CN1306434C

CN1306434C - Method for automatically-broadcasting voice advertisement on network

Info

Publication number: CN1306434C
Application number: CNB001326716A
Authority: CN
Inventors: 张碧涌
Original assignee: Individual
Current assignee: Individual
Priority date: 2000-11-20
Filing date: 2000-11-20
Publication date: 2007-03-21
Anticipated expiration: 2020-11-20
Also published as: CN1354438A

Abstract

The present invention discloses a method for automatically broadcasting voice advertisement on networks. The method is characterized in that when a webpage is opened, advertisement information is simultaneously and automatically broadcast in a voice mode; the method comprises the following steps that each of contents of the advertisement is recorded into an independent voice file; the voice file is edited into a playing file which can be directly loaded on a webpage; the playing file is loaded on the webpage. The method can greatly increase the acceptance rate of network advertisement under the condition of no disturbance to users' normal browse.

Description

Method for automatically playing sound advertisement on network

The invention relates to a network advertisement technology, in particular to a method for automatically playing sound advertisements on a network by adopting a voice mode to automatically play the advertisements while opening a webpage.

With the rapid development of the Internet (Internet) and the acceleration of the pace of life of people, surfing the Internet is becoming more and more the best way for people to acquire various information at the fastest speed, so that network advertisements are produced at the same time, and according to the report of "people's daily news, huadong news" on 24 th month 8 in 2000: "the sale amount of network advertisement in our country will reach 4 hundred million yuan this year, and will exceed 10 hundred million yuan next year", therefore, the market of network advertisement will be getting bigger and bigger. Currently, the form of network advertisement on the Internet is various, for example: animated advertisements, banner advertisements, text advertisements, mail advertisements, spot advertisements, etc., but these web advertisements have a common feature of: the user must click to see.

The biggest weaknesses of click-to-click web advertisements are as follows: the internet users cannot be accepted in a "mandatory" manner like broadcasting and television advertising. Therefore, unless the advertisement itself is very attractive, the net surfer is less likely to actively click on the advertisement, and the selectivity of the network instead results in a low acceptance rate of the network advertisement. There is a statistic in the "statistical report of the development status of the china internet" released in the year 7 of the china internet information center (CNNIC) in 2000: "the user's opinion on the online advertisement", wherein the selection of "click often" is only 8.46%, and the other selections are "click sometimes", "click infrequently", "click not" or "the online advertisement will prolong the time of downloading the web page, and will be extremely hated".

In order to increase the 'compulsory' of the network advertisement, the visual compulsory advertisements such as the automatic pop-up window type advertisement and the suspension advertisement are also provided. The automatic pop-up window type advertisement is characterized in that an advertisement window is automatically popped up when a webpage is opened, the advertisement window is shielded on a normal webpage and is forced to be seen firstly, and the advertisement mode is noisy to master, so that people cannot read the normal webpage firstly, and most websites are unwilling to use at present. The floating advertisement is a small advertisement icon which can continuously move on a webpage, and the advertisement can attract attention of an internet user in comparison with a network advertisement with a fixed position, but the floating advertisement can interfere with the sight of people, bring great inconvenience to normally browsing the webpage and easily cause the repugnance of the internet user. It has been proved that increasing the click rate of the web advertisement by visual enforcement is a method that is simple and non-desirable.

Therefore, the click-type network advertisement and the visual mandatory network advertisement can not achieve the commercial purpose, are not easy to be accepted by users, and are not good network advertisement forms.

In view of the above, the main objective of the present invention is to provide a method for automatically playing a voice advertisement on a network, which greatly increases the acceptance rate of the network advertisement by means of voice enforcement, and simultaneously avoids any interference to an internet user.

In order to achieve the purpose, the technical scheme of the invention is realized as follows:

a method for automatically playing sound advertisement on network is to automatically play advertisement information in sound mode while opening web page.

The method further comprises the steps of:

a. recording each advertisement content into an independent sound file;

b. editing the sound file into a playing file which can be directly loaded on a webpage;

c. and loading the playing file to a webpage.

The editing in step b may synthesize more than one independent sound file into a new sound file; and then the new sound file is converted into the format of the network playing file. Or each independent sound file is converted into the format of the network playing file.

C, the loading is to directly rewrite the codes of the webpage files; or the playing file is changed into an implicit image and is directly placed in the blank of the webpage. The described rewritten web page file code at least includes code written in the played sound file, it also can write code for continuously playing more than one sound file.

The playing form of the network advertisement can be a background sound form or a multimedia form of reserving sound for the implicit image.

The method for automatically playing the sound advertisement on the network provided by the invention has the following advantages and effects:

1. the invention makes the network advertisement appear in pure sound form, and the advertisement can be automatically played only by opening the webpage without actively clicking, and the acceptance rate of the network advertisement is greatly improved by the 'sound forcing' mode.

2. The network advertisement does not need video files such as characters, images and the like, does not interfere with the sight of an internet user while being forced, and the internet user can listen to the advertisement while reading a webpage.

3. The invention can play a single advertisement or a plurality of advertisements, and can greatly save the webpage space when playing a plurality of advertisements.

4. The requirements of the invention on hardware equipment conform to the future development direction. The invention requires the computer on the internet to be provided with sound equipment, but the multimedia computer occupies most of desktop computers and notebook computers at present, and the multimedia computer is the inevitable direction for the development of the computer from the development trend of the future.

5. The software requirements of the invention also meet the future development direction. It may adopt the most popular dynamic file format on the web, such as: the Flash format is released while downloading, the release speed is high, a larger file can be supported, the method is very convenient, and the application range is wide; or in the most popular sound file format on the web. Such as: MP3, which is supported by many general browsers, is also quite widely applicable.

Example 1:

and playing the network sound advertisement by adopting a Flash format. Flash is the most popular dynamic file format on the Internet at present, and has the characteristics of downloading and publishing at the same time, high publishing speed and capability of supporting larger files. Flash functions are automatically integrated in the IE and Netscape browsers with the versions above 4.0, when a low-version browser encounters a Flash file, a window can be automatically popped up, whether a free Flash plug-in is willing to be downloaded or not is inquired, the Flash plug-in can be downloaded as soon as the Flash plug-in is willing to be downloaded, and the method is very convenient, so that the application range of the method is wide.

The specific implementation process of the method is as follows:

1) recording each advertisement content into one^*A wav file;

2) if there are more than one advertisement, then more than one advertisement will be recorded^*Editing and synthesizing wav files into one^*A wav file;

3) opening a new window in a Flash4 editor; will be generated^*Reading a window in the wav file;

4) setting the window size to minimum (18 × 18 pixels); then the file is stored as^*Swf format;

5) will be provided with^*Swf files are added in the blank of the web page.

Thus, the advertisement can be played in pure voice mode only by opening the webpage. Moreover, the image of the advertisement file is only a very small point, which is basically invisible and does not affect the overall effect of the webpage. The method not only improves the acceptance rate in a sound forcing mode, but also does not interfere the normal internet access of the user.

Example 2:

and playing the network sound advertisement in an MP3 format. The embodiment is suitable for the browser of the version above IE 5.0. MP3 is currently the most popular sound file format on the web. IE5.0 above, with the Media Player component, supports playing MP3 files. In the IE browser, versions above 5.0 have become popular. The IE browser has already occupied 86% of the entire browser software market and is still expanding in accordance with the messages published by the well-known WebSideStorys statmark research corporation, 26 6 months 2000. Therefore, the applicable range of this embodiment is also wide. The implementation of this embodiment is different for the way in which a single or multiple advertisements are played:

firstly, for the playing of a single advertisement:

1) recording the advertisement content^*A wav file;

2) will be provided with^*Wav file conversion to^*An MP3 file;

3) rewriting the webpage file, and adding the following codes into the < body > segment of the webpage html file:

wherein,^*mp3 is the file name of the sound advertisement.

Therefore, as long as the webpage is opened, a sound advertisement can be automatically played at the same time.

Secondly, for the playing of a plurality of advertisements:

1) recording each advertisement content^*A wav file;

2) respectively connect each^*Wav file conversion to^*An MP3 file;

3) rewriting the webpage file, and writing the following codes into the < head > segment of the webpage html file:

<head>

function guanggao1(){

this.document.all.music.src="1.mp3"；

}

function guanggao2(){

this.document.all.music.src="2.mp3"；

}

function guanggao3(){

this.document.all.music.src＝"3.mp3"；

}

......

function guanggao n(){

this.document.all.music.src="n.mp3"；

}

function guanggao(){

setTimeout("guanggao1()"，0)；

setTimeout("guanggao2()"，time1)；

setTimeout("guanggao3()"，time2)；

......

setTimeout("guanggao n()"，time n)；

}

</script>

</head>

meanwhile, the following codes are written in the < body > segment of the html file of the webpage:

<body >

</body>

wherein 1.mp3, 2.mp3, 3.mp3.. n.mp3 is the file name of each sound advertisement; time1, time2.. said. time n is a time parameter, which is the starting time of each advertisement playing, and the unit is millisecond; namely: time1 should be greater than the time required to finish playing 1.MP3, time2 should be greater than the time required to finish playing 1.MP3 and 2.MP3, and so on.

Therefore, as long as the webpage is opened, the sound advertisements can be automatically and sequentially played, and the embodiment plays the advertisements in the form of background sound, thereby improving the acceptance rate of the network advertisements and simultaneously not interfering the normal internet surfing of the user.

The method of the invention can be used for playing the network advertisement and can also be applied to a plurality of ranges, such as: the method automatically plays weather forecast in sound form while opening the webpage, and plays short messages of important news, business information, travel information, flight information, train information, stock market information, important sports events and the like.

The above description is only a few preferred embodiments of the present invention, and is not intended to limit the scope of the present invention.

Claims

1. A method for automatically playing sound advertisement on network is characterized in that: the method is to automatically play the advertisement information in a voice mode while opening the webpage, and comprises the following steps:

a. recording each advertisement content into an independent sound file;

c. and loading the playing file to a webpage.

2. The method of claim 1, wherein: the editing in step b further comprises the step of converting each independent sound file into a network playing file format, respectively.

3. The method of claim 1, wherein: the editing in step b further comprises the following steps:

a. synthesizing more than one independent sound file into a new sound file;

b. and converting the new sound file into a format of a network playing file.

4. The method of claim 1, wherein: and c, the loading is to directly rewrite the codes of the webpage files.

5. The method of claim 1, wherein: and c, the loading step is to change the playing file into an implicit image and directly place the implicit image in the blank of the webpage.

6. The method of claim 4, wherein: the rewritten web page file codes at least comprise codes written in a playing sound file.

7. The method of claim 6, wherein: the rewriting of the web page file code further includes writing a code for continuous playing processing of more than one sound file.

8. The method of claim 1, wherein: the playing form of the network advertisement is a background sound form.

9. The method of claim 1, wherein: the playing form of the network advertisement is a multimedia form which implies images and keeps sound.