., so that both compartments are clearly visible.

Preferably, the method of promotion further comprises the step of positioning and affixing a brand identification label to the container such that the label is visible from the frontal consumer vantage point.

Ways to increase consumer awareness of choice

The present invention also relates to simplifying the process of finding and obtaining multi-purpose laundry products co-located in the same multi-component container rather than in different locations in a store. Such a method may include the step of providing a coordinate system for the container and the label. The term "container and label coordinate system" as used herein includes (a) an overall product/brand arrangement, available in small and large sizes, wherein the overall product/brand arrangement shares a pattern or design Two sizes, and (b) where the small size is a multi-chambered top-dispensing bottle, and the large size is a multi-chambered bottom-dispensing bottle, which is preferably provided with a pressure cock or tap so that it is not necessary to dispense from the top of the bottle dump.

Provides the correct ratio

The present invention also relates to methods of providing stoichiometric ratios of the individual components of a multifunctional system to avoid depleting one of the components or having to purchase one of the components more frequently.

Method for Minimizing Inventory Steps

The present invention also relates to a method of providing a multi-compartment product to replace two single-compartment products to deliver equivalent benefits, thereby reducing the time and expense of the multi-product on-shelf inventory step.

Service industry use

Without departing from the spirit and scope of the present invention, any of the above-described systems, compositions and methods may be used in the laundry service industry, for example, in dry cleaners, institutional laundering (such as school, hotel or military laundering), hospitals, Public institutions, hotels or similar establishments.

Example

The following Examples I to III further describe and demonstrate different embodiments within the scope of the present invention. These examples are given for illustration only and are not to be construed as limitations of the invention, since various changes may be made without departing from the spirit and scope of the invention.

Example I

One implementation method for promoting laundry products is as follows. First, the washing product according to the method of the invention is assembled into a two-compartment bottle, according to Figure 1 of Drawing 1, containing in the second compartment (52) a first washing composition comprising a peroxyacid Bleach, the first compartment (51) contains an aqueous heavy-duty liquid detergent, including a surfactant. Both the first and second compartments of the bottle have holes at the top of the respective compartments (61 and 62). These openings are collectively covered by a cowl. The two compartments of the bottle are arranged so that the contents of each compartment can be dispensed simultaneously through pressure cocks (combinations of 100, 107, 108, 113, 114) located below the first compartment. The bottle has a handle (H) oriented along a plane (P) for easy handling.

The frontal consumer vantage point is chosen to be viewed from the E direction.

Thus, the left customer vantage point is on the left perpendicular to the direction viewed from the E direction, and the right customer vantage point is on the right perpendicular to the direction viewed from the E direction. The back consumer vantage point is hidden behind this image.

As can be seen from Figure 1 , in the frontal consumer vantage point, both compartments of the washing product are visible and the handles are easily accessible. At least one brand identification label (not shown) is affixed to one or both compartments (51 and 52) designating the name of the product.

Laundry products are placed on storage shelves such that their front consumer vantage point is substantially visible to consumers standing next to the shelf.

Example II

A washing product according to the method of the invention is assembled as follows.

Example II is essentially the same as Example I except that the consumer vantage point of the bottle is reversed so that the back consumer vantage point of Example I of Figure 1 is now that of Example II Positive consumer vantage point.

From the frontal consumer vantage point, both compartments of the wash product are visible and their handles are easily accessible.

Wash products of this configuration are photographed and pictures of the products are put into promotional literature.

Example III

By arranging the washing products two by two on the shelves according to Example 1, a method for promoting sales of washing products is implemented. A sketch of this arrangement is provided in Drawing 2.

Although the present invention has been described in terms of specific embodiments, it will be apparent to those skilled in the art that various changes and modifications can be made therein without departing from the spirit and scope of the invention. The appended claims are therefore intended to cover all modifications within the scope of this invention.

Claims (10)

1. method that promotes that cleaning product is sold is characterised in that:

The composite that provides with at least two kinds of components is provided described cleaning product, preferably wherein said composite can provide at least two kinds of visibly different washing beneficial effects, wherein said component is arranged in multicompartment container, first component is arranged in first compartment, second component is arranged in second compartment, said method comprising the steps of:

Determine the direction of described product, so that from positive customer's vantage point intuitively as seen many compartments feature, preferably also comprises the direction of determining described product and label, so that described label, first compartment and second compartment are directly perceived simultaneously as seen.

2. the method for claim 1, wherein said method is further comprising the steps of:

A) with brand recognition tag location and adhering on the described container, so that described label from positive customer's vantage point as seen.

3. the described method of each claim as described above, wherein:

Each compartment has at least characteristics different with another compartment, and these characteristics are selected from size, color, diaphaneity or their combination, and preferably wherein said first compartment has identical volume with described second compartment.

4. the described method of each claim as described above, wherein:

Described multicompartment container also comprises the gripper that comprises handle, and preferably wherein said handle is connected on the described container, makes it from positive customer's vantage point as seen.

5. the described method of each claim as described above, wherein:

Described first component comprises powerful liquid detergent, and preferably wherein said second component comprises bleaching agent, bleach-activating, bleaching catalyst, bleach enhancers or their compound.

6. the described method of each claim as described above, wherein, described second component comprises the fabric nursing composition.

7. the method for claim 1, wherein:

The step of determining the described line of production comprises described product is placed on the fixed equipment of basic horizontal that described fixed equipment is selected from shelf, pavilion or table top.

8. the described method of each claim as described above, wherein:

The step of determining described container direction is applied to two or more described containers in order, described container arrangements is a row and is selected from following media and presents to the customer by a kind of: print media, picture, webpage, caricature, non-photographs, television advertising, storage rack, pavilion or their combination, preferably the step of wherein determining the described line of production is repeating on the another one product at least, and described another one product is positioned on the part of basic basic horizontal near storage rack.

9. the described method of each claim as described above, wherein:

Described product is a self-supporting, and the step of determining the described line of production also is included in the direction of determining described product in the vertical plane surface on the shelf, and its precondition is:

A) described multicompartment container also comprises and described first compartment and described second compartment while appreciiable label; With

B) described label comprises the brand recognition mark of described product.

10. method that promotes that cleaning product is sold, the composite that provides with at least two kinds of components is provided described cleaning product, and wherein said component is arranged in multicompartment container, and first component is arranged in first compartment, second component is arranged in second compartment, said method comprising the steps of:

A) described cleaning product is showed in the vertical plane surface on the shelf, so that watch the customer of the bottle on the shelf can see two compartments of described bottle simultaneously;

B) give described bottle adhesive label, so that the front of described bottle is parallel to described vertical plane surface and for the customer as seen;

C) give described bottle adhesive label, so that the description of operation of described product and the description of product are parallel to described vertical plane surface but are invisible to the customer.

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